Directory of Business

Support Organization
Kenya
CONTENTS
PREFACE4 Association of Kenya Business Events 30
Women in Real Estate 31
Cross-Cutting Sector 5 Kenya Security Industry Association 32
Kenya Export Promotion and Branding Agency 6 Women in Security Kenya 33
1Million Start-ups Kenya 7 Event Organisers Association of Kenya 34
Commonwealth Businesswomen’s Network Kenya 8 Management Consultants Association of Kenya 35
East African Business Council (EABC) 9 Association of Kenya Professional Insurance Agents 36
Organization of Women in International Trade 10
The Kenya Private Sector Alliance 11 Health Sectors 37
African Women’s Entrepreneurship Program (AWEP) 12 The Kenya Ear Nose and Throat Society 38
Joyful Women Organization 13 Kenya Association of Clinical Pathologists 39
Kenya Association of Manufacturers 14 Kenya Association of Women Surgeons 40
Small Medium Enterprises Founders Association 15 Kenya Orthopaedic Association 41
Association of Start-ups and SMEs Enablers of Kenya 16 Pharmaceutical Society of Kenya 42
Micro & Small Enterprises Federation 17
Kayana Kenya 18 Tourism and Hospitality 43
Her Hustle Limited 19 Pubs, Entertainment and Restaurants Association of Kenya 44
Women in Business Kenya 20 Kenya Association of Women in Tourism 45
Mums in Business Forum & Association (MIBA Kenya) 21 Kenya Association of Tour Operators 46
The Kenya Alliance of Resident Associations 22 Federation of Community Based Tourist Organizations 47
Africa Women in Trade 23 Kenya Tourism Federation 48
Regal Africa Business Institute 24
Priority Activator Consulting Limited 25 IT & BPO 49
Online Professional Workers’ Association of Kenya 50
Other Sectors 26
Hairdressers, Beauty and Barbers’ Association Professionals 27 Handicrafts51
The Kenya National Fire Brigades Association 28 Ubunifu Association 52
Marketing Society of Kenya 29

2
CONTENTS
Agribusiness53
Fresh Produce Exporters Association of Kenya 54
The Society of Crop Agribusiness Advisors of Kenya 55
The Avocado Society of Kenya (ASK) 56
Africa Agribusiness Academy 57

COLOPHON58

3
PREFACE
Introduction membership application process for each BSO and learn about ongoing women-focused
The International Trade Centre (ITC) is implementing the SheTrades Commonwealth initiatives. Launched in February 2021, this directory is hosted by the Kenya Export
project from April 2018 to March 2022 (Phases I – III). The project aims to increase Promotion and Branding Agency (KEPROBA) as the anchor BSO for Kenya for continual
economic growth and job creation in Commonwealth countries through the increased updates and dissemination.
participation of women-owned businesses (WOBs), positioning the Commonwealth at
the forefront of creating trade and investment opportunities for women. In addition, the About SheTrades
project (Phase III) looks at maintaining the relevance and active use of BSO Directories The SheTrades initiative aims to connect three million women to market by 2021 and
for women entrepreneurs. rallies stakeholders around the world to work together on seven actions to address trade
barriers and create greater opportunities for women entrepreneurs. It is supported by a
Since April 2018, the project has worked to develop the capacity of export-oriented web and mobile digital platform.
women entrepreneurs and women-owned businesses (WOBs) in Kenya in the For more information, please visit shetrades.com.
agribusiness (coffee, tea, avocado, beans, and peas), information technology and
business process outsourcing (IT & BPO), textiles & apparel (T & A) and tourism sectors, About ITC
in close cooperation and partnership with Business Support Organisations (BSOs) and The International Trade Centre is the joint agency of the World Trade Organization and
private sector actors as well as other sector-relevant stakeholders. The project has the United Nations. ITC assists small and medium-sized enterprises in developing
supported over 800 WOBs in Kenya through a combination of online and offline trainings, and transition economies to become more competitive in global markets, thereby
mentoring programmes and business-generation activities. contributing to sustainable economic development within the frameworks of the Aid-
for-Trade agenda and the United Nations’ Sustainable Development Goals.
As part of its project plan, the SheTrades Commonwealth project developed a Kenyan-
focused directory of BSOs and their relevant services targeted at SMEs, in particular About KEPROBA
women entrepreneurs and women-owned businesses (WOBs). The Directory, as an open The Kenya Export Promotion and Branding Agency (KEPROBA) is a State Corporation
source repository, serves to raise awareness among WOBs of the business support established under the State Corporations Act Cap 446 through Legal Notice No.110 of
services available to them and to increase the visibility of BSOs in Kenya. Through this August 9th, 2019 after the merger of the Export Promotion Council and Brand Kenya
one-stop catalogue, businesses can access profiles and relevant contact information Board. The agency’s mandate is to implement export promotion and nation branding
of BSOs, stay updated about trainings and services offered, receive guidance on the initiatives and policies to promote Kenya’s export of goods and services.

4
Cross-Cutting Sector
KENYA EXPORT PROMOTION AND BRANDING AGENCY

Kenya Export Promotion and Branding Agency is a State Corporation established under the State Corporations Act Cap 446 through Legal Notice No.110 of August 9th, 2019, after the
merger of the Export Promotion Council and Brand Kenya Board. The agency’s mandate is to implement export promotion and nation branding initiatives and policies to promote Ken- Adress
ya’s export of goods and services. KEPROBA coordinates Kenya’s participation in trade promotion activities including trade fairs and buyer-seller meets. The agency provides export 4th floor, NHIF Building,
assistance for exporters as well as producers of export products in Kenya through knowledge-based support and information dissemination. Its focus is to promote and facilitate the Upper hill,
development and diversification of Kenya’s export products and markets while delivering on their national brand promise. P.O. Box 40500 - 00100,
Nairobi, Kenya
Tel: +254 (20) 271 523 6/7
Email: exports@brand.ke

Website
• Capacity Building: Thematic training on exporting All Sectors • Introduction to Exporting (targeting potential and www.brand.ke
of new and potential exporters to enable them to new exporters)
take better advantage of available opportunities • Enterprise Export Capacity Development (EECD) – Contact details
• Product development and adaptation: KEPROBA targeting existing exporters Contact Person
guides enterprises through an integrated prod- Rebecca R. Mpaayei-Saruni
uct development programme to ensure that the Email: RMpaayei@brand.ke
products conform to mandatory regional and in-
ternational standards such as quality, packaging, Adress
labelling, and branding, etc. 1st & 16th Floors, Anniversary
• Trade Fair Preparation: KEPROBA offers enter- KEPROBA services are available to all enterprises • Trade advisory and business counselling services Towers, University Way
prises attending trade fairs a preparatory seminar including women owned enterprises • Capacity building P. O. Box 40247 – 00100 GPO,
on their participation in the trade fair. • Assistance with participating in trade missions and Nairobi Kenya
• Export Readiness Assessment: KEPROBA carries exhibitions Tel: + 254 20 222 85 34-8
out assessment to ascertain the level of readiness • Information dissemination Mobile: +  254722 205 875
of enterprises to export, including an identification +254734 228 534
of areas that the enterprises need to strengthen to Fax: +  254 20 222 85 39 /
improve its export capability. + 254 20 221 80 13
• Trade advisory Services: The agency offers free
counselling services to new and existing exporters Social media
on export procedures and new market trends. makeitkenya
• Market Intelligence: The agency provides export- MakeItKenya
ers or potentials exporters with country reports makeitkenya
that offer opportunities in specific countries, in- 
Kenya Export Promotion
cluding market Trends, market Research reports, and Branding Agency
opportunities for export of services, among other
services.

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CONTENTS 6
1MILLION START-UPS KENYA

1Million Startups Kenya is the local chapter of a global entrepreneurship community that supports entrepreneurs in tackling at least one of the 17 UN SDGs as a business action. With
chapters spanning across 65 countries , the community is based in Vienna, Austria. Adress
Aly’s Centre building,
Westlands
Nairobi, Kenya

Website
As a business support organization, 1Million start- The Association’s local chapter runs a hub for women The Association provides coaching on entrepreneur- www.1millionstartups.co.ke
ups provides entrepreneurs with a community, global called Women Biz360 that empowers women on ial leadership, technology, and finance. The Associ-
exposure, and capacity building opportunities. entrepreneurial leadership and technology. Through ation also runs an accelerator program for entrepre- Contact details
the think tank, the local chapter helps women to neurs looking to attract capital for their businesses. Contact Person
leverage technology for their businesses by match- Margaret Mutheu
ing them with students in tech to co-create solutions Head of Programmes
for any business challenges they face through design Tel: +254724821670
thinking, finance and wealth creation. Since COVID-
19, the association has been increasingly support- Social media
Entrepreneurs across all sectors that promote sus- ive by providing more coaching programs and finan- The Association has been running webinars to help 1millionstartup
tainable growth. cial assistance in addition to organizing fundraising women in the area of digital transformation so that 1millionstartups
activities. they can continue doing business online. 1millionstartupsea
Following their participation in the Training of Train-
ers on crisis management and recovery planning
offered by the SheTrades Commonwealth project
(STC), the Association will be able to train at least
25 WoBs on how to use the STC Crisis Management
Toolkit to better manage crises. Additionally, 1Million
startups provides post-COVID-19 support through
coaching programs.

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CONTENTS 7
COMMONWEALTH BUSINESSWOMEN’S NETWORK KENYA

Commonwealth Businesswomen’s Network Kenya (CBWN-K) is a ground partner of the Commonwealth Businesswomen’s Network (CBWN) – a registered Community Interest Company
in the UK. CBWN is an accredited organisation directly recognised by 54 governments across six continents committed to advancing UN’s Sustainable Development Goal 5 and the Com- Adress
monwealth Charter. Kindaruma Road
With a mission driven by the 3Ts – Talent, Training and Trade. CBWN-K focuses on women’s leadership and economic empowerment. Blue Violet Plaza
Nairobi, Kenya

Website
www.cbwnkenya.org

• Economic empowerment training programs • Agriculture • Financial literacy Contact details

• E-Market platform hosting 500 shops • Real Estate and Construction • Capacity building on trade Contact Person
• BizPictch forums with potential financiers and • Service Industry • Health and wellness Nana Wanjau
investors • Fashion and Beauty • Leadership Chairperson
• Trade missions • Manufacturing • Customer experience Email: m vnana26
• Industrial visits • ICT @gmail.com
• Networking across the Commonwealth info@cbwnkenya.org
• Mentorship for the youth Tel: +254722707227 |
+254722707227

Social media
CBWN-K’s services target women in the following CBWN-K has developed an E-market platform that CBW Kenya
categories: currently hosts over 500 shops for free. In addition to CBWkenya
• International trade readiness increasing the visibility of businesses and products, cbwkenya
• Startups CBWN-K trains businesswomen on how to pitch busi-
• Supporting grassroots women ness proposals, connects them with potential inves-
tors and offers women owners of small businesses
cash prices amounting to Ksh.100,00.

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CONTENTS 8
EAST AFRICAN BUSINESS COUNCIL (EABC)

The East African Business Council (EABC) is the apex advocacy body of the private sector and corporates from the six East African countries. It was established in 1997 to foster the inter-
ests of the private sector in the integration process of the East African Community. As the representative of private sector associations in the region, EABC was granted observer status Adress
in organs and activities of the East African Community (EAC). EABC therefore participates in various sectoral meetings, including those with the Coordination Committee and the Council East African Business
of Ministers, and the Summit of the EAC Heads of State, with the objective to ensure that the agenda of the private sector is well articulated and received by policymakers. Council (EABC)
EABC’s raison d’être is to seek change in public policy in order to promote a business environment conducive to business formation, growth and expansion. EABC therefore provides a P. O. Box 2617
regional platform through which the business community can present their concerns at the EAC policy level, with the overall aim of initiating dialogue with policy makers at all levels to Ninth Floor, Mafao House,
allow for speedy resolution of concerns and further reforms to increase intra-EAC trade and create a diversified, competitive, export-led, integrated and sustainable economy in the East Old Moshi Road Arusha,
African Community. Tanzania
Additionally, EABC works towards promoting private sector’s regional and global competitiveness in trade and investment through addressing challenges experienced by EABC members Tel: +255 27 2520162
at organizational and firm level and through the provision of tailored market intelligence. +255 27 2520163
Email: admin
@eabc-online.com

Website
www.eabc-online.com
• Policy Advocacy: gain opportunities to contribute to • Reasearch: EABC conducts various studies on behalf • Business Development Principles
the formulation of policies at regional level on issues of its members to come up with evidence-based policy • Market Access Contact details
affecting your sector. advocacy. • Simplified Trade Regime (Requirements and Contact Person
• Business Development Services and Networking: • Trainings: EABC provides various trainings for its com­pliance) Miss. Miriam Mondosha|
Gain exposure to local, regional, and international members, such as training on Rules of Origin, Export • Compliance to Standards and SPS Manager- Policy, SMEs,
markets and investors seeking partnerships and col- Management, EAC Customs Procedures, Advocacy for • Export Readiness Market Access & Gender
laborations in the East African Community. Associations and Sensitization on Mutual Recognition • Tax administration and compliance Tel: +255 27 2520162
• Advisory services on trade policy and law: In addi- Agreements for various professional groups, etc. • Procurement procedures and compliance with +255 27 2520163
tion to policy advocacy, EABC provides members with • Trade Missions: EABC has linkages with various in- requirements and guidelines Mobile: +255 685 885621
advisory services on key policies and laws governing ternational organizations and business entities. The Email: m mondosha
trade within the EAC region, COMESA, and SADC. Addi- institution organizes trade missions to many desti- @eabc-online.com
tionally, EABC represents the EAC business communi- nations in the world including America, UK, China, Skype: Miriam Mondosha
ty in trade partnership agreements between EAC-US, Germany, Sweden, Japan, India, Nordic Countries and
EAC- EU, etc. Members are advised on how to engage African countries. Social media
in these trade arrangements for maximum benefit. • Exhibitions: Many of EABC’S events have exhibition op- • Training on Rules of Origin, eabcjumuiya
• Association: gain opportunities to become a mem- portunities to enable members to showcase their prod- • Export Management East African Business
ber of a well-established and respected regional apex ucts and services as well as venture into new markets. • EAC Customs Procedures Council
body for the private sector. • Advocacy for Associations, eabcjumuiya
• Business to Business (B2B) Engagements: EABC • Sensitization on Mutual Recognition Agreements 
East African Business
offers your business a platform to engage with other for the various professional groups etc Council
businesses either at the EAC regional level or interna-
tional level.
• Business to Government (B2G) Engagements: EABC All sectors
offers your business a platform to build consensus
and develop a private sector position which is then
used for advocacy with policymakers. Webinars, information dissemination, and policy
advocacy to support WOB’s resilience and recovery
during the COVID-19 crisis.

