unit 2
unit 2
UNIT-II ANTI-COMPETITIVE
AGREEMENTS
Ms.DIVYA.K
Asst Professor(Contract Basis)
School of Excellence in law-TNDALU
UNIT-II ANTI-COMPETITIVE
AGREEMENTS
Definition – Tie in Arrangement –
Exclusive supply Agreement –
Exclusive distribution Agreement –
Refusal to deal- Resale price
maintenance – Cartel – Bidrigging –
exceptions – protection of IPR
ANTI COMPETITIVE AGREEMENTS-
OVERVIEW
One of the main objectives of Competition Act, 2002
is to promote a fair and healthy competition in the
market and prevent anti-competitive
practices/agreements that cause or are likely to cause
appreciable adverse effect on competition.
The Competition Act, 2002 prohibits such Anti-
Competitive Agreements relating to production,
supply, distribution, storage, acquisition or control of
goods or provision of services, which cause or are
likely to cause an Appreciable Adverse Effect on
Competition(AAEC) within India.
According to Section 32 of the Act even if an
agreement has been entered into outside India, the CCI
has power to enquire into such an arrangement if such
an agreement has an AAEC in India. These anti-
competitive agreements are declared void by Section
3(2) of the Act.
CHAPTER II-SEC 3-6 PROHIBITION OF CERTAIN AGREEMENTS,
ABUSE OF DOMINANT POSITION AND REGULATION OF
COMBINATIONS
DEFINITION OF ANTI-COMPETITIVE AGREEMENTS
Sec 2(b) Competition Act,2002 defines Agreement
“Agreement” includes any arrangement or understanding or action in concert,
(i) whether or not, such arrangement, understanding or action is formal or in
writing; or
(ii) whether or not such arrangement, understanding or action is intended to be
enforceable by legal proceedings;
While engaging in a business activity in India, the parties to an agreement
although have the freedom of trade are prohibited from entering into
agreements that are anti-competitive in nature.
Anti- Competitive Agreements are those agreements that have their object
in furtherance of or prevent, restrict or distort competition in India.
Competition Act of 2002 defines the kind of anti-competitive agreements that
cannot be made in India. According to Section 3 of the Competition Act, any
agreements entered into are deemed to be anti-competitive if it falls into
any of the categories as mentioned in the section.
ANTI-COMPETITIVE AGREEMENTS-SEC 3
Sec 3. Anti-competitive agreements
(1) No enterprise or association of enterprises or person or association of persons shall enter into any
agreement in respect of production, supply, distribution, storage, acquisition or control of goods
or provision of services, which causes or is likely to cause an appreciable adverse effect on
competition within India.
(2) Any agreement entered into in contravention of the provisions contained in subsection (1) shall be
void.
(3) Any agreement entered into between enterprises or associations of enterprises or persons or
associations of persons or between any person and enterprise or practice carried on, or decision
taken by, any association of enterprises or association of persons, including cartels, engaged in
identical or similar trade of goods or provision of services, which—
(a) directly or indirectly determines purchase or sale prices;
(b) limits or controls production, supply, markets, technical development, investment or provision of
services;
(c)shares the market or source of production or provision of services by way of allocation of
geographical area of market, or type of goods or services, or number of customers in the
market or any other similar way;
(d) directly or indirectly results in bid rigging or collusive bidding, shall be presumed to have an
appreciable adverse effect on competition:
Provided that nothing contained in this sub-section shall apply to any agreement entered into
by way of joint ventures if such agreement increases efficiency in production, supply,
distribution, storage, acquisition or control of goods or provision of services.
(4) Any agreement amongst enterprises or persons at different stages or levels
of the production chain in different markets, in respect of production, supply,
distribution, storage, sale or price of, or trade in goods or provision of
services, including—
(a) tie-in arrangement;
(b) exclusive supply agreement;
(c) exclusive distribution agreement;
(d) refusal to deal;
(e) resale price maintenance,
shall be an agreement in contravention of sub-section (1) if such agreement
causes or is likely to cause an appreciable adverse effect on competition in
India.
