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The document outlines an advertisement concept for Blinkit, emphasizing humor and relatability to showcase the ease of grocery shopping through fast deliveries. It includes a detailed STP analysis, targeting tech-savvy millennials and urban dwellers who value convenience. The positioning statement highlights Blinkit's unique selling proposition of quick grocery delivery, reinforced by a catchy tagline.

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17 views3 pages

Chandru Imc Da 1

The document outlines an advertisement concept for Blinkit, emphasizing humor and relatability to showcase the ease of grocery shopping through fast deliveries. It includes a detailed STP analysis, targeting tech-savvy millennials and urban dwellers who value convenience. The positioning statement highlights Blinkit's unique selling proposition of quick grocery delivery, reinforced by a catchy tagline.

Uploaded by

chandru.n2023
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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INTEGRATED MARKETING COMMUNICATION

DIGITAL ASSIGNMENT 1

Prof Dr. Shivam Sakshi

CHANDRU N

23MBA0001
Create an advertisement for an existing product or an imaginary product.
Explain the concept of your advertisement. Explain the STP for your
product.

Concept of the Advertisement

The ad uses humor and relatable everyday scenarios to highlight the ease and speed of using

Blinkit.

1.Relatability: The setup of two friends, one relaxing and the other busy, resonates
with viewers who juggle tasks in shared living spaces.

2.Frustration and Humor: The repeatedly ringing doorbell showcases how Blinkit’s
fast deliveries can disrupt routines—building intrigue and adding comedic relief.

3.Key Message: The punchline is clear when the relaxing friend reveals that Blinkit is
a solution to grocery shopping hassles, encouraging others to “just blink it.”

4.Emotional Appeal: The ad reflects time-saving and stress-free shopping, appealing


to people who value convenience in their busy lives.

OWN AD FOR BLINKIT:

https://drive.google.com/file/d/1SKChp9wkSXVZea4swO858pDlJ_7qObVW/view?usp=driv
esdk
STP Analysis for Blinkit

Segmentation

Demographic:

• Millennials and Gen Z (tech-savvy, working professionals, students).

• Urban families or individuals with disposable income and limited time.

Psychographic:

• People who value convenience and time efficiency.

• Customers who prefer online shopping over traditional grocery shopping.

Behavioral:

• Frequent shoppers of groceries or household items.

• People looking for quick solutions during last-minute needs.

Targeting

• Urban dwellers in metro cities where fast delivery services are feasible.

• Busy professionals and young adults who embrace app-based services.

• Small families or shared-living arrangements, where immediate grocery needs


are common.

Positioning

• Tagline: “Grocery delivery so fast, you’ll blink and it’s here.”

• Blinkit positions itself as the go-to platform for instant grocery needs, solving
pain points like long store queues or delayed deliveries.

• The ad reinforces the brand’s USP by highlighting speed and ease, building
brand recall through humor and relatable storytelling.

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