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CONTENTS 9
ORGANIZATION OF WOMEN IN INTERNATIONAL TRADE

The Organization of Women in International Trade (OWIT) is a Business Membership Organization (BMO) for women and men working in all facets of international trade, designed to promote
the advancement of women in trade and business. The Organization of Women in International Trade (OWIT) was established in 1989 in the United States of America as a global organiza- Adress
tion for women in international trade and business. OWIT’s vision is empowering women to transform communities through global trade and its mission is promoting the advancement P.O Box 22841 – 00505
of women in international trade. The Kenyan Chapter is known as OWIT-Nairobi and is among the 21 Chapters under OWIT International which operates independently. OWIT Nairobi was Nairobi, Kenya
established in 2001 and currently has an active membership of 120 women who are actively trading.
Website
www.owitnairobi.org

Contact details
Contact Person
• Capacity building programs: strengthening the Women owned businesses in the following sectors • Since March 2020, the association has run a series Teresa Lubano
skills and abilities of members to run and grow • Retail and Trade of webinars on resilience, digital transformation, VP Programs
women owned international trade businesses that • Manufacturing and Energy mental health, and business growth for the service Email: teresa.lubano
are export ready • Services sector @gmail.com
• Access to markets: providing members with mar- • ICT • Flexible membership rates and payment terms for Email: admin
ket intelligence and trade related information from • Agriculture the same value of full membership @owitnairobi.org
different export markets across the world to help • Training of 25 women businesses on crisis manage- Tel: +
 254 724567990
them with making decisions about which markets ment and recovery planning + 254 717438190
to enter • The Association has conducted a post COVID-19
• Access to finance: pursuing innovative and women survey and membership welfare survey to identify Social media
friendly financing solutions for members through member challenges during COVID-19 and imple- OwitNairobi
strategic partnerships OWIT Nairobi’s specific focus is to empower women mented necessary interventions to keep their busi- OWITNairobi
• Mentorship: supporting members through local to transform communities through global trade. Our nesses afloat OWITNairobi
and international mentorship programs to help goal is to help members generate 60 % of revenue Going forward, OWIT Nairobi will carry out the follow- 
OWIT Nairobi
build their confidence and acquire managerial skills from exports by the year 2030. The association hopes ing initiatives:
to run their businesses effectively and efficiently. to achieve this through capacity building, access to • Developing an export accelerator programme to
markets, access to finance and mentorship. help members access export trainings at subsi-
dised rates
• Providing support for member organisations that
are facing challenges to embrace digital technolo-
gy, in partnership with Digify Kenya.

• Business trainings, including trainings on trade in

imports and exports

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CONTENTS 10
THE KENYA PRIVATE SECTOR ALLIANCE

Established in 2003, KEPSA is the private sector apex and umbrella body that aims to bring together business community in a single voice to engage and influence public policy to build an
enabling environment for businesses. The Kenya Private Sector Alliance (KEPSA) is a limited liability membership organization. With currently over 500,000 direct and indirect members Adress
organized through Business Membership Organizations and corporate members, KEPSA is a key player in championing the interests of the Kenyan business community in trade, invest- 4th Floor, Shelter Afrique
ment, and industrial relations. Its Membership includes business associations, corporates, SMEs, and startups, trade associations and multinationals from all sectors of the economy. Building, Mamlaka Rd.
KEPSA’s vision is to become a world-class private sector apex body. Its primary mission is to ensure year-on-year improvement in the overall business environment in Kenya by collabo- P.O. Box 3556-00100
rating with the government and other stakeholders. Nairobi, Kenya

Website
www.kepsa.or.ke

Contact details
• Capacity building through a series of webinars with For effective public-private dialogue between KEPSA Financing: KEPSA partnered with the MasterCard Contact Person
different partners on business development and and the government (both national and county) on Foundation, setting up a fund to support 400 MSMEs Ms. Carole Karuga
trainings on areas such as Financial Education for policy and regulatory frameworks, strategies and with up to KSh1 million in interest-free loans, repay- MBS, HSC,
Entrepreneurs (E4E), processes of raising capital programs to enhance the ease of doing business in able within six months. Chief Executive Officer,
for business, etc. the country, KEPSA members are organized in Sector Digital Commerce program: KEPSA partnered with Tel: +254 202730371|2|
• Other support includes an incubation programme Boards. They channel issues of concern to their busi- TradeMark East Africa (TMEA) for the e-Commerce 2727936|883
for new associations by providing boardroom facil- nesses through the Sector Boards which collate and Booster Programme. In partnership with Jumia, +254 720 340949|
ities, legal advice, and access to Public-Private Di- harmonize positions of engagement on sector-spe- KEPSA is also training Kenyan businesses on online 735 999979
alogue engagements during the incubation period. cific issues. Aligning with the Ministry of Public Ser- marketing tools and supporting them in digitizing, Fax: +254 20 2730374
vice, Youth and Gender, the Gender and Youth Sector registering and opening shops at zero initial cost. Email: info@kepsa.or.ke
board focusses on advocacy for business related Capacity Development: In partnership with the Edu-
aspects targeting Gender, Youth and Persons with cate Global Rapid Technical Assistance Response Social media
Disabilities through the main areas of focus such as Team, KEPSA is supporting businesses in food, Kenya Private Sector
Supplier Diversity, Board Diversity and Youth engage- health, and education sectors through financial Alliance
As the collective voice of the private sector in Kenya, ment & Entrepreneurship. restructuring, strategy review, and addressing criti- 
Kenya Private Sector
KEPSA serves as a bridge between the business com- cal operational issues. Alliance (KEPSA)
munity and government in creating and enhancing a Training and mentoring youth in emerging digital 
Kenya Private Sector
conducive business environment across all sectors. opportunities: KEPSA began implementing the sec- Alliance (KEPSA)
ond phase of Ajira Digital Program in January 2020,
in partnership with the Ministry of ICT, E-Mobilis, and
• Business Continuity Planning to Manage and Mitigate Dalberg and funded by the MasterCard Foundation.
Risk Beyond COVID-19 During the first phase that began in 2017, 7,168 youth
• Unlocking SME Resources during COVID-19 from the were trained (including 1,984 females).
private sector, NGOs, and the government amongst
others
• Adapting innovation to address changes in consum-
er behaviour
• The importance of cross-training workers to ensure
the continuation of essential functions
• How to effectively work from home
• Safety measures in the workplace during a pandemic

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CONTENTS 11
AFRICAN WOMEN’S ENTREPRENEURSHIP PROGRAM (AWEP)

Launched in 2010 by the State Department of the US Government, African Women’s Entrepreneurship Program (AWEP) is an outreach, education, and engagement initiative designed to
introduce Sub-Saharan African businesswomen and SMEs to American approaches to leadership, business growth, forging networks and becoming voices of change. Adress
With over 44 chapters across Sub-Saharan Africa, the program has been crafted to connect women-owned businesses and SMEs to global opportunities, create better business environ- Afralti Conference Centre,
ment(s), and empower them to become voices of change in their communities whilst improving their living standards. P.O. Box 66370-00800
Waiyaki Way
Nairobi, Kenya

Website
www.awepkenya.org
• Capacity building and support to help scale up your • Manufacturing sector • Procument opportunities for women-owned
business • Agriculture, fisheries, livestock business Contact details
• Access to market opportunities including B2B • Mining, oil and gas • Access to finance – with a gender-inclusive focus Contact Person
Platforms • Handicrafts on investment Nancy Gitonga
• Access to finance and investment partners • Financial services • Socio-economic support – GBV trainings, work-life Email: c
 eo@awepkenya.org
• Mentorship, networking, and business development • Tourism and travel related services balance, health and wellness, etc. info@awepkenya.org
• Corporate brand exposure both locally and globally • Health services nnancygitonga@
• Business intelligence/access to trade information • Recreation and cultural services gmail.com
relevant to your business • ICT Services Tel: +254 722999120
• Lobbying and advocacy
Social media
• Webinars KenyaAwep
• Policy Advocacy Awepafrica
• Linkages to relevant market partners – regionally awepkenya
AWEP services have a larger component focusing on and globally AWEP KENYA
supporting women-owned businesses exclusively. • Access to relevant trade information
• Access to finance partners
• Lastly, AWEP plans on creating a Community Plat-
form to provide more support in business network-
ing and mentoring – bringing on board experts /
seasoned professionals to speak with the members
on issue areas of interest.

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CONTENTS 12
JOYFUL WOMEN ORGANIZATION

Joyful Women Organization is a registered non-governmental organization (NGO) formed in 2009 to empower the grassroots Kenyan women economically.
JWO’s flagship project has been providing financial resources for women to engage in livelihood projects through table banking. This continues to be one of its core strategic interven- Adress
tions as it also strengthens the response to other key issues such as supporting access to markets for products from the livelihood projects, facilitating the growth of women-owned Joyful Women Organization
small businesses into large-scale investments, and finally strengthening the identification and incubation of diverse livelihood projects. JWO boasts a membership of over 100,000 P.O Box 27506-00506
women, revolving over 20 million US dollars. Nyayo Stadium
Nairobi, Kenya

Website
www.joywo.org

• Provide affordable micro-credit facilities for liveli- All Sectors • Table Banking Contact details
hood projects by grassroots women. • Climate-smart Agriculture Contact Person
• Facilitate the acquisition of entrepreneurial knowl- • Enterprise development courses Lucy Kimanzi
edge and skills by women for their effective in- Email: lkimanzi@joywo.org
volvement in livelihood projects. Tel: +254 722-840349
• Strengthen the capacity of grassroots women +254-710-826959
groups for effective participation in economic, so- Email: info@joywo.org
cial, and governance affairs.
• Support access to markets for products and pro- 1. Access to credit through Table Banking 1. Moratorium on loans Social media
duce from women’s livelihood projects. 2. Food systems Innovations 2. Emergency support such as the provision of masks, Joyful_Women
• Support the growth of women’s small livelihood 3. E-commerce & cross-border trade sanitizers to enable women to continue to trade Joyful Women
projects into large-scale enterprises. 3. Food baskets Organization

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CONTENTS 13
KENYA ASSOCIATION OF MANUFACTURERS

Since its establishment in 1959, KAM has been the leading voice of manufacturing and value-adding industries in Kenya. The Association is committed to securing the socio-economic
well-being of Kenyans and alleviating inequality in the community through uKAMilifu. By integrating Environmental, Social and Governance (ESG) factors into the Association’s role as the Adress
leading voice of manufacturing and value-adding industries in Kenya, uKAMilifu seeks to demonstrate industry’s wider role in complementing Government’s initiatives towards driving Kenya Association of
development. Manufacturers
Over the years, KAM has been a dynamic, vibrant and credible voice that unites industrialists. It has seen the Association’s Membership base growing to over 1,400 industries cutting 15 Mwanzi Road Opposite
across 14 sectors. KAM remains at the forefront in developing solutions and reimagining both the current and future manufacturing landscape in Kenya. West Gate Mall,
KAM’s work, geared towards driving the competitiveness and productivity of local industry, endeavours to ensure a dynamic and flourishing manufacturing sector and to realize its dou- Westlands
ble-digit contribution to the GDP. Nairobi, Kenya
Mission: To promote competitive and sustainable local manufacturing.
Vision: To be a world-class BMO that effectively delivers services to its members. Website
Goal: To transform KAM into a sustainable member-focused association delivering relevant, high-quality, timely, and effective services to its members. www.kam.co.ke

