# **Prioritized Sub-Skills (Most to Least Important for 2025)**

1. **AI-Driven SEO & Content Strategy:**

* **Why Top Priority:** AI is fundamentally changing how content is created, optimized, and
distributed. Understanding how to leverage AI tools for research, content generation, and
competitive analysis is paramount.

2. **Strategic Keyword Research & User Intent Analysis:**

* **Why High Priority:** Understanding user intent is crucial for content relevance. AI can
greatly enhance this process, allowing for more accurate identification of searcher needs.

3. **Holistic Content Marketing & Creation:**

* **Why High Priority:** Content is still king, but in 2025, it needs to be strategic, user-
focused, and multi-format. AI tools aid in creating diverse content efficiently.

4. **Technical SEO & Core Web Vitals:**

* **Why High Priority:** A technically sound website is fundamental for optimal performance.
Google is placing increased emphasis on user experience, so mastering core web vitals is
critical.

5. **Data Analytics & Performance Tracking:**

* **Why High Priority:** Data-driven decisions are crucial for optimization. The use of AI to
analyze data and derive insights becomes increasingly important.

6. **Advanced On-Page Optimization:**

* **Why Medium Priority:** On-page optimization remains important but is becoming
increasingly automated through AI. Focus is on applying human insights to supplement AI
optimization.

7. **Off-Page SEO & Link Building:**

* **Why Medium Priority:** Link building is evolving with a focus on relevance and authority.
While important, AI will play a role in identification and outreach, shifting focus to relationship
building.

8. **Local SEO & Google Business Profile:**

* **Why Medium Priority:** Crucial for local businesses, however, Google is increasingly
relying on AI to determine business relevance and visibility. Requires constant adaptation.

9. **E-commerce SEO:**
* **Why Lower Priority:** Important for specific businesses, but the foundational SEO skills
are transferable. Specific e-commerce SEO will be tackled after a solid SEO understanding is
achieved.

10. **Email Marketing & Automation:**

 * **Why Lower Priority:** Still valuable for nurturing leads and building relationships, but not
directly core to SEO. Integration with digital marketing is crucial to learn.

11. **Social Media Marketing & Strategy:**

* **Why Lowest Priority:** Important for brand building and social amplification, but not
directly core to SEO, however basic understanding and integration is key for overall strategy.

# **3-Month Digital Marketing & SEO Roadmap**

## **Month 1: Foundations - Understanding the Core & AI Integration**

### **Week 1: Digital Marketing and SEO Overview (Basics + AI)**

* **Day 1 (Monday):**
* **Morning:** Overview of the digital marketing landscape. Define the core channels (SEO,
SEM, Social, Content, etc.).
* **Afternoon:** Understand customer journey and marketing funnels.
* **Evening:** Identify and research 1 AI tool for marketing and take notes.

* **Day 2 (Tuesday):**
* **Morning:** Start with SEO fundamentals – how search engines work (crawling, indexing,
ranking).
* **Afternoon:** Types of SEO (on-page, off-page, technical).
* **Evening:** Identify and research 1 more AI tool for marketing.

* **Day 3 (Wednesday):**
* **Morning:** Introduction to AI and machine learning in marketing (basic concepts).
* **Afternoon:** How AI is used in various marketing tasks (content, analysis, automation).
* **Evening:** Explore the interface and basic functionalities of your first AI tool.

* **Day 4 (Thursday):**
* **Morning:** Ethical considerations of using AI in marketing.
* **Afternoon:** Basic SEO Audit (using MozBar or equivalent) of a website you choose.
Note key on-page SEO elements.
* **Evening:** Explore the interface and basic functionalities of your second AI tool.

* **Day 5 (Friday):**
* **Morning:** Watch a couple of beginner-level videos about SEO.
* **Afternoon:** Analyze a competitor's website and identify their main marketing activities
and their website traffic.
* **Evening:** Start using the free version or a trial of any SEO tool like SEMrush, Ahrefs, or
similar.

* **Day 6 (Saturday):**
 * **Morning:** Continue research and understanding of digital marketing, SEO and AI.
* **Afternoon:** Start using the free version or a trial of an AI tool like Jasper, Frase,
SurferSEO, Copy.AI etc.
* **Evening:** Experiment with basic prompt and features of any AI tool for marketing you
select.

