P2D1

Analytics Maturity & Capabilities

P2D1-T1
The Five Stages of Analytics Maturity
 AI/Analytics Transformation

Leaders looking to drive AI/analytics are asking questions like:

• How good is our organization at AI/analytics today?
• Are we as good as we think we are?
• How do we improve without knowing where we start?
 AI/Analytics Transformation

Is about driving our organizations AI/Analytics journey by managing it from

a bird’s eye view
For this we will use two models:
• The Analytics Maturity model, and
• The DELTA Plus model
 The Five Stages of Analytics Maturity

Competing on Analytics
Davenport and Harris
2007, 2017
 The Five Stages of Analytics Maturity

Stage 1: Rely on gut feeling to make decisions. Leaders unaware of AI/Analytics.

Stage 2: AI/Analytics exists within silos. No formal collaboration across the organization.

Stage 3: Management sees the value of AI/Analytics and intend to improve them. Some progress achieved.

Stage 4: Good at multiple aspects of AI/Analytics. Highly data-oriented.

Stage 5: AI/Analytics is fully integrated in the ordinary business and is a competitive weapon.
Poll P2D1-P1
Does your organization have a model for supporting AI/analytics transformation?
• Yes and it is successfully in use
• Yes, but it’s only in its early stages
• Sort of, we can see the outlines but we’re struggling
• No but we need one
• Don’t know
• Other
P2D1-T2
The DELTA Plus Analytics Capabilities
 Analytics Capabilities
The DELTA Plus Model

D DATA BREADTH, INTEGRATION, QUALITY

E ENTERPRISE APPROACH TO MANAGING ANALYTICS

L LEADERSHIP PASSION AND COMMITMENT

T TARGETS FIRST DEEP THEN BROAD

Adapted from Analytics at Work,
Davenport, Morrison and Harris, 2010 A ANALYSTS PROFESSIONALS AND USERS

T TECHNOLOGY APPROACH, ORIENTATION, VELOCITY

”Plus”
A ANALYTICS TECHNIQUES SOPHISTICATION, DIVERSITY

Adapted from Competing on Analytics,

Davenport and Harris, 2017
Analytics Capabilities

ANALYTICS
TECHNOLOGY
TECHNIQUES
• Cloud • Reporting
• Open Source • Statistics
• Architecture • Predictive analytics
• Self-service • Optimization
analytics
• Machine learning
• Hardware
• Artificial
acceleration
Intelligence
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Identifying key data domains and Integrated, accurate, common data Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
descriptive analytics analytics tools. NoSQL data. data analysis. as strategic asset..

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
Enterprise No enterprise perspective on data or Islands of data,technology and
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics. Poorly integrated systems. expertise deliver local value.
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Leadership Little awareness of or interest in Local leaders emerge, but have
importance of analytical plans and building analytical and showing passion for analytical
analytics. little connection.
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Targets No targeting of opportunities. typically not of strategic Analytical efforts coalescing behind business domains with explicit and Analytics integral to the company’s
importance. a small set of important targets. ambitious outcomes. distinctive capability and strategy.

Analysts recognized as key talent World-class professional analysts;

Analysts Few skills, and those are attached to Disconnected pockets of analysts;
and focused on important business
Highly capable analysts explicitly
cultivation of analytical users across
specific functions. unmanaged mix of skills.. recruited, deployed and engaged.
areas. the enterprise

Sophisticated, enterprise-wide big

Desktop technology, standard office Individual analytical initiatives, Enterprise analytical plan, tool and data and analytics architecture,
Technology packages, poorly integrated statistical packages, descriptive platforms; predictive analytical Enterprise analytic plan and cognitive technologies, prescriptive
transactional systems analytics, database querying, packages processes, cloud-based big data. and
spreadsheets. autonomous analytics

Advanced predictive methods

Analytical Simple visual analytics, measures of Correlation and linear regression, Simple predictive analytics, logistic deployed to discover insights; Neural nets and deep learning,
central tendency, segmentation, database querying, regression, classification and Advanced optimization, automated machine learning,
exploration,trending. use of ranges, confidence clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
Techniques intervals. analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Identifying key data domains and Integrated, accurate, common data Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
descriptive analytics analytics tools. NoSQL data. data analysis. as strategic asset..

