GANDHI INSTITUTE OF TECHNOLOGY AND MANAGEMENT(GITAM)

(Deemed to be University)
VISAKHAPATNAM * HYDERABAD * BENGALURU

Accredited by NAAC with A+ Grade

CURRICULUM AND SYLLABUS

OF

Bachelor of Business Administration (BBA)

(for 2021-22 admitted batch)

 Academic Regulations
Applicable for the Undergraduate programmes in the Faculties of Engineering,

Humanities, Management and the Sciences

https://www.gitam.edu/academic-regulations
 Bachelor of Business Administration (BBA)
(Effective from academic year 2021-22 admitted batch)

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

PEO 1 The three-year BBA program aims at developing a student’s intellectual ability, executive
personality and management skills through an appropriate blending of business and
general education.

PEO 2 The program assists the student in understanding and developing the unique leadership
qualities required for successfully managing business functions in an organizational unit
or an enterprise.

PEO 3 The program also seeks to prepare students for higher education in business at home and
abroad.

PEO 4 The program enables the students to perform various functional management
responsibilities like marketing, hrm and finance.
PEO 5 The program assists the students to become future ready entrepreneurs.

PROGRAM OUTCOMES(POs) AND PROGRAM SPECIFIC OUTCOMES(PSOs):

At the end of the program the students would be able to:

PO1 Acquire adequate knowledge through principles, theories and models of business
management, Accounting, Marketing, Finance, IT, Operations and Human Resource.
PO2 Demonstrate proficiency for Business Communication for effective and professional
business management.
PO3 Acquire employability skills through practical exposure of IT and its usage in different
domains of management.
PO4 Analyze and comprehend the applicability of management principles in solving
complex business challenges.
PO5 Develop entrepreneurial skills among the students, to venture out their own domain
proficiencies.
PO6 Build a perspective about global competitive environment including socio-cultural,
technical and sustainability issues.
PO7 Develop leadership skills to achieve the individual, group and organizational goals.
PO8 Appreciate the importance of ethics in decision-making and inculcate the spirit of
social responsibility.
PO9 Comprehend the applicability of management principles in the situations pertaining to
global business world.
PO10 Illustrate various concepts, theories and models in the functional areas of business to
face the challenges of changes.
PO11 Apply business analytics in different functional area for organizational effective
results.
PO12 Interpret the legal environment and its dynamics to various business operations for
effective end-results.

PROGRAMMESPECIFICOUTCOMES(PSO)
Aftertheculminationofthecoursestudentswillbeabletoacquire:

PSO1 Evaluate and adopt the changing business environment.

PSO2 Design various functional management strategies like HR, Finance, Marketing etc and
execute them successfully.
PSO3 Apply analytics techniques to analyze and interpret the data.
4.4. Curriculum Structure

University Core (UC)

Course code Level Course title L T P S J C
CSEN1001 1 IT Productivity Tools 0 0 2 0 0 1*
Communication Skills in English -
LANG1001 1 Beginners 0 0 4 0 0 2*
LANG1011 1 Communication Skills in English 0 0 4 0 0 2
Advanced Communication Skills in
LANG1021 1 English 0 0 4 0 0 2
CLAD1001 1 Emotional Intelligence & Reasoning 0 0 2 0 0 1
Skills (Soft skills 1)
CLAD1011 1 Leadership Skills & Quantitative 0 0 2 0 0 1
Aptitude (Soft skills 2)
CLAD1021 1 Verbal Ability & Quantitative Ability 0 0 2 0 0 1
(Soft skills 3)
CLAD1031 1 Practicing Verbal Ability & Quantitative 0 0 2 0 0 1
Aptitude (Soft skills 4)
VEDC1001 1 Venture Development 0 0 0 2 0 2
DOSP10XX 1 Sports 1# 0 0 0 2 0 2*
DOSL10XX 1 Club Activity# 0 0 0 2 0 2*
POLS1001 1 Indian Constitution and History 2 0 0 0 0 2*
PHPY1001 1 Gandhi for the 21st Century 2 0 0 0 0 2*
DOSL10XX 1 Community Service# 0 0 0 0 2 2*
ENVS1001 1 Environmental Studies^ 3 0 0 0 0 3*
MFST1001 1 Health and Welbeing# 0 0 2 0 0 1*
CLAD20XX 2 Soft skills 5A/5B/5C 0 0 2 0 0 1
CLAD20XX 2 Soft skills 6A/6B/6C 0 0 2 0 0 1
FINA3001 3 Personal Financial Planning# 0 0 2 0 0 1*
* Pass/Fail courses
# Opt any three courses among the five
^ Online/Swayam/NPTEL Courses

Soft skills courses 5 and 6

Course code Level Course title L T P S J C
CLAD2001 2 Preparation for Campus Placement - 1 (Soft
skills 5A) 0 0 2 0 0 1
CLAD2011 2 Preparation For Higher Education (GRE/
GMAT) - 1 (Soft skills 5B) 0 0 2 0 0 1
CLAD2021 2 Preparation for CAT/ MAT - 1 (Soft skills 5C) 0 0 2 0 0 1
CLAD2031 2 Preparation For Campus Placement - 2 (Soft
skills 6A) 0 0 2 0 0 1
CLAD2041 2 Preparation For Higher Education (GRE/
GMAT) - 2 (Soft skills 6B) 0 0 2 0 0 1
CLAD2051 2 Preparation for CAT/ MAT - 2 (Soft skills 6C) 0 0 2 0 0 1
 Sports courses
Course code Level Course title L T P S J C
DOSP1001 1 Badminton 0 0 0 2 0 2
DOSP1011 1 Chess 0 0 0 2 0 2
DOSP1021 1 Carrom 0 0 0 2 0 2
DOSP1031 1 Football 0 0 0 2 0 2
DOSP1041 1 Volleyball 0 0 0 2 0 2
DOSP1051 1 Kabaddi 0 0 0 2 0 2
DOSP1061 1 Kho Kho 0 0 0 2 0 2
DOSP1071 1 Table Tennis 0 0 0 2 0 2
DOSP1081 1 Handball 0 0 0 2 0 2
DOSP1091 1 Basketball 0 0 0 2 0 2
DOSP1101 1 Tennis 0 0 0 2 0 2
DOSP1111 1 Throwball 0 0 0 2 0 2

Club activity courses

Course code Level Course title L T P S J C
DOSL1001 1 Club Activity (participant) 0 0 0 2 0 2
DOSL1011 1 Club Activity (Member of Club) 0 0 0 2 0 2
DOSL1021 1 Club Activity (Leader of CLub) 0 0 0 2 0 2
DOSL1031 1 Club Activity (Competitor) 0 0 0 2 0 2

Community service courses

Course
code Level Course title L T P S J C
DOSL1041 1 Community Services - Volunteer 0 0 0 0 2 2
DOSL1051 1 Community Services - Mobilizer 0 0 0 0 2 2

Faculty Core (FC)

Course code Level Course Title L T P S J C
IENT1001 1 BusinessEconomics 3 0 0 0 0 3
ACCN1001 1 FinancialAccounting 4 0 0 0 0 4
OPTS1001 1 BusinessMathematics 3 0 0 0 0 3
IENT1011 1 IndianBusiness Environment 3 0 0 0 0 3
Principles and Practice of
HRMG1001 1 Management 3 0 0 0 0 3

LANG1XXX 1 Second Language 3 0 0 0 0 3

Principles and Practice of
FINA1031 1 Banking 3 0 0 0 0 3
HRMG1021 1 Human Resource Management 3 0 0 0 0 3
MKTG1001 1 Marketing Management 3 0 0 0 0 3
Cost and Management
ACCN1071 1 Accounting 4 0 0 0 0 4
Fundamentals of Business
OPTS1101 1 Statistics 3 0 0 0 0 3
2 Excel 2 0 0 0 0 2
2 Entrepreneurship 2 0 0 0 0 2
2 Emerging Technologies 2 0 0 0 0 2
 2 Business Laws 3 0 0 0 0 3
2 Financial Management 3 0 0 0 0 3

Second Language Courses

Course code Level Course title L T P S J C
L LANG1081 1 Special English 3 0 0 0 0 3
LANG1091 1 Hindi 3 0 0 0 0 3
LANG1101 1 Sanskrit 3 0 0 0 0 3
LANG1111 1 Telugu 3 0 0 0 0 3

Program Core (PC)

Course code Level Course Title L T P S J C
2 Organizational Behavior 3 0 0 0 0 3
Production & Operations
2 Management 3 0 0 0 0 3
2 Strategic Management 4 0 0 0 0 4
Self -Awareness Personality
3 Development 3 0 0 0 0 3
Industrial Project Report & Viva-
3 voce 0 0 0 2 0 2
3 Business Simulation 2 0 0 0 0 2
3 Comprehensive Viva 0 0 0 0 2 2

Program Electives (PE)

Course code Level Course Title L T P S J C
Marketing Basket
3 Consumer Behavior 3 0 0 0 0 3
Sales and Distribution
3 Management 3 0 0 0 0 3
Customer Relationship
3 Management 3 0 0 0 0 3
Advertising and Brand
3 Management 3 0 0 0 0 3
Finance Basket
3 Stock Market Operations 3 0 0 0 0 3
3 Indian Financial System 3 0 0 0 0 3
3 Insurance Management 3 0 0 0 0 3
3 Income Tax Law & Practice 3 0 0 0 0 3
HR Basket
3 Human Resource Development 3 0 0 0 0 3
Management of People
3 Performance 3 0 0 0 0 3
3 Industrial Relations 3 0 0 0 0 3
3 Employment Laws 3 0 0 0 0 3
 Entrepreneurship Basket
3 Social Entrepreneurship 3 0 0 0 0 3
3 Family Business Management 3 0 0 0 0 3
3 Contemporary Business Models 3 0 0 0 0 3
Design Thinking & Frugal
3 Innovation 3 0 0 0 0 3

Opt six courses from two functional areas and earn 18 credits

Open Elective (OE)#

# Opt eligible PC/PE courses from other programs as an open elective course and earn
24 credits. Open Electives (OE): Eight Courses and 24 Credits

Totalcreditdistribution
Description Credits %ofProgram(incredits)
University Core (UC) 12 10%
Faculty Core (FC) 47 39%
Program Core (PC) 19 16%
Open Electives (OE) 24 20%
Program Electives (PE) 18 15%
Total 120
 CSEN1001:ITProductivityTools
L T P S J C
0 0 2 0 0 1*

Course Description:
Thiscourseintroducesallsoftwaretoolsthatimprovetheproductivityofastudentinenhancinghislear
ningexperience withallthe activitiestakenupaspartofhiscoursework.

Course Objectives
 to enable the learner, the skill in preparing technical documents of professional quality
using docs, sheets and forms.
 toinvolvethestudentin designing and creatingofwebsites andacquaintthestudent with
theskillofprocessingaudio,images,documents etc.
 to create awareness in analysingdata using pivot tables, query manager etc.
 to create awareness in composing emails, mail merge, e-mail merge etc.
 to provide the exposure to work with collaborative tools.

ListofExperiments

1. Createatypicaldocumentconsistingoftext,tables,pictures, multiplecolumns,
withdifferentpageorientations.
2. Create atechnicalpaper/technicalreportconsistingoftable ofcontents,table
offigures,table oftables,bibilography,index,etc.
3. Composeandsendcustomizedmail/e-mailusingmail-merge.
4. Create/modifyapower
pointpresentationwithtext,multimediausingtemplateswithanimation.
5. Createspreadsheetwithbasiccalculationswithrelativereference,absolutereferenceandm
ixedreferencemethods.
6. Simplereportpreparationusingfilteringtool/advancedfilteringcommands/pivottablesins
preadsheetapplication.
7. Analysetheresultsofaexaminationstudentwise, teacherwise, coursewise,institute-wise.
8. Collecting and consolidating data using collaborative tools like google docs,
sheets,forms.
9. Createcharts/picturesusingonlinetoolslike:www.draw.ioor Smart Draw
awebsiteofhisinterest.

CourseOutcomes

 Create/alterdocuments/TechnicalPaper /Projectreportwithtext,pictures,
 graphsofdifferentstyles.
 Create/modifypower
pointpresentationswithtext,multimediaandtoaddanimationusing/creating templates.
 Performbasiccalculations/retrievedata/create pivot tables/charts
usingaspreadsheetapplication.
 Createsimplediagrams/charts usingonlinetools like:www.draw.io.
 Managedocuments,presentations,spreadsheetsandwebsitesincollaborativemode.

TextBooks:

1. KatherinMurray,'Microsoft Office365Connect
andcollaboratevirtuallyanywhere,anytime',MicrosoftPress,ISBN:978-0-7356-
5694-9
2. EXCEL 2021 The Comprehensive Beginners to Advanced Users Guide to
MasterMicrosoftExcel2021.LearntheEssentialFunctions,NewFeatures,Formulas,Tip
sandTricks,andManyMore
3. https://drawio-app.com/tutorials/video-tutorials/
4. Learning
WebDesign:ABeginner'sGuidetoHTML,CSS,JavaScript,andWebGraphicsFo
urthEditionISBN-13:978-1449319274

References/OnlineResources
1. https://www.coursera.org/learn/introduction-to-computers-and-office-
productivity- software
2. https://www.coursera.org/projects/analyze-data-pivot-tables-crosstabs-google-sheets
3. https://www.coursera.org/learn/excel-advanced#syllabus
4. https://www.coursera.org/learn/how-to-create-a-website
5. https://support.microsoft.com/en-us/office
6. https://www.diagrams.net/
7. https://edu.google.com/
 LANG1001:CommunicationSkillsinEnglish- Beginners
L T P S J C
0 0 4 0 0 2*
Course Description:
CommunicationSkillsinEnglish(Beginner)isthefirstofthethree-levelcoursesforadevelopmental
enhancement of learners' communication skills in English. This course focuses ongiving
learnersexposureto factuallevelofcomprehension(listeningandreading)andapplicationof the
learning (Speaking/Writing) with an awareness for social and personality-based
variationsincommunication.InadditiontotheLSRWskills,
thefocusofthecourseisonschematicthinkingskills. This course is activity-based and practice-
oriented in terms of procedural knowledge ofvocabulary and grammatical structure. This
syllabus is carefully developed to enable learners toengage in communication in English
avoiding errors and be prepared for next level of learningEnglish.

Course Objectives
 Train learners to listen actively, follow what is spoken in standard English, and
answerquestions to demonstrate their understanding of the main points of the speech,
repeat part ofwhat someone has said to confirm mutual understanding, though
occasionally, there may be aneed
toaskforrepetitionorclarification.(Bloom'sTaxonomyLevel/s: 2&3)
 Equiplearners with the skills to read and comprehend straightforward texts and
simpleargumentative writing to identify the topic, the desired/relevant information,
the main pointsofthe argument,andthemajorconclusion/s.(Bloom'sTaxonomyLevel/s:
2&4)
 Help learners apply their knowledge and language skills to make mini oral
presentations, andproduce short coherent written texts using appropriate cohesive
devices, suitable vocabularyandgrammaticalstructures.(Bloom'sTaxonomyLevel/s:3)
 Enable learners to communicate with reasonable accuracy in familiar contexts with
adequatefluency and generally good control by equipping them with a repertoire of
frequently
usedvocabulary,structures,andspeechpatterns.(Bloom'sTaxonomyLevel/s:2&3)

ListofActivities& TasksforAssessment
1. Listeningtoothersandgettingtoknowtheirexperiences,interestsandopinions
2. Introducingoneself:Salutation,basicinformation,relatingtothecontext
3. Startingaconversation:Salutation,expressingpurpose,expressinggratitude
4. Sharingone'sexperiences,interestsandopinions
5. Readingshortnewspaperarticlesforgist
6. Picking new wordsfromanarticle and workingonthemto knowthe meaning andusage
7. Usingthenew(unknown)wordsinownsentences
8. Sharingnewswithothers -initiate,sustainandconclude
9. Understandingtherelevanceofintonationtomeaningfrom
recordedconversations,andapplyingthelearninginpairwork(roleplay)
10. Writingasummaryofastory/personalnarrativeafterlisteningtoittwiceandmakingindi
vidualnotes
11. Readinggraphs,chartsandmapsforspecificinformation,makingnoteoftheimportantin
formationandtalkingbrieflyaboutitwithina smallpeergroup
 12. Writingaparagraphaboutoneself:abriefprofileincludingmajorsuccesses,failures,and
goals.Givingcompliments/gratitudetoothers
13. Writingaparagraph(descriptive,complimentary)aboutothers(Family,friends,rolemo
del,etc.)
14. Correctingeachother’s'drafts:errorsinlanguage-
wordchoice,structure,andconventions/etiquette
15. Writingashortstructureddescriptive/narrativeessayin3paragraphs,readingothers'ess
aysandsharingfeedback

CourseOutcomes
 Listenactively,understandandextracttheessentialinformationfromshorttalks/conversations/
discussions that are delivered in clear, standard speech. (Bloom's TaxonomyLevel/s:2
&3)
 Read,understand,andextractspecificinformationfromstraightforwardfactualandsimpleargu
mentativetextsongeneraltopicsandsubjectsofinterest.(Bloom'sTaxonomyLevel/s:2&3)
 Speakclearlywithsomeconfidenceonmattersrelatedtohis/herinterestsandacademicwork,and
make short structuredoral presentationson topicsof personal interest.
(Bloom'sTaxonomyLevel/s:3)
 Writeshortstraightforwardconnectedtextsonarangeoffamiliar/generaltopicsusingappropriat
elinkingdevicestoachieveaclearsequenceofideas.(Bloom'sTaxonomyLevel/s:3)
 Acquire sufficient language competency to express oneself in speech and writing with
someconfidence,usingappropriatevocabularyandsimplegrammaticalstructuresthoughlexica
llimitations and/or difficulty with formulation might be evident at times. (Bloom's
TaxonomyLevel/s:2 &4)

References
1. V.Sasikumar,P.KiranmayiDutt,GeethaRajeevan.(2007).ListeningandSpeaking-Foundation
Books Cunninhum, S. & Moor, P. (nd). New Cutting Hedge (Intermediate).Longman
2. Cambrdige Academic English: An Integrated Skills Course for EAP (Intermediate) By
CraigThaine,CUP(2012)
3. Rutherford, Andrea J. (2007). Basic Communication Skills for Technology: Second
Edition.Delhi:PearsonEducation.
4. McCarthy, M., O'Dell, F., Mark, G. (2005). EnglishVocabularyinUse. Spain:
CambridgeUniversityPress.
5. New Headway Academic Skills: Reading, Writing, and Study Skills Student's Book,
Level-1bySarahPhilpot.OUP
6. Philpot, S.& Curnick, L. ( 2017). Headway: Academic Skills: Reaing, Writing, and
StudySkills.IntroductoryLevel.OUP.
7. Thaine,C.(2012).CambridgeAcademicEnglish:AnIntegratedSkillsforEAP.Intermediate.C
UP.

OnlineReferences
 www.teachingenglish.org.uk
 learnenglishteens.britishcouncil.org
 https://eslflow.com/
 https://www.englishclub.com/
 https://www.oxfordlearnersdictionaries.com/
 https://dictionary.cambridge.org/
 learnenglishteens.britishcouncil.org
 https://freerice.com/categories/english-vocabulary
 LANG1011:CommunicationSkillsinEnglish

L T P S J C
0 0 4 0 0 2
Course Description:
CommunicationSkillsinEnglish(Intermediate)isthesecondofthethree-
levelgradedcoursesforadevelopmentalenhancementofcommunicationskillsinEnglish.Basedont
helearningoutcomesset in the beginner level syllabus, this course focuses on giving learners
more exposure to the useof language for communicative purposes and equip them with next
level skills (ref. Bloom'staxonomy) and practice in terms of complexity and cognitive
engagement. This course alsoincludes inferential level of comprehension (listening and
reading) that involves analysis andapplication of the language skills and decision-making
skills while speaking/writing with anawareness for social and personality-based variations in
communication. This course emphasizesguided writing through adequate tasks with pre and
postcontextbuilding. The focus is
onstimulationandapplicationofcriticalthinkinginadditiontoschematicthinkingforcommunicatio
ninreal-lifesituations.

CourseObjectives
 Train learners to actively listen to short audio texts with familiar content; guided
activitylike question-making and responding to others' questions based on the audio
text
wouldhelplearnersengageintransactionaldialogue;extendedactivitieslikeextrapolating/c
ritiquingtheresponseswouldhelplearnersenhancetheirschematicthinking.(Bloom's
TaxonomyLevel/s:2&4)
 Equip learners with strategies to read actively and critically and understand the
writers’viewpoints and attitude by providing reading comprehension tasks using
authentic textssuch as op-ed articles from newspapers, and reports on contemporary
problems. (Bloom'sTaxonomyLevel/s:4&5)
 Helplearnersunderstandvariousaspectsandtechniquesofeffectivepresentations(group/in
dividual) through demonstration and modelling, and enabling them to
developtheirpresentation skillsby providing trainingin using the tips and strategies
given.Learners would be encouraged to observe and express opinions on teacher-
modelling.Reflectiononissueslikeanxiety,stage-
fear,confidence,andlevelsoffamiliaritywithtopicandaudiencewouldbeaddressed.Practic
ewouldbegivenontone,pitch,clarityandotherspeech aspects. Detailed peer feedback
and instructor's feedback would cover all thesignificantaspects.(Bloom's
TaxonomyLevel/s:2&4)
 Enable learners to become aware of the structure and conventions of academic
writingthroughreading,demonstration,scaffoldingactivities,anddiscussion.Correctivein
dividual feedback would be given to the learners on their writing. (Bloom's
TaxonomyLevel/s:2&3)
ListofTasksand Activities
S.No. Tasks Activities
1 Listeningtosubjectrelatedshortdiscussions Pre-reading group discussion, Silent
/explanations/speechforcomprehension reading(Note-making), Modelling
(questioning), Post-
readingreflection/Presentation
2 Askingforinformation:askingquestions Grouprole-playinacontext (i.e.Identifyingthe
relatedtothecontent,contextmaintaining situationanddifferentrolesandenactingtheirrole
modalities s)
3 Information transfer: Verbal to visual Pairworkfordiscussion&feedback,
(familiarcontext), demonstration by teacher, Presentations,question-answer
learners'
task(guidedwithscaffolding),learners'task(fre
e),
presentationandfeedback
4 Informationtransfer: Pre-
Visualtoverbal(unfamiliarcontext); readinggame/modelling,discussioninsmallgr
demonstration by teacher, learners' oups,individual writing,andfeedback
task(guided with scaffolding),learners' task
(free),presentationandfeedback
5 Introducing officials to peers and vice AV support, noticing, individual
versa -Formalcontext performance (3-4), pair work (in context),
teacher modelling,group
workforIntroducingselfandothers ina
formalcontext
6 Introducing friends to family and vice Teachermodelling/AVsupport,noticingstruc
versa -Informalcontext ture & note-taking, Introducing friends
andfamilyinaninformalcontext
7 Vocabularyincontext:Findclues Comprehending verbal
inatextandusethemtoguessthemeaningofwords communication:Identifying the contextual
/phrases. clues in oral andwritten texts; guessing the
Apply the newly learnt vocabulary meaning ofwords/phrasesincontext
incommunication(speakingandwriti whilereadingtextsandlisteningtodiscussions/
ng). talks
8 A five-day journal (diary) writing based Note-
onlearnersreadingfromnewspaperonasin making(groupwork),Discussion,Fee
glerelevant/current social issue. dback
Individual
oralpresentationandfeedbackfrompeersa
nd
instructor.
9 Follow the essentials of lectures, Making power point presentation aided
talks,discussions,reportsandother withimages, audio, video, etc. with a small
formsofacademicpresentations and mak2 group
individual and grouppresentations aided bylisteningtoacademiclectures/talks/discussi
with images, audio, video,tabulardata,etc. ons,etc.
10 Self-reflection: Re-reading one's own Pre-
drafts,identifyingerrors,correctingtheerrors,an taskdiscussion/modelling,Editingthetextsby
dgivingrationalizethe changes careful reading and identifying the
errors,peer-exchange(Pairwork),
feedback/consolidation
 11 Collaborative work (speaking and writing) Pre-
insmall groups of 3 or 4 learners: discussing taskmodelling(peer/teacher),generaldi
ageneral/discipline- scussion on structure, group
specifictopic:creatingoutline,assigning work(collaboration),feedback
specific roles to members of the group;and
grouppresentationfollowedbypeerand
instructorfeedback
12 Independent reading of different text types Brain-storming, mapping of key terms
usingappropriatereferencesourcesbyadaptings (contentspecific), readingandnote-
uitablereading styles and speed. Focus on making(individual),oralquestioning,discuss
active readingforvocabulary:low- ion
frequencycollocationsand
idiomaticexpressions.
13 Role-play (specific social and Peer discussion for outline, A-V
academicsituations): planning (making support,observing (teacher
notes),understandingnuancesofspeakingin modelling), role play(guided),role-
context,coordinatingwithsituationalclues play(free),feedback
andfellow
speakers/participants
14 Writing instructions: Guidelines - Pre-
Flowcharts -Procedurestobefollowed taskreading,pairwork,teacher/peer-
discussion,feedback
15 Speaking spontaneously on topics of interest Reading for task preparation, note-
andwritingshort structured essays making,speaking, reflection and
onthesametopicsadopting appropriate corrective peer andteacherfeedback
academic conventions
andgrammaticalaccuracy.

CourseOutcomes
 Understandthespeaker'spointofviewinfairlyextendedtalksongeneralordiscipline-
specifictopics, and follow simple lines of argument in discussions on familiar
contemporary issues.(Bloom'sTaxonomyLevel/s:3)

 "Readanddemonstrateunderstandingofarticlesandreportsonlimitedrangeofcontemporaryiss
uesinwhichthewritersadoptparticularstances.Alsoprovidesamplesofwrittencommunication
containingfairlycomplexinformationandreasonsforchoices/opinions/stances.(Bloom'sTaxo
nomyLevel/s:2&3)"

 Makeshortpresentationsonalimitedrangeofgeneraltopicsusingslides,andengageinsmallgrou
pdiscussionssharingexperiences/viewsonfamiliarcontemporaryissuesandgivereasonsforcho
ices/opinions/plans.(Bloom's TaxonomyLevel/s:3&4)

 Writeclear,fairlydetailedtext(ashortessay)onalimitedrangeofgeneraltopics,andsubjectsof
interest,and communicate clearly through email/letter to seek/pass on information or
givereasonsforchoices/opinions/plans/actions.(Bloom'sTaxonomyLevel/s:3)

 Reflectonothers'performance,givepeer
feedbackonfellowlearners'presentations,responsestowriting tasksand reading
comprehensionquestions.(Bloom'sTaxonomyLevel/s: 5)
 ReferenceBooks
1. P.KiranmayiDutt,GeethaRajeevan.(2007).BasicCommunicationSkills.FoundationBoo
ks.CUP
2. Harmer,J.(1998).HowtoteachEnglish.Longman
3. SanjayKumar &PushpLata.(2018).CommunicationSkills:AWorkbook.OUP.
4. CambridgeIGCSE:EnglishasaSecondLanguageTeacher’sBookFourthEdition.ByPeter
Lucantoni.CUP(2014).
5. CambrdigeAcademicEnglish:AnIntegratedSkillsCourseforEAP(UpperIntermediate)B
yMartinHewings,CUP(2012)
6. Richards,J.C.andBohlke, D.(2012).FourCorners-3.Cambridge:CUP.
7. HeadwayAcademicSkills:Reading,Writing,andStudySkillsStudent'sBook,Level-
2bySarahPhilpot.OUP
8. Latham-Koenig,C. &Oxenden, C. (2014).AmericanEnglishFile.Oxfor:OUP.
9. McCarthy,M.&O'Dell.F.(2016).AcademicVocabularyinUse.Cambridge:CUP

OnlineResources
1. https://www.grammarly.com/blog/
2. https://www.nationalgeographic.org/education/
3. https://www.bbc.co.uk/teach/skillswise/english/zjg4scw
4. https://www.englishclub.com/
5. https://www.oxfordlearnersdictionaries.com/
6. https://dictionary.cambridge.org/
7. learnenglishteens.britishcouncil.org
8. https://freerice.com/categories/english-vocabulary
9. http://www.5minuteenglish.com/
10. https://breakingnewsenglish.com/
11. https://www.digitalbook.io/
12. https://librivox.org/
 LANG1021:AdvancedCommunicationSkillsinEnglish
L T P S J C
0 0 4 0 0 2

Course Description:
Communication Skills in English (Advanced) is the third of the three-level graded courses for
adevelopmental enhancement of communication skills in English. Based on the learning
outcomesset in the upper-intermediate syllabus, this course focuses on giving learners
exposure to higherlevel of skills/input processing (ref. Bloom's taxonomy) and practice in
terms of complexity andcognitive engagement. This course includes advanced level of
comprehension i.e. anaytical,evaluative and extra-polative processing (listening and reading)
and involves problem-solving,logicalreasoninganddecision-
makingskillsintermsofapplicationofthelearning(speaking/writing)withanawarenessforsocialan
dpersonalitybasedvariationsincommunication. This course provides opportunities with
activity-based practice of advanced
oralandwrittencommunicativeskillsbesidesbuildingawarenessonthefinernuancesoflanguageuse
for various purposes. This course emhasizes free writing through meaningfully engaging
taskswith a pre and post context building. There is ample scope for application of critical
thinkingthroughsimulatedactivitiesforeffective communication inreallife situations.