* **Day 7 (Sunday):**
* **Morning:** Review all that you have learned during week 1 and take notes.
* **Afternoon:** Make a summary of your findings and list things you need to understand
further.
* **Evening:** Relax, prepare for the next week.

### **Week 2: Keyword Research & User Intent (Basics & AI)**

* **Day 8 (Monday):**
* **Morning:** Types of keywords (head terms, long-tail, etc.).
* **Afternoon:** Understand User Intent (informational, transactional, navigational).
* **Evening:** Read related articles and guides on keyword research from Ahrefs or Moz.

* **Day 9 (Tuesday):**
* **Morning:** Start using the free Google Keyword Planner or an equivalent free tool.
* **Afternoon:** Learn about various keyword research methodologies and approaches.
* **Evening:** Watch videos on keyword research methodology from industry experts.

* **Day 10 (Wednesday):**
* **Morning:** Explore keyword research tool features, and sign up for free trial of at least
one AI-powered tool (SurferSEO, Frase, etc.).
* **Afternoon:** Begin using traditional keyword research tools to generate a list of keywords
for a sample topic.
* **Evening:** Start exploring the interface of an AI-powered keyword research tool.

* **Day 11 (Thursday):**
* **Morning:** Use the AI tool to identify other keyword ideas for your chosen topic.
* **Afternoon:** Compare the results and understand how both approaches produce
different results.
* **Evening:** Classify the keywords based on intent and their relevance to the target topic.

* **Day 12 (Friday):**
* **Morning:** Use both keyword lists and analyse the SERP results for each keyword.
* **Afternoon:** Identify the user intent behind each of the results.
* **Evening:** Create a table outlining intent and content types.

* **Day 13 (Saturday):**
* **Morning:** Review all that you have learned about keyword research and user intent.
 * **Afternoon:** Look into case studies showing successful keyword research strategies.
* **Evening:** Practice with tools for keyword research and SERP analysis.

* **Day 14 (Sunday):**
* **Morning:** Review all the concepts and keywords covered during the week.
* **Afternoon:** Note any topic you need further clarification and go through the concepts
again.
* **Evening:** Relax, prepare for week 3.

### **Week 3: On-Page SEO (Basics & AI)**

* **Day 15 (Monday):**
* **Morning:** Learn about title tags, their importance and optimization strategies.
* **Afternoon:** Understand about Meta description, their use, and keyword optimization.
* **Evening:** Read the related articles about title tags and Meta descriptions, and find
some good examples.

* **Day 16 (Tuesday):**
* **Morning:** Learn about Header Tags (H1-H6), usage, and the importance for structure.
* **Afternoon:** Understand how to optimize image alt text for SEO and accessibility.
* **Evening:** Read about best practices for using header tags, and image alt text.

* **Day 17 (Wednesday):**
* **Morning:** Learn about URL structures and best practices for SEO-friendly URLs.
* **Afternoon:** Introduction to internal linking and importance for SEO and user experience.
* **Evening:** Explore a few sample website to analyze the URL structure and internal
linking.

* **Day 18 (Thursday):**
* **Morning:** Learn how to find internal linking opportunities with the help of AI tools.
* **Afternoon:** Explore and learn about at least two different AI tools to analyze On-Page
elements (SurferSEO, SEMrush, etc.)
* **Evening:** Start exploring the features and functionalities of any of those tools.

* **Day 19 (Friday):**
* **Morning:** Select and prepare a sample web page for analysis and optimization.
* **Afternoon:** Optimize the on-page elements (title, meta description, headers, images,
and internal links) based on the keywords found in week 2.
* **Evening:** Read related guides on on-page SEO from Moz or Search Engine Land.

* **Day 20 (Saturday):**
* **Morning:** Use one of the AI tools to analyze an optimized page, comparing it with its
non-optimized version.
* **Afternoon:** Note the differences and identify areas of improvement.
 * **Evening:** Find examples of websites with well-optimized on-page elements.

* **Day 21 (Sunday):**
* **Morning:** Review the concepts related to On-Page SEO, AI usage, and tools.
* **Afternoon:** List the questions you might have about the topic, and find the answers.
* **Evening:** Relax, and get ready for week 4.