Contact details
Email: info@kam.co.ke
Mobile: +
 254 (0) 722201368,
734646004/5
• Driving evidence-based policy advocacy • Building, Mining, and Construction The Association has continued to support women Tel: +254 (020) 232481
• Enhancing business competitiveness & tenacity, • Chemical & Allied in manufacturing during the pandemic period. This
i.e., • Energy, Electrical & Electronics has been achieved through continuous engage- Social media
– Securing the future of work through the Manu- • Food and Beverages ments and information dissemination to ensure that KAM_Kenya
facturing Academy and Technical, Vocation Ed- • Leather and Footwear women keep abreast of up-to-date information on Kenya Association of
ucation and Training (TVET) program. • Metal & Allied various government measures. KAM has also pro- Manufacturers
– Promoting market access • Automotive vided women in manufacturing with platforms to KAM_Kenya
– Scaling up SMEs • Paper & Board engage with financial institutions where they have Kenya Association of
– Promoting Green Growth and Circular Economy • Pharmaceutical & Medical Equipment had enlightening exchange on how to access finances Manufacturers
– Enhancing inclusivity and bridging the gender • Plastics & Rubber and manage existing financial obligations during this Kenya Association of
gap • Textiles and Apparel period. Additionally, KAM hosted Youth and Bankabil- Manufacturers
• Timber, Wood & Furniture ity Conferences in 2020 and 2021 to enhance financial
• Agriculture & Fresh Produce access for women in the manufacturing sector. The
• Services & Consultancy Association has also continued to advocate for a con-
ducive business environment for manufacturers to
operate in, including women in manufacturing,.
Through the Manufacturing Academy, an arm of the Post COVID-19, KAM is keen on supporting MSMEs and
KAM Consulting Unit, the Association provides tech- women in manufacturing affected by the pandemic.
nical and/or specialised management trainings and The Association has developed strategies centred on
services that are aimed at ensuring that the manufac- The Association is keen on promoting women’s devel- the recovery of the local industry as well as training
turing industry continuously inspires global competi- opment in the sector through the Women in Manufac- them to take advantage of the new opportunities gen-
tiveness. These trainings are offered in the following turing (WIM) Program. Launched in 2017, the program erated by the pandemic.
core categories: aims to enhance market access for women indus-
• Strategic Management Courses trialists in Kenya, provide an enabling environment
• Manufacturing Management Courses for them, and improve their competitiveness locally,
• Technical Operational Courses regionally, and globally. It also offers networking
• Sustainable Development Goals Courses sessions, trainings and seminars, peer learning, and
• Business Ethics and Anti-Corruption Trainings exchange visits with the view of increasing the capac-
ity of young women and women industrialists so that
they venture more into unchartered territories in
manufacturing.
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CONTENTS 14
SMALL MEDIUM ENTERPRISES FOUNDERS ASSOCIATION

The association works with multiple sectors on utilizing the expertise and resources of some of the best colleges and universities both locally and abroad, includng a national network of
47 Counties, the African region and the world at large. SME Founders Association (SFA) was founded in 2015 as a business mentoring network under Passion Profit Limited. It later evolved Website
into an association to better represent the MSME community as a collective voice that fosters a sustainable and decent business environment through using entrepreneurship as a strat- www.smefoundersassociation.com
egy to create decent jobs and eradicate poverty. SFA is a volunteer-led association made up of subject matter experts and youth working with individuals, groups and corporates both in
the public and private sector, to support MSMEs in their growth journey. Contact details
Contact Person
Frida Owinga
Partnerships Director
SME Founders Association
Tel: +254-715-356571
• Office Management Solutions (OMS) : OMS was • Hospitality • Professional Since COVID-19, the association has extended schol- Email: frida@smefounders
created to provide female founders with home of- • Education services (including arships to 14 associations and 2 financial institutions association.com
fice management solutions – including organizing, • Agribusiness publishing, to attend strategy clinics to support them in prepar-
cleaning, meal planning and prep, laundry, errands • Commodity trading communications) ing for 2021. SFA intends to increase its support by Social media
and grocery shopping to enable them to be more reaching out to more WBOs with opportunities to SMEfoundersKE
productive as well as enhance their wellbeing and enhance their members’ proficiency. Previous activ- SME Founders
that of the family. ities include: Association
• Online Business Experts (OBE): Being a female • Webinars: SFA held a round table in August seeking smefounderskenya
founder comes with many obligations. An OBE can insight, inspiration and interventions to help found- 
SME Founders
provide the extra time, talent and hands to execute As the only association that provides mentoring, net- ers innovate, drive and thrive. Association
the mundane and distracting tasks that must be working, policy, and advocacy for MSMEs in Kenya and • Weekly Learning and Networking Hubs: Every
done. Female founders can outsource or automate beyond, SFA plays a vital role in Kenya’s economic week, SFA holds a networking and information
with the help of an OBE. development initiatives. SFA assists female entre- session to provide insights and strategies on how
• Networking: SFA engages with founders through a preneurs in all stages of business – from prospec- to build thriving businesses for founders. This year
weekly open session for all as well as mastermind tive entrepreneurs to mature businesses looking for alone, SFA has held 40 events and reached 3,900
sessions that combine subject matter experts and growth opportunities. SFA works with firms in all busi- participants.
mentorship sessions in issue areas relevant to ness sectors to foster supplier diversity programs, • Mastermind Groups: Every week, SFA hosts private
women founders. provides platforms where women-owned MSMEs can peer mentoring and mastermind sessions for mem-
• Training: Female founders are SFA’s main focus in network, and share challenges with business mentors bers to deal with matters on a smaller and more
building businesses. SFA provides a custom learn- and coaches to discuss solutions. personal scale.
ing experience that combines group sessions and • Recovery Hubs: SFA held two recovery hubs to
self-paced learning in areas that are of specific rel- train founders the necessary skills to pivot, inno-
evance to SMEs and startups. vate, and rebuild thriving and resilient businesses
• Mentorship & Mastermind: SFA pairs founders during or after any crisis.
in peer mentorship groups as well as provides
one-on-one mentorship with business mentors. The association provides a customized learning expe-
This combination approach enables the founders rience that combines group sessions and self-paced
to access expert advice as well as to benefit from learning in areas that are of specific relevance to
others by growing with their mentors who also as- SMEs and startups. The association has a 5-Step
sist with networking and referrals. Thriving Business Framework that is designed to
• Access to capital: Upon the completion of dif- assess the needs of SMEs in 5 areas prior to designing
ferent learning segments, founders can access training for any group: creation of cash flow, creation
capital through SFA’s revolving fund or financial of stability, creation of order, creation of impact, cre-
partners at favourable rates. ation of transformation.
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CONTENTS 15
ASSOCIATION OF START-UPS AND SMES ENABLERS OF KENYA

The Association of Startup and SMEs Enablers of Kenya (ASSEK) is an association that brings together all actors of the Kenyan entrepreneurship ecosystem to represent their interests
while fostering the growth and development of these organizations. ASSEK acts as a pipeline for SMEs to connect them to ecosystem stakeholders while positioning their brands for Adress
visibility. Metta 14 Riverside Drive,
Belgravia, 6th floor
Nairobi, Kenya

Website
www.assek.ke
• Collaboration: ASSEK provides a pipeline for SMEs All startups and relevant facilitaties such as incu- The training provided through the Incubator Nest Pro-
by connecting them to ecosystem stakeholders bators, accelerators, co-working spaces, maker gram usually consists of a 3-day training with funda- Contact details
while positioning their brands for visibility. spaces, and innovation centres. mental lessons on drawing business plans, registra- Contact Person
• Capacity building: ASSEK organises knowledge tion of a business, and enterprise branding. Brenda Kibiku
exchange programs and workshops to facilitate Head of Programs
peer-to-peer learning. Tel: +254-700-469841
• Policy Advocacy: One of ASSEK’s core mandates is 0700469841
to increase government support and comprehen- Email: brenda.kibiku
sive development in internationalizing the sector. @assek.ke
Through internationalization, ASSEK is able to also The association works with startup businesses and In addition to webinars and knowledge exchange
create a reliable pipeline between local entrepre- micro-enterprises run by women through the Mem- forums on topics surrounding sustainability and Social media
neurs and foreign actors in the entrepreneurship ber Incubator Nest. As these women usually run small alternative sources of funding, ASSEK was able to ASSEKnews
ecosystem. businesses in rural areas and marginalized communi- provide free training online through the Member Incu- ASSEK
• Empowerment: ASSEK offers timely information ties, ASSEK therefore inducted them in the cohorts bator Nest during the COVID-19 crisis. ASSEK
on opportunities to the SME sector, including fund- starting in April 2020 to facilitate mentorship. Initially, there was a training offered specifically for
ing opportunities and market intelligence. women who had been impacted by COVID-19 carried
out with the International Trade Centre once a week
for two hours.

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CONTENTS 16
MICRO & SMALL ENTERPRISES FEDERATION

Registered in 2009 and MSEF is a national umbrella and non-state representative of micro and small enterprises in Kenya, with its representation spanning across 25 counties,
MSEF is currently working on setting up county structures with a balance on gender equality. Its services are targeted at MSMEs, as defined by the MSME Act 2012. Adress
Kamutiini,
off Lower Kabete Road
Nairobi, Kenya

Contact details
• Technical training for MSMEs to facilitate their All MSMEs across various sectors The branding and training of the association focus on Contact Person
readiness for international trade boosting women-led enterprises. Since COVID-19, the Faith Watiiri
• Advocacy association has particularly enhanced the interven- Email: k ahongefaith74
• Economic trainings tions for women in areas including business model @gmail.com
• Networking agility and branding. Tel: + 254 72 2744397
• Access to markets Tel: + 254 20 4401239
• Branding and accreditation as “Proudly Kenyan” Email: info
among others @msefederation.com
msefederation
@yahoo.com

Social media
MSEFEDERATION
Micro and Small Enter-
prises Federation

MICRO AND SMALL
ENTERPRISES FEDERA-
TION MSEF

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CONTENTS 17
KAYANA KENYA

Kayana is a community of numerous female entrepreneurs who have come together to move their businesses from ideation to startup. Typically, the businesses will be run from their
homes or online stores by female entrepreneurs that are looking at taking the next step of growth but may not have the knowledge or the courage to do so. Adress
8th Floor,
CMS Africa House,
Chania Avenue,
Nairobi, Kenya

Kayana offers various products to support the com- All women entrepreneurs across all sectors • Kayana Masterclasses Website
munity of entrepreneurs: • Learn a Craft series www.kayana.org
• Kayana Pro: a one-of-a-kind masterclasses pack­-
aged for members at a discounted rate and non- Contact details
members at a premium rate. Contact Person
• Kayana Accelerate: a co-working space located Grace Ngii
at CMS Plaza, Chania Avenue that targets female Head of Department
entrepreneurs. The association focuses on women. Since the onset Tel: +254738463576
• Kayana Harmony: an online community including of COVID-19, Kayana has increased its trainings and Email: info@kayana.org
Women Speak- Kayana’s regular newsletters. expo segments for women. Linktree: Kayana_kenya
• Kayana Super-Circles and Circles For Women
in Business: regular large and small network- Social media
ing groups in different spaces to help build the Kayana
ecosystem. kayana
kayana_kenya
kayana
k ayana hub

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CONTENTS 18
HER HUSTLE LIMITED

Her Hustle Limited is a Kenyan association that leverages the digital space to empower female entrepreneurs across all sectors. It is an entrepreneurial network where young women
in business get direct mentorship from business leaders on what to do or not do to structure, sustain, and scale their businesses. The association further partners with corporates and Adress
development organizations to facilitate members to corporatize, digitize, market their business online to achieve 10x growth and create a minium of two jobs through its e-commerce 14 Riverside Drive,
interventions. Chiromo Road,
Started in 2018, Her Hustle has enjoyed rapid growth into a network of more than 3K members and over 40K social media followers. Nairobi, Kenya

Website
www.herhustle.co

Contact details
1. HustleMeet - Mentorship The association cuts across all sectors with pri- In Her Hustle’s HustleDigital (e-commerce) entrepre- Contact Person
The association connects senior business leaders mairly young women (ages 18-35) owners of MSMEs as neurs are trained on how to: George Ikua
with young women business owners in a weekly members. • Run a business, establish a pricing policy and de- Strategy Director &
HustleMeet where the mentors give constructive velop marketing models Chief Mentor
feedback on the MSMEs’ business, financial, pric- • Structure their businesses to attract funding and Tel: +254 712 821 210
ing, and marketing models. These interactions are investment Email: georgeikua
recorded and shared with the larger Her Hustle • Keep records of accounts @gmail.com
Community. • Sell services or products online Office: +254 711 781 235
2. HustleDigital • Run digital marketing campaigns Email: info@herhustle.co.ke
By leveraging the e-commerce intervention, Her • Create digital assets
Hustle engages mentees in a four-step intervention Social media
with a target of 10X revenue growth in 60 days. This HerHustle4
service entails: Her Hustle
– Structure – legally and financially setting up Her Hustle
the MSMEs to operate as a separate business
from the entrepreneur. This includes business All the associations’ services are specifically targeted Her Hustle believes COVID-19 has exposed the gaps
registration, mobile money till number, digital at young women entrepreneurs. in WOBs and shown the need to pivot to digital com-
presence and listing, bank account, and basic merce. Her Hustle’s HustleDigital (e-commerce) pro-
accounting. vides entrepreneurs with trainings as listed above.
– E-Commerce – setting up the MSMEs to be able
to conduct transactions online using simple tool,
with daily sales reports to track growth.
– Digital Marketing – creating marketing material
and running social media campaign to grow the
reach and conversion of members.
3. HustleBoost
The association sources financial support for the
MSMEs from partner organizations in the form of
discounted inventory, discounted marketing or
short-term collateral-free loans.

