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Performance Marketing - SM JD

Travelwings.com is seeking a Senior Manager - Performance Marketing to lead digital growth initiatives focused on Google Ads and Facebook Ads. The role involves managing a team, optimizing campaigns for customer acquisition and retention, and collaborating with various departments. Candidates should have over 7 years of experience in performance marketing, strong analytical skills, and a proven track record of managing paid media budgets.

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naveen.balaji
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12 views2 pages

Performance Marketing - SM JD

Travelwings.com is seeking a Senior Manager - Performance Marketing to lead digital growth initiatives focused on Google Ads and Facebook Ads. The role involves managing a team, optimizing campaigns for customer acquisition and retention, and collaborating with various departments. Candidates should have over 7 years of experience in performance marketing, strong analytical skills, and a proven track record of managing paid media budgets.

Uploaded by

naveen.balaji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Job Title: Senior Manager - Performance Marketing​

Department: Marketing​
Reports to: Digital Head​
Location: Gurgaon, India

Job Overview:

Travelwings.com is looking for a dynamic and results-driven Senior Manager - Performance


Marketing to lead our digital growth initiatives. The role will focus on Google Ads and
Facebook Ads, optimizing performance marketing campaigns to drive customer acquisition,
engagement, and retention. The candidate will also manage a team of performance marketers
and collaborate with cross-functional departments to maximize campaign effectiveness.

Key Responsibilities:

●​ Develop, execute, and optimize performance marketing strategies across Google


Ads, Facebook Ads, and other paid channels.
●​ Manage and scale paid media budgets effectively to ensure high ROI and customer
acquisition cost (CAC) efficiency.
●​ Lead and mentor a team of performance marketing specialists, ensuring campaign
execution aligns with business goals.
●​ Continuously analyze and optimize campaign performance metrics, including CTR,
CPC, CPA, ROAS, and LTV.
●​ Work closely with the creative team to develop high-performing ad copies, visuals, and
landing pages.
●​ Implement A/B testing strategies to improve conversion rates and ad performance.
●​ Collaborate with data analysts to generate insights from campaign performance and
leverage data-driven decision-making.
●​ Stay updated with industry trends, algorithm updates, and best practices to maintain
a competitive edge.
●​ Manage relationships with advertising partners, agencies, and platforms to explore new
opportunities and technologies.

Key Requirements:

●​ 7+ years of experience in performance marketing, with a focus on Google Ads and


Facebook Ads.
●​ Proven track record of managing large-scale paid media budgets and delivering strong
business results.
●​ Hands-on experience in campaign setup, optimization, and audience segmentation.
●​ Strong analytical skills with proficiency in tools like Google Analytics, Google Tag
Manager, Facebook Business Manager, and data visualization platforms.
●​ Ability to manage a team, delegate tasks effectively, and foster a high-performance
culture.
●​ Strong understanding of funnel marketing, retargeting strategies, and digital
attribution models.
●​ Excellent communication and stakeholder management skills.
●​ Prior experience in the travel or e-commerce industry is a plus.

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