### **Week 4: Technical SEO Foundations (Basics & AI)**

* **Day 22 (Monday):**
* **Morning:** Learn about the importance of site speed, and the tools available to analyze
it.
* **Afternoon:** Start testing a few websites with tools like Google PageSpeed Insights and
GTmetrix.
* **Evening:** Explore techniques to optimize site speed (image compression, caching, code
optimization).

* **Day 23 (Tuesday):**
* **Morning:** Understand the importance of mobile-friendliness, responsive design and
mobile-first indexing.
* **Afternoon:** Start exploring various testing tools like Google Mobile-Friendly Test and
others.
* **Evening:** Make notes about how your target website looks on mobile devices.

* **Day 24 (Wednesday):**
* **Morning:** Learn about XML sitemaps, their creation and how to submit them.
* **Afternoon:** Learn how to create a robots.txt file and understand directives for the same.
* **Evening:** Research a few free websites where XML sitemaps and robots.txt files can be
generated.

* **Day 25 (Thursday):**
* **Morning:** Understand the importance of HTTPS and secure connections.
* **Afternoon:** Start learning about Core Web Vitals and their impact on rankings.
* **Evening:** Understand LCP, FID, and CLS and their importance, and identify relevant AI
based tools.

* **Day 26 (Friday):**
* **Morning:** Start testing a website with Google PageSpeed Insights and check Core Web
Vitals.
* **Afternoon:** Implement basic technical SEO best practices on a sample or test site.
* **Evening:** Explore how AI can be used to analyze, improve, and automate technical
SEO.

* **Day 27 (Saturday):**
 * **Morning:** Continue optimizing website speed and performance.
* **Afternoon:** Explore how to improve mobile-friendliness based on testing tools.
* **Evening:** Create and submit a sitemap and robots.txt file for your test site.

* **Day 28 (Sunday):**
* **Morning:** Review all the concepts about Technical SEO, tools and how AI can help.
* **Afternoon:** Note down all the tasks you need to practice further to strengthen your
understanding of Technical SEO.
* **Evening:** Relax, prepare for the next month.

## **Month 2: Content, Authority & Analytics (Intermediate - AI Enhancement)**

### **Week 5: Content Strategy & Creation (Intermediate & AI)**

* **Day 29 (Monday):**
* **Morning:** Learn about the importance of a content strategy, and content calendar
development.
* **Afternoon:** Start researching for content ideas for your chosen niche, and analyze
competitors.
* **Evening:** Create a basic content calendar outline for the next month.

* **Day 30 (Tuesday):**
* **Morning:** Learn about different content formats (blog posts, videos, infographics, etc.).
* **Afternoon:** Analyze a few example of different content formats and understand their
use cases.
* **Evening:** Research about different content creation and distribution channels.

* **Day 31 (Wednesday):**
* **Morning:** Study what content briefs are and their use cases.
* **Afternoon:** Learn about content ideation strategies, and find at least 2 ways to find
unique content topics.
* **Evening:** Create sample content briefs for your chosen niche or topic.

* **Day 32 (Thursday):**
* **Morning:** Explore tools for AI assisted content ideation, and make a list of a few useful
tools.
* **Afternoon:** Start using an AI tool for content ideation for your chosen niche, and find
some unique topics.
* **Evening:** Explore and try writing sample content with AI assistance.

* **Day 33 (Friday):**
* **Morning:** Use an AI tool to assist in writing a short article on a previously selected topic.
* **Afternoon:** Manually write a short article on the same topic.
* **Evening:** Analyze the pros and cons of both approach and make notes.
* **Day 34 (Saturday):**
* **Morning:** Review all the topics about content strategy and creation and note any
questions you might have.
* **Afternoon:** Learn more about content distribution channels.
* **Evening:** Create a basic distribution strategy for the sample content you've written.

* **Day 35 (Sunday):**
* **Morning:** Review all that you learned this week.
* **Afternoon:** Make a summary of all the concepts learned.
* **Evening:** Relax, prepare for week 6.

### **Week 6: Off-Page SEO & Link Building (Intermediate & AI)**

* **Day 36 (Monday):**
* **Morning:** Learn the basics of off-page SEO and link building.
* **Afternoon:** Understand the different types of backlinks.
* **Evening:** Read a few articles on link building from Moz or Ahrefs.