No enterprise perspective on data or Islands of data,technology and Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
Enterprise analytics. Poorly integrated systems. expertise deliver local value. analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Little awareness of or interest in Local leaders emerge, but have Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Leadership analytics. little connection. importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytical efforts coalescing behind Analytics centered on a few key Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets.
business domains with explicit and
distinctive capability and strategy.
importance. ambitious outcomes.

Few skills, and those are attached to Disconnected pockets of analysts; Analysts recognized as key talent Highly capable analysts explicitly World-class professional analysts;
Analysts specific functions. unmanaged mix of skills.. and focused on important business recruited, deployed and engaged. cultivation of analytical users across
areas. the enterprise

Sophisticated, enterprise-wide big

Desktop technology, standard office Individual analytical initiatives, Enterprise analytical plan, tool and data and analytics architecture,
statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated
transactional systems analytics, database querying,
platforms; predictive analytical
packages processes, cloud-based big data.
cognitive technologies, prescriptive
and
spreadsheets. autonomous analytics

Advanced predictive methods

Simple visual analytics, measures of Correlation and linear regression, Simple predictive analytics, logistic deployed to discover insights; Neural nets and deep learning,
Analytical central tendency, segmentation, database querying, regression, classification and Advanced optimization, automated machine learning,
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image
analytics.
ensemble models.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
organization; difficult to do substantial Identifying key data domains and Relentless search for new data and
functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
management; BI and basic lakes; expansion into unstructured
mainly an IT matter; little unique
data: use of unstructured NoSQL oversees information; data managed
orientation; basic reporting tools and
analytics tools. NoSQL data. data analysis. as strategic asset..
descriptive analytics

Islands of data,technology and Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or
Enterprise analytics. Poorly integrated systems. expertise deliver local value. analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Local leaders emerge, but have Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in
Leadership analytics. little connection. importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
importance. a small set of important targets.
business domains with explicit and
ambitious outcomes. distinctive capability and strategy.

Disconnected pockets of analysts; Analysts recognized as key talent Highly capable analysts explicitly World-class professional analysts;
Few skills, and those are attached to
Analysts specific functions. unmanaged mix of skills.. and focused on important business
areas.
recruited, deployed and engaged. cultivation of analytical users across
the enterprise

Sophisticated, enterprise-wide big

Individual analytical initiatives, Enterprise analytical plan, tool and data and analytics architecture,
Desktop technology, standard office statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated analytics, database querying, platforms; predictive analytical
packages processes, cloud-based big data. cognitive technologies, prescriptive
and
transactional systems spreadsheets.
autonomous analytics

Advanced predictive methods

Correlation and linear regression, Simple predictive analytics, logistic deployed to discover insights; Neural nets and deep learning,
Analytical Simple visual analytics, measures of segmentation, database querying,
use of ranges, confidence regression, classification and Advanced optimization, automated machine learning,
central tendency, clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
Techniques exploration,trending. intervals. analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
Identifying key data domains and Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured mainly an IT matter; little unique oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
NoSQL data. as strategic asset..
descriptive analytics analytics tools. data analysis.

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or Islands of data,technology and
Enterprise analytics. Poorly integrated systems. expertise deliver local value.
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in Local leaders emerge, but have
Leadership analytics. little connection.
importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets. business domains with explicit and distinctive capability and strategy.
importance. ambitious outcomes.

Analysts recognized as key talent Highly capable analysts explicitly World-class professional analysts;
Few skills, and those are attached to Disconnected pockets of analysts;
Analysts specific functions. unmanaged mix of skills..
and focused on important business
recruited, deployed and engaged.
cultivation of analytical users across
areas. the enterprise

Sophisticated, enterprise-wide big

Individual analytical initiatives,
Desktop technology, standard office Enterprise analytical plan, tool and data and analytics architecture,
statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated
analytics, database querying,
platforms; predictive analytical
packages processes, cloud-based big data.
cognitive technologies, prescriptive
and
transactional systems
spreadsheets. autonomous analytics

Advanced predictive methods

Correlation and linear regression,
Analytical Simple visual analytics, measures of
segmentation, database querying,
Simple predictive analytics, logistic
regression, classification and
deployed to discover insights;
Advanced optimization,
Neural nets and deep learning,
automated machine learning,
central tendency,
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
Identifying key data domains and in central warehouse; data still Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
data: use of unstructured NoSQL oversees information; data managed
orientation; basic reporting tools and management; BI and basic
NoSQL data. as strategic asset..
descriptive analytics analytics tools. data analysis.

