TECHNOLOGICAL INSTITUTE

OF THE PHILIPPINES

PROFESSIONAL PRACTICE 3

AR442 – ARCH42S1

CAMPOS, EMMANUEL G.
 "MERAKI DESIGN FIRM"

Mission Statement:
• Transforming one's idea into visual masterpieces that will inspire, captivate, and
resonate the new era of the design. By designing with creativity, passion, and
love, we are dedicated to empower the new era of Architecture to adapt to a
progressive innovation of designing for a better future.
Vision:
• We believe it all begins with creativity, passion, and love as individual. By
empowering creativity with passion and love, we can navigate our goals for the
better future of every project we encounter. Embracing the project with creativity
will change the world for the better.
Core Values:
• We believe strongly in the power of our potential as an architect to provide a new
idea that will prosper in the future.
• Growing our firm provides opportunity for each person to reach their full potential.
• Embrace the diversity of every project that will enhance our skills and thinking to
be a better individual in this firm.
Core competence:
• Creative Expertise: Meraki's design firm primary strength lies in its creative
talents. The ability to generate unique and aesthetically pleasing design solutions
sets it apart. This includes graphic design, web design, interior design, and other
specialized creative areas.
• Innovation: We as a design firm consistently seeks innovative approaches to
design challenges. This involves staying updated with industry trends, new
technologies, and creative techniques to deliver fresh and cutting-edge designs.
• Technical Proficiency: Each of recruited in the industry have mastery of design
software, tools, and technologies is essential. Designers are adept at using
industry-standard software and hardware to create high-quality work efficiently.
• Project Management: We have strong project management skills to ensure that
projects are completed on time and within budget. They can juggle multiple
projects simultaneously while maintaining quality.
Potential Core Weaknesses:
• Resource-Intensive: Some design projects can be resource-intensive, requiring
significant time and effort. This can strain a firm's resources, especially if it lacks
efficient processes.
• Market Saturation: In highly competitive markets, design firms may face
challenges in differentiating themselves and attracting new clients. Branding and
marketing efforts are essential to stand out
• Subjectivity: Design is inherently subjective, which can be a weakness. What
one person finds visually appealing, another may not. Balancing personal tastes
with client preferences can sometimes lead to challenges.
Services Offered:
• Interior design
Our designers work collaboratively and strategically to deliver innovation, quality and
sustainable performance. Our projects meet the expectation of every client offered in
scope and range from offices to stores, academic and civic buildings, convention
centers, and entertainment and cultural venues.
• Sustainability Design
Meraki is commited to a net zero future for our clients, communities, and industry. Our
key strategies is targeting the net zero carbon to help our clients achieve their goals of
having a better community and industry.
• Architecture
Meraki's Architectural services help people connect better to their place and space. We
work collaboratively with clients, organizations, and communities to enhance the ideas
and knowledge that we have to create a building that will work well.
• Cities & Urban Design
We believe that thoughtful design connects nature, technology, and people while
planning for resilience in a changing world. The places we create are rooted in local
culture and act as a catalyst for socially sustainable urban transformation.

OPERATIONS PLAN

1. Leadership and Management:

• Founder(s) / Owner(s): Responsible for overall business strategy, decision-
making, and setting the firm's vision.
• Creative Director / Design Director: Oversees the design team, provides
creative direction, and ensures that design work aligns with client objectives.
• Operations Manager: Manages day-to-day operations, including project
scheduling, resource allocation, and workflow management.
2. Design Team:
• Graphic Designers: Create visual assets, including logos, marketing materials,
and illustrations.
• Web Designers: Specialize in web design, user interface (UI), and user
experience (UX) design for digital projects.
• Interior Designers: Focus on interior design for residential and commercial
spaces.
• Industrial Designers: Specialize in product design, prototyping, and
manufacturing.
• Architects: Responsible for architectural design and planning for construction
projects.
3. Project Management:
• Project Managers: Oversee individual projects, ensuring they stay on schedule,
within budget, and meet client expectations.
4. Client Services and Sales:
• Account Managers: Act as the main point of contact for clients, facilitating
communication and managing client relationships.
• Sales and Business Development: Identify and pursue new business
opportunities, including client acquisition and partnership development.
5. Administrative and Support:
 • Administrative Assistants: Provide administrative support, including
scheduling, document management, and client correspondence.
• Finance and Accounting: Handle financial matters, including budgeting,
invoicing, and financial reporting.
• Human Resources: Manage HR functions such as hiring, training, and
employee relations.
6. Marketing and Branding:
• Marketing Specialists: Execute marketing strategies to promote the firm's
services and build its brand.
• Content Creators: Produce content for the firm's website, blog, and social media
channels.
7. Technology and IT:
• IT Specialists: Maintain and troubleshoot technology infrastructure, including
hardware and software.
• Data Security: Ensure the security and integrity of client data and project files.

