ASSIGNMENTS

SESSION AUG/SEP 2023

NAME NISHANTA RAJ
ROLL NO 2314512999
PROGRAM MASTER OF BUSINESS ADMINISTRATION
(MBA)
SEMESTER I
COURSE CODE & NAME DMBA102 – BUSINESS COMMUNICATION
CREDITS 4
NUMBER OF 02
ASSIGNMENTS & MARKS 30 Marks each

ASSIGNMENT SET-1

Q1. Enlist the steps of delivering a successful oral presentation. Explain.

Ans. Delivering a successful oral presentation can be a crucial skill in many professional and academic
settings. Here are the steps to deliver an effective oral presentation, along with explanations for each step:

Preparation:
Define Your Purpose: Begin by understanding the main purpose of your presentation. Is it to inform,
persuade, entertain, or educate the audience?

Know Your Audience: Research and understand your target audience's needs, interests, and expectations.
Tailor your content and approach accordingly.

Content Development:
Create a Clear Message: Develop a central message or thesis that you want to convey. Your entire
presentation should revolve around this key point.

Outline Your Content: Organize your content into a logical structure with an introduction, main points, and
a conclusion. Use bullet points or a script to guide your delivery.

Visual Aids:
Design Visuals: If your presentation includes slides or visual aids, design them to be clear and engaging.
Use visuals to support, not replace, your spoken words.

Practice: Rehearse your presentation while referring to the visual aids to ensure a smooth flow between
your spoken words and the visuals.

Engaging Opening:
Grab Attention: Start your presentation with a compelling introduction to capture your audience's interest.
This could be a story, a surprising fact, a question, or a quote related to your topic.

Smooth Transitions:
Transitions: Use transition sentences or phrases to guide your audience smoothly from one point to the next.
This helps maintain a logical flow throughout the presentation.

Effective Delivery:
Body Language: Maintain good eye contact, use appropriate gestures, and move purposefully to engage
your audience. Avoid nervous habits like pacing or fidgeting.

Voice: Speak clearly and at a moderate pace. Vary your tone, pitch, and volume to keep your audience
engaged.
Engage the Audience: Encourage audience participation through questions, interactive activities, or
prompts for reflection.

Effective Use of Time:

Time Management: Stay within the allotted time for your presentation. Being concise and respecting your
audience's time is essential.

Confidence and Enthusiasm:

Confidence: Believe in your message and convey confidence. If you seem unsure, your audience may doubt
your credibility.

Enthusiasm: Show passion for your topic. Enthusiasm is contagious and can help keep your audience
engaged.

Handling Questions:
Prepare for Questions: Anticipate potential questions and have concise, well-thought-out responses ready.

Q&A Session: If your presentation includes a Q&A session, be open to questions and provide thoughtful
answers.

Closing:
Summarize: Recap the main points and restate your central message.
End with Impact: Close with a strong concluding statement that leaves a lasting impression on your
audience.

Feedback and Evaluation:

Seek Feedback: After the presentation, ask for feedback from peers, mentors, or the audience to identify
areas for improvement.

Self-Evaluation: Reflect on your own performance and consider what went well and what you could do
better in future presentations.

Continuous Improvement:
Use the feedback and self-evaluation to continuously improve your presentation skills for future
engagements.

By following these steps, you can increase your chances of delivering a successful oral presentation that
effectively communicates your message, engages your audience, and leaves a positive impact. Remember
that practice and experience are key to becoming a more confident and skilled presenter.

Q2. Explain the various types of Non-Verbal Communication while giving examples as how you will
use NV Communication when appearing for a job interview.
Ans. Non-verbal communication plays a critical role in job interviews, as it can greatly influence the
impression you make on potential employers. Here are various types of non-verbal communication, along
with examples of how to use them effectively during a job interview:

Facial Expressions:
Use: Maintain a friendly and approachable expression throughout the interview to convey confidence and
enthusiasm.

Example: Smile when you greet the interviewer and nod in agreement during the conversation to show
active engagement.

Body Language:
Use: Adopt open and confident body language to demonstrate your professionalism and interest in the
position.

Example: Sit up straight, make eye contact, and avoid fidgeting or crossing your arms, which can signal
defensiveness or discomfort.

Gestures:
Use: Use gestures to emphasize points and express yourself, but don't overdo it.

Example: When discussing your qualifications, use your hands to illustrate key achievements, but be
mindful of distracting or repetitive gestures.
Eye Contact:
Use: Maintain consistent and appropriate eye contact to establish trust and show your attentiveness.
Example: Look directly at the interviewer while speaking, and also make brief eye contact when listening.

