SEO Checklist
SEO Checklist
Off-Page SEO
33 Check backlink profile Ahrefs
34 Check links with low DR & low organic traffic Ahrefs
35 Check links with high spam score Moz
36 Disavow spammy links Google Disavow Tool
37 Contact brand mentions and ask for a link Ahrefs
38 Ask partners for a link Manual, Woodpecker
39 Guest post on relevant authority sites Ahrefs, Hunter, Woodpecker
40 Outreach relevant sites to link to solid content Hunter, Woodpecker
41 Create a Google My Business listing Google My Business
42 Get listed on niche-specific authority directories Manual, Cognitive SEO, Ahrefs
On-Page SEO
Site-Level Optimization
1 Verify site on Google Search Console Google Search Console
2 Set up Google Analytics Google Analytics
3 Install and setup Yoast Yoast SEO
4 Canonicalize URL Redirect check, .htaccess, WordPress
5 Targeted locations Google Search Console
6 Fix missing titles Ahrefs, Sitebulb
7 Fix missing meta descriptions Ahrefs, Sitebulb
8 Create an XML sitemap Yoast, XML Sitemap Generator
9 Create an HTML sitemap Simple Sitemaps Plugin
10 Optimize permalink structure Manual, CMS settings
11 Site speed optimization GTMetrix, Google Search Console
12 Create about, contact, and privacy policy pages Manual
13 Setup keyword rank tracking Ahrefs or SerpRobot
14 Check if the site is mobile-friendly Google Mobile-Friendly Test
15 Use a CDN CloudFlare
16 Use a caching solution W3 Total Cache (WP), CloudFlare
17 Install SSL and make site https Let's Encrypt, Your web host company
18 Fix mixed content Really Simple SSL (WP), Sitebulb
19 Fix broken links Dr. Link Check, Sitebulb
20 No-index pages that are irrelevant (media, author, category, etc.) Sitebulb, Ahrefs, Yoast
21 Fix duplicate content Sitebulb, Ahrefs
22 Schema integration Google's Structure Data Markup Helper
23 Optimized images Imagify
Page-Level Optimization
24 Keywords in title tag Moz, Yoast (WP), Surfer SEO
25 Attractive meta description with keywords Moz, Yoast (WP), Surfer SEO
26 Keywords in h1 tag Moz, Yoast (WP), Surfer SEO
27 Keywords in other heading tags Moz, Yoast (WP), Surfer SEO
28 Optimized title tag for higher organic CTR Google Search Console
29 Solid content following the E-A-T principle (expertise, authority, trustSurfer SEO
30 Internal linking to relevant pages Moz, Ahrefs, Sitebulb
31 External linking to relevant & authoritative sites Moz, Ahrefs, Sitebulb
32 Internal & external link juice preservation Moz, Ahrefs, Sitebulb