GUJARAT TECHNOLOGICAL UNIVERSITY

Chandkheda, Ahmedabad

Affiliated

SAL EDUCATION CAMPUS

SAL College of Engineering

“RESEARCH AND MARKETING”

A Report
Submitted By

Darshil Ghatalia 221133116008

Under Subject of

SUMMER INTERNSHIP (3170001)

Of
BACHELOR OF ENGINEERING
In
Computer Engineering/
Information Technology

Under the guidance of

Prof Archana Patel

Academic Year
2024-25
 SAL COLLEGE OF ENGINEERING
COMPUTER ENGINEERING
Winter - 2024

CERTIFICATE

Date:

This is to certify that the “Research and marketing” has been carried out by Darshil
Ghatalia(221133116008) under my guidance in completion of Summer Internship in
Information & Technology 7th Semester of Gujarat Technological University, Ahmedabad during
the academic Year 2024-25.

Archana Patel Prof. Vijaysinh Jadeja

Internal Guide Head of Department
Computer engineering CE, IT & ICT Department
SCE SCE
 Index
sr Content Page no
1 Executive Summary 4
2 Introduction

 2.1 Purpose of the Internship

 2.2 Company Background
 2.3 Internship Structure and Objectives 5

3  Day-by-Day Account of Tasks and Learnings

 3.1 Day 1: Orientation and Initial Setup

 3.2 Day 2: Market Research Basics
 3.3 Day 3: Competitor Analysis
 3.4 Day 4: Customer Profiling
 3.5 Day 5: Data Collection Techniques
 3.6 Day 6: Communication Strategies
on LinkedIn 6-9
 3.7 Day 7: Developing Marketing Content
 3.8 Day 8: Analyzing Market Trends
 3.9 Day 9: Understanding Customer Needs
 3.10 Day 10: Promoting Company Services
 3.11 Day 11: Feedback Analysis
 3.12 Day 12: Reporting and Documentation
 3.13 Day 13: Presentation Preparation
 3.14 Day 14: Final Presentation and
Reflection

4  Key Learnings and Skills Acquired

 4.1 Market Research Techniques

 4.2 Communication Skills 10 - 11
 4.3 Data Analysis
 4.4 Professional Networking

5 Challenges Faced and Solutions 12 - 13

6 Feedback from Supervisor 14
7 Data tables 15 - 19
8 Screenshot of work performed 20 - 26
9 Conclusion 27
 1. EXECUTIVE SUMMARY

This report provides an in-depth overview of my 14-day internship at Pramukh Web, conducted
under the expert guidance of Mr. Akshay Shah. As a 7th-semester student from SAL College of
Engineering, this internship represented a crucial bridge between academic learning and real-
world application. The internship offered me a unique opportunity to put into practice the
theoretical concepts I had learned in my studies, particularly focusing on market research and
strategic communication. My role primarily involved enhancing Pramukh Web's market presence
through targeted research activities and effective use of LinkedIn to engage with a global
audience.
 2. INTRODUCTION

Understanding and developing new technologies, improving existing ones, and solving problems
related to IT infrastructure, software, hardware, and communication systems

Creating awareness and demand for IT products and services. This includes understanding the
needs of potential customers

By researching from the web site of different companies and contacting them for the tie-up
between our organization and their organization by so we can work as their back end team of
marketing and they can grow their company ratio by X number of percentage.

Contacting the Heads of the various companies situated across the globe via LinkedIn and
promote our services with them and asking the for any kind of service they need from our side
with an reasonable rates

2.1 PURPOSE OF INTENSHIP

Understanding and developing new technologies, improving existing ones, and solving problems
related to IT infrastructure, software, hardware, and communication systems

Creating awareness and demand for IT products and services. This includes understanding the
needs of potential customers

By researching from the web site of different companies and contacting them for the tie-up
between our organization and their organization by so we can work as their back end team of
marketing and they can grow their company ratio by X number of percentage.

Contacting the Heads of the various companies situated across the globe via LinkedIn and
promote our services with them and asking the for any kind of service they need from our side
with an reasonable rates
2.2 COMPANY BACKGROUND
Pramukh Web is a leading IT solutions provider specializing in web development, digital
marketing, and software solutions. The company aims to deliver innovative and effective
technology solutions to businesses worldwide

2.3 INTENSHIP STRUCTURE AND OBJECTIVES

The internship was structured over 14 days, with specific tasks assigned each day to provide a
well-rounded experience in market research, data analysis, and communication. The primary
objectives were to:

 Understand market research methodologies.

