KENYA

BUSINESS SUPPORT
ORGANISATION
DIRECTORY
 PREFACE
INTRODUCTION
The International Trade Centre (ITC) is implementing the SheTrades Commonwealth project from April
2018 to March 2021. The project aims to increase economic growth and job creation in Commonwealth
countries through the increased participation of women-owned businesses (WOBs), positioning the
Commonwealth at the forefront of creating trade and investment opportunities for women.
Since April 2018, the project has worked to develop the capacity of export-oriented women
entrepreneurs and women-owned businesses (WOBs) in Kenya in the agribusiness (cocoa & shea),
information technology and business process outsourcing (IT&BPO), textiles & apparel (T&A) and
tourism sectors, in close cooperation and partnership with Business Support Organisations (BSOs)
and private sector actors as well as other sector-relevant stakeholders. The project has supported
over 800 WOBs in Kenya through a combination of online and offline training, mentoring programme
and business-generation activities. As part of its project plan, STC has drafted a Kenyan-focused
directory of BSOs and their relevant services targeted to SMEs, in particular WOBs. This directory will
be hosted by the Kenya Export Promotion and Branding Agency (KEPROBA) as the anchor BSO for
Kenya for continual updates and dissemination.

About SheTrades
The SheTrades initiative aims to connect three million women to market by 2021 and rallies
stakeholders around the world to work together on seven actions to address trade barriers and create
greater opportunities for women entrepreneurs. It is supported by a web and mobile digital platform.
For more information, please visit shetrades.com.

About ITC
The International Trade Centre is the joint agency of the World Trade Organization and the United
Nations. ITC assists small and medium-sized enterprises in developing and transition economies to
become more competitive in global markets, thereby contributing to sustainable economic
development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable
Development Goals.

About KEPROBA
The Kenya Export Promotion and Branding Agency is a State Corporation established under the State
Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019 after the merger of the
Export Promotion Council and Brand Kenya Board. The agency’s mandate is to implement export
promotion and nation branding initiatives and policies to promote Kenya’s export of goods and services.
KEPROBA co-ordinates Kenya’s participation in trade promotion activities including trade fairs and
buyer-seller meets. The agency provides export assistance through knowledge-based support and
information dissemination to exporters as well as producers of export products in Kenya.

The focus of KEPROBA is to promote and facilitate the development and diversification of Kenya’s
export products and markets while delivering on our National brand promise.

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Tagline
Inspiring Global Trade

Vision
Transform Kenya into a Top Global Brand

Mission
Brand Kenya, Export Kenyan, Build Kenya

Contact Details

Name: Rebecca Mpaayei

Email: RMpaayei@brand.ke

1st & 16th Floors, Anniversary Towers, University Way

P. O. Box 40247 – 00100 GPO
Nairobi Kenya.
Tel. + 254 20 222 85 34-8
Cellphone: +254722 205 875 | +254734 228 534
Fax: + 254 20 222 85 39/ 221 80 13

4th floor, NHIF Building, Upper hill

P.O. Box 40500 - 00100 Nairobi, Kenya
Tel: +254 (20) 271 523 6/7
Email: exports@brand.ke
Website: www.brand.ke

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 CONTENTS
PREFACE .................................................................................................................................................... 2
CONTENTS.................................................................................................................................................. 4
Cross-Cutting Sector Sectors.................................................................................................................... 6
Kenya Export Promotion and Branding Agency ................................................................................... 7
1Million Start-ups Kenya ........................................................................................................................ 9
East Africa Business Council .............................................................................................................. 11
Organization of Women in International Trade ................................................................................... 14
The Kenya Private Sector Alliance ...................................................................................................... 16
African Women’s Entrepreneurship Program (AWEP) ....................................................................... 18
Joyful Women Organization ................................................................................................................. 20
Kenya Association of Manufacturers .................................................................................................. 21
Small Medium Enterprises Founders Association ............................................................................. 23
Association of Start-ups and SMEs Enablers of Kenya ..................................................................... 25
Micro & Small Enterprises Federation ................................................................................................. 27
Kayana Kenya ....................................................................................................................................... 28
Her Hustle Limited ................................................................................................................................ 29
Women in Business Kenya .................................................................................................................. 31
Mums in Business Forum..................................................................................................................... 33
The Kenya Alliance of Resident Associations .................................................................................... 35
Other Sectors ............................................................................................................................................ 36
Hairdressers, Beauty and Barbers’ Association Professionals......................................................... 37
The Kenya National Fire Brigades Association .................................................................................. 38
Marketing Society of Kenya ................................................................................................................. 39
Association of Kenya Business Events .............................................................................................. 41
Women in Real Estate........................................................................................................................... 42
Kenya Security Industry Association .................................................................................................. 44
Women in Security Kenya .................................................................................................................... 45
Event Organisers Association of Kenya ............................................................................................. 46
Management Consultants Association of Kenya ................................................................................ 48
Association of Kenya Professional Insurance Agents ....................................................................... 50
Health Sector ............................................................................................................................................ 52
The Kenya Ear Nose and Throat Society ............................................................................................. 53
Kenya Association of Clinical Pathologists ........................................................................................ 54
Kenya Association of Women Surgeons ............................................................................................. 55
Kenya Orthopaedic Association .......................................................................................................... 56
Pharmaceutical Society of Kenya ........................................................................................................ 57

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Tourism and Hospitality ........................................................................................................................... 58
Pubs, Entertainment and Restaurants Association of Kenya ............................................................ 59
Kenya Association of Women in Tourism .......................................................................................... 61
Kenya Association of Tour Operators ................................................................................................. 63
Federation of Community Based Tourist Organizations .................................................................... 65
IT & BPO .................................................................................................................................................... 68
Online Professional Workers’ Association of Kenya ......................................................................... 69
Handicrafts................................................................................................................................................ 70
Ubunifu Association ............................................................................................................................. 71
Agribusiness............................................................................................................................................. 73
Fresh Produce Exporters Association of Kenya ................................................................................ 74
The Society of Crop Agribusiness Advisors of Kenya ....................................................................... 76
The Avocado Society of Kenya ........................................................................................................... 78
Africa Agribusiness Academy ............................................................................................................. 80

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Cross-Cutting Sector
Sectors

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Kenya Export Promotion and Branding Agency
The agency’s mandate is to implement export promotion
and nation branding initiatives and policies to promote
Kenya’s export of goods and services

ORGANIZATION PROFILE

Background and mission: Kenya Export Promotion and Branding Agency is a State Corporation
established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019
after the merger of the Export Promotion Council and Brand Kenya Board. The agency’s mandate is to
implement export promotion and nation branding initiatives and policies to promote Kenya’s export of
goods and services. KEPROBA co-ordinates Kenya’s participation in trade promotion activities including
trade fairs and buyer-seller meets. The agency provides export assistance through knowledge-based
support and information dissemination to exporters as well as producers of export products in Kenya.Our
focus is to promote and facilitate the development and diversification of Kenya’s export products and
markets while delivering on our National brand promise.
Special focus on women: KEPROBA services are available to all enterprises including women owned
enterprises
Sectors Covered • All Sectors

Services for SMEs • Capacity Building - Training of new and potential exporters
on exporting to enable them better take advantage of
available opportunities
• Product development and adaptation – KEPROBA takes
enterprises through an instructive coaching programme to
ensure the products conform to required standards such as
quality, packaging, labelling, branding etc
• Trade Fair Preparation – Enterprises attending fairs are
taken through a preparatory seminar on their participation at
the fair
• Export Readiness Assessment - KEPROBA carry out the
assessment to ascertain the level of readiness of enterprises
to export; this entails an identification of areas that the
enterprises need to strengthen to improve its export capability
• Trade advisory Services – The agency offers free
counselling services for new and existing exporters on export
procedures and new market trends

Training Provided • Introduction to exporting (targeting potential and new

exporters
• Enterprise export capacity development (targeting

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COVID-19 Support for Businesses

1. Trade advisory and business counselling

2. Capacity building

3. Trade Missions and Exhibitions Participation

4. Information dissemination

Contact Details
Rebecca Mpaayei
RMpaayei@brand.ke
1st & 16th Floors, Anniversary Towers, University Way
P. O. Box 40247 – 00100 GPO
Nairobi Kenya.
Tel. + 254 20 222 85 34-8
Cellphone: +254722 205 875 | +254734 228 534
Fax: + 254 20 222 85 39/ 221 80 13

4th floor, NHIF Building, Upper hill

P.O. Box 40500 - 00100 Nairobi, Kenya
Tel: +254 (20) 271 523 6/7
Email: exports@brand.ke
Website: www.brand.ke

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1Million Start-ups Kenya
An association that provides coaching on entrepreneurial leadership,
technology and finance in addition to running an accelerator program for
entrepreneurs looking to attract capital for their businesses

ORGANIZATION PROFILE

Background and mission. 1Million Start-ups Kenya is the local chapter of a global entrepreneurship
community that supports entrepreneurs tackling at least one of the 17 UN SDGs as a business action.
This community is based in Vienna, Austria and has chapters across 65 countries.

Special focus on women. The Association’s local chapter runs a hub for women only called Women
Biz360 that empowers women on entrepreneurial leadership, technology through their think tank that helps
women to leverage on technology for their businesses by matching them with technology students to co-
create solutions for any business challenges they face through design thinking, finance and wealth
creation. Since Covid-19, the association has increasingly been more supportive by providing more
coaching programs and for financial assistance whilst still doing fundraising activities.

Sectors Covered • Entrepreneurs across all sectors that promote sustainable

growth.

Services for SMEs • As a business support organization, 1Million start-ups

provide a community for entrepreneurs to belong to, global
exposure and capacity building.

Training Provided • The association provides coaching on entrepreneurial

leadership, technology and finance. The association also
run an accelerator program for entrepreneurs looking to
attract capital for their businesses.

COVID-19 Support for Businesses

The association has been running webinars to help women in the area of digital transformation so that
they can continue doing business online.

Following their participation in the Training of Trainers on crisis management and recovery planning
offered by the SheTrades Commonwealth project (STC), the Association will be able to train at least
25 WoBs on how to use the STC Crisis Management Toolkit and improved WoBs knowledge on crisis
management.

1Million startups provides post-Covid19 support through coaching programs.

DETAILS

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Contact Details
1 Million Start Ups
Margaret Mutheu, Head of Programmes
Telephone number: +254724821670
Website: www.1millionstartups.co.ke
Physical address: Aly’s Centre building, Westlands
Phone: +254724821670
Social media handle: 1Million Startups East Africa Chapter
(Facebook, Instagram and LinkedIn)

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East Africa Business Council
The apex advocacy body of the private sector and corporates from six East
African Countries

ORGANIZATION PROFILE

Background and mission. The East African Business Council (EABC) is the apex advocacy body of the
private sector and corporates from the 6 East African countries. It was established in 1997 to foster the
interests of the private sector in the integration process of the East African Community. Originally
comprising members from Kenya, Tanzania and Uganda, its membership was expanded to include private
sector from Burundi, and Rwanda in 2007 as well as and South Sudan in 2017.

Being the representative of private sector associations in the region, EABC was granted observer status
in organs and activities of the East African Community (EAC). EABC therefore participates in various
sectoral meetings, meetings of the Coordination Committee, Council of Ministers’ Meetings, and the
Summit of the EAC Heads of State; with a view to ensuring that the agenda of the Private Sector is well
articulated and received by the policy makers.

Further in November of 2012 new milestone was achieved, spearheaded by the EABC and other non-state
actors, with Council of Ministers approving the EAC Consultative Dialogue Framework which allows for
institutionalized engagement between the EAC Secretary General and the Private Sector, Civil Society,
parliamentary groups, religious groups and other non-state actors.

EABC’s raison d’être is to seek change in public policy in order to promote a business environment
conducive to business formation, growth and expansion. EABC therefore provides a regional platform
through which the business community can present their concerns at the EAC policy level, with the overall
aim of initiating dialogue with policy makers at all levels to allow for speedy resolution of concerns and
further reforms to increase intra-EAC trade and create a diversified, competitive, export-led, integrated and
sustainable economy in the East African Community.

Additionally, EABC works towards promoting private sector’s regional & global competitiveness in trade
and investment through addressing challenges experienced by EABC members at organizational and firm
level and through provision of tailored market intelligence.

Special focus on women.

i. Business Development Principles
ii. Market Access
iii. Simplified Trade Regime (Requirements and compliance)
iv. Compliance to Standards and SPS
v. Export Readiness
vi. Tax administration and compliance
vii. Procurement procedures and compliance to requirements and guidelines

Services Covered
1. Policy Advocacy: Opportunity to contribute to formulation of policies at a regional level on issues affecting
your sector. Our ‘Observer Status’ at the EAC that enables us to participate in all their activities and input
into the negotiations and to hold regular and interactive dialogue with the EAC Secretariat; EAC Policy
makers; Ministers and the Summit.

EABC has over 20 years’ experience in policy advocacy on behalf of the Members and the larger EAC Private
Sector. Under Policy advocacy EABC:
• Works with members to identify priority issues for policy advocacy;

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 • Works with members to formulate agreed policy positions and prepare compelling evidence based on
policy position papers;
• Participates in technical, sectoral and ministerial meetings, and other policy making organs at EAC
where we articulate Private Sector positions;
• Undertakes and commissions research to understand policy issues of interest to the Private Sector
from which we develop Private Sector Positions;
• Provides a forum where the business community can regularly discuss and drive reforms to ensure
the environment for business is conducive.
• EAC Secretary General Forum with CEOs
• East African Business Leaders’ Summit with the EAC Council of Ministers, Regional Dialogue with
Trade Facilitation Agencies
• Public-Private Dialogue on Transport & Logistics Public-Private Dialogue on Customs & Tax

2. Business Development Services and Networking: Gain exposure to local, regional, and international
markets and investors seeking partnerships and collaborations in the East African Community. Through our
various business fora (annual business fora, Public Private Dialogues, and conferences) EABC identifies
policy issues for discussion with various policy organs within the EAC. In the annual East African Business
Directory, we market East African Business both within Africa and beyond. EABC also trains and advices
members on legislative and regulatory developments within the EAC. B2B meetings give members an
opportunity to develop joint ventures, establish partnerships, gain information and access to regional and
local markets among other benefits.