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or Islands of data,technology and
Enterprise analytics. Poorly integrated systems. expertise deliver local value.
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in Local leaders emerge, but have
Leadership analytics. little connection.
importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets.
business domains with explicit and
ambitious outcomes. distinctive capability and strategy.
importance.

Analysts recognized as key talent Highly capable analysts explicitly World-class professional analysts;
Few skills, and those are attached to Disconnected pockets of analysts;
Analysts specific functions. unmanaged mix of skills..
and focused on important business recruited, deployed and engaged. cultivation of analytical users across
the enterprise
areas.

Sophisticated, enterprise-wide big

Individual analytical initiatives, data and analytics architecture,
Desktop technology, standard office Enterprise analytical plan, tool and Enterprise analytic plan and
statistical packages, descriptive
Technology packages, poorly integrated
analytics, database querying,
platforms; predictive analytical processes, cloud-based big data. cognitive technologies, prescriptive
and
transactional systems packages
spreadsheets. autonomous analytics

Advanced predictive methods

Correlation and linear regression, deployed to discover insights; Neural nets and deep learning,
Analytical Simple visual analytics, measures of
segmentation, database querying,
Simple predictive analytics, logistic
Advanced optimization, automated machine learning,
central tendency, regression, classification and
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
Identifying key data domains and Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
NoSQL data. as strategic asset..
descriptive analytics analytics tools. data analysis.

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or Islands of data,technology and
Enterprise analytics. Poorly integrated systems. expertise deliver local value.
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in Local leaders emerge, but have
Leadership analytics. little connection.
importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets.
business domains with explicit and
distinctive capability and strategy.
importance. ambitious outcomes.

Analysts recognized as key talent World-class professional analysts;

Few skills, and those are attached to Disconnected pockets of analysts; Highly capable analysts explicitly
Analysts specific functions. unmanaged mix of skills..
and focused on important business
recruited, deployed and engaged.
cultivation of analytical users across
areas. the enterprise

Sophisticated, enterprise-wide big

Individual analytical initiatives,
Desktop technology, standard office Enterprise analytical plan, tool and data and analytics architecture,
statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated
analytics, database querying,
platforms; predictive analytical
processes, cloud-based big data.
cognitive technologies, prescriptive
and
transactional systems packages
spreadsheets.
autonomous analytics

Advanced predictive methods

Correlation and linear regression,
Analytical Simple visual analytics, measures of
segmentation, database querying,
Simple predictive analytics, logistic deployed to discover insights;
Advanced optimization,
Neural nets and deep learning,
automated machine learning,
central tendency, regression, classification and
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
Identifying key data domains and Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
NoSQL data. as strategic asset..
descriptive analytics analytics tools. data analysis.

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or Islands of data,technology and
Enterprise analytics. Poorly integrated systems. expertise deliver local value.
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in Local leaders emerge, but have
Leadership analytics. little connection.
importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets.
business domains with explicit and
distinctive capability and strategy.
importance. ambitious outcomes.

Analysts recognized as key talent World-class professional analysts;

Few skills, and those are attached to Disconnected pockets of analysts; Highly capable analysts explicitly
Analysts specific functions. unmanaged mix of skills..
and focused on important business
recruited, deployed and engaged.
cultivation of analytical users across
areas. the enterprise

Sophisticated, enterprise-wide big

Individual analytical initiatives,
Desktop technology, standard office Enterprise analytical plan, tool and data and analytics architecture,
statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated
analytics, database querying,
platforms; predictive analytical
processes, cloud-based big data.
cognitive technologies, prescriptive
transactional systems packages and
spreadsheets.
autonomous analytics