 Analyze competitors and market trends.
 Communicate effectively with a global audience via LinkedIn.
 Promote Pramukh Web’s services.
 3. DAY BY DAY ACCOUNT OF TASK AND LEARNING

3.1 DAY 1: ORIENTATION AND INTIAL SETUP

Task: On the first day of my internship at Pramukh Web, I attended an orientation session with
Mr. Akshay Shah. This session was crucial as it set the foundation for my entire internship
experience. During the orientation, Mr. Shah provided a comprehensive overview of the
company's services, goals, and market positioning. He also outlined the specific expectations and
objectives of my internship, which included gaining hands-on experience in market research and
promoting the company’s services through LinkedIn.

Learning: This orientation was incredibly informative and gave me a clear understanding of
Pramukh Web’s operations and the significance of my role. I learned about the various IT
solutions the company offers, such as web development, digital marketing, and software services.
Additionally, I understood the importance of my contributions to the company’s marketing and
research efforts, setting the stage for my tasks in the following days.

3.2 DAY 2: MARKET RESEARCH BASICS

Task: The second day was dedicated to learning the fundamentals of market research. Mr. Shah
introduced me to different types of market research, emphasizing the distinction between primary
and secondary research. He explained that primary research involves collecting original data
directly from sources through methods like surveys, interviews, and observations. In contrast,
secondary research involves analyzing existing data from reports, studies, and other publications.

Learning: I gained a solid understanding of the basics of market research and its importance in
making informed business decisions. This knowledge helped me appreciate the role of data in
understanding market trends, customer preferences.

3.3 DAY 3: COMPETITOR ANALYSIS

Task: On the third day, I focused on conducting a SWOT analysis (Strengths, Weaknesses,
Opportunities, Threats) of key competitors in the market. Mr. Shah guided me through the process
of identifying and evaluating the strengths and weaknesses of our competitors, as well as the
opportunities and threats they face.

Learning: This task was highly insightful as it helped me understand the competitive landscape in
which Pramukh Web operates. By identifying the strengths and weaknesses of our competitors, I
learned how Pramukh Web could leverage its unique capabilities to gain a competitive edge.
 3.4 DAY 4: CUSTOMER PROFILING

Task: On the fourth day, I worked on developing customer personas based on demographic and
behavioral data. Mr. Shah explained the importance of customer profiling in creating targeted
marketing strategies. I gathered data on different customer segments, including age, gender,
location, and purchasing behavior, to create detailed personas.

Learning: This exercise highlighted the importance of understanding and targeting specific
customer segments. By developing customer personas, I learned how to tailor marketing messages
and strategies to meet the unique needs and preferences of different groups. This task emphasized
the value of a customer-centric approach in marketing and product development.

3.5 DAY 5: DATA COLLECTION TECHNIQUES

Task: The fifth day was dedicated to learning various data collection methods. Mr. Shah
introduced me to different techniques, including surveys, interviews, and observations. He
explained how to design effective survey questions and conduct interviews to gather meaningful
data from respondents.

Learning: I gained valuable insights into the process of collecting reliable and relevant data.
Understanding how to design effective survey questions and conduct interviews was particularly
useful, as these skills are essential for gathering accurate information

3.6 DAY 6: COMMUNICATION STRATIGES ON LINKEDIN

Task: On the sixth day, I developed strategies for effective communication and networking on
LinkedIn. Mr. Shah provided guidance on how to craft professional messages and connect with
potential clients and industry professionals. I learned how to create a compelling LinkedIn profile
and engage with my network through posts and direct messages.

Learning: This task was crucial for enhancing my professional communication skills. I learned
how to effectively use LinkedIn as a platform for networking and promoting Pramukh Web’s
services. Crafting professional messages and building connections on LinkedIn helped me
understand the importance of maintaining a strong online presence in today’s digital age.

3.7 DAY 7: DEVELOPING MARKET CONTENT

: On the seventh day, I focused on creating marketing content to promote Pramukh Web’s
services. Mr. Shah provided guidance on how to create engaging content for different platforms,
including social media posts, blog articles, and promotional materials. I worked on developing
content that highlighted the unique features and benefits of Pramukh Web’s services.
Learning: This task helped me enhance my content creation and digital marketing skills. I learned
how to create compelling marketing messages that resonate with the target audience. Developing
marketing content also gave me a deeper understanding of Pramukh Web’s services and how to
effectively communicate their value to potential clients.

3.8 DAY 8: ANALYZING MARKET TRENDS

Task: The eighth day was dedicated to analyzing current market trends and their impact on the IT
industry. Mr. Shah guided me through the process of identifying and evaluating trends that
influence business strategies and customer behavior. I used various tools and resources to gather
data on emerging trends and technological advancements.