Course Objectives

1. Enablelearners to listen actively become aware of tone and attitude in

speech,anddemonstrate their comprehension of fairly complex lines of argument
presented by
avarietyofspeakersintalks/presentations/discussions.(Bloom'sTaxonomyLevel/s:2&4)

2. Enablelearnerstobecomeawareoftoneandattitudeinwrittentexts,anddemonstratetheirco
mprehension of fairly complex lines of argument and points of view presented in
avarietyoftextsbyequippingthemwithupperintermediatetoadvancedlevelreadingskillsan
dstrategies.(Bloom'sTaxonomyLevel/s:2&3)

3. Make effective presentations, engage in formal group discussions, and write

structuredessays/ short reports to highlight the significance of
actions/decisions/experiences, andsustain views by providing relevant evidence and
argument. (Bloom's Taxonomy Level/s:3&4)

4. Equip learners with the skills and strategies to communicate effectively in speech
andwriting using the language with a degree of fluency, accuracy and spontaneity,
and
fairlygoodgrammaticalcontroladoptingalevelofformalityappropriatetothecontext.Enco
urage learners to apply their knowledge of language andtheir communication
skillsinreallife situations.(Bloom'sTaxonomyLevel/s:3&5)
List ofActivities&TasksforAssessment

S.No. Tas Activities CO

ks
1 Evaluativeandextrapolativereadingofalo Pre-reading group discussion, 3
ngtext/short texts on a current topic silentreading(Note-
related totechnology and society, making),modelling(questioning),p
identifying andquestioning the author's ost-readingreflectionand brief
intention, post- presentation
readingdiscussioninsmallgroups, ofthoughts/ideas/opinionsonthethe
maintaininggroupdynamics,arrivinga meofthetext
taconsensus
2 Debate in pairs based on listening to Pre- 1
tworecordedcontemporaryspeechesb recordedaudio/videoforlistening,stu
ywell-known leaders in different dentchecklistfornoticing
fields. keywords/concepts, pre-task
Peerfeedbackandinstructorfeedback. orientation(byteacher),pairwork,feed
back
3 Information transfer: Verbal to Pairworkfordiscussionandfeedback, 2
visual(unfamiliar context); presentations,question-answer
demonstration byteacher,learners'
task(guidedwithscaffolding),learners'
task(free),presentation,question-
answer (among
students),modificationandfeedbackbef
orethefinalversionisdone
4 Information transfer: Visual to Pre-reading 4
verbal(unfamiliarcontext);demonstra game/modelling,discussion in
tionbyteacher,learners' small
task(guidedwithscaffolding),learners' groups,independentwritingandfe
task(free),presentation,question- edback
answer (among
students),modification,editing,proofread
ing,andfeedbackbeforethefinalversionisd
one
5 Expressing opinion on a short Listeningtogroupdiscussions/debates 3
argumentativetext(e.g. a journal article ,reading news-paper articles on
or a newspapereditorial) and justifying thecurrent issues and expressing
one's opinion/stance;focus opinionsin favour or against the
ontheuseofappropriateconventionsoffor topic (in GDs,debates
malandpolitespeech, and managingbias orwritingargumentative
essays).
6 Role-play (complex social Reading 1
andacademic/professionalsituations):F newspaper/magazinearticles/blog
ocusonsignificant aspects of delivery posts on current
includingclarity, tone, and use of socialissues,listeningtotalks/discussi
contextuallyappropriate vocabulary ons/debatesetc.andparticipating in
and role-plays
conventions,observation,reflectivedisc usingexpressionsappropriatetotheco
ussion,andself- reflectivewriting ntext.
7 Collaborative writing in groups of 3 -4 Pre-task modelling (peer), 5
ontopics that would require data generaldiscussiononstructure,gro
collection andreading followed by upwork(collaboration),
recorded peer-reflectionandpeer- presentation, peerfeedback,Open-
feedback,group presentationand class discussion
feedback
8 FormalGroupDiscussionontopicsofcurre Noticing strategies from 2
ntinterest and relevance; focus on AVmodeling,teacherscaffoldingtho
effectiveparticipation, reflection on ughopen-house discussion, Note-
control overargument/countermaking(Group work),Group
argument,andadherencetotheconvention Discussion
sofformalGD (free),postperfromancediscussion,
Feedback
9 Mind-mappingforadvancedreading,making Readingtexts onabstracttopics and 3
correlationsacrosstexts,extendingauthor comprehendingtheauthor's
'spointof view perspectiveby inferring the
unknown words'meaning in the
context and makingnotes
usingmind-map strategyand
presentingitorally.
10 Handlingquestionandanswersessionsafter Listeningtosomelectures,talks,and 1
presentations: justifying arguments, presentations in the academic
takingcounter-arguments, seminarsand adapting some
agreeinganddisgreeingwithrationale strategies to handlethe Q&A
sessions using polite
andformalexpressionstoagreeordisa
gree
withthestatements.
11 Modellinganinterview:withapanel Pre-task activity 2
offourjudges(peers) fororientation/strat
egies
(controlled/guided), Model
interview(AV support), Group work
(role play),interview in pair (one-
to-one),Interviewingroup (many-to-
one),oral
correctivefeedback(peer/teacher)
12 Writing a short reflective report of an Writing a report 4
event -incident/meeting/celebration onmeetings/celebrataions/eventse
tc.by
actively involving in such events
andgivingashortoralpresentation
onthesame.
13 Speakingonabstractandcomplex topics Readingtextsonabstracttopicsand 3
beyondhis/herownareaofinterest/fieldof comprehending the
study, using the language flexibly author'sperspectives. Similarly,
andeffectively. listening totalks and discussions
on an abstracttopicofother
disciplineandmaking
short
oralpresentationbysharingvie
wsandopinions.
 14 Self-reflectiononownspeechin Listeningtoselected general 1
context(recorded): tone, pitch, discussions (audios and videos)
relevance,content;extendingthereflecti andobserving the language
ons/ideastoothers production.Recordingownspeechon
somegeneraltopic and providing a
critical review(self-
reflection)onitbyfocusingon
thetone,expressionsandrelevanceo
fthecontent,etc.
15 Collaborativeandindividualtask:planning, Pre-taskmodelling(peer/teacher), 5
preparing (preparing an outline, generaldiscussiononstructure,
structure,setting objectives and presenting groupwork (collaboration), oral
the plan ofaction) and executing a mini- corrective,task distribution,
project, presentation,feedback
andsubmittingabriefreportonthesamepeera
ndinstructor feedback after the planning
stageandoncompletionofthe miniproject

CourseOutcomes
 Listentoextendedlectures,presentations,anddiscussionsonawiderangeofcontemporaryis
suesanddemonstrateunderstandingofrelativelycomplexlinesofargument.(Bloom's
TaxonomyLevel/s:2)
 Make presentations using suitable AV aids and engage in formal group discussions on
awiderangeoftopicsofcontemporaryinterest,demonstratingawarenessofstandard/widely
acceptedconventions.(Bloom'sTaxonomyLevel/s:3)
 Readanddemonstrateunderstandingofthewriter'sstance/viewpoint
inarticlesandreportsonawiderangeofcontemporaryissuesanddiscipline-
specificsubjects.(Bloom'sTaxonomyLevel/s:2&4)
 Write analytical essays on a wide range of general topics/subjects of interest, and
engageinwrittencommunication(emails/concisereports)toexchangerelativelycomplexin
formation, giving reasons in support of or against a particular stance/point of
view.(Bloom'sTaxonomyLevel/s:3&4)
 Complete a mini project that necessitates the use of fairly advanced communication
skillstoaccomplish a variety of tasks andsubmita reportin the givenformat.
(Bloom'sTaxonomyLevel/s:4&5)

ReferenceBooks
1. Latham-Koenig,C.&Oxenden,C.(2014).AmericanEnglishFile-5.Oxford:OUPRichards,
2. J.C.andBohlke,D.(2012). FourCorners-4.Cambridge:CUP.
3. CambrdigeAcademicEnglish:AnIntegratedSkillsCourseforEAP(Advanced)ByMartinH
ewingsandCraigThaine,CUP(2012)
4. Berlin, A. (2016).
50ConversationClasses:50SetsofConversationCardsWithanAccompanying Activity
Sheet Containing Vocabulary, Idioms andGrammar.Poland:CreateSpace
IndependentPublishingPlatform
5. Zemach, D. E., Islam, C. (2011). Writing Paragraphs: From Sentence
toParagraph.Germany:MacmillanEducation.
6. Stewart, J. P., Fulop, D. (2019). Mastering the Art of Oral Presentations: Winning
Orals,Speeches,andStand-Up Presentations.UnitedKingdom:Wiley.
 7. Kroehnert,Gary.(2010).BasicPresentationSkills.Sidney:McGrawHill.
8. Cunninghum,S.& Moor,P.(nd).CuttingEdge(Advanced)With
PhraseBuilder.LongmanPublishers.CUP
9. McCarthy, M&O'Dell,F. (2017).EnglishIdiomsinUse(Advanced).Cambridge:CUP.

OnlineResources
1. https://www.grammarly.com/blog/
2. https://www.nationalgeographic.org/education/
3. https://www.bbc.co.uk/teach/skillswise/english/zjg4scw
4. https://www.englishclub.com/
5. https://www.oxfordlearnersdictionaries.com/
6. https://dictionary.cambridge.org/
7. learnenglishteens.britishcouncil.org
8. https://freerice.com/categories/english-vocabulary
9. http://www.5minuteenglish.com/
10. https://breakingnewsenglish.com/
11. https://www.digitalbook.io/
12. https://librivox.org/
 CLAD1001:EmotionalIntelligence
&ReasoningSkills(SoftSkills1)
L T P S J C
0 0 2 0 0 1

Course Description:

Emotional intelligence is a set of skills that are thought to contribute to the appraisal of emotions
in oneself and others. It can also help contribute to the effective regulation of emotions as well
as feelings (Salovey & Mayer, 1990). In terms of emotional intelligence, self-awareness and
self-management have to do with our ability to relate to ourselves. Social awareness and
relationship management have to do with our ability to relate to others. Similarly, the ability to
solve questions on Analytical Reasoning and Data Sufficiency is a critical area tested in almost
all competitive examinations and admission tests. Upon completion, students should be able (1)
to deal with their own emotions as well as the emotions of others and relate better with both.
Using better knowledge of EI, students will also be able to set more meaningful goals for
themselves, choose suitable time management techniques that work best for them and work in
teams more effectively. (2) to apply different concepts, ideas and methods to solve questions in
reasoning and data sufficiency

Course Objectives:

1. Use EI to relate more effectively to themselves, their colleagues and to others. Apply
self-awareness and self-assessment (SWOT) to better understand and manage their own
emotions. Apply social awareness to empathize with others and build stronger
relationships with others.
2. Set meaningful goals based on their strengths and weaknesses and apply time
management techniques, such as Q4 organizing to put first things first.
3. Manage conflicts and work in teams in an emotionally intelligent manner.
4. Solve questions on non-verbal and analytical reasoning, data sufficiency and puzzles

Un Topics Hou
it rs
1 SelfAwareness &SelfRegulation:IntroductiontoEmotionalIntelligence,
Self Awareness: Self Motivation, Accurate Self Assessment
(SWOTAnalysis),SelfRegulation:SelfControl,Trustworthiness&Adaptability 3

2 Importance, Practising Social Awareness, Building Relationships, 3

HealthyandUnhealthyRelationships,RelationshipManagementCompetencies-
Influence, Empathy, Communication, Types of Conflicts, Causes, ConflictManagement
3 SocialMedia:Creatingablog,useofmessagingapplications,creatingawebsitetoshowcaseindivi 2
dualtalent,creationofaLinkedInProfile
4 GoalSetting&TimeManagement:SettingSMARTGoals,TimeWasters,Prioritization,UrgentV 3
sImportant,Q2 Organization
 5 Teamwork:TeamSpirit,DifferenceBetweenEffectiveandIneffectiveTeams,Characteristicsof 4
HighPerformanceTeams,TeamBonding,
Persuasion,TeamCulture,BuildingTrust,EmotionalBank Account
6 VerbalReasoning:Introduction,Coding-decoding,Bloodrelations, 6
Ranking,Directions,GroupReasoning
7 AnalyticalReasoning:CubesandDices, CountingofGeometricalfigures 3
8 LogicalDeduction:Venndiagrams,Syllogisms,DataSufficiency,Binarylogic 4

9 SpatialReasoning:Shapes,PaperCutting/Folding,Mirrorimages,WaterimagesandRotationoffi 2
gures
Total Hours 30

CourseOutcomes
 Studentswillbeabletorelatemoreeffectivelytothemselves,theircolleaguesandtoothers
 Studentswillbeabletosettheir shorttermandlongtermgoalsandbetter managetheirtime
 Studentswillbeabletomanageconflicts
inanemotionallyintelligentmannerandworkinteamseffectively
 Students will be able to solve questions based on non-verbal and analytical reasoning,
datasufficiencyandpuzzle

References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 L T P S J C
0 0 2 0 0 1

CLAD1011:LeadershipSkills&QuantitativeAptitude
(SoftSkills2)

Course Description:
Communication Skills is having the ability to convey information to others so that messages are
understood and outcomes delivered. Some essential qualities of Communication Skills include
understanding the needs of others, clearly communicating messages, adapting the
communication style, and using a range of communication methods. Presentation Skills is
having the ability to confidently deliver an engaging message to a group of people which
achieves the objectives. Some essential qualities of Presentation Skills include a thorough
preparation of content, structuring content logically, managing nerves, engaging your audience,
delivering presentation objectives, positively influencing the audience, and responding to
audience needs. Tackling questions based on numbers, arithmetic, data interpretation and
puzzles requires the application of different rules and concepts of numerical computation,
numerical estimation, and data estimation.
Course Objectives:
1. Learn and apply, through different individual and group activities, different ideas and
skills to communicate in a positive and impressive manner.
2. Apply the goal setting process (based on SWOT) and Q2 organizing for effective time
management.
3. Apply different concepts in numbers, numerical computation and numerical estimation
to solve questions that often appear in various competitive examinations and admission
tests.
4. Apply different concepts for tackling questions based on data interpretation,
progression and series that are frequently given in various competitive examinations
and admission tests.

Un Topics Hou
it rs
1 Communication Skills:The Communication Process, Elements of
InterpersonalCommunication, Non-Verbal Communication: Body Language, Posture,
EyeContact, Smile, Tone of Voice, Barriers to Communication.Effective 5
ListeningSkills:ActiveListening,PassiveListening,AskingQuestions,Empathizing,BeingN
onJudgemental,Being OpenMinded,MassCommunication:DesignofPosters,
Advertisements,notices,writing formalandinformalinvitations
 2 Focus on Audience Needs, Focus on the Core Message, Use Body Language 3
andVoice,StartStrongly,OrganizingIdeas&UsingVisualAids:SPAMModel,Effective
OpeningandClosingTechniques,GuyKawasaki'sRule(10-20-
30Rule),OvercomingStageFear,StoryTelling
3 ProblemSolving&DecisionMaking:DifferenceBetweentheTwo,StepsinRationalApproach 3
to Problem Solving: Defining the Problem, Identifying the Root
Causes,GeneratingAlternativeSolutions,EvaluatingandSelectingSolutions,Implementing
andFollowing-Up,CaseStudies
4 Group Discussion: Understanding GD, Evaluation Criteria, Nine Essential Qualitiesfor 4
Success, Positive and Negative Roles, Mind Mapping, Structuring a
Response,MethodsofGeneratingFreshIdeas
5 NumberTheory:NumberSystem,Divisibilityrules, RemaindersandLCM&HCF 3
6 NumericalComputationandEstimation- 6
I:ChainRule,RatioProportions,Partnerships&Averages,Percentages,Profit-
Loss&Discounts,Mixtures,Problems
onNumbers&ages
7 DataInterpretation:InterpretationandanalysisofdatainTables,Caselets, Line- 3
graphs,Pie-graphs,Box-plots,Scatter-plotsandDataSufficiency
8 MentalAbility:Series(Number,Letterand 3
Alphanumeric),Analogy(Number,LetterandAlphanumeric)andClassifications
Total Hours 30

CourseOutcomes

 Students will be able to communicate 'one-on-one' and 'one-on-many' confidently using

bothverbal and non-verbal messages and deliver impressive talks/ presentations to a group
bothwithandwithoutthe use ofPPTsandcreateposters,advertisements,etc.
 Students will be able to apply the rational model of problem solving and decision
makingintheirproblemsolvinganddecisionmakingefforts.
 Students will be able to solve questions based on numbers and arithmetic given in
variouscompetitive examinations
 Studentswillbeabletosolvequestionsbasedondatainterpretation,progressionsandseries.

References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 CLAD1021: Verbal Ability & Quantitative Ability
(Soft Skills 3)
L T P S J C
0 0 2 0 0 1

Course Description:

Vocabulary is an important part of verbal ability. An understanding of word formation, prefixes,

suffixes and roots is necessary to remember and use a vast repository of words. Approaching
words through word families and other ways of groupings is an effective way of gaining mastery
over vocabulary. Understanding and getting acquainted with the different rules and exceptions
in the use of grammar and structure, especially from the relevant examination point of view, is
crucial to cracking questions given in many competitive tests. Similarly, improving reading
comprehension skills and test taking abilities in this area takes time and effort, especially given
the fact that most students do not possess strong reading habits. In so far as quantitative aptitude
is concerned, students need to develop a strong foundation on the basic mathematical concepts
of numerical estimation, geometry, mensuration, data sufficiency, etc. to be able to crack
different round 1 tests of major recruiters and admission tests of top Indian and foreign
universities.

Course Objectives:

1. List and discuss the different word formation methods, word denotation, connotation,
collocation, etc. and introduce selected high frequency words, their antonyms, synonyms,
etc.
2. Apply different advanced reading skills to solve questions based on author's tone, main
ideas and sub-ideas, inferences, parajumbles, etc. that are frequently asked in various
competitive exams and admission tests.
3. Solve different types of questions based on vocabulary, such as word analogy; structure,
grammar and verbal reasoning; introduce common errors and their detection and
correction.
4. Solve questions on numerical estimation, mensuration, data sufficiency based on
quantitative aptitude. This includes questions on time and work, time and distance, pipes
and cisterns, lines and angles, triangles, quadrilaterals, polygons and circles, 2 & 3
dimensional mensuration.
Syllabus

1. Vocabulary Builder: Understanding Word Formation, Prefixes, Suffixes and Roots,

Etymology, Word Denotation, Connotation and Collocation, Synonyms and Antonyms

2. Reading Comprehension: Advanced Reading Comprehension: Types of RC passages,

Types of Text Structures, Types of RC Questions: Distinguishing Between Major Ideas
and Sub Ideas, Identifying the Tone and Purpose of the Author, Reading Between the
Lines and Beyond the Lines, Techniques for Answering Different Types of Questions

3. Para Jumbles: Coherence and Cohesion, Idea Organization Styles, Concept of Mandatory
Pairs and Its Application: Transitional Words, Antecedent-Pronoun Reference, Article
 Reference, Cause and Effect, Chronological Order, General to Specify, Specify to
General, Idea-Example, Idea-Explanation, Etc.

4. Grammar Usage: Rules Governing the Usage of Nouns, Pronouns, Adjectives, Adverbs,
Conjunctions, Prepositions and Articles

5. Numerical Computation and Estimation - II: Time and Work, Pipes and Cisterns,
Time and Distance, Problems on Trains, Boats and Streams, Races and Games of Skill,
Simple Interest & Compound Interest

6. Geometry: Lines and Angles, Triangles, Quadrilaterals & Polygons, and Circles

7. Mensuration: 2-Dimensional Mensuration (Triangles, Quadrilaterals and Circles), 3-

Dimensional Mensuration (Cubes, Cuboids, Cylinder, Cone, Sphere)

Course Outcomes:

1. List and discuss word formation methods, selected high frequency words, their
antonyms, synonyms, etc.
2. Analyze reading passages and quickly find out the correct responses to questions
asked, including para jumbles, by using reading skills like skimming, scanning,
reading between the lines, etc.
3. Solve different types of questions based on vocabulary, structure, grammar and
verbal reasoning
4. Solve questions on numerical estimation, mensuration, data sufficiency based on
quantitative aptitude

References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 CLAD1031: Practicing Verbal Ability & Quantitative Aptitude
(Soft Skills 4)
L T P S J C
0 0 2 0 0 1

Course Description:
A sound knowledge of the rules of English grammar, structure and style and its application in
detecting errors in writing are important areas of Verbal Ability frequently tested as a part of the
written test in many competitive examinations and admission tests of major recruiters and
universities respectively. This module focuses on all important areas of grammar and structure
commonly asked in major tests, such as GMAT, CAT, XLRI, CRT, etc. Similarly, in the area of
Quantitative Aptitude, different kinds of questions are asked from Combinatorics (Permutations
& Combinations, Probability], Cryptarithmetic & Modular Arithmetic (Cryptarithmetic,
Application of base system (7, 24), Clocks (Base 24), Calendars (Base 7), and Mental Ability
(Number series, Letter series & Alpha numeric series, Analogies ( Numbers, letters),
Classifications, Algebra (Exponents, Logarithms, Problems related to Equations, Special
Equations, and Statistics) . This module focuses on all these areas by building on what the
students already learnt in their earlier studies.
Course Objectives:
1. Apply the rules of grammar to solve questions in Error Detection, Sentence
Correction and Sentence Improvement.
2. Apply the rules of structure to solve questions in Error Detection, Sentence
Correction and Sentence Improvement, Fill-in-blanks and Cloze Passages
3. Explain methods of solving problems in Combinatorics (Permutations &
Combinations, Probability], Cryptarithmetic & Modular Arithmetic
(Cryptarithmetic, Application of base system (7, 24), Clocks (Base 24), Calendars
(Base 7)
4. Explain how to solve questions in Mental Ability (Number series, Letter series &
Alpha numeric series, Analogies, Numbers, letters, Classifications] and Algebra
(Exponents, Logarithms, Problems related to Equations, Special Equations,
Statistics)
Syllabus

1. Error Detection: Pronouns, Conjunctions, Prepositions and Articles

2. Error Detection: Tenses and their Uses
3. Sentence Correction: Subject-Verb Agreement, Antecedent-Pronoun Agreement,
Conditional Clauses
4. Sentence Correction: Modifiers (Misplaced and Dangling) & Determiners, Parallelism
& Word Order, and Degrees of Comparison
5. Combinatorics: Permutations & Combinations, Probability
 6. Crypt arithmetic & Modular Arithmetic: Crypt arithmetic, Application of Base
System (7, 24), Clocks (Base 24), Calendars (Base 7)
7. Algebra: Exponents, Logarithms, Word-problems related to equations, Special
Equations, Progressions, Statistics

Course Outcomes:
1. Identify and correct errors in English grammar and sentence construction
2. Identify and correct errors in Structure, Style and Composition
3. Solve problems in Combinatorics, Cryptarithmetic, and Modular Arithmetic
4. Solve problems in Mental Ability and Algebra

References:
1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 VEDC1001:VentureDevelopment

L T P S J C
0 0 0 2 0 2

CourseDescription
In this course, you will discover your deeper self in terms of how you might contribute to
societyby creating exciting new products and services that can become the basis of a real
business. Yourefforts, creativity, passion, and dedication to solving challenging problems are
the future of oursociety,bothinyourcountryandworldwide.

Thecourseisdividedinto foursections:
1. Personaldiscoveryofyourcorevaluesandnaturalskills
2. Ideationand improvingtheimpact
3. Business modeldesignfortheinnovation
4. Presenting yourideainaprofessionalmannersuitableforanewventurepitch
Eachsectionhaskeyframeworksandtemplatesforyoutocomplete,improvingyourideastepbystepu
ntilthefinalpresentation.

First, you will discover your personal values and emerging areas of knowledge that are
thefoundations of any successful company. Next, you will learn how to develop insight into
theproblems and desires of different types of target customers and identify the design drivers
for aspecific innovation. Then, you will learn specific design methods for new products and
services.And as important as the product or service itself, it is a strategy for monetizing the
innovation –generating revenue, structuring the operating costs, and creating the operating
profit needed tosupportthe business,hirenewemployees,andexpandforward.

Thisprojectisintendedtobeforteamsofstudents.Innovationandentrepreneurshipareinherentlytea
m-based.Thiscourse willgiveyouthatentrepreneurialexperience.

Thisisthebeginningofwhatmightbethemostimportantjourneyofpersonalandcareerdiscoveryso
far in your life, one with lasting impact. This is not just a course but potentially an
importantmilestoneinyourlife thatyourememberwarmlyintheyearstocome.

Course Objectives
Studentswillhave the opportunityto:
 Discoverywhoyouare –Values, Skills, andContributiontoSociety
 Understandhowcreativityworksandpermeatestheinnovationprocess
 Learnthebasicprocessesandframeworksforsuccessfulinnovation.
 Gainexperienceinactuallygoing throughtheinnovationprocess.
 Conductfieldresearchtotestorvalidateinnovationconceptswithtargetcustomers.
 Understand innovation outcomes: issues around business models, financing for start-
ups,intellectualproperty,technologylicensing,corporateventures,andproductlineorservi
ceextensions.
 Syllabus
Expectations of you in the classroom: Each student is expected to be prepared to discuss
thereadings/exercises assigned for each class. It’s not optional! Students will be randomly
asked todiscussandsummarizethematerial.Yourlearning–andyoursuccess—
inthiscourseareheavilydependentuponyourwillingnesstoparticipateactivelyinclassdiscussion.Y
ourclassparticipationwillbeassessedonthequalityandconsistencyofyoureffortineachandeverycl
ass.

Lateassignments:Lateassignmentsaresubjecttogradepenalty.Latenesswillonlybeconsideredfo
rgradingifpriornotice was giventothe instructorbeforethe duedate.

Presentation: Achieving success with an innovative idea requires you to package and present
theidea in a crisp, creative, and powerful manner. The activity of presenting helps you to
internalizeyour idea -- as you talk about it and obtain feedback – and improve upon it. There
would be twomajor presentations during the course, plus a series of other smaller
unscheduled presentations ofworkinprogress orcoursematerial.Prepare,practice,andsucceed!

Timespentoutsideofclass:Thecourseishands-
onandrequiresstudentstoconductfieldresearchthroughdirect
interactionswithpeople(interviews/surveys)andonline/inthelibrary.Specifically,thecourserequir
esthatstudentsconductstudieswithpotentialtargetusersandstakeholders.Youmust be prepared to
go out of your comfort zone to dig for information. You will need to
searchforinformationonlineandarrangetomeetortalktorelevantpeoplewhomayhavetheinformati
onyouneed.

GroupProjectOverview
This is a semester length project and the cornerstone component of the course. The group
projectwillgiveyoutheopportunityto applythecourseconceptsto
arealsituation.Youwilllearnaboutthe entrepreneurship for your own business or your work in
organizations. Even if you are
notgoingtobeanentrepreneur,youneedtoknowhowtoidentifytheopportunities,
whotopersuadepeople,andhowtocreate economic andsocialvaluesin manydifferentcontexts.

Talking to customers is one of the most important steps in investigating your business
becauseyourentrepreneurialvisionmust
correspondtoatruemarketopportunity.Withyourgroup,select5-6 potential customers willing to
be interviewed. They should represent a cross-section of
ourtargetmarketandshouldprovideinformationthathelpsyourefine
youropportunity.Thisisnotasimple survey: you are seeking in-depth understanding of the
lifestyle and behaviors of yourcustomer that can help you shape your opportunity. Please
remember, you are not simply lookingto confirm you have a great idea, but to shape your idea
into a great opportunity. You willmaximize your chances for success and your ability to
execute your business cost-effectively bymakingearly(ratherthanlater)changes toyourconcept.
“Design” is fun, particularly when you merge customer insight with your own
creativity.Enjoy!Inthisbook,weprovidestructuredmethodstobeanactivelistenerand learner
fromcustomersaswellas aproductorservicedesigner.
Business modeling is not as hard as it might sound.This is the design of your business – how
itcharges customers, what is spent producing and selling products or services, and the money
thatcan bemadeforeachunitsold.We keepitsimple–soshouldyou.
For the final outcome, you will be required to come up with Pitch that can used as the basis
foractually starting a company based on an impactful innovation. Once again, we provide a
specificformat and tools for creating a compelling Pitch. We also want you to think about an
excitingproposition that is more than just making money, but rather, one that helps society.
This will giveyou innovation and venture concept greater lift with customers – and it will also
make you feelbetter,deepinside.

Project ComponentsandGrading

PersonalDiscoveryReflection(10%)
100
% Individu
9 al
ParticipationandDiscussion(10%)
0

8 GroupProject
0
 IdeationandImpact(5%)
 Customerinsight(15%)
7
 SolutionDesign(15%) Tea
0 m
 BusinessModelDiscovery(15%)
5
0  DiscoveryIntegration:Pitch(20%)

4
0

2
0

1
 [20Stepsand activitiesinthiscourse]

Deliverables
There are a number or different deliverables for the course that follow the templates
presented inthe book, as applied to your own venture idea. Do your best to keep up with the
timeline of theclass; do not fall behind! Later templates build on the learnings from prior
templates.Make themost of your team! Everyone needs to pitch in. In no case, should one
person be taking the leadon all templates. Rather, different team members should take the
lead on specific
deliverables.Coordinatewell.Letyourteacherknowifateammemberisnotcarryinghisorherload.

SpecificDeliverables

IdeationandImpactHand-inPackage:5%oftotalgrade
clearlywritten,withaone-pageexplanationfortheteam’sdecision
 Problemto SolveTemplates,Step4,Page 62and
63(witha page ofadditionalexplanationifneeded)
 IdeaImpactTemplate,Step6, Page69(withapageofexplanation)

Customer Interviews and InsightHand-in

Package:15%(1st RoundofCustomerInterviews)

 CustomerInterviewsTemplate,Step7,Pages75-
78,plusaddadditionaltemplateformsforeachadditionalcustomerinterview.The
more,the better.
 IdeaReshapingTemplate,Step7,Pages84and85.Integrationintooverallconclusions.
Howhaveyouimprovedyouroriginalideathroughcustomerresearch?
 LatentNeedsTemplate,Step7,Page93 –
whatarethefrustrationsofusersthatarenotsolvedbycurrentproductsorservices?
 FullUseCaseTemplate,Step7,Page99–
howdoyoucustomers’needschangeoverthefullusecase,andwhat
innovativeideascanyouproposeateachstepoftheway?

Concept Design(and Test) Hand-inPackage:15%

 CustomerValuePropositionTemplate:Step8,Page107.Thisbecomesthelandingpointfor
whatyoulearnedinyourcustomerinterviews.
 CompetitiveAnalysisTemplate:Step8,Page109.(UsetheWeboractualstores/dealers)
 ProductVisionandSubsystemDesignTemplates:Step10,Pages121and126(Youcanadd
additionalpageswithdesignillustrationandexplanationsofyourbubblechart)
 Reality Check Survey Template and Results: Step 11, Page 141, 143-
144(Youcanusemorethan2pagesforreportingthe results.)
BusinessModelDesignHand-inPackage:15%
 IndustryAnalysisTemplates:Step12,Pages153and 154
 Illustratethe BusinessModelTemplate:Step13,Page 170
(Usedifferentcoloursorlinepatternstoshowtheflowsofproduct,money, andinformation)

 RevenueModelTemplate:Step 14,Page 177

 Operating ModelTemplate:Step15,Page 187
  Customer JourneyTemplate:Step 16,Page195
 Validating theBusinessModelTemplate:Step17,Pages199and 200

DiscoveryIntegrationHand-inPackage:20%
 BusinessandSocialVisionImpactStatementTemplate:Step18, Page210.
 PerUnitProfitabilityTemplate:Step19,Page229
 YourVentureStoryPitch: Step 20(PowerPoint)
 OverallPitchDesignTemplate:Page264

Assemblethetemplatesfrom allyourworkabove,plus any others thatyoufoundparticularly

meaningful, and from these, create your Team’s Innovation Pitch.The
bookhaslistsspecifictemplatesthatfitforeachpartofthefinalpresentation.

Do not just regurgitate the templates in your pitch; rather, take the key points from themto
create your own, unique presentation.The templates help you think – but most are
toocomplextopresenttooutsidepeoplewhohavenottakenthecourse.Therefore,designthispitchasif
youpresentingtoa newsetofinvestors.

And don’t forget to add an attractive title page with your team members names and
emailaddresses! You can also add an Appendix at the very back with particularly
interestinginformation, such as industry data or the results of your customer interviews and
RealityCheck.

IndividualInnovationAssignments

You will be required to submit two Reflection Journals as well as a maximum two pages
doublespaced Synthesis, Integration andApplication paper by email atthe Week 4 andWeek
14respectively.Pleasenote,thisexerciseisnotabout regurgitating the courseconcepts.

1) PersonalDiscoveryReflectionJournal(10%)
At the beginning of this semester, you will have a time to think about yourself (who youare,
what you are good at, what areas you want to contribute on) using a couple oftemplates. After
 that sessions, you will have a quiet moment to think about yourself, yourcareer, and your
happiness in your life. Please write 2-page reflectional journal what
youfeelandlearningthroughthepersonaldiscoverysessions.