3. EABC provides advisory services on trade policy and law: In addition to policy advocacy, EABC
provides members with advisory services on key policies and laws governing trade within the EAC region,
COMESA and SADC. Additionally, EABC represents the EAC business community in trade partnership
agreements between EAC-US, EAC- EU etc. Members are advised on how to engage in these trade
arrangements for maximum benefit.

4. Association: Opportunity to belong to a well-established and respected regional apex body for the Private
Sector. EABC is today acknowledged as the key regional facilitator that brings together all EA Private Sector
stakeholders and has partnered with most key organizations that share the goal of pursuing a better climate
for doing business to ensure the Private Sector is the engine of EAC integration.

5. Business to Business (B2B) Engagements: EABC gives your business a platform to engage with other
businesses either at EAC Regional Level or Internationally. We have held international conference and
meetings with American business leaders, German business leaders, Chinese business leaders etc.

6. Business to Government (B2G Engagements): EABC gives your business a platform to build consensus
and develop a Private Sector position which is then used for advocacy with policy makers. Through the EAC
Consultative Dialogue Framework (CDF), EABC has an opportunity to engage with the East African
Community Summit of Heads of State, Council of Ministers, Sectoral Councils, Technical Committees etc.

7. Studies: EABC conducts various studies on behalf of members to come up with evidence based policy
advocacy. This means we are able to provide factual information on the issues affecting the various sectors
and to build a credible case for policy change or formulation that is favourable to business thus improving the
business environment.

8. Trainings: EABC provides various trainings to Members E.g. Training on Rules of Origin, Export
management, EAC Customs Procedures, Advocacy for Associations, Sensitization on Mutual Recognition
Agreements for the various professional groups etc.

9. Trade Missions: EABC has linkages with various International organizations and business entities. We
organize trade missions to many destinations in the world including America, UK, China, Germany, Sweden,
Japan, India, Nordic Countries and African countries. All these provide members with opportunities to develop
business partnerships and strike business deals that lead to further business expansion, new linkages, joint
ventures etc.

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10. Exhibitions: Many of our events have exhibition opportunities to enable members showcase their
products and services and venture into new markets. During such events members are able identify
partners, engage their potential customers and get distributors for their products. Many companies are able
to get new customers through networking where they have access to a wide range of business leaders.
Trainings Provided
i. Training on Rules of Origin,
ii. Export management
iii. EAC Customs Procedures
iv. Advocacy for Associations,
v. Sensitization on Mutual Recognition Agreements for the various professional groups etc.

COVID-19 Support for Businesses

Webinars, information dissemination, policy advocacy to support WOBs’s resilience and recovery during
the Covid-19 crisis.

Contact Details
Miss. Miriam Mondosha| Manager- Policy, SMEs, Market Access & Gender
East African Business Council (EABC)
Ninth Floor, Mafao House | Old Moshi Road | Arusha | Tanzania
P. O. Box 2617 | Tel: +255 27 2520162 | +255 27 2520163 | Cell+255 685 885621
Email: mmondosha@eabc-online.com |Skype: Miriam Mondosha IWebsite: eabc.info
East African Business Council (EABC)
Location: Ninth Floor, Mafao House | Old Moshi Road | Arusha | Tanzania
P. O. Box 2617 | Tel: +255 27 2520162 | +255 27 2520163
Email: admin@eabc-online.com
Website: www.eabc-online.com

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Organization of Women in International Trade
A business membership organization for women and men
working in all facets of international trade.

ORGANIZATION PROFILE

Background and mission. The Organization of Women in International Trade (OWIT) is a Business
Membership Organization (BMO) for women and men working in all facets of international trade, designed
to promote the advancement of women in trade and business.

The Organization of Women in International Trade (OWIT) was established in 1989 in the United States of
America as a global organization for women in international trade and business. OWIT’s vision is
empowering women to transform communities through global trade and our mission is promoting the
advancement of women in international trade.

The Kenyan Chapter is known as OWIT-Nairobi and is among the 21 Chapters under OWIT International
who operate independently. OWIT Nairobi was established in 2001 and currently has an active
membership of 120 women who are actively trading.

Special focus on women. OWIT Nairobi’s specific focus is to empower women to transform communities
through global trade. Our goal is to help members generate 60 % of revenue from exports by the year
2030. The association hopes to achieve this through capacity building, access to markets, access to
finance and mentorship.

Sectors Covered Women owned businesses in the following sectors

• Retail and Trade

• Manufacturing and Energy
• Services
• ICT
• Agriculture
Services for SMEs Capacity building programs: strengthening the skills and abilities of
members to run and grow women owned international trade
businesses that are export ready
Access to markets: Providing members with market intelligence and
trade related information from different export markets across the
world to help them in making decisions about which markets to enter
Access to finance: Pursuing innovative and women friendly financing
solutions for members through strategic partnerships
Mentorship: Supporting members through local and international
mentorship programs to help build their confidence and acquire
managerial skills to run their businesses effectively and efficiently.

Training Provided • Business trainings

• Trainings on trade in imports and exports

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 COVID-19 Support for Businesses

1. Since March 2020 the association has ran a series of webinars on resilience, digital
transformation, mental health business growth for the service sector
2. Flexible membership rates and payment terms for the same value of full membership
3. Training of 25 women businesses on crisis management and recovery planning
4. Conducted a post Covid-19 survey and membership welfare survey to identify member
challenges during Covid-19 and craft necessary interventions o keep their businesses afloat

Going forward, OWIT Nairobi will carry out the following initiatives

1. Developing an export accelerator programme to help members access export training at

subsidised rates. The objective of the accelerator program is to ensure that all our member
businesses are export ready and can therefore generate 60%of their revenue from exports by
2030.
2. OWIT Nairobi will help provide support for member organisations that are facing challenges
embracing digital technology. In partnership with Digify Kenya OWIT Nairobi will help place
interns trained in ICT by DIGIFY Kenya in member businesses to offer support and skills in
digitizing a business

Contact Details

VP Programs: Teresa Lubano

Email: teresa.lubano@gmail.com
Phone number: + 254 724567990

Website: https://www.owitnairobi.org/
Phone: +254 717438190
Email: admin@owitnairobi.org
Facebook: @OWITNairobi
Twitter: @OWITNairobi
Instagram: @OWITNairobi
LinkedIn: https://www.linkedin.com/company/owitnairobi/

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The Kenya Private Sector Alliance
KEPSA in an apex and umbrella body representing the interests of the private
sector in Kenya.

ORGANIZATION PROFILE

Background and mission: KEPSA is the private sector apex and umbrella body set up in 2003, to bring
together business community in a single voice to engage and influence public policy for an enabling
business environment. The Kenya Private Sector Alliance (KEPSA) is a limited liability membership
organization. With current membership of over 500,000 direct and indirect members organized through
Business Membership Organizations and Corporate members, KEPSA is a key player in championing the
interests of the Kenyan business community in trade, investment and industrial relations. Its Membership
includes Business Associations, Corporates, SMEs and Start-ups, Trade Associations and Multinationals
from all sectors of the economy. KEPSA’s Vision is to be a world class private sector apex body. The
primary Mission is to ensure year- on- year improvement in the overall business environment for Kenya by
working together with the Government and other stakeholders.

Special focus on women. For effective public private dialogue between KEPSA and the Government
(both national and county) on policy and regulatory framework, strategies and programs to enhance the
ease of doing business in the country, KEPSA members are organized in Sector Boards. They channel
issues of concern to their businesses through the Sector Boards that collate and harmonize positions of
engagement on sector specific issues. A Gender and Youth Sector board exists and aligns with the Ministry
of Public Service, Youth and Gender. It focusses on advocacy for business related aspects targeting
Gender, Youth and Persons with Disabilities through the main areas of focus i.e. Supplier Diversity, Board
Diversity and Youth engagement & Entrepreneurship. The Gender and youth Sector Board seeks to
addresses its areas of concern mainly through dialogue with an array of stakeholders such as the Public
Sector, Private Sector, development partners and Public Benefit Organizations (PBOs).

Sectors Covered • As the collective voice of the private sector in Kenya, KEPSA
serves as a bridge between the business community and
government in creating and enhancing a conducive business
environment across the sectors
Services for SMEs • Capacity building through a series of webinars with different
partners on business development and trainings on areas
such as Financial Education for Entrepreneurs (E4E),
processes of raising capital for business etc.

• Other support includes an incubation programme for new

associations by providing boardroom facilities, legal advice
and access to Public Private Dialogue engagements during
the incubation period

Training Provided • Business Continuity Planning to Manage and Mitigate Risk

Beyond COVID-19
• Unlocking SME Resources during COVID-19 from the private
sector, NGOs, the government amongst others

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 • Adapting innovation to address changes in consumer
behaviour
• The importance of cross training workers to make sure
essential functions will continue
• How to effectively work from home
• Safety measures in the work place during a pandemic

COVID-19 Support for Businesses

i. Financing: KEPSA partnered with MasterCard Foundation, setting up a fund to support 400
MSMEs with up to KSh1 million in interest-free loans, repayable within six months.
ii. Digital Commerce program: KEPSA partnered with TradeMark East Africa (TMEA) for the e-
Commerce Booster Programme. About 2,000 SMEs were trained on e-commerce and digital
marketing, and on-boarded onto digital marketplaces. In partnership with Jumia, KEPSA is also
training Kenyan business on online marketing tools and supporting them to digitize, register
and open shops at zero initial cost. This is meant to help them grow their sales and save jobs
amidst the pandemic.
iii. Capacity Development: In partnership with Educate Global Rapid Technical Assistance
Response Team, KEPSA is supporting businesses in food, health and education sectors
through financial restructuring, strategy review and addressing critical operational issues.
KEPSA is also training and mentoring women and youth in business through funding by
MasterCard Foundation. This complements a similar programme targeting women in business,
in partnership with the Embassy of Ireland.
iv. Training and mentoring youth in emerging digital opportunities: KEPSA began
implementing the second phase of Ajira Digital Program in January 2020. This is in partnership
with Ministry of ICT, E-Mobilis and Dalberg, funded by MasterCard Foundation. In the first
phase that began in 2017, 7,168 youth were trained (including 1,984 females).

Contact Details
Ms. Carole Karuga, MBS, HSC
Chief Executive Officer,
KEPSA
5th Floor, Shelter Afrique Building, Mamlaka Rd.
P.O. Box 3556-00100 Nairobi, Kenya
+254 202730371|2|2727936|883
+254 720 340949|735 999979
FAX: +254 20 2730374
info@kepsa.or.ke
www.kepsa.or .ke 4th Floor, Shelter Afrique Building, Mamlaka Rd.
P.O. Box 3556-00100 Nairobi, Kenya

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African Women’s Entrepreneurship
Program (AWEP)
AWEP is an outreach, education, and engagement initiative designed to
introduce Sub-Saharan African businesswomen and sme’s to American
approaches – Business leadership.

ORGANIZATION PROFILE

Background and mission: Launched in 2010 by the State Department of the US Government, African
Women’s Entrepreneurship Program (AWEP) is an outreach, education, and engagement initiative
designed to introduce Sub-Saharan African businesswomen and sme’s to American approaches -
leadership, business growth, forging networks and becoming voices of change.
With over 44 chapters across Sub-Saharan Africa, the program has been crafted to connect women –
owned businesses and sme’s to global opportunities, create better business environment(s) and empower
them to become voices of change in their communities whilst improving their living standards.
Special focus on women. AWEP services has a larger component focusing on supporting women owned
businesses exclusively and aggressively.
Sectors Covered • Manufacturing sector
• Agriculture, fisheries, livestock
• Mining, oil and gas
• Handicrafts
• Financial services
• Tourism and travel related services, health services and
recreation and cultural services
• ICT Services
Services for SMEs • Capacity building and support to help grow /scale up their
business
• Access to market opportunities including B2B Platforms,
• Access to finance and investment partners
• Mentorship, networking and business development
• Corporate brand exposure-increasing your visibility to wider
audience –locally and globally
• Business intelligence /access to trade information relevant to
your business
• Lobbying and advocacy
Training Provided • Procument opportunities for women owned business
• Access to finance –with gender lens Investing focus
• Social-economic support – GBV trainings, Work-Life Balance,
Health and wellness etc

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 COVID-19 Support for Businesses
v. Webinars
vi. Policy Advocacy
vii. Linking to relevant Market partners – regionally and globally
viii. Access to relevant trade information
ix. Access to finance partners
x. Lastly, AWEP plans on creating a Community Platform for more business networking and
mentoring support – bring on experts /seasoned professionals to speak to the members on
areas of interest
xi.
xii.
Contact Details
Joy Kyula,
ceo@awepkenya.org

info@awepkenya.org

+254 726102660

Physical Address:
Afralti Conference Centre,
Waiyaki Way, Nairobi, Kenya
P.O. Box 66370-00800

Website: www.awepkenya.org
Instagram: https://www.instagram.com/awepkenya/
Twitter: https://twitter.com/KenyaAwep
Facebook: http://fb.me/Awepafrica
Youtube: https://youtu.be/XYf4pFCNVnQ

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Joyful Women Organization
Joyful Women Organization is a registered non-governmental organization (NGO)
formed in 2009 to empower the grassroots Kenyan woman economically

ORGANIZATION PROFILE

Background and mission: JWO’s flagship project has been providing financial resources to women to
engage in livelihood projects through table banking. This continues to be one of its core strategic
interventions as it also strengthens response to other key issues such as supporting access to markets for
products from the livelihood projects, enhancing growth of women’s small-scale businesses into large-
scale investments and finally strengthening identification and incubation of diverse livelihood projects. JWO
boasts a membership of over 70,000 women revolving over 12 million US dollars.