Explanation.—For the purposes of this sub-section,—
(a) “tie-in arrangement” includes any agreement requiring a purchaser of
goods, as a condition of such purchase, to purchase some other goods;
(b) “exclusive supply agreement” includes any agreement restricting in any
manner the purchaser in the course of his trade from acquiring or otherwise
dealing in any goods other than those of the seller or any other person;
(c) “exclusive distribution agreement” includes any agreement to limit, restrict or
withhold the output or supply of any goods or allocate any area or market for the
disposal or sale of the goods;
(d) “refusal to deal” includes any agreement which restricts, or is likely to restrict, by
any method the persons or classes of persons to whom goods are sold or from whom
goods are bought;
(e) “resale price maintenance” includes any agreement to sell goods on condition that
the prices to be charged on the resale by the purchaser shall be the prices stipulated by
the seller unless it is clearly stated that prices lower than those prices may be charged.
(5) Nothing contained in this section shall restrict—
(i) the right of any person to restrain any infringement of, or to impose reasonable
conditions, as may be necessary for protecting any of his rights which have been or
may be conferred upon him under—
(a) the Copyright Act, 1957 (14 of 1957);
(b) the Patents Act, 1970 (39 of 1970);
(c) the Trade and Merchandise Marks Act, 1958 (43 of 1958) or the Trade Marks Act,
1999 (47 of 1999);
(d) the Geographical Indications of Goods (Registration and Protection) Act, 1999 (48 of
1999);
(e) the Designs Act, 2000 (16 of 2000);
(f) the Semi-conductor Integrated Circuits Layout-Design Act, 2000 (37 of 2000); (ii) the
right of any person to export goods from India to the extent to which the agreement
relates exclusively to the production, supply, distribution or control of goods or
provision of services for such export.
(ii) the right of any person to export goods from India to the extent to which the agreement
relates exclusively to the production, supply, distribution or control of goods or
provision of services for such export.
Section 3(1) of the Act provides a general prohibition
on the following to enter into agreements which causes
or is likely to cause an AAEC in India:
Enterprise and enterprise;
Enterprise and association of enterprises;
Two associations of enterprises;
Two persons;
Person and an association of persons;
Between two association of persons;
Person and an enterprise;
Person and an association of enterprise;
Association of persons and enterprises;
Association of persons and association of enterprises
If an agreement is entered between any of the above, it
would be void under the Act
ENTERPRISE-SEC 2(h)
“Enterprise” means a person or a department of the
Government, who or which is, or has been, engaged in
any activity, relating to the production, storage,
supply, distribution, acquisition or control of
articles or goods, or the provision of services, of any
kind, or in investment, or in the business of
acquiring, holding, underwriting or dealing with
shares, debentures or other securities of any other
body corporate, either directly or through one or more
of its units or divisions or subsidiaries, whether such
unit or division or subsidiary is located at the same
place where the enterprise is located or at a different
place or at different places, but does not include any
activity of the Government relatable to the sovereign
functions of the Government including all activities
carried on by the departments of the Central
Government dealing with atomic energy, currency,
CATEGORIES OF ANTI-
COMPETITIVE AGREEMENTS
These categories broadly include the following agreements,
between two entities, engaged in trade of similar or
identical goods or services:
That directly or indirectly leads to determination of purchase
or sale prices;
That limits or controls production, supply, markets, technical
development, investment or provision of services;
That shares the market or source of production or provision of
services by way of allocation of geographical area of market,
or type of goods or services, or number of customers in the
market or any other similar way;
That directly or indirectly results in bid rigging or collusive
bidding, shall be presumed to have an appreciable adverse
effect on competition. Whether an agreement has an anti-
competitive effect on the competition in India is to be decided
by the Competition Commission of India.
APPRECIABLE ADVERSE EFFECT ON COMPETITION-
AAEC
To bring in the application of Section 3, it is pertinent that the
effect on competition must be ‘appreciable’. The term
‘appreciable adverse effect on competition’, used in section
3(1) has not been defined in the Act. The determination of
‘appreciable’ has proved to be a main problem under the
Competition Act.
Any agreement which causes or is likely to cause an appreciable
adverse effect on competition within India shall be void.