* **Day 37 (Tuesday):**
* **Morning:** Focus on the concept of quality vs quantity in link building.
* **Afternoon:** Learn why "natural" links are the best.
* **Evening:** List a few link building strategies that comply with search engine guidelines.

* **Day 38 (Wednesday):**
* **Morning:** Learn about various content promotion and outreach strategies.
* **Afternoon:** Start researching for content distribution channels, and content promotion
strategies.
* **Evening:** Prepare a list of online communities, and forums in your niche.

* **Day 39 (Thursday):**
* **Morning:** Identify a few AI tools that help in finding content distribution and link building
opportunities.
* **Afternoon:** Learn how to analyse a website's backlink profile with available tools.
* **Evening:** Start exploring the features of any tool for backlink analysis (SEMrush, Ahrefs
etc).

* **Day 40 (Friday):**
* **Morning:** Identify and analyze your or your competitor's backlink profile using at least
one tool.
* **Afternoon:** Identify some areas where you can get links from, and note these websites.
* **Evening:** Read case studies on successful off-page SEO campaigns.

* **Day 41 (Saturday):**
 * **Morning:** Find at least 2 AI tools for outreach targeting.
* **Afternoon:** Start using them to identify potential outreach targets, and generate
outreach emails.
* **Evening:** Write 2 - 3 sample email for outreach.

* **Day 42 (Sunday):**
* **Morning:** Review all the topics of this week.
* **Afternoon:** Note all areas that you need to focus on next week.
* **Evening:** Relax and prepare for the next week.

### **Week 7: Data Analytics and Performance Tracking (Intermediate & AI)**

* **Day 43 (Monday):**
* **Morning:** Introduction to Google Analytics and explore its main features.
* **Afternoon:** Set up Google Analytics on your website (if you have one), or a test site.
* **Evening:** Explore and understand the basic dashboard of Google Analytics.

* **Day 44 (Tuesday):**
* **Morning:** Explore Google Search Console and its key features and importance.
* **Afternoon:** Connect your website with Google Search Console, if you have one or a
test site.
* **Evening:** Read related articles on usage of GSC from various online sources.

* **Day 45 (Wednesday):**
* **Morning:** Learn about key performance indicators (KPIs) for digital marketing (traffic,
conversions, etc.).
* **Afternoon:** Define the KPIs for your website (or test website) and set specific,
measurable goals.
* **Evening:** Analyze examples of successful marketing campaign and their KPIs.

* **Day 46 (Thursday):**
* **Morning:** Learn about various data analysis methods and best practices.
* **Afternoon:** Find at least one AI tool that helps in data analysis and tracking.
* **Evening:** Explore the features of the selected data analysis tool.

* **Day 47 (Friday):**
* **Morning:** Use an AI analytics tool to identify trends and derive insights from the data for
your website.
* **Afternoon:** Start tracking the results of your SEO and content efforts in Google
Analytics.
* **Evening:** Read a few case studies about data driven analysis to optimize SEO.

* **Day 48 (Saturday):**
* **Morning:** Learn to set up goals in Google Analytics and track conversions.
 * **Afternoon:** Practice tracking website performance and note down your findings.
* **Evening:** Create a small report based on the data collected.

* **Day 49 (Sunday):**
* **Morning:** Review all that you learned about data analysis and tracking.
* **Afternoon:** Focus on the areas where you need to put more effort.
* **Evening:** Relax, and get ready for the next week.

### **Week 8: Local SEO & Google Business Profile (Intermediate & AI)**

* **Day 50 (Monday):**
* **Morning:** Learn the basics of local SEO, importance for businesses with physical
locations.
* **Afternoon:** Start researching local keywords and their use in local SEO.
* **Evening:** Read a few articles on Local SEO from Moz, Neil Patel, etc.

* **Day 51 (Tuesday):**
* **Morning:** Understand how to optimize a Google Business Profile and its importance.
* **Afternoon:** Learn about various types of local citations.
* **Evening:** Find some local SEO case studies and analyse their steps.

* **Day 52 (Wednesday):**
* **Morning:** Research online directories that provide local citations, and prepare a list.
* **Afternoon:** Learn about local reviews and their impact on rankings.
* **Evening:** Read a few articles about Google Reviews and their importance.

