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Hilton Downtown

This presentation outlines strategies for selling hotel rooms in a downtown hotel, focusing on understanding the target market, identifying unique selling points, and implementing effective pricing strategies. It emphasizes the importance of utilizing online channels and providing exceptional customer service to enhance guest experiences. Additionally, it highlights the need to measure performance and adjust strategies based on data analysis.

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karanveersaroye
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13 views7 pages

Hilton Downtown

This presentation outlines strategies for selling hotel rooms in a downtown hotel, focusing on understanding the target market, identifying unique selling points, and implementing effective pricing strategies. It emphasizes the importance of utilizing online channels and providing exceptional customer service to enhance guest experiences. Additionally, it highlights the need to measure performance and adjust strategies based on data analysis.

Uploaded by

karanveersaroye
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Selling Hotel

Rooms: A
Downtown Hotel
Example
This presentation will delve into the intricacies of selling hotel rooms, focusing
on a contemporary downtown hotel. By understanding the nuances of this
market, we'll equip ourselves with the knowledge and strategies to succeed in
this competitive landscape.

KV by Karan Veer
Understanding the Target
Market
1 Business Travelers 2 Leisure Travelers
Business travelers prioritize Leisure travelers seek unique
convenience, efficiency, and experiences, entertainment,
productivity. They often and relaxation. They value
choose hotels with easy proximity to attractions,
access to transportation and restaurants, and nightlife.
business amenities.

3 Group Travelers 4 Local Residents


Group travelers require Local residents may seek
spacious accommodations, temporary accommodations
catering to diverse needs, such for renovations, events, or
as family-friendly amenities visiting guests. They often
and group activities. value proximity to their homes
and neighborhood amenities.
Identifying Unique Selling Points
Location Amenities Design and Atmosphere
The hotel's proximity to key attractions, Unique features that enhance the guest A distinctive style and ambiance, creating
transportation hubs, and businesses. experience, such as a rooftop pool, a memorable and inviting experience for
fitness center, or spa. guests.
Effective Pricing Strategies
Strategy Description

Competitive Pricing Setting prices based on


competitor offerings and market
trends.

Value-Based Pricing Pricing based on perceived value


and unique features of the hotel
and its rooms.

Dynamic Pricing Adjusting prices based on


demand, seasonality, and other
factors.
Utilizing Online Channels
Website
1 An engaging website showcasing the hotel's unique features
and providing easy booking options.

Online Travel Agencies (OTAs)


2 Partnering with major OTAs to reach a wider audience and
increase visibility.

Social Media
3 Leveraging social media platforms to engage with potential
guests and promote special offers.

Email Marketing
4 Building an email list to nurture relationships with past guests
and offer personalized deals.
Providing Exceptional
Customer Service

Warm Hospitality Personalized Attention


Greeting guests with a genuine smile Learning guests' preferences and
and creating a welcoming providing tailored service based on
atmosphere. their needs.

Proactive Assistance Resolution of Issues


Anticipating guests' needs and Handling complaints promptly and
providing solutions before they arise. efficiently, ensuring guest
satisfaction.
Measuring and Optimizing
Performance
1 Track Key Metrics
Monitor occupancy rates, revenue per available room
(RevPAR), and guest satisfaction scores.

2 Analyze Data
Identify trends and insights from guest feedback, booking
patterns, and competitor data.

3 Adjust Strategies
Refine pricing strategies, marketing campaigns, and customer
service practices based on data analysis.

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