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Design Thinking - GEC Nargund

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9 views24 pages

Design Thinking - GEC Nargund

Uploaded by

sachin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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GOVERNMENT ENGINEERING COLLEGE

NARAGUND
INNOVATION & DESIGN THINKING

25th October, 2024


INNOVATION
THE INTRODUCTION OF NEW
IDEAS, PRODUCTS, OR
SERVICES.
DESIGN THINKING
A HUMAN-CENTERED APPROACH TO PROBLEM-
SOLVING THAT EMPHASIZES CREATIVITY,
COLLABORATION, AND ITERATION.
WHY IS DESIGN THINKING
IMPORTANT?

Aims to solve a Tackles problems Leads to more Makes


concrete human that are innovative Organisation
need ambiguous or solutions run faster &
difficult to define more efficiently
UNDERSTANDING
THE DESIGN THINKING PROCESS
EMPATHIZE
UNDERSTANDING THE USER

Empathy is the cornerstone of design thinking. It involves deeply


understanding the needs, wants, and pain points of the users you're
designing for. This empathetic understanding provides valuable insights
that inform the design process and ensure that the final solution truly
meets the users' needs.
IMPORTANCE OF USER RESEARCH

01 USER-CENTRIC DESIGN

02 PROBLEM IDENTIFICATION

03 INSIGHT GENERATION

04 INCREASED USER SATISFACTION


INTERVIEWS

TECHNIQUES
FOR USER OBSERVATIONS

RESEARCH

SURVEYS
DEFINE
IDENTIFYING THE PROBLEM
Defining the problem is the second phase of the design thinking process. It
involves taking the insights gained from the empathy phase and transforming
them into a clear and concise problem statement. This problem statement will
guide the subsequent phases of the design thinking process.

User Needs: These are the fundamental requirements or desires that users have.
They can be functional, emotional, or social.

Pain Points: These are the challenges, frustrations, or difficulties that users
encounter. They can be related to the product, service, or experience.

Opportunities: These are areas where there is a potential to improve the user
experience or solve a significant problem.
CREATING A PROBLEM STATEMENT

A well-crafted problem statement should be:

Clear and Concise: Easy to understand and communicate.

Actionable: It should suggest a potential solution or direction.

User-Centric: Focused on the needs and experiences of the users.

Measurable: It should be possible to assess whether the problem has been solved.
IDEATE: GENERATING IDEAS
Ideation is the third phase of the design thinking process. It's where creativity and innovation
take center stage. The goal is to generate a wide range of ideas that could potentially solve the
problem identified in the previous phase.

TECHNIQUES
Individual Brainstorming: This involves generating ideas independently. Techniques like mind
mapping, freewriting, or simply jotting down ideas can be helpful.
Group Brainstorming: This involves generating ideas as a team. Techniques like round robin,
brainwriting, and brainstorming sessions can be effective.
Mind Mapping: This visual tool helps organize thoughts and ideas. It can be used to explore different
connections and possibilities.
Sketching: This involves creating rough drawings or sketches of potential solutions. It can help
visualize ideas and communicate them to others.
Prototyping: This involves creating a physical or digital model of a potential solution. Prototypes can
be used to test ideas, gather feedback, and refine the design.
PROTOTYPE: CREATING TANGIBLE REPRESENTATIONS

Prototyping is the fourth phase of the design thinking process. It involves creating tangible
representations of the ideas generated in the ideation phase. These prototypes can be used to
test and refine the design before moving on to the final implementation.

Low-Fidelity Prototypes: These are simple, rough models that focus on the core functionality
and structure of the design. They are often used to explore different ideas and gather initial
feedback. Examples include sketches, storyboards, and wireframes.

High-Fidelity Prototypes: These are more detailed and realistic models that closely resemble
the final product. They are used to test specific features, interactions, and usability. Examples
include clickable prototypes, mockups, and working models.
TEST: GATHERING FEEDBACK

Testing is the final phase of the design thinking process. It involves gathering feedback from users
to evaluate the effectiveness of the prototypes and identify areas for improvement.

User Testing
This involves observing users as they interact with the prototypes. It helps identify usability issues,
pain points, and areas where the design may not be intuitive.

Evaluation
This involves collecting quantitative and qualitative data to assess the effectiveness of the design.
Techniques such as surveys, interviews, and usability testing can be used.
ACTIVITY
ACTIVITY
THANK YOU

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