* **Day 53 (Thursday):**
* **Morning:** Understand what local link building is and how it's different from regular link
building.
* **Afternoon:** Find an AI tool that helps in identifying local citation opportunities.
* **Evening:** Explore the tool and learn how it can help.

* **Day 54 (Friday):**
* **Morning:** Start exploring the interface of Google Business Profile and how to optimize
all the sections.
* **Afternoon:** Create a basic Google Business Profile for your business (if applicable) or a
sample profile.
* **Evening:** Explore AI tools to identify local citation opportunities.

* **Day 55 (Saturday):**
* **Morning:** Identify opportunities for backlinking with local websites and business.
* **Afternoon:** List the areas you need to work more on local SEO and create a simple
outreach strategy.
* **Evening:** Reach out to a few potential local business for backlinks.
* **Day 56 (Sunday):**
* **Morning:** Review everything you have learned this week, and note the areas you need
to focus.
* **Afternoon:** Make a list of resources that will help you in local SEO.
* **Evening:** Relax, and prepare for month 3.

## **Month 3: Advanced Strategies, AI Mastery, and Future-Proofing**

### **Week 9: Advanced On-Page Optimization (Advanced & AI)**

* **Day 57 (Monday):**
* **Morning:** Introduction to Schema Markup, its importance, and types of schemas.
* **Afternoon:** Learn how to implement schema markup on a webpage using different
methods.
* **Evening:** Read the documentation about Schema Markup from Schema.org and
Google.

* **Day 58 (Tuesday):**
* **Morning:** Deep dive into Core Web Vitals (LCP, FID, CLS), understanding their impact
on rankings.
* **Afternoon:** Learn how to measure and analyze Core Web Vitals using various tools.
* **Evening:** Research about advanced Core Web Vitals optimization techniques.

* **Day 59 (Wednesday):**
* **Morning:** Learn about advanced keyword mapping and its importance for content
optimization.
* **Afternoon:** Learn how to identify semantic keywords and organize them into keyword
clusters.
* **Evening:** Practice mapping keywords for your chosen topic.

* **Day 60 (Thursday):**
* **Morning:** Explore various AI-powered on-page optimization tools (Surfer SEO, Frase,
etc.).
* **Afternoon:** Analyze various case studies where AI powered on-page optimization
helped improve rankings.
* **Evening:** Start exploring the free trial of an AI powered on-page optimization tool.

* **Day 61 (Friday):**
* **Morning:** Use the AI tool to optimize a sample web page for schema and Core Web
Vitals.
* **Afternoon:** Implement schema markup on a sample webpage based on your research.
* **Evening:** Analyze the results and compare the optimized page with the previous state.
* **Day 62 (Saturday):**
* **Morning:** Optimize Core Web Vitals based on your technical SEO tools and analysis.
* **Afternoon:** Track the results of your optimizations on your sample web page.
* **Evening:** Summarize all the key learnings of the week and notes.

* **Day 63 (Sunday):**
* **Morning:** Review the advanced on-page optimization strategies, including AI usage.
* **Afternoon:** Prepare a list of open questions and plan for a future learning plan.
* **Evening:** Relax and prepare for week 10.

### **Week 10: Advanced Off-Page SEO (Advanced & AI)**

* **Day 64 (Monday):**
* **Morning:** Understand advanced off-page SEO strategies for building authority.
* **Afternoon:** Learn how to track and measure brand mentions across the web.
* **Evening:** Identify tools to find websites mentioning your brand or related keywords.

* **Day 65 (Tuesday):**
* **Morning:** Learn about content partnerships and their value for building brand authority.
* **Afternoon:** Learn about how to plan a content partnership and make outreach.
* **Evening:** Read case studies on successful content partnerships.

* **Day 66 (Wednesday):**
* **Morning:** Understand digital PR strategies and their use in off-page SEO.
* **Afternoon:** Learn how to craft digital PR campaigns and target media websites.
* **Evening:** Research how Digital PR can help in link building.

* **Day 67 (Thursday):**
* **Morning:** Explore the features of AI tools that help with link building.
* **Afternoon:** Explore various AI-assisted link building tools.
* **Evening:** Choose an AI tool for link building and start its trial.

* **Day 68 (Friday):**
* **Morning:** Explore the features of the selected AI-assisted link building tool.
* **Afternoon:** Develop a strategy to gain relevant and authoritative links.
* **Evening:** Review websites of authority in your niche.