Sec 19(3) The Commission shall, while determining whether an
agreement has an appreciable adverse effect on competition
under section 3, have due regard to all or any of the following
factors, namely:—
(a) creation of barriers to new entrants in the market;
(b) driving existing competitors out of the market;
(c) foreclosure of competition by hindering entry into the market;
(d) accrual of benefits to consumers;
(e) improvements in production or distribution of goods or
provision of services; or
(f) promotion of technical, scientific and economic development
KINDS OF ANTI-COMPETITVE
AGREEMENTS
Anti-competitive agreements are further classified into
HORIZONTAL
AGREEMENTS-SEC 3(3)
VERTICAL
AGREEMENTS-SEC 3(4)
HORIZONTAL AGREEMENTS-Section 3(3)
Horizontal agreements are agreements/arrangements between
enterprises/persons at the same stage of production and hence generally
take place between rivals.
For example, agreement between two or more manufacturers of same
product or; between two or more service providers of same service.
Section 3(3) of the Act provides that horizontal agreements are
agreements between enterprises/persons engaged in identical or similar
trade of goods or provision of services.
Horizontal agreements are subject to the adverse presumption of being anti-
competitive. This is known as ‘per se rule’ which implies that the
agreements, acts or practices specified by the Competition Act as deemed or
presumed to have appreciable adverse effect on competition (AAEC) are
by themselves void.
VERTICAL AGREEMENTS -Section 3(4)
Agreement between enterprises operating at different levels of production is
known as Vertical Agreement. These agreements operate at different levels of
trade.
For example, agreement between supplier and manufacturer or; between
supplier and dealer.
As per Section 3(4) of the Act Vertical Agreement is an agreement between
enterprises/persons at different stages of the production chain in different
markets.
‘Per se Rule’ does not apply in case of Vertical Agreements, that is, they are
not per se presumed to be anti-competitive. Legality of Vertical Agreement is
assessed on the basis of ‘Rule of Reason’. The Rule of Reason is a legal
approach where in order to decide whether or not a practice/agreement should
be prohibited an attempt is made to evaluate the pro-competitive features of
the practice/agreement against its anti-competitive effects.
In short, a vertical agreement is declared void only if it causes or is likely
to cause AAEC.
DIFFERENCE BETWEEN HORIZONTAL
AND VERTICAL AGREEMENTS
S.N HORIZONTAL ANTI- VERTICAL ANTI-COMPETITIVE
O COMPETITIVE AGREEMENTS AGREEMENTS
1. In Horizontal Agreements the parties In Vertical Agreements the parties to the
to the agreement are enterprises at agreements are non-competing enterprises
the same stage of the production at different stages of the production chain.
chain engaged in similar trade of For e.g. agreements essentially between
goods or provision of services manufacturers and suppliers i.e. between
competing in the same market. producers and wholesalers or between
For e.g. agreements between manufacturers and retailers etc.
producers or between wholesalers
etc.
2. Horizontal Anti-Competitive Vertical Anti-Competitive Agreements are
Agreements are entered into between entered into between parties having actual
rivals or competitors. or potential relationship of purchasing or
selling to each other
3. Horizontal Anti-Competitive Vertical Anti-Competitive Agreements are
Agreements are per se void. not per se void.
4. The ‘rule of presumption’ is applied to The ‘rule of reason’ is applied to vertical anti-
Horizontal anti-competitive agreement competitive agreements.
TIE-IN ARRANGEMENT
EXCLUSIVE SUPPLY
AGREEMENT
EXCLUSIVE DISTRIBUTION
AGREEMENT
REFUSAL TO DEAL
RESALE PRICE
MAINTENANCE
Sometimes the refusal to deal is with customers or suppliers, with the effect
of preventing them from dealing with a rival: "I refuse to deal with you if
you deal with my competitor."
For example, In United States of America a case from the 1950's, the only
newspaper in a town refused to carry advertisements from companies that
were also running ads on a local radio station. The newspaper monitored the
radio ads and terminated its ad contracts with any business that ran ads on the
radio. The Supreme Court found that the newspaper's refusal to deal with
businesses using the radio station strengthened its dominant position in the
local advertising market and threatened to eliminate the radio station as a
competitor.