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CONTENTS 19
WOMEN IN BUSINESS KENYA

Women in the Business Kenya is a speciality association headquartered in Nairobi with a focus on women-owned enterprises ranging across a wide array of sectors from legal to sports,
finance and insurance. It is the intent of Women in Business Community Network to build on the existing legacy while empowering women at national and county levels of government Website
through education and capacity building. WIB focuses on innovative ways to cater for the potential that women have to grow the economy, i.e., access to finance, access to markets, www.wibkenya.org
access to information and mentoring. The organization focuses on policy and advocacy, networking and partnership.
Contact details
Contact Person
Jacinta Kinuthia
Head of Department
Tel: +254 751 900 900
• Partnership with stakeholders • Real Estate, Land and Infrastructure All the association’s programs focus on Women in Email: w
 omenglobalgroup
• Work towards increasing the 30% procurement up- • Supplies and Procurement Business and are tailored to their needs. @gmail.com
take and the Women Enterprise Fund opportunities • Technology, Innovation and Communication
• Business development centres in counties to men- • Events and Travel Social media
tor women entrepreneurs • Exports and Imports wibkenya
• Business coaching and mentorship, including webi- • Health Nutrition Women in Business
nars • Legal Field Kenya
• Creative Arts, Culture and Sports Since COVID-19, the association has brought in sev- womeninbusinesskenya
• Agriculture, Food security and Food processing eral partners to provide financing for women-led
• Education and Training enterprises, shared numerous grant opportunities
• Finance, Insurance and Accounting with members, and crowd-pooled resources to sup-
port membership.

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CONTENTS 20
MUMS IN BUSINESS FORUM & ASSOCIATION (MIBA KENYA)

The Mums in Business Forum is a networking platform, bringing together Mums in Business (Mumspreneurs) to connect, network, share and support one another’s entrepreneurial jour-
ney. Founded in January 2019, the Forum held the first Mumspreneurs Forum/Exhibition on March 8th, 2019, which coincided with the International Women’s Day celebrations. The Forum Adress
also organized six similar sessions in 2019 to discuss women economic empowerment and featured trailblazing women entrepreneurs speakers at the forums. P.O Box 20386-00100, GPO
Mums in Business facilitate mumpreneurs’ access to markets, finance, capacity building opportunities, business mentorship and up-to-date info on entrepreneurship. Its Mums Eco- Apartment No.3,
nomic Empowerment Initiatives are aligned with SDGs 5, 8 & 17, empowering the ordinary mother to start and grow an economically viable and environmentally sustainable business to Diani Close Off
improve the livelihoods of their families and communities. Ole Ndume Rd,
Kilimani,
Nairobi, Kenya

Website
https://mums-in-business-
• Opportunities to network • Marketing Mums in Business provides various support that association.business.site
• Business mentorship • Entreprenuerial skillset including:
• Training/capacity building, including leadership • Finanncial literacy • Organizing capacity building webinars with reputa- Contact details
trainings • Digitial skills ble organizations Contact Person
• Financial literacy • Providing assistance for members to join estab- Rose Atieno Osok
• Give Mumspreneurs in Business a platform to lished trade networks such as SheTrades and Ken- Founder and Chairperson
showcase their products and network with deci- ya’s National Chamber of Commerce and Industry The Mums in Business
sion-makers in the entrepreneurship ecosystem. • Two WhatsApp online market groups – avail- Association (MIBA)
able on telephone numbers +254717559378 | + Tel: +254717559378
254768079080 +254112269560
• Telegram-based online market to ensure business +254768079080
continuity for mumspreneurs and that mums trade Email: chairperson
at zero cost. Some who lost their jobs were able @mumsinbusiness
Mothers in business running micro, small and medium to open businesses on the platform and have sus- association.co.ke
sized businesses across all sectors who need support tained their families using the income from trading membership@
with accessing markets, capital and visibility for their on the platform mumsinbusiness
businesses as well as achieving a balance between • Attending the Cherie Blair Business Resilience association.co.ke
home and work responsibilities. course as a team mamabizforum
• Attending SheTrades’ webinars designed to equip @gmail.com
members with skills to build resilience and recover
from the COVID-19 Pandemic Social media
mibakenya
mumsinbusinessforum

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CONTENTS 21
THE KENYA ALLIANCE OF RESIDENT ASSOCIATIONS

The Kenya Alliance of Resident Associations (KARA) is the apex body representing the voice and proactive action of Resident Associations on service delivery issues as wells as their
rights, roles and responsibilities. KARA was formed in 1999 out of the need to replicate successes of its founding organizations on a national scale. The Alliance was registered in Septem- Adress
ber 2000, (under the Societies Act Cap. 108, Section 10), as an umbrella organization wholly mandated to coordinate resident associations all over Kenya with a view to tackle the service Isiara Place (Hse No. 10)
delivery challenges they face in a structurally unified voice. KARA seeks to enhance access to public services by empowering resident associations and other community organizations Kingara Close,off Kingara
to effectively engage with the government and other service providers. Road, Off Ngong Rd
Nairobi, Kenya

Website
www.kara.or.ke

Various advocacy initiatives to build an enabling envi- KARA conducts trainings for Resident Associations KARA carries out COVID-19 information dissemi- Contact details
ronment for service delivery to build their capacity to engage in service delivery nation initiatives through various channels such as Tel: +254 725 983 445
issues. The association also conducts training for webinars, social media platforms, and newsletters. +254 20 387 4331
government officers to make them more responsive The information is targeted at its members including Email: mail@kara.or.ke
to citizens in the provision of services. women business owners. Furthermore, KARA mem-
bers from both the MSME sector and WOBs will benefit Social media
from various activities such as awareness raising and Kara_CaresKE
• Civil Society lobbying for better polices to cushion business own- KaraKenya
• Private Sector ers from the impact of the pandemic.
• Government

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CONTENTS 22
AFRICA WOMEN IN TRADE

Africa Women in Trade’s vision is to create a platform to connect and enable Africa women and youth to trade under the AfCFTA.
Its mission is to create a network where African women and youth can access information regarding the African Continental Free Trade Area (AfCFTA), provide market access regionally, Website
nationally, and globally, and offer capacity building and access to capital through grants and investments. africawomenintrade.com

Contact details
Contact Person
Joy Zenz
Tel: +49 1738396949
• Information Sharing • Agriculture • Current COVID-19 Support Email : a
 fricawomenintrade
• Market Access • Export & Import – Currently operating online, the organization aims @gmail.com
• Investment and Funds • Health to support women and youth with running digital
• Training • Finance businesses effectively. Social media
• Youth Programs • Post-Covid-19 support AfricaWomeninT1
• Women Programs – Digital and global market access AfricaWomenInTrade
• Construction African Women in Trade
• Manufacturing 
Africa Women in Trade
• Technology Network

A FRICA WOMEN IN
TRADE

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CONTENTS 23
REGAL AFRICA BUSINESS INSTITUTE

The Regal Africa Business Institute (RABI) is an institution based in Nairobi, Kenya with a focus on promoting business excellence on the African continent with the understanding that
business can play a sustainable role in eradicating poverty. Website
RABI is an institution that promotes trade and investments, offering research, training, networking, business education and consulting services to businesses, institutions and govern- www.regalafrica.co.ke
ments with a focus on the African continent.
Vision: To be the leading institution in Africa focused on development through trade and investment. Contact details
Mission: To eradicate poverty on the African continent by supporting businesses and ensuring their success through the transformation of entrepreneurship, business management and Contact Person
leadership. Anne Wambui Gaitha
CEO
Tel: +254714009065
Email: info
@regalafrica.co.ke

RABI offers the following services to SMEs: All sectors but with a core focus on: • BiasharaPlan entrepreneurship program for Social media
• Business advisory services • Agribusiness startups RegalAfrica
• Intra-Africa Trade & Global Trade advisory services • Real Estate • “Center of International Trade” for businesses loo- Regal Africa
• Transaction advisory services • Financial Services king to participate in the Intra-Africa Trade and regalafrica
• Strategy advisory services Global Trade Regal Africa Group
• Export readiness and preparing for funding • “Center For Family Business” for businesses that RegalAfrica TV
• Business Outsourcing services in accounting and are family owned
bookkeeping through its “Globa lOffice” department • “Center for Business Leadership” targeting busi-
• Access to finance, markets and advisors for SMEs ness owners, top management, and executives in
through its “EastGold” platform Regal Africa offers wealth and business coaching for the business.
• Networking through the “Regal Africa Business women entrepreneurs • Information sharing through the annual “Africa
Network” Trade Conference”

During COVID-19, the RABI shared information

through the weekly “Business Conversations with
Anne Gaitha” show that was live streamed on face-
book and Youtube. Regal Africa promoted digital
transformation by offering a FREE digital book titled
“BiasharaPlan” with 30 steps in 30 days to run a suc-
cessful SME. Additionally, Regal Africa worked with
various women organizations including Africa Women
in Trade, ITC SheTrades, Africa for Africa Women
organization, etc., to support women with capacity
building in order to navigate the new business envi-
ronment post-COVID-19.

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CONTENTS 24
PRIORITY ACTIVATOR CONSULTING LIMITED

Established in 2014, Priority Activator Consulting (PAC) is a Kenyan based advisory firm offering bespoke advisory services to governments and public service, public benefit sectors
(NGOs & donor funded entities) and private sectors (SME & corporate solutions). PAC advisors help African SMEs and Corporate Institutions to maximize their performance. Adress
PAC provides comprehensive, integrated and innovative services including Strategy Development, Implementation Support and Review, Human Capital Advisory Services, Capacity 2nd floor, Kilimani Business
Building and Organization Development, Management Advisory Services, Team Building, Financial and Accounting Advisory Services and Monitoring & Evaluation. Its blend of rich insight, Centre, Kirichwa Road
seasoned expertise, pragmatic and highly customized approach to business advisory is geared towards supporting organizations to create substantial value. PAC’s integrated solutions Nairobi, Kenya
and services seek to enhance organizational performance and growth.
Website
www.priorityactivator.com

Contact details
Contact Person
Strategic Approaches with Assured Outcomes: PAC NGOs, private and public sectors • Strategic planning for business Erick Ngala
adopts unique approaches to enhancing the perfor- • Governance and legal management Tel: 0722948525
mance of corporate, NGO and public entities, includ- • Operations management Email: engala
ing financial management and investments, project • Marketing and communication @priorityactivator.
mapping, designs and implementation, strategy • People management com
development and implementation support, funding • Entrepreneurship
raising, planning and scoping analysis, project pro- The association provides the following services tar- • Financial management Social media
posals, policy advocacy, monitoring and evaluation geting women entrepreneurs: PriorityActivat
planning, and impact assessment reporting. PAC also • Leveraging Entrepreneurship as an effective tool 
P riority Activator
offers dynamic advisory services on all forms of busi- to empower women’s economic wellbeing Consulting
ness and organizations through development strate- • Developing, observing, and assessing leads to
gies and performance review and analysis. search for business opportunities
Human Capital Advisory: PAC HR services com- • Strategizing and conducting risk assessment on
prise talent sourcing and engagement, employee women entrepreneurship using a gender lens
assessments, career planning and management, • Promoting various women entrepreneurship
performance management, career center set up and • Applying creative practices and technology to sup-
management, outsourced human resource services, port women entrepreneurs
management of contracted and outsourced staff for • Enabling governmental policies in-place for women
corporate clients, training on both technical and soft entrepreneurs
skills, employee surveys, culture and change man- • Developing the target market, competition, mar-
agement, reward systems, career planning and devel- keting plan and sales strategies
opment, workforce diversity management, employee • Supporting operations and management of teams
wellness, structural designs, rightsizing, work design • Designing development, milestones, and exit plans
and evaluation. • Managing finances
Organization Development: Capacity and capabil-
ity assessments, institutional strengthening, team
building, intergroup relations to improve interac-
tions, change management, culture surveys, merg-
ers and acquisition integration, organization learning
and knowledge management, social impact policies
design, policy development, and implementation
support.