* **Day 69 (Saturday):**
* **Morning:** Practice using AI to find link-building opportunities.
* **Afternoon:** Analyze your link profile and find link building opportunities for your website.
* **Evening:** Summarize all the main points and list any questions.

* **Day 70 (Sunday):**
 * **Morning:** Review all the information and concepts about advanced off-page
optimization.
* **Afternoon:** Finalize your link building and digital PR strategies.
* **Evening:** Relax and prepare for week 11.

### **Week 11: E-commerce SEO (Intermediate & AI)**

* **Day 71 (Monday):**
* **Morning:** Learn about e-commerce keyword research and unique challenges for online
stores.
* **Afternoon:** Start identifying keywords based on different product categories.
* **Evening:** Read related articles on E-commerce SEO from Moz or SEMrush.

* **Day 72 (Tuesday):**
* **Morning:** Learn how to optimize product pages for search engines and users.
* **Afternoon:** Analyse a few sample product pages, and understand what works.
* **Evening:** Create some best practices for product pages based on your understanding.

* **Day 73 (Wednesday):**
* **Morning:** Study how to optimize category pages, and improve rankings.
* **Afternoon:** Analyse how e-commerce websites use category pages effectively.
* **Evening:** Research a few case studies of successful e-commerce optimization.

* **Day 74 (Thursday):**
* **Morning:** Learn about e-commerce schema markup for product pages.
* **Afternoon:** Explore different tools to implement schema markup.
* **Evening:** Research the impact of schema on SERPs for e-commerce sites.

* **Day 75 (Friday):**
* **Morning:** Start exploring the interface of AI tools for E-commerce SEO.
* **Afternoon:** Create a sample product page and optimize it for the best results.
* **Evening:** Research AI tools and make a list of helpful ones.

* **Day 76 (Saturday):**
* **Morning:** Analyze competitor product pages and their SEO strategies.
* **Afternoon:** Check their strengths and weakness, and what you can learn from it.
* **Evening:** Implement learnings in your product page.

* **Day 77 (Sunday):**
* **Morning:** Review all the topics related to E-commerce SEO and make a note of open
questions.
* **Afternoon:** Identify the areas you need to research more about E-commerce SEO.
* **Evening:** Relax and prepare for the last week.
### **Week 12: Integration & Future Trends (Advanced & AI)**

* **Day 78 (Monday):**
* **Morning:** Learn about email marketing and how it can be integrated with SEO.
* **Afternoon:** Explore a few email marketing tools (Mailchimp, ConvertKit, etc.).
* **Evening:** Understand the basics of email marketing, list segmentation, and automation.

* **Day 79 (Tuesday):**
* **Morning:** Study social media marketing strategies and understand how they impact
SEO.
* **Afternoon:** Create a social media strategy for your website based on user research.
* **Evening:** Find a few case studies on how social media campaigns impact SEO.

* **Day 80 (Wednesday):**
* **Morning:** Learn how to create an integrated strategy by combining email and social
media marketing with SEO.
* **Afternoon:** Understand the importance of marketing automation and how AI can
enhance it.
* **Evening:** Explore AI powered marketing automation tools.

* **Day 81 (Thursday):**
* **Morning:** Research emerging AI technologies that are likely to impact marketing
(Generative AI, NLP, etc.).
* **Afternoon:** Understand how AI tools can help in different processes, from research to
reporting.
* **Evening:** Look into how AI can help create personalized marketing campaigns.

* **Day 82 (Friday):**
* **Morning:** Start working on creating a holistic digital marketing campaign.
* **Afternoon:** Integrate SEO, email and social media marketing in your strategy.
* **Evening:** Create a report of the progress so far for your test website.

* **Day 83 (Saturday):**
* **Morning:** Research about future trends of AI in digital marketing.
* **Afternoon:** Explore the future implications of AI on SEO and marketing roles.
* **Evening:** Read articles about career opportunities in the field of AI based marketing.

* **Day 84 (Sunday):**
* **Morning:** Review all the topics that you have learned in the past 3 months.
* **Afternoon:** Summarize everything and make a list of open questions and things to learn
more about.
* **Evening:** Relax, Celebrate your achievement and get ready for a future in digital
marketing!