CASE LAWS:
1. Sainik Service Station v.Dr.Badri Prasad Purohit
It was held that refusal to supply petrol by Service Station is injustice
towards the consumer and is an unfair trade practice. It is
anticompetitive practice and void.
2. NSTPL VS STAR AND SONY
The CCI initiated an investigation under sections 3 and 4 of the
Competition Act 2002 against Star India Pvt. Ltd. & Sony Pictures
Network India Pvt. Ltd. (“Star & Sony”) for their conduct in the
market for broadcasting television content.
Star & Sony hold a portfolio of television channels spanning the
sports and entertainment genres that are hugely popular across the
country. NSTPL (the informant) alleged that, in licensing this
content, Star & Sony discrimination against a certain category of
television distributors, called HITS operators, by offering them less
favorable terms than other distributors (like MSOs, DTH operators).
The CCI arrived at the prima facie conclusion that Star & Sony’s
discriminatory conduct violated section 3(4)(d) of the Act, because it
amounted to refusal to deal.
3. Raymond Woolen Mill vs. Director General, Investigation &
Registration (2008)
It was alleged that Raymond had indulged in restrictive trade
practices. The complainant M/s. Roop Milan stated that they
were an established retail dealer for Raymond since 1982 and
that were receiving regular supplies of blazers, suits, safaris,
trousers etc. till December 1986. In 1986 Raymond came up
with a scheme that material like suits/safaris/blazers etc. will be
supplied only if substantial orders were placed for readymade
trousers. This put tremendous pressure on the dealers to accept
higher quantity of trousers than required and when M/s Roop
Milan showed his unwillingness to accept the large quantity of
trousers, his dealership was terminated and the security deposit
was refunded to him.
RESALE PRICE MAINTENANCE
SEC 3(4)(e)
Resale price maintenance (RPM) is a type of price fixing
arrangement whereby the manufacturer fixes the price at which the
retailer can sell the product to the end customers. The manufacturer
may fix the maximum or minimum price at which its product can be
sold and may also fix the maximum and minimum limits of discount
offered on its product to the end customers.
RPM is a vertical restraint as it is imposed by a player operating at a
higher level in the market chain on a player operating at a lower level
in the market chain. It is a form of Price fixing.
For example, Samsung Electronics adds a clause in distributorship
agreement that no distributor can offer a discount of more than 10%
to the end customers of Samsung’s products.
“Resale price maintenance” includes any agreement to sell goods on
condition that the prices to be charged on the resale by the purchaser
shall be the prices stipulated by the seller unless it is clearly stated
that prices lower than those prices may be charged. SEC 3(4)(e)
Illustration: A manufacturer Y and its distributor Z may agree
that the distributor will sell Y’s products at certain prices, at or
above a price floor (Minimum RPM) or at or below a price
ceiling (Maximum RPM). If Z refuses to maintain prices due to
whatever reason, Y may stop doing business with it.
Advantages of RPM
R. P. M. offers uniform, fixed retail prices and prevents
unhealthy price competition among dealers
Absence of price competition offers protection to small volume
high cost retailers who are numerically strong even in advanced
countries. They have no fear from large retailers at least on the
price front.
New firms can easily enter trade as there is no danger from price
war led by established retailers.
Consumers have no problem of bargaining as we have uniform
fixed prices in all shops. Variable pricing creates risk of loss to
buyers. Incidentally they can get benefits of non-price
competition
Disadvantages of RPM
R. P. M. Practice kills competition. When a group of
sellers have common fixed price, it amounts to
collusive price fixing and leads to evils of monopoly.
Free price competition alone can safeguard consumer
interest.
As R. P. M. is on the basis of high cost low volume
retailers, it amounts to premium on inefficiency
Consumers cannot have benefits of price competition.
In absence of R. P. M. practice, large retailers can give
the benefit of lower prices to consumers due to their
lower operating costs. This advantage is denied to
consumers and they are penalized unnecessarily
whereas high cost retailers are literally subsidized and
they have no incentive to increase their efficiency.