2) InsightLearningReflectionJournal(10%)
Attheend ofthissemester,you areto prepareashort reflectionofimpressivesessionsaswell as
related activities outside the classroom. Specially, (1) reflect on the key pointsfrom lectures,
reading, discussion, guest speakers, and interviews, (2) apply this to
yourownsituation,and(3)outlinewaysthatyouintendtousethisknowledgeinthefuture.
CourseSchedule

Week Session Topicsand

Steps KeyCONCEPTSIntroducedinClas ClassFocusActivity
s
1. Whyisentrepreneurshipimportant? LectureandDiscussion
2. WhatisPersonalDiscoverythro
Course ughEntrepreneurship?
1 3. Four Stages; Personal
Overview
Discovery,SolutionDiscovery,
BusinessModelDiscovery,Disc
1 overyIntegration
4. Preparation(findinginterestingarea
s)
1. PersonalValues Individual:
PersonalDisc 2. StrengthandWeakness  Workwiththetempl
2 overy(Step01 atesprovidedonpag
,Step es:
02)  Corevalues:22,23
 Skills:27,28,29,30,31
 SocietalContribution:33,3
4
1. Review Problem Area Template Problemtemplate: Page9
at thebeginning of the book to  Talk to your classmates
findclassmates who want to andfind teammates.See
work on thesameproblemarea. whowantstoworkoninth
esameproblem space,
FindTeam 2. Find teammates with a
3 mates(Step (1) Sharedvalues sharedvisionofsolutions
03) (2) Levelsofcommitment ,andcomplementaryskil
(3) Skillsandexperiences(Sam lsets.
2 eorDifferent?)  Sit back and
assess:Teamtemplates on
Pages 44, 45, and46.
 Preparetopresent
yourteam,
the problem it is going
totackle,anditscollectives
kills.
 1. Methodsfordefiningandrefinin Team:
DefineP  Purpose and
gaventure’spurpose
urpose(S MissionTemplates:Pa
2. DefiningaVenture’sPurpose
4 tep 3. CreatingaVisionStatement ges49 and52
04)Creat  Bepreparetopresenttot
eMission heclass.
(Step05)  PersonalDiscoveryRefle
ctionJournalDue
Team:
IdeationMethods  Problem to
5
Ideation  Anin-classideationexercise SolveTemplates,Step4
3 &Impact(Ste ,Page
p06) 62,and 63
IncreasingtheImpactofanIdea. Team:
6 (The Eat-Your-Coffee Video – a  IdeaImpactTemplate
goodexample ofideation) ,Step6,Page69
 Identifyandfindtherighttargetu Team:
sers.  CustomerInterviewsTem
7  Interviewstyleandmethods plate,Step7,Pages75
UserInsightsF  TheCustomerInterviewt  Editinterviewtemplatefor
rameworks(St yourproject.
4 emplate.
ep07)
Team:
8 Ladderingmethodsforinterviews  LatentNeedsTemplate
,Step7,Page93
Team:
 LatentNeedsTemplate
 Findinglatentneeds
9 ,Step7,Page93
UserInsight  Fieldworkcheck-in
 Fieldwork–
sCustomerI customerinterviewin
5 nterviews(S
g
tep07)
Team:
 Thinkaboutinnovationacrossthee  FullUse Case
10 ntire usecase Template,Step7,Page9
 Fieldworkcheck-in 9
 Fieldwork–customer
interviewing
Team:
 Fieldwork–
 Interpretingcustomerinterview
customerinterviewin
11 results
UserInsightsI g
 Fieldworkcheck-in
nterpretingR  Alsotalktoretail
6 esults(Step07) ers/dealersif
appropriate
Teams prepare results
 IdeaReshapingbasedonCustomerI ofresults from
12 nterviews customerinterviews
 Fieldworkcheck-in and how
theoriginalideashavebe
en
reshaped&improved.
 UserInsightsI  TeamspreparePPTsfor
13 nterpretingR  CustomerResearchReports classpresentation
7 esults  Implicationsforproductandserviced  CustomerInsight
14 (Step07) esign Template Hand-
inPackage
Team:
 Customer
 DefiningCustomerValue
ValuePropos
15  UnderstandingCustomerVal
ition
Concept ueProposition
 Template:Step 8,
8 Design(St
Page107
ep08)
 DrafttheCVP

Team:
16  PresentationandreviewofCVPs
 CompleteCVP

Team:
 UnderstandingofCompetitiveMatrix
 Identify major
17  Competitivepositioning:creatin
CompetitiveA gyourseparatespace competitors,anddimensi
nalysis onsforanalysis
9
andPositionin  Template:Step 8,Page109
g(Step08) Team:
 PresentationsofCompetiti  Performthecompetitive
18
veAnalysesand analysisandpresentresult
Positionings s,including positioning
Team:
 Identifygood,better,be
Product  Productlineframework:good,better,
stvariations based on
19 LineStrategy( best on underlying platforms,
theunderlyingconcept.
Step09) plusapplicationtoServices.
 Productlinetemplate:Pag
e115
Team:
 Prototype sketch, and
forWeb apps, a
10 ProductVisi  Thestructured
wireframe.For
oningSubsys bubblechart,showingimplementati
physical products,
temDesign, on options and theteam’schoices
aninitialbillofmaterial
20 andPrototyp  Prototypesketching
s.
eSketch(Ste (TheBluereoVideoisagoodexampleo
 Underlyingbubblech
p10) f iterative prototyping driven
artshowingyourdecis
bycustomerdiscovery.)
ionprocess.
 Product Vision
andSubsystem
DesignTemplates:Step1
0,Pages
121 and 126
Team:
Reality  The purpose of the Reality
 Reality Check
11 21 Check Check,testingtheproduct
SurveyTemplate and
(Step11) concept,channelpreferences,and
Results: Step11,Page
muchother.
141,143-144
  Guidance on the number or  Customize the
additionalcustomers RealityChecktemplat
fortherealitychecksurvey eforyourventure.
22
 Howtoanalyzeandinterpretthe  Doaquickroundofcusto
results mersurveying.Aim
for12moreinterviews.
Team:
 Prepareand
presenttheresults of
 TeamreportsonRealityCheck
your
Industry Results
realitycheck,plusanypi
23 Analysis  Examinemajor
votsyouwishtomake.
(Step12) componentsofanIndustryAnaly
 ConceptDesign(and
sis
Test)Hand-
 ReviewTemplates
inPackage
12  Industry
AnalysisTemplates:Ste
p12,Pages
153 and 154s

 DefiningtheBusinessModel:
Team:
Business  Lectureonbasic
 BusinessModelIllustrati
24 Model structureanddifferenttypes.
onTemplate, Step 13,
(Step13)  Illustrating
Page170
itastheflowofproduct,money,andi
nformation.

We Sess Topics  KeyCONCEPTSIntroducedinC

ek ion andSteps lass TeamorIndividualActivity

Team
 RevenueandExpenses  Step14, Page177
25  Step15, Page187
 The  Step16, Page195
keydecisionpointsintheReven  Step17,Pages199and2
Business ue Model 00
Model  The
13  Validate the Revenue
(Steps 14,15, keydecisionpointsintheOperat andOperatingModelbytryi
16,17) ingModel ngto have phone calls with
26  DesigningtheCustomerJourney afew Sellers
 Validating the Business andManufacturersto
Model(The Polka Dog Bakery validating
Video: anexample of creating a pricing,channels,an
new dcosts.
retailexperience,plusnewproducts.
)
 Team:
 Startintegratingyourrese
arch and
 Developclearstatementsforbusinessan
Impact templatestowards the
dsocietalimpact.
27 Visioning finalpresentation,provid
 Look at good existing examples
(Step18) edinStep20,Page264
ofcompaniesthatdoboth.
 BusinessModelDesign
14 Hand-inPackage
Team:
 Develop a project of the
 Develop and present
Creating profitabilityin make low volumes for
Unitof 1 Economics
28 Value a product, aservice,andaWebapp.
Template,Step19,Page229
(Step19)  Discuss applications of
 Keep working onthe
theframeworktoyourventur
Finalpresentation
e.

We Sess Topics KeyCONCEPTSIntroducedinC

TeamorIndividualActivity
ek ion andSteps lass
 PresentationFormatandStyle Team:
 ThePPT Presentation
 Format:
(1) TitleSlidewithnamesandco
29 ntactinformation
(2) TheTargetCustomerandthePr
oblemtobeSolved
(3) TheMarketOpportunity
(4) The InnovationStory
(5) TheBusiness ModelStory
(6) TheCustomer Journey
(7) The Team
Tell  Practice,
15 (8) TheProposedActionSteps.
YourStor practice,practice!
(9) Appendices (if needed
y  Not too many
ordesired)
wordsononeslide
 If you have built a  Usepictures
30  Use
prototypeduringtheclass,please
bring itandshowittous! templatetodevelopyou
rthinking,but try to
(The Fortify Video is a create slidesthat
goodexampleofhowagoodtechnic arenotjust
alidea can translate into a thetemplates.
businessmodel,
andnext,intoawell-
fundedventure.)

Team:YourVenturePPTs
Final Dueonthe Mondayafterthe
CourseDeliv weekendofthefinalclassmeeting.
Individual:InsightLearning
erables
ReflectionJournal
Course Outcomes

1. Identify one’s values, passions, skills and their will to contribute to society
2. Formulate an idea and validate it with customers
3. Demonstrate prototyping and analyze the competition for the product
4. Create business models for revenue generation and sustainability of their business
5. Come up with a pitch that can used as the basis for actually starting a company based
on an impactful innovation and societal impact
References:
 MeyerandLee(2020),PersonalDiscoverythroughEntrepreneurship,TheInstituteforEnter
prise Growth,LLC.Boston,MA.,USA
 Additionalreadings:
Additionalvideos,includingcasestudiesandcustomerinterviewingmethods.
 DOSP1001: Badminton
L T P S J C
0 0 0 2 0 2*

CourseDescription

This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen sport.
Course Objectives:
1. Understand training principles used in the sport
2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans
List of Activities:
1. Watch a sport documentary / training video / game history
2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches
Instructional Plan:
1. Introduction to Badminton - History and development
2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Badminton: Grips - Racket, shuttle
4. Sports Specific fitness and warmup drills
5. Stances and footwork
6. Badminton Gameplay: Service, Forehand, Backhand
7. Preparatory Drills and Fun Games
8. Game Variations: Singles/ Doubles/ Mixed
Course Outcomes:
1. earn to play Badminton
2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
4. Understand the event management ofthe sport
5. Apply sport concepts into anactive physical lifestyle

Reference:
1. Handbook of the Badminton World Federation (BWF)
 L T P S J C
0 0 0 2 0 2*

DOSP1011: Chess

CourseDescription

This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen
sport.

Course Objectives:

1. Understand training principles used in the sport

2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm-up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Chess - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Chess: Pieces & functions, basic play
4. Chess board moves & terminology
5. Chess Gameplay: Openings, castling, strategies & tactics
6. Preparatory Drills and Fun Games
7. Game Variations & Officiating
Course Outcomes:
 1. Learn to play Chess
2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
4. Understand the event management ofthe sport
5. Apply sport concepts into anactive physical lifestyle

Reference:
1. International Chess Federation (FIDE) Handbook
 DOSP1031: Football

CourseDescription L T P S J C
0 0 0 2 0 2*
This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen sport.

Course Objectives:

1. Understand training principles used in the sport

2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Football - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Kicking, heading, ball control, Keeping
4. Movement, throwins, tackling, defense, scoring, defense
5. Gameplay- Formations, passing, FKs, CKs, PK, tactics
6. Preparatory Drills and Fun Games
7. Game Variations: Small sided games, 7v7, 11v11

Course Outcomes:

1. Learn to play Football

2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
 4. Understand the event management ofthe sport
5. Apply sport concepts into anactive physical lifestyle

Reference:
1. FIFA Laws of the Game
 DOSP1041: Volleyball
L T P S J C
0 0 0 2 0 2*
CourseDescription

This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen sport.

Course Objectives:

1. Understand training principles used in the sport

2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Volley - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Striking, Ball control, Lifting
4. Sports Specific fitness and warmup drills
5. Stances and footwork
6. Preparatory Drills and Fun Games
7. Gameplay: Jumps, strikes, layoffs, attack, defense

Course Outcomes:

1. Learn to play Volleyball

2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
4. Understand the event management ofthe sport
 5. Apply sport concepts into anactive physical lifestyle

Reference:
1. FIVB - Official Volleyball Rules
 DOSP1051: Kabaddi
L T P S J C
0 0 0 2 0 2*

CourseDescription

This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen sport.

Course Objectives:
1. Understand training principles used in the sport
2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Kabaddi - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Raiding, catching
4. Sports Specific fitness and warmup drills
5. Stances and footwork
6. Preparatory Drills and Fun Games
7. Gameplay: Chain system movement

Course Outcomes:

1. Learn to play Kabaddi

2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
 4. Understand the event management ofthe sport
5. Apply sport concepts into anactive physical lifestyle

Reference:
1. Amateur Kabaddi Federation of India (AKFI) - Official Rules
2. Rules of Kabadddi - International Kabaddi Federation
 DOSP1091: Basketball
L T P S J C
0 0 0 2 0 2*

CourseDescription

This course provides instruction and the opportunity for participation in sports and physical
fitness activities. Skills, strategies, rules, and personal wellness goals are included as
appropriate. This course will provide students with an understanding of the fundamental
concepts of the physiological functions and training principles associated with the chosen sport.

Course Objectives:

1. Understand training principles used in the sport

2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Basketball - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Passing, Receiving, Dribbling
4. Sports Specific fitness and warmup drills
5. Stances and footwork: Jumps, dribbles, catching, throws
6. Preparatory Drills and Fun Games
7. Gameplay: Shots, throws, movements, attack, defence

Course Outcomes:
1. Learn to play Basketball
2. Understanding of the fundamental concepts such as rules of play, game variations
3. Understanding of the governing structure and administration of the sport
 4. Understand the event management of the sport
5. Apply sport concepts into an active physical lifestyle
Reference:
1. FIBA Basketball Official Rules
 DOSP1111: Throwball
L T P S J C
0 0 0 2 0 2*
Course Description

This course provides instruction and the opportunity for participation in sports and physical fitness
activities. Skills, strategies, rules, and personal wellness goals are included as appropriate. This
course will provide students with an understanding of the fundamental concepts of the
physiological functions and training principles associated with the chosen sport.

Course Objectives:

1. Understand training principles used in the sport

2. Demonstrate knowledge of the game in a recreational /competitive play setting
3. Organize an event around the sport
4. Demonstrate concepts of warm up, game conditioning, training plans

List of Activities:

1. Watch a sport documentary / training video / game history

2. On field coaching and demonstration session
3. Guided practice and play
4. Event management & game officiating
5. Friendly competitions and structured matches

Instructional Plan:

1. Introduction to Throwball - History and development

2. Rules of the Game, Play Area & dimensions
3. Fundamental Skills - Throwing, Receiving
4. Sports Specific fitness and warmup drills
5. Stances and footwork
6. Preparatory Drills and Fun Games
7. Gameplay: Shots, throws, movements, control

Course Outcomes:
1. Learn to play Throwball
2. Understanding ofthe fundamental concepts such asrules ofplay, game variations
3. Understanding ofthe governing structure andadministrationofthe sport
4. Understand the event management ofthe sport
5. Apply sport concepts into anactive physical lifestyle
Reference:
1. World Throwball Federation - Rules of the Game
 DOSL1001:ClubActivity– Participant
L T P S J C
0 0 0 2 0 2*
Course Description

This course recognizes student participation in multiple activities organized by various

studentorganizations that pursue specific co-curricular and extra-curricular interests. These
activitiesallowstudentsto engageinandidentifyand pursuetheirpersonalinterestsand hobbies.

CourseObjectives
 Createopportunitiesfor studentstoparticipateinavarietyofnon-academicexperiences
 Interactwithandlearnfrompeersinasettingwithoutanexternalperformancepressure
 Allowexplorationofinterestingactivitiesandreflectionabouttheseexperiences
 Learntomanagetimeeffectively

ListofStudentClubActivities
1. Music(vocals,instruments,technical,recording,mixing,production,management)
2. Dance(Indianclassical,western,jazz,
latin,contemporary,folk,production,eventmanagement)
3. Theatre(classical,experimental,one-act,street,production,direction,casting,etc.)
4. Arts(finearts, painting,calligraphy,sketching,caricaturing,etc)
5. Craft (origami,modelmaking,sculpture,pottery,etc)
6. Cooking(home-style,baking,confectionery,Indian,intercontinental,etc.)
7. Graffiti(street,mural,collage,multimedia etc)
8. Workshops,quizzes,debates,elocution,etc
9. Filmmaking(adventure,drama,filmappreciation,documentary,etc)
10. Photography(conventional,immersive(360),landscape,portrait,technical,editing,etc.)
11. College Fests
12. Designing(graphicdesign,landscape,interior,etc)
13. Competitivecoding
14. Recreationalsportsactivities
15. Otherclubactivitiesorganizedbystudentclubs

ListofActivities
1. Participationinvariousclubbasedactivities
2. Weeklyreflectionpaper
3. Portfolio(onsocialmediausinganinstagramaccount)
4. Twolearningpapers(oneper semester)

TextBooks
1. Smallmove:bigChange(Caroline Arnold)
2. Howto WinatCollege: SurprisingSecretsforSuccessfromtheCountry'sTop
 Students(CalNewport)
References
1. Makingthemost ofcollege:Studentsspeaktheir minds(author-RichardLight)
2. FailingForward:TurningMistakesintoSteppingStonesforSuccess(JohnCMaxwell)
3. TheLastLecture(RandyPausch)
4. Leanin(SherylSandberg)
5. Youtube- Introductiontovariousclubactivities

CourseOutcomes
Uponsuccessfulcompletionofthecourse,studentwillbe able to

 Identifypersonalinterestareas
 Learnfromdiverseperspectivesandexperiences
 Gainexposuretovariousactivitiesandopportunities forextra-curicularactivities
 Learntomanagetimeeffectively
 gainconfidence
 DOSL1011: ClubActivity –MemberoftheClub

L T P S J C
0 0 0 2 0 2*
Course Description

This course encourages and acknowledges studentmembers' work in organizing events

andactivities organized by various student organizations that pursue specific co-curricular and
extra-
curricularinterests.Theseactivitiesallowstudentstoactivelylearnfromtheprocessofconceptualizi
ngandorganizingsuchactivitiesas partofateam.

Course Objectives
 Createopportunitiesfor studentstolearnfromorganizing clubactivities
 Learnteamwork,leadership, planningandmanagementofeventsandactivities
 Learntoappreciatemultipleperspectives,cultures,and individualcapabilities
 Learntomanagetimeeffectively

ListofStudentClub Activities
1. Music(vocals,instruments,technical,recording,mixing,production,management)
2. Dance(Indianclassical,western,jazz,
latin,contemporary,folk,production,eventmanagement)
3. Theatre(classical,experimental,one-act,street,production,direction,casting,etc.)
4. Arts(finearts, painting,calligraphy,sketching,caricaturing,etc)
5. Craft (origami,modelmaking,sculpture,pottery,etc)
6. Cooking(home-style,baking,confectionery,Indian,intercontinental,etc.)
7. Graffiti(street,mural,collage,multimedia, etc)
8. Workshops,quizzes,debates,elocution,etc
9. Filmmaking(adventure,drama,filmappreciation,documentary,etc)
10. Photography(conventional,immersive(360),landscape,portrait,technical,editing,etc.)
11. College Fests
12. Designing(graphicdesign,landscape,interior,etc)
13. Competitivecoding
14. Recreationalsportsactivities
15. Otherclubactivitiesorganizedbystudentclubs

ListofActivities
1. Beamemberofaclubandorganizeactivitiesin thatparticularinterestarea
2. Learnfromdiverseperspectivesandexperiences
3. Learnto designand executeextra-curicular activities
4. Develop managementskillsthroughhandsonexperience
5. Exploredifferentmanagerialrolesanddevelopcompetencies

CourseOutcomes
 Uponsuccessfulcompletionofthecourse,studentwillbe able to

 Beamemberofaclubandorganizeactivities inthatparticularinterestarea
 Learnfromdiverseperspectivesandexperiences
 Learnto designand executeextra-curicular activities
 Develop managementskillsthroughhandsonexperience
 Exploredifferentmanagerialrolesanddevelopcompetencies

Text Books
1. Smallmove:bigChange(Caroline Arnold)
2. How to Win at College: Surprising Secrets for Success from the Country's Top
Students(CalNewport)
References
1. Makingthemost ofcollege:Studentsspeaktheir minds(author-RichardLight)
2. FailingForward:TurningMistakesintoSteppingStonesforSuccess(JohnCMaxwell)
3. TheLastLecture(RandyPausch)
4. Leanin(SherylSandberg)
5. Youtube- Introductiontovariousclubactivities
 DOSL1021: ClubActivity–LeaderoftheClub

L T P S J C
Course Description 0 0 0 2 0 2*
Thiscourseencouragesandrecognizesstudentmembers'workinleadingthestudentorganizationsthroughvariousleader
shiproles.Asleaderstheyworknotjusttoorganizeeventsandactivitiesinspecific co-curricular and extra-curricular
interests, but also lead the teams that form the coremembers of the clubs.These activities allowstudents tolearn
andpracticeleadershipandmanagementskills throughrealworldexperience.

Course Objectives
 Createopportunitiesfor studentstolearnfromorganizing clubactivities
 Learnteamwork,leadership, planningandmanagementofeventsandactivities
 Learntoappreciatemultipleperspectives, cultures,andindividualcapabilities
 Learntomanagetimeeffectively

ListofStudentClub Activities
1. Music(vocals,instruments,technical,recording,mixing,production,management)
2. Dance(Indianclassical,western,jazz,
latin,contemporary,folk,production,eventmanagement)
3. Theatre(classical,experimental,one-act,street,production,direction,casting,etc.)
4. Arts(finearts, painting,calligraphy,sketching,caricaturing,etc)
5. Craft (origami,modelmaking,sculpture,pottery,etc)
6. Cooking(home-style,baking,confectionery,Indian,intercontinental,etc.)
7. Graffiti(street,mural,collage,multimedia,etc)
8. Workshops,quizzes,debates,elocution,etc
9. Filmmaking(adventure,drama,filmappreciation,documentary,etc)
10. Photography(conventional,immersive(360),landscape,portrait,technical,editing,etc.)
11. College Fests
12. Designing(graphicdesign,landscape,interior,etc)
13. Competitivecoding
14. Recreationalsportsactivities
15. Otherclubactivitiesorganizedbystudentclubs

ListofActivities
1. Betheleader oftheclubandimplementthecharter,visionandmissionoftheclub
2. Learnfromdiverseperspectivesandexperiences
3. Learntoleadtheteam,designandexecuteextra-curicular activities
4. Develop managementskillsthroughhandsonexperience
5. Exploredifferentmanagerialrolesanddevelopcompetencies
Text Books
1. Smallmove:bigChange(CarolineArnold)
2. Howto WinatCollege: SurprisingSecretsforSuccessfromtheCountry'sTop
Students(CalNewport)

References
1. Makingthemost ofcollege:Studentsspeaktheir minds(author-RichardLight)
2. FailingForward:TurningMistakesintoSteppingStonesforSuccess(JohnCMaxwell)
3. TheLastLecture(RandyPausch)
4. Leanin(SherylSandberg)
5. Youtube- Introductiontovariousclubactivities

CourseOutcomes
Uponsuccessfulcompletionofthecourse,studentwillbe able to
 Betheleader oftheclubandimplementthecharter,visionandmissionoftheclub
 Learnfromdiverseperspectivesandexperiences
 Learntoleadtheteam,designandexecuteextra-curricularactivities
 Developmanagementskillsthroughhandsonexperience
 Exploredifferentmanagerialrolesanddevelopcompetencies
 DOSL1031: Club Activity–Competitor

L T P S J C
Course Description: 0 0 0 2 0 2*
Thiscourseencouragesandrecognizesstudentmembers'workinleadingthestudentorganizationsth
roughvariousleadershiproles.Asleaderstheyworknotjusttoorganizeeventsandactivitiesinspecifi
c co-curricular and extra-curricular interests, but also lead the teams that form the
coremembers of theclubs.Theseactivities allowstudents tolearn
andpracticeleadershipandmanagementskills throughrealworldexperience.

Course Objectives
 Createopportunitiesfor studentstolearnfromorganizingclubactivities
 Learnteamwork, leadership, planningandmanagementofeventsandactivities
 Learntoappreciatemultipleperspectives,cultures,and individualcapabilities
 Learntomanagetimeeffectively

ListofStudentClub Activities
1. Music(vocals,instruments,technical,recording,mixing,production,management)
2. Dance(Indianclassical,western,jazz,
latin,contemporary,folk,production,eventmanagement)
3. Theatre(classical,experimental,one-act,street,production,direction,casting,etc.)
4. Arts(finearts, painting,calligraphy,sketching,caricaturing,etc)
5. Craft (origami,modelmaking,sculpture,pottery,etc)
6. Cooking(home-style,baking,confectionery,Indian,intercontinental,etc.)
7. Graffiti(street,mural,collage,multimedia,etc)
8. Workshops,quizzes,debates,elocution,etc
9. Filmmaking(adventure,drama,filmappreciation,documentary,etc)
10. Photography(conventional,immersive(360),landscape,portrait,technical,editing,etc.)
11. College Fests
12. Designing(graphicdesign,landscape,interior,etc)
13. Competitivecoding
14. Recreationalsportsactivities
15. Otherclubactivitiesorganizedbystudentclubs

ListofActivities
1. Betheleader oftheclubandimplementthecharter,visionandmissionoftheclub
2. Learnfromdiverseperspectivesandexperiences
3. Learntoleadtheteam,designandexecuteextra-curicular activities
4. Develop managementskillsthroughhandsonexperience
5. Exploredifferentmanagerialrolesanddevelopcompetencies

CourseOutcomes
 Uponsuccessfulcompletionofthecourse,studentwillbe able to
 Betheleader oftheclubandimplementthecharter,visionandmissionoftheclub
 Learnfromdiverse perspectivesandexperiences
 Learntoleadtheteam,designandexecuteextra-curricular activities
 Develop managementskillsthroughhandsonexperience
 Exploredifferentmanagerialrolesanddevelopcompetencies

Text Books
1. Smallmove:bigChange(Caroline Arnold)
2. Howto WinatCollege: SurprisingSecretsforSuccessfromtheCountry'sTop
Students(CalNewport)

References
1. Makingthe mostofcollege:Studentsspeaktheir minds(author-RichardLight)
2. FailingForward:TurningMistakesintoSteppingStonesforSuccess(JohnCMaxwell)
3. TheLastLecture(RandyPausch)
4. Leanin(SherylSandberg)
5. Youtube- Introductiontovariousclubactivities
 POLS1001: Indian Constitution and History

L T P S J C
2 0 0 0 0 2*
Course Description:

This course analyzes the basic structure and operative dimensions of the Indian Constitution. It
explores various aspects of the Indian political and legal system from a historical perspective
highlighting the various events that led to the making of the Indian Constitution. The course also
deals with various challenges faced by the constitution and its coping mechanisms. Broadly, the
students would understand and explain the working of different institutions and political debates
ensuing from the operation of the Indian constitution in action.

Course Objectives:
1. To introduce constitutional history of India.
2. To explain the process of making Indian constitution
3. To analyze Fundamental of Rights, Duties and other principles in constitution
4. To create familiarity with political developments which shaped the constitution.

Course Outcomes:
On the successful completion of the course students would be able to:
1.Demonstrate an understanding of the Constitution of India and how constitutional
governance is carried out in India
2.Interpret knowledge of the Fundamental Rights and Duties of the Citizens as well as the
Obligation of the state towards its citizens
3.Correlate familiarity with key political developments that have shaped the Constitution and
amended it from time to time.
4.Equip themselves to take up other courses in law after having done a foundation course on
Indian Constitution

Unit I: India as a Nation 6 hrs

Khilani, S. (2004). Introduction, The Idea of India, Chapter 1. New Delhi: Penguin Books, pp. 1-15.
Rowat, D. (1950). ‘India: The Making of a Nation’, International Journal, 5(2), 95-108.
doi:10.2307/40194264
Brass, P. (2018). ‘Continuities and Discontinuities between pre- and post-Independence India’,
Chapter 1. The Politics of Idea since independence, New Delhi: Cambridge University Press. pp. 1-30.

Module Learning Outcomes

1. Understand ideas of India
2. Explain the story behind making constitution and its future.
3. Articulate the differences between pre and post-colonial governments.

Unit 2: Understanding the Constitution 6

hrs
Mehta, U.S. (2011). ‘Constitutionalism’ in The Oxford Companion to Politics in India, (ed) by
Nirja Gopal Jayal, and Pratap Bhanu Mehta, New Delhi: Oxford University Press. pp. 15-27.
Austin, G. (2016), ‘The Constituent Assembly: Microcosm in Action’ in The Indian
Constitution: Cornerstone of a Nation, New Delhi: Oxford University Press, pp. 1-25.
Beteille, Andre (2008): “Constitutional Morality,” Economic and Political Weekly, Vol 43,
Issue No 40
Prahladan, Vivek (2012): “Emergence of the Indian Constitution,” Economic and Political
Weekly, Vol 47, Issue No 07.
Module Learning Outcomes
Understand the concept of constitutionalism. Demonstrate strength or weakness of constitutional
morality in India
Evaluate constituent assembly debates in framing Indian Constitution.

Unit 3: The Preamble, Fundamental Rights and Directive Principles of State Policy 6
hrs

Bhakshi, P.M. (2011). ‘Preamble’ in The Constitution of India, New Delhi: Universal Law. Pp.
1-5.
Laxmikanth, M. (2017). ‘Chapter IV: Preamble of the Constitution’ in Indian Polity, Chennai:
McGraw Hills.
Kumar, Virendra (2007): “Basic Structure of The Indian Constitution: Doctrine of
Constitutionally Controlled Governance [From Kesavananda Bharati to I.R. Coelho]” Journal of
the Indian Law Institute, Vol 49, No 3, pp 365-398.
Austin, G (2016), ‘ ’ in The Indian Constitution: Cornerstone of a Nation, New Delhi: Oxford
University Press, pp.63-105.
Reddy, S (1980). Fundamental Ness of Fundamental Rights and Directive Principles in the
Indian Constitution. Journal of the Indian Law Institute, 22(3), pp. 399-407.
Bhatia, Gautam (2017): “The Supreme Court’s Right to Privacy Judgement,” Economic and
Political Weekly, Vol 52, Issue No 44

Module Learning Outcomes

1. Explain the relationship between ‘Preamble’ and ‘The constitution’.

2. Interpret the key concepts of preamble
3. Analyzes the dynamic nature of Indian constitution
4. Understanding Fundamental Rights
5. Evaluate Directive Principles of State Policy
6. Interpret case studies on Fundamental Rights.

Unit 4: Citizenship 6
hrs

Jayal, N.G. (2019). ‘Reconfiguring citizenship in contemporary India’ in South Asia Journal of
South Asian Studies, pp.33-58.
Roy, Anupama. (2010). ‘Chapter I: Enframing the citizen in contemporary times’ in Mapping
Citizenship in India, New Delhi: Oxford University Press.
Das, Veena (2010): “State, Citizenship and the Urban Poor,” Citizenship Studies, Vol 15, pp
319-333. Valerian Rodrigues
Module Learning Outcomes
1. Explain different dimensions of citizenship in Indian context
2. Evaluate the basis of citizenship
3. Compare ‘claim’ and ‘status’of citizenship

Unit 5: Separation and Distribution of Powers 6 hrs

Pal, Ruma. (2016). ‘Separation of Powers’ in The Oxford Handbook of the Indian Constitution,
(ed) by Sujit Choudhry, Madhav Khosla, and Pratap Bhanu Mehta, Delhi: Oxford University
Press.
Bakshi, P. (1956). ‘Comparative Law: Separation of Powers in India’. American Bar Association
Journal, 42(6), 553-595.
Rao, P. (2005). ‘Separation of Powers in a Democracy: The Indian Experience’. Peace
Research, 37(1), 113-122.
Kumar, Ashwani (2019): “Constitutional Rights, Judicial Review and Parliamentary Democracy,”
Economic and Political Weekly, Vol 51, Issue 15
Tillin, Louise. (2015). ‘Introduction’ in Indian Federalism. New Delhi: Oxford University Press.
pp. 1-30.
Chakrabarty, Bidyut and Rajendra Kumar Pandey. (2008). Federalism’ in Indian Government
and Politics, New Delhi: Sage Publications. pp. 35-53.
Arora, B. and Kailash, K. K. (2018). ‘Beyond Quasi Federalism: Change and Continuity in
Indian Federalism’, in Studies in Indian Politics, pp. 1-7.
Agrawal, Pankhuri (2020): “COVID-19 and dwindling Indian Federalism,” Economic and
Political Weekly, Vol 55, Issue No 26

Module Learning Outcomes

1. Explain the importance of separation of powers in a democracy

2. Understand the relation between three organs of the government
3. Evaluate the system of ‘checks and balances’
4. Understand the difference between unitary and federal political systems
5. Critically analyze the Indian model of Federalism
6. Evaluate the distribution of responsibilities between union and state governments.
Recommended Readings:
De, Rohit. (2018). A People’s Constitution – The Everyday Life of Law in the Indian Republic,
USA: Princeton University Press.
Granville Austin, The Indian Constitution: Cornerstone of a Nation, Oxford University Press,
Oxford, 1966.
Lahoti, R.C. (2004). Preamble: The Spirit and Backbone of the Constitution of India. Delhi:
Eastern Book Company.
Rajeev Bhargava (ed), Ethics and Politics of the Indian Constitution, Oxford University Press,
New Delhi, 2008.
Subhash C. Kashyap, Our Constitution, National Book Trust, New Delhi, 2011.
Tillin, Louise. (2015). Indian Federalism. New Delhi: Oxford University Press.
Zoya Hassan, E. Sridharan and R. Sudarshan (eds), India’s Living Constitution: Ideas, Practices,
Controversies, Permanent Black, New Delhi, 2002.
 PHPY1001: Gandhi for the 21st Century

L T P S J C
2 0 0 0 0 2*
Course Description

This course provides the students with basic knowledge on Gandhi's early life, transformations
in South Africa and his entry into India's national movement. While going through the social-
political, economic and educational philosophies of Gandhi, the course analyses how his
ideologies are relevant even in the 21st century.

