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Assignement 2 - Assignment 2

The report recommends that ANZ transition to an online banking model based on PEST, SWOT, and Porter's Five Forces analyses, which indicate a significant customer shift towards digital banking. Data shows that 80% of customers use online banking, with only 8% relying solely on physical branches, and online transactions increasing by 15.4%. To remain competitive against emerging digital banks, reducing physical branch presence is advised.

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11 views6 pages

Assignement 2 - Assignment 2

The report recommends that ANZ transition to an online banking model based on PEST, SWOT, and Porter's Five Forces analyses, which indicate a significant customer shift towards digital banking. Data shows that 80% of customers use online banking, with only 8% relying solely on physical branches, and online transactions increasing by 15.4%. To remain competitive against emerging digital banks, reducing physical branch presence is advised.

Uploaded by

gems0906
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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00:02 20/2/25 Assignement 2 - Assignment 2

INF10024 – BUSINESS DIGITALISATION

ASSIGNMENT 2 –
INDIVIDUAL REPORT

Belinda Howell
Student Number: 104243919

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00:02 20/2/25 Assignement 2 - Assignment 2

PEST Analysis

After conducting a PEST analysis and collecting relevant data it is recommended that ANZ move it’s

banking services to an online business model.

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00:02 20/2/25 Assignement 2 - Assignment 2

SWOT Analysis

Based on the above SWOT analysis and data collected it is recommended that ANZ consider moving

majority of its operation to an online business model.

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00:02 20/2/25 Assignement 2 - Assignment 2

PORTERS FIVE FORCES

After conducting the Porter’s 5 forces analysis and collating research and data is it recommended that ANZ

should reduce their branch presence.

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00:02 20/2/25 Assignement 2 - Assignment 2

Recommenda9ons

Overall, it is recommended that ANZ move its operating to an online business model. The

PEST analysis shows that 80% of customers use online banking to check their balance,

transfer money and pay bills with 71% of mobile users using their digital wallets weekly. The

above SWOT analysis also states that only 8% of customers solely rely on physical bank

branches and that online transactions have increased by 15.4% supporting the

recommendation that ANZ move to an online banking model. The Porter ’s 5 forces analysis

suggests that in order to keep up with technology movements and to keep in competition with

new emerging digital banks it is best for ANZ to reduce its presence in physical branches

which supports the recommendation above.

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00:02 20/2/25 Assignement 2 - Assignment 2

References

ANZ, (2022), ANZ Annual Report 2022. <


https://www.anz.com/content/dam/anzcom/shareholder/2022-anz-annual-report.pdf>

Australian Banking Association. (2019). Banking Customers continue shift to digital,


<https://www.ausbanking.org.au/banking-customers-continue-shift-to-digital/>

Bollen, B., Skully, M., Tripe, D., & Wei., X. (2014), The Global Financial Crisis and its
Impact on Australian Bank Risk, UNE Business School Occasional Paper
<https://www.une.edu.au/__data/assets/pdf_file/0004/76450/unebsop14-2.pdf>

Elizabeth, M. P., Peltier, J. W., & Barger, V. A. (2018). Mobile banking and AI-enabled
mobile banking: The differential effects of technological and non-technological factors on
digital natives’ perceptions and behavior. Journal of Research in Interactive
Marketing, 12(3), 328-346. <https://doi.org/10.1108/JRIM-07-2018-0087>

Giesecke, J.A., Dixon, P.B., Rimmer, M.T., (2017). The Economy-wide Impacts of a Rise in
the Capital Adequacy Ratios of Australian Banks, The Economic record, 2017, Vol.93, (S1),
p16-37, <https://onlinelibrary.wiley.com/doi/epdf/10.1111/1475-4932.12341>

Treisman, J., (2023), National and Regional Commercial Banks in Australia, IBIS World, <
https://my.ibisworld.com/au/en/industry/k6221a/major-companies>

Moradi-Motlagh, A., Babacan, A., (2015). The impact of the global financial crisis on the
efficiency of Australian Banks, Economic Modelling, 2015, Vol.46, p.397-406,
<https://www.sciencedirect.com/science/article/pii/S0264999315000152>

Qureshi, T. M., Zafar, M. K., & Khan, M. B. (2008). Customer acceptance of online banking
in developing economies. Journal of Internet Banking and Commerce, 13(1), 1-9.
<https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=3711b180c805e7008704
fd863a4c6823d61d0d0f>

Ris, K. (2021). 5g and next-gen consumer banking services. Taylor & Francis Group.

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