Introduction

Overview:

• Blinkit, formerly Grofers, What is Q-Commerce? Key Technologies:

rebranded to highlight its • Microservices Architecture:
commitment to speed and Modular design enabling agility,
efficiency in hyperlocal delivery. resilience, and scalability.
• It leverages advanced IT • Real-Time Data Management:
solutions to redefine customer Systems that track inventory,
orders, and delivery statuses
expectations in e-commerce. across the network
• The 10-15 minutes delivery instantaneously.
promise showcases technology- • AI-Driven Delivery Systems:
driven operational excellence. Market Growth and Value in Algorithms for route optimization,
• This presentation explores Quick Commerce: demand forecasting, and
personalized user experiences.
Blinkit’s tech framework
enabling its success.
Objective:
• Understand how Blinkit’s
technology stack enables speed,
scalability, and efficiency in its
operations.
• Examine how contemporary IT
solutions contribute to the
company's success in the
competitive e-commerce sector.
• Discuss recommendations and
future directions to further
 Problem
Description
Key Challenges:
• Speed vs.
Scalability
• Inventory
Management
• Cost Control
Impact on Business:

Delays Stockouts Market

Cost Overruns Position

MIS Concepts &

Solutions

• Microservices
Architecture Operational Challenges
• Real-Time Systems
• Geospatial Systems
 Real-Time Inventory Management: The Backbone of
Blinkit's Speed

Benefits
Importance of Real-Time Data
Reduces inventory errors, ensuring better
• Ensures accurate stock levels, reducing order
accuracy.
cancellations and stockouts.
• Synchronizes inventory and order Minimizes stockouts, leading to higher customer
management systems seamlessly. satisfaction.
• Enables Blinkit to maintain its 10–15 minute
delivery promise. Builds trust and reliability with seamless
inventory management.

Impact on
Blinkit’s
Operations

Enhances
operational
Supports rapid Ensures Blinkit’s Redis: For fast Kafka/
efficiency by
scalability of
operations across
competitive edge in
the quick
data access & RabbitMQ: Real-
streamlining stock
management.
new locations. commerce sector. sync. time data flow.
 Blinkit’s Tech-Powered Solutions in Action

Challenge 1: Managing High Volumes & Delivery Speed

Microservices Architecture
• How it Works: Breaks operations into modular services like Order
Management, Inventory, and Delivery Logistics.
• Impact: Ensures high system uptime during peak traffic; can handle up
to 2000 orders/second.

Challenge 2: Dynamic Pricing for Demand

Surges
AI-Powered Pricing Models
• How It Works: Predicts high-demand zones and adjusts pricing
dynamically.
• Impact: Balances profitability while improving customer retention by
15%.
Challenge 3: Improving Personalization
Customer Relationship Management (CRM)
• CRM systems analyze purchase patterns to deliver personalized
promotions and tailored product recommendations.
• Tools used: Collaborative filtering algorithms suggest relevant products
based on user behavior.
• Impact: Boosted customer engagement and average order value.
 Challenge 4: Ensuring Timely Deliveries
Geospatial Optimization
• Tools: Google Maps API, Improved SLA Monitoring: Automated systems ensure adherence to
delivery promises, with alerts sent for potential delays.
• What It Does: Optimizes delivery routes based on real-time traffic and distance
• Impact: Cuts average delivery times to 11.5 minutes.

Challenge 5: Avoiding Stockouts and

Delivery Delays
Real-Time Inventory Management
• Technologies Used - Redis: Executes millions of real-time
data queries daily, Kafka: Ensures warehouse stock levels
sync with app data instantly.
• Impact: Reduced order cancellations by 30% with real-time
stock availability.

Challenge 6: Scalability in Tier-2 and Tier-3

Cities
Cloud-Based Infrastructure
• Blinkit leverages AWS and Azure for scalability, enabling them to deploy systems
in new regions
ERP Integration
• Ensures seamless coordination between procurement, inventory, and delivery
 Evaluation: Balancing Speed and Sustainability

Pros Cons

Speed: Real-time data enables fast decision- High Costs: Maintaining real-time systems is
making. expensive.

Scalability: Cloud-based microservices allow Complexity: Managing multiple microservices

seamless expansion. and real-time data requires expertise.

Longer Development Cycles: As the application

Customer-Centric: AI pricing and
grows in size, adding new features or making
personalization enhance user satisfaction.
changes becomes slower and more complex.
Recommendations: Driving Innovation and
Sustainability

Strengthen Cybersecurity: AI Chatbots for Customer AI & IoT Integration:

Support: Leverage IoT sensors for real-time inventory
Automate query resolution for faster updates, Use AI to monitor perishable
Secure transactions through
responses. warehouse conditions.
blockchain.
Example: Enhance customer Example: Improve delivery accuracy with
Update security protocols at intervals
satisfaction while reducing operational smart tracking systems.
to clean vulnerabilities.
costs.
Challenges and
Solutions
 Future Directions &
FutureConclusion • Blinkit’s success is built on cutting-edge
Enhancement technology: Microservices, AI, and
s Real-Time Analytics.

• Future innovations in AI, IoT, and

AI & Machine
Learning
sustainability will ensure Blinkit’s
• Advanced demand leadership in quick commerce.
forecasting for faster
deliveries.
• Optimized pricing • With these advancements, Blinkit can
strategies for
profitability. set new benchmarks in efficiency,
customer satisfaction, and
IoT Integration environmental responsibility.
• Smart sensors for real-
time inventory tracking.
• Traffic-monitoring IoT
devices for delivery
optimization.

Conclusion
s
Sustainability
Initiatives
• Carbon-neutral
deliveries with electric
vehicles.
• Reusable and eco-
friendly packaging
 Group Number 4

Haidar Hasan 24PGP104

Debajit Das 24PGP080

Jennifer Akhtar 24PGP126

Krishna Shenmare 24PGP146

Vaibhav Raj 24PGP332

S Nikhil Balaji 24PGP219

Venkateshwaran 24PGP330

Blinkit: Leveraging IT for Optimizing

Hyperlocal Delivery