Course Objectives

The objectives of the course are;

1. To provide the students with the basic knowledge on Gandhi’s life and his philosophies
2. To understand the early influences and transformations in Gandhi
3. To analyse the role of Gandhi in India’s national movement
4. To apply Gandhian Ethics while analysing the contemporary social/political issues
5. To appreciate the conflict resolution techniques put forward by Gandhi and its
significance in the current scenario.

Module I :MK Gandhi: Childhood and Education

M K Gandhi, Formative Years (1869-1893): Early childhood - study in England - Indian
influences, early Western influences.

Module II: From Mohan to Mahatma-South African Experiences

Gandhi in South Africa (1893-1914): South African Experiences - civil right movements in
South Africa - invention of Satyagraha - Phoenix settlement- Tolstoy Farm - experiments in
Sarvodaya, education, and sustainable livelihood.

Module III: Gandhi and Indian National Movement

Gandhi and Indian National Movement (1915-1947): Introduction of Satyagraha in Indian soil -
non-cooperation movement - call for women’s participation - social boycott - Quit-India
movement - fighting against un-touchability - Partition of India- independence.

Module IV: Gandhi and Sustainable Development

Gandhian Constructive Programs-Eleven Vows-Sarvodaya-Seven Social Sins-Gandhian
Economics and Sustainable Development

Module V: Gandhi and Contemporary Issues

Conflict Resolution Techniques of Gandhi-Ecological Challenges and Gandhian solutions-
Gandhian Ethics-An Analysis

Learning Outcomes
1. To understand the life of Gandhi
2. To understand the role of Gandhi in Indian national movement
3. To analyse the origin and significance of Satyagraha
4. To understand the eleven vows of Gandhi which he followed through-out his life.
5. To examine the significance of constructive programs today

Course Outcomes
After the successful completion of the course the students will be able to;
1. Understand the life of Gandhi
2. Appreciate the role of Gandhian non-violence and Satyagraha in India’s freedom
struggle.
3. Critically examine the philosophy of Gandhi on Education, Sarvodaya, and Satyagraha
4. Analyse the contemporary significance of Gandhian constructive programmes and
eleven vows
5. Examine the possible solutions for some of the contemporary challenges like
environmental issues, moral degradation and ethical dilemmas.

References

1. Gandhi, M K. (1941). Constructive Programme. Ahmadabad: Navjivan Publishing House

2. Gandhi, M. K. (1948). The Story of My Experiments with Truth. Ahmadabad: Navjivan
Publishing House
3. Gandhi, M K. (1968). Satyagraha in South Africa. Ahmadabad: Navjivan Publishing House.
4. Khoshoo, T N (1995). Mahatma Gandhi: An Apostle of Applied Human Ecology. New
Delhi:TERI
5. Kripalani, J.B. (1970). Gandhi: His Life and Thought. New Delhi: Publications Division.
6. Narayan, Rajdeva (2011). Ecological Perceptions in Gandhism and Marxism. Muzaffarpur:
NISLS
7. Pandey, J. (1998). Gandhi and 21st Century. New Delhi: Concept.
8. Weber, Thomas (2007).Gandhi as Disciple and Mentor. New Delhi: CUP
 DOSL1041:CommunityServices -Volunteer

L T P S J C
0 0 0 0 2 2*
Course Description:
ThiscourserecognizesstudentparticipationinCommunityserviceactivitiesorganizedbyvariousstudent organizations
and other Government and non-government organizations that exist
forprovidingservicetocommunities.Theseactivitiesallowstudentstodevelopempathy,citizenshipbehaviorandcomm
unityvalues.

Course Objectives
 Tohelpstudentsdevelopempathyandcitizenshipbehavior
 Enablestudentstodevelopanaltruisticattitudeandcommunitydevelopmentsensibility
 Allowexplorationofcommunityserviceactivitiesandreflectabouttheseexperiences
 Learntoworkinsmallandlargeteams forachievingcommunityobjectives

ListofCommunityServiceActivities
1. CommunityHealthServices
2. SwachhBharatAbhiyanandother Cleanlinessdrives
3. TreePlantationandsimilarenvironmentalconservationinitiatives
4. Rainwater harvestingawarenessandimplementation
5. FundraisingandvisitstoOrphanages,Old-agehomes, etc.
6. Healthanddiseaseawarenessprograms
7. WorkingwithNGOs
8. Disastermitigationandmanagementtrainingandreliefwork
9. RuralUpliftmentprojects
10. Campusawarenessandactionprojects(cleanliness,anti-ragging, blood donation,etc)
11. Communityinvestigationsandsurveysfordevelopmentresearch
12. Educationalsupportforunderprivileged(remedialclasses,coaching,training,etc)
13. Servicecamps
14. Advocacyand informationliteracyinitiatives
15. Otheractivitiesserving localcommunities
ListofActivities
1. Participationinvariouscommunityserviceactivities
2. Weeklyreflectionpaper
3. Portfolio(onsocialmediausinganinstagramaccount)
4. Twolearningpapers(onepersemester)

Text Books
1. Soulofacitizen:livingwithconviction inChallengingtimes(author: PaulRogatLoeb)
2. CommunityServicesintervention:VeraLloyd
References
1. Apathappears:Transforminglives,creatingopportunities(NicholasKristofandSherylW
uDunn)
2. ThestoryofMyExperimentswithTruth(author:M.K.Gandhi)

CourseOutcomes
 ExperienceofvolunteeringinavarietyofCommunityserviceactivities
 Gainingempathyforlesser privilegedsectionsofsocietybyexperience
 Understandingtheprocessofgeneratingcommunityawareness
 UnderstandingDisastermanagementandreliefthroughtrainingandexperience
 Developingenvironmentalandsustainabilityawareness
 DOSL1051:CommunityServices -Mobilizer

L T P S J C
Course Description 0 0 0 0 2 2*
Thiscourserecognizesstudent leadership
inmobilizingcommunityserviceactivitiesasmembersofvariousstudentorganizationsorotherGove
rnmentandnon-governmentorganizationsthatexistfor providing service to communities. These
activities allow students to develop
leadership,managementskills,empathy,citizenshipbehaviorandcommunityvalues.

Course Objectives
 Tohelpstudentsunderstandleadershipinacommunityenvironment
 Enablestudentstodevelopanaltruisticattitudeandcommunitydevelopmentsensibility
 Allowdeepunderstandingofcommunityservicethroughpracticalexperience
 Learntoleadsmallandlargeteamsfor achievingcommunityobjectives

ListofCommunityServiceActivities
1. CommunityHealthServices
2. SwachhBharatAbhiyanandother Cleanlinessdrives
3. TreePlantationandsimilarenvironmentalconservationinitiatives
4. Rainwater harvestingawarenessandimplementation
5. FundraisingandvisitstoOrphanages,Old-agehomes, etc.
6. Healthanddiseaseawarenessprograms
7. WorkingwithNGOs
8. Disastermitigationandmanagementtrainingandreliefwork
9. RuralUpliftmentprojects
10. Campusawarenessandactionprojects(cleanliness, anti-ragging, blooddonation,etc)
11. Communityinvestigationsandsurveysfordevelopmentresearch
12. Educationalsupportforunderprivileged(remedialclasses,coaching,training,etc)
13. Servicecamps
14. Advocacyandinformationliteracyinitiatives
15. Otheractivitiesserving localcommunities
ListofActivities
1. Organizingandleadingteamsinvariouscommunityserviceactivities
2. Fortnightlyreflectionpaper
3. Portfolio(onsocialmediausing aninstagramaccount)
4. Twolearningpapers(oneper semester)
Text Books
1. Soulofacitizen:livingwithconviction inChallengingtimes(author: PaulRogatLoeb)
2. CommunityServicesintervention:VeraLloyd
References
1. Apathappears:Transforminglives,
creatingopportunities(NicholasKristofandSherylWuDunn)
2. ThestoryofMyExperimentswithTruth(author:M.K.Gandhi)
3. ListofstudentrunandandotherGovernmentandnon-
governmentcommunityserviceorganizations organizations

CourseOutcomes
 ExperienceofmobilizingandexecutingCommunityserviceactivities
 Providingopportunitiesforcommunityservicevolunteeringforotherfellowstudents
 Understandingtheprocessofmobilizingcash, kindandvolunteersupport
 Buildingleadershipandmanagementskills
 Buildingempathyandcitizenshipbehavior
 ENVS1001: Environmental Studies

Course Description
L T P S J C
3 0 0 0 0 3*

The course enables the students to adapt eco-centric thinking and actions rather than human-
centric thinking on natural resources, their utilization and conservation. The course also
focuses on the importance of ecosystems, biodiversity and their degradation led to pollution.
This course helps in finding solutions through application of control measures to combat
pollution and legal measures to achieve sustainable development.

Course Objectives
1. To impart knowledge on natural resources and its associated problems.
2. To familiarize learners about ecosystem, biodiversity, and their conservation.
3. To introduce learners about environment pollution.
4. To acquaint learners on different social issues such as conservation of water, green
building concept.
5. To make learners understand about the present population scenario, its impacts and
role of informational technology on environment and human health.
6. To make learners understand about the importance of field visit.

Course Outcomes
1. To impart knowledge on natural resources and its associated problems.
2. To familiarize learners about ecosystem, biodiversity, and their conservation.
3. To introduce learners about environment pollution.
4. To acquaint learners on different social issues such as conservation of water, green
building concept.
5. To make learners understand about the present population scenario, its impacts and
role of informational technology on environment and human health.

UNIT–I Multidisciplinarynatureofenvironmentalstudies& Noof Hours:

NaturalResources: 12
Multidisciplinary nature of environmental studies Definition, scope and importance. Need
for publicawareness.Naturalresourcesandassociatedproblems.
UsesandoverexploitationofForestresources,Waterresources, Mineral resources, Food
resources, Energy resources, Land resources. Role of an individual
inconservationofnaturalresources.Equitableuseofresources forsustainablelifestyles.
Activity:
1. Plantingtreesaplings
2. Identificationofwaterleakageinhouseandinstitute-Rectify orreport
3. Observinganyonedayofaweekas Car/bike/vehiclefreeday.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
 ● Listdifferentnaturalresources andtheiruses. L1
● Relatehowtheover- L1
exploitationofnaturalresourcesimpacthumanlife
● Findtheroleofanindividualintheconservation ofnaturalresources. L1
● Recallthedemandofpotablewaterinacommunity. L1
● Explaintheequitableuseofnaturalresourcesforsustainablelifestyles L2
.
Pedagogytools: Blendedlearning,Caselet,videolectures,self-reading

UNIT–II Ecosystemand biodiversity NoofHours:

12
Ecosystem: Structure components of ecosystem: Biotic and Abiotic components.
Functional components ofan ecosystem: Food chains, Food webs, Ecological pyramids,
Energy flow in the ecosystem (10%
law),Ecologicalsuccession.Biogeochemicalcycle:(Nitrogen,carbon, Phosphoruscycle).
Biodiversity: Definition, Biogeographical classification of India, Values of biodiversity:
consumptive use,productiveuse,social,ethical,aestheticandoptionalvalues.Hot-
spotsofbiodiversity.Threatstobiodiversity:habitatloss,poaching,man
wildlifeconflicts.Conservationofbiodiversity:In–situandEx-situ
Activity”
1. VisittoZoological Park-Notingdifferentecosystem
2. Biodiversityregister-Floraandfaunainthecampus
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
6. To make learners understand about the importance of field visit.

● Demonstratehowecosystemfunctions. L2

● Summarizethestructureandfunction ofterrestrialandaquaticecosystems. L2
● Explain thevalues andthreatstobiodiversity. L2
● Identifytheimportanceofconservationofbiodiversity. L3
Pedagogytools: Blendedlearning,Caselet,videolectures,self-reading

UNIT– EnvironmentalPollution NoofHours:

III 12
Definition Causes, effects, and control measures of: -Air pollution. Water pollution. Soil pollution.
Marinepollution. Noise pollution. Nuclear hazards. Solid waste Management: Causes, effects, and control
measures.Roleofanindividualinpreventionofpollution.Pollutioncasestudies.
Activity
1. Visittotreatmentplantanddocumentation.
2. Documentation ofsegregationofsolidwaste-Dryand Wet
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
● Identifycauses,effects,andcontrolmeasuresofpollution(air,water&soil). L3

● Choosedifferenttypes ofpollutants. L3

● Experimentwith thepollutionrelated casestudies. L3

● Solvesolidwasteissuesbutappropriatemanagementtechniques. L3

● Analysetheroleofanindividualinprevention ofpollution. L4

Pedagogytools: Blendedlearning,Caselet,videolectures,self-reading
UNIT–IV Social IssuesandtheEnvironment NoofHours:
10
From Unsustainable to Sustainable development Urban problems related to energy. Water
conservation,rainwater harvesting, watershed management. Resettlement and rehabilitation of people; its
problems andconcernsrelatedtomining,dams,CaseStudies.Environmentalethics:Issues
andpossiblesolutions.Green
buildingconcept,Roleofremotesensingand GISin groundwaterexploration.
Climatechange,globalwarming,acidrain,ozonelayerdepletion,nuclearaccidentsandholocaust.CaseStudies.Waste
landreclamation.
Activity:
1. Observingzerohouratindividual level-documentation.
2. Ecofriendlyidols.
3. Rainwaterharvesting-creating storagepitsin nearbyarea.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
● Examinedifferentwater conservationmethods. L4

● SurveyremotesensingandGISmethods inexplorationofground water. L4

● Functionofgreenbuildingconcept. L4
● Discovertheconsequencesofglobalwarming,acidrainsandozonelayerdepletion. L4
● Improve wastelandreclamation. L5
Pedagogytools: Blendedlearning,Caselet,videolectures,self-reading

UNIT–V HumanPopulationandthe EnvironmentandEnvironmentProtection NoofHours:

ActandFieldwork 12
Populationgrowth,variationamongnations.FamilyWelfareprogramme.Environmentandhumanhealth.HIV/AIDS
,Humanrights.ValueEducation.WomenandChildWelfare.RoleofInformationTechnologyin
Environmentandhumanhealth.EnvironmentLegislation.Air(PreventionandControlofPollution)Act.Water

(PreventionandControlofPollution)Act.WildlifeProtectionAct.ForestConservationAct.EnvironmentalProtection
Act,Issuesinvolvedinenforcementofenvironmentallegislation.Publicawareness.

Activity:

1. Visittoalocalpollutedsite-industry/agriculture
2. Identifyingdiseasesduetoinappropriateenvironmentalconditions
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
● Predictpopulation growth andvariation amongnations. L5

● Adaptvalueeducation. L5
● Discusswomenandchildwelfare. L5
● Theorizedifferentenvironmentallegislationactsandissuesinvolved in enforcementof
legislation. L5
● Justifytheroleofinformationtechnologyinenvironmentandhumanhealth. L6
Pedagogytools: Blendedlearning,Caselet,videolectures,self-reading

TextBook(s)
5. ErachBharucha.Textbookofenvironmentalstudiesforundergraduatescourses-UniversitiesPress,
IndiaPrivateLimited. 2019.
6. KaushikAandKaushikC.P.PerspectivesinEnvironmentalStudies.NewAgeInternational
PublishersEdition-VI. 2018.
7. DaveDKatewaS.S.TextbookofEnvironmentalStudies,2ndEdition.CengageLearningIndia.2012.
Additional Reading
1. BennyJoseph.TextbookofEnvironmentalStudies3rdedition,McGrawHillPublishingcompany
limited.2017.
ReferenceBook(s):
 3. McKinneyM.L.,SchochR.M.,YonavjakL.MincyG.EnvironmentalScience:SystemsandSolutions.Jone
sandBartlettPublishers.6th Edition. 2017.
4. BotkinD.B.Environmental Science:EarthasaLivingPlanet.JohnWileyandSons.5thedition.2005.
Journal(s):
1. https://www.tandfonline.com/loi/genv20
2. https://library.lclark.edu/envs/corejournals
Website(s):
https://www.ugc.ac.in/oldpdf/modelcurriculum/env.pdf
FromClimateSciencetoAction|Coursera

ProgrammeObjectives(POs) PSO’s
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 2 2
CO2 2 1 2
CO3 1 1 1
CO4 2 2 1
CO5 1 1
CO6 2 1 1
 MFST1001: Health & Wellbeing

L T P S J C
0 0 2 0 0 1*

Course Description
The course provides the students a better understanding of the role of a proper diet in
maintenance of human health. This course emphasizes the composition of the food, and will
help to understand how to exercise, the role of sports and physical fitness in development of
a good health. The course also focuses on the importance of emotional well-being and
mindfulness. This course helps in teaching the role of yoga in maintenance of physical
balance.

Course Objectives

 To provide an understanding of the relationship between food and nutrition

 To emphasize the role of exercise, sports and physical fitness in obtaining a good
health
 To explain about the mindfulness and emotional well being
 To teach the role of yoga and meditation in maintaining the body balance

UNIT-I
Understand the relationship between Food and Nutrition and how food composition affects
nutritional characteristics. Knowledge about regulatory principles in determining diets and
recommended daily allowances. Understand how to create personalised diet/nutrition plans.

UNIT-II
Understand how exercise, activity and sports helps in developing good health. Experiential
exposure to the role of proper, specific nutritional interventions along with structured
activities on developing proper physical health. Practical exercises and assignments in sports
and exercise regimes.

UNIT-III
Introduction to emotional wellbeing and mindfulness. Teaching of mindfulness practices to
reduce stress, increase relaxation and improve mental wellbeing.

UNIT-IV
Introduction to Yoga theory and how Yoga helps in maintaining balance in the body. Practice
of Yoga and meditation to improve overall emotional and physical balance. Practical yoga
exercises and meditation techniques
Course outcomes
By the end of the course, student will
 Learn the role of nutrition and diet in maintaining a good health
 Will understand how the exercise, sports and physical activities will improve health
 Will learn mindfulness practices for reducing stress
 Will know the importance of yoga and meditation
 CLAD2001: Preparation for Campus Placement-1
(Soft Skills 5A)

L T P S J C
0 0 2 0 0 1

Course Description
The course addresses all relevant areas related to campus placements and readies them to ace
their upcoming/ ongoing recruitment drives. Specifically, it focuses on students’ career
preparedness, interview skills, test preparedness, etc.

Course Objectives
Prepare the students for their upcoming/ ongoing campus recruitment drives.

1. Career Preparedness: Resume & Cover Letter Writing, Interview Skills: Elevator
Pitch, Making the First Impression, Being Other-Oriented, Being Positive and
Curious, communicating with Confidence and Poise, Frequently Asked Questions &
How to Answer Them, Pitfalls to Avoid, Etc. Etiquette: Hygiene, Courtesy, Culture
differences, Workplace, use of cell phone, Profanity, Slang, Protocol.
2. Verbal Ability: Practising Reading Comprehension, Error Detection, Sentence
Completion, MCQs, FIBs, Para jumbles, Cloze Test, Critical Reasoning.
3. Quantitative Aptitude: Number Systems, Algebra, Geometry, Data Handling, Data
Sufficiency, Word Problems
4. Reasoning: Logical and Verbal Reasoning

Course Outcomes
1. Write a power resume and covering letter
2. Answer interview questions with confidence and poise
3. Exhibit appropriate social mannerisms in interviews
4. Solve placement test questions on verbal ability, quantitative aptitude and reasoning

References

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
CLAD2011: Preparation for Higher Education (GRE/ GMAT)-1
(Soft Skills 5B)

L T P S J C
0 0 2 0 0 1
Course Description
The course offers a special track for students who aspire to go abroad in pursuit of their higher
education for which a GRE/ GMAT score is a prerequisite. It covers all four topical areas of
these tests and includes fully solved mock tests as well.

Course Objectives
1. Prepare the students to solve questions from all four broad areas of GRE/ GMAT
2. Orient the students for GRE/ GMAT through mock tests

Syllabus
1. Verbal Reasoning: Reading Comprehension, Sentence Equivalence, Text
Completion, Sentence Correction, Critical Reasoning
2. Quantitative Reasoning: Arithmetic, Algebra, Geometry, Data Analysis
3. Analytical Writing Assessment: Issue/ Argument
4. Integrated Reasoning

Course Outcomes
1. Solve questions from all four broad areas of GRE/ GMAT
2. Practice answering several mock tests

References

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 CLAD2021: Preparation for CAT/ MAT - 1
(Soft Skills 5C)

L T P S J C
0 0 2 0 0 1
Course Description:
The course offers a special track for UG students who aspire to go for higher education in
business management in India for which cracking CAT/ MAT/ other related test is mandatory.
It covers all four topical areas of these tests and includes fully solved mock tests as well.

Course Objectives:
1. Prepare the students to solve questions from all four relevant areas of CAT/ XAT/
MAT, etc.
2. Orient the students for CAT/ XAT, etc. through mock tests
Syllabus
1. Quantitative Ability: Arithmetic, Algebra, Geometry, Mensuration, Calculus,
Trigonometry
2. Data Interpretation: Data Interpretation and Data Sufficiency
3. Logical Reasoning: Data Management, Deductions, Verbal Reasoning and Non-
Verbal Reasoning
4. Verbal Ability: Critical Reasoning, Sentence Correction, Para Completion, Para
Jumbles, Reading Comprehension
Course Outcomes:
1. Solve questions from all four relevant areas of CAT/ MAT as listed above
2. Practice test-cracking techniques through relevant mock tests

References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 CLAD2031: Preparation for Campus Placement-2
(Soft Skills 6A)

L T P S J C
0 0 2 0 0 1
Course Description
This course builds on the previous course and focuses on all four major areas of campus
placements, including career preparedness, mock interviews, verbal ability, quantitative
aptitude and logical reasoning.

Course Objectives
1. To comprehensively prepare all eligible and aspiring students for landing their dream
jobs.
2. To sharpen the test-taking skills in all four major areas of all campus drives
3. Career Preparedness II: Mock Interviews, Feedback and Placement Readiness
4. Verbal Ability II: Practising Reading Comprehension, Error Detection, Sentence
Completion, MCQs, FIBs, Para jumbles, Cloze Test, Critical Reasoning
5. Quantitative Aptitude II: Number Systems, Algebra, Geometry, Data Handling, Data
Sufficiency, Word Problems
6. Reasoning II: Logical and Verbal Reasoning

Course Outcomes
1. Demonstrate career preparedness and confidence in tackling campus interviews
2. Solve placement test questions of a higher difficulty level in verbal ability,
quantitative aptitude and logical reasoning.
3. Practice test-taking skills by solving relevant questions accurately and within time.

References

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
CLAD2041: Preparation for Higher Education (GRE/ GMAT)-2
(Soft Skills 6B)

L T P S J C
0 0 2 0 0 1

Course Description
1. The course offers a special track for students who aspire to go abroad in pursuit of
their higher education for which a GRE/ GMAT score is a prerequisite. It covers all
four topical areas of these tests at a higher difficulty-level and includes fully solved
mock tests as well.

Course Objectives
1. Prepare the students to solve higher level questions from all four broad areas of
GRE/ GMAT
2. Orient the students for GRE/ GMAT through mock tests
Syllabus

1. Verbal Reasoning II: Reading Comprehension, Sentence Equivalence, Text

Completion, Sentence Correction, Critical Reasoning
2. Quantitative Reasoning II: Arithmetic, Algebra, Geometry, Data Analysis
3. Analytical Writing Assessment II: Issue/ Argument
4. Integrated Reasoning II

Course Outcomes:
1. Solve higher level questions from all four broad areas of GRE/ GMAT
2. Practice answering several mock tests
References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, CareerLauncher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 CLAD2051: Preparation for CAT/ MAT - 2
(Soft Skills 6C)
L T P S J C
0 0 2 0 0 1

Course Description:
The course offers a special track for UG students who aspire to go for higher education in
business management in India for which cracking CAT/ MAT/ other related test is mandatory.
It covers all four topical areas of these tests at a higher level of difficulty and includes fully
solved mock tests as well.

Course Objectives:
1. Prepare the students to solve all types of questions from all four relevant areas of
CAT/ XAT/ MAT, etc.
Syllabus
1. Quantitative Ability II: Arithmetic, Algebra, Geometry, Mensuration,
Calculus, Trigonometry
2. Data Interpretation II: Data Interpretation and Data Sufficiency
3. Logical Reasoning II: Data Management, Deductions, Verbal Reasoning
and Non-Verbal Reasoning
4. Verbal Ability II: Critical Reasoning, Sentence Correction, Para
Completion, Para Jumbles, Reading Comprehension
Course Outcomes:
1. Solve higher difficulty level questions from all four relevant areas of CAT/ MAT as
listed above
2. Practice test-cracking techniques through relevant mock tests
References:

1. Verbal Ability & Reading Comprehension by Arun Sharma and Meenakshi

Upadhyay
2. Study material for CAT, SAT, GRE, GMAT by TIME, Career Launcher and
IMS etc.
3. Quantitative Aptitude by R S Agarwal S Chand Publications
4. Quantitative Aptitude by Pearson Publications
 FINA3001: Personal Financial Planning

L T P S J C
0 0 2 0 0 1*
Course Description

Personal Financial Planning is one of the most significant factors in our lives. It is essential
that funds are available as and when required at various stages of life. Unavailability of funds
at critical stages of our life leads to financial distress and leads to many medical and non-
medical problems. There are certain planned and unplanned events in our life. On the one
hand, education of our children, their marriage, our retirement etc. are some of the planned
events of our life, but at the same time, some medical urgency, accident or death of an
earning member might be some unplanned events. Many of these events are beyond our
control, but the availability of funds can be planned to avoid any financial distress. In other
words, we cannot stop the rain but can plan for an umbrella.
This course looks at the many challenges an individual faces in a complex financial
environment and the rising uncertainties of one's life. It focuses on achieving long-term
financial comfort of individual and family through goal setting, developing financial and life
strategies, acquiring personal financial planning knowledge and managing risk throughout
one's life.

Course Objectives:

1. To build students' ability to plan for long-term financial comfort of individual and
family through goal setting, developing financial and life strategies.
2. To provide students with knowledge on terms, techniques to evaluate investment
avenues.
3. To build the skill set of the student to enable them to file their tax returns.

Syllabus

Unit 1: Basics of Financial Planning

Financial Planning Meaning, Need, Objectives, Financial Planning Process, Time Value of
Money and its application using excel (NP)

Unit 2: Risk and Insurance Management

Need for insurance, Requirement of insurance interest, Role of insurance in personal finance,
Steps in insurance planning, Life and Non-life insurance products, Life insurance needs
analysis (NP)

Unit 3: Investment Products and Measuring Investment Returns

Investment Products: Small Saving Instruments, Fixed Income Instruments, Alternate
Investments, Direct Equity
Measuring Investment Returns: Understanding Return and its concept, Compounding
concept, Real vs Nominal Rate of Return, Tax Adjusted Return, Risk-Adjusted Return (NP)

Unit 4: Retirement Planning

Introduction to the retirement planning process, estimating retirement corpus, Determining
the retirement corpus, Retirement Products (NP)
Unit: 5 Tax Planning
Income Tax: Income tax principles: Heads of Incomes, Exemptions and Deductions, Types
of Assesses, Rates of Taxation, Obligations for Filing and Reporting, Tax aspects of
Investment Products, Wealth Tax

Course Outcome:
1. Describe the financial planning process and application of time value of money
2. Application of life and non-life insurance products in financial planning
3. Understand the investment avenues and analysis of investment returns
4. Understand the retirement planning and its application
5. Describe and analysis the Tax Planning
Text Books
1. National Institute of Securities Management (NISM) Module 1 & XA
2. Madhu Sinha, Financial Planning, 2 Edition, McGraw Hill India
3. Simplified Financial Management by Vinay Bhagwat, The Times Group

Reference Books
1. Personal Financial Planning (Wealth Management) by S Murali and K R
Subbakrishna, Himalaya Publishing House.
2. Mishra K.C., Doss S, (2009). Basics of Personal Financial Planning 1e. National
Insurance Academy, New Delhi: Cengage Learning.
3. Risk Analysis, Insurance and Retirement Planning by Indian Institute of Banking and
Finance.
 Faculty Core

Course code Level Course Title L T P S J C

Business
IENT1001 1 Economics 3 0 0 0 0 3
Financial
ACCN1001 1 Accounting 4 0 0 0 0 4
Business
OPTS1001 1 Mathematics 3 0 0 0 0 3
Indian
IENT1011 1 Business Environment 3 0 0 0 0 3
Principles and
HRMG1001 1 Practice of Management 3 0 0 0 0 3
LANG1111/
LANG1101 Telugu/Sansk rit/Hindi/Spe cial
/LANG1091/ English* (Second
LANG1081 1 Language) 3 0 0 0 0 3
Principles
FINA1031 1 and Practice of Banking 3 0 0 0 0 3
Human Resource
HRMG1021 1 Management 3 0 0 0 0 3

MKTG1001 1 Marketing Management 3 0 0 0 0 3

Cost and Management
ACCN1071 1 Accounting 4 0 0 0 0 4
Fundamentals of Business
OPTS1101 1 Statistics 3 0 0 0 0 3

2 Excel 2 0 0 0 0 2

2 Entrepreneurship 2 0 0 0 0 2

2 Emerging Technologies 2 0 0 0 0 2

2 Business Laws 3 0 0 0 0 3

2 Financial Management 3 0 0 0 0 3
 Course Code IENT1001 L T P S J C

Course Name Business Economics 3 3

Course Owner Dept. of Syllabus 1.0

Entrepreneurship version

Course Pre Indian Business Contact hours 45

requisite(s) Environment

Course Co-
Co NIL Date
requisite(s) Approved

Alternate
Exposure

In today's competitive business environment, effective managerial/business decision

making requires use of economic concepts and tools. Business efficiency depends on
minimization of cost and maximization of production which requires perfect
understanding of the economic concepts like demand, supply, production, cost and
market conditions. Business economics uses economic concepts and principles by
emphasizing on demand and Supply analysis, production & cost analysis and different
market structures which h are fundamental for further study. This course also
introduces important macroeconomic concepts which are indispensable for
understanding the functioning of an economy and which also affects the business
performance.

Course Objectives
1. Give outline on the fundamental concepts of business economics.
2. Choose the right demand forecasting technique based on the imparted knowledge
about demand and supply concepts.
3. Specify the importance of cost and output relationships to take production decisions.
dec
5. Analyse the market structures under different competitive conditions.
6. Apply relevant information for business decisions by gaining knowledge about
various macro-economic
economic aspects.

Unit - I Introduction to Managerial Economics No of Hours:8

Managerial Economics – Nature, scope, importance and application of Managerial

Economics concepts in business decision making.

Learning Outcomes:
After completion of this unit ,the student will be able to
•Explain the concepts of Managerial Economics L1
• Describe the nature, scope and importance of Managerial Economics L1
 •Explain the application of managerial economics in business decision making L1

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT–II Demand and Supply Analysis No of Hours: 9

Demand and Supply Analysis: Determinants of demand, types of demand, Law of

Demand, determinants of supply, law of supply, market equilibrium, price mechanism.
Elasticity of demand, types of elasticity, methods to measure elasticity. Demand
forecasting, Methods (Qualitative and Quantitative) of demand forecasting.

Learning Outcomes:

After completion of this unit, the student will be able to

• Identify the determinants of demand and supply in economics L1
• Describe the process of price mechanism L2
• Calculate various types of demand elasticities L2
• Recognize methods of demand forecasting L2

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT–III Production and Cost analysis No of Hours:9

Production and Cost Analysis: Production function, Laws of Production - Short run -
one variable production function, Long run – Iso-quants, Iso-cost line, producer’s
equilibrium, expansion path, Law of returns to scale. Cost - Cost concepts, Cost output
relation - short run cost output relationship, long run cost output relationship,
Economies of scale and Dis Economies of Scale.