Learning: This task provided valuable insights into how market trends shape the IT industry. By
analyzing current trends, I learned how businesses can adapt and innovate to stay competitive.
Understanding market trends also helped me appreciate the importance of staying informed about
industry developments to make strategic decisions.

3.9 DAY 9: UNDERSTANDING CUSTOMER NEEDS

Task: On the ninth day, I conducted customer surveys to gather feedback on their needs and
preferences. Mr. Shah provided guidance on how to design survey questions and distribute them
to the target audience. I collected and analyzed the responses to gain insights into what customers
value most in IT services.

Learning: This task emphasized the importance of understanding customer needs and
preferences. By gathering and analyzing customer feedback, I learned how to use this information
to improve products and services. This customer-centric approach is essential for building strong
relationships and ensuring customer satisfaction.

3.10 DAY 10: PROMOTING COMPANY SERVICES

Task: On the tenth day, I focused on promoting Pramukh Web’s services on LinkedIn and other
platforms. Mr. Shah provided guidance on how to create and share promotional content that
highlights the benefits of our services. I also engaged with my LinkedIn network to increase
visibility and attract potential clients.

Learning: This task helped me develop effective promotion techniques and audience engagement
strategies. I learned how to create and share promotional content that captures the attention of the
target audience. Engaging with my LinkedIn network also reinforced the importance of building
and maintaining professional relationships.

3.11 DAY 11: FEEDBACK ANALYSIS

Task: On the eleventh day, I analyzed the feedback received from LinkedIn communications and
surveys. Mr. Shah guided me through the process of qualitative and quantitative data analysis. I
identified common themes and insights from the feedback to understand how customers perceive
Pramukh Web’s services.

Learning: This task provided valuable experience in data analysis. I learned how to interpret and
analyze qualitative and quantitative data to derive actionable insights. Understanding customer
feedback helped me identify areas for improvement and develop strategies to enhance customer
satisfaction.

3.12 DAY 12: REPORTING AND DOCUMENTATION

Task: The twelfth day was dedicated to preparing detailed reports on market research findings
and activities. Mr. Shah provided guidance on how to organize and present the data in a clear and
concise manner. I documented my research findings, insights, and recommendations in a
comprehensive report.

Learning: This task helped me improve my documentation and reporting skills. I learned how to
effectively organize and present data to communicate findings and recommendations. Creating
detailed reports also reinforced the importance of clear and concise communication in
professional settings.

3.13 DAY 13: PRESENTATION PREPARATION

Task: On the thirteenth day, I prepared a presentation summarizing my internship experience and
findings. Mr. Shah provided guidance on how to create an engaging and informative presentation.
I organized my research findings, insights, and recommendations into a coherent and visually
appealing presentation.

Learning: This task helped me develop my presentation skills and learn to effectively
communicate results. Creating a presentation required me to summarize and highlight key
findings in a clear and engaging manner. This experience reinforced the importance of effective
communication in sharing research insights and recommendations.

3.14 DAY 14: FINAL PRESENTATION AND REFLECTION

Task: On the final day of my internship, I presented my findings to Mr. Akshay Shah and
reflected on my overall experience. The presentation included a summary of my research
activities, key insights, and recommendations. Mr. Shah provided feedback on my performance
and identified areas for further improvement.

Learning: This task was a valuable opportunity to showcase my work and receive feedback from
my supervisor. Presenting my findings helped me consolidate my learning and reflect on the skills
and knowledge I had gained during the internship. The feedback from Mr. Shah provided valuable
insights into my strengths and areas for improvement, guiding my future professional
development.
 4. KEY LEARNING AND SKILL ACQURIED

4.1 MARKET RESEARCH TECHNIQUIES

Learning: During my internship, I learned how to conduct comprehensive market research
using both primary and secondary data sources.

 Primary Research: This involves gathering new data directly from sources. I practiced
creating and distributing surveys, conducting interviews, and observing market behaviors
to collect original insights. This hands-on experience taught me how to design effective
survey questions and conduct interviews that yield meaningful data.
 Secondary Research: This involves analyzing existing data that has already been
collected by others. I reviewed industry reports, academic studies, and market analyses to
understand current trends and competitive landscapes. This helped me learn how to sift
through large amounts of data to find relevant information.

Skills Developed:

 Analyzing Market Trends: I learned how to identify and interpret trends in the market,
such as emerging technologies or shifts in consumer behavior. Understanding these trends
is crucial for predicting future market conditions and making informed business decisions.
 Competitor Analysis: I practiced evaluating the strengths and weaknesses of competitors,
as well as identifying opportunities and threats they face. This skill helps in understanding
where our company stands in the competitive landscape and how we can leverage our
strengths to gain an advantage.