CASE LAWS
1.Dr. Miles Med. Co. v. John D. Park & Sons Co., 220 U.S.
373, 409 (1911)
Dr. Miles Medical Company was a manufacturer of proprietary
medicines. It entered into an agreement with its distribution
agents that the medicines should be sold at not less than the
prices indicated by it. Likewise, it entered into agreements
with the retailers that they should not sell at prices less than
the full retail prices as printed on the packages. These
agreements went up to the US Supreme Court.
The Court observed that the system of interlocking restrictions
by which Dr. Miles sought to control the prices at which its
distributors and retailers may sell its medicines was
eliminating competition and that the agreements were in
restraint of trade. Furthermore, the agreements were designed
to maintain prices after Dr. Miles had parted with the title to
the medicines in favour of distributors and retailers and that
therefore competition was prevented among those who traded
in the medicines.
2. All India Tyre Dealers Federation vs. Tyre
Manufacturers
This case brought to light that the terms of the agreement
between Bridgestone and Tyre Dealers which puts a restriction
on the dealers that they would not sell products of Bridgestone
competitors. Under these agreements, Bridgestone also
reserved the right to control the retail price of its products. The
dealer was obliged not to sell the goods of the company above
or below the price fixed by Bridgestone. This amounts to
resale price maintenance
3. Calcutta Goods Transport Assn Vs Truck Owners
Operators Union
Association of lorry owners fixing fright rates and not
allowing members of association to charge price lower than
that fixed by associatinon is resale price maintenance.
Fx Enterprise Solutions Pvt. Ltd. and Anr. v. Hyundai Motor
India Pvt. Ltd
PRICE FIXING
Agreements through which the companies mutually set the prices that they want
to charge in the market are called price fixing agreements. Imagine a market
where four firms manufacturing cement agree to sell their products at a fixed
price. Although, sometimes a slight increase in the price of each product hardly
matters to a consumer; such price fixing will ultimately generate huge profits for
the colluders.
Price fixing agreements can take various forms including the following:
Agreement on price increase
Agreement to adhere to published prices
Agreement not to sell unless it is on the agreed price terms
Agreement on a standard pricing formula
Agreement regarding providing, eliminating or establishing method of
providing discounts
MARKET SHARING
These are also called market allocation and market division agreements. Under
such agreement, the competitors agree to divide amongst themselves specific
territories, customers, or products. Such market allocating actions are restrictive
in nature because they leave no room for competition in the market.
An agreement amongst competitors to allot certain customers to particular
sellers and to allocate or divide sale territories would be anticompetitive.
ILLUSTRATION
Businessman 1: I didn't know that operating bus services for business units was
so lucrative.
Businessman 2: Smartly, We agreed among ourselves to send out quotations to
different business units respectively. Now they don't really have a choice. And
we will virtually monopolize the shuttle bus business. We can charge whatever
we like!
Businessman 1: Even if your clients ask me for quotation, I am not going to
reply.
Businessman 2: So, how are we going to share those estates this year?
Businessman 1: Same as usual, let's split the districts between us. I'll send you
the list when it's done. After a month:
Businessman 1: No wonder the bus fares are getting higher and higher. It's all
because of our agreement to share the market! Inference: Such agreement is in
contravention of the law and is considered as a serious anti-competitive conduct
under the Competition Law.
CONTROLLING THE OUTPUT OR LIMITING THE NUMBER OF
GOODS AND SERVICES AVAILABLE TO BUYERS
Output restrictions may also be thought of as supply restrictions.
They occur when competitors agree to prevent, restrict or limit
the volume or type of particular goods or services available.
Producer 1: None of us have really been doing well recently. We
must think of something to boost the profit. I've been thinking to
reduce the supply together. When there's less supply, we can
raise the price. Things are only precious when they are rare.
Producer 2: Ok. You are right. Things are only precious when
they are rare. You're the industry leader. We'll take our cue from
you.
Producer 3: Have you considered the implication of such
agreement? This is an illegal act and in contravention of the
competition laws
Inference: Output restriction agreed between competitors is
serious anticompetitive conduct under the Competition Law.