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CONTENTS 25
Other Sectors
HAIRDRESSERS, BEAUTY AND BARBERS’ ASSOCIATION PROFESSIONALS

Hairdressers, Beauty and Barber’s Association Professionals was established in 2012 with countyrwide membership base. HABEBA’s goal is to regulate and coordinate the health and
beauty industry as well as address the issues that affect the professionals in the industry. Website
www.habeba.co.ke

Contact details
Contact Person
Boniface Wainaina
• Providing occupational safety and health advice Health/Beauty • Mentorship Tel: +254 716 618 262
• Setting the standards on how to run their busi- • Coaching Email: info@habeba.co.ke
nesses
• Empowering members with vocational skills, test- Social media
ing new technologies and innovating in the hair and Hairdressers, Beauty
beauty industry and Barber’s Asso-
As the majority of its members are women, HABEBA’s ciation-Habeba
services focus on them. Information dissemination calling for protection at Professionals
workplace. As Habeba professionals have been hit
hard by COVID-19, the association has been providing
information for all professionals on how to navigate
the crisis and remain operational. The association’s
future support will focus more on advocacy unifying
the industry so that they can have a stronger voice as
one.

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CONTENTS 27
THE KENYA NATIONAL FIRE BRIGADES ASSOCIATION

The Kenya National Fire Brigades Association was formed in 2002 by firefighters and other stakeholders in the country. As a worldwide practice, fire fighting is one of the most important
pubic services including: Adress
• Bringing a conducive environment for investment and tourism Tom Mboya St
• Planning for a wider response to other emergencies such as environmental disasters and threats of terrorism Nairobi, Kenya
• Bringing essential revenues to the country/county to aid development
Website
www.kenfiba.com

Contact details
Contact Person
• Opportunities to participate in high-level round • Public Sector KENFIBA’s members are frontline workers. The asso- Francis Omollo
table meetings to address urgent issues with var- • Private Sector ciation has been assisting them by discussing with Tel:+254 721 981 017
ious local and international policymakers, high-lev- • Learning Institutions the Ministry of Health on the safety of its members +254 790 222 844
el exclusive networking events (dinners/cocktails) • Prastatals and Companies benchmarked against the treatment standards of Email: kenfiba
hosted by Chairman/CEO for premium members, medical practitioners. @yahoo.com
Business to Business forums with delegates from
various countries, Public Private Dialogue engage- Social media
ment platforms, and its Annual General Meeting Kenfiba - Kenya National
• Assistance with government involvement in mem- Fire Brigade Association
bers’ activities including workshops and liaising
with government officials for specific issues
• Priority consideration regarding quote for prod-
ucts or services
• Exposure to various financing opportunities
through organizing presentations
• Receiving Regular updates on organisations acti-
vities

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CONTENTS 28
MARKETING SOCIETY OF KENYA

MSK is the national umbrella body for all marketers in Kenya. Established as the Advertising Society of Kenya in 1962, MSK grew on to become the Marketing Society of Kenya in 1968. MSK’s
key mandate is to empower and regulate the marketing industry by creating policies and standards that govern the marketing industry (a self-regulated industry in Kenya), education and Adress
training of professionals, corporates and entrepreneurs, marketing and business mentorship, events management, publication/Journal and arbitration through the Advertising Stan- Unit 5 Block B, 51
dards Board. Lenana Road, Kilimani
The Society’s main objectives are to develop knowledge and practice in marketing, provide services for its members, and offer a platform of self-regulation for practicing marketers. Nairobi, Kenya

Website
www.msk.co.ke

Contact details
• Professional membership • Marketing Planning & Strategy The Marketing Association of Kenya has set up a few Contact Person
• Professional capacity building including trainings, • Brand & Brand Management initiatives during the COVID-19 period including: Gilbert Rutto
seminars, and workshops • Sales & Sales Management • Responsible public advertising campaign support- Email: g ilbert.rutto
• Marketing consultancies – evaluating service of • Credit Management ed by national influencers to continue serving as @msk.co.ke
Expos & Trade Fairs • Territorial, Retail & Distribution Management the key source of information on COVID-19 to reach Tel: +
 254792001392
• Maskmatch recruitment services • Customer Service & Relationship Management over 40 million Kenyans. + 254 20 2627684
• Networking events/forums • Marketing Research • Based on the global messages from WHO that has + 254 792 001391
• Publication services through the Sokoni Magazine • Product Management been locally contextualized by the Government of + 254 752 434152
• Marketing Communication Kenya, the Ministry of Health coordinated aseries Email: info@msk.co.ke
• Time Management of preventative meansures against infection and
• International/Regional Marketing further spreading , running a unified campaign to Social media
• Events Management catalyze information-sharing on the basic facts msk_kenya
• Digital Marketing of the COVID-19 virus such as common symptoms, The Marketing Society of
All Sectors with a focus on the Marketing Industry • Transformational Leadership advice on effective treatment and ways to debunk Kenya
• Networking for Results misinformation. msk_kenya
• Diploma Courses • Utilizing mobile technology solutions such as LEAP 
The Marketing Society of
for health education targeted at community health Kenya
workers and frontline health service providers.
• Organizing information dissemination programmes
MSK currently has a special service customized for embedded in community networks including
women entrepreneurs to enhance women’s develop- schools, community organizations and religious or-
ment in businesses. ganizations, including engaging with key frontline
health workers to amplify the messaging around
COVID-19 prevention and control.
• Providing a host of free webinar trainings on how
businesses can sustain profits during uncertainties
as well as on public COVID-19 awareness campaign.
• Building resilience and good practices for busi-
nesses and establishing a Business Compact Guide
on COVID-19 that outlines good practices and ap-
plicable solutions in crisis response to ensure eco-
nomic security for Kenyans.

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CONTENTS 29
ASSOCIATION OF KENYA BUSINESS EVENTS

AKBE is the umbrella body that brings together a broad spectrum of business events professionals in Kenya. The Association was founded in 2018 and formally registered in 2019. The
association aims to enhance and improve the business events industry and job creation in Kenya. AKBE’s vision is to support Kenya in becoming a world-class business event destination. Adress
Members of the association come from from hotels, venues, event management firms, destination management companies, event suppliers, and transportation companies. P.O. Box 63515, 00619
Nairobi, Kenya

Website
www.akbe.or.ke

• Advocacy: Identifying and responding to issues • Meetings Incentives Conferencing and Events In- • MICE Industry standards Contact details
impacting the conference, meetings & events in- dustry (MICE) • Sustainability Tel: +254 715967883
dustry while engaging and advocating with public • Conference Organizers • Business events management Email: info@kabe.or.ke
and private sector bodies regarding issues of inter- • Event Suppliers
est that concern the membership base. • Business Tourism Industry Social media
• Networking & Partnership: Building linkages to akbe_ke
international industry associations and networks A ssociation for Kenya
such as the Convention Industry Council with ac- Business Events
cess to Certified Meetings Professional (CMP). A ssociation for Kenya
• Knowledge and Data Management: Providing a Business Events
gateway to relevant knowledge and data that can
be conveniently accessed by members to assist
them with future planning, decision-making and
marketing. Where appropriate, AKBE also assists
with conducting and sharing original research.
• Education, Training & Certification: Professional-
izing the industry through appropriate education,
certification and accreditation initiatives.

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CONTENTS 30
WOMEN IN REAL ESTATE

WIRE is the industry’s premier networking organization dedicated to advancing the achievements of women in the built industry. WIRE Network seeks to influence the success of the built
industry by focusing on fulfilling four key initiatives: Adress
1. Business development iHub 6th Floor,
2. Leadership development Senteu Plaza, Galana Road.
3. Industry research Nairobi, Kenya
4. Career outreach
With a large diverse network, WIRE members have the resources to create new and different ways of structuring deals, growing their business, advancing the corporate ladder, and Website
inspiring others to work as a team to get the job done as well as encouraging young women to work in this industry. WIRE was launched officially on 18th November, 2016 and registered www.wire.or.ke
under the Societies Act of Kenya under Section 10 on 23 February, 2017.
Contact details
Contact Person
Robyn T. Emerson
WIRE President
Tel: +2540786207444
• Capacity Building Sessions: WIRE hosts events • Real Estate and Architecture • General skills and soft skills training +254796 548 144
such as the WIRE Real Talk in which women get to • Urbanism • Professional and legal training Email: president
encourage each other to grow their businesses and • Building Technology @wire.or.ke
WIRED Wednesdays in which women get to visit • Civil Engineering info@wire.or.ke
each other’s workplace. • Landscaping
• Mentorship Program: WIRE hosts mentorship pro- • Management of Built Stock Mutations and Social media
grams for young and upcoming women in the built Operations. WireKenya
environment such as the Walk with WIRE, a mentor- wirekenya
ship event. • Webinars: Webinars on business development and WireKenya
• Legal Training financial security during tough times including the
series Real Talk.
• Information Dissemination: WIRE has #Tuesday-
• Networking: WIRE provides a networking platform Tips conducted every Tuesday where the associa-
in which women with different businesses get to tion provides women with pointers on how to cope
meet, share and learn from each other. with different situations and manage mental health
• Capacity Building Sessions: WIRE hosts events during this period.
such as the WIRE Real Talk and WIRED Wednesdays.

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CONTENTS 31
KENYA SECURITY INDUSTRY ASSOCIATION

With ten years of industry experience since its inception, the KSIA is a federation of private companies with core business in the supply of security products and services.
Adress
1 Wanandege Flats,
Kirichwa Road, Kilimani
Nairobi,Kenya

• KSIA members are exclusively entitled to display • Security services and products • Conducting business and operations in an hon- Website
the SIA Quality Seal which will enable the public to orable manner, with due respect for the rules and www.ksia.or.ke
distinguish the companies that have met the stan- interests of society, the dignity of all persons and
dards and pledged to the Charter from those which organizations, the safety of people, property and Contact details
have not. Each seal indicates which type of secu- the environment, the welfare of staff, and the good Contact Person
rity products and service the member provides in reputation of the KSIA and the security industry. Francis Shiyukah
the KSIA standard. The seal is an authoritative en- Tel: +254 715 177 028
dorsement that a security service company oper- Email: info@ksia.or.ke
ates in accordance with high standards and strict
code of conduct.
• Members will benefit through all the representa-
tions and services provided within the aims of the KSIA has been steering several stakeholder meetings
association, including issue management, policy to support its members during the pandemic.
advocacy, business environment, news and data
exchange, and professional development, etc.

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CONTENTS 32
WOMEN IN SECURITY KENYA

Women in Security Kenya (WISK) is a women’ empowerment initiative that reflects the aspirations of all women working across the full spectrum of homeland and commercial security
industry sectors in Kenya. Adress
Salama Annex Office Suite 1,
Milimani Road
Nairobi, Kenya

Website
• Raising awareness of women in security SMEs • Security sector (homeland and commercial) • Seminars www.wisk.co.ke
• Promoting the women led SMEs by energizing de- • Workshops
bates on the unique skills female security practi- • Mentorship Contact details
tioners can bring Contact Person
• Empowerment of women Monica Kimeu
Tel: +254 723 628 750
+ 254 725 684 423
Email: monica
The focus of the association is women in security. WISK has been carrying out training programs while @wisk.co.ke
engaging government on issues pertaining to women info@wisk.co.ke
in security
Social media
Women in Security Kenya

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CONTENTS 33
EVENT ORGANISERS ASSOCIATION OF KENYA

The Events’ Organisers Association of Kenya (EOAK) is a non-profit association with over 200 registered businesses in Kenya. It was formed with a purpose of promoting ethical business
standards and best practices within the events industry and to empower its members to run professional and successful businesses by providing tools, partnerships, resources and prod- Adress
uct information to simplify their tasks simpler while enhancing their decision-making. The main aim of the association is to upscale its members in quality and reliable service provision in Seraphic Gardens,
Kenya and beyond borders through training, networking events, and initiatives that enable members to interact directly with each other on issues relating to conference & event venues, Kiambu Road
products and services. Nairobi, Kenya

Contact details
Contact Person
Joyce Njoki
Tel: +254706076355
• Training & Education: EOAK provides study tours • Tourism sector including hotels and aviation EOAK partnered with The Events Academy, a training Email: admin@eoa.ke
or venue experience for members in order to upskill • Horticulture & agriculture sector including cater- company that has conducted business wellness webi-
members and upscale their businesses. EOAK en- ing services and flower farms nars on relevant topics for EOAK’s members including Events Organizers
courages professional development for all mem- • Youth Sector: EOAK creates employment for over business recovery during the COVID-19 period. Association of Kenya
bers to maintain the high standards of competence 1,500 youths per month through permanent or ca- Tel: +254720299423
and governance required in the sector. sual labor +254723321668
• Partnerships & Collaboration: EOAK develops and • Cottage Industry for event production
strengthens strategic alliances and business part- • Textile Industry Social media
nerships both within and outside of the association Events Organisers
and the events industry to solidify members’ na- Association of Kenya
tional, regional, and global position and influence. eventsorganisers
• Information Dissemination: EOAK provides the associationke
members with professional updates and technical
guidance on issues relevant to the events indus- • Social media
try. The association also facilitates the sharing of • Digital transformation
good ideas, best practices and solutions within the • Customer experience
association. • HR & business legal practices
• Advocacy: EOAK acts as an advisory board for • Business strategy
its members to support or oppose any legislation
on measures affecting the interest of the events
industry.