Learning Outcomes:
After completion of this unit, the student will be able to L3
• Describe different types of production functions. L2
• Differentiate between various cost concepts L3
• Co-relate the relationship between production and cost analysisdecisions L3
• List out various economies and diseconomies of scale L3
Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT-IV Market Structure No of Hours: 10

Market Structure - Basis for classification of market power, kinds of competitive

market, price and output decisions in perfect competition and imperfect market,
Monopoly, Monopolistic, Oligopoly market . Market Failures – public goods, social
goods, merit goods, administered prices (ceiling price and floor price) and Externalities
– Positive and negative externalities.

Learning Outcomes:
After completion of this unit, the student will be able to
 Compare various types of market structures L3
 Analyse the price and output decisions under perfect competitive conditions
L3
  Analyse the price and output decisions under imperfect competitive
conditions L3
 Compare pricing decisions in the short run and long run L2
 List out various reasons for market Failure L1

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT-V Macroeconomics No of Hours: 9

Macroeconomics- National Income-Concepts of national income, methods of

calculating national income. Inflation causes-demand pull and cost push inflation,
measures to control inflation, business cycles -phases of business cycles and measures
to control business cycles. Stabilization policies – Monetary Policy and Fiscal Policy.

Learning Outcomes:

After completion of this unit, the student will be able to

• Describe various macroeconomic indicators L1
• Explain various methods of measuring national income L1
• Differentiate monetary and fiscal policy measures L2
• Explain stages of business cycles and its remedial measures L1
• Recognize types of inflation and its corrective measures L2

Course Outcomes:
1. Explain the concepts of Managerial Economics
2. Evaluate different methods of demand forecasting
3. Distinguish between various cost concepts
4. Evaluate various types of market structures
5. Explain various macroeconomic indicators

Text Books:
 Geetika, P.Ghosh, P.R.Choudhury, Managerial Economics, McGraw Hill
Education PrivateLimited,New Delhi, 2018.
 Dominick Salvatore, Seventh Edition, Adapted Version, Oxford publication
New Delhi, 2014.

Additional Reading :

Reference Books:
1. Dr.D.N.Dwivedi, Managerial Economics, Vikas Publishing House,New
Delhi,2015/Latest Edition. 2. Paul G. Keat, Phili K. Y. Young, Sreejata
Banerjee, "Managerial Economics", Pearson, New Delhi, 2012/Latest Edition.

Journals
1. Economic and Political Weekly, Sameeksha Trust, Mumbai
 2. GITAM Journal of Management, GITAM Institute of Management,
GITAM University, Visakhapatnam3. Indian Journal of Economics,
Academic Foundation, New Delhi
4. GITAM Journal of Management
5. E- Books and E-Journals

Website(s):

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3

CO1 1 0 0 1 1 1 0 0

CO2 1 1 1 1 0 2 0 2

CO3 0 0 0 2 2 2 2 2

CO4 0 0 2 1 2 2 2 2

CO5 1 0 0 1 2 2 0 2
1-Low, 2- Medium and 3- High Correlation
 Course Code ACCN1011 L T P S J C
Course Name Financial Accounting 4 4
Course Owner Department of Syllabus 1.0
Accounting version
Course Pre- Contact hours 60
requisite(s)
Course Co- Date
requisite(s) Approved
Alternate Exposure

Every manufacturing and trade business in an economy is intrinsically involved in

financial transactions. These financial transactions serve as the foundation for the
accounting system, which is just as critical as the technological or legal frameworks.
Financial accounting knowledge enables managers to comprehend and evaluate financial
reports, critical for making financial decisions and resolving problems. A manager should
be capable of understanding the accounting structure to operate the organisation properly.

Course Objectives

1. To know the basics of the accounting and preparation process of Journals and
Ledgers.
2. To understand the Prepare Trial Balance with adjustment.
3. To know the accounting framework to prepare Final Accounts of trading concerns.
4. To analyse and interpret the accounting information of financial statements for
decision making.
5. To prepare financial statements

UNIT – I Introduction of Accounting No of

Hours: 10
Introduction to Accounting: Introduction, need, and definition of Accounting. Importance
of Accounting, users of Financial Accounting records, Accounting concepts and
conventions – Accounting Equation – Basics of IFRS.
Learning Outcomes:
After completion of this unit, the student will be able to
● distinguish the book-keeping and double entry system L1
● understand the accounting concepts and conventions L2
● know the basics of IFRS L1

Pedagogy tools: Blended learning, video lectures, self-reading and Coursera

UNIT – II Journal and Ledgers No of Hours: 12

Preparation of Journal and Ledgers – Types of Subsidiary books – Preparation of Triple
Column Cash Book. Trial balance: Definition – Importance and methods of preparation.
(NP)
Learning Outcomes
After completion of this unit, the student will be able to
● prepare journals and ledgers L3
● know the different types of subsidiary books L1

● prepare trial balance from the ledger balances L3

Pedagogy tools: Blended learning, video lectures, self-reading

UNIT – III Preparation of Financial Statements No of Hours: 13

Preparation of Final Accounts: Objective and need for preparation of Income Statements
– Form and contents of income statements. Preparation of Trading Account, Profit and
Loss Account with adjustments. Preparation of Balance Sheet – Objectives and need for
balance sheet – Form and contents of balance sheet. Preparation of balance sheet with
Adjusting Closing Entries relating to Depreciation on Fixed Assets (Straight Line Method
and Written down Value Method), outstanding expenses, prepaid expenses, Income
received in advance, Accrued income, debtors, creditors and closing stock. (NP)
Learning Outcomes:
After completion of this unit, the student will be able to
● understand the form and contents of income statement L1
● prepare trading, and profit and loss account (income statement) L3
● make balance sheet by using adjustments (position statement) L3
Pedagogy tools: Blended learning, video lectures, self-reading, Coursera

UNIT – IV Financial Statement Analysis No of

Hours: 15
Financial Statement Analysis: Funds flow analysis – Statement of funds from operations –
Preparation of Funds flow statement. Cash flow analysis: Statement of cash from
operations – Preparation of Cash Flow Statements (NP)
Learning Outcomes:
After completion of this unit, the student will be able to
● prepare and analyse the funds flow statement L3
● understand the cash from operations L2
● Analyse cash flow statement and know its uses L5

Pedagogy tools: Blended learning, video lectures, self-reading

UNIT – V Ratio Analysis No of Hours: 10

Ratio Analysis: Meaning and types of ratios: Return on Capital Employed; Gross and Net
Profit Margins; Asset Turnover; Trade Receivables Collection Period and Trade Payables
Payment Period; Current and Quick Ratios; Inventory Turnover; Capital Gearing Ratio.
(NP)
Learning Outcomes:
After completion of this unit, the student will be able to
● know the different types of ratios L1
 ● analyse and interpret the financial statements with ratio analysis L5
Pedagogy tools: Blended learning, video lectures, self-reading

Textbook(s):
1. S.N. Maheshwari, S.K. Maheshwari and CA S.K. Maheshwari (2016). Accounting
for Management. Vikas Publishing House, 3rd Ed. Noida.
2. S.P. Jain & Narang, “Financial Accounting - I, Kalyani Publishers, 2010.
Course Outcomes
1. Differentiate the book-keeping and double entry system
2. Prepare trial balance from the ledger balances
3. Prepare balance sheets
4. Analyse cash flow statement and know its uses
5. Analyse and interpret the financial statements with ratio analysis
Additional Reading
Reference Book(s):
1. Ambrish Gupta (2016). Financial Accounting for Management: An Analytical
Perspective. Pearson Education, 5th Ed. New Delhi.
2. Paul M. Collier (2015). Accounting for Managers: Interpreting Accounting
Information for Decision Making. Wiley Publishers, UK.
Journal(s):
1. Management Accounting Research, ISSN: 1044-5005
2. The Management Accountant Journal, ISSN: 09723528
Websites
1. htps://www.icai.org/

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 1 0 0 0 0 0 0 0
CO2 1 2 0 1 0 0 0 0
CO3 2 2 3 2 1 2 2 2
CO4 3 2 2 1 1 2 2 2
CO5 3 2 2 1 1 2 2 2

1-Low, 2- Medium and 3- High Correlation

 Course Code OPTS1001 L T P S J C
Course Name BusinessMathematics 3 3
Course Owner Dept.ofOperations Syllabus 1.0
version
Course Pre- NIL Contact hours 60
requisite(s)
Course Co- NIL Date
requisite(s) Approved
Alternate
Exposure

The course is designed to understand and acquire knowledge and skills in Basic
Mathematics for
solvingbusinessproblems.Toprovidepracticeinthehandlingofbusinessproblemsthatdealwi
thday-to-daytransactions encountered by business administrators. To use the results of
mathematical calculations to
helpevaluatevariousoptionsinreachingfinancialdecisions,whetherpersonalorbusiness-
related.Uponcompletion of the course the students will be, familiarized with the nature
of business problems and Able toanalyzeandtakebusinessdecisions inday-to-day
transactions

CourseObjectives
1. Understandthebasicconceptsforsolvingbusinessproblems
2. Applytheanalyticaltechniquesinbusinesstransactionsthatwouldhelpinsolvingbusinesspr
oblems
3. Analyzeandtakebusinessdecisionsinday-to-daytransactions
4. Evaluateoftheresultsofmathematicalcalculationstohelpevaluatevariousoptionsinreachin
gfinancialdecisions
5. Evaluatecompetitiveadvantageforthebusiness.

UNIT-I BasicMathematics No ofHours:10

Theory of Indices: Definition, types of indices, properties of indices, basic problems on

indices. Equations: Types
ofequations,solvinglinearsimultaneousequationsandQuadraticequationswithonevariable.
PermutationsandCombinations:Definition, basicproblems on permutationsand
combinations.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

 UnderstandthefundamentalknowledgeofBasicMathematics L2
  ApplybasicconceptsofBasicMathematics. L3
 Analysemathematicalideasformodel,real-worldproblems. L4
 Evaluateanddevelop problem-solvingskills. L5

Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment,

Quizzes, Graphs, Investigate, Diagrams,polls.

UNIT-II MatrixAlgebra No ofHours: 11

Definition,typesofmatrices,ScalarMultiplicationofMatrix,EquatingofMatrices,Matrixope
rations:Addition,Subtraction and Multiplication; Transpose of Matrix, Determinant of
matrix, Inverse of Matrix, Solving of Equations byCramer’sRule,
MatrixInversionmethod, Rank ofMatrix.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

 UnderstandthebasicideaofMatrixAlgebra L2
 ApplytheknowledgeinmatrixAlgebraforsolvingbusinessproblems L3
 AnalysethematrixalgebraskillsrequiredformathematicallyintensiveareasinEco L4
nomicsandbusinessapplication
Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment,
Quizzes, Graphs, Investigate, Diagrams,polls.

UNIT-III ElementaryCalculus NoofHours:11

Differentiation: Definition, rules of differentiation, logarithmic differentiation, partial

differentiation of first and
secondorder,maxima&minima.Integration:Definition,somestandardrulesofintegration,int
egrationbysubstitution,integrationby parts.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

 UnderstandthepropertiesofCalculus L2
 ApplyknowledgeaboutMethods ofdifferentiation L3
 ExplainanddomodellingofBusinessApplications L4
 Evaluatethepartialdifferentiationoffirstandsecondorder,maxima&minima L5

Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment,

Quizzes, Graphs, Investigate, Diagrams,polls.

UNIT-IV ApplicationofCalculus No ofHours: 10

Elasticityofdemand,Averagerevenue,Marginalrevenue,Averagecost,Marginalcost,Totalcos
t,Consumer’ssurplus,
Supplycurveofshortperiodandlongperiodinperfectcompetition,Maximumrevenue,Minimu
mCost.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

 UnderstandthefundamentalideasofElasticity,Averagerevenue,andMarginalreven L2
ue
 Analysedemandandsupplyforgoodinacompetitivemarket L4
 Analysethebasicconceptsofbusinesseconomicsanditsrolein businessdecisions L4

Pedagogytools:Classroompractice,Discussion,Presentations,Assignment,Quizzes,G
raphs,Investigate,Diagrams,polls.

UNIT-V MathematicsofFinance NoofHours:08

Simpleinterest,Compoundinterest,Annuity,Conceptofpresentvalueandamountofsumtypeso
fannuities,presentvalueandamountofanannuity
includingthecasesofcontinuouscompounding,problemsrelatingtosinkingfund.
LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

 Understandthebasicconceptsofmathematicswhichareapplicableinbusinessandfina L2
nce
 Applytherateofinterestandits application inbankingandfinance L3
 Analyse and understand the basic concepts of Finance Mathematics and its L4
role in businessdecisions

Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment, Quizzes,

Graphs, Investigate, Diagrams,polls.

Course Outcomes:

 Understand the basic concepts for solving business problems.

 Apply the analytical techniques in business transactions that would help in solving
business problems.
 Analyze and take business decisions in day to day transactions.
 Use the results of mathematical calculations to help evaluate various options in
reaching financial decisions.
 Create an edge for the business.

Textbook(s):
1. R.C.Joshi(2013.),BusinessMathematics,Jalandhar:NewAcademicPublishingCo.
2. J.KSingh(2013),BusinessMathematics,Mumbai:HimalayaPublishingHouse.
3. Dr.AmarnathDikshit&Dr.JinendraKumarJain(2011.),BusinessMathematics,Mu
mbai:HimalayaPublishingHouse.
 4. Dr.C.SanchetiandV.K.Kapoor(2012),BusinessMathematics,NewDelhi:SultanChan
d&Sons.

AdditionalReading

ReferenceBook(s):
Journal(s):
Website(s):

ProgrammeOutcomes(POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 2 0 0 2 2 0 0
CO2 2 2 0 0 2 2 0 0
CO3 3 3 0 0 1 1 0 0
CO4 2 2 0 0 2 2 0 0
CO5 2 2 0 0 2 2 0 0

1-Low, 2-Mediumand3-HighCorrelation
 Course Code IENT1011 L T P S JC
Course Name Indian Business 3 3
Environment
Course Owner Dept.of Entrepreneurship Syllabus 1.0
version
Course Pre- Business Economics Contact hours 45
requisite(s)
Course Co- NA Date Approved
requisite(s)
Alternate Exposure NA

Every business operates in a particular environment, and each business unit has its
environment. A change in environment presents an opportunity to some and a threat to
others. Sometimes, in the same industry, a relevant change in environment can have a
favorable or the opposite impact on different units of the same industry. The business
environment in India is undergoing a dynamic change; Now, India is regarded as a
potential economic power and emerged as one of the world's emerging nations. India's
business world occupies a place in almost all major sectors of the world economy. The
main drive of this course addresses structural changes, external environmental changes,
planning and policies of the state, economic trends, information technology, and its impact.

Course Objectives:
This course intends the students to
 To understand different Business Environmental concepts and their scope
 To Know the different Industrial Policies and its impact on Indian Business
Environment
 To Analyze the monetary and fiscal policies in India and its impact on business.
 To know the regulatory and actions of corporate governance

Unit I: Business Environment No of

Hours - 9
Nature, scope, and objectives of Business-Environment of business description-internal
environment and external environment- Political environment- Economic environment-
Social Environment- Technological environment- Ecological & Legal environment- Macro
environment and Microenvironment.

Learning outcomes:
After completion of this unit, the student will be able to
 Describe the internal and external environment of a business L2
 Explain political, economic, social, and technological environments in India L1
 Recognise the legal aspects of the business environment in India. L2
 Distinguish between micro and macro environmental factors L4

Pedagogy Tools: Case study, Discussion, Self-reading, Polls, Student Presentations

Unit II: Economic Planning and Industrial Policy No of

Hours- 9
Economic Planning impact on business environment- Meaning and Objectives of Industrial
Policies -Need for Industrial Policies- Salient features of 1948, 1956, 1991 Industrial
Policies- Closed economy and open economy- Liberalization, Privatization and
Globalization-NITI AAYOG and its objectives- Ease of doing business- FERA- FEMA-
Competition Act.

Learning Outcomes:
After completion of this unit, the student will be able to
 Explain economic planning and its impact on business environment
L2
 Describe salient features of various industrial polices in India
L1

 Describe the FERA and FEMA acts in role of ease of doing Business
L2
 Analyze the Globalization impact on Indian Business Environment
L4

Pedagogy Tools: Case study, Discussion, Self-reading, Polls, Student Presentations

Unit III: Monetary and Fiscal Policy No of

Hours–9

Monetary Policy and its objectives - CRR and SLR-Money Supply- instruments of money
supply- RBI’s Monetary Policy Measures- Fiscal Policy and its Objectives-Techniques of
Fiscal Policy- Impact of Monitory and Fiscal Policy on business environment- Central and
States Budget- finances of the central and state budgets.

Learning Outcomes:
After completion of this unit, the student will be able to

 Recognize the objectives of Monetary and fiscal policies in India

L1
 Discuss the impact of monetary and fiscal policies on Business
L2
 Illustrate the different components in central and state budgets
L3

Pedagogy Tools: Case study, Discussion, Self-reading, Polls, Student Presentations

Unit IV: Business and Social Environment No of Hours-

9

Business and Society- objectives and importance of Business-Professionalization of

Business- Ethics in Business-Impact of cultural factors in business- Social Responsibility of
Business-giving back to the Society-Social involvement, social Audit-Companies Act 2013
and CSR.

Learning Outcomes:
After completion of this unit, the student will be able to
  Discuss the relationship between Business and Society
L1
 Explain the importance of ethics in business
L2
 Analyze the Social responsibility of business in various aspects
L3
 Assess the social audit under the companies Act relates to CSR
L5

Pedagogy Tools: Case study, Discussion, Self-reading, Polls, Student Presentations

Unit V: Corporate Governance No of Hours–9

Description of Corporate Governance-reasons for the growing demand for corporate

governance-importance of corporate governance- prerequisites; regulatory and voluntary
actions; recommendations of Birla Committee; legal environment of corporate governance in
India.

Learning Outcomes:
After completion of this unit, the student will be able to
 Describe the importance of corporate governance
L1
 Discuss and analyze the need of corporate governance in India
L4 Describe and criticize recommendations of Birla
Committee L5
Pedagogy Tools: Case study, Discussion, Self-reading, Polls, Student Presentations
Course Outcomes
1. Distinguish between micro and macro environmental factors
2. Analyze the Globalization impact on Indian Business Environment
3. Recognize the objectives of Monetary and fiscal policies in India
4. Assess the social audit under the companies Act relates to CSR
5. Discuss and analyze the need of corporate governance in India

Text Book:

1 . Paul, Justin, Business Environment Text and Cases, Tata Mc Graw Hill, New Delhi
References:
2. Cherunilam, Francis, "Business Environment, Text &Cases", Himalaya Publishing
House, New Delhi,2019
3. Aswathappa, K, "Essentials of Business Environment", Himalaya Publishing
House, New Delhi.
4. Dutt, Ruddra and Sundaram, K.P.M., "Indian Economy", S. Chand& Co. Ltd.,
NewDelhi.
5. Misra and Puri, Indian Economy, Himalaya Publishing House. NewDelhi : 2019
6. Joshi& Kapoor, Business Environment, Kalyani Publishers, NewDelhi, 2019
7. Worthing ton,Ian and Britton, Chris,"The Business Environment", Pearson
Education Ltd, New Delhi, 2019
8. Fernando,A.C., Indian Economy, Pearson Education Ltd, New Delhi, 2019.

Other Readings:
1. Harvard Business Review
2. The Mint/ The Economic Times/Business Standard/Business Line Daily News Papers

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 1 0 0 0 0 0 0
CO2 1 2 1 3 0 0 0 0
CO3 0 2 1 3 2 1 1 1
CO4 0 2 2 2 2 2 2 2

1-Low, 2- Medium and 3- High Correlation

 Course code HRMG1001 L T P S J C
Course Name Principles and Practice of 3 3
Management
Course Owner Department of Human Syllabus 1.0
Resource Management version
Course NA Contact hours 45
Pre-requisite (s)
Course NA Date
Co-requisite(s) Approved
Alternate
Exposure

One of the most important human activities is managing. Management can be traced back to
ancient times whenever there was large-scale endeavor like great pyramids in Egypt, the
Great Wall of China, Taj Mahal in India. All these required many people working in groups
in a better-coordinated way to achieve a well-defined target over some time. In the present
context, of globalization, because of the increasing role of large and complex organizations in
the development of the economy, the concept of Management has become very significant for
managing the business efficiently.

Course Objectives
1. To understand theoretical aspects, processes and principles, the scope of
Management and its application to modern management practice.
2. To analyze how the field of Management has evolved and its significant
contributions
3. To analyze and apply the critical role of managers in modern organizational
settings
4. To illustrate and evaluate the importance of planning, organizing, directing and
controlling in decision making

Unit I Management Nature and Concept No of Hours - 09

Nature, Concept, Scope and Significance; Functions; Management: Art or Science or

Profession; Organization vs Administration vs Management, Schools of Management:
Contributions of F.W. Taylor, Henry Fayol, Elton Mayo; Roles of Managers; Social
Responsibility and Business Ethics.

Learning Outcomes

After completion of this unit, the student will be able to

● understand the nature and scope of Management L2
● know the differences between Management and Administration L4
● describe different contributions of Management through L2
● summarize the Management and its functions L2
● can apply different managerial roles in Business organization L3

Pedagogy Tools: Case study, Lecture cum Discussion, Self-reading, Polls

Unit II Planning No of Hours- 09
Concept, Objectives, Types, Steps and Techniques; Making Planning Effective; Decision
Making: Steps in Decision Making and Types; Management by Objectives (MBO).

Learning Outcomes:
After completion of this unit, the student will be able to
● understand the concept and objectives of Planning L2
● analyze the steps and techniques of planning L4
● apply the Decision-making process in Business organizations L2
● explain the importance of MBO in organization L5

Pedagogy Tools: Case study, Lecture cum Discussion, Polls, Student Presentations

Unit III Organizing No of Hours – 10

Structure, Nature, Types of Organizations, Principles of Organizing; Departmentalization;
Delegation; Decentralization of Authority; Span of Control - Line and Staff Functions;
Staffing: Concept, Significance and Functions.
Learning Outcomes:
After completion of this unit, the student will be able to
● aware the concept and principles of Organizing L2
● understand different Organizational structures L2
● explain the difference between Centralization and Decentralization L2
● differentiate the functions of Line and Staff L5

Pedagogy Tools: Case study, Lecture cum Discussion, quiz, Student Presentations

Unit IV Leading No of Hours – 09

Introduction, Characteristics of a Leader, Functions of a Leader; Leadership and
Management; Principles of Leadership, Styles of Leaders.

Learning Outcomes:
After completion of this unit, the student will be able to
● know the concept and characteristics of leadership
L2
● understand the different functions of leadership
L2
● explain the distinguish between leadership and Management
L4
● analyze and apply different leadership styles
L4

Pedagogy Tools: Case study, Lecture cum Discussion, Self-reading, quiz, Student
Presentations

Unit V Controlling No of Hours -

09
Introduction, Concept of Controlling, Purpose of Controlling; Types of Control; Steps in
Controlling; Techniques in Controlling.

Learning Outcomes:
After completion of this unit, the student will be able to
 • understand the concept and purpose of Controlling in Organizations
L2
• analyze different types of controls
L4
• explain different steps in controlling process
L2
• apply different controlling techniques in different situations
L3

Pedagogy Tools: Case study, Lecture cum Discussion, quiz, Student Presentations

Case Let (Not Exceeding 200 Words)

Course Outcomes
1. can apply different managerial roles in Business organization
2. explain the importance of MBO in organization
3. aware the concept and principles of Organizing
4. analyze and apply different leadership styles
5. understand the concept and purpose of Controlling in Organizations

Textbooks:
Harold Koontz & Heinz Weirich (2012), Management, a Global and Entrepreneurial
Perspective, New Delhi: Tata McGraw Hill Publishing company.

Additional Readings:
1. Vikalpa, Indian Institute of Management
2. Journal of General Management., Mercury House Business Publications, Limited
3. Harvard Business Review, Harvard Business School Publishing Co. USA
4. Indian Management, AIMA, New Delhi
5. IJBMT Global Business Innovation, SPIRI
6. GITAM Journal of Management, GIM, GITAM (Deemed to be University

References:
1. Dipak Kumar Bhattacharyya (2012), Principles of Management: Text and Cases,
New Delhi: Pearson Publications.
2. Balasubramanian. N. (2012), Management Perspectives, New Delhi: MacMillan India
Ltd.
3. Charles Hill, Steven Mc Shane (2012), Principles of Management, New Delhi: Tata
Mac Graw Hill
4. Ricky W. Griffin (2012), Management, New Delhi: Cengage Learning.
5. Terry and Franklin (2011), Principles of Management. New Delhi: AITBS
Publishers.
6. Robert Kreitner (2012), Principles of Management. New Delhi: Cengage, South-
Western12 E.
 Programme Outcomes (POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 2 0 0 0 0 0 0
CO2 2 2 2 3 0 0 0 0
CO3 1 2 2 3 2 1 1 1
CO4 0 2 3 2 2 2 2 2

1-Low, 2- Medium and 3- High Correlation

 LANG1081: SPECIAL ENGLISH

L T P S J C
3 0 0 0 0 3

COURSE OBJECTIVES
 Understand and appreciate different literary genres.
 Recognize and analyse the main elements of different literary genres particularly short
stories, essays, and poetry.
 Demonstrate in written and oral form both the comprehension and the analysis of
literary texts (poetry,prose,short stories and essays)
 Appreciate and apply stylistic differences while communicating in a contemporary
context for different purposes
 Create reasonably professional scripts with correct and varied usage of grammatical
structures and punctuation for accurate communication of ideas

LEARNING OUTCOMES

Upon successful completion of Unit 1, the student will be able to:

1. Demonstrate an understanding of poetry as a literary genre (L2)
2. Identify and describe poetic forms and poetic devices (L2,L3)
3. Analyze and effectively communicate ideas related to the poetic works for their structure
and meaning, using correct terminology. (L3,L4)

UNIT -I
Poetry
1. The Road Not Taken by Robert Frost
2. The Walrus and the Carpenter by Lewis Carroll
3. Captain! My Captain! by Walt Whitman
4. Sonnet ‘No-60’-William Shakespeare
5. “The Sun Rising” by John Donne

LEARNING OUTCOMES
Upon successful completion of Unit II, the student will be able to:
 Demonstrate an understanding of short story as a literary genre (L2)
 Identify and describe distinct literary characteristics of the short story form (L2,L3)
 Analyze and effectively communicate ideas related to the short stories for their structure
and meaning. (L3,L4)

UNIT-II
Short Stories
1. My Financial Career -Stephen Leacock
2. A Story from Confucius- Confucius
 3. The Barber’s Trade Union-Mulk Raj Anand
4. An Occurrence at Owl Creek Bridge by Ambrose Bierce
5. The Story of an Hour by Kate Chopin

LEARNING OUTCOMES
Upon successful completion of Unit III, the student will be able to:
 Read essays, and opinions while analyzing the structural and sentence level arrangement
of the writing.(L1)
 Examine effective unity, support, coherence, and mechanics in essays.(L4)
 Write essays considered appropriate for the undergraduate level (L5)
UNIT-III
Essays
1. “A Hanging” – George Orwell
2. “Self-Reliance”-Ralph Waldo Emerson
3. “Attitude”- Margaret Atwood
4. “The Responsibility of Intellectuals”- Noam Chomsky
5. “Letter To His 10-Year-Old Daughter- Richard Dawkins

LEARNING OUTCOMES
Upon successful completion of Unit IV, the student will be able to:
 Engage with relevant scholarly works on contemporary issues (L1)
 Able to analyze, describe, and debate the complexities of globalization(L3)
 Situate one’s own reading in terms of society, religion, caste, region, gender, and
politics(L4)

UNIT-IV:
Contemporary Issues
1. “ The Globalisation of Inequality”- P. Sainath
2. “Words from an Open Mind to a Closed or Sealed One”- Ramachandra Guha
3. “The idea of India” - Aruna Roy
4. “Why not a separate UN Charter on Casteism?”- K. Balagopal
5. “The root cause of corruption” -Tabish Khair

LEARNING OUTCOMES
Upon successful completion of Unit V, the student will be able to:
 Use prewriting techniques to develop ideas in paragraphs and essays.(L2)
 Practice unity, coherence (including transitions), and appropriate writing style.(L2)
 Recognize and incorporate proper grammar and mechanics including parts of speech,
verb tense, subject-verb agreement, word choice, spelling, commas, and other
punctuation.(LI)
 Write a book/film review(L3)
UNIT-V:
Coursera Courses:

 Advanced Grammar & Punctuation Project (UCI Division of Continuing Education) 20 hours

 Advanced Writing (UCI Division of Continuing Education) 26 hours

Book/Film Review

COURSE OUTCOMES

Upon successful completion of the course, the student will be able to:

4. Recognize and incorporate proper grammar and other mechanics of language in one’s
communication acts.(L1, L3)
5. Demonstrate an understanding of the distinct literary characteristics of poetry, short story
and essay as literary genres (L2)
6. Analyze and effectively communicate ideas related to the prescribed literary genres for
their structure and meaning, using correct terminology. (L3,L4)
7. Write paragraphs, essays and reviews with the complexity considered appropriate for the
undergraduate level (L3,L5)
8. Analyze, describe, and debate the complexities of globalization, situating own reading in
terms of society, religion, caste, region, gender, and politics (L3, L4)

***************************************************************************
 LANG1091: HINDI

L T P S J C
INTRODUCTION 3 0 0 0 0 3

This course contains a rich selection from Hindi poetry and prose. Grammar and
translations from official language are also included.

COURSE OBJECTIVES
1) To enlighten students about the richness and value of the national language
2) To offer working knowledge of Hindi to the students.

SYLLABUS

ग िवभाग (Prose Detailed Text)

1.बाजारदशन’ - ीजैन कुमार
2. ई ा, तू नगईमेरेमनसे - रामधारीिसंह 'िदनकर
3.आपने मेरीरचनापढ़ी? - हज़ारी सादि वे दी
4. भारतीयसािह कीएकता - न दु लारे वाजपे यी
5. अितिथ - राम िवलास शमा
6. मेरी माल खो गई -िव ािनवासिम
7. किव और किवता - आचायमहावीर सादि वेदी
8. सोनािहरनी - महादे वीवमा
9. कफ़न - मुंशी ेमच

उपवाचकिवभाग (Non Detailed Text)

1. पुर ार - जयशंकर साद
2. हार - म ूभंडारी
3. सदाचारकातावीज - ह रशंकरपरसाई
4. आदमीकाब ा - यशपाल
5. हारकीजीत - सु दशन
6. ठाकुरकाकुआं - मुंशी े मच
7. उसने कहाथा - चं धरशमागुलेरी
8. रोज - अ ेय
9. चीफकीदावत - भी साहनी

ाकरण िवभाग

I. िनदशकेअनु सारवा ोंकोबदलकरिल खए

(Rewriting of sentences as directed)
1. कारक (case)
 2. िलंग (gender)
3. वचन (number)
4. वा (voice)

II. शु कीिजए (correction of sentences)

1. चािहए योग
2. िलंगऔरवचनसंबंधी

III. वा योग (make your own sentences)

IV. कायालयिहं दी: शासिनक

श बली / परनाम (karyalay Hindi : Administrative terminology)
1. कायालयो केनाम
2. पदनाम
V. संिधिव े द
VI. िवलोमश
VII. प लेखन
VII. गं धाशकेआधारपरिदएगये शनोकाउ रदे नाचािहए
VII. िनबंध

COURSE OUTCOMES
1) The student learns reading and writing Hindi
2) Understands and learns proper use of Grammar
3) Develops communication Skills.
TEXTBOOK

1. ProseText:Dr.AjayaKumarPatnaik,GadyaGaurav,SonamPrakashan,
Badamdadi,Cuttak.

2. Non,DetailedText:Dr.GulamMoinuddinKhan,CharchitKahaniyan,Shabna
mPustak Mahal, Badamdadi, Cuttak.Text: Dr.T.Nirmala & Dr. S. Mohan,
PadyaManjari, Rajkamal Prakashan, New Delhi.* Latest Editions
 LANG1101: SANSKRIT

L T P S J C
3 0 0 0 0 3

INTRODUCTION
This course contains a rich selection from Sanskrit language and literature.