4.2 COMMUNICATION SKILLS

Learning: Throughout the internship, I improved my professional communication skills,
particularly through LinkedIn networking and content creation.

 LinkedIn Networking: I learned how to effectively use LinkedIn to connect with industry
experts and potential clients. This included crafting professional messages, engaging in
meaningful conversations, and expanding my professional network. Effective LinkedIn
networking is essential for building relationships and promoting business services.
 Marketing Content Creation: I developed skills in creating engaging and persuasive
content to promote Pramukh Web’s services. This involved writing compelling posts,
designing promotional materials, and understanding how to communicate the benefits of
our services clearly and attractively.

Skills Developed:

 Engaging Communication: I learned to tailor my messages to different audiences,

making sure they are engaging and persuasive. This is important for capturing the interest
of potential clients and stakeholders.
 4.3 DATA ANAYSIS
Learning: I gained proficiency in analyzing both qualitative and quantitative data.

 Qualitative Data: This involves understanding and interpreting non-numerical data, such
as customer feedback or interview responses. I learned how to identify common themes
and patterns in qualitative data to draw meaningful conclusions.
 Quantitative Data: This involves analyzing numerical data, such as survey results or sales
figures. I learned how to use statistical tools and techniques to interpret data and identify
trends and correlations.

Skills Developed:

 Interpreting Data: I learned to derive actionable insights from data by analyzing patterns
and trends. This skill is crucial for making informed decisions based on evidence rather
than assumptions

4.4 PROFESSIONAL NETWORKING

Learning: Building a professional network was a key part of my internship experience.

 Connecting with Industry Experts: I actively reached out to industry professionals and
potential clients, which helped me understand their needs and perspectives. Networking
with experts provided valuable insights and opened doors for potential collaborations.
 Maintaining Professional Relationships: I learned the importance of nurturing and
maintaining professional relationships. This includes following up on connections,
offering support, and engaging in ongoing communication to build long-term
relationships.

Skills Developed:

 Building and Maintaining Relationships: I developed the ability to create and sustain
professional connections that can provide support, advice, and opportunities in the future.
Networking is a vital skill for career growth and business development.
 5. CHALLENGES FACED AND SOLUTIONS

Challenge 1: Difficulty in Gathering Accurate and Comprehensive Data

Description: One of the main challenges I faced during my internship was gathering accurate and
comprehensive data. Collecting data is often complicated by various factors, such as limited
access to reliable sources, incomplete information, or inconsistencies in the data collected. This
challenge made it difficult to ensure that the data I was working with was both accurate and
representative of the broader market or customer base.

Solution: To address this challenge, I implemented a multi-faceted approach to data collection

and verification:

1. Utilized Multiple Data Sources: Instead of relying on a single source of information, I

gathered data from various sources, including surveys, industry reports, and existing
studies. By using multiple sources, I was able to cross-check information and identify any
discrepancies or gaps in the data.
2. Cross-Referenced Information: I compared data from different sources to verify its
accuracy. For example, if I collected data through surveys, I would cross-reference it with
industry reports or secondary research to ensure consistency. This cross-referencing helped
to validate the data and ensure that the insights derived were reliable.
3. Consulted with Experts: When necessary, I reached out to industry experts or colleagues
for their insights on the data. Their expertise helped me interpret the data correctly and
provided additional context that improved the accuracy of my findings.

By using these strategies, I was able to overcome the challenge of gathering accurate and
comprehensive data, ensuring that my research was based on reliable information.

Challenge 2: Engaging with a Global Audience on LinkedIn

Description: Another significant challenge was engaging with a global audience on LinkedIn.
Connecting with professionals from different regions and industries required a tailored approach,
as a one-size-fits-all strategy was unlikely to be effective. Engaging with such a diverse audience
involved overcoming language barriers, cultural differences, and varying professional interests.

Solution: To tackle this challenge, I developed tailored communication strategies for different
audience segments:

1. Segmented Audience Approach: I categorized my LinkedIn audience into different

segments based on factors such as industry, region, and professional interests. This
segmentation allowed me to craft targeted messages that addressed the specific needs and
preferences of each group.
2. Customized Messaging: For each audience segment, I developed customized
communication strategies. This included creating personalized messages and content that
resonated with the unique characteristics of each group. For example, I tailored my
messages to align with regional business practices or industry-specific trends.
3. Cultural Sensitivity: I took into account cultural differences when engaging with
international audiences. This meant being aware of local customs, communication styles,
and preferences. I adjusted my language and approach to ensure that my messages were
respectful and effective across different cultures.
4. Regular Engagement: To maintain engagement, I interacted with my LinkedIn network
regularly. This included responding to comments, participating in relevant discussions, and
sharing valuable content. By being actively engaged, I built stronger connections and
fostered positive relationships with my global audience.
 6. FEEDBACK FORM SUPERVISOR
During the final evaluation of my internship, Mr. Akshay Shah provided comprehensive
and positive feedback on my performance over the past two weeks. His feedback was
instrumental in recognizing my strengths and areas of development.