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CONTENTS 34
MANAGEMENT CONSULTANTS ASSOCIATION OF KENYA

Management Consultants Association of Kenya (MCAK) is the professional body representing the management consulting, business, executive coaching professionals. It sets and main-
tains professional standards in this sector in Kenya. MCAK seeks to make these professions recognized, respected, and accepted as providers of valuable and indispensable services to Adress
various organizations in Kenya. The Association was inaugurated on 14th August, 2018. 2nd floor, Kilimani Business
Centre, Kirichwa Road
Nairobi, Kenya

Website
www.mcak.or.ke
MCAK is offering a range of courses on the following Cross-sectoral, both private and public sectors. MCAK is currently holding free webinars on
topics: COVID-19 that are available for both members and Contact details
• Entrepreneurship: this module aims to highlight non-members. Email: info@mcak.or.ke
what entrepreneurship is and its benefits. It also
elucidates on the difference between entrepre- Contact Person
neurs and business people. Additionally, the mod- Erick Ngala
ule covers different forms of business registration The association provides the following services tar- Tel: +254 722948525
and the associated requirements and advantages. geting women entrepreneurs: Email: e
 ngala
This course also offers all the legal requirements a • Offering entrepreneurship support through a gen- @priorityactivator.com
business needs to take into consideration as they der-inclusive lens
start operations. • Promoting women entrepreneurship Contact Person
• Financial Management: this module aims to im- • Applying creative practices and technology Beatrice Rariewa
part basic to detailed book keeping knowledge that • Setting in place government policies for women Tel: +254 722729610
covers working capital management, financial de- entrepreneurs Email: r ariewab@gmail.com
cision-making processes and guidelines, capital • Providing various kind of support for women on
investments decisions and pitfalls to avoid. the following topics: developing, observing, and Contact Person
• Strategic Planning for Business: the module aims assessing leads and business opportunities; strat- Michael Owigar
to inculcate entrepreneurs with skills that will lead egizing and identifying elements of risk; scouting Tel: +254 721606896
to the formalization of a business. the target market and conducting competition Email: mowigar@
• Governance and Legal Management: this module analysis; developing marketing plans and sales brinkinnovation.co.ke
highlights the need for early introduction of gov- strategies; operations including managing teams,
ernance into the business. It also covers the legal setting milestones and the exit plan and financial
requirements for many forms of business that most services.
SMEs are involved in while using the broad business
categories.
• Operations Management: the module introduces
to entrepreneurs the concept of business opera-
tions management.
• Marketing and Communication: the module is de-
signed to help entrepreneur overcome challeng-
es in creating customer bases and making their
goods and services attractive to target customers.
The module also covers business communication
to support entrepreneurs with communication
frameworks and strategies to deploy.
• People Management: the HR module focuses on
how a business attracts and manages skilled staff
to achieve its business objectives.
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CONTENTS 35
ASSOCIATION OF KENYA PROFESSIONAL INSURANCE AGENTS

AKPIA is a membership-based association that represents the interest of professional insurance agents of all levels in Kenya, together with all the insurance industry stakeholders.
AKPIA was founded three years ago as a champion and a lobby for the insurance agents, boasting a membership of 1,600 Agents countywide and two active branches – the Nairobi-based Adress
Headquarters and a coast regional office in Mombasa. The mandate of the Association [AKPIA] is to promote and represent the interests of Kenyan insurance agents and to strengthen the P O Box 27065–00100
insurance agency force in Kenya, while leading and enhancing the efforts of the insurance agents to become recognised professionals and trusted as important partners in the insurance Nairobi
sector, the society, and the entire Kenyan economy. AKPIA works closely with the insurance industry regulator Insurance Regulatory Authority (IRA) and other industry stakeholders. Most 5th Floor,
insurance agencies are categorized as MSMES in Kenya. Left Wing Kampus Towers
University Way, Opposite
Central Police Station
Nairobi, Kenya

Website
SME insurance – through members and the partner- Insurance sector Training on insurance matters such as risk mana- www.akpia.co.ke
ship with underwriters of goodwill, AKPIA provides gement.
avenues for members to champion the growth and Contact details
sustainability of small and medium enterprises by Tel: +254)733 572 961
ensuring that the businesses are protected through +254 700 279552
covering the losses incurred as long as their property +254722 524 335
is insured, no matter what kind of crises befall them. Email: info@akpia.co ke
Most of the insurance agencies for SMSEs and start- Currently, AKPIA has existing partnerships with tech
ups are run by women members and contribute organizations that are building capabilities to ensure Social media
immensely to the growth, development, and penetra- that most of members are women in business who akpiakenya
tion of insurance in Kenya. To ensure that the women find it easy to sell their products as well as engage A KPIAkenya
agenda is championed by AKPIA, the board member- with customers online to transition from physical to
ship currently consists of various female members. virtual commercial space in line with the new normal.
AKPIA has also set aside specific dates for women
in business to engage their potential customers by
showcasing their products through the AKPIA social
media platforms with a large number of followers.

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CONTENTS 36
Health Sectors
THE KENYA EAR NOSE AND THROAT SOCIETY

The Kenya Ear, Nose and Throat Society (KENTS) Is a professional organization in Kenya representing otorhinolaryngologists (ENT), head & neck surgeons, ENT clinical officers, audiolo-
gists, and ENT nursing officers. Website
Ear, nose, throat, head & neck disorders, diseases are among the most common conditions, afflicting many people, young and old. They include congenital and acquired conditions. www.kenyaentsociety.or.ke
These conditions are treated and managed by these specialists as per their level of specialisation. The Kenya Ear Nose & Throat Society was founded in 1988 with a membership of
several members. At present, the society is a family of individuals, young and old, of different cadres, and from different parts of Kenya, who work in collaboration with each other to try Contact details
and address ENT, head & neck related problems in the region, to the best of their capacity. Through education (conferences, workshops, seminars & CME’s) & research, KENTS works to Contact Person
advance the art, science, and ethical practice of otorhinolaryngology and head and neck surgery. Nyawira Gachuhi
Email: info
@kenyaentsociety.or.ke
Tel: +254 726 830 732

Social media
KENTS support its memebrs’ clinics by providing Healthcare Sector • Webinars Kenya ENT Society
business advisory and case templates for them to • CMEs
emulate. • Workshops

KENTS had the goal of increasing female ENT sur-

geons and the association is on track with this
­– the number of women in ENT practice is gradually
increasing every year.

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CONTENTS 38
KENYA ASSOCIATION OF CLINICAL PATHOLOGISTS

KACP is an association dedicated to the advancement of Pathology through educational exchanges in Kenya and in the East Africa Region. It was formed solely for the purpose of fur-
thering the public interest by encouraging the study, advancing the science, and improving the practice of Pathology in Kenya. The association provides a forum for the presentation and Adress
discussion of progress in the understanding of pathological processes and for the presentation and critical evaluation of scientific, technological, and methodological advances. Department of Human
Pathology,
Medical College
University of Nairobi
Nairobi, Kenya

• Formulate mechanisms for the creation, promotion • Anatomical Pathology The association has grant programs awarded to Website
and maintenance of standards for the certification • Haematology and Blood Transfusion young investigators who end up becoming leads in www.kacp.co.ke
of individuals in all branches of pathology • Clinical Chemistry laboratories. The association encourages women to
• Promote the scientific knowledge of pathology • Immunopathology apply and engage with the program. Contact details
through meetings, seminars, discussions, reports • Medical Jurisprudence Contact Person
and publications • Microbiology Dr. Valerie Magutu
• Oncology Tel: +254 726 830 732
• Cytopathology Email: info@kacp.co.ke
• Molecular Pathology
• Neuropathology The association is running webinars every month and
occasionally holds virtual conferences during the Social media
COVID-19 pandemic period. KenyaKacp
Kenya Associa-
tion of Clinical
Pathologists-KACP

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CONTENTS 39
KENYA ASSOCIATION OF WOMEN SURGEONS

KAWS brings together all women doctors pursuing a career in surgery across the board in Kenya. The Association encompasses different female professionals in surgery, be it as a Con-
sultant/Attending, Resident undertaking an MMED-Masters in the Medicine/master’s program, fellow in training, a medical officer, or medical students interested in pursuing a career in Adress
the surgical field. Menelik Medical Centre
Nairobi, Kenya

Website
www.womeninsurgeryke.org

• Training Medical Sector – Surgery • Hands-on training on different elements related to Contact details
• Empowering and Advocacy surgery Tel: +254715260499
• Service provision in surgical camps and community • Seminars Email: info
health • Mentorship @womeninsurgeryke.org

Social media
KAWSurgeons
womensurgeonskenya

KAWS is specifically focused on women, with the KAWS has been supporting members throughout
aim to empower the women at all levels in relation to this pandemic period as they are frontline workers,
surgery. through advocating for proper PPE equipment and
sitting in stakeholder discussions to ensure members
are protected.

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CONTENTS 40
KENYA ORTHOPAEDIC ASSOCIATION

The Kenya Orthopaedic Association (KOA) is committed to keeping people in motion through the prevention and treatment of musculoskeletal conditions. The association aims to serve
the profession in providing the highest quality of musculoskeletal care. Adress
The association is open to orthopedic surgeons in the country and is committed to the provision of reliable, quality and affordable orthopaedic care through: Menelik Medical Centre,
• Identifying and complying with the requirements of its stakeholders Suite 5, 1st Floor
• Complying with the healthcare system, relevant statutory, and regulatory requirements Nairobi, Kenya
• Engaging in quality assurance and control activities of services to patients
• Developing mutually beneficial relationships with suppliers and partnering with them in the continual improvement of the quality of their products Website
• Partnering with organizations with similar or compatible objectives in order to achieve the highest quality of standards www.koa.or.ke

Contact details
Contact Person
Irene
Tel: +254 717 777 225
• Webinars Orthopaedic surgery • Hands-on workshops Tel: +254 785 655 272
• CME’s (Continius medical education) • ATLS (Advanced trauma life support) Email:info@koa.or.ke
• Workshops • Other relevant course work in orthopaedic surgery
• Medical camps Social media

Kenya Orthopaedic
Association

Kenya Orthopaedic
Association KOA
KOA supports, engages, and empowers women as Kenya Orthopaedic Association has COVID-19
they grow on to become orthopaedic surgeons in the resources on their website. It is continuously hosting
country. Webinars, CMEs, and virtual conferences to engage
and empower others in the sector.

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CONTENTS 41
PHARMACEUTICAL SOCIETY OF KENYA

PSK is the umbrella body of pharmacists in Kenya. The membership is drawn from several pharmacists in Kenya practicing at all levels of the pharmaceutical value chain. In addition, it has
associate membership from other healthcare cadres. Registered as a professional society in 1964, PSK has about 3,800 pharmacists in Kenya practicing at all levels of the pharmaceutical Adress
value chain. PCEA Foundation Block
The association focuses on three main areas of impact: Jabavu Road, Hurlingham
1. Compliance with ethics through self-regulation and the provision of continuous medical education to ensure continuous professional development of its members Nairobi, Kenya
2. Policy advocacy wherein PSK provides policy and legislative proposals in the pharmaceutical sector informed by sound scientific research
3. Promotion of the welfare of pharmacists practicing in Kenya. Website
PSK is also a CPD provider accredited by the Pharmacy regulator – the Pharmacy and Poisons Board www.psk.or.ke

Contact details
Contact Person
Dr. Daniella Munene
Tel: +254 722 412 823
• Training • Pharmaceutical Manufacturing Short sessions of continuous medical education in +254 722 817 264
• Policy Advocacy • Pharmaceutical Supply Chain subjects covering pharmaceutical manufacturing, Email: c eo@psk.or.ke
• Wholesale and Retail of Pharmaceutical Products supply chain, wholesale, and retail. info@psk.or.ke
• Clinical Care
Social media
PSofKenya
 P harmaceutical Society
of Kenya
P harmaceutical Society
Pharmaceutical Society of Kenya encourages women of Kenya
to join and bank on its strength in convening both
private and public health sector actors. The asso-
ciation’s credibility can be attributed to its focus on
ethical practices of pharmacy, the loyalty of its mem-
bership driving strong participation in the programs,
and the strong governance structure that includes
the association’s constitution, elected officials, sec-
retariat and working committees.