Businesses should make independent commercial decisions and
never collude with each other to restrict output
BID-RIGGING
Bid-rigging or collusive rigging is one of the horizontal agreements, it is an
illegal practice, occurs when two or more competitors or bidders collude and act
in concert to keep the bid amount at the pre-determined level and agrees that in
reality, they will not compete with each other for a particular tender.
The explanation to sub-section (3) of Section 3, of the Act defines “bid
rigging” as “any agreement, between enterprises or persons referred to in sub-
section (3) engaged in identical or similar production or trading of goods or
provision of services, which has the effect of eliminating or reducing competition
for bids or adversely affecting or manipulating the process for bidding.”
Collusive bidding or bid rigging may occur in various ways. Some of the most
commonly adopted ways are:
Agreements to submit identical bids a agreements as to who shall submit the
lowest bid,
Agreements for the submission of cover bids (voluntarily inflated bids)
Agreements not to bid against each other, a agreements on common norms to
calculate prices or terms of bids
Agreements to squeeze out outside bidders
Agreements designating bid winners in advance on a rotational basis, or on a
geographical or customer allocation basis a
Agreements as to the bids which any of the parties may offer at an auction for the
sale of goods or any agreement through which any party agrees to abstain from
bidding for any auction for the sale of goods, which eliminates or distorts
competition
FORMS OF BID RIGGING
COMPLIMENTARY
BID SUPPRESSION
BIDDING
BID SUPPRESSION
In bid suppression schemes, one or more competitors who otherwise would
be expected to bid, or who have previously bid, agree to refrain from bidding
or withdraw a previously submitted bid so that the designated winning
competitor’s bid will be accepted.
COMPLEMENTARY BIDDING
Complementary bidding also known as ‘cover’ or ‘courtesy’ bidding occurs
when some competitors agree to submit bids that are either too high to be
accepted or contain special terms that will not be acceptable to the buyer.
Such bids are not intended to secure the buyer’s acceptance, but are merely
designed to give the appearance of genuine competitive bidding.
Complementary bidding schemes are the most frequently occurring forms of
bid rigging, and they defraud purchasers by creating the appearance of
competition to conceal secretly inflated prices.
BID ROTATION
In bid rotation schemes, all conspirators submit bids but take turns to be the lowest
bidder. The terms of the rotation may vary; for example, competitors may take turns
on contracts according to the size of the contract, allocating equal amounts to each
conspirator or allocating volumes that correspond to the size of each conspirator. A
strict bid rotation pattern defies the law of chance and suggests that collusion is
taking place.
Company XYZ: Let's invite bids. We need to procure pipes.
Employee XYZ: All the bids are in! It is so strange… They all have similar prices and
they're all very high too. We have compared all the tender submissions. Only ABC
Enterprises quoted the lowest price.
Company XYZ: Alright then, we'll go for ABC Enterprises! Employee XYZ calls ABC
Enterprises and informed that he had won the tender!
ABC Enterprises call other bidders: It is celebration time! We won the bid. Thanks
guys for jacking up your prices; we'll be making a huge profit from this contract.
Other bidders: Don't be silly! We are partners – we all win from this!
ABC Enterprises: That's right; it'll be your turn to win next time! I will not submit my
bid next time. We're in this together, and we'll all make profit from this!
Newspaper headlines: CCI Fined ABC Enterprises and other companies for Bid-
Rigging. Directors Disqualified.
Inference: Bid rigging is a violation of the Competition Law. Businesses might appear to
win by not competing with each other, but they too can become victims.
SUBCONTRACTING
Subcontracting arrangements are often part of a bid rigging scheme. Competitors,
who agree not to bid or to submit a losing bid, frequently receive subcontracts or
supply contracts in exchange from the successful bidder. In some schemes, a low
bidder will agree to withdraw its bid in favour of the next low bidder in exchange
for a lucrative subcontract that divides the illegally obtained higher price between
them.
Almost all forms of bid rigging schemes have one thing in common: an agreement
among some or all of the bidders, which predetermines the winning bidder and
limits or eliminates competition among the conspiring vendors.