Advanced predictive methods

Correlation and linear regression,
Analytical Simple visual analytics, measures of
segmentation, database querying,
Simple predictive analytics, logistic deployed to discover insights;
Advanced optimization,
Neural nets and deep learning,
central tendency, regression, classification and automated machine learning,
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
analytics.
 Stage 1: Stage 2: Stage 3: Stage 4: Stage 5:
Analytical Beginner Localized Analytics Analytical Aspirations Analytical Companies Analytical Competitors

Inconsistent, poor quality and Much data useable, but in Integrated, accurate, common data
Identifying key data domains and Relentless search for new data and
organization; difficult to do substantial functional or process silos; senior in central warehouse; data still
creating data warehouses or data metrics; organization separate from IT
Data analysis; no groups with strong data executives don’t discuss data
lakes; expansion into unstructured
mainly an IT matter; little unique
oversees information; data managed
orientation; basic reporting tools and management; BI and basic data: use of unstructured NoSQL
NoSQL data. as strategic asset..
descriptive analytics analytics tools. data analysis.

Process or business unit focus for Key data, technology and analysts Key analytical resources focused on
No enterprise perspective on data or Islands of data,technology and
Enterprise analytics. Poorly integrated systems. expertise deliver local value.
analytics.Infrastructure for are managed from an Enterprise enterprise priorities and
analytics beginning to coalesce.. perspective. differentiation

Senior leaders recognizing Senior leaders developing analytical Strong leaders behaving analytically
Little awareness of or interest in Local leaders emerge, but have
Leadership analytics. little connection.
importance of analytical plans and building analytical and showing passion for analytical
capabilities. capabilities competition.

Multiple disconnected targets, Analytics centered on a few key

Analytical efforts coalescing behind Analytics integral to the company’s
Targets No targeting of opportunities. typically not of strategic
a small set of important targets.
business domains with explicit and
distinctive capability and strategy.
importance. ambitious outcomes.

Analysts recognized as key talent World-class professional analysts;

Few skills, and those are attached to Disconnected pockets of analysts; Highly capable analysts explicitly
Analysts specific functions. unmanaged mix of skills..
and focused on important business
recruited, deployed and engaged.
cultivation of analytical users across
areas. the enterprise

Sophisticated, enterprise-wide big

Individual analytical initiatives,
Desktop technology, standard office Enterprise analytical plan, tool and data and analytics architecture,
statistical packages, descriptive Enterprise analytic plan and
Technology packages, poorly integrated
analytics, database querying,
platforms; predictive analytical
processes, cloud-based big data.
cognitive technologies, prescriptive
transactional systems packages and
spreadsheets.
autonomous analytics

Advanced predictive methods

Correlation and linear regression,
Analytical Simple visual analytics, measures of
central tendency,
segmentation, database querying,
Simple predictive analytics, logistic
regression, classification and
deployed to discover insights;
Advanced optimization,
Neural nets and deep learning,
automated machine learning,
use of ranges, confidence
Techniques exploration,trending.
intervals.
clustering; dynamic forecasts. sentiment analytics, text and image ensemble models.
analytics.
Quiz P2C1-Q1
What does the DELTA acronym stand for in the DELTA Plus model?
• Data, Exploration, Learning, Transformation, Automation
• Data, Enterprise, Leaders, Targets, Analysts
• Descriptive, Engineering, Literacy, Technology, Analytics
P2D1-H
Hands-on:
Your Organization’s Analytics Maturity Stage
At what stage 1-5 would you say your organization is?
(rough estimate based on this first look at Analytics Maturity and DELTA Plus)
 P2D1-H Hands-on

• Work and discuss in groups (breakout rooms)

• At what stage 1-5 would you say your organization is? (rough estimate )

• Prepare to present (briefly) your assessment in the main room

The canvas i s currently in beta version and i s not offi c ially sanctioned by SAS.
 Summary: Analytics Maturity & Capabilities

• Successful AI/Analytics transformation requires a bird’s eye view to locate a

starting point
• The Analytics Maturity model and the DELTA Plus model are simple yet
effective tools for defining an initial state
• They provide a frame of reference and help structure discussions
Q&A