Special focus on women 1. Access to Credit through Table Banking

2. Food systems Innovations
3. E-commerce & cross border trade

Sectors Covered • All Sectors

Services for SMEs • Provide affordable micro-credit facilities towards livelihood projects by
grass roots women.
• Facilitate the acquisition of entrepreneurial knowledge and skills by
women for their effective involvement in livelihood projects.
• Strengthen the capacity of grass-roots women groups for effective
participation in economic, social and governance affairs.
• Support access to markets for products and produce from women’s
livelihood projects.
Support the growth of women’s small-scale livelihood projects into large-
scale enterprises.
Trainings Provided • Table Banking
• Climate Smart Agriculture
• Enterprise development courses

COVID-19 Support for Businesses

1. Moratorium on loans
2. Emergency support like masks, sanitizers to enable women continue to trade
3. Food baskets

Contact Details
Lucy Kimanzi/Joan Seurei
lkimanzi@joywo.org
+254 722-840349

Joyful Women Organization

P.O Box 27506-00506
Nyayo Stadium
Tel: +254-710-826959
Email: info@joywo.org
Website: www.joywo.org

20
Kenya Association of Manufacturers
KAM is a representative of manufacturing and value-add industries in Kenya

ORGANIZATION PROFILE

Background and mission. Established in 1959, Kenya Association of Manufacturers (KAM) is a

representative of manufacturing and value-add industries in Kenya. The Association has grown into a
dynamic, vibrant, credible Association that unites industrialists and offers a common voice for businesses.
We have been front and centre in driving fact-based policy advocacy towards the formation of industrial
policies to strengthen and support the country’s economic development. Through fact-based advocacy,
KAM collaborates with Government and its associated agencies to ensure a dynamic and flourishing
manufacturing sector in Kenya, to realize a double-digit contribution to GDP. KAM also promotes trade and
investment, upholds standards, encourages the formulation, enactment and administration of sound
policies that facilitate a competitive business environment and reduce the cost of doing business.

Special focus on women. The Association is keen on promoting women development in the sector
through the KAM Women in Manufacturing Program. The program, launched in 2017, aims to enhance
market access for women industrialists in Kenya, provide an enabling environment for them and improve
their competitiveness locally, regionally and globally. It also offers networking sessions, trainings and
seminars, peer learning and exchange visits with the view of increasing the capacity of young women and
women industrialist so that they venture in unchartered territories in manufacturing.

Sectors Covered • Manufacturing

Services for SMEs • Business Advisory Services (firm level support) e.g. SME
Focused research, studies and surveys, Business diagnosis,
Business Mentorship and Coaching
• Tailored technical, operational and management training
e.g. Strategy and Business Planning, Financial Management,
Product and Market Development, Customer Management,
Factory exchange and learning visits conferences
• Access to Finance E.g. Business planning, financial literacy
programs and linkages to financiers.
• Access to Markets e.g. value chain linkages, trade missions
and expos, export market linkages, trade related seminars and

Training Provided • Direct technical assistance

• Capacity building programmes
• Networking and mentorship
• Industry insights & analysis
• Trade & export development services

21
COVID-19 Support for Businesses
The Association has continued to support Women in manufacturing during the pandemic period. This has
been through continuous engagements and information dissemination to ensure that they are abreast with
up to date information on the various government measures. This has ensured that they continue running
their businesses whilst adhering to the various protocols and measures. KAM has also provided women in
manufacturing with platforms to engage financial institutions where they have had enlighten conversations
on how to access finances and manage existing financial obligations during this period. The Association
has also continued to advocate for a conducive business environment for manufacturers, including Women
in Manufacturers, to operate in. Among them lower tax measures and rebound strategies that support local
industries to operate during the crisis and to bounce back once the situation normalizes.
Post Covid-19, KAM is keen to support MSMEs and women in manufacturing affected by the pandemic.
The Association has developed strategies centred on the recovery of the local industry and how they can
take advantage of the new opportunities brought about by the pandemic. We will continue to engage and
support MSMEs and women in manufacturing through our Manufacturing SME Hub and Women in
Manufacturing Program, respectively through policy advocacy and linkages to like-minded partners who are
keen to see the two recover from the adverse effects of COVID-19.

Contact Details
Manaseh Oiro
Manaseh.oiro@kam.co.ke
+254 723177566

Kenya Association of Manufacturers

Mwanzi Road Opposite West Gate Mall,
Westlands, Nairobi, Kenya
Email: info@kam.co.ke
Mobile: +254 (0) 722201368, 734646004/5
Telephone: +254 (020) 232481
Twitter & Instagram: KAM_Kenya
LinkedIn, Facebook and YouTube: Kenya Association of Manufacturers

22
Small Medium Enterprises Founders
Association
The association works with multiple sectors utilizing the expertise and
resources of some of the best colleges and universities both locally and abroad; accessing the
resources of a national network in the 47 Counties, the African region and eventually the world at
large.

ORGANIZATION PROFILE

Background and mission.

SME Founders Association (SFA) was founded in 2015 as a business mentoring network under Passion
Profit Limited (www.passionprofit.co). It later evolved into an association to better represent the MSME
community as a collective voice that fosters a sustainable and decent business environment using
entrepreneurship as a strategy to create decent jobs and eradicate poverty. SFA is a volunteer led
association made up of subject matter experts and youth working with individuals, groups and corporates
both in the public and private sector, to support MSMEs in their growth journey.
Special focus on women. As the only association that provides mentoring, networking, policy, and
advocacy for MSMEs in Kenya and beyond, SFA plays a vital role in Kenya’s economic development
initiatives.
SFA assists female entrepreneurs in all stages of business, from prospective entrepreneurs to mature
businesses looking for growth opportunities. SFA works with firms in all business sectors to foster supplier
diversity programs, providing platforms where women owned MSMEs can network, share challenges with
business mentors and coaches, and discuss solutions.
Sectors Covered • Hospitality
• Education
• Agribusiness
• Commodity trading
• Professional services (including publishing, communications)

Services for SMEs • Office Management Solutions (OMS) : With the pandemic, unpaid care
work has increased, with children out-of-school, heightened care needs of
older persons and overwhelmed health services. OMS was created to
provide female founders with home office management solutions –
organizing, cleaning, meal planning and prep, laundry, errands and
grocery shopping enabling them to be more productive and enhance their
wellbeing and that of the family.
• Online Business Experts (OBE): Being a female founder comes with
many obligations and an OBE can provide the extra time, talent and hands
to execute mundane tasks that must be done but distract the founder.
Female founders can outsource or automate with the help of an OBE.
• Networking: SFA engages with founders through a weekly open session
for all and mastermind sessions that combine subject matter experts and
mentorship sessions in matters relevant to the founder.
• Training: The founder is the main SFA’s focus in building businesses.
SFA provides a custom learning experience that combines group sessions
and self-paced learning in areas that are of specific relevance to the SME
and start up sector.

23
 • Mentorship & Mastermind: SFA pairs founders into peer mentorship
groups as well as provide one on one mentorship with business mentors.
This combination approach enables the founders to access expert advice
as well as benefit from others growing with them which also assists
networking and referrals.
• Access to capital: Upon the completion of different learning segments,
founders can access capital through our revolving fund or our financial
partners at favourable rates.
Training for SMES The association provides a custom learning experience that combines group
sessions and self-paced learning in areas that are of specific relevance to the
SME and start up sector that enable them to build resilient business that grow,
thrive and have impact on the community they operate in.

The association has a 5 Step Thriving Business Framework that is designed to

assess the needs of SMEs in 5 areas prior to designing training for any group.
These are:
• Creation of cash flow: Strategies to ensure generation of reliable recurring
revenue
• Creation of stability, using a proven 5 step Profit First Methodology which
ensures founders make a profit from every sale
• Creation of order: aligning people and processes to produce results that
matter
• Creation of impact: monitoring and evaluation strategies
• Creation of transformation: setting up a leadership pipeline to ensure the
leaving of dignified legacy

COVID-19 Support for Businesses

Since Covid-19, the association has extended scholarships to 14 associations and 2 financial
institutions to attend strategy clinics to support in preparing for 2021 and further intend to increase
support by reaching out to more WBOs with opportunities to enhance their members’ proficiency.
• Webinars: SFA held a round table in August seeking insight, inspiration and interventions to
help founders innovate, drive and thrive
• Weekly Learning and Networking Hubs: every week SFA holds a networking and information
session providing insights and strategies on how to build thriving businesses and founders.
This year alone SFA has held 40 events and reached 3,900 participants.
• Mastermind groups: every week SFA hosts private peer mentoring and mastermind sessions
with membership to deal with matters on a smaller more personal scale.
• Recovery hubs: SFA held two recovery hubs giving founders the needed skills to pivot,
innovate and rebuild more thriving businesses in order to rise higher in or after any crisis

Contact Details
Frida Owinga
Partnerships Director,
SME Founders Association
Email: frida@smefoundersassociation.com
Telelphone: +254-715-356571
Facebook: SME Founders
Twitter: @SMEFounders
Instagram: smefounderskenya
LinkedIn: SME Founder

24
Association of Start-ups and SMEs
Enablers of Kenya
ASSEK Kenya provides timely information on opportunities to the SME sector; in
this regard they are able to share funding opportunities while sharing market
intelligence in the sector to aid in development.

ORGANIZATION PROFILE

Background and mission: The Association of Start-up and SMEs Enablers of Kenya (ASSEK), is an
association that brings together and represents all actors of the Kenyan entrepreneurship ecosystem to
represent their interests while fostering growth and development of these organizations. ASSEK provides
a pipeline to SMEs by acting as a pipeline to connect them to ecosystem stakeholders while positioning
their brands for visibility
Special focus on women. The association works with start-up businesses and micro enterprises run by
women through member Incubator Nest. These women usually run small businesses in rural areas and
marginalized communities. ASSEK therefore inducts them into the cohorts which were begun in April 2020
to facilitate mentorship.

Sectors Covered • All start-ups, • maker spaces

• incubators • innovation centres
• accelerators
• co-working spaces

Services for SMEs • Collaboration: ASSEK provides a pipeline to SMEs by acting as a

pipeline to connect them to ecosystem stakeholders while positioning
their brands for visibility.
• Capacity building: ASSEK organises knowledge exchange
programs and workshops to facilitate peer to peer learning
• Policy: One of ASSEK’s core mandates is to heighten government
support and comprehensive development in the sector
Internationalization Through internationalization, ASSEK is also able
to create a reliable pipeline between local entrepreneurs and foreign
actors in the entrepreneurship ecosystem.
• Empowerment: ASSEK provides timely information on opportunities
to the SME sector. In this regard
• ASSEK is able to share funding opportunities while sharing market
intelligence in the sector to aid in development.
Training Provided • The training provided through Incubator Nest program usually
consists of a 3-day training with fundamental lessons on drawing
business plans, registration of a business and branding for an
enterprise

25
 COVID-19 Support for Businesses
ASSEK provides webinars and knowledge exchange forums on topics surrounding sustainability and
alternative sources of funding.

Additionally, during the Covid-19 crises ASSEK was able to provide free training online through the
member Incubator Nest.

Initially there was a training offer specifically for women who had been retrenched owing to Covid-19
which was carried out International Trade Centre once a week for two hours.

Currently, Incubator Nest offers a free 1 hour coaching session via zoom every week to women to help
them improve their overall business plans

Contact Details
Brenda Kibiku - Head of Programs
ASSEK Telephone Number: +254-700-469841
Email Address: brenda.kibiku@assek.ke
Website: http://assek.ke/index.php
Physical address: Metta 14 Riverside Drive,
Belgravia 6th floor
Telephone number 0700469841
Social network accounts:
https://twitter.com Assek

26
Micro & Small Enterprises Federation
This association is a non-state federation of associations representing the micro
and small enterprise sector.

ORGANIZATION PROFILE

Background and mission. Registered in 2009 and having county representation in 25 counties, MSEF
is a national umbrella for micro and small enterprises in Kenya, MSEF is the non-state representative of
the micro and small enterprise associations.

MSEF is currently working on setting up county structures with a balance on gender equity. Our services
are targeted for MSMEs as defined by the MSME Act 2012.

These are: advocacy, economic empowerment, trainings, networking, Access to resources and markets,
and branding and accreditation as “PROUDLY KENYAN” among others

Special focus on women. The association’s branding and training are particularly meant to boost women
led enterprises. Since Covid19, the association has particularly enhanced interventions for women towards
business model agility and branding.

Sectors Covered • All micro and small Enterprises across various sectors

Services for SMEs • Technical training to MSMEs to ensure that they grow from a
level of business inception to international trade
• Advocacy
• Economic trainings
• Networking
• Access to markets
• branding

Contact Details

Faith Watiiri
email: kahongefaith74@gmail.com
Telephone: + 254722744397
Website: www.msefederation@yahoo.com
Physical Address: Kamutiini, off Lower Kabete Road
Phone: + 254 20 4401239
Email: info@msefederation.com , msefederation@yahoo.com
Facebook: @MSEFederation
Twitter: @MSEFEDERATION

27
Kayana Kenya
Kayana is an exclusively women’s association that focuses on female
entrepreneurs across all sectors.

ORGANIZATION PROFILE

Background and mission. Kayana is a community of female entrepreneurs of abundance that have come
together to move their businesses from ideation to start up. Typically, the businesses will be running from
their homes or online stores. The entrepreneurs are looking at taking the next step of natural growth but
may not have the knowledge or the courage to do so.
Special focus on women. The association focuses on women. Since the arrival of Covid19, Kayana has
increased its trainings and expo segments for women.

Sectors Covered All Women Entrepreneurs across every sector

Services for SMEs Kayana has various products to support the community of entrepreneurs. These
are:
1. Kayana Pro - This is a one-of-a-kind masterclasses packaged for members
at a discounted rate and non-members at a premium rate.
2. Kayana Accelerate - This is a co-working space located at CMS Plaza,
Chania Avenue and targeting female entrepreneurs.
3. Kayana Harmony - This is an online community which also includes Women
Speak- our regular online newsletters
4. Kayana Super-Circles and Circles For Women in Business - These are
regular large and small, respectively, networking groups in different spaces that
help build the ecosystem
Training Provided • Kayana Masterclasses
• Learn a craft series

Contact Details
Grace Ngii: Head of Department
8th Floor, CMS Africa House
Chania Avenue
Nairobi Kenya
Telephone: +254738463576
Email: info@kayana.org
Website: https://kayana.org/home/
LinkedIn: https://linktr.ee/Kayana_kenya

28
Her Hustle Limited
Her Hustle Limited is a Kenyan association that leverages the digital space
to empower female entrepreneurs across all sectors.