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CONTENTS 42
Tourism and Hospitality
PUBS, ENTERTAINMENT AND RESTAURANTS ASSOCIATION OF KENYA

PERAK represents members who run and manage major restaurants, pubs, and entertainment venues. Its main objective is to bring together operators with a view of resolving common
problems in the industry, develop a code of conduct for its members, and help members to comply with various regulations governing the hospitality industry. Registered in 2004, the Adress
Pubs, Entertainment and Restaurants Association of Kenya (PERAK) is a non-political organization in the hospitality and entertainment sector in Kenya. It also has recently registered as Hurlingham Silverpool Office
a limited liability company with the registrar of companies as part of its strategic plan. Suites 4th floor block A
PERAK is affiliated with the Kenya Tourism Federation (KTF), which is an umbrella body for stakeholders in the tourism and entertainment industry - in its capacity as a significant tourism along Jabavu lane off
stakeholder. The Association is the principal voice for tourism and entertainment players – including Kenya Association of Hotelkeepers and Caterers (KAHC), Kenya and Coast Tourism Argwings Kodhek Road
Association (KCTA), Kenya National Chamber of Commerce & Industry - Nairobi Chamber (KNCCI), etc., – to liaise with the government and other agencies on matters of regulations, Nairobi, Kenya
licensing, and policy. Its operations are deeply rooted in liaison with the relevant government organs, including the Ministries of Tourism and Information, Trade and Industry, Finance,
and Labour Public health with the KRA and Manpower Development being key to its profile and performance. Website
The association is governed at two levels – a Board of trustees and a Board of Directors – by seasoned sectors and industry players & investors who over time have instituted best practices www.perakkenya.co.ke
in the running of the association.
Contact details
Contact Person
Ms. Eunice Ogea
Executive Officer
Tel: +254 715 563 912
• Policy advocacy: the role of the association is to • Hospitality Sector PERAK supports businesses through COVID-19 by +254 725 787 261
encourage business growth, creating a compre- • Entertainment Sector information dissemination as they are constantly Email: ceo
hensive program of activities aimed at identifying, in touch with the Ministry of Health and government @perakkenya.co.ke
analysing, and improving laws and regulations that where members’ issues are presented as part of its marketingnbi
impact the members and its trade partners in their policy advocacy support. @perakkenya.co.ke
industry agenda. marketingmba
• Membership services: its BMO looks ahead and @perakkenya.co.ke
provides services that assist members in tack-
ling the upcoming challenges in the wake of • Staff refresher courses in conjunction with Utalii Social media
globalisation. College and the Tourism Fund perakkenya
• Networking, research development & training: • Security training in conjunction with the Kenya Perakkenya
networking may be in the form of formal or informal Tourism Federation kperak
forums that link members, government, service • Domestic marketing in conjunction with the Kenya
providers, and international operators, etc. The Tourist Board
business association plays an important role in cre- • Tax related trainings
ating suitable networks for the members. • Labour and employment issues

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CONTENTS 44
KENYA ASSOCIATION OF WOMEN IN TOURISM

Kenya Association of Women in Tourism (KAWT) is a non-profit association, whose primary mandate is to provide a platform for women’s empowerment through engagement, employ-
ment, and participation in the tourism industry. The aim of the association is to bring gender aspects of tourism to the attention of policymakers, especially the issues of women’s employ- Adress
ment in the tourism industry and women’s participation in tourism planning and management. Kenya Association
of Women in Tourism,
Western Heights – 1st
Floor (Offices of Nature
Expeditions)
Karuna Rd, Westlands
• KAWT advocates and lobbies for participation in • Tourism • Disseminating information through KAWT’s social Nairobi, Kenya
the formulation of laws, regulations, and policies to • Hospitality media platforms on upcoming interviews, webinars
improve the role of women in tourism. and webcasts of interest to the industry. Website
• KAWT provides an information hub for members • Engaging with both government and private sec- www.kawt.or.ke
where information is shared and received from tor entities for input on short-term and long-term
members on upcoming events, business and train- COVID-19 mitigation measures for members includ- Contact details
ing opportunities and any industry related news ing both employees and business owners. Contact Person
and communication. The association provides mentorship, training, and • Suggesting online courses geared towards skills Nyandia Nyamu
• KAWT provides excellent networking opportunities capacity building for members. Furthermore, the improvement and capacity building for members. Tel: +254 719 516007
through events and workshops. association has strategic partnerships with organi- • Providing KAWT subs-sector Online Open Forums, Email: info@kawt.or.ke
• KAWT facilitates connection between members zations like KEPSA, WITIA and other development a platform for members to continue sharing ideas info.kawt@gmail.com
and other tourism professionals and entrepreneurs. partners that enhance training, networking and and possible business opportunities, give encour-
• All KAWT events are held in member properties at have women-centered programs that members can agement and continue networking as they navigate Social media
discounted prices. access. through this period. KAWTourism
• KAWT members get opportunities to showcase • Facilitating online Zoom meetings for the commit- women.tourism
their organizations or businesses through affiliat- tees to continue functioning.
ed association networks, i.e., FEWA, Eco-Tourism, • Keeping updated on what other industry players
WITIA, WFTGA. and business owners are doing regionally and glob-
• KAWT provides an opportunity for members to train ally in order to share ideas and best business prac-
and mentor upcoming tourism and hospitality prac- • Online Digital Skills and Marketing – through tices with members.
titioners for the job market and enhance their per- SheTrades • Providing online training opportunities geared to-
formance through the provision of best practices. • Effective Communication wards new product development, skills enhance-
• KAWT encourages members to work closely with • Sustainable Tourism Trends and Practises – ment, and digital business skills.
women-run Community Based Tourism Organiza- through STTA • Aiming to advocate for improved intra-regional
tions (CBTO’s) to not only empower them but share • Basic Financial Planning and Management - travel and collaboration to make their offerings
knowledge and experience in sustainable tourism through KEPSA more competitive through improved connectivity
practices. • Product Packaging and Pricing – through and travel facilitation.
SheTrades • Collaborating with government and other tourism
stakeholders to encourage members to diversify
their products and services to avoid dependence
on one single activity or market.
• Investing in partnerships and collaborations with
organizations with women-based programs and
opportunities.

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CONTENTS 45
KENYA ASSOCIATION OF TOUR OPERATORS

The Kenya Association of Tour Operators (formed in 1978) is a non-political Association of the leading and most experienced tour operators in Kenya whose main objectives are:
• To provide a forum for government-licensed tour operators in Kenya to address and deal with issues of relevance to their business interests. Adress
• To provide a voice for the tour operators in dealing with the government in all areas. KATO Place, 06 Longonot
• To uphold the good reputation of Kenya as a tourist destination by ensuring that Kenya Tour Operators maintain the highest standards of service and value. Road (Opposite Shelter
• To give clients and individual clients alike the confidence of knowing that Kenya has a mechanism designed to consider the possible redress of any wrongs which a client may have Afrique Centre) Upper Hill
suffered. Nairobi, Kenya
• To uphold and improve the business standards and ethics of members by recommending certain standards which the Ministry of Tourism and Information might consider in determining
whether or not to grant or renew the license of an operator. Website
www.katokenya.org

Contact details
Contact Person
The Chief Executive
• Information exchange Tourism sector KATO has engaged in a number of support services Email: info@katokenya.org
• Recommendation/reference with members to assist with COVID-19 recovery
• Bonding scheme efforts which have been offered to all members Kenya Association
• Arbitration/mediation Facility equally. of Tour Operators
• Lobbying activities Tel: 2 713386 / 2417864 /
• Access to the KTF safety & communication center 2622961 / 2726517 /
• Easy access to pre-paid park tickets • All aspects of tour operations 0722 434845 /
• Networking • General business management 0713 762076
• Education and training Fax: 020 2719226
• Members online directory and database
• Use of the KATO logo as a mark of quality Social media
• Information on and access to overseas trade shows katosecretariat
and exhibitions. katoassociation
• Stronger bargaining power

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CONTENTS 46
FEDERATION OF COMMUNITY BASED TOURIST ORGANIZATIONS

The Federation of Community Based Tourism Organisations (FECTO), hereinafter referred to as the organisation is a non-political and local non-governmental organisation duly regis-
tered, working in Kenya with a view of empowering community enterprises in the entire country. It is an umbrella body of 687 enterprises spreading across the country. Started in 2010 by Adress
volunteers with a passion to transform the lives of Kenyans through their wealth of experience in various disciplines, FECTO over the past few years has expanded to a large membership FECTO Kenya
with a target of exceeding 1,000 Enterprises by 2021. FECTO members include like-minded entities that support the above ideas. P.O. Box 3228 -30100
Eldoret
Nairobi, Kenya

Contact details
Contact Person
• Product development: community Enterprises • Tourism The association offers trainings on waste manage- Mildred Ichingwa
products and services are developed within an • Agriculture ment, training women on using waste paper to pro- Tel: +254 726402341
agreed standard that meets the market locally and • Environment duce handbags, necklaces, mats, etc. FETCO also Email: f ectonorthriftkenya
globally to achieve quality products and top-notch focuses on business and marketing plans develop- @gmail.com
service delivery among others. ment to provide guidance for women entrepreneurs
• Marketing: effective and efficient marketing op- to implement the ideas. The association also trains Social media
portunities for Community Enterprises that are women on governance and group dynamics, innova- FECTO Kenya
developed, expanded, and implemented. CBTEs tion, and product development.
are basically small and medium sized enterprises. FECTO empowers women on technical skills, e.g.,
Therefore, the capacity to market as individuals is producing energy-saving stoves, making environ-
limited and the need to collaborate and market col- mentally friendly briquettes for cooking (produced
lectively as a unit is inevitable. FECTO ensures that from dried leaves).
products and services from CBTES and members
meet the minimum standards and requirements of FETCO introduced a programme on food security
the marketing body. where the association empowers women on stor-
• Business Skills Enhancement: Skills enhancement ing enough food for their families. FETCO trained
for business, product and services development, the women to save on a daily basis as little as 1 dol-
business acumen, and management skills lar with a down payment of 3 dollars with which food
• Resource Mobilization and Partnerships: FECTO is delivered to them in large quantities. In addition,
sufficiently and increasingly sources support from FETCO introduced an activity that keeps the women
a diversity of sources and partnerships for its busy while generating income in an environmentally
members. FECTO marshals a powerful and efficient friendly manner.
fund-raising mechanism that involves working
with partners including private and public sector
partners.
• Lobbying & Advocacy: Awareness raising among
its members on policy matters in relation to what
they are doing, e.g., when issues lead to conflicts
between wildlife and human in the conservancy
areas, tourism, land bills and others that are in the
benefit of the CBTEs

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CONTENTS 47
KENYA TOURISM FEDERATION

Kenya Tourism Federation (KTF) is the national apex body of the tourism private sector in Kenya, representing the eight key tourism trade associations, namely:
Kenya Association of Tour Operators (KATO), Kenya Association of Air Operators (KAAO) Pubs, Entertainment and Restaurants Association of Kenya (PERAK), Kenya Association of Travel Adress
Agents (KATA), Kenya Coast Tourism Association (KCTA), Ecotourism Kenya (EK), Kenya Association of Hotel Keepers and Caterers (KAHC), Kenya Professional Safari Guides Association Kenya Tourism Federation,
(KPSGA). P.O. Box 15013-00509
The core mandate of KTF is advocacy for enabling policies to grow, protect, and sustain the tourism sector. Langata Nairobi.
KWS Complex along
Langata Road
Nairobi, Kenya

Website
The key objectives of KTF are to: • Tourism Security trainings, stakeholders networking and mar- www.kenyatourism.or.ke
• Provide a single voice for the tourism industry • Travel keting forums in the tourism sector.
• Enhance ethics and standards in the tourism • Hospitality Contact details
industry Tel: + 254 20-8001000/3
• Strengthen private sector representation on the + 254 722-745645
various organisations/boards that impact tourism + 254-738-617499
• Provide a forum through which the industry can Email: admin@ktf.co.ke
give input to the marketing activities of the Kenya
Tourism Board The COVID-19 support is offered to all the KTF mem- Social media
• Lobby and constructively engage the government bership with an emphasis on SMEs and women-owned KTF_Kenya
on issues critical to the industry KTF is very intentional in encouraging women to take businesses for the stimulus packages. Additionally, KenyaTourismFederation
up positions in boards and committees. KTF plans on creating a good tourism platform, envi-
ronment and more opportunities for the associations
of SMEs post COVID-19.

