Design Thinking Introduction Ppt4 Students
Design Thinking Introduction Ppt4 Students
Applications
IIC IDEA LAB CBIT
AND CIVIL DEPT
Presentation by
Dr. B.V.S Rao ,Assistant Professor,
Mechanical Engineering Department
Design thinking is a process
used to understand the
users/customers needs to create
innovative solutions.
Design thinking is a systematic method of
solving problems.
This method is unique that it starts and ends
with humans.
The design thinkers start by observing,
interviewing or just plain experiencing a
situation.
Then, they proceed to improve the situation
of the humans by solving problems for them.
Design thinking is a “human-centered
approach to innovation that puts the
observation and discovery of often
highly nuanced, even tacit, human
needs right at the forefront of the
innovation process.”
In other words, it’s a process that’s all about the
customer or user experience.
It’s about knowing what humans want and
need in the moment.
By taking a human-centered approach,
designers and innovators can create solution
that are effective, efficient, and enjoyable for
the users.
Empathize Phase: Customer Journey
Mapping
Analyze Phase: 5-Whys and How ?
Solve Phase : Ideation:
Free Brainstorming
Make/Test Phase: Prototype
STAGES IN DESIGN THINKING
EMPATHIZE
• The first stage of the Design Thinking process is where your
team will seek to better understand and empathize with
your users. Design Thinking is user or customer-focused and
is based around the idea that by truly understanding your
users and how they interact with your tool or service you
can create a better product.
•.
• Design Thinking is all about reframing the way you
think about your users, your product, and the
problems facing them in order to develop innovative
solutions. Using Design Thinking define tools can
help ensure you get this stage right and move
forward effectively.