ORGANIZATION PROFILE

Background and mission Her Hustle is an entrepreneurial network where young women in business get
direct mentorship from business leaders on what to do or not do to structure, sustain and scale their
businesses. The association further partners with corporates and development organizations to facilitate
members through our e-commerce intervention where they corporatize, digitize, market their business
online to achieve 10X growth and create 2+ jobs minimum.

Started in 2018 Her Hustle has enjoyed rapid growth to 3000+ members and over 40,000+ social media
followers.

Special focus on women. All the associations’ services are specifically targeted to young women
entrepreneurs. Her Hustle Believes Covid-19 has exposed the gaps in our WOBs where it has clearly
shown that they require to pivot to digital commerce.

Sectors Covered The Association cuts across all sectors with members primarily being young
women (ages 18-35) owned MSMEs

Services for SMEs 1. HustleMeet - Mentorship:

The association connects senior business leaders with young women business
owners in a weekly HustleMeet where the mentors give a candid feedback on
the MSME’s business, financial, pricing and marketing models. These
interactions are recorded and shared with the larger Her Hustle Community.

2. HustleDigital: This is an e-commerce intervention. Her Hustle engages

mentees in a four step intervention with a target of 10X revenue growth in 60
days.
This service entails:
a. Structure - Legally and financially setup the MSME to operate as a separate
business from the entrepreneur. This includes business registration, mobile
money till number, digital presence and listing, bank account and basic
accounting.
b. E-Commerce - Setup the MSME to be able to transact online using simple
tools and report daily sales to track growth
c. Digital Marketing - Her Hustle creates marketing material and runs social
media campaign to grow the reach and conversions of members.

3. HustleBoost. The association sources for financial support for the MSMEs
from partner organizations in the form of discounted inventory, discounted
marketing or short term collateral free loan

Training provided In Her Hustle’s HustleDigital (e-commerce) entrepreneurs are trained on how to:
• Run a business, establish a pricing policy and develop marketing models
• Structure their business to be able to attract funding and investments
• Keep records of accounts
• Sell services or products online
• Run digital marketing campaigns
• Create digital assets

29
 COVID-19 Support for Businesses

• Contributed to a knowledge think tank on the gaps on Women Economic Resilience during Covid-
19 organized by Women Win (Netherlands)
• During Covid-19, Her Hustle runs a weekly series of Virtual HustleMeets where 10 MSMEs are
mentored by 4-5 Mentors in a two-hour live stream every Friday from 0900 to 1100 EAT.
• Her Hustle has been running an e-commerce intervention (currently running a pilot with Digital
Divide Data for 100 MSMEs)
• Her Hustle conducted a Covid-19 marketing campaign with Facebook running a contest among
members awarding Ad Credits to 10 MSMEs of $250 each.
• Her Hustle are running a Bank Account Opening campaign with SBM Bank and a Mobile Money
Till campaign with Safaricom Mpesa to assist in digital payments by members during Covid-19
• Her Hustle have partnered with KNCCI to get members to benefit from their MasterCard Covid-19
Resilience Loan

Contact Details
George Ikua,
Strategy Director & Chief Mentor
Telephone: +254 712 821 210
Email: georgeikua@gmail.com
Physical address: 14 Riverside Drive, Chiromo Road
Nairobi Kenya
Office Telephone: +254 711 781 235
Email: info@herhustle.co.ke
Facebook: https://www.facebook.com/herhustleke
Website: http://www.herhustle.co

30
Women in Business Kenya
Women in the Business Kenya is a speciality association headquartered in
Nairobi that has focuses on women owned enterprises ranging across a wide
array of sectors from legal to sports to finance and insurance.

ORGANIZATION PROFILE

Background and mission.

It is the intent of Women in Business Community Network to build on the existing legacy while empowering
women at national and county levels of government through education and capacity building. WIB focuses
on innovative ways to cater for the potential that our women have to grow the economy i.e. access to
finance (Money), access to markets, access to information (Mentorship). The organization focuses on a
good representation on policy and advocacy, networking and partnership.
Special focus on women All the association’s programs are tailor made and focused on Women in
Business. Since Covid-19, the association has brought in several partners to be able to provide financing
for women led enterprises, shared many grant opportunities to members and crowd-pooled resources to
support membership.

Sectors Covered • Real Estate, land and • Legal Field

infrastructure • Creative Arts, Culture and
• Supplies and Sports
Procurement • Agriculture, food security
• Technology, Innovation and food processing
and Communication • Education and Training
• Events and Travel • Finance, Insurance,
• Exports and Imports Accounting
• Health Nutrition

Services for SMEs • Partnership with

Stakeholders • Business Development
• Work towards increasing centres in counties to
the 30% procurement mentor women
uptake and the Women entrepreneurs
Enterprise Fund
opportunities

Training Provided • Webinars

• Mentorship
• Business coaching

COVID-19 Support for Businesses

Since Covid-19, the association has brought in several partners to be able to provide financing for women
led Enterprise’s, shared many grant opportunities to members, crowd-pooled resources to support
membership.

31
Contact Details
Jacinta Kinuthia, Head of Department
Email: womenglobalgroup@gmail.com
Website:www.wibkenya.org
Telephone: +254 751 900 900
Email: womenglobalgroup@gmail.com
Social Media:
twitter @wibkenya
Instagram: womeninbusinesskenya
Facebook: Women in Business Kenya

32
Mums in Business Forum
An association for Mums across Kenya that supports mums to do businesses
whilst being caregivers.

ORGANIZATION PROFILE

Background and mission. The Mums in Business Forum is a networking platform bringing together Mums
in Business (Mumspreneurs) to connect, network, share and support one another’s entrepreneurial
journey. The Forum began in January, 2019 and held the first Mumspreneurs Forum/ Exhibition on March,
8th 2019 to coincide with the International Women’s day celebrations. Consequently, the Forum organized
6 such sessions in 2019 to discuss women economic empowerment and have women entrepreneurs who
are trailblazers speak at the forums.

Special focus on women. Give them a platform to showcase their products and network with the decision
makers in entrepreneurship ecosystem.

Sectors Covered • Mothers in business running very small, small and medium
sized business need support to access markets, capital and
visibility for their business and also struggling to achieve a
balance between home and work responsibilities
Services for SMEs • Opportunities to network
• Business mentorship
• Training/ capacity building
• Financial literacy
Training provided • Marketing
• Entreprenuerial skillset
• Finanncial literacy
• Digitial skills

COVID-19 Support for Businesses

Mums in Business provides various support that includes:

• Organizing capacity building webinars with reputable organizations

• Providing assistance to members to join established trade networks such as SheTrades and
Kenya National Chamber of Commerce and Industry
• Two WhatsApp online market groups (available on telephone numbers +254717559378 and +
254768079080
• Telegram based online market to ensure business continuity for Mumspreneurs and ensure
that mums trade at zero cost. Some who lost their jobs were able to open businesses while on
the platform and have sustained their families using income from trading on the platform
• Attending the Cherie Blair Business Resilience course as a team
• Attending SheTrades webinars designed to equip members with skills to build resilience and
recover from Covid-19 Pandemic

33
Contact Details
Rose Atieno Osok
Founder and Chairperson
The Mums in Business Association (MIBA)
P.O Box 20386-00100, GPO
Nairobi, Kenya
Telephone Numbers:
+254717559378, +254710321107, +254768079080
Email:
1.Chairperson@Mumsinbusinessassociation.Co.Ke
2.Membership@Mumsinbusinessassociation.Co.Ke
3. Mamabizforum@Gmail.Com
Website: Http://Mums-In-Business-Forum.Business.Site
Physical Address:
Apartment No.3,
Diani Close Off Ole Ndume Rd,
Kilimani,
Nairobi, Kenya

34
The Kenya Alliance of Resident
Associations
The Kenya Alliance of Resident Associations (KARA) is the apex body
representing resident associations on service delivery issues

ORGANIZATION PROFILE

Background and mission: The Kenya Alliance of Resident Associations (KARA) is the apex body
representing the voice and proactive action of Resident Associations on service delivery issues as wells
as their rights, roles and responsibilities. KARA was formed in 1999 out of the need to replicate successes
of its founding organizations at a national scale. The Alliance was registered in September 2000, (under
the Societies Act Cap. 108, Section 10), as an umbrella organization wholly mandated to coordinate
resident associations all over Kenya with a view to tackling the service delivery challenges, they face, in a
structurally unified voice. KARA seeks to enhance access to public services by empowering resident
associations and other community organizations to effectively engage with the government and other
service providers.
Special focus on women. KARA does not have service or programmes specifically for women but their
membership consists of both men and women who benefit from our work.
Sectors Covered • Civil Society
• Private Sector
• Government

Services for SMEs Various advocacy initiatives for an enabling environt for service
delivery

Traning Provided • KARA conducts trainings for Resident Associations to build their
capacity to engage on service delivery issues. The association also
conducts training for Government officers to make them more
responsive to the citizens in provision of services

COVID-19 Support for Businesses

KARA carries out COVID 19 information dissemination initiatives through our various channels such as
Webinars, social media platforms, newsletter. The information is targeted at our members who include
women business owners. Furthermore, some of KARA members are in the MSME’s sector while others
operate WOBs. They will benefit from various activities such as awareness creation and lobbying for
better polices to cushion business owners from the effect of the pandemic.

Contact Details
Website: www.kara.or.ke
Physical Address: Isiara Place,
Kingara Close off Kingara Road, House No.10
Telephone: +254 725 983 445, +254 20 387 4331,
Email: mail@kara.or.ke
Facebook: KaraKenya
Twitter: @Kara_CaresKE
35
Other Sectors
Hairdressers, Beauty and Barbers’ Association
Professionals
Hairdressers, Beauty and Barber’s Association
professionals goal is to regulate and coordinate the
Industry and address the issues that affect the
professionals who work health and beauty industry.

ORGANIZATION PROFILE

Background and mission: Hairdressers, Beauty and Barber’s Association Professionals was established
in 2012 with countyrwide members’ base. Habeba’s goal is to regulate and coordinate the Industry and
address the issues that affect the professionals who work in beauty health industry.

Special focus on women: The majority of Habeba members are women, hence their services are focused
on them.
Sectors Covered Health/Beauty

Services for SMEs • Occupational safety and • Empower members with

health advise. .co.ke vocational skills, test new
• Setting the standards on technologies and
how to run their innovation in the hair and
businesses beauty industry
Training Provided • Mentorship •
• Coaching

COVID-19 Support for Businesses

Information dissemination and calling for protection at their work places. Habeba professionals were hard
hit by Covid-19. Habeba has been providing information to them on how to navigate the crisis and remain
operational. The association’s future support will focus more in advocacy and unifying the industry so that
they can have a stronger voice as one.

Contact Details
Name: Boniface Wainaina
Telephone: +254 716 618 262
Email: info@habeba.co.ke
Website: www.habeba.co.ke
Phone: :+254 716 618 262
Facebook: Hairdresser’s, Beauty and Barber’s Association-Habeba professionals

37
The Kenya National Fire Brigades
Association
The association focuses on fire brigades in Kenya

ORGANIZATION PROFILE
Background and mission. The Kenya National Fire Brigades Association was formed in 2002, by fire
fighters and stakeholders in the country. As the practice worldwide fire service is the most important
institution because of the work of firefighters, that includes:
• Bringing a conducive environment to investment and tourism
• Fire fighters should plan for a wider response to other emergencies such as environmental disaster
and the threat of terrorism
• Brings much needed revenues to the country / county to speed up development.

Special focus on women. KNFBA supports women firefighters putting them in charge control rooms to
receive calls.

Sectors Covered • Public Sector

Services for SMEs • Participation in very high-level round table meetings to address
urgent emerging issues with various local and international policy makers
• Participation in high level exclusive networking events (dinners/cocktails)
hosted by Chairman/CEO for premium member
• Participation at Business to Business forums with delegates from various
countries
• Participation in Public Private Dialogue engagement platforms
• Assistance to get Government involvement in members’ activities, e.g.
workshops
• Assistance to access top Government officials for company specific issues
• Priority consideration to quote for the business (products or services)
• Exposure to different opportunities through organizing presentations by
the offering organizations, e.g. financing
• Participation in Public Private Dialogue engagement platforms
• Participation at organisations Annual General Meeting
• Regular updates on organisations activities

COVID-19 Support for Businesses

KNFBA’s members are frontline workers and the association has been assisting them by discussing with
Ministry of Health on the safety of their members to be treated at the same level as medical practitioners.

Contact Details
Name: Francis Omollo
Email: kenfiba@yahoo.com
Phone:+254 721 981 017
Website: www.kenfiba.com
Physical address: Tom Mboya Street, Nairobi
Phone: +254 720 870 830
Facebook: KENFIBA

38
Marketing Society of Kenya
MSK is the national umbrella body for all marketers in Kenya whose
key mandate is to empower and regulate the marketing industry.

ORGANIZATION PROFILE

Background and mission.

MSK started as the Advertising Society of Kenya in 1962 and grew on to become the Marketing Society of
Kenya in 1968. MSK key mandate is to empower and regulate the marketing industry by creating policy
and standards that governs the Marketing Industry (self-regulated), education and training of professionals,
corporates and entrepreneurs, marketing and business mentorship, events management,
publication/Journal and arbitration through the Advertising Standards Board.

The Society’s main objectives are to develop acknowledge and practice of marketing, to provide services
to members and offer a platform for self-regulation for practicing marketers.

Special focus on women

MSK currently has a special product that is customized for women entrepreneurs. This is with regards to
enhancement of women development in business.