COURSE OBJECTIVES
1) To enlighten students about the richness and value of the classical language
2) To offer working knowledge of Sanskrit to the students.

SYLLABUS
POETRY : Lesson No. 1 Saranagathi
From Valmiki Ramayanam Yuddhakanda
17th Canto Slokas 11 – 68

Lesson No. 2 Ahimsa Paramodharmah

From Srimadbharatam, Adiparva 8th chapter
Sloka 10 – to the end of 11 Chapter

Lesson No. 3 Raghoh Audaryam

From Raghuvamsa 5th Canto 1 – 35 Slokas

PROSE : Lesson No. 4 Mitrasampraptih

From Pancatantra – Ist Story (Abridged)

Lesson No. 5 Modern prose Chikroda katha

Andhra Kavya Kathah
By Sannidhanam Suryanarayana Sastry

Lesson No. 6 Computer Yanthram

By Prof. K.V. Ramakrishnamacharyulu

GRAMMAR

DECLENSIONS:

Nouns ending in Vowels:

Deva, Kavi, Bhanu Dhatr, Pitr, Go, Rama, Mati, Nadee, Tanu, Vadhoo,
Matr, Phala, Vari & Madhu
 SANDHI:
Swara Sandhi : Savarnadeergha, Ayavayava, Guna, Vrddhi, Yanadesa

Vyanjana Sandhi : Scutva, Stutva, Anunasikadvitva, Anunasika, Latva,

Jastva

Visarga Sandhi : Visarga Utva Sandhi, Visargalopa Sandhi, Visarga

Repha Sandhi, Ooshma Sandhi

SAMASA :

(1) Dwandwa (2) Tatpurusha (Common)

(2a) Karmadharaya (2b) Dwigu
(2c) Paradi Tatpurusha (2d) Gatitatpurusha
(2e) Upapada Tatpurusha (3) Bahuvrihi
(4) Avyayibhava

CONJUGATONS

Ist Conjugations – Bhoo, Gam, Shtha, Drhs Labh, Mud,

IInd Conjugation – As ( )
IIIrd Conjugation – Yudh,
IV th Conjugation – Ish
VIII Conjugation – Likh, Kri ( )
IXth Conjugation – Kreen ( )
Xth Conjugation – Kath, Bhash, Ram, Vand,

COURSE OUTCOMES
1) The student learns reading and writing Sanskrit
2) Understands and learns proper use of Grammar
3) Develops communication Skills.
 LANG1111: TELUGU

L T P S J C
3 0 0 0 0 3
INTRODUCTION
This course contains a rich selection from Telugu language and literature.

COURSE OBJECTIVES
3) To enlighten students about the richness and value of the regional language
4) To offer working knowledge of Telugu to the students.

SYLLABUS

నక త ం :
1. నన య - గవం శవంత లకథ
ఆవం ధమ రతవం - ఆ పర ం - లవఆ ◌్సవం
(120-165) ‘‘నరన డ శవంత న ’’ వం
‘‘ వ ష లవంకృత’’ వర
2. క న - క లవృతవంతవం
ఆవం ధమ రతవం - శ ం పర ం - డవఆ ◌్సవం
(202 - 242) అడ కమ వం ఖ
బవం .
3. అల దన - హవం చ క కసవం దవం
మ చ త - ఆరవఆ ◌్సవం (62-68)
‘‘గవం తరవం ’’ వం
‘‘జవం రసవంరవంభవం ’’ వర
4. త గవండవవంగ వంబ - ఎ కత వవంక చల త ంఆ ◌్సవం
(4-51)
‘‘వ ళ హ పయత వం ’’ వం
‘‘అ ◌్ల’’ వర
ఆ కక త ం
5. గ ళ సత ర ణ - ◌్ద ల రతన
6. - మ ప నవం
7. వ - ప
8. టప ిత ర ్య -
ఘ త క క
9. ల ◌్మపద - న
10. లక ఇ - ఆక
11. థ - నమ న ల
 12. టప లి -
ాయకరణవం
13. సవం - సవర ద, ణ, య శ, వృ , క, గ, స, డ,
ద శ,
గమ, గమ, ఆ త, ఆత వం ద న .
14. స -త ష, కర రయ, ద ం , ి ,బ
ద న .

COURSE OUTCOMES
1) The student learns reading and writing Telugu
2) Understands and learns proper use of Grammar
3) Develops communication Skills.
 Course Code FINA1031 L T P S J C
Course Name Principles and Practice of Banking 3 3
Course Owner Dept. of Finance Syllabus version 1.0
Course Pre- NIL Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The significance of the banking sector in India has been continuously upward for several
decades. The sector is playing a role of a catalyst in the development of the economy. The
Banks started playing a critical role in the social development process and became a partner
in Government’s welfare schemes and policies. The Principles of and Practices of
Banking course explores the fundamental principles and practices of banking and credit in
India. It helps students to understand basics of banking and regulation to recent developments
in Banking technology.

Course Objectives
1. To understand the Indian financial system, role of commercial Banks, RBI in India
and the regulations of Indian Banks.
2. To comprehend the banking Principles
3. To give the student adequate exposure to banking practice.
4. To acquaint and apply innovations in the banking sector.
5. To give an overall exposure to banking Principles and Practice.

UNIT – I Banking System and StructureNo of Hours: 9

Banking system and structure in India: Evolution of Indian Banks-Types of banks;
Commercial Banks, Cooperative Banks, Role of RBI; Banking Regulation, Constitution,
Objectives, Functions of RBI, Tools of Monetary control; Regulatory Restrictions on
Lending. Types of Banking- Retail, Wholesale and International Banking.

Learning Outcomes:
After completion of this unit, the
student will be able to
 Understand the need and importance of Banking system and structure L1
 Explain the Role of Reserve Bank of India L1
 Understand essence of Banking regulation L1
 Elucidate objectives and functions of RBI L1

 Acquaint Tools of monetary control and regulatory restrictions. L5

Pedagogy tools: Blended learning, video lectures, self-reading and Coursera

UNIT – II Risk management and Basel Accords No of Hours: 9

Introduction to Risk Management and Basel I,II &III Accords. Role and functions of
CIBIL. Fair practices code for debt collection. Principles of Lending: Cardinal Principles,
Non-fund based limits, Credit appraisal Techniques. Cash management services and its
importance.
 Learning Outcomes:
After completion of this unit, the student will
be able to
 Know the importance of Risk Management L3
 Understand the Basel Accords L3

 acquaint and apply CIBIL fair practices code for debt collection L2
 Explain Principles of lending Apply credit appraisal techniques L5
 Know the importance of Cash management services L1

Pedagogy tools: Blended learning, video lectures,

self-reading

UNIT – III Functional Banks No of Hours: 9

Banker Customer Relationship: Types, Different Deposit Products & Services, Services to
customers and Investors; PMLA Act; KYC Norms; Banker as lender: Types of loans,
Overdraft facilities, Discounting of bills, Financing book Debts and supply bills- Charging of
Security bills- pledge, mortgage

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the relationship between customer and banker L1
 Familiarize with different types products and services offered by banks L3
 Understand KYC norms and PMLA Act L2
 Know services offered to customers and investors L5
 Explain various types of loans and other facilities offered by banks L1

Pedagogy tools: Blended learning, video lectures, self-reading, Coursera

UNIT – IV Customer Protection No of Hours: 9

COPRA Act and its operational aspects; Banking Ombudsman Scheme; Role and duties
Paying and collecting Banks; Banker Protection under Negotiable Instrument Act-
Endorsement, Forged Instruments- Bouncing of Cheques and their implications; Operational
aspects of opening and maintaining accounts of various types of account holders. Ancillary
Services: Remittances & Safe Deposit lockers, Govt Business, EBT

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand COPRA Act and operational aspects L1
 Know the importance of Banking Ombudsman Scheme L3
 Explain role and duties paying and collecting banks L3
 Summarize negotiable instrument act and its implications L5
 Understand various ancillary services offered by banks L3

Pedagogy tools:Blended learning, video lectures, self-reading

UNIT – V Banking Technology No of Hours: 9

Computer Systems: LAN,WAN, UPS, Core banking, Data warehousing, Data Mining.
Digital Banking: ATMs, Electronic Kiosks-CDK, BNA, PBP; Cards – Types, Networks,
Wallets; PPI. Electronic Banking – Internet & Mobile Banking. Trends In Communication
Networks for Banking: EFT System, SWIFT, RTGS, NEFT, Automated Clearing System.
Digital Payment Systems – NPCI

Learning Outcomes:
After completion of this unit, the student will be able to
 Explain essential computer systems in Banking lik LAN, WAN, UPS etc L3
 Understand the concept of Digital Banking and application L3
 Summarize various types of cards issued banks to their customers L2

 Familiarize with electronic banking L5

 Be aware of recent trends in communication networks for banking L1

Pedagogy tools: Blended learning, video lectures, self-reading

Course Outcomes:

 Student acquires knowledge about theoretical aspects of banking and

 Student acquires knowledge about relationship between banker and customer
 Student learns about the practicalities of banking and the latest trends in banking.
 Students develops skills about legal aspects and negotiable instruments.
 Student enhance knowledge about latest banking trends and technology.

Textbook(s):
1. Principles and Practices of Banking, IIFB, 5thEditionn 2021
2. Principles And Practices Of Banking (Paperback, N S TOOR & ARUNDEEP
TOOR) 14th Edition

Additional Reading

Reference Book(s):
1. Shekhar&Shekhar (2010),Banking Theory and Practice, New Delhi: Vikas Publishing
House.
2. P.K. Srivastav(2011),Banking Theory and Practice, NewDelhi:Vikas Publishing
House.
3. Sundaram& P.N. Varshney (2010), Banking Theory, Law and Practice, New
Delhi:S.Chand& Co.
4. Padmalatha Suresh and Justin Paul (2013),Management of Banking and Financial
Services, New Delhi: Pearson Education.

Journal(s):
1. GITAM Journal of Management, Visakhapatnam.
2. The Journal of Banking Studies, Mumbai.
 Website(s):
htps://www.icai.org/

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 1 0 0 0 0 0
CO2 1 2 0 1 0 0
CO3 2 2 3 2 1 0
CO4 1 2 3 2 1 2
CO5 0 0 0 0 1 1

1-Low, 2- Medium and 3- High Correlation

 Course Code HRMG1021 L T P S J C
Human Resource
Course Name 3 3
Management
Course Owner Dept. of HRM Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure
Success in today’s competitive business environment is increasingly a function of effective
management of its resources, particularly human resources, which are the most valuable
assets of an organization. The efficiency and quality of service of an organization depend on
its employee’s enthusiasm and satisfaction with their jobs, which are directly related to their
sense of being treated fairly. To become a successful manager, it is imperative to understand
human sensitivities and factors that motivate individuals. Human Resource Management
course provides the basic tools required as an HR professional in an organization.

Course Objectives:
On successful completion of this course, students will be able to:
 To Understand the fundamentals, evolution, function & challenges of HRM
 To Explore the role of HRM in procurement, development of human resources
 To Analyze the basic factors in designing the compensation and collective bargaining
 To Evaluate safety and health and establish effective separation practices.

UNIT –I Introduction No of Hours 10

Introduction: Nature, scope and significance of HRM - Evolution of HRM – Recent trends in
HRM – Functions of HRM – Challenges of HR managers.
Learning Outcomes:
After completion of this unit, the student will be able to
 Understanding the concept of HRM and its importance. L1
 Describe the HR challenges and Skills L2
 Understanding alternative approaches to managing human resources and L5
appreciating the diversity of factors that motivate workers.

Pedagogy tools: Blended learning, Case let video lectures, self-reading, corporate reports,
and online tools for proper engagement. (Menti Meter, Kahoot)

UNIT –II Procurement No of Hours 10

Procurement: Human Resource Planning – HR Forecasting methods - Job analysis and Job
design – Recruitment - Selection – Induction.

Learning Outcomes:
After completion of this unit, the student will be able to
 Describe the process of workflow analysis and identify why it is essential L2
to HRM.
 Briefly discuss the significant challenges and constraints involved in the L3
recruiting process.
  Understands various steps in the selection process and why it is so L1
essential to the organization.
Pedagogy Tools: Case let, video lectures, self-reading, TED talks, Online dashboards for
recruitment and selection, Guest lectures.

UNIT –III Development No of Hours 10

Development: Identification of training needs - designing the training program – Methods of
training – Difference between Training & Development.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the concepts of Training and Development L1
 Describe the concepts of gamification, digital learning, and micro- L5
learning and why they have become more critical in today's organizations.
 Identify the difference between Training and Development. L2
 Identify some of the methods of training and development. L2
Pedagogy Tools: Case let, video lectures, self-reading, Online survey and assessment, HR
executive Interviews.

UNIT –IV Compensation and Integration No of Hours 10

Compensation and Integration: Introduction - Basic factors in determining pay rates – Basic,
Supplementary and Executive Remuneration – types of employee benefits and services -
Quality of work-life – Collective Bargaining.

Learning Outcomes:
After completion of this unit, the student will be able to

 List various factors determining pay rates. L1

 Understand the concept of executive remuneration and QWL L1
 Understands the difference between primary and supplementary L2
compensation
 Understands how Employee Benefits helps for organization effectiveness L4

Pedagogy tools: Case let, video lectures, self-reading, Minor survey and report writing,
Report analysis and Trend analysis on compensation, Industrial visit to know about the QWL
standards
UNIT – V Separation and Maintaining No of Hours 10

Separation and Maintaining: Communication and Counseling - Safety and Health – Internal
mobility - Retirement and Retirement benefits.

Learning Outcomes:
After completion of this unit, the student will be able to
 Analyze the role of the supervisor in employee safety and minimize L4
accidents at the workplace.
 Discuss the various provisions to prevent accidents in the workplace L3
 Describe the concept of internal mobility procedure in the company L2
Pedagogy tools: Case let, video lectures, self-reading, Roleplays, Group discussions,
Discussions with Union/Welfare officer for industry exposure.
COURSE OUTCOMES
 1. Understanding the concept of HRM and its importance.
2. Describe the process of workflow analysis and identify why it is essential to HRM.
3. Understand the concepts of Training and Development
4. List various factors determining pay rates.
5. Analyze the role of the supervisor in employee safety and minimize accidents at the
workplace.

Textbook(s):
 Gary Dessler & Biju Varkkey, "Human Resource Management," Pearson, New Delhi,
16th edition.
 George W Bohlander, Scott A Snell, "Principles of Human Resource Management,"
Cengage Learning, 2017.16th edition.
 Aswathappa, K., Human Resource and Personnel Management: Text & Cases, TMGH
 Subba Rao, P., Personnel and Human Resource Management (Text & Cases),
Himalaya

Additional Reading

Reference Book(s):
 Edwin B Flippo, "Personnel Management," Tata McGraw Hill Publishing, New
Delhi, 1984
 John H. Bernardin, "Human Resource Management - An Experiential Approach,"
Tata McGraw Hill, New Delhi, 2013
 Mirza, Saiyadain, "Human Resource Management," Tata McGraw Hill, New Delhi,
2013
 Gary Dessler & Biju Varkkey, "Human Resource Management," Pearson, New Delhi,
2015 14th edition.

Journal(s)
 Harvard Business Review, Harvard Business School Publication USA
 People Matters online Magazine
 Human Capital Magazine
 Vikalpa, Indian Institute of Management, Ahmedabad

Website(s):

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 2 0 0 0 0 0 0
CO2 3 2 2 0 2 0 0 0
CO3 0 2 2 3 2 3 3 3
CO4 0 0 2 3 0 3 3 3
1-Low, 2- Medium and 3- High Correlation
 Course Code MKTG1001 L T P S J C
Course Name Marketing Management 3 3
Course Owner Department of Marketing Syllabus version 1.0
Course Pre-requisite(s) Contact hours 45
Course Co-requisite(s) Date Approved
Alternate Exposure

Marketing as a subject primarily caters to the consumerist instincts of an individual. The

markets are driven by consumer behaviour, which has evolved and is much more demanding
these days. Consumer satisfaction takes precedence for a business to be successful. This calls
for managers to adopt creative and unique marketing strategies to gain a competitive
advantage. Marketing Management equips managers with the required theoretical knowledge
and practical skills to gain insights into the dynamic nature of the markets and then devise
ways and means to manage them effectively.

Course Objectives
1. To explain the conceptual framework of marketing and its applications in “the real
world.”
2. To apply concepts of marketing to address problems and opportunities in the new
marketing environment
3. To illustrate the functionality and application of elements of Marketing Mix
4. To create a suitable marketing plan for a product
5. To assess the range of common strategies used with each of the various
promotional mix tools.

Unit I Introduction to Marketing No of Hours- 10

Definition, Nature, Scope, and Importance of Marketing – Core Concepts -Need, Want,
Desire, Demand, Value, Exchange; philosophies of Marketing- Product – Production - Sales
– Marketing – Societal – Relational marketing Concept of Marketing Myopia. Product Vs.
service – Recent Trends in Marketing: Social Media Marketing and Digital Marketing.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand issues of marketing with an emphasis on learning to develop responsive
L1
marketing strategies that meet customer needs
 Explain how marketing creates utility through the exchange process L2
 Discuss the core concepts of marketing L3
 Assess how marketing has developed over the last century L4
 Explore the concept of marketing and marketing Myopia L5

Pedagogy Tools: Case study, Guest lectures, self-reading, polls, Conversation Boards
Unit II: Buyers behavior No of Hours- 10
Factors influencing buyer behavior –five-step buyers decision process - Segmenting,
Targeting and Positioning - Concept of Market Segmentation, Bases for Segmenting
Consumer Markets, Targeting (T), Positioning (P) Value Proposition and USP

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the process involved in human perception, learning, memory, and
L1
motivation in consumer decisions
 Explain the factors influencing buyer behaviour L2
 Outline the steps in consumer decision-making process L3
 Describe the segmentation, targeting, and positioning process L4
 Examine the significance of unique selling propositionto marketers
L5

Pedagogy Tools: Case study, Guest lectures, self-reading, polls, Conversation Boards

Unit III: Marketing mix No of Hours- 10

Elements of the marketing Mix – four P’s, extended three Ps of services.

Product Decisions: Product Concept -Classification of Products – Product Life
Cycle Stages, New Product Development

Learning Outcomes:
After completion of this unit, the student will be able to
 Describe the various types and levels of product L1
 Understand the concept of the marketing mix and service Mix L2
 Explain the process and issues associated with the development of new
offerings L3
 Examine the idea of the product life cycle and identify the different
stages L4
 Explore what service is, and describe the characteristics of a service L5

Pedagogy Tools: Case study, Guest lectures, self-reading, polls, Conversation

Boards

Unit IV: Pricing and Channels of Distribution No of Hours- 10

Pricing and Channels of Distribution: Pricing Objectives – Factors Influencing
the Pricing Policy – Pricing Methods, Channels of Distribution: Definition –
Nature – Types-Functions and levels of distribution channels

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the relationship between price, costs, quality, and value
and L1.
 understand how to price new offering

 Explain the pricing methods in a business setting L2

 Explore the objectives and factors influencing the pricing policy
L3
 Outline the significance of distribution channels in creating value L4
 Assess the types and levels of a distribution channel L5

Pedagogy Tools: Case study, Guest lectures, self-reading, polls, Conversation

Boards

Unit V: Promotion MixNo of Hours- 10

Importance of Promotion – Managing Advertising – Sales Promotion –Personal
Selling and Direct Marketing– Publicity and Public Relations. Integrated
Marketing Communication (IMC), Social Marketing

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand thepurpose of promotion for the business.
L1
 Examine the various promotional tools used by marketers
L2
 Explain the emergence of internet and interactive advertising
L3
 Discuss the value of marketing communication
L4
 Evaluate the role of IMC and social marketing in today’s digital world
L5

Pedagogy Tools: Case study, Guest lectures, self-reading, polls, Conversation Boards
COURSE OUTCOMES
1. Discuss the core concepts of marketing
2. Explain the factors influencing buyer behaviour
3. Understand the concept of the marketing mix and service Mix
4. Explain the pricing methods in a business setting
5. Understand thepurpose of promotion for the business

Text Book
1. Philip Kotler, Gary Armstrong, and Prafulla Agnihotri, Principles of Marketing,
Pearson India, 17th Edition. New Delhi: 2018

Additional reading
References
1. Philip Kotler and Gary Armstrong, Principles of Marketing, Pearson India, Global
Edition, 17th Edition. New Delhi: 2017.
 2. Rajan Saxena, Marketing Management, Tata-McGraw Hill, Fifth Edition New
Delhi:2015
3. Ramaswamy and Namakumari -Marketing Management- Indian Context -Global
Perspective, Sage Publications India Pvt Ltd; Sixth Edition 2018
4. C. B. Gupta and Dr. N. Rajan Nair, Marketing Management: Text and Cases 15th
Edition, S. Chand, and Sons 2012
5. N Rajan Nair and Sanjith R Nair, Marketing – Revised Edition, Sultan Chand &
Sons – Tb, 2017
Journals
1. Indian Journal of Marketing
2. GITAM Journal of Management, GIM, GITAM University, Visakhapatnam
3. Vikalpa, IIM, Ahmedabad
4. Management Review, IIM, Bangalore

Websites
https://swayam.gov.in/
https://www.coursera.org/search?query=marketing%20management

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 2 3 2 0 3 3 3 3
CO2 0 3 3 3 0 0 0 0
CO3 3 3 3 2 2 3 3 3
CO4 3 3 2 2 2 3 3 3
CO5 3 3 2 2 2 3 3 3

1-Low, 2- Medium and 3- High Correlation

 Course Code ACCN1071 L T P S J C

Course Name Cost and Management 4 4

Accounting
Course Owner Dept. of Accounting Syllabus version 1.0
Course Pre-requisite(s) Contact hours 60
Course Co-requisite(s) Date Approved
Alternate Exposure

This course is designed with fundamentals of Cost concepts and the usage of the accounting
information for better decision making. In the initial stages cost accounting was merely
considered to be a technique for ascertainment of cost of products or services on the basis of
historical data. In course of time due to competitive nature of the market, it was realized that
ascertainment of cost is not as important as controlling costs. Hence, cost accounting started
to be considered more as a technique for cost control as compared to cost ascertainment. Due
to technological development in all fields, now cost reduction has also come within the ambit
of cost accounting. Cost accounting is thus concerned with recording, classifying and
summarizing costs for determination of costs of products or services, planning, controlling
and reducing such costs and furnishing of information to management for decision-making.
Management Accounting: Management accounting is concerned with the provision of
information to people within the organization to help them make better decisions.

Course Objectives
1. To provide understanding of essential terms, concepts of cost, various methods and
techniques of costing and understanding of management accounting concepts.
2. To interpret and compute material cost, labor cost and overheads
3. To Prepare and interpret cost sheet
4. To develop skills in students to analyze various tactical decisions with the help of
marginal costing techniques for better decision making
5. To impart the essentials of Budgetary control and computation of various budgets.

UNIT - I Cost and Management Accounting No. of Hours 10

Meaning of costing, cost accounting and management accounting-Nature and Scope of Cost
Accounting and Management Accounting – Importance of cost center and cost unit - Cost
Accounting vs. Management Accounting vs. Financial Accounting.

Learning Outcomes:
 To understand the Nature and Scope of Cost Accounting and Management L2
Accounting
 To understand the significance of Cost Accounting and Management L2
Accounting
 To state the concepts of cost center and cost unit L1
 To understand the importance of cost center and cost unit L2
 To differentiate between Cost Accounting, Management Accounting and L3
Financial Accounting.
Pedagogy tools: Blended learning , Case let, video lectures, self-reading

UNIT - II Elements of Different Costs: No. of Hours 18

Direct and Indirect - Material Cost- Issue of Materials- Pricing Methods (LIFO, FIFO, Simple and
Weighted Average) - Labour cost- Direct and Indirect Labour Cost- Systems of Payment of Wages
(Halsey & Rowan Plans) - Overheads-Classification, Allocation and Apportionment of Overheads.
(NP)

Learning Outcomes:
After completion of this unit, the student will be able to
 To define and understand the concepts of direct and indirect - Material L1,L2
Cost, Labour Cost, other expenses.
 To calculate the issue price of materials using LIFO, FIFO, Simple and L3
weighted average methods.
 To Understand the concepts of Time & Piece rate systems and Bonus Plans. L2
 To calculate the wage rates using time rate, simple piece rate, Taylor’s L3
piece rate, Merrics piece rate, Gant’s, Halsey and Rowan’s plans.
 To Understand the concepts overhead classification, allocation and L2
apportionment.
 To calculate and distribute the overhead expenses using primary and L3
secondary distribution methods.

Pedagogy tools: Blended learning, Case let, video lectures, self-reading

UNIT - III Preparation of Cost Sheet No. of Hours 12

Classification of costs – prime cost – works cost – cost of production – cost of sales – Profit Margin -
Preparation of Cost sheet for special work orders (NP)

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the concepts of prime cost works cost, cost of production, cost L2
of sales and Profit Margin.
 To Understand the concept of Cost Sheet and its types. L2
 To Prepare a Cost Sheet L3
 To Understand the concept of Tenders L2
 To Prepare a Cost Sheet for special work orders L3

Pedagogy tools: Blended learning, Case let, video lectures, self-reading

UNIT - IV Managerial Applications of Cost-Volume-Profit and Break Even No. of Hours 12

Analysis
Analysis and Classification of different Costs- Fixed Cost- Variable Cost- incremental Cost-
Differential Costs- Opportunity Cost and Cost-Volume-Profit Analysis- Margin of Sales and Break
Even Point- Decisions involving alternative choices – Make or Buy Decision- determination of sales
mix – addition or deletion of a product (NP)

Learning Outcomes:
After completion of this unit, the student will be able to
 To State the different ways of classification of costs. L1
  To Understand the concepts of different costs L2
 To Understand the concept of Cost-Volume-Profit Analysis L2
 To Study the changes in costs, profits and sales with respect to changes in L4
volume.
 To Understand the concepts of Contribution, P/V ratio, BEP and Margin of L2
Safety
 To Calculate Contribution, P/V ratio, BEP and Margin of Safety L3
 To Understand the applications of marginal costing. L2
 To Analyse the decisions involving alternative choices L4

Pedagogy tools: Blended learning, Case let, video lectures, self-reading

UNIT - V Budgeting No. of Hours 8

Meaning of Budget, Budgeting and Budgetary control – Essentials of a Budgetary Control- Master
Budget- Flexible Budget- Production and Sales Budget- Zero Based Budgeting. (NP)

Learning Outcomes:
After completion of this unit, the student will be able to
 To Understand the concepts of Budget, Budgeting and Budgetary control L2
 To Understand the Essentials of a Budgetary Control L2
 To Understand the different types of Budget. L2
 To Prepare Flexible, Production and Sales budgets L3
 To Understand the concept of ZBB, its advantages and disadvantages. L2

Pedagogy tools: Blended learning,Case let, video lectures, self-reading

Course Outcomes:

1) Students will enhance the knowledge on the elements of cost

2) Student will be able to prepare of cost sheet
3) Students will be oriented on the concepts of Job, Batch, Contract and Process Costs and
Preparation of the relevant documents.
4) Students will be able to execute management accounting concepts in managerial decision
making.
5) Students will be able to plan and prepare financial budgets.

Textbook(s):
S.P. Jain & K.L. Narang (2013), Cost and Management Accounting, New Delhi: Kalyani
Publishers.

Additional Reading

Reference Book(s):
1. Khan & Jain (2012), Cost Accounting, New Delhi: Tata Mc-Graw Hill Publishing House.
2. Sharma & Shashi K.Gupta (2014), Management Accounting, New Delhi: Kalyani Publishers.
3. S.N.Maheswari (2012), Management Accounting, New Delhi: S.Chand Publications.

Journal(s):
1. GITAM Journal of Management. GITAM (Deemed to be University).
2. The Chartered Accountant, New Delhi.
3. The Management Accountant, Kolkata,
4. Journal of Management Accounting and Research, Jaipur.
5. Indian Journal of Commerce, IGNOU, New Delhi

Website(s):
1. https://www.icai.org/

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 1
CO2 1
CO3 1 1
CO4 1 2 1
CO5 1 1 1

1-Low, 2- Medium and 3- High Correlation

 Course Code OPTS1101 L T P S J C
Course Name Fundamentals of Business 3 3
Statistics
Course owner Dept. of Operations Syllabus version 1.0
Course Pre- NIL Contact hours 50
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

BusinessStatisticsisimportant,forfuturemanagers,tohaveafirmunderstandingofthebasicsof
statistics andits application to analyzeandcreatean edge for thebusiness. Student will beable
to understand the
measurementsystemsvariability,controlprocesses(asinstatisticalprocesscontrolorSPC). The
student shouldsummarize data,andto makedata-drivendecisions

Course Objectives
1. Understandthebasic conceptsofProbabilityandStatistics
2. Apply the analytical techniques in business transactions that would help in making
effective business decisions
3. Analyze problems in business transactions that would help in making effective
business decisions
4. Evaluate of the summarizing data, Evaluate and to make data-driven decisions
5. Evaluate competitive advantage for the business

UNIT - I Introduction to Statistics No of Hours:11

Meaning, Definition and Need - Techniques of ConductingSurveys - Survey Design -Sources
of Data - Methods of Primary DataCollection - Sampling -Differenttypes of Sample Design -
Data AnalysisandPresentation.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the concept of conductingSurveys. L2
 Apply sample designs in sources data. L3
 Analyse the method of primary data collection. L4
 Evaluate Sample designs in research. L5

Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment, Quizzes,

Graphs, Investigate, Diagrams, polls.

UNIT - II Measures of Central Tendency No of Hours: 12

Mean, Median, Mode.Measures of Dispersion: Range, QuartileDeviation, Mean Deviation,
Standard Deviation, Variance, Coefficient of Dispersion, CoefficientofVariation,
CombinedArithmeticMean and Combined StandardDeviation.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the basics of central tendency and measure of dispersion L2
 Apply central tendency methods in real life and research L3
 Evaluate the measure of dispersion method in real life and research. L5

UNIT - III Correlation and Regression Analysis No of Hours:10

Meaning of Correlation, Types of Correlation, Methods
ofComputationofCorrelationCoefficient:KarlPearsonandSpearman’sRank;MeaningofRegre
ssion,TypesofFindingtheRegressionEquations:LeastSquarePrincipleandUsingRegressionCo
efficientMethods, PredictionUsingthe Regression Equations.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the basics of correlation and regression L2
 Apply correlation analysis in real life business application L3
 Analyse the regression analysis in real life business application L4
 Evaluation of Prediction using regression equations L5

Pedagogy tools:Classroom practice, Discussion, Presentations, Assignment, Quizzes,

Graphs, Investigate, Diagrams, polls.

UNIT - IV Probability No of Hours: 10

Introduction, Definitions of Various Terms, Definition ofProbability and BasicProblems in
Probability.Index Numbers: Definition, Uses of Index Number Types of IndexNumbers–
Laspyre,Paasche’s,Fisher’s,Cost of LivingIndexNumbers.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the basics of probability and index numbers L1
 Apply probability and index numbers to solve problems L3
 Analyse the probability and index methods in real life business application L4

Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment, Quizzes,

Graphs, Investigate, Diagrams, polls.

UNIT - V Time Series Analysis No of Hours:07

Definition, Components of Time Series, Measurement of Trend: LeastSquare Method,
Moving Average Method, Report writing - Significance of Report Writing -Stepsin Report
Writing-Layout oftheResearchReport.

Learning Outcomes:
After completion of this unit, the student will be able to
 Understand the basics of the time series analysis L2
 Apply various methods of Time series component trends L3
 Analyse the report written in significance and layout of the research L4
Pedagogy tools: Classroom practice, Discussion, Presentations, Assignment, Quizzes,
Graphs, Investigate, Diagrams, polls.