INQUIRY INTO BID RIGGING
In exercise of powers vested under Section 19 of the Act, the Commission may
inquire into any alleged contravention under subsection (3) of Section 3 of the
Act that proscribes bid rigging. The Commission, on being satisfied that there
exists a prima facie case of bid rigging, shall direct the Director General to cause
an investigation and furnish a report.
The Commission has the powers vested in a Civil Court under the Code of Civil
Procedure in respect of matters like summoning or enforcing attendance of any
person and examining him on oath, requiring discovery and production of
documents and receiving evidence on affidavit.
The Director General, for the purpose of carrying out investigation, is also
vested with powers of civil court besides powers to conduct ‘search and seizure’
POWERS OF THE COMMISSION
After the inquiry, the Commission may pass inter- alia any or all of the
following orders under section 27 of the Act:
1) Direct the parties to discontinue and not to re-enter such agreement;
2) Direct the enterprise concerned to modify the agreement.
3) Direct the enterprises concerned to abide by such other orders as the
Commission may pass and comply with the directions, including payment of
costs, if any; and
4) Pass such other orders or issue such directions as it may deem fit.
PENALTY
The Commission may impose such penalty as it deems fit.
The penalty can be up to 10% of the average turnover for the last three
preceding financial years upon each of such persons or enterprises which
are parties to bid-rigging or collusive bidding.
In case the bid-rigging or collusive bidding agreement referred to in sub-
section (3) of section 3 has been entered into by a cartel, the Commission
may impose upon each producer, seller, distributor, trader or service provider
included in that cartel, a penalty of up to 3 times of its profit for each year
of the continuance of such agreement or 10% of its turnover for each
year of the continuance of such agreement, whichever is higher.
The penalty can therefore be severe, and result in heavy financial and other
cost on the erring party.
CASE LAWS-BID RIGGING AND CARTEL
1. Western Coalfields Limited v. SSV Coal Carriers Private
Limited
The informant, Western Coalfields Limited, had approached the
CCI alleging bid-rigging by SSV Coal Carriers, Bimal Kumar
Khandelwal, Pravin Transport, Khandelwal Transport,
Khandelwal Earth Movers, Khanduja Coal Transport Co., Punya
Coal Road Lines, B. Himmatlal Agrawal, Punjab Transport Co.
and Avaneesh Logistics, upon noticing identical price quotes
given by them in four tenders floated for coal and sand
transportation. It was alleged that the conduct of submitting
identical bids at higher rates is a blatant act of bid rigging.
The case was investigated by the Director General, CCI who
found these parties in violation of the Competition law. The CCI
after hearing the parties concluded that they were in agreement
to fix prices resulting in bid-rigging in the tenders floated by the
Informant.
The Competition Commission of India (CCI) has imposed a
total penalty of ₹11.81 crore on 10 coal and sand transportation
companies after finding their conduct to be in contravention of
the Competition law.
2. Excel Crop Care Ltd. vs. Competition Commission of India
Food Corporation of India (FCI) wrote a letter to the Competition
Commission of India(CCI) alleging that the four companies namely-
M/s Excel Crop Care Ltd.,
M/s United Phosphorus Ltd.,
M/s Sandhya Organics Chemicals Pvt. Ltd.,
M/s Agrosynth Chemicals Ltd.,
engaged into an anti-competitive agreement, pertinent to the tenders issued
by the FCI for Aluminium Phosphide Tablets (APT) during the period of two
years from 2007 to 2009. The FCI alleged in the said complaint that the four
companies had formed a group by entering into an anti-competitive
agreement amongst themselves and thereon basis they had been submitting
their bids for the last eight years by quoting similar rates in the tenders
invited by the FCI for the purchase of APT.
On receipt of the complaint made by the FCI, the CCI initiated the inquiry by
entrusting the matter to the DG for investigation. The DG submitted his
report stating that there was an anti-competitive agreement between the
companies that contravened Sections 3(3)(a), 3(3)(b) and 3(3)(d) read with
Section 3(1)
After hearing the parties, the CCI passed the order stating that the
companies had entered into the anti-competitive agreement violating the
provisions of Section 3 of the Act. The CCI thereby imposed a penalty @
9% on the average total turnover of those companies for the preceding
three monetary years under section 27(b) of the Act.