Paralanguage:
Use: Be conscious of your tone, pitch, and speaking pace to convey confidence, enthusiasm, and
professionalism.

Example: Speak clearly and at a moderate pace, avoiding a monotone voice. Vary your tone to show interest
and enthusiasm for the role.

Space and Environment:

Use: Be aware of personal space norms and adapt to the interview room's setup.

Example: Respect personal space by not standing or sitting too close to the interviewer. Also, consider the
environment's formality and adjust your behaviour accordingly.

Appearance and Dress:

Use: Dress appropriately for the job and the company culture to show your understanding of the role and
your respect for the organization.

Example: Wear professional attire that aligns with the company's dress code. Research the company's
culture and dress slightly more formally than their usual attire if unsure.

Artefacts:
Use: Consider how personal items, such as a briefcase or portfolio, can reflect your organizational skills
and preparedness.

Example: Bring a well-organized portfolio with copies of your resume, references, and work samples to
showcase your readiness for the position.

Chronemics:
Use: Arrive on time for the interview to demonstrate your punctuality and respect for the interviewer's time.

Example: Plan your travel route and leave early to ensure you arrive with a few minutes to spare before the
interview.

Silence:
Use: Embrace short pauses in conversation to gather your thoughts, listen actively, and avoid rushing your
responses.

Example: After being asked a question, take a moment to think before providing a thoughtful, well-
structured answer.

Adornments:
Use: Personal grooming and presentation are key to conveying professionalism and attention to detail.

Example: Ensure that your hairstyle, grooming, and makeup (if applicable) are well-kempt and in line with
the professional image you want to project.

By effectively using these non-verbal communication cues in a job interview, you can create a positive
impression, demonstrate your suitability for the role, and convey your professionalism and interpersonal
skills to potential employers. Consistency in your verbal and non-verbal communication is key to presenting
yourself as a confident and capable candidate.

Q3. Imagine that you are the sales representative of your organization and you are asked to effectively
demonstrate a newly launched product/service in front of a target audience. Explain the
communication process while including the relevance of context and how the communication can go
wrong even if a few elements are missed.
Ans. When demonstrating a newly launched product or service as a sales representative, effective
communication is crucial. The communication process involves several key steps, and the context plays a
significant role. If any elements are missed or handled poorly, the communication can go wrong. Let's break
down the communication process and highlight the importance of context:

1. Sender (You, the Sales Representative):

Message Formation: You first need to understand the product or service thoroughly and craft a compelling
message that highlights its features, benefits, and value to the target audience.

Encoding: You'll translate this message into a format that's easy to convey, often using a combination of
verbal and non-verbal cues.

2. Message:
Content: The message should be clear, concise, and tailored to the audience's needs and interests.

Medium: You must choose the most appropriate medium for your demonstration. This could be in-person,
through a virtual presentation, a product brochure, or a combination of these.

3. Context:
Audience: Understanding your target audience is vital. Are they potential customers, industry professionals,
or a mix of both? Knowing their needs, expectations, and knowledge level is crucial for effective
communication.

Timing: Consider when and where the demonstration is taking place. Is it during a trade show, a one-on-
one sales meeting, or a virtual webinar? The timing and location can impact the way you deliver your
message.

4. Medium and Channel:

In-Person: If you're conducting an in-person demonstration, the choice of venue, layout, and equipment
should be appropriate for a clear and engaging presentation.

Virtual: If it's a virtual presentation, ensure you have the right technology, a well-designed presentation,
and a smooth online platform. A poor internet connection or technical glitches can disrupt the
communication process.

5. Receiver (Audience):
Decoding: Your audience receives the message and interprets it. Their prior knowledge, cultural
background, and expectations influence how they interpret the information.
Feedback: Encourage questions and feedback from the audience to ensure they are following and engaging
with the demonstration.

6. Noise and Barriers:

Physical Noise: This could be background noise, poor lighting, or technical issues in a virtual setting that
distracts the audience.

Psychological Noise: Preconceived biases, lack of interest, or distractions within the audience's mind can
also hinder effective communication.

7. Feedback:
Interpretation: You should assess the feedback you receive from the audience. Do they seem engaged,
interested, or confused? Understanding their response helps you adjust your communication in real-time.

Response: Depending on the feedback, you may need to clarify certain points, provide additional
information, or address concerns.

Communication can go wrong if elements are missed or mishandled:

Lack of Audience Understanding: If you don't consider the audience's needs, you may fail to address their
specific pain points and interests, resulting in a lack of engagement.