NOTE: Proof’s of theorems and derivations of problems and distributions are excluded.
 Course Outcomes:

 Student will be able to enhance their skills on measurement systems and variability.
 Students will be able to plan and execute control processes.
 Student will be able to make data-driven decisions.
 Students will be able to evaluate of the summarizing data, evaluate and to make data-
driven decisions
 Student will be able to evaluate competitive advantage for the business.

Textbook(s):
1. J.KSharma(2013), Businessstatistics,NewDelhi:PearsonEducation.
2. S.C.Gupta&IndraGupta (2012),BusinessStatistics,Hyderabad:HimalayaPublishingHouse.
3. DavidM.Levine, DavidStephanTimothyC.Krehbiel,MarkL Berenson(2012), Statistics
formanagersusingMicrosoft Excel, NewDelhi: PrenticeHallIndia Pvt.
4. AmirD.Aczel,JayavelSounderpandian(2011),CompleteBusinessStatistics,NewDelhi:Tat
aMcGraw Hill.
5. S.P.Gupta&M.P.Gupta(2012),BusinessStatistics,New Delhi:SultanChand &Sons.

AdditionalReading

Reference Book(s):

Journal(s):

Website(s):

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1 3 2 0 0 2 2 0 0
CO2 2 2 0 0 2 2 0 0
CO3 3 3 0 0 1 1 0 0
CO4 2 2 0 0 2 2 0 0
CO5 2 2 0 0 2 2 0 0
1-Low, 2- Medium and 3- High Correlation
 BUAN1031 Excel L T P S J C

2 2

Course Owner Department of Syllabus version 1.0

Business Analytics

Course Pre- Contact hours 30

requisite(s)

Course Co- Date Approved

requisite(s)

Alternate
Exposure

Excel is an electronic spreadsheet program that is used for storing, organizing and
manipulating data. It is usually used in performing a large variety of computations on the data
and thus helping the companies to maximise the value of their data. With fe features
atures provided
by Excel, many business firms see it as a vital tool for administration and effective running of
a business.

Course Objectives
1. Understand the concept of range and use it in building excel formulas
2. Understand the usage of different functions in MS Excel
3. Perform what-if
if analysis using MS Excel
4. Perform multidimensional analysis using Pivot tables and charts
5. Solve basic optimization problems with solver add
add-in

Unit 1:Excel Range and Formulae No of hours: 6

Excel Range and Formulae -Range

Range – Naming range, Building basic formulae, Creating
advanced formulae, Using range names in formulae, Troubleshooting formulae

Learning Outcomes:

Use names for range in Excel L3

Build basic formulae L3
Build advance formulae L4
Use name range in formulae L4
Troubleshoot a formulae L4

Pedagogy tools: Blended learning,Case let, video lectures, self

self-reading

Unit II:Functions No of hours: 6

Functions: Text Functions, Logical and Information Functions, Lookup Funct

Functions,
ions, Date and
Time Functions, Math and Statistical Functions, Database Functions
 Evaluate how to use solver for optimization problem

Learning Outcomes:

Apply different text functions L3

Apply different logical functions L3
Apply different lookup functions L4
Apply different statistical functions L3
Apply different date and time functions L4

Pedagogy tools: Blended learning,Case let, video lectures, self-reading

Unit III:Pivot Tables and Chart No of hours: 6

Pivot Tables and Charts: Creating PivotTables, manipulating PivotTable, Changing

calculated value fields, PivotTable Styles, Grouping, sorting and filtering PivotTables,
Working with Pivot Charts

Learning Outcomes:

Apply pivot tables on a given problem L3

Apply chart on a given problem L3
Perform changing of calculated field values L4
Perform grouping, sorting and filtering on Pivot table L4

Pedagogy tools: Blended learning,Case let, video lectures, self-reading

Unit IV:What – If Analysis No of hours: 6

What – IF Analysis: Using Data Tables, Using Scenario Manager, Using Goal Seek

Learning Outcomes:

Distinguish different programs under what-if analysis L2

Apply data table for a given problem L5
Apply scenario manager for a given problem L5
Apply goal seek for a given problem L5

Pedagogy tools: Blended learning,Case let, video lectures, self-reading

Unit V:Working with Solver No of hours: 6

Working with Solver: Using Solver, Marketing Mix problem, Transportation Problem, HR
scheduling, Investment Decision

Learning Outcomes:

Use solver for Product mix problem L4

Use solver for Transportation problem L4
Use solver for HR scheduling problem L4
Use solver for investment decision problem L4
 Evaluate how to use solver for optimization problem Evaluate
how to use
solver for optimization problem
L5
Pedagogy tools: Blended learning,Case let, video lectures, self-reading

Course Outcomes
1. Build basic formulae in Excel
2. Apply different functions
3. Apply pivot tables on a given problem
4. Distinguish different programs under what-if analysis
5. Evaluate how to use solver for optimization problem

Text book
 Wayne L. Winston, Microsoft Excel - Data Analysis and Business Modeling,
Prentice Hall of India

Reference Book:
 Paul Mcfedris, Excel Functions and Formulas, Wiley

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
COURSE NAME ENTREPRENEURSHIP 2 2
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-
NIL Date Approved
requisite(s)
Alternate
Exposure
Entrepreneurship is an essential element for economic progress as it manifests its
fundamental importance in different ways: a) by identifying, assessing and exploiting
business opportunities; b) by creating new firms and/or renewing existing ones by making
them more dynamic; and c) by driving the economy forward – through innovation,
competence, job creation- and by generally improving the well-being of society.

COURSE OBJECTIVES
This course intends the students to
1. Describe the nature and characteristics of an entrepreneur.
2. Identify the barriers to start a new business in the present business environment and
discuss evaluation of entrepreneurship.
3. Explain the mindset of entrepreneurs and illustrate the business opportunities in
different areas.
4. Discuss the sources of business ideas and evaluate the procedures in developing a
good business Idea.
5. Evaluate the incentives for start-ups and EDPs to start own business.

COURSE SYLLABUS

UNIT-I : Nature & Characteristics of entrepreneurs

Entrepreneur and Entrepreneurship: Description and definition of entrepreneur –
Characteristics of entrepreneur – Functions of an entrepreneur – types of entrepreneurs –
concept of entrepreneurship – entrepreneurial culture – entrepreneurial process –
entrepreneurial competencies – entrepreneurial mobility.

UNIT-II :Evolution of Entrepreneurship

Genesis of entrepreneur and entrepreneurship : Theories of Entrepreneurship – Role of
entrepreneurship in economic development – Barriers of entrepreneurship - Entrepreneurship
and current business environment.

UNIT-III: Entrepreneurial Mindset& Motives

Entrepreneurial Motives, Motivating factors of entrepreneurship - Growth of
entrepreneurship in India – Agricultural Entrepreneurship to Industry entrepreneurship to
Services entrepreneurship – corporate entrepreneurship – women entrepreneurship.

UNIT-IV :Business Idea Generation

Business Idea generation: Sourcing of business ideas, innovative ideas, opportunity
identification, scanning of the environment - finding the gaps for new business and new way
of business - setting-up new ventures - acquiring existing business – franchising and
Entrepreneurship.
UNIT-V : Incentives & EDPs
Incentives for Developing Entrepreneurial Eco System &EDPs: Need and objectives of EDP
– Evolution of EDPs – Phases of EDPs – Course content and curriculum of EDPs –
Management Education centers and Entrepreneurship Development Programs- Incentives
from various organizations and also the important EDPs to start own business through the
support of incubation centres- Incubators, Accelerators, start ups .

COURSE OUTCOMES
 Describe the nature of entrepreneurship and functions of an entrepreneur.
 Identify the barriers to start a new business in the present business environment and
discuss the evaluation of entrepreneurship.
 Explain the mindset of entrepreneurs and illustrate the business opportunities in
different areas.
 Explain sources of business and illustrate step by step procedures in developing a
good business Idea.
 Evaluate the incentives for supporting start-ups and EDPs to start own business.

TEXT BOOK
Donald F. Kuratko (2014), Entrepreneurship: Theory, Process, Practice New
Delhi: Cengage Learning.
REFERENCES
1. Bill Bolton, John Thompson (2014), Entrepreneurs: Talent, Temperament and
Opportunity, Routledge 3rd Ed.
2. Arya Kumar (2014), Entrepreneurship: Creating and Leading an
Entrepreneurial Organization, New Delhi: Pearson Publications.
3. S.Anil Kumar & S.C Purnima (2014), Entrepreneurship Development, New
Delhi: New Age Publishers.
4.
A Shay and V Sharma (2012), Entrepreneurship and New Venture Creation,
New Delhi: Excel Books.
5. Vasant Desai (2012), Dynamics of Entreprenurial Development and
Management, New Delhi: Himalaya Publishing House.
6. Poornima M. Charantimath (2012), Entrepreneurship Development – Small
Business Enterprises, New Delhi:Pearson
JOURNALS AND NEWS PAPERS

1. Harvard Business Review

2. International Journal Of Entrepreneurial Behaviour And Research
3. International Journal Of Small Business Management
4. International Journal Of Entrepreneurship And Innovation Management
5. The Mint/ The Economic Times/Business Standard/Business Line Daily News
Papers.
 Programme Outcomes (POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 Emerging L T P S J C
Technologies

2 2

Course Owner Dept. of Business Syllabus version 1.0

Analytics

Course Pre Nil Contact hours 30

requisite(s)

Course Co-requisite(s)
requisite(s) NIL Date Approved

Alternate Exposure

Emerging digital technologies have generated new opportunities in the current business
landscape. These technologies have the capability of not only changing the existing products
and services but introducing innovative ones.

Course Objectives
1. Get an overview of different emerging technologies
2. Understand the basic concepts of AI and ML
3. Understand the basic models of cloud computing
4. Understand the basic technology of IoT
5. Understand the importance of blockchain in secure financial transactions

Unit - I Introduction to Artificial Intelligence No of Hours:6

What is AI, Applications and Examples, Issues and Concerns around AI

AI,, Ethical Concerns,
Knowledge Representation, Need of Expert System

Learning Outcomes:
After completion of this unit ,the student will be able to
•Define AI
L1
• Discuss different applications of AI L2
•Explain the need of expert systems L2

Pedagogy tools: Blended learning, Caselet, video lectures, self

self-reading

UNIT–II Introductionto Machine Learning No of Hours: 6

Aspects of developing a learning system: training data, Testing data, Applications of ML.
Machine Learning Paradigms: supervised learning models, Unsupervised Learning,
Reinforcement Learning

Learning Outcomes:
 After completion of this unit, the student will be able to
• Define Machine Learning L1
• Discuss different applications of ML L2
• Differentiate different learning paradigms in ML L2

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT–III Understanding Cloud Computing No of Hours:6

Cloud origins and influences, basic concepts and terminology, goals and benefits, risks and
challenges. Fundamental Concepts and Models: Roles and boundaries, cloud characteristics,
cloud delivery models, cloud deployment models

Learning Outcomes:
After completion of this unit, the student will be able to
• Explain Cloud Computing
L1
• Understand different models in cloud computing L2
• Understand the applications of Cloud Computing
L2

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT-IV Introduction to Internet of Things No of Hours: 6

An overview, the flavor of the internet of things, the technology of the internet of things,
enchanted objects, who is making the internet of things. Design Principles for Connected
Devices: Calm and ambient technology, web thinking for connected devices.

Learning Outcomes:
After completion of this unit, the student will be able to
 Explain Internet of Things L1
 Understand different applications of IoT L2
 Understand design principles of IoT L2

Pedagogy tools: Blended learning, Caselet, video lectures, self-reading

UNIT-V Introduction to Blockchain No of Hours: 6

Introduction, Features, Fundamentals of Blockchain and key components, Permission and
Permission-less platforms, Bitcoin overview, Building blocks of Bitcoin, Bitcoin – Wallets,
Bitcoin – POW Consensus & mining.

Learning Outcomes:

After completion of this unit, the student will be able to

• Define Blockchain L1
• Discuss different components of Blockchain L2
• Explain Bitcoin L2
 Course Outcomes:
1. Explain the concept of AI and its Applications
2. Explain the concept of Machine Learning and its Applications
3. Discuss different cloud computing deployment models
4. Explain how IoT helps in connecting devices
5. Discuss the importance of blockchain technologies in secure financial
transactions.

Reference Books
1. Stuart Russell, Peter Norvig, Artificial Intelligence: A Modern Approach, 3rd
Edition,Pearson Publications, 2020

2. Blockchain: Blueprint for a New Economy, Melanie Swan O’Reilly Publications

3. Thomas Erl, Ricardo Puttini, Zaigham Mahmood ,Cloud Computing: Concepts,

Technology & Architecture, Prentice Hall, 2013

4. Adrian McEwen, Hakim Cassimally, Designing the Internet of Things, Wiley, 2013.

5. Saikat Dutt, Subramaniyam Chandramouli, Amit Kumar Das, Machine Learning,

Pearson Education

Programme Objectives (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3

CO1 1 0 0 1 1 1 0 0

CO2 1 1 1 1 0 2 0 2

CO3 0 0 0 2 2 2 2 2

CO4 0 0 2 1 2 2 2 2

CO5 1 0 0 1 2 2 0 2

1-Low, 2- Medium and 3- High Correlation

 COURSE CODE L T P S J C
COURSE NAME BUSINESS LAWS 3 3
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure
Ignorance of law is no excuse and everyone is supposed to know the law of the land. Law
controls and regulates the external behavior of human beings. Human conduct must conform
to legal rules and regulations. Business law is a branch of general law and it controls and
regulates commercial transactions involving businessmen, traders, importers, exporters,
consumers, etc. The present business laws consist of the general principles of Contract
(Contract Act), Law of Agency, Sales of Goods Act, Partnership and Company Law.

COURSE OBJECTIVES
• To understand the basic concepts of Contracts, Sale of goods, Agency etc
• To acquaint with special legislations dealing with business transactions
• To elucidate the process of formation and winding up of a company

COURSE SYLLABUS

UNIT-I: Importance of Contract Act: Meaning and kinds of Contracts, essentials of a

Contract, Offer and Acceptance, free consent, capacity of the parties, lawful consideration,
legality of object, performance of Contract, discharge of Contract, quasi Contract.

UNIT-II: Sale of Goods Act: Sale and Agreement to sell, conditions and warranties, transfer
of property, Rights of unpaid seller.

UNIT-III: Law of Agency: Definition - kinds of agents - creation of Agency- rights and
duties of agent and principal - termination of Agency.

UNIT-IV: Partnership Act 1932: Meaning and scope of partnership, formation of

partnership, registration of partnership, kinds of partners, dissolution of a partnership firm,
limited liability partnership (LLP).
 UNIT-V: Company Law: Definition and kinds of companies - formation and advantages of
incorporation of a company - Memorandum of Association- Articles of Association -
Prospectus - winding up of a company.

Case let (not exceeding 200 words)

COURSE OUTCOMES:
 Students would learn the importance of contracts in Business Transactions.
 Students would be able to know different legislations dealing with business and
commerce like Sales of Goods Act, Partnership Act and an elementary knowledge of
Company Law.
 Students can enhance their knowledge on various business laws.
 Students can enhance their knowledge on Partnership Act.
 Students can enhance their knowledge on Company law.

TEXT BOOK
Avatar Singh, "Business Laws", Eastern Book Company, Lucknow, 2014

REFERENCES
1. Maheswari & Maheswari, "Business Laws", Himalaya Publishing Company, New
Delhi, 2013
2. Akhileshwar Pathak, "Legal Aspects of Business", Pearson, New Delhi, 2014

JOURNALS
1. Business Law Reports
2. Journal of Institute of Management Accountant

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C

COURSE NAME FINANCIAL 3 3

MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Finance is the life blood of the business. Financial Management is one of the key areas of
management. This Course helps in understanding of the fundamentals of financial
management in terms of investment; financing and dividend policy. This course is designed to
familiarize the students with the basic concepts and practices of Financial Management.

COURSE OBJECTIVES
1) To familiarize the students with the basic concepts of Financial Management.

2) To give thorough understanding of the practices of basic Financial Management.

SYLLABUS
UNIT-I: Financial Management - An Introduction
Meaning and Definition of financial Management, Goals of Financial Management, Finance
Functions, Organisation of finance function, Interface between Finance and other business
functions, Financial Planning, Steps in Financial Planning, Factors Affecting Financial Plans,
Time Value of Money.

UNIT-II: Investment Decisions

Introduction to Capital Budgeting, Importance of capital Budgeting, Capital Budgeting
Process, Techniques of Capital Budgeting - Accounting Rate of Return, Pay Back Period, Net
Present Value, Internal Rate of Return and Profitability Index.

UNIT-III: Financing Decisions

Cost of Capital - Cost of Debt, Cost of Preference Shares, Cost of Equity Shares, Cost of
Retained Earnings, Weighted Average Cost of Capital; Leverages – Introduction – Types of
Leverages – Measurement of Operating Leverage, Financial Leverage and Combined
Leverage ; Capital Structure – Introduction, Features of Ideal Capital Structure, Factors
affecting Capital Structure, Theories of Capital Structure - Net Income Approach, Net
Operating Income Approach, Modigliani and Miller Approach and Traditional Approach
 UNIT-IV: Working Capital Management - Introduction – Concepts of Working Capital,
Objective of Working Capital Management, Need for Working Capital, Operating Cycle,
Determinants of Working Capital, Estimation of Working Capital.

UNIT-V:Dividend Decisions - Introduction, Forms of Dividends, Types of Dividend

Policies, determinants of Dividend Policy -Theories of Dividend Policy - Walter Model,
Gordon Model, Modigliani and Miller Model – Bonus Shares and Stock Split – Legal,
procedural and Tax Aspects of Dividend Policy.

COURSE OUTCOMES

1) Students can make optimum decisions pertaining to raising funds, making

investments and managing the assets of a corporation, big or small.
2) Students learn to manage finances with the ultimate goal of creating value.
3) Students can perform working capital management.
4) Students can execute dividend decisions and can design a dividend policy.
5) Students can take financial decisions and design financial strategies.

TEXTBOOK
R.K. Sharma &Shashi K. Gupta(2014),Financial Management.Ludhiana:Kalyani
Publications.

REFERENCE BOOKS
3. I.M. Pandey (2010),Financial Management,NewDelhi:Vikas Publications.
4. M.Y. Khan & P.K. Jain. (2013), Financial Management.New Delhi: Tata McGraw
Hill.

JOURNALS
1. Chartered Financial Analyst - ICFAI - Hyderabad.
2. GITAM Journal of Management, Visakhapatnam.
3. Journal of Financial Management and Analysis - Centre for Financial Management
Research.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 2 Program Core (PC) :

Course Level
Course Title L T P S J C
code (1/2/3)

2 Organizational Behavior 3 0 0 0 0 3
Production & Operations
2 Management 3 0 0 0 0 3

2 Strategic Management 4 0 0 0 0 4
Self -Awareness
3 Personality Development 3 0 0 0 0 3
Industrial Project Report
3 & Viva-voce 0 0 0 2 0 2

3 Business Simulation 2 0 0 0 0 2

3 Comprehensive Viva 0 0 0 0 2 2
 COURSE CODE L T P S J C

ORGANIZATIONAL
COURSE NAME 3 3
BEHAVIOR

Course Owner Syllabus version 1.0

Course Pre-
Contact hours 45
requisite(s)

Course Co-requisite(s) NIL Date Approved

Alternate Exposure

Practicing managers have long understood the importance of interpersonal skills to

managerial effectiveness. Till about three decades ago, most business schools focused on the
functional aspects of management – specifically finance, accounting and quantitative
techniques. Though Organizational Behavior was a core course right from the inception of the
BBA program, the focus was essentially on gaining a psychologically understanding of
human behavior, and not on acquiring usable skills. In the last two decades, academia has
come to realize the importance that an understanding of human behavior to managerial
effectiveness. The course focuses majorly on conceptual knowledge, with emphasis on
analytical and presentational skills
COURSE OBJECTIVES
1) The objective of the course is to give to the students a foundation in understanding
human behaviour at work.

2) This is done in a three stage process. Stage one deals with individual behavior, stage
two with group behaviour and stage three gives an overview of the organizational and
performance related factors

SYLLABUS
UNIT-I: Introduction Nature and Importance of Organizational Behavior - Management
Functions, Roles and Skills – People Skills.

UNIT-II: Foundations of Individual Behavior - The Perception process – Factors, Person

Perception - Learning – Theories of Learning, Principles of Learning - Motivation – Primary
and General Motives, Theories of Motivation – Maslow, Herzberg, Equity Theory, Goal-
Setting Theory – Expectancy Theory
 UNIT-III: Foundations of Group Behavior - Nature of Groups – Structure, Types, Stages of
Group Development - Group Decision-Making – Groups vs. Individual, Groupthink, Group
shift, Group Decision-Making Techniques.

UNIT-IV: Managing Group Behavior - Leadership – Nature and Importance, Theories-Trait

theories, Behavioral Theories, Contingency Theories - Understanding Work Teams – Nature
of Teams, Types of Teams, Effectiveness of Teams, Team Building - Conflict – Intra-
personal and Interpersonal Conflict.

UNIT-V: Foundations of Organizational Behavior - Organizational Structure – Work

Specialization, Departmentalization - Span of Management, - Organizational Culture: Nature
– Creating and Maintaining a Culture.
Case Analysis (Not exceeding 250 words).
COURSE OUTCOMES
 Students equipped with an ability to identify, explore and examine factors impinging
on individual and group behaviour in organizations in the new millennium.
 Students can develop strategies to manage group dynamics.
 Students can explain the terminology associated with organizational behaviour.
 Students can incorporate and apply the predominant organizational behaviour
theories to work with real life organizational issues concerned with Human
Behaviour at work place.
 Students can design strategies for change management and creating organisation
culture.
TEXT BOOK
Robbins S., JudgeT.A.Vohra N (2013),Organizational Behavior, New Delhi: Pearson
Education.
REFERENCE BOOKS
1. Moorehead and Griffin (2013),Organizational Behavior, New Delhi: AITBS.
2. Archana Tyagi (2011),OrganisationalBehaviour, New Delhi: Excel Books.
3. Gangadhara Rao, V.S.P. Rao &Narayana (2001),OrganisationalBehaviour, New
Delhi: Konark Publishers. (latest edition)
4. Newstrom& Keith Davis (2012),OrganisationalBehaviour, New Delhi:Tata Mc-Graw
Hill Publishing Co.Ltd.
JOURNALS
1. GITAM Journal of Management, Visakhapatnam.
2. Indian Management, New Delhi.
3. Indian Journal of Industrial Relations, New Delhi.
4. South Asian Journal of Management, Hyderabad.
5. Human Capital, New Delhi.
6. Productivity, New Delhi.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
PRODUCTION
COURSE NAME AND OPERATIONS 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure
The concept of production is the process through which goods and services are created.We
can include both manufacturing and service organizations within the purview of production
management. Thus the essential futures of the production function are to bring together
people, machines and materials to provide goods or services thereby satisfying the wants of
the people. The scope of the production enables us to look at the problem of production
management in a much wider perspective. This paper indicate the general applications of the
techniques of management, machines and materials

COURSE OBJECTIVES
1) To enable to the students to understand the basic principles of Production
Management
2) To help them apply techniques of Production Management

SYLLABUS
UNIT-I: Production and Operations Management - Production and Operation Functions -
Manufacturing Systems –Differences Between Manufacturing and Service Operations -
Functions of Production and Operations Manager.

UNIT-II: Production Planning and Control: Steps in PPC - Techniques of Production

Planning and Control

UNIT-III: Plant Location and Layout Planning: Location of Service Facilities -Location
Decision -Types of Layout – Factors Affecting Plant Location.

UNIT-IV: Productivity: Factors Affecting Productivity -Job Design -Process Flow Charts -
Methods Study -Work Measurement.

UNIT-V: Materials Management: Costs Associated with Inventory - Economic Order

Quantity - ABC Analysis – Just in-time Production. Quality Management: Acceptance
Sampling -Control Charts –Quality Circle.
 COURSE OUTCOMES

 Students can design and execute operations in achieving various competitive

capabilities.
 Students also learn how to help an organization in improving productivity and
meeting customer’s competitive capabilities.
 Students can perform layout planning and design.
 Students can design strategies for effective productivity.
 Students can do ABC analysis for effective materials management.

TEXT BOOK
Aswathapppa& Bhat (2013), Production and Operations Management,New Delhi:
Himalaya Publishing House.

REFERENCE BOOKS
1. Everett E. Adam, Jr. and Ronals J. E. Ebert (2012),Production and Operations
Management: Concepts, Models and Behavior,New Delhi: Prentice Hall of India.
2. S.N. Chary (2011), Production and Operations Management, New Delhi:Tata Mc-
Graw Hill Publishing Co. Ltd.

JOURNALS
1. GITAM Journal of Management, Visakhapatnam.
2. Productivity.
3. LaghuUdyog.
4. Economic & Political Weekly, New Delhi.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 CourseCode CourseTitle L T PS J C
Strategic Management 4 4
CourseOwner Syllabusversio 1.0
n
CoursePre- Principles of Management Contacthours 45
requisite(s)
CourseCo-requisite(s) Business Environment DateApproved
AlternateExposure

Any change that a business plans to implement has a strategy. The key to any
successful strategy is the thoroughness of its formulation and
implementation. Managers as leaders need to make strategic decisions on
sound judgement. It is imperative that every management student should be
exposed to basic methodology of strategic management and the steps taken
for rolling out an effective strategy.

Course Objectives
1. Demonstrate the ability to think critically in relation to a particular
problem/situation through real-world scenarios.
2. Analyze the main structural features of an industry and develop strategies
that position the firm most favorably in relation to competition.
3. Realize the nature and dynamics of the strategy formulation and
implementation processes as they occur in complex organizations.
4. Explain how the evaluation and control of the strategies are crucial in
accomplishing the intended results.

Unit I: Basic concepts of Strategic Management No of Hours - 8

Strategy – Evolution of Strategic Management – Meaning and Scope of Strategic
Management – Need and Benefits of Strategic Management – Characteristics of
Strategic Decisions – Strategic Management Process – Prescriptive and Emergent
Approaches to Strategy Making – Challenges for Strategic Management –
Growing Relevance of Strategic Management in India.

Learning Outcomes:
After completion of this unit, the student will be able to
 describe the concepts of strategic management, and its evolution L2
 explain the approaches and challenges to strategic management
L2
 discuss the growing relevance of strategic management in India
L2

Pedagogy Tools: Case study, Videos, Discussion, Self-reading, Polls, Student

Presentations

Unit II Strategic Direction & Strategic Analysis No of Hours-

11
Mission, Vision and Objectives – Environmental Analysis: Social and Cultural,
Techno-logical, Economic, Political Environment – Industry Analysis: Market
Environment, Customer, Demographic Factors, Geographic Factors, Competitor
Analysis – Porter’s Five Forces Model, Organization Analysis: Resources,
Capabilities, Core Competencies and SWOT analysis.

Learning Outcomes:
After completion of this unit, the student will be able to
 explain the tasks of strategic direction viz., mission, vision and objectives
L2
 diagnose the general environment, industry trends
L4
 examine the internal competitive strengths and weaknesses of an
organization L4

Pedagogy Tools: Case study, Videos, Discussion, Self-reading, Polls, Student

Presentations

Unit III Strategy formulation & Choice No of Hours -

12

Tools for Strategy Formulation: TOWS Matrix – BCG Matrix – Corporate Level
Strategies: Stability, Growth, and Retrenchment Strategies – Business Strategies:
Cost Leadership, Differentiation and Focus Strategies – Functional Strategies.

Learning Outcomes:
After completion of this unit, the student will be able to
 select appropriate strategies using TOWS matrix and BCG matrix
L3
 apply the concepts to develop strategies at various levels
L3

Pedagogy Tools: Case study, Videos, Discussion, Self-reading, Polls, Student

Presentations

Unit IV : Strategy Implementation No of Hours –

8
No of Hours- N
Steps in Strategy Implementation – Role of Leadership in Implementation – 7S
Framework for Successful Strategy Implementation.
Learning Outcomes:
After completion of this unit, the student will be able to
 explain the steps involved in the successful implementation of a
strategy L2
 identify the role of leadership in Implementation L2
 discuss the significance of 7S framework in strategy implementation
L2

Pedagogy Tools: Case study, Videos, Discussion, Self-reading, Polls, Student

Presentations
 Unit V: Strategy Evaluation and Control No of Hours - 6

Strategy Evaluation and Control Process – Essential Features of an Effective

Evaluation and Control System – Types of Strategic Control.

Learning Outcomes:
After completion of this unit, the student will be able to
 discuss the process of evaluating and controlling the chosen strategies for
achieving the desired results
L2
 illustrate the features of an effective evaluation and control system
L2
 classify the different types of strategic controls L2

Pedagogy Tools: Case study, Videos, Discussion, Self-reading, Polls, Student

Presentations
Case Let (Not Exceeding 200 Words)

COURSE OUTCOMES
1. Explain the various Strategic Management factors
2. Interpret the impact of Strategic Management and its policies on the business
development.
3. Analyse the growth Policy and Future plan Policy as stabilization techniques.
4. Explain the importance of strategic management and its involvement of business
5. Analyse the need for Strategy & its formulations

Text Book
1. Francis Cherunilam. “Strategic Management”, Himalaya Publishing
House Pvt. Ltd., Mumbai, 2016.
2. P. Subba Rao. “Business Policy and Strategic Management”, Himalaya
Publishing House Pvt. Ltd., Mumbai, 2016.
References
Thomas L. Wheelan, J. David Hunger, Alan N. Hoffman and Charles E. Bamford
"Concepts in Strategic Management and Business Policy", Pearson Education
Limited, New Delhi, 2018.
Journals
1. Harvard Business Review, Harvard Business School, USA
2. Vikalpa, Indian Institute of Management, Ahmedabad
3. The Indian Management Researcher, GITAM Hyderabad Business School
 Programme Outcomes (POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5

1-Low, 2- Medium and 3- High Correlation

***
 CourseCode CourseTitle L T P S J C
Self Awareness And 4 4
PersonalityDevelopment
CourseOwner Department of HRM Syllabusversio 1.0
n
CoursePre- Principles of Management Contacthours 45
requisite(s)
CourseCo-requisite(s) Business Environment DateApproved
AlternateExposure

INTRODUCTION
Selfawarenessandpersonalitydevelopmentisgoingtobuilduponthestudents’ basic
understanding of intelligence, learning and personality.Thecourse would help in
relating their learning to its importance in the presentindustry context in a dynamic
and complex environment where stress is
on“HUMANCAPITAL”Themainaimofthiscourseistoequipthestudentswiththe
required theoretical knowledge to gain insight in personality developmentand self
awareness which would result in better motivation of self and
group(team),implementingthesametobringaboutacohesivedevelopmentintheirdecisio
n making process.
COURSE OBJECTIVES
1) ToenabletheStudenttogainaninsightintotheselfandtheprocessofPersonalityDevelop
ment
2) Toenablethestudenttoexplainthefactorsthatdeterminepersonality.
SYLLABUS
UNIT-
I:Personality,NatureandImportance,Individuality,Character,DeterminantsofPersonal
ity,HereditaryPotentials,EnvironmentalInfluences,SituationalFactors
UNIT-II:SelfEsteem,Know Yourself,DevelopSelfEsteem,FaceandAccept Reality,
Accept Yourself, Self Improvement, Plan to improve
yourself,Visualizeyourbestself,Longtermgoals,Shorttermobjectives,ActionPlans,
Developing Positive Attitudes, Development of Attitudes, Learning
Attitudes,Improveyourattitudes,Coping withotherpeople’snegativeattitudes,
UNIT-III: Self Motivation, Sources of Motivation, Willingness to work,Unpleasant
tasks, Responsibility, Dependability, Self Management, Efficientwork habits, Time
Management, Resource Management, Stress Management,Thinking Skills, Thinking
Defined, Higher-order thinking abilities,
Criticalthinking,Creativethinking,DecisionMaking,ProblemSolving,
UNIT-IV: Transactional Analysis, Nature and Importance, Ego States,
LifePositions,Transactions,JohariWindow,NatureandImportance,JohariWindowas a
ModelofInterpersonal Interactions,
 UNIT-
V:EmotionalIntelligence:NatureandImportance,IQversusEQ,ComponentsofEmotionalInt
elligence,Selfregulation,SelfAwareness,Motivation,Empathy, SocialSkills.
Case Analysis (Not Exceeding 200 words)

COURSE OUTCOMES
3 Thestudentwillbeabletounderstandhis/herpersonalityandtheprocessof self-
development.
4 Thestudentwillbeabletounderstandtheother’spersonalitytooandinteractpositively.
TEXTBOOK
WallaceandMasters(2012),PersonalDevelopmentforLifeandWork10thEdition,NewDelh
i:CengageLearning
REFERENCEBOOKS
a. Robbins,Stephen&Sanghi.S.(2013),OrganizationalBehavior,NewDelhi:
PearsonEducation.
b. Clegg,Brian(2012),PersonalDevelopment,NewDelhi:KoganPageLtd.,
c. McGrathEH.(2011),BasicManagerialSkillsforAll6thEditionIndia,Prentice
Hall.
JOURNALS
1. GITAMJournalofManagement,GITAM(DeemedtobeUniversity),Visakhapatnam.
2. HarvardBusinessReview.
3. ICFAIJournalo fHRM.
4. HRMReview.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
BUSINESS
COURSE NAME 2 2
SIMULATION
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Through this course, students get the chance to develop a holistic understanding of basic
business principles from the very beginning in an engaging learning experience. Each
business discipline has its broad body of knowledge and can be mastered in theory, but
experiencing how business works in practice can be the ideal foundation for deep and
ongoing learning.