Except for the M/s Agrosynth Chemicals Ltd., the other three companies
filed three separate appeals before COMPAT against the order of CCI under
section 53B of the Act. An extra question was raised relating to quantum of
penalty.
The COMPAT passed its order holding all the elements of the CCI order,
except for the one managing the penalty. The Appellate Tribunal was of the
view that the penalty @ 9% should not be imposed on the average turnover,
on the relevant turnover instead i.e., on the turnover of the product in
question.
The CCI decided to appeal against the order of the COMPAT and the three
companies decided to do the same. The case, thus appeared before the
Supreme Court.
LANDMARK CASES ON CARTEL
1. FICCI – Multiplex Association of India Federation House v. United
Producers/ Distributors & Ors
In this case, the informants have alleged that the respondents were acting as a
cartel. They were said to produce and distribute almost hundred percent of the
films and thereby exercised almost complete control over the Indian film
industry. The informant alleges that the respondent issued a notice requiring their
members not to exhibit any new film of the members of the informant and in
case of. To comply with the notice a lifetime suspension was threatened. It was
also said that they being the major controller of the market, were acting in
concert to fix prices and also controlling the supply of the films by refusing to
release certain films.
The DG conducted an investigation and reported that most of the members of the
respondent associations had collectively decided not to release their films to the
multiplex owners till they could extract more favorable revenue. They attended
several meetings and conferences. There were several letters issued which
carried the threat of the suspension and boycotts. Thus, the DG had concluded
that these actions were in the nature of a cartel like conduct. On further
investigation, the DG also pointed out, that there was actual limit of supply of
films, and there was also increasing prices after the agreement came into effect.
All the factors given in section 19(3) were discussed and it was held that entry
barriers were created for prohibiting entry off multiplexes in the market.
Moreover, no benefits accrued to the consumer neither was there any
improvement in distribution of films or any economic development of the
industry. The Commission, came to the conclusion that there was indeed a cartel
like agreement and issued a “cease-and-desist order” and imposed a penalty of 1
2. In Re: Glass Manufacturers of India
MRTP Commission had taken cognizance by itself after an article was
published in the 'Outlook Business' magazine. It was alleged in that article
that some leading Indian manufacturers of float glass were indulging in
cartel like practices. The article said that the glass manufacturers were acting
as a cartel since 1990s and they have been increasing prices and controlling
supplies in the market.
These manufacturers have showed their concern about the cheaper imports
from China only because it would affect their control on the domestic prices.
It also quoted a magazine which said that, over the period of 7 months the
prices of glass had increased by Rs.10 due to the cartel like activities. The
DG in his inquiry, came to the conclusion that in view of the increase in the
market share of the new entrants in the markets can be taken to be a good
indicator of competition in the market. The increase in prices of glass appears
to be due to increasing prices of the raw material. The DG also concluded
that the players were not restricting this applies to select regions. Then there
was no evidence of cartels in terms of market allocation.
There was price parallelism, but it was not supported by other evidence of
any collaboration between the market players. so mere price parallelism was
not sufficient. The Commission did not find any evidence of cartelization,
hence, no violation was upheld.
3. All India Tyre Dealers’ Federation v. Tyre Manufacturers
In this case the information was given by all India Tyre dealers Federation
against the Tyre manufacturers. It claimed that the tyre manufacturers were
acting in collaboration with each other. The DG in the inquiry found that the
tyre companies were not passing off the benefit of reduced duties to the
customers, that there existed price parallelism among the tyre companies, the
companies were not utilizing their full capacity thereby limiting the supply,
they were operating on high margins.
The CCI noted that there were certain factors in this market made it more
conducive cartelization but it can be countered by other factors. The
Commission further, noted that even though a written agreement is not
necessary, even circumstantial evidence was not provided to establish
existence of an agreement.
Merely parallel prices are not sufficient evidence of agreement. Moreover the
price parallelism was justified by the company due to the peculiar features of
the tyre industry. It held that superficially it might seem that there exists a
cartel but the available evidence does not sufficiently prove that. Hence, it
said that no case of cartelization was made.
CEMENT CARTEL CASE