MARKETING PLAN

1. Market Research and Analysis:

• Identify your target audience: Define the specific industries, demographics, and
characteristics of your ideal clients.
• Analyze competitors: Research other design firms in your area or niche to
understand their strengths, weaknesses, and strategies.
2. Branding and Positioning:
• Develop a unique value proposition: Clearly define what sets your design firm
apart from competitors.
• Create a professional brand identity: Design a logo, color scheme, and brand
guidelines that reflect your firm's values and style.
• Craft a compelling brand story: Communicate your firm's mission, vision, and
story to connect with clients emotionally.
3. Online Presence:
• Build a website: Create a user-friendly, responsive website showcasing your
portfolio, services, client testimonials, and contact information.
• Start a blog: Publish informative articles and design-related content about the
company.
• Leverage social media: Using social media like Instagram, Pinterest, and
LinkedIn to showcase expertise of the Meraki Design Firm to attract more
potential clients.
4. Networking and Relationship Building:
• Attend industry events and conferences: Build connections with potential clients
and collaborators to improve the connections of the company.
• Join professional organizations: Become a member of design-related
associations to gain credibility and access to networking opportunities.
• Collaborate with other businesses: Partner with complementary businesses to
expand the company.
5. Advertising and Promotion:
 • Google Ads: Use paid advertising to target specific keywords and demographics.
• Social media advertising: Run targeted ads on platforms like Facebook,
Instagram, or LinkedIn.
• Print media: Consider print advertising in industry magazines or local
publications.
6. Budget and ROI:
• Allocate a budget: Set aside funds for marketing activities based on your firm's
size and goals.
• Measure ROI: Continuously evaluate the return on investment for each marketing
channel and adjust your budget accordingly.
7.Target Market:
• Small Businesses and Startups: These businesses often require branding,
logo design, website development, and marketing collateral to establish their
presence in the market
• Healthcare Providers: Healthcare facilities may require interior design services
for their clinics, offices, and waiting areas, as well as branding and website
design.
• Hospitality Industry: Hotels, restaurants, and event venues often seek interior
design and branding services to create appealing and functional spaces.
• Real Estate Developers: Real estate firms may need branding, website design,
and marketing materials to promote their properties and projects.
• Nonprofit Organizations: Nonprofits often require design services for marketing
campaigns, websites, and promotional materials to raise awareness and funds
for their causes.
• Education Institutions: Schools and universities may need website design,
branding, and marketing materials to attract students and donors.
• Environmental and Sustainability Organizations: Organizations focused on
sustainability may seek design services for eco-friendly structures, awareness
campaigns, and sustainable materials.
Creating a business plan for a design firm is a strategic and essential process that lays
the foundation for a successful and sustainable venture in the creative industry. It
involves meticulously outlining your firm's goals, strategies, and operational procedures.
Here's a breakdown of the importance and key elements of Meraki’s business plan for a
design firm:

"Meraki Design Firm" is a creative powerhouse with a mission to transform ideas into
captivating visual masterpieces that inspire and resonate with the new era of design.
Their core values emphasize innovation and growth, recognizing the potential for
architectural excellence in every project. The firm's core competencies lie in creative
expertise, innovation, technical proficiency, and strong project management skills.

Their services span interior design, sustainability design, architecture, and urban
design, reflecting a commitment to delivering innovation, quality, and sustainability in
every project, from offices to entertainment venues.

The operations plan outlines a structured leadership and management hierarchy, a

diverse and skilled design team, efficient project management, client-focused services,
and comprehensive administrative and support functions.

The marketing plan focuses on market research, branding, online presence, networking,
advertising, and budget allocation. Their target market encompasses small businesses,
healthcare providers, the hospitality industry, real estate developers, nonprofits,
educational institutions, and environmental organizations.

Overall, Meraki Design Firm embodies a vision where creativity, passion, and love are
the driving forces behind transformative design, and their comprehensive approach
ensures that their clients receive innovative and high-quality solutions.