Sectors Covered • All Sectors with a focus on

the Marketing Industry

Services for SMEs • Professional Membership • Maskmatch Recruitment

• Professional Training/ Services
Seminars/ Workshops • Networking Events/Forums
• Marketing Consultancies • Publication- Sokoni Magazine
Judging Service of Expos &
Trade Fairs

Training Provided • Professional Certifications • Product Management

• Seminars/Workshops • Marketing Communication
• Marketing Planning & • Time Management
Strategy • International/Regional
• Brand & Brand Marketing
Management • Events management
• Sales & Sales Management • Digital marketing
• Credit Management • Transformational leadership
• Territorial, Retail & • Networking for results
Distribution Management • In-house trainings
• Customer Service & • Other short courses
Relationship Management • Diploma courses
• Marketing Research

39
COVID-19 Support for Businesses
The Marketing Association of Kenya has set up a few initiatives during the Covid-19 period that include:
• Responsible public advertising campaign supported by national influencers to continue serving as
the key source of information on Covid19 to reach over 40 million Kenyans
• Build on the globally agreed messages from WHO and contextualized for Kenya by the Government
of Kenya lead by the Ministry of Health on what prevents the disease spread. Build a unified common
campaign and catalyze information sharing on what Coronavirus is, the symptoms and advice and
bursting myths
• Utilizing mobile technology solutions such as LEAP for health education to community health
workers and frontline health service providers
• Organizing information dissemination programmes that are tied into community networks including
schools, community organizations and religious organizations and engaging key frontline health
workers to amplify messaging around CoVid19 prevention and control
• Provide a host of specified free Webinar trainings on Business issues, Covid-19 awareness
campaign to the public, how to conduct business and still make profit during this time of
uncertainties.
• Building resilience and good practice solutions for businesses and establishing a Business Compact
Guide on CoVid19 outlining good practice and solutions in crisis response to ensure economic
security for Kenyans.

Contact Details
Name: Gilbert Rutto
Email: gilbert.rutto@msk.co.ke
Telephone: + 254792001392

Website: www.msk.co.ke
Physical Address: Unit 5 Block B, 51 Lenana Road, Kilimani
Telephone: +254 20 2627684
Mobile: +254 792 001391/ 752 434152
Email: info@msk.co.ke
Facebook: The Marketing Society of Kenya
Instagram: mskkenya
LinkedIn: Marketing Society of Kenya
Twitter: @msk_kenya
Association of Kenya Business Events
AKBE is the umbrella body that brings together a broad spectrum of
business events professionals in Kenya.

ORGANIZATION PROFILE

Background and mission

The Association was founded in 2018 and formally registered in 2019. The association exists to enhance
and improve the business events industry and job creation in Kenya. AKBE’s vision is to Power Kenya’s
assent to a world-class business event destination.
Members of the association are drawn from hotels, venues, event management firms, destination
management companies, event suppliers, and transportation companies.

Sectors Covered • Meetings Incentives • Conference Organizers

Conferencing and Events • Event Suppliers
Industry (MICE) • Business Tourism Industry

Services for SMEs • Advocacy - To identify and respond to issues impacting on the
conference, meetings & events industry and where necessary to engage
and advocate to public and private sector bodies regarding issues of
interest and concern to the membership base.
• Networking & Partnership - Linkages to international industry
associations and networks such as the Convention Industry Council with
access to Certified Meetings Professional (CMP).
• Knowledge and Data Management - To provide a gateway to relevant
knowledge and data that can be conveniently accessed by members to
assist them with future planning, decision-making and marketing. Where
appropriate, conduct and share original research
• Education, Training & Certification - To professionalize the industry
through appropriate education, certification and accreditation initiatives

Training Provided • MICE Industry standards

• Sustainability
• Business events management

Contact Details
Email: info@kabe.or.ke
Telephone: 0715967883
P.O Box 63515-Nairobi, Kenya
Twitter: @akbe_kenya,
LinkedIn: https://www.linkedin.com/company/association-for-kenya-business-events:
Facebook: https://www.facebook.com/akbe.org

41
Women in Real Estate
WIRE is an association dedicated to advancing the achievements of women
in the built industry

ORGANIZATION PROFILE

Background and mission

WIRE is the industry’s premier networking organization dedicated to advancing the achievements of
women in the built industry. WIRE Network seeks to influence the success of the built industry by focusing
on fulfilling four key initiatives:
1. Business development
2. Leadership development
3. Industry research
4. Career outreach

With this large diverse network, WIRE members have the resources to create new and different ways of
structuring deals, growing their business or advancing the corporate ladder, and to inspire others to work
as a team to get the job done as well as inspire young women to work in this industry. WIRE was launched
officially on Friday 18th November 2016 and registered under the Societies Act of Kenya under Section
10, on 23 February 2017.

Special focus on women

1. Networking – WIRE provides a networking platform in which women with different businesses get
to meet, share and learn from each other.
2. Capacity Building Sessions – WIRE hosts events such as the WIRE Real Talk in which women
get to encourage each other to grow their businesses
3. WIRED Wednesdays in which women get to visit each other’s place of work.

Sectors Covered • Real Estate and Architecture • Landscaping

• Urbanism • Management of built stock
• Building technology mutations and operations.
• Civil engineering

Services for SMEs • Capacity Building Sessions • Mentorship Program – WIRE

– WIRE hosts events such as hosts mentorship programs for
the WIRE Real Talk in which young and upcoming women in
women get to encourage the built environment such as
each other to grow their the Walk with WIRE, a mentor-
businesses and WIRED mentee event.
Wednesdays in which women • Legal training
get to visit each other’s place
of work.

Training Provided • Skills and soft skills training

• Professional and legal
training

42
COVID-19 Support for Businesses
1.Webinars: Real Talk, a webinar on matters of business development during tough times.
2. Information Dissemination: WIRE has #TuesdayTips conducted every Tuesday where the association
provides women with pointers on how to cope with different situations and managing mental health during
this period.
3. Webinars on business development and financial security during tough times

Contact Details
WIRE President: Robyn T. Emerson
Phone Number: 0786207444
Email Address: president@wire.or.ke
Website: www.wire.or.ke
Physical Address: iHub 6th Floor, Senteu Plaza, Galana Road.
Phone: +254796 548 144
Email: info@wire.or.ke
Twitter: (@WireKenya)
Instagram: (@WireKenya)
Facebook: (Women in Real Estate)
businesskenya/
Facebook: Women in Business Kenya

43
Kenya Security Industry Association
The association represents private companies in the security industry.

ORGANIZATION PROFILE

Background and mission. The KSIA is a federation of private companies whose core business is the
supply of security products and Services. It has been in business for ten years.

Special focus on women. The association does not have any specific services for women. However, it
provides women led enterprises the focus that they deserve.

Sectors Covered • Security services and products

Services for SMEs • KSIA members, and only KSIA members, will be entitled to display the SIA
Quality Seal. This will enable the public to distinguish between companies
which meet the standards and pledge to the Charter, and those which do
not. Each seal will indicate which type or types of security product and
service the member provides to KSIA standard. The seal is an authoritative
endorsement that a security service company operates in accordance with
high standards and strict code of practice.
• Members will benefit through all the representations and services provided
with the aims of the association, including issues management, policy
advocacy, business environment, news and data exchange, professional
development etc.

Training Provided • Conducting business and operations in an honorable manner, with due
respect for the rules and interests of society
• The dignity of all persons and organizations
• The safety of people, property and the environment
• The welfare of staff
• The good reputation of the KSIA and the security industry

COVID-19 Support for Businesses

KSIA has been having several stakeholder meetings that have been supporting membership during the
pandemic.

Contact Details

Name: Francis Shiyukah

Email: info@ksia.or.ke
Phone: +254 715 177 028
Website: www.ksia.or.ke
Physical Address: Wanandege Flats

44
Women in Security Kenya
The association represents women working in the security industry in Kenya

ORGANIZATION PROFILE

Background and mission. Women in Security Kenya (WISK) is a ladies’ empowerment initiative that
reflects the aspirations of all ladies working across the full spectrum of homeland and commercial security
industry sectors in Kenya.

Special focus on women The focus of the association is women in security.

Sectors Covered • Security sector (homeland and commercial)

Services for SMEs • Creating awareness of women in security SMEs

• Energizing the debate on the unique skills a female security
practitioner can bring hence promoting the women led SMEs
• Empowerment of women
Training Provided • Seminars
• Workshops
• Mentorship

COVID-19 Support for Businesses

WISK has been carrying out training programs and also engaging government on issues pertaining to
women in security

Contact Details
Name: Monica Kimeu
Email: monica@wisk.co.ke
Telephone: +254 723 628 750
Website: www.wisk.co.ke
Physical Address: Salama Annex Office Suite 1, Milimani Road
Phone: + 254 725 684 423
Email: info@wisk.co.ke
Social Media: Women in Security Kenya

45
Event Organisers Association of Kenya
The association represents businesses in the events industry

ORGANIZATION PROFILE

Background and Mission: The Events’ Organisers Association of Kenya is a non-profit, association with
over 200 registered businesses in Kenya. It was formed with a purpose of promoting ethical business
standards and best practices within the events industry and to empower its members to run professional,
successful businesses, by providing tools, partnerships, resources and product information that makes
their tasks simpler while enhancing their decision making.

The main aim of the association is to upscale its members in quality and reliable service provision in Kenya
and beyond our borders through training, networking events and initiatives that enable members interact
directly with each other, conference & event venues, products and services.

Special focus on women: EOAK does not have specific services that focus on women though 70-80% of
members are women and women owned businesses.

Sectors Covered • Tourism sector: Hotels, aviation

• Horticulture or agriculture sector: through catering services, flower farms
• Youth Sector: creating employment to over 1,500 youth per month through
permanent or casual labor
• Cottage Industry: for event production
• Textile Industry

Services for SMEs • Training & Education: EOAK provides study tours or venue experience to
members in order to upskill members and upscale their businesses. EOAK
encourages professional development for all members to maintain the high
standards of competence and governance expected by the sector
• Partnerships & Collaboration: EOAK develops and strengthens strategic
alliances and business partnerships both within and outside of the
association and the events industry to solidify members’
national/regional/global position and influence
• Information: EOAK provides the members with professional updates and
technical guidance on issues relevant to the events industry. The
association enables good ideas, best practices and solutions to be shared
within the association.
• Advocacy: EOAK acts as an advisory board to members, to support
promote or oppose any legislation for other measures affecting the interest
of the events industry

Training Provided • Social media - digital transformation

• Customer experience
• HR & business legal practices
• Business strategy

46
COVID-19 Support for Businesses

EOAK partnered with The Events Academy, a training company that conducted business wellness
webinars on relevant topics for members including topics on business recovery during the Covid-19 period.

Contact Details

Joyce Njoki
Telephone: +254706076355
admin@eoa.ke

Events Organizers Association of Kenya

Physical address: Seraphic Gardens, Kiambu Road
Telephone:
+254706076355
+254720299423
+254723321668
Email: admin@eoa.ke
Facebook:https://www.facebook.com/eventsorganisersassociationofkenya
Instagram: https://instagram.com/eventsorganisersassociationke

47
Management Consultants Association
of Kenya
The association represents management consultants in Kenya

ORGANIZATION PROFILE

Background and Mission

Management Consultants Association of Kenya (MCAK) is the professional body representing the
management consulting and business and executive coaching professions. It sets and maintains standards
for the professions in Kenya.

MCAK seeks to make these professions recognized, respected, and accepted as providing a valuable and
indispensable service to organizations in Kenya. The Association was inaugurated on 14th August 2018.

Special Services for Women Entrepreneurs

The association provides the following services targeting women entrepreneurs:
• Women’s entrepreneurship from a gender point of view
• Various kinds of women entrepreneurship promotion and that how they can affect women
businesses
• Creative practices and applying technology
• Governmental policies in-place for women entrepreneurs
• Entrepreneurship as an effective tool to empower women’s economic wellbeing
• Developing, observing, and assessing leads
• Searching for business opportunities
• The strategic view and elements of risk
• The target market
• The competition
• Marketing plan and sales strategies
• Operations
• Management team
• Development, milestones, and the exit plan
• Financials

Sectors Covered • Private and public sectors

Services for SMEs

• Entrepreneurship: Aims to highlight what it is and the benefits. It also shares on the difference
between entrepreneurs and business people. Additionally, the module covers different forms of
business registration, requirements, and advantages. This course also offers all the legal
requirements a business needs to take into consideration as they start operations.
• Financial Management: Basic to detailed book keeping knowledge that covers working capital
management, financial decision-making processes and guidelines, capital investments decisions and
pitfalls to avoid.
• Strategic planning for business: The module aims to inculcate in the entrepreneurs’ skills that will
lead to formalization of a business. Thorough understanding of the whole strategic planning dynamic
forces combined with their passion should yield more income for the business. This should lead to
increased demand for capital and establishment of more formal business structures necessary for
business growth.
48
 • Governance and legal management: This module highlights the need for early introduction of
governance into the business. The module also covers the legal requirements for many forms of
business that most SMEs are involved in but using the broad business categories.
• Operations Management: The module introduces to the entrepreneurs the concept of business
operations management
• Marketing and Communication: The module is designed with an entrepreneur in mind. Majority of
those new to entrepreneurship have limitations or face challenges in creating customer bases and
making their goods and services attractive the target customers. The module also covers business
communication to support the entrepreneur on communication frameworks and strategies to deploy
as and when.
People Management: The HR module focuses on how a business attracts and manages skilled staff
for achievement of the business objectives. In this module deals with recruitment, motivation,
development, and management of staff. These are all geared towards the result of keeping turnover
in check, enhancing of performance and the overall development of employees so that they become
more valuable to the business. Specific areas covered include: managing staffing needs, staff
recruitment process, motivating rewarding and developing staff, evaluating staff performance, SME
and the Human Resource regulations.
Training Provided
• Entrepreneurship
• Financial management
• Strategic planning for business
• Governance and legal management
• Operations management
• Marketing and communication
• People management

COVID-19 Support for Businesses

MCAK is currently holding free webinars that are available for both members and non-members.
The association is also encouraging members to consider giving discounts on their consulting fees

Contact Details
• Webiste: www.mcak.or.ke
• Address: 2nd floor, Titan Plaza, Chaka Road, Nairobi
• Email: info@mcak.or.ke

Erick Ngala Dr. Salome GItoho

engala@priorityactivator.com salomegitoho08@gmail.com
0722948525 0708409406

Wambui Muriithi
wambui.kazi@gmail.com
0722667915

49
Association of Kenya Professional
Insurance Agents
The association represents professional insurance agents in Kenya

ORGANIZATION PROFILE

Background and mission AKPIA is a membership based association that represents the interest of
professional insurance agents of all levels in Kenya together with all the insurance Industry stakeholders.
AKPIA was founded 3 years ago as a champion and a lobby for the insurance agents and has a
membership of 1600 Agents countywide and with two active branches in Nairobi as the headquarters and
Mombasa as coast regional office.