Dedication and Enthusiasm: Mr. Shah commended my dedication and enthusiasm

throughout the internship. He noted that I consistently demonstrated a high level of
commitment to my tasks and projects. My eagerness to learn and take on new challenges
was evident in the way I approached each assignment with a proactive mindset. He
appreciated how I immersed myself in the various aspects of market research and
communication, showing genuine interest in understanding and contributing to Pramukh
Web's goals.

Ability to Learn Quickly: One of the highlights of Mr. Shah's feedback was his
recognition of my ability to learn quickly. He observed that I grasped new concepts and
tools with remarkable speed and applied them effectively to my tasks. This adaptability
was crucial in a fast-paced environment like Pramukh Web, where staying updated with
the latest market trends and research techniques is essential. Mr. Shah felt that my quick
learning enabled me to make meaningful contributions from early on in the internship.

Proactive Approach to Tasks: Mr. Shah praised my proactive approach to handling

tasks. He noted that I consistently took the initiative to go beyond the assigned duties,
seeking additional opportunities to contribute and improve processes. This proactive
attitude not only helped me gain a deeper understanding of the projects but also
demonstrated my willingness to take ownership of my responsibilities. Mr. Shah valued
this quality as it aligns with the company’s emphasis on innovation and continuous
improvement.

Effective Communication Skills: Another key aspect of Mr. Shah’s feedback was his
appreciation for my effective communication skills. He highlighted how well I
communicated my ideas, findings, and progress during the internship. Whether it was
through LinkedIn interactions, marketing content creation, or presenting my research
findings, my ability to convey information clearly and persuasively was noted as a
significant strength. Mr. Shah believed that my communication skills played a crucial role
in building relationships and engaging with stakeholders effectively.

Overall, Mr. Shah’s feedback was highly encouraging and affirming. His recognition of
my dedication, quick learning, proactive approach, and communication skills provided
valuable validation of my efforts during the internship. It also offered me insights into my
strengths and areas where I can continue to grow and excel in my future professional
endeavors.
7. DATA TABLES
 8 SCREENSHOT OF WORK PERFORMED

{Note:- Due to company privacy policy I cannot show the conversation between client and
organization employee but I am uploading picture of some of our happy clients’ LinkedIn profile}
 9. CONCLUSION
The 14-day internship at Pramukh Web was an incredibly valuable experience that significantly
enhanced my understanding of market and research roles in the IT industry. Throughout these
two weeks, I immersed myself in various practical activities that helped bridge the gap between
theoretical knowledge and real-world application.

Skills Gained

During the internship, I developed several key skills that are crucial in the field of market
research and professional communication. I learned how to conduct market research effectively,
which involved collecting and analyzing data to understand market trends and customer needs.
This included both primary research, such as surveys and interviews, and secondary research,
which involved reviewing existing reports and studies.

In addition to research skills, I honed my data analysis abilities. I learned how to interpret
complex data sets, identify patterns, and derive actionable insights that can inform strategic
decisions. This skill is essential for understanding market dynamics and making informed
recommendations.

Professional communication was another area where I made significant progress. I practiced
crafting clear and engaging messages for LinkedIn, which is a powerful tool for networking and
promoting services. I learned how to communicate effectively with a diverse, global audience,
tailoring my approach to different cultural and professional contexts.

Guidance from Mr. Akshay Shah

The guidance from Mr. Akshay Shah was a crucial aspect of my learning experience. His
expertise and feedback were invaluable throughout the internship. Mr. Shah provided clear
instructions, offered constructive criticism, and encouraged me to take initiative. His support
helped me navigate the challenges I faced and made the learning process more meaningful.

I am particularly grateful for his insights into the practical applications of market research and
the importance of strategic communication. His mentorship not only helped me improve my
skills but also gave me a deeper understanding of how market research and communication
strategies can drive business success.

Contributions to Pramukh Web

Contributing to Pramukh Web’s market research activities was a rewarding part of the internship.
I was able to apply my new skills to real projects, which included analyzing competitors,
understanding customer needs, and promoting the company’s services. Seeing how my work
impacted the company's market presence was both satisfying and motivating.