Technical Issues: In a virtual demonstration, technical glitches like a frozen screen or poor audio quality
can disrupt the message and create frustration.

Ineffective Message: If the message is unclear, overly technical, or lacks a compelling value proposition,
the audience may not grasp the benefits of the product or service.

Overlooking Feedback: If you don't pay attention to audience feedback or questions, you miss the
opportunity to address concerns and clarify points, leaving your audience unsatisfied.
Cultural Insensitivity: Ignoring cultural context can lead to misunderstandings and even offense in
multicultural settings.
To ensure effective communication when demonstrating a new product or service, it's vital to carefully plan
and execute every step of the process while considering the context and adapting as needed. Effective
communication increases the likelihood of a successful product or service launch and helps build positive
relationships with potential customers.

ASSIGNMENT SET-2

Q1. What are different types of Reading? Explain.

Ans. Reading is a complex skill that involves understanding and interpreting written text. It can be
categorized into various types, each with a distinct purpose and approach. Here are different types of
reading and explanations for each:
Skimming:
Purpose: Skimming is a quick reading technique used to get a general overview of the text.

Method: Readers scan the text, reading headings, subheadings, and the first sentences of paragraphs to
identify the main ideas and topic. It's useful for deciding if a text is worth reading in detail.
Scanning:
Purpose: Scanning is employed to locate specific information within a text quickly.
Method: Readers run their eyes over the text to find keywords, dates, names, or other specific details.
Skim Reading:

Purpose: This is a hybrid approach, involving skimming and scanning, often used for a more detailed but
not in-depth understanding.

Method: Readers read headings, subheadings, and the first and last paragraphs of sections to gather enough
information for a broader understanding without delving into all the details.
Intensive Reading:
Purpose: Intensive reading is a close, thorough reading of a text to fully understand its content.
Method: Readers focus on comprehension, paying attention to details, vocabulary, and complex concepts.
Extensive Reading:
Purpose: Extensive reading aims to cover a large quantity of material quickly.

Method: Readers read rapidly, focusing on understanding the main ideas rather than every detail. It is often
used for pleasure reading or to cover a wide range of material in a short amount of time.
Critical Reading:
Purpose: Critical reading involves analysing and evaluating the content of a text, considering its strengths
and weaknesses.

Method: Readers assess the author's arguments, evidence, and logic, and may question the text's
assumptions and biases. Critical reading is often employed in academic and professional settings.
Literal Reading:
Purpose: Literal reading focuses on understanding the surface-level, factual content of the text.

Method: Readers extract straightforward, factual information from the text without interpreting deeper
meanings or implications. It's common in reading for information or reference.
Inferential Reading:

Purpose: Inferential reading involves drawing conclusions and making educated guesses based on
information in the text.

Method: Readers use clues and context to infer information that isn't explicitly stated in the text. It's a
critical skill for understanding implied meanings and subtext.
Analytical Reading:

Purpose: Analytical reading involves a deep examination of the text, often for academic or research
purposes.

Method: Readers deconstruct the text, analysing its structure, themes, and arguments in detail. They may
also explore how the text fits into a broader context or theory.
Reflective Reading:
Purpose: Reflective reading is a thoughtful and contemplative approach used to engage with a text's ideas
or themes.

Method: Readers read slowly and consider the text's implications, often taking time to think and reflect on
the ideas presented. It's common in philosophical and literary reading.

Each type of reading serves a different purpose, and individuals may employ various methods based on
their goals and the nature of the text. Developing proficiency in these various types of reading can enhance
comprehension and information processing skills.

Q2. Illustrate the different components of a Resume. Create an innovative resume of your own using
the components.
Ans. A well-structured resume typically includes several key components that effectively communicate
your qualifications, experience, and skills to potential employers. Here are the essential components of a
resume, followed by an example of an innovative resume:

Contact Information:
 Your full name
Phone number
Email address
Resume Summary or Objective:
A brief statement that highlights your career goals, key qualifications, and what you bring to the position.
Tailor this section to match the job you're applying for.

Professional Experience:
List your work history in reverse chronological order (most recent job first).
For each position, include:

 Job title
 Company name
 Dates of employment
 Job responsibilities and achievements (use action verbs)
Quantify your achievements with specific accomplishments and results where possible.

Education:
List your educational background in reverse chronological order.
Include:

 Degree(s) earned
 Name of the institution
 Location of the institution
 Graduation date (or expected graduation date)
You can also mention academic honours, GPA, or relevant coursework.

Skills:
Highlight your key skills and qualifications, such as technical skills, languages, or certifications.

Awards and Honours:

If applicable, showcase any awards, recognitions, or scholarships you've received.
Mention the name of the award, the granting organization, and the date.