The mandate of the Association [AKPIA] is to promote and represent the interest of the insurance agents
and to strengthen the insurance agency force in Kenya while leading and enhancing the efforts of the
insurance agents to become recognised professionals and trusted as important partners to the insurance
sector, the society and the entire Kenyan economy.

AKPIA works closely with the insurance industry regulator Insurance Regulatory Authority (IRA) and other
industry stakeholders. Most insurance agencies that are categorized as MSMES in Kenya.

Special focus on women. Most of the SMSEs and start up insurance agencies are run by women
members and contribute immensely in the growth, development and penetration of insurance in Kenya. To
ensure that women agenda is championed by AKPIA, the board membership currently constitutes
members from the female gender. This gesture is a result that policies that support the female gender are
pushed by one of their own with the male gender backing them in the cause.

Sectors Covered Insurance sector

Services for SMEs SME insurance – Through members and partnership with
underwriters of goodwill, we provide avenue for members to
champion the growth and sustainability of small and medium
enterprise by ensuring no matter what kind of crises befall
them, the businesses are protected and will always take care
of the losses incurred as long as their property is insured

Training Provided Training on insurance matters such as risk management

COVID-19 Support for Businesses

Currently AKPIA has existing partnerships with tech organizations that are building capabilities to ensure
that members most of whom are women in business find it easy to sell their products and engage with
customers online as transition from physical to virtual serendipity in line with new normal.
AKPIA has also set aside specific dates where women in business can engage their potential customers
showcasing their products through AKPIA social media platforms that enjoy a large following.

50
.Contact Details
Physical address: 5th Floor, Left Wing Kampus Towers,
University Way, Opposite Central Police Station
Phone:
+254)733 572 961,
+254 700 279552
+254722 524 335
P O Box 27065–00100 Nairobi
Email: info@akpia.co ke
Web: www.akpia.co.ke
Twitter: @akpiakenya

51
Health Sector

52
The Kenya Ear Nose and Throat
Society
The Kenya Ear Nose and Throat Society (KENTS) Is a professional
organization in Kenya representing otorhinolaryngologists (ENT) head &
neck surgeons

ORGANIZATION PROFILE

Background and mission. The Kenya Ear Nose and Throat Society (KENTS) Is a professional
organization in Kenya representing otorhinolaryngologists (ENT) head & neck surgeons, ENT Clinical
Officers, Audiologists and ENT nursing officers. Ear, nose, throat and head & neck disorders and diseases
are among the most common conditions, afflicting many people, young and old. They include congenital
conditions and acquired. These conditions are treated and managed by these specialists as per their level
of specialisation. The Kenya Ear Nose & Throat Society was founded in 1988 with a membership of few
members and over the years. The present society is a family of individuals, young and old, from different
parts of Kenya, of different cadres who work in collaboration with each other to try and address ENT, Head
& Neck related problems in the region, to the best of their capacity. Through education (conferences,
workshops, seminars & CME’s) & research, KENTS works to advance the art, science, and ethical practice
of otolaryngology-head and neck surgery. The present society is a family of individuals, young and old,
from different parts of Kenya, of different cadres who work in collaboration with each other to try and
address ENT, Head & Neck related problems in the region, to the best of their capacity.
Special focus on women. KENTS had the goal of increasing female ENT surgeons and the association
is on track with this. Every year the number of women in ENT practice graduating is increasing.

Sectors Covered • Healthcare Sector

Services for SMEs • KENTS support clinics set up by their members by providing
business advisory and case templates for them to be able to
emulate

Trainings Provided • Webinars

• CMEs
• Workshops

Contact Details
Name: Nyawira Gachuhi
Email: info@kenyaentsociety.or.ke
Phone Number +254 726 830 732
Website: https://kenyaentsociety.or.ke/
Phone: +254 726 830 732
Facebook:Kenya ENT Society

53
Kenya Association of Clinical Pathologists
This is an association dedicated to the advancement of Pathology through educational
exchanges in Kenya and in the East Africa Region.

ORGANIZATION PROFILE

Background and mission

KACP was formed solely for the purpose of furthering the public interest by encouraging the study,
advancing the science and improving the practice of Pathology in Kenya. The association provides a forum
for the presentation and discussion of advances in the understanding of pathological processes and for
the presentation and critical evaluation of scientific, technological and methodological advances.

Special focus on women

The association has grant programs that are awarded to young investigators who end up being the leads
in laboratories. The association encourages women to apply and engage with the program.

Sectors Covered • Anatomical Pathology • Microbiology

• Haematology and Blood • Oncology
Transfusion • Cytopathology
• Clinical Chemistry • Molecular Pathology
• Immunopathology • Neuropathology
• Medical Jurisprudence

Services for SMEs • Formulation of • Promote scientific

mechanisms for the knowledge of pathology
creation, promotion and through meetings,
maintenance of standards seminars, discussions,
for certification of reports and publications
individuals in all branches
of pathology

COVID-19 Support for Businesses

The association is running webinars every month and occasionally hold virtual conferences during the
Covid-19 pandemic period.

Contact Details
Dr. Valerie Magutu
Email: info@kacp.co.ke
Phone: +254 726 830 732
Website: www.kacp.co.ke
Facebook: Kenya Association of Clinical Pathologists-KACP
Twitter: @KenyaKacp

54
Kenya Association of Women Surgeons
KAWS brings together all women or female doctors pursuing a career in
surgery across the board in Kenya.

ORGANIZATION PROFILE

Background and mission.

The Association encompasses different female professionals in surgery be it as a Consultant/Attending,
Resident undertaking an MMED-Masters in Medicine/master’s program or fellowship training or a medical
officer or medical student interested in pursuing a career in the surgical field.

Special focus on women.

KAWS is specifically focused on women. It aims to empower the women in all levels in relation to surgery.

Sectors Covered • Medical Sector – Surgery

Services for SMEs • Training

• Empowering and Advocacy
• Service provision in terms of surgical camps and community
health

Training Provided • Hands on training on different elements related to surgery

• Seminars
• Mentorship

COVID-19 Support for Businesses

KAWS has been supporting members throughout this pandemic period as they are frontline workers,
through advocating for proper PPE equipment and sitting in stakeholder discussions to ensure members
are protected.

Contact Details
Website: www.womeninsurgeryke.org
Physical Address: Menelik Medical Centre
Phone: +254715260499
Email: info@womeninsurgeryke.org
Twitter: @KAWSurgeons
Instagram: @womensurgeonskenya

55
Kenya Orthopaedic Association
The Kenya Orthopaedic Association (KOA) is committed to keeping
people in motion through prevention and treatment of musculoskeletal
conditions to humanity. The association aims to serve the profession in
providing the highest quality musculoskeletal care.

ORGANIZATION PROFILE

Background and mission.

The association is open to orthopedic surgeons in the country and is committed to provision of reliable,
quality and affordable Orthopaedic care through:
• Identifying and complying with the requirements of its’ stakeholders
• Complying with the requirements of the healthcare system as well as relevant statutory and
regulatory requirements
• Engaging in quality assurance and control activities of services to patients
• Developing mutually beneficial relationships with suppliers and partnering with them in the continual
improvement of the quality of their products
• Partnering with organizations having a similar or compatible objectives in order to achieve highest
quality of standards

Special focus on women.

KOA supports, engages and empowers women as they grow on to become orthopaedic surgeons in the
country.

Sectors Covered • Orthopaedic Surgery

Services for SMEs • Webinars

• CME’s (Continius medical education)
• Workshops
• Medical Camps
Training Provided • Hands-on workshops
• ATLS (Advanced trauma life support)
• Other relevant course work in Orthopaedic surgery

COVID-19 Support for Businesses

Kenya Orthopaedic Association has Covid-19 resources on their website and are continuously having
Webinars, CMEs, and virtual conferences to engage and empower others in the sector.

Contact Details
Name: Irene
Email:info@koa.or.ke
Phone Number: +254 717 777 225
Website: www.koa.or.ke
Physical Address: Menelik Medical Centre, Suite 5, 1st Floor
Phone Number: +254 785 655 272
Social Media: LinkedIn-Kenya Orthopaedic Association

56
Pharmaceutical Society of Kenya
PSK is the umbrella body of pharmacists in Kenya. The membership is drawn
from the several pharmacists in Kenya practicing in all levels of the
pharmaceutical value chain. In addition, it has associate membership from
other healthcare cadres.

ORGANIZATION PROFILE

Background and mission

Registered as a professional society in 1964, PSK has about 3800 pharmacists in Kenya practicing in all levels
of the pharmaceutical value chain.

The association focuses on three main areas of impact:

1. Compliance to ethics through self-regulation and provision of continuous medical education to
ensure continuous professional development of members;
2. Policy advocacy wherein PSK provides policy and legislative proposals in the pharmaceutical sector
informed by sound scientific research;
3. Promotion of the welfare of pharmacists practicing in Kenya.

PSK is also a CPD provider accredited by the Pharmacy regulator, the Pharmacy and Poisons Board

Special focus on women

Pharmaceutical Society of Kenya encourages women to join and bank on its strength in its convening power
of both private and public health sector actors; the association’s credibility due to its focus on ethical practice
of pharmacy; the loyalty of its membership driving strong participation in the programs; and the strong
governance structure that includes the association’s constitution, elected officials, secretariat and working
committees.

Sectors Covered • Pharmaceutical Manufacturing

• Pharmaceutical Supply Chain
• Wholesale and Retail of Pharmaceutical Products
• Clinical Care
Services for SMEs • Training
• Policy Advocacy

Training Provided • Short sessions of continuous medical education in subjects

covering pharmaceutical manufacturing, supply chain, wholesale
and retail

Contact Details
Dr. Daniella Munene
Email: ceo@psk.or.ke
Phone: +254 722 412 823

Website: www.psk.or.ke
Physical address: PCEA Foundation Block
Jabavu Road, Hurlingham, Nairobi
Phone: +24 722 817 264
Email: info@psk.or.ke
Twitter: @psofkenya
LinkedIn: Pharmaceutical Society of Kenya
Facebook: Pharmaceutical Society of Kenya
57
Tourism and Hospitality

58
Pubs, Entertainment and Restaurants Association
of Kenya
PERAK represents members who run and manage major restaurants, pubs
and entertainment venues, and its main objective is to bring together
operators with a view of resolving common problems in the industry,
developing a code of conduct for its members and help members to comply
with various regulations governing the hospitality industry.

ORGANIZATION PROFILE

Background and mission.

The Pubs, Entertainment and Restaurants Association of Kenya (PERAK), registered in 2004 with the
registrar of societies; was borne of an identified need by investors in the hospitality and entertainment
sectors to bring sanity and order within these sectors. These investors realized that in an industry as critical
and as widespread as the hospitality and entertainment, an industry voice that establishes and maintains
standards for operators in the sector was critical. PERAK is a non-political organization in the hospitality
and entertainment sector in Kenya. It also has recently registered as a limited liability company with the
registrar of companies as part of its strategic plan.

PERAK is affiliated to the Kenya Tourism Federation (KTF), which is an umbrella body for stakeholders in
the tourism and entertainment industry - in its capacity as a significant Tourism Stakeholder. The
Association is the principal voice for tourism and entertainment players; Kenya Association of Hotelkeepers
and Caterers (KAHC), Kenya and Coast Tourism Association (KCTA), Kenya National Chamber of
Commerce & Industry - Nairobi Chamber (KNCCI) etc., to the government and other agencies on matters
of regulations, licensing, and policy. Its operations are deeply rooted in liaison with the relevant government
organs, including the Ministries of Tourism and Information, Trade and Industry, Finance, and Labour
Public health, the KRA and Manpower Development is key to our profile and performance.

The association is governed on two levels – a Board of trustees, and a Board of Directors – by seasoned
sector and industry players & investors who over time have instituted best practices in the running of the
association.

Sectors Covered • Hospitality Sector • Entertainment Sector

Services for SMEs • Policy advocacy - The role of the association is to ensure that
business growth is encouraged. It has created a
comprehensive program of activities aimed at identifying,
analysing, and improving laws and regulations that impact the
members and its trade partners in their industry agenda.
• Membership services – Their BMO looks ahead and provide
services that assist members in meeting the upcoming
challenges that follow in the wake of globalisation.
• Networking, research development & training - Networking
may be in the form of formal or informal forums that link
members, government, service providers, international
operators etc. The business association plays an important
role in creating suitable networks for the members.

59
Training Provided • Staff refresher courses in conjunction with Utalii College and
Tourism Fund
• Security training in conjunction with Kenya Tourism
Federation
• Domestic marketing in conjunction with Kenya Tourist Board
• Tax related trainings
• Labour and employment issues

COVID-19 Support for Businesses

PERAK supports businesses through Covid-19 by information dissemination as they are constantly in
touch with the ministry of health and government and Policy Advocacy where members’ issues are
presented to the government and the ministry of health

Contact Details
Ms. Eunice Ogea
Executive Officer
ceo@perakkenya.co.ke
+254 715 563 912

Physical address: Hurlingham Silverpool Office Suites 4th floor block A

along Jabavu lane off Argwings Kodhek road.
Webiste : www.perakkenya.co.ke
Phone: +254 725 787 261
Email: ceo@perakkenya.co.ke,
marketingnbi@perakkenya.co.ke
marketingmba@perakkenya.co.ke
Facebook: Perakkenya
Twitter: @perakkenya
Instagram:kperak

60
Kenya Association of Women in
Tourism
Kenya Association of Women in Tourism (KAWT) is a non-profit association,
whose primary mandate is to provide a platform for women’s empowerment
through engagement, employment and participation in the tourism industry.