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CONTENTS 48
IT & BPO
ONLINE PROFESSIONAL WORKERS’ ASSOCIATION OF KENYA

Online Professional Workers Association of Kenya (OPWAK) is a non-profit organization and the voice of Kenya’s online workers. It brings together online workers in Kenya with the aim of
providing a wide range of resources that will help the members to excel in their chosen profession. Adress
Almasi Serviced Offices,
Karen
Nairobi, Kenya

Website
• Accounting & Consulting • Mentorship www.opwak.or.ke
• Sales & Marketing • Networking
• Customer Service • Legal Contact details
• Admin Support • Translation Contact Person
• E-Commerce • Writing Frida Mwangi
• Web, Mobile & Software development • Design & Creative Tel: +254 722656469
• Advocacy • Engineering & Architecture +254733172061
• Capacity building • Data Science & Analytics Email: frida.mwangi
• Marketing • IT & Networking @opwak.or.ke

Social media
OPWAK1
OPWAK

Online Professional
Workers Association of
Kenya

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CONTENTS 50
Handicrafts
UBUNIFU ASSOCIATION

Ubunifu Association is a Business Member Organization (BMO) established in 2016 by a group of sixteen Small and Medium Enterprises (SMEs) whose objective is to manufacture premium
hand-crafted products for local and international markets. In addition, the association offers expertise and market support to members. As such, Ubunifu has grown to over 65 active Adress
members from its industry priority sectors, namely, leather accessories, textiles and apparel, basketry, jewelry and home decor. The Association is present in Kenya and was initially Nairobi, Kenya
hosted and incubated by the Kenya Export Promotion and Branding Agency (KEPROBA – then the Export Promotion Council). The demand for hand-crafted products is strongly influenced
by fashion, consumer purchasing patterns, and economic conditions in both local and export markets. Website
www.ubunifuassociation.co.ke

Contact details
Contact Person
Grace Mbugua
• Provide access to Ubunifu Association Kenya en- Ubunifu Association Kenya provides support for SMEs Ubunifu Association has provided digital marketing Mobile: +254 722210894
gagement activities, e.g., fairs, conferences in the handcrafted industry in the leather, accesso- training, sales training, and financial management Tel: +254735446841
• Provide opportunities to create networks and ries, textiles, apparel, basketry, jewelry and home training for members Email: g
 racem
partnerships décor sectors. @jeilocollections.com
• Access to grant opportunities ubunifukenya2017
• Personal development opportunities by offering @gmail.com
trainings and webinars bi-weekly info@ubunifu
• Accelerate access to markets association.co.ke
• Support the pitch and promotion of members’
brands on its platforms Ubunifu Association through its partners provides Ubunifu Association members have access to finan- Social media
access to opportunities that specifically focus on cial support opportunities that have been designed UbunifuKenya
women entrepreneurs. for women-owned businesses. The association also UbunifuKenya
presents webinars and disseminates information ubunifukenyaassociation
on opportunities to members via its social media
platforms.

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CONTENTS 52
Agribusiness
FRESH PRODUCE EXPORTERS ASSOCIATION OF KENYA

The Fresh Produce Exporters Association of Kenya (FPEAK) is Kenya’s premier trade association representing growers, exporters, and service providers in the horticulture industry.
Formed in 1975 when export horticulture was in its infancy, the association has grown to become Kenya’s foremost sectoral trade association. Members of the Association are involved in Adress
growing and/or exporting fresh-cut flowers, fruits, and vegetables. FPEAK provides a focal and coordination point for the horticulture export industry. P.O Box 40132 00100
Fresh Produce Exporters
Association of Kenya
New Rehema House,
Raphta Road West lands
Nairobi, Kenya
• Information Dissemination and Training: FPEAK promoting Kenyan horticulture products internation- FPEAK provides support to the horticultural sector
supports growers and exporters by providing train- ally and seeks widening its market. specifically on fruits, vegetables, and flowers. Website
ings, acting as an information centre of technical • Compliance & Standard: In collaboration with other www.fpeak.org
and marketing information, and running active lobby- stakeholders, FPEAK supports members with com-
ing and advocacy programs to enhance the sector’s plying with national and international market re- Contact details
competitiveness. quirements and conventions (official and private Tel : 254 0205160333,
• Advocacy: FPEAK influences and advocates for a standards). FPEAK collaborates with standard owners Email: info@fpeak.org
conducive national and international business envi- and implementers to bring compliance closer to Ken- FPEAK provides various capacity building services,
ronment, policies, tariffs and trade agreements on yan producers through participation in the interpreta- which include but not limited to, good agricultural FPEAK_
behalf of its members and the horticulture Industry in tion and harmonization of standards. practices, food safety and compliance to standards, FPEAK1975
Kenya, implemented through public and private part- • E-Learning Resources: FPEAK has an interactive crop agronomy, farmer groups training and prepara-
nerships at both local and international levels. e-learning portal designed to enable knowledge-shar- tion for standard certification.
• Capacity Building: FPEAK partners with development ing and increase training reach to stakeholders.
agencies and other stakeholders to enhance growers, Click on the links in its website that provides access
exporters and service providers’ capacity along the to various self-service options and programmes for
horticulture value chain. members.
• Marketing: FPEAK links its growers and members to
national and international markets. This is made pos- FPEAK has been providing logistics support for all its
sible through creating direct market linkages, sup- members during the COVID-19 pandemic. The support
porting members to attend national and international includes webinars, press briefs, training, advocacy
trade fairs, and providing timely market information. and lobbying for interventions from government and
Together with its members, FPEAK is continuously other partners.

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CONTENTS 54
THE SOCIETY OF CROP AGRIBUSINESS ADVISORS OF KENYA

The Society of Crop Agribusiness Advisors of Kenya (SOCAA) is a membership-based BMO for agribusiness advisors and consultants covering all aspects of agribusiness support ser-
vices – including agro inputs, agronomy, post-harvest handling, market access, standards compliance and certification, agricultural finance and other related disciplines that support Adress
agribusiness. CPF Building,
off Parliament Lane,
3rd Floor
Nairobi, Kenya

Website
• Advisory services: through its network of advisors SOCAA’s focus is on crops-based enterprises. Its Training is customized to client needs and covers the www.socaa.or.ke
and consultants, SOCAA brokers linkage with rele- support engagement covers the academic, research, full range of good agriculture practices (GAP), stan-
vant expertise on issues of agro Inputs, production government and private sector actors who focus on dards compliance and implementation, post-harvest Contact details
(agronomy), post-harvest handling, market access, crops-based agribusiness. handling and value addition, and market access. Contact Person
standards compliance, and certification. Jane Musindi
• Advocacy: on sustainable agriculture related Email: technical
themes in promoting food and nutrition security, @socaa.or.ke
SOCAA partners with private sector, government, Tel: +254 721 733 211
and consumer groups to advocate for holistic food +254 20 2215080
and nutrition approaches that ensure safety. SOCAA has recently collaborated with ITC SheTrades • Webinars: Food and Nutrition Security in light of Email: info@socaa.or.ke
to on board a special service for women-owned agri- COVID-19; Value chain focused masterclass webi-
business that combines its agribusiness support ser- nars for avocado, french beans and peas Social media
vices with the ITC crisis management toolkit. In addi- • Online training (webinar): Crisis management and socaakenya
tional, the association applies a gender lens on issues recovery planning based on ITC SheTrades RRAP SOCAAKENYA
of agribusiness in order to identify specific issues of toolkit. socaakenya
focus on women’s development. • Technical support (customized and on request
basis): on agribusiness technical or market related
issues and challenges

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CONTENTS 55
THE AVOCADO SOCIETY OF KENYA (ASK)

The Avocado Society of Kenya is a registered association for avocado growers, exporters and other value chain players. ASK focuses on promoting efficiency in production and organized
marketing towards a long-term profitability of avocado agribusiness in Kenya. Its vision is to take the lead role towards a sustainable and profitable avocado agribusiness. ASK’s mission Adress
is to work in partnership with public and private stakeholders, to provide innovative services that influence the transformation of agriculture, empower members and specifically small- P.O BOX 12898-00400
holders to sustainably increase productivity in response to the market demands for improved livelihoods. Kenyatta University,
Unicity mall, Thika Rd
Nairobi, Kenya

Website
www.kenyaavocados.co.ke
• Orchard Establishment: ASK helps growers with • Agronomy Sector • Hosting online training/Webinars on zoom on Good
establishing orchards on the right practices. • Market Sector Agricultural Practices Contact details
• Extension Services/Agronomy support: ASK • Financial Sector • Providing remote agronomy support Contact Person
takes growers through the production journey. • Policy and Advocacy Sector • Organizing farm visits Janet Njogu
• Management and input supply: ASK helps with or- • Helping access to certified planting seedlings for Tel: +254 723 491549
chard management easy access to farm inputs. orchard establishment Email: j anet80njogu
• Market linkage: ASK links the individuals and • Subsidising farm inputs for affordability and @gmail.com
groups to exporters and ethical buyers locally and accessibility Tel: +
 254 722406941
abroad. • Working with financial institutions to offer support +254 733917964
• Policy advice and advocacy: ASK assists with ad- ASK trains on Good Agricultural Practice, Agronomy, for seed capital Email: i nfo
voacy work, e.g., on market and licensing. and Food Safety Standards. • Offer additional training on food handling, nutrition @kenyaavocados.co.ke
and Good Agricultural Practices
• Generating value addition for avocados to supple- Social media
ment profits KenyaAvocados
AvocadosKenya
avocadosocietyofkenya

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CONTENTS 56
AFRICA AGRIBUSINESS ACADEMY

AAA is an entrepreneur member organization registered under the laws of Kenya CAP 486 in 2013 as a company limited by guarantee. AAA seeks to foster innovation and growth of agri-
business SMEs in Africa by connecting entrepreneurs within Africa and with the international business community and strengthens individual entrepreneurs to grow their businesses and Adress
capacities. AAA currently embraces a network of six country chapters of Kenya, Uganda, Tanzania, Ethiopia, Rwanda and Malawi. Each country chapter has its own board that is legally Farmers Conference Centre,
registered and bound together by a joint Charter comprising of in total 24 Business clubs (BCs), 8 Sector Desks (SDs) with an overall membership of 700 owner entrepreneurs working with 3rd floor.
close to 2 million farmers. In Kenya, AAA is working with over 200 owner entrepreneurs (over 30% being youth and women) and over 750,000 farmers. The country chapters set policies for P.O BOX 43148-00100
the country within the confines of the AAA Charter. The network is governed by a Pan-African Board supported by a Secretariat. Nairobi, Kenya

Website
www.aa-academy.org

Contact details
• Mapping and profiling of existing agro-based • Dairy • Training, coaching and mentorship: this entails Contact Person
MSMEs through developing a database for the • Poultry development of tailor-made training modules and Madam Mercy Mwende
agro-based MSMEs domiciled at AAA. • Horticulture business cases, coaching and mentorship by expe- of Sweet and Dried,
• Organizing MSMEs to form an agro-based MSMEs • Commodity value chains rienced business experts and successful African and also a member
lobby and advocacy platform in order to be recog- • Value addition agri-food entrepreneurs. of the board
nized by the government and engaging in policy • Agro inputs and vet services • Resource Centre: this provides an online platform Tel: +254723562445
making and review processes of policies and strat- • Grains and pulses for sharing of practical knowledge and documen- Email: s weetndried
egies likely to impact the agro-based MSMEs. • Sunflower production tation of best practices, identification of critical @gmail.com
• Establishment of a revolving fund by the govern- • Manufacture – animal feeds success factors
ment targeting agro-based and other MSMEs in the • Fresh food producers • Entrepreneurs support entrepreneurs: AAA Tel: +254721234639
country. • Flour packaging and milling brings together successful enterprises and busi- Email: info
• Developing technical enhancement program for • Aggregators ness experts who have gone through real life ex- @aa-academy.org
MSMEs to empower MSMEs with required business • Livestock keeping periences and upcoming young men and women charles.gitau
skills to sustain the business, undertaken in close willing to make effective decisions in their next @aa-academy.org
consultation with the AAA. steps to grow their businesses.
• Organizing and participating in policy dialogue Social media
platforms. AAAcademy1
africaagribusinessacademy

AAA has promoted SMEs that are specifically owned AAA is supporting women-owned businesses and
or managed by women by ensuring that they undergo women-led businesses by identifying their specific
training and mentorship programs in all aspects of needs and connecting them to financial service pro-
business development and that at least 40% get viders and successful businessmen and women for
linked to access to finance in order to enhance women mentorship and coaching. AAA will also continue to
economic empowerment. This has had a transforma- provide technical support in identifying value chain
tive change in the supply chain systems, increasing gaps and opportunities in agribusiness enhances
incomes and welfare of the low income earners. access to markets, financial services, technical
knowledge and relevant information to plan and grow
their businesses.

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CONTENTS 57
COLOPHON
Images
Other Sectors - Image by Christina on Unsplash
Health Sectors - Image by Bruno from Pixabay
IT & BPO - Image from Freepik.com
Handicrafts - image by SheTrades
Agribusiness - Image by borgenproject.org

58
 #SheTrades

CONNECTING WOMEN ENTREPRENEURS TO MARKET

Women’s economic empowerment is not a matter for government

policy, the private sector, or social change alone. All have critical
roles to play. This is why the International Trade Centre (ITC)
launched the SheTrades Initiative, which seeks to connect women
entrepreneurs to market.

International Trade Center (ITC) – SheTrades

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+41 22 7300 384
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