Projects and Achievements:

Highlight any relevant projects, research, or accomplishments that demonstrate your skills and expertise.
Include details about your role, the project's impact, and any specific outcomes.
Now, let's create an innovative resume using these components:
 Nishanta Raj
EXPERIENCE
Piano Instructor (August 2021- September 2022)
Kidz Brainz
(Online Learning Platform)

Piano Instructor (Currently Working)

Location: Bhubaneswar, Future Bhubaneshwar School (via Torrins)
Odisha, 752100
EDUCATION
Mobile No: +91 7750002615
2020
Email: Advanced Piano Course by Lessons On The Web
nishantaraj08@gmail.com Cursa (Online Learning Platform)
2019
SKILLS Piano Theory Course by Mark’s Piano
Cursa (Online Learning Platform)
 Piano/Keyboard
 Drums 2021
 Music Production Basic Drum Course by Drumeo
Cursa (Online Learning Platform)
 Android/iOS
 Photography 2023
 Teamwork Bachelor’s In Science | Mathematics Honors |78.6 %
 Leadership Ravenshaw University, Cuttack

2020
SUMMARY Higher Secondary | Science | 93.4 %
Seeking a challenging Army Public School, Gopalpur
position in a reputable LANGUAGES
organization to expand
and utilize my learning, English, Hindi, Odia
skills and knowledge. I
possess excellent DECLARATION
communication skills and I hereby declare that all the information
have an eye for detail.
furnished above is true to the best of my
Flexible to work in any
knowledge.
environment as required.
Q3. What is the basic difference between Product Advertising and Corporate Advertising? Explain
the different types of Corporate Advertising.
Ans. Product advertising and Corporate Advertising are two distinct forms of advertising, each serving
different purposes and targeting different audiences. Here are the basic differences between them:

Product Advertising:
Focus: Product advertising is primarily focused on promoting a specific product or service offered by a
company.

Goal: The main goal of product advertising is to drive sales, increase market share, and generate revenue
for the company.

Audience: The target audience for product advertising is potential customers who are interested in the
particular product or service being promoted.
Content: Product advertising emphasizes the features, benefits, and unique selling points of the product,
aiming to convince consumers to make a purchase.

Corporate Advertising:
Focus: Corporate advertising is centred on building and enhancing the overall image, reputation, and
identity of a company.

Goal: The primary objectives of corporate advertising are to establish brand awareness, foster a positive
public perception, and create a strong corporate identity.

Audience: The target audience for corporate advertising includes a broader spectrum of stakeholders, such
as investors, employees, the community, and the general public.

Content: Corporate advertising conveys the company's values, mission, and commitment to social
responsibility. It may not focus on specific products or services but aims to create a positive brand
association.

Types of Corporate Advertising:

Corporate Image Advertising:

This type of corporate advertising is designed to shape and enhance the overall perception of the company.
It focuses on the company's reputation, values, and commitment to excellence. For example, a company
might run ads showcasing its dedication to environmental sustainability.
Corporate Social Responsibility (CSR) Advertising:

CSR advertising highlights a company's efforts to contribute to the welfare of society. This could include
campaigns related to philanthropy, sustainability, ethical business practices, or community involvement.
Recruitment Advertising:
Companies use recruitment advertising to attract top talent and showcase the organization as an employer
of choice. These ads emphasize the company's culture, career opportunities, and benefits.
Investor Relations Advertising:

This type of corporate advertising targets current and potential investors. It focuses on financial
performance, growth strategies, and the company's long-term prospects, aiming to instill confidence in
shareholders and attract new investors.
Public Relations (PR) Advertising:

PR advertising is used to manage and improve a company's relationship with the public, particularly during
times of crisis or controversy. It may include messaging designed to restore trust or address negative
perceptions.
Corporate Branding Advertising:
Corporate branding advertising establishes and maintains a consistent brand identity for the company. It
may include visual elements, such as logos and slogans, and the communication of the brand's values and
personality.
Employer Branding Advertising:

Employer branding focuses on promoting the company as a desirable place to work. It targets both current
employees and potential candidates, emphasizing the company's culture, values, and commitment to
employee well-being.
Crisis Management Advertising:

In response to a crisis, such as a product recall or a public relations issue, companies may run crisis
management advertising to address the situation, provide transparency, and regain public trust.

Corporate advertising plays a crucial role in shaping a company's identity, fostering positive relationships
with various stakeholders, and building long-term brand equity. It differs from product advertising in its
broader scope, focusing on the company as a whole rather than specific products or services.