ORGANIZATON PROFILE

Background and mission. The aim of the association is to bring gender aspects of tourism to the attention
of policy makers, especially the issues of women’s employment in the tourism industry and women’s
participation in tourism planning and management
Special focus on women. The association provides mentorship, training and capacity building for
members. Furthermore, the association has strategic partnerships with organizations like KEPSA, WITIA
and other development partners that enhance training, networking and have women cantered programs
that members can access

Sectors Covered • Tourism

• Hospitality

Services for SMEs • KAWT advocates and lobbies for participation in the formulation of laws,
regulations and policies to improve the role of women in tourism.
• KAWT provides an information hub for members where we share and
receive information from members on upcoming events, business and
training opportunities and any industry related news and communication.
• KAWT provides excellent networking opportunities through events and
workshops.
• KAWT facilitates connection between members and other tourism
professionals and entrepreneurs.
• All KAWT events are held in member properties at discounted prices
• KAWT members get opportunities to showcase their organizations or
businesses through affiliate association networks i.e. FEWA, Eco-
Tourism, WITIA, WFTGA.
• KAWT provides an opportunity for members to train and mentor upcoming
tourism and hospitality practitioners to prepare them for the job market
and enhance their performance through provision of best practices.
• KAWT encourages members to work closely with women run Community
Based Tourism Organizations (CBTO’s) to not only empower them but
share knowledge and experience in sustainable tourism practices.

Training Provided • Online Digital Skills and Marketing – through She Trades
• Effective Communication
• Sustainable Tourism trends and practises. – through STTA
• Basic Financial Planning and Management - through KEPSA
• Product Packaging and Pricing – through She Trades

61
 COVID-19 Support for Businesses

• Information dissemination through KAWT’s social media platforms on upcoming interviews,

webinars and webcasts of interest to the Industry.
• Engaging with both Government and private sector entities on input on short term and long-term
mitigation measures for members both employees and business owners.
• Suggesting online courses geared towards skills improvement and capacity building for members.
• Providing KAWT subs-sector Online Open Forums, a platform for members to continue sharing
ideas, possible business opportunities, give encouragement and continue networking as we
navigate through this period.
• Facilitating online Zoom meetings for the committees to continue functioning
• Keeping updated on what other industry players and business owners are doing regionally and
globally in order to share ideas and best business practices with members.
• Providing online training opportunities geared towards new product development, skills
enhancement and digital business enhancement skills.
• KAWT will also advocate for improved intraregional travel and collaboration to make our offerings
more competitive through enhanced connectivity and travel facilitation
• Collaborating with government and other tourism stakeholders to encourage members to diversify
their products and services to avoid dependence on one single activity or market.
• Investing in partnerships and collaborations with organizations with women based programs and
opportunities.

Contact Details
Priscillar C. Lagat
Email: info@kawt.or.ke
info.kawt@gmail.com
Telephone: +254 722 697924

Kenya Association of Women in Tourism,

Western Heights – 1st Floor (Offices of Nature Expeditions)
Karuna Rd, Westlands, Nairobi.
Telephone: +254 763 697924
Website: www.kawt.or.ke
Facebook: @women.tourism
Twitter: @KAWTourism

62
Kenya Association of Tour
Operators
The association represents most experienced tour operators in Kenya

ORGANIZATION PROFILE

Background and mission. The Kenya Association of Tour Operators (formed in 1978) is a non-political
Association of the leading and most experienced tour operators in Kenya whose main objectives are:

• To provide a forum for Government licensed tour operators in Kenya through which to address and
deal with issues of relevance to their business interests.
• To provide a voice for the tour operators in its dealing with the Government in all areas.
• To uphold the good reputation of Kenya as a tourist destination by ensuring that Kenya Tour
Operators maintain the highest standards of service and value.
• To give clients and individual clients alike the confidence of knowing that Kenya has a mechanism
designed to consider the possible redress of any wrongs which a client may have suffered.
• To uphold and improve the business standards and ethics of members by recommending certain
standards which the Ministry of Tourism and Information might consider in determining whether or
not to grant or renew the license of an operator

Special focus on women. KATO’s services to members are currently provided uniformly across the board
and do not differ on the basis of gender.

Sectors Covered • Tourism sector

Services for SMEs • Information exchange

• Recommendation/reference
• Bonding scheme
• Arbitration/mediation Facility
• Lobbying activities
• Access to KTF safety & communication center
• Easy access to pre-paid park tickets
• Networking
• Education and training
• Members online directory and database
• Use of the KATO logo as a mark of quality
• Information on and access to overseas trade shows and
exhibitions.
• Stronger bargaining power
Training Provided • All aspects of tour operations
• General business management

63
COVID-19 Support for Businesses

KATO has engaged in a number of support services to members to assist with Covid-19 recovery efforts
but these have been offered to all members equally.

Contact Details
Joan Waithera
Email: member@katokenya.org

Kenya Association of Tour Operators

KATO Place, 06 Longonot Road (Opposite Shelter Afrique Centre) Upper Hill
Telephone: 2713386 / 2417864 / 2622961 / 2726517
Fax: 020 2719226
Cell: 0722 434845 / 0713 762076
Email: info@katokenya.org

Facebook: katokenya
Twitter: @katosecretariat

64
Federation of Community Based Tourist
Organizations
The association represents community based tourist organizations

ORGANIZATION PROFILE

Background and mission. The Federation of Community Based Tourism Organisations (FECTO),
hereinafter referred to as the organisation is a non-political, local Non-Governmental Organisation duly
registered and working in Kenya with a view of empowering community enterprises in the entire country. It
is an umbrella body of 687 enterprises spread across the country. Started in 2010 by volunteers with a
passion to transform the lives of Kenyans through their wealth of experience in various disciplines, FECTO
has over the past few years expanded to a large membership with a target of exceeding 1,000 Enterprises
by 2021. FECTO members include like-minded entities that support the above ideas.

Special focus on women. FECTO empowers women on technical skills e.g. production of energy saving
stoves, making of environmentally friendly briquettes for cooking (produced from dried leaves).

Sectors Covered • Tourism

• Agriculture
• Environment

Services for SMEs 1) Product development

Community Enterprises products and services are developed within
an agreed standard that meets the market locally and globally. This
is to achieve quality products and top notch service delivery among
others
2) Marketing
Effective and efficient marketing opportunities for Community
Enterprises that are developed and/or expanded; and implemented.
CBTEs are basically small and medium sized enterprises. Therefore,
the capacity to market as individual is limited, and the need to
collaborate and market collectively as a unit is inevitable. FECTO
ensures that products and services from CBTES and members meet
the minimum standards and requirements of the marketing body.
3) Business Skills Enhancement
Skills enhancement for business, product and services development,
business acumen and management skills enhanced among
Enterprises
4) Resource Mobilization and Partnerships
FECTO sufficiently and increasingly sources support from a diversity
of sources and partnerships for its members. FECTO marshals a
formidable and efficient fundraising mechanism that involves working
with partners that include private and public sector partners.
5) Lobbying & Advocacy
Awareness creation to its members on policy matters in relation to
what they are doing e.g. when issues arises conflict between wildlife
and human with the conservancy areas, tourism and land bills and
any other that is in the benefit of the CBTEs

65
Training Provided The association offers trainings on waste management, trains women
on using waste paper to produce handbags, necklaces, mats, etc.
FETCO also focuses on business and marketing plans development
and provides guidance to women entrepreneurs to implement the
plans. The association also trains women on governance and group
dynamics, innovation and product development.
6)

COVID-19 Support for Businesses

FETCO introduced a programme on food security where the association empowers women on storing
enough food for their families. FETCO trained the women on saving on a daily basis as little as 1 dollar
with down payment of 3 dollars where food is delivered to them in large quantities. In addition, FETCO
introduced an activity that keeps the women busy while generating income in an environmentally friendly
manner.

Contact Details

Mildred Ichingwa
Email: fectonorthriftkenya@gmail.com
Tel: +254 726402341

FECTO Kenya
P.O. Box 3228 -30100
Eldoret
Email: fectonorthriftkenya@gmail.com
Facebook: FECTO Kenya

66
Kenya Tourism Federation
KTF is a tourism specialised association in Kenya

ORGANIZATION PROFILE

Background and mission. Kenya Tourism Federation (KTF) is the national apex body of the tourism
private sector in Kenya, representing the eight key tourism trade associations, namely:
• Kenya Association of Tour Operators (KATO); Kenya Association of Air Operators (KAAO); Pubs,
Entertainment and Restaurants Association of Kenya (PERAK); Kenya Association of Travel
Agents (KATA); Kenya Coast Tourism Association (KCTA); Ecotourism Kenya (EK); Kenya
Association of Hotel Keepers and Caterers (KAHC); Kenya Professional Safari Guides Association
(KPSGA).
• The core mandate of KTF is advocacy for enabling policies to grow, protect, and sustain the tourism
sector.

Special focus on women. KTF is very intentional in encouraging women to take up positions in boards
and committees.
Sectors Covered • Tourism
• Travel
• Hospitality

Services for SMEs The key objectives of KTF are to:

• Provide a single voice for the tourism industry;
• Enhance ethics and standards in the tourism industry;
• Strengthen private sector representation on the various
organisations/boards that impact on tourism;
• Provide a forum through which the industry can give input to
the marketing activities of the Kenya Tourism Board;
Lobby and constructively engage Government on issues
critical to the industry

Training Provided Security trainings stakeholders networking/ marketing forums in the

tourism sector.

COVID-19 Support for Businesses

The COVID-19 support would be to all the KTF membership with emphasis to SMEs and women owned
businesses for the stimulus packages. Additionally, KTF plans on creating a good tourism platform and
environment for the associations for the SME’S opportunities post Covid-19.

Contact Details
Kenya Tourism Federation,
P.O. Box 15013-00509 Langata Nairobi.
KWS Complex along Langata Road
Email: admin@ktf.co.ke
Telephone: + 254 20-8001000/3 Cell: +254 722-745645 or + 254-738-617499
Twitter: @KTF_Kenya
Website: www.kenyatourism.or.ke
67
IT & BPO

68
Online Professional Workers’ Association of
Kenya
The association represents Kenyans who earn a living as online workers

ORGANIZATION PROFILE

Background and mission. Online Professional Workers Association of Kenya (OPWAK) is a non-profit
organization and the voice of Kenya’s online workers. It brings together online workers in Kenya with the
aim of providing a wide range of resources that will help the members to excel in their chosen profession.

Sectors Covered OPWAK membership includes online workers in the following

sectors:

Services for SMEs • Accounting & Consulting • Mentorship

• Sales & Marketing • Networking
• Customer Service • Legal
• Admin Support
• E-Commerce • Translation
• Web, Mobile & Software • Writing
development • Design & Creative
• Advocacy • Engineering &
• Capacity building Architecture
• Marketing • Data Science & Analytics
• IT & Networking

Contact Details
Frida Mwangi
Email: frida.mwangi@opwak.or.ke
Telephone:
+254 722656469
+254733172061

Website: www.opwak.or.ke
Facebook page - https://www.facebook.com/Opwak254
Facebook group - https://www.facebook.com/groups/538889053516208
Twitter - https://twitter.com/OPWAK1
LinkedIn - https://www.linkedin.com/company/online-professional-workers-association-of-kenya

69
Handicrafts

70
Ubunifu Association
The association represents SMEs in the handicraft sector

ORGANIZATION PROFILE

Background and mission. Ubunifu Association is a Business Member Organization (BMO) established
in 2016 by a group of sixteen (16) Small and Medium Enterprises (SMEs) whose objective is to
manufacture premium hand-crafted products for local and international markets.

In addition, the association offers expertise and market support to members. As such, Ubunifu has grown
to over 65 active members from our industry priority sectors, namely, leather accessories, textiles and
apparel, basketry, jewelry and home décor.

The Association is present in Kenya and was initially hosted and incubated by Kenya Export Promotion
and Branding Agency (KEPROBA- then Export Promotion Council). The demand for hand-crafted products
is strongly influenced by fashion, consumer purchasing patterns, and economic conditions in both local
and export markets.

Special focus on women. Ubunifu Association through its partners provides access to opportunities that
specifically focus on women entrepreneurs

Sectors Covered • Ubunifu Association Kenya provides support for SMEs in the
handcrafted industry in the leather, accessories, textiles,
apparel, basketry, jewelry and home décor sectors.

Services for SMEs • Provide access to Ubunifu Association Kenya engagement

activities, e.g. fairs, conferences, etc.
• Provide opportunities to create networks and partnerships.
• Access to grant opportunities.
• Personal development opportunities by offering trainings and
webinars bi-weekly.
• Accelerate access to markets.
• Supporting the pitch and promotion of members brands on our
platforms.

Training Provided • Ubunifu Association has provided digital marketing training,

sales training and financial management training for members

COVID-19 Support for Businesses

Ubunifu Association members have access to financial support opportunities that have been designed
for women owned businesses. The association also presents webinars and disseminates information on
opportunities to members via its social media platforms

71
Contact Details
Grace Mbugua
gracem@jeilocollections.com
+254 722210894

Ubunifu Association Kenya

Website: www.ubunifuassociation.co.ke
Address: Nairobi, Kenya
Phone: +254735446841
Email: ubunifukenya2017@gmail.com
info@ubunifuassociation.co.ke
Twitter: @UbunifuKenya
Facebook: @UbunifuKenya
Instagram: @ubunifukenyaassociation

72
Agribusiness

73
Fresh Produce Exporters Association of Kenya
The association represents exporters of fresh produce in Kenya

ORGANIZATION PROFILE

Background and mission. The Fresh Produce Exporters Association of Kenya (FPEAK) is Kenya’s
premier trade Association representing growers, exporters and service providers in the horticulture
industry. Formed in 1975, when export horticulture was in its infancy, the Association has grown to become
Kenya’s foremost sectoral trade association. Members of the Association are involved in growing and/or
exporting fresh cut flowers, fruits, and vegetables. FPEAK provides a focal and coordination point for the
horticulture export industry.

Special focus on women. FPEAK services are tailored to member businesses who are either women or
men and does not discriminate. FPEAK’s membership is open to all who are doing horticulture export
business so long as they meet the membership requirements.

Sectors Covered • FPEAK provides support to the horticultural sector specifically on fruits
vegetables and flowers.

Services for SMEs • FPEAK supports growers and exporters by providing technical and
marketing information and training, act as an information centre, and run
active lobbying and advocacy programs to enhance the sector’s
competitiveness. Specifically,
• FPEAK influences and advocates for a conducive national and
international business environment, policies, tariffs and trade agreements
on behalf of its members and the horticulture Industry in Kenya. This is
done through public and private partnerships at both local and
international level
• Capacity Building: FPEAK partners with development agencies and other
stakeholders to enhance growers, exporters and service providers’
capacity along the horticulture value chain.
• Marketing: FPEAK links its growers and members to national and
international markets. This is made possible through creating direct
market linkages, supporting members to attend national and international
trade fairs and providing timely market information. FPEAK together with
its members is continuously promotes Kenyan horticulture products
internationally and seeks widening its market.
• Compliance & Standard: FPEAK with other stakeholders supports
members to comply with national and international market requirements
and conventions (official and private standards). FPEAK collaborates with
standard owners and implementers to bring compliance closer to Kenyan
producers through participation in interpretation and harmonization of
standards.
• E-Learning Resources: FPEAK has interactive e- learning Portal. Click on
the links in its website that provide access to various self-service options

74
 and programmes for members. This portal is designed to enable
knowledge sharing and increase training reach to stakeholders.

Training Provided FPEAK provides various capacity building services which include but not limited
to, good agricultural practices, food safety and compliance to standards, crop
agronomy, farmer groups training and preparation for standard certification.

COVID-19 Support for Businesses

FPEAK has been providing logistics support to all its members without categorising whether women led
or men led during the Covid-19 pandemic. The support includes webinars, press briefs, training, advocacy
and lobbying for interventions from government and other partners.

Contact Details
The Chief Executive Officer, FPEAK
Fresh Produce Exporters Association of Kenya
New Rehema House, Raphta Road West lands
P.O Box 40132 00100 Nairobi,
Telelphone : 254 0205160333,
Email: Info@Fpeak.org
Website: www.fpeak.org

75
The Society of Crop Agribusiness
Advisors of Kenya
SOCAA focuses on everything agribusiness

ORGANIZATION PROFILE

Background and mission. The Society of Crop Agribusiness Advisors of Kenya (SOCAA) is a
membership-based BMO for agribusiness advisors and consultants covering all aspects of agribusiness
support services – including agro inputs, agronomy, postharvest handling, market access, standards
compliance and certification, agricultural finance and other related disciplines that support agribusiness.

Special focus on women. SOCAA has recently collaborated with ITC SheTrades to on-board a special
service for women owned agribusiness that combines their agribusiness support services with the ITC
crisis management toolkit. In additional, the association applies a gender lens to issues of agribusiness in
order to identify specific issues of focus on women’s development.

Sectors Covered • SOCAA’s focus is on crops-based enterprises and our support

engagement covers the academic, research, government and
private sector actors who are focused on crops-based
agribusiness.

Services for SMEs • Advisory services – • Advocacy – on

through their network of sustainable agriculture
advisors and consultants related themes in
SOCAA brokers linkage promotion of food and
to the relevant expertise nutrition security SOCAA
in issues of Agro Inputs, partners with private
production (agronomy), sector, government, and
post-harvest handling, consumer groups to
market access, standards advocate for holistic food
compliance, and and nutrition approaches
certification. that ensure safety.

Training Provided
Training is customized to client needs and covers the full range of good agriculture practices (GAP),
standards compliance and implementation, post-harvest handling and value addition, and market access.

COVID-19 Support for Businesses

• Webinars – Food and Nutrition Security in light of COVID19; Value chain focused masterclass
webinars for Avocado, French beans and Peas
• Online training (webinar) – Crisis management and recovery planning based on ITC
SheTrades RRAP toolkit.
• Technical support (customized and on request basis) on agribusiness technical or market
related issues and challenges

76
Contact Details
Jane Musindi
Email: technical@socaa.or.ke
Telephone: +254 721 733 211

Location: CPF Building, off Parliament Lane, 3rd Floor.

Website: www.socaa.or.ke
Email: info@socaa.or.ke
Telephone: +254 20 2215080
Twitter: @socaakenya
Facebook: @socaakenya
Instagram: @socaakenya

77
The Avocado Society of Kenya
The Avocado Society of Kenya is a registered association for growers, exporters
and other Value - chain players.

ORGANIZATION PROFILE

ORGANIZATION PROFILE
Background and mission. The Avocado Society of Kenya is a registered association for growers,
exporters and other Value - chain players. We are focused on promoting efficiency in production and
organized marketing towards a long-term profitability of avocado agribusiness in Kenya Our vision is to
take the lead role towards a sustainable and profitable avocado agribusiness. We are missioned to working
in partnership with public and private stakeholders, to provide innovative services that influence the
transformation of agriculture, empower members and specifically small- holders to sustainably increase
productivity in response to the market demands for improved livelihoods. Special focus on women.
FPEAK services are tailored to member businesses who are either women or men and does not
discriminate. FPEAK’s membership is open to all who are doing horticulture export business so long as
they meet the membership requirements.
Special focus on women: Orchard establishment and management-Training farmers on Good
Agricultural Practices will enable farmers through profitable avocado farming. Value addition-Our focus on
value addition will help groups earn more profits from avocado farming. Establishing marketing groups-
This will help address the challenge in getting ready markets for produce.

Sectors Covered • Agronomy Sector

• Market Sector
• Financial Sector
• Policy and Advocacy Sector

Services for SMEs • Orchard Establishment-We help growers in establishing orchards on the
right practices.
• Extension Services/Agronomy support- We take growers through the
production journey.
• Management and input supply-We do help in orchard management easy
access to farm inputs.
• Market linkage- We link the individuals and groups to exporters and ethical
buyers locally and abroad o Policy advice and advocacy e.g. on market
and licensing

Training Provided
We train on Good Agricultural Practice, Agronomy and Food Safety Standards.

78
 COVID-19 Support for Businesses

• Online training through Webinars hosted on zoom on Good Agricultural Practices.

• Remote agronomy support
• Farm visits
• Helping access to certified planting seedlings for orchard establishment
• Subsidising farm inputs for affordability and accessibility
• Working with financial institutions to offer support for seed capital.
• Offer more training on food handling, nutrition and Good Agricultural Practices.
• Value addition for avocados to supplement profits.

Contact Details

Name ; Janet Njogu

Email; Janet80njogu@gmail.com
Phone No; +254 723 491549

P.O BOX 12898-00400

NAIROBI, KENYA
Kenyatta University,
Unicity mall, Thika Rd
Tel: +254 722406941, +254 733917964
Facebook, Instagram, Twitter: Avocado Society of Kenya.
Email:info@kenyaavocados.co.ke
Web:www.kenyaavocados.co.ke

79
 Africa Agribusiness Academy
AAA seeks to foster innovation and growth of agribusiness SMEs in Africa by connecting
entrepreneurs within Africa and with the international business community and strengthens individual
entrepreneurs to grow their businesses and capacities.

ORGANIZATION PROFILE

Background and mission. AAA is an entrepreneur member organization registered under the laws of
Kenya CAP 486 in 2013 as a company limited by guarantee. AAA seeks to foster innovation and growth
of agribusiness SMEs in Africa by connecting entrepreneurs within Africa and with the international
business community and strengthens individual entrepreneurs to grow their businesses and capacities.
AAA currently embraces a network of six country chapters of Kenya, Uganda, Tanzania, Ethiopia, Rwanda
and Malawi. Each country chapter has its own board that is legally registered - bound together by a joint
Charter comprising in total 24 Business clubs (BCs), 8 Sector Desks (SDs) with an overall membership of
700 owner entrepreneurs working with close to 2 million farmers. In Kenya AAA is working with over 200
owner entrepreneurs (over 30% being youth and women) working with over 750,000 farmers. The country
chapters set policies for the country within the confines of the AAA Charter. The network is governed by a
Pan African Board supported by a Secretariat.
Special focus on women: AAA has promoted SE and SME enterprises that are specifically owned or managed
by women by ensuring that they undergo training and mentorship programs in all aspects of business development
and that at least 40% get linked to access to finance in order to enhance women economic empowerment. This has
had a transformative change in the supply chain systems, increased incomes and welfare of the low income earners.

• AAA promotes entrepreneurship skills through trainings and mentorship to women led SMEs
through business incubator programs. This is to enhance women economic empowerment
targeting those enterprises that are most preferred by women such as poultry and dairy.
• AAA creates awareness to women on financial literacy/management through trainings and
mentorship
• AAA provides women owned SMEs access to business growth finance through linkage to
funding opportunities such as collateral free loans with friendly interest rates e.g. recently
launched ‘AAA stitching Small Credit Fund’, grants and equity
• AAA gives women position of leadership within its structures. Out of the 5 Business Clubs, 2
(Upper, Eastern and Nairobi/Central) are led by women.
• AAA gives women equal employment opportunities. Majority of members, business club
leaders, prominent employees, Stitching AAA fund managers and sector desks leaders are
women.
• AAA provides a 90 days maternity leave for women and 14 working days paternity for men on
birth by the officially registered spouse
• AAA particularly encourages young women entrepreneurs to become members.
.

SectorsCovered • Dairy • Value addition

• Poultry • Agro inputs and vet
• Horticulture services
• Commodity • Grains and pulses
value chains

80
 • Sunflower • Flour packaging and
production milling
• Manufacture – • Aggregators
animal feeds • Livestock keeping
• Fresh food
producers

Services for SMEs • Mapping and profiling of existing agro-based MSMEs and develop a
database for the agro-based MSMEs that should be domiciled at AAA and
the agro-based MSMEs lobby and advocacy platform
• Organizing MSMEs to form an agro-based MSMEs lobby and advocacy
platform, that should be recognized by the government and engaged in
policy making and review processes of policies and strategies likely to
impact the agro-based MSMEs
• Establishment of a revolving fund by the government targeting agro-based
and other MSMEs in the country
• Development of technical enhancement program for MSMEs to empower
MSMEs with required business skills to sustain the business. This should
be undertaken in close consultation with the AAA.
• Organizing and participating in policy dialogue platforms.

Training Provided
Training, coaching and mentorship: This entails development of tailor-made training modules and business
cases, coaching and mentorship by experienced business experts and successful African agri-food
entrepreneurs who provide and share practical knowledge and solutions to teething challenges that affect
start-ups and new businesses more specifically to youth and women enterprises. This in turn creates
momentum and opportunities for young entrepreneurs. For those aspiring and upcoming entrepreneurs,
mentorship by real business people and business experts who have gone through the real life experiences
is key in enabling them to understand the holistic, innovative and relevant business solutions. Overcoming
the fear of failure in their businesses enables them to identify and tackle obstacles that hinder their business
ambitions. AAA membership consist of a mixture of carefully selected entrepreneurs that belong to these
categories as well as a pool of business experts who will assist the youth enterprises to reach their full
business potential through tailor-made business solutions.
ii. Resource Centre: This provides an online platform for sharing of practical knowledge and documentation
of best practices, identification of critical success factors and making these learning tools available to other
upcoming entrepreneurs. The existence of vibrant learning networks in terms of self-propelling Business
Clubs (BCs) and Sector Desks (SD) in each country support activities aimed at tailoring services to the
different categories of upcoming entrepreneurs through an easy-to-use online communication tool known as
AAA App as well as re-enforcing support to the sectors by successful business people, professionals and
other enterprises (B2B). Through this online tool that act as a resource centre, AAA provides a platform for
learning, exchange of knowledge, experiences and opportunities for members and non-members and is
specifically appropriate for coaching and mentorship especially at these times of COVID-19 pandemic.
iii. Entrepreneurs support entrepreneurs: AAA Brings together successful enterprises and business experts
who have gone through real life experiences and upcoming young men and women willing to make effective
decisions in their next steps to grow their businesses This entails identification of these successful
businesses that are willing to share their experiences, offering personal journeys and testimonies in their
quest to mentor and coach young entrepreneurs to grow, develop and sustain their businesses.

81
 COVID-19 Support for Businesses
AAA is supporting women-owned businesses and women led businesses through agribusiness incubation
& acceleration programs for MSME-driven agriculture development, agribusiness investment planning and
financing by identifying their specific needs and connecting them to financial service providers and
successful businessmen and women for mentorship and coaching.

AAA is also linking the WOBS to key business service providers, new innovations in the agricultural sector,
finance and markets. AAA is also promoting change of mind set to new agribusiness strategies,
competitive and market-oriented production in agricultural value chains are needed for the WOBs to gain
from the massive opportunities that exist in the sector.

AAA will also continue to provide technical support in identifying value chain gaps and opportunities in
agribusiness enhances access to markets, financial services, technical knowledge and relevant
information to plan and grow their businesses

Contact Details

Madam Mercy Mwende of Sweet and Dried and also a member of the board.
Email: sweetndried@gmail.com
Phone: 0723562445
We are located at Farmers Conference Centre, 3rd floor.
P.O BOX 43148-00100 Nairobi.
Phone: O721234639
Email: email: info@aa-academy.org/charles.gitau@aa-academy.org
Social networks: facebook @ Africa Agribusiness Academy
Twitter: @aa_academy
Website: http://www.aa-academy.org

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International Trade Center (ITC) – SheTrades
54-56 Rue de Montbrillant, 1202 Geneva, Switzerland
+41 22 7300 384
www.intracen.org / www.shetrades.com

SheTrades in the Commonwealth project

© 2019