COURSE OBJECTIVES:
This course is designed to enable students to learn about the private enterprise system and
better understand how organizations operate within that environment.

SYLLABUS
Resources: “Foundation™” Web-based Simulation www.capsim.com
This subscription, web-based simulation offers the experience of making business decisions
in a competitive marketplace.By using web based simulation, students learn Business
Fundamentals by creating and developing their product line, market their products, manage
their production and raise funds to run the company. Also, students learn to read and
understand financial statements, the cause and effect between each part of the company and
balance competing demands in the changing marketplace. Foundation provides a framework
for understanding business processes, decision-making and key financial reports. By giving
participants a hands-on opportunity to run a company, students learn the building blocks of
business.
COURSE OUTCOMES
 Students will be able to perform various business simulations for better planning and
development.
  Students will explore the functional areas of business including management,
accounting, product development, marketing, production and operations management,
human resource management, and finance.
 Students will enhance their knowledge in the concepts, language, and conversations
that have evolved to help manage profit seeking organizations.
 Students will enhance their knowledge in how to be successful in an environment
characterized by uncertainty and risk.
 Students will be able to design various business strategies for successful running of
business.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 4 Program Electives:
Course code Level Course Title L T P S J C

3 Consumer Behavior 3 0 0 0 0 3

3 Sales and Distribution Management 3 0 0 0 0 3

3 Stock Market Operations 3 0 0 0 0 3

3 Indian Financial System 3 0 0 0 0 3

3 Human Resource Development 3 0 0 0 0 3

3 Performance Management 3 0 0 0 0 3

3 Social Entrepreneurship 3 0 0 0 0 3

3 Family Business Management 3 0 0 0 0 3

Customer Relationship
3 Management 3 0 0 0 0 3
Advertising and Brand
3 Management 3 0 0 0 0 3

3 Insurance Management 3 0 0 0 0 3

3 Income Tax Law & Practice 3 0 0 0 0 3

3 Industrial Relations 3 0 0 0 0 3

3 Employment Laws 3 0 0 0 0 3

3 Contemporary Business Models 3 0 0 0 0 3

Design Thinking & Frugal
3 Innovation 3 0 0 0 0 3
 COURSE CODE L T P S J C
CONSUMER
COURSE NAME 3 3
BEHAVIOR
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The Course would emphasis on the Psychological and sociological elements and their impact
on consumer decision making. The course will enable students to take a holistic view of the
buyer and help equip them with knowledge of various dimensions of consumer behavior and
buyer behavior and align the knowledge with appropriate Marketing strategies.

COURSE OBJECTIVES
The objective is to gain the theoretical and conceptual concepts of buyer behavior and apply
them to real life marketing situations and practices.

SYLLABUS

UNIT-I:Introduction to Consumer Behaviour: Inter disciplinary approach, consumer

behaviour and marketing strategy, determinants of consumer behaviour, impact of consumer
behaviour on segmentation, targeting and positioning.
UNIT-II: Consumer Motivation-motivation as a psychological force, the dynamics of
motivation,types and systems of needs,the measurement of motives, ethics and consumer
motivation,Personality and consumer behavior-Personality meaning ,theories of personality
,personality and understanding consumer diversity, Brand personality ,Self and self Image.
UNIT-III: Consumer perception-Elements of Perception, Dynamics of perception, consumer
imagery, Perceived risk.
UNIT-IV: Consumer Learning –The elements of learning, Behavioral Learning theories
,Cognitive learning theories, Measures of consumer learning, Consumer attitude formation
and change-meaning of attitude structural models of attitude.
UNIT-V: Communication and consumer behavior-components of communication, the
communication process, designing persuasive communications, Consumer decision making
and beyond-Decision meaning, Levels of consumer decision making, a model of consumer
decision making ,beyond the decision making –Consuming and processing

COURSE OUTCOMES

 Students will be able to examine various behavior Dimensions of consumers and take
Marketing Decisions.
 Students will observe factors that influence consumer behavior.
 Students will be able to examine customer perception and personality.
 Students will be able to assess customer attitude and customer learning.
 Students will be able to design marketing mix strategies based on the study of consumer
behaviour.
 PRESCRIBED BOOK
SchiffmanKanuk (2013), Consumer Behaviour,Pearson Publications, New Delhi
REFERENCE BOOKS
1. Howkins etal (2014) Consumer Behaviour,McGraw hill publications
2. Loudon, D.L. and Bitta, A. J. D, Consumer Behavior, Concepts and
Applications,Tata McGraw Hill.
3. Peter, J.P. and Olson, J.C.,Schiffman, L.G. and KanukL.L, Consumer Behavior and
Marketing Startegy, Prentice Hall, India.
4. Assael, H. Consumer Behaviour and marketing Action, Ohio, South Western,
5. Engle, J F etc. Consumer Behaviour, Chicago, Dryden Press, Electives (Mktg)
6. Howard, John A etc. Consumer Behaviour in marketing Englewood Cliffs, New
Jersey, Prentice Hall Inc.

JOURNALS

1. Professor Russell W. Belk,Book Series: Research in Consumer Behavior, ISSN:

0885-2111.
2. Asia Pacific International Journal of Marketing ISSN 0954-7517
3. Arts Marketing an International Journal. ISSN 2044-2084
4. European Journal of Marketing ISSN: 0309-0566
5. International Journal of Commerce and Management 1056-9219

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C

SALES AND
COURSE NAME DISTRIBUTION 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Sales Management focuses on the sales techniques and the management of the sales force.
The success of any sales and marketing department lies in the effectiveness of the Sales
Force. The goal of the Sales Management course is to examine the
elementsofaneffectivesalesforceasakeycomponent of the organization's total marketing
effort. A successful Sales Managerneeds to understand the fundamentals of the sales
process, the relationshipbetween sales and marketing, sales force structure and issues in
recruiting,selecting, training, motivating, compensating and retainingsalespeople.

COURSE OBJECTIVES
• Tounderstandtheplanningandstaffingneedsinprofessionalsales
• Tolearnhowtomanageandmotivateaprofessionalsales team asa Salesmanager
• Toanalysethekeysuccessfactorsforsalesexecutiveperformance

UNIT-I: Introduction to Sales Management - Evolution of Sales Management, importance

of Sales Management, types of Selling, difference between Selling and Marketing, Modern
Day Sales Activities, Selling Skills, Selling Strategies, Selling Process.

UNIT-II: Sales Planning and Budgeting: Sales planning process, sales forecasting methods,
sales budgeting process, methods used for deciding sales budget, types of quotas and quota
setting procedure, reasons for establishing or revising sales territories, routing and scheduling
sales persons, market cost analysis.

UNIT-III: Sales Force Management: Recruitment and selection of the sales force, training
the sales force, sales force motivation, sales force compensation, sales force control and
evaluation.

UNIT-IV: Introduction to Distribution Management -Definition, need for Distribution

Channels, designing the Marketing Channels, Motivating and Evaluating Channel Members,
Capturing the Customer requirements

UNIT-V: Managing Distribution Channels - Managing Channel Information Systems,

reasons for Channel Conflicts, Managing Conflict, Managing, Ethical issues in Sales and
Distribution Management
 COURSE OUTCOMES
 Students would be able to understand the planning and staffing needs in
professional sales.
 Students would learn how to manage and motivate a professional sales team, as a
sales manager.
 Students would be able to analyze the key success factors for sales executive
performance.
 Students would learn how to manage and motivate distribution channel members.
 Students can manage distribution channels and manage conflicts.

TEXT BOOK
1. Krishna K Havaldar, Vasnt M Cavale(2011) Sales and Distribution Management, 2nd
edition, Tata Mcgraw Hill

REFERENCES
1. Tapan K. Panda &Sunil Sahadev (2011), Sales and Distribution Management 2nd
edition Oxford Press.
2. S.L. Gupta, M.K.Rampal (2009) Cases in Sales and Distribution Management,
Himalaya Publication house.
3. K.Sridhara Bhat (2011) Sales and Distribution Management, 1st, Himalaya
Publication house.
4. S.A.Chunawalla (2012) Sales and Distribution Management, 3rd edition, Himalaya
Publication house.
5. Dinesh kumar (2012) Marketing Channels ,Oxford Press.
6. Richard R Still, Edward W Cundiff, Norman &A P Govoni(2011) Sales and
Distribution Management, 5th edition, Pearson Publications.
7. Spiro Stanton & Rich (2010) Management of Sales Force, 13th edition, Tata McGraw
Hill.
8. Prof. M.V. Kulkarni (2010) Sales and Distribution Management, Everest Publishing
House.
9. Anne T Coughlan etal (2011), Marketing Channels, 7th edition, Pearson education.
10. . Mark W Johnston, Greg W Marshall (2009), Sales Force Management, 9th edition,
Tata McGraw Hill.
11. Dr.S.L.Guptha (2010), Sales and Distribution Management, 2nd edition, Excel books.
12. PingaliVenugopal (2012) Sales and Distribution Management, Sage Publications.

JOURNALS
1. IndianJournalofMarketing&JournalofAdvertisingResearch
2. GITAMJournalofManagement,GITAMInstitute of
Management,GITAMdeemed to be university, Visakahapatnam
3. Harvard Business Review, Harvard Business School Publication Co. USA
4. Vikalpa, Indian Institute of Management, Ahmedabad
Programme Outcomes (POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
CUSTOMER
COURSE NAME RELATIONSHIP 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Customer Relationship Management is all the tools, technologiesand

procedurestomanage,improve,orfacilitatesales,supportandrelated interactions with
customers, prospects, and business partners throughoutthe enterprise. At its core, a
CRM tool creates a simple user interface for a collection of data that helps businesses
recognize and communicate with customers in a scalable way. The goal of the system is to
track, record, store in database,and
thendeterminetheinformationinawaythatincreasescustomerrelations. At its core, a CRM tool
creates a simple user interface for a collection of data that helps businesses recognize and
communicate with customers in a scalable way.

COURSEOBJECTIVES
This course intends the student to

1. Know the basic concepts of Customer Relationship Management and study

customer loyalty.

2. Examine the process of CRM in varied sectors

3. Learn the analytical tools and techniques useful to maintain CRM

4. Recognizethe significance of marketing and communication channels in CRM

5. Study the facets of implementation of CRM

COURSE SYLLABUS
UnitI: IntroductiontoCRM
Need for CRM, benefits of CRM, CRM model, Customer life time value, Customer
Retention, Determinants of retention.
CustomerLoyalty: attitudinal VS Behavioural loyalty, types of loyalty, loyalty ladder,
loyalty classification on profitability and duration, types of loyalty programmes, Process of
designing loyalty programme.

UnitII: CRM Process

Process of CRM, CRM process in retailing, CRM in services marketing: Quality dimensions
and service gaps. CRM in Business organizations (B2B), Features & advantages of e-
CRM;CRM Cycle.
UnitIII:Toolsand techniques inCRM
Data and its importance in CRM: Customer database, Passive marketing database and Active
marketing database
Data Warehouse: Features of Data Warehouse, ETL process, Multidimensional Analysis.
Data Mining: Concept of Data Mining, Techniques. Applications in CRM: Customer
Segmentation, Customer Churn Prediction, Market Basket Analysis

Unit IV: CRM & Marketing channels

Dist rib ution C ha nnels : Functions of dis tribution channels, Factors affecting CRM
through dist ri bution channels, Major challenges i n facing CRM throughd istrib ution
channels.
Communication c hannels: Importance of comm unica tion channels, Emerging
trends of Com municati on channels in CRM

Unit V: Implementation of CRM:

Elements of CRM System, CRMimplementation – Barriers and Challenges

Case Let (Not Exceeding 200 Words)

COURSE OUTCOMES (CO)

1. Describe the concepts of Customer Relationship Management Classify loyalty in
terms of customers, profits, duration, programs
2. Examine the process of CRM in different industries
3. Apply the tools and techniques of CRM in Customer Segmentation, Customer Churn
Prediction, Market Basket Analysis
4. Determine the influence of distribution and communication channels on CRM.
5. Explain the issues in implementation of CRM
TEXT BOOKS
1. V. Kumar, and Werner.J.Reinartz, Customer Relationship Management -A Data based
Approach, Wiley IndiaEdition.2014

2. Mallika Srivastava, Customer Relationship Management, VikasPublications, New

Delhi,2015.

REFERENCES
1. Alex Berson, Stephen Smith, Kurt Thearling., Building DataMining Applications for
CRM. Tata McGraw Hill, New Delhi,2014.

2. Mohammed, H.Peeru and A.Sagadevan, CustomerRelationship Management, Vikas

Publishing House, New Delhi,2013.
 3. PaulGreenberge,CRM-EssentialCustomerStrategiesforthe21stCentury. Tata McGraw
Hill, New Delhi,2013.

JOURNALS
1. GITAM Journal of Management, GITAM University, Visakhapatnam, India.

2. HarvardBusinessReview,HarvardBusinessSchoolPublicationCo.,USA.

3. Marketing Mastermind, IUP Publications (A Division of the ICFAI Society),

Hyderabad, India

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
ADVERTISING
COURSE NAME AND BRAND 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Advertising is the dissemination of information concerning an idea,product

orservicethatinducestheneedincustomer,leadingtothesaleoftheproduct.
Advertisingisusedforcommunicatingbusinessinformationtothepresent and prospective
customers. Advertising Management is the process of employing variousmedia
tosellaproductorservice.Thisprocessbeginsquiteearlyfrommarketing
researchandencompassesthemediacampaignsthathelps
toselltheproduct.Inthemodernageoflargescaleproduction,producerscannotthinkofpushing sale
of their products without advertising.Brand plays a very important role in influencing the
minds of the customer. Brand not only creates a distinction from the other competitor brands
but also adds value to customer by possessing it. Branding and maintaining brand equity
play significant role in marketing of products.

COURSE OBJECTIVES
This course intends the student to

1. Know the concepts of Advertising and the role of Ad Agencies

2. Realize the significance of creativity in development of Ad.

3. Explain the planning and evaluation of media strategy

4. Identify and establish Brand Positioning and brand equity

5. Discover marketing programmes that enhance brand equity

COURSESYLLABUS

UNIT-I: IntroductiontoAdvertising:
Advertising: Concept, types and objectives of advertising, social, ethical and economic
aspects of advertising
Advertising budgets: Factors influencing budgeting decisions, methods of budgeting
AdvertisingAgencies: types, services of AdAgencies
Trends in Advertising: Social media, Mobile, Banner & Video, Search and Display
Advertising

UnitII: Advertising Creativity

Creativity: Importance of creativity, creativityprocess

CreativityImplementationandEvaluation:Advertisingappeals,Executionstyles
Creative Strategy Development:Ad campaigns, Creative brief, major selling ideas
Creative tactics: In print and electronic media.

UnitIII: MediaPlanningandStrategy

Market analysis: Analysis of market, Company’s marketing strategy, Creative strategy

EstablishingMediaobjectives
DevelopingandImplementingMediastrategies:TheMediaMix,TargetMarketCoverage,Geogra
phicCoverage,Scheduling, creative aspects,ReachandFrequency, flexibility, budget
considerations
Evaluationof Media: Merits and demerits of Broadcast, Print and Support Media.

UnitIV: Introduction to Branding UG

Definition, Benefits of branding, Inputs for branding, Model (David Aker’s) to develop
brand strategy, Brand management process.
Brand Positioning: Definition and importance of positioning. Positioning Strategy: Target
market, Defining competition, Establishing Points of difference and Points of parity,
Updating positioning overtime.
Brand Equity: Meaning, Relevance of brand equity to business, Brand elements to build
brand equity.

UnitV: Brand Management UG

Designing marketing programme to build brand equity: Developing Product, Price, Distribution
channel and IMC strategy.
Product and Brand Extensions: Advantages of Extensions, Disadvantages of Brand
Extensions

Case Let (Not Exceeding 200 Words)

COURSE OUTCOMES (CO)
1. Describe the concepts and trends inAdvertising, examine the methods of budgeting
and specify the services of Ad agencies.
2. Understand and present various styles of execution styles and advertising appeals to
target customers and provide major selling ideas
3. Analyze and select right media vehicle to achieve advertising objectives.
4. Learn basics of branding, brand Positioning and brand equity.
5. Familiarize with marketing programmes to build brand equity and Product and brand
extension strategies to develop brand equity.

TEXTBOOK
1. Advertising and Promotion: An Integrated Marketing Communications
Perspective, 11th Edition by George Belch and Michael Belch
2. Strategic Brand Management, 4th Edition. Kevin Lane Keller. ©2013 |Pearson |.
 REFERENCES
1. KennethClowandDonaldBlack,"IntegratedAdvertisements,PromotionandMarketingCo
mmunication",6thEd.,PrenticeHallofIndia,New Delhi,2013

2. PhilipKotler,KevinLaneKeller,AbrahamKoshyandMithileshwar Jha, "Marketing

Management", Pearson 14th Edition New Delhi, 2013

3. Larry D. Kelly, Donald W. Jugenheimer, "Advertising Media Planning A Brand

Management Approach", PHI, New Delhi,2013
4. Kirti Dutta, Brand Management –Principles and Practices, Oxford Higher
Education, New Delhi, 2012
JOURNALS
1. IndianJournalofMarketing&JournalofAdvertisingResearch
2. GITAM Journal of Management, GITAM Institute of Management, GITAM
University, Visakahapatnam.
3. Harvard Business Review, Harvard Business School Publication Co. USA

4. Vikalpa, Indian Institute of Management, Ahmedabad

Learning and teaching activities

Case Analysis
Situation Analysis
Brainstorming
Group Discussion
Research Project
CStudent Presentations

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
STOCK MARKET
COURSE NAME 3 3
OPERATIONS
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The course is designed to impart the knowledge on basic aspects of stock markets and their
operations.

COURSE OBJECTIVES
 To make the student understand the significance of stock markets
 To make the student understand the nature of stock markets

SYLLABUS
UNIT-I: Structured Markets -Stock Exchange – Introduction – History of BSE, NSE –
SCRA,1957 – SEBI Act – Guidelines – Functions – Emerging role of SEBI Departments and
Amendments – Dhanuka Committee Report – Recent amendments in the Capital market.

UNIT-II: Investors – Types – Interests – QFI – NRI Investment – Speculative traders Vs.
Genuine Investors – Types of Speculators – OTCEI – IPF-Specified Groups

UNIT-III: Listing on a Stock Exchange – Introduction – Listing requirements – Eligibility –

Listing agreements – SEBI guidelines on listing Department.

UNIT-IV: Stock Market Operations & Functions – NSE Operations – Trading & Settlement
– Brokers Charges – delivery/payment – Customers’ Orders –J.S.Varma Report.

UNIT-V: Trading ring – Contract Note – National trade comparison and reporting system –
Central Depository System – NSDL – Depository Participants.

COURSE OUTCOMES
 Students will enhance their knowledge in the structured secondary markets
 Students will analyze various types of investors and their approach
 Students will enhance their knowledge in the listing criteria and requirements of the
companies
 Students will enhance their knowledge in various National level and regional level
stock exchanges
 Students will enhance their knowledge in the regulations over the Capital market and
various departments of SEBI
 TEXT BOOKS
Punithavathy Pandian, Security Analysis and Portfolio Management, Vikas Publishing
House, New Delhi, 2010

REFERENCE BOOKS
Dr. V.A. Avadhani, Security Analysis and Portfolio Management, Himalaya Publishing
House, Mumbai, 2010

JOURNALS
1.GITAM Journal of Management, College of Management Studies, GITAM
2.Finance India, Indian Institute of Finance, New Delhi.
3.Vikalpa, IIM, Ahmedabad.
4.Finance and Development, Washington
5.Chartered Financial Analyst, ICFAI, Hyderabad
6.Journal of Accounting and Finance, Jaipur
7.Journal of Financial Management and Analysis, Mumbai
8.The Journal of Applied Finance, ICFAI, Hyderabad.

Websites for reference:

www.yahoofinance.com
www.moneycontrol.com
www.rbi.org.in
www.sebi.org.in
www.bseindia.com
www.nseindia.com
www.Investorswordsglossary.com

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
INDIAN
COURSE NAME FINANCIAL 3 3
SYSTEM
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The economic development of a nation is reflected by the progress of the various economic
units, broadly classified into corporate sector, government and household sector. There are
areas or people with surplus funds and there are those with a deficit. A financial system or
financial sector functions as an intermediary and facilitates the flow of funds from the areas
of surplus to the areas of deficit. A Financial System is a composition of various institutions,
markets, regulations and laws, practices, money manager, analysts, transactions and claims
and liabilities. Financial system comprises of set of subsystems of financial institutions,
financial markets, financial instruments and services which helps in the formation of capital.
It provides a mechanism by which savings are transformed to investment.

COURSE OBJECTIVES
1) To enable the student to know the basics of a financial system
2) To enable the student to understand the structure of the Indian Financial System.

SYLLABUS
UNIT-I:Introduction - Financial System and the Economy – Role of Financial System in
Economic Development, Economic Growth and Capital Formation – Financial Deepening
and Financial Widening - Structure of Indian Financial System - Reforms in Indian Financial
Sector

UNIT-II:Financial Markets–Money Market and Capital Market – Primary Market and

Secondary Market – Constituents of Money market and Capital Market - New Financial
Instruments.

UNIT-III:Regulators of Financial Markets – Role of Financial regulators – SEBI –

Functions, Objectives and Regulatory approach - RBI – Organization and Management,
Functions of RBI, Roles of RBI, Monetary policy of RBI – Regulatory framework of IRDA –
Regulatory framework of PFRDA.

UNIT-IV:Financial Institutions: Intermediaries and non-intermediaries; the role of Banking

– Commercial banks, RRBs, Co-operative banks, Development banks, LIC, NBFCs and
Investment banking.
 UNIT-V: Financial Services:Nature and Importance of Financial Services – Fee Based
Financial Services and Asset Based Financial Services

COURSE OUTCOMES
 Students will examine the role of financial system in economic development of a
nation.
 Students will learn about Indian financial markets, regulators of financial markets,
financial institutions.
 Students will enhance the knowledge about financial services in India.
 Students will be able to enhance their knowledge on financial institutions and their
management.
 Students will be able to enhance their knowledge SEBI and regulations of SEBI.

TEXT BOOK
L M Bhole and JitendraMahakud (2013),Financial Institutions and Markets, New
Delhi:McGraw Hill Education (India) Private Limited.

REFERENCE BOOKS
1. Gordon and Natarajan (2012),Financial Institutions and Markets,New Delhi:
Himalaya Publishing House.
2. Jeff Madura (2011),Financial Institutions and Markets, New Delhi: Cengage
Learning.
3. Anthony Saunders and M M Cornett (2010),Financial Markets and Institutions, New
Delhi:Tata McGraw Hill.

JOURNALS
1. GITAM Journal of Management, GITAM (Deemed to be University), Visakhapatnam
2. Chartered Financial Analyst, ICFAI, Hyderabad

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
INSURANCE
COURSE NAME 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

INTRODCUTION
Effective insurance managment aims at not only optimisation of cover at economical cost but
also ensuring availabilty of protection when it is most needed

COURSE OBJECTIVES
1) To understand and acquire basic knowledge about Risk Management
2) To understand theory and practice of Life and Non-Life Insurance

SYLLABUS
UNIT-I:Risk Vs Uncertainty-Kinds and Classification of Risk – Methods of Handling Risk –
Meaning of Risk Management – Steps in the Risk Management Process - The changing scope
of Risk Management.

UNIT-II: Definition of Insurance- Basic Characteristics of Insurance – Fundamental Legal

Principles of Insurance – Requirements of Insurance Contract – Benefits of Insurance to
Society.

UNIT-III: Life Insurance- Principles of Life Insurance – Types of Life Insurance – Variation
of Life Insurance.

UNIT-IV: General Insurance-Principles of General Insurance – Fire, Marine, Motor,

Engineering, Miscellaneous, Liability and Agricultural Insurance.

UNIT-V:Insurance Company Operations-Rate Making – Underwriting- production – Claim

Settlement.

Case let (Not Exceeding 200 Words)

 COURSE OUTCOMES

 Students will enhance their knowledge in insurance and banking operations in India.
 Students will develop basic ideas on thrust areas in insurance and banking.
 Students will enhance their knowledge in general insurance and its principles.
 Students will enhance their skills in insurance management and operations.
 Students will enhance their knowledge in functioning of insurance market.

TEXT BOOK
George E. Rejda (2007), Principles of Risk Management and Insurance Tenth Edition,
New Delhi: Pearson Education.

REFERENCE BOOKS
1. Dr. P. Gupta(2004),Insurance and Risk Management, New Delhi:Himalaya
Publications.
2. M. N. Mishra (2002),Insurance Principles and Practice, New Delhi:S.Chand& Co.
3. Principles of Insurance,Mumbai: Insurance Institute of India.
4. Practice of Life Insurance,Mumbai: Insurance Institute of India
5. Practice of General Insurance Mumbai: Insurance Institute of India.
*Revised and Latest editions

JOURNALS
1. DyanJyothi, National Insurance Academy, Pune.
2. GITAM Journal of Management, GITAM (Deemed to be University),
Visakhapatnam.
3. ICFAI Journal of Risk & Management, Hyderabad.
4. Insurance Chronicle, ICFAI, Hyderabad.
5. Insurance Times, Kolkata.
6. Yogakshema, LIC of India, Mumbai.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
INCOME TAX LAW
COURSE NAME 3 3
AND PRACTICE
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The course aims to develop knowledge and skills relating to the Indian tax system as
applicable to individuals, single companies and groups of companies.
COURSE OBJECTIVES
1. Explain and compute the total income of individuals under five heads of income
2. Calculation of Income tax using various deductions and exemptions
3. Filing of returns, payment of taxes and understanding of due dates for payments and
filing.

SYLLABUS

UNIT-I:Introduction: Preliminary Concepts, Definitions, Basis of Charge, Residential Status

and Exemption u/s 10.Income from Salaries: Salaries, Deduction from Salaries, Perquisites
and Profits in Lieu of Salaries

UNIT-II:Income From House Properties: Annual Value Determination, Deductions from

House Property, Unrealized Rent, Arrears of Rent, Co-ownership; Profits and Gains from
Business and Profession: Computation, Deductions allowed with respect to building,
machinery, plant and furniture, Depreciation, Investment in new Plant and Machinery.

UNIT-III:Capital Gains, Capital Assets, Transactions not regarded as Transfer, Computation

of Capital Gains, Cost for certain specified modes of acquisition, Capital gains and cost of
acquisition for Depreciable and Non-Depreciable assets, Guideline value v/s full value of
consideration, forfeiter of advance received, Exemptions u/s 54, Cost of Improvement,
Reference to Valuation Officer; Income From Other Sources: Sources, Deductions, amounts
not deductible.

UNIT-IV:Basics of Set-Off and Carry Forward;Clubbing of Income of another person in

assesses Total Income;Deductions under Chapter VI-A (Only Payment based deductions i.e.
80C to 80GGC);Comprehensive problem on computing an assesses total income

UNIT-V:Advance Tax – Computation of interest u/s 234A,B and C, Tax Deducted at Source
– payments on which TDS is warranted, Rates of Deduction of TDS, Filing of Return –
PAN, Tax Returns Prepares, Who should sign the return, due date for filing ITR.
 COURSE OUTCOMES

 Students will be able to file income tax returns.

 Students will enhance their learning in all sources of income in the assessment year.
 Students will enhance their learning in all deductions in the assessment year.
 Students will enhance their knowledge in capital gains and capital assets.
 Students will enhance their learning in advance tax in the assessment year.
TEXT BOOK
T. N. Manoharan and G.R. Hari (2015), Direct Taxation, New Delhi: Snow White
Publication.

REFERENCE BOOKS
1. Dr. Vinod K. Singhania, Dr. KapilSinghania (2015), Direct Taxes Law and Practice,
New Delhi: Taxmann’s Publications.
2. CA Vinod Gupta (2015), Direct Tax Modules, New Delhi: VG Learning Destination
JOURNALS
1. GITAM Journal of Management,GITAMUniversity
2. The Chartered Accountant, New Delhi.
3. The Management Accountant, Kolkata,
4. Journal of Management Accounting and Research, Jaipur.
5. Indian Journal of Commerce, IGNOU, New Delhi.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
HUMAN
COURSE NAME RESOURCE 3 3
DEVELOPMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The corporate world is in the process of transformation driven by human resources and
globalization. Organizations have started considering their employees as an inevitable asset –
“The Human Capital”. Human Resource Development is now considered as one of the prime
thrust areas for organization to sustain in competitive environment. Since human resource can
only ensure sustainable competitive advantage, organizations ultimately achieve excellence
through development of their people. HRD functions are more strategically structured as a
way to compete in the market by ensuring that HRD efforts are linked with their business
strategies. This course helps to acquire knowledge regarding how HRD acts as a competitive
advantage in this knowledge and competitive world.

COURSE OBJECTIVES
1) To make the student understand the concept of Human Resource Development
2) To make the student know of application of Human Resource Development practices
in Industrial Organizations.

SYLLABUS
UNIT-I: HRD: (Macro Perspectives): Concept, Origin and Need for HRD Approaches to
HRD.
UNIT-II: HRD: Micro Perspective (Organization Context) Definition, Objectives and
Significance. HRD Interventions.
UNIT-III: Human Resource Development Profession: HRD as a profession; Duties and
responsibilities of HRD Manager; Principles of Learning Training: Concept and Importance -
Process of Training.
UNIT-IV: Planning for HRD: HRD climate, assessing HRD needs, preparing HRDplan,
assessingcultureoftheorganization.
UNIT-V: Evaluation of Training Effectiveness: Evaluation of Training and Development
Programmes; Types of Evaluation: Pre-training Evaluation, Mid-training Evaluation and
Post-Training Evaluation. HRD Climate; Concept, Importance and Elements of HRD
Climate.
Case Analysis (Not exceeding 250 words).
 COURSE OUTCOMES

 Students will be able to describe the role of HRD in building competencies of

employees through HRD interventions.
 Students will be able to analyze the role of HRD climate in HRM.
 Students will be able to analyze the role of culture in HRM.
 Students will be able to maintain performance of employees and retain talent in
dynamic organizations.
 Students will be able to design training and development programs to the employees.

TEXT BOOK
Rao, T.V and Pareek, Udai (2009),Designing and Managing Human Resource Systems,
New Delhi:Oxford and IBH Pub. Ltd. (latest edition)

REFERENCE BOOKS
1. Rao, T.V (2009),Readings in HRD,New Delhi: Oxford and IBH Pub. Ltd.
2. Rao, T.V (2006),HRD in the New Economic Environment, New Delhi:Tata McGraw
Hill Pub. Comp. Ltd.
3. Rao, T.V (1996),HRD, Experiences, Interventions and Strategies, New Delhi: Sage
Publications.
4. Singh, P.N (1994),Training for Development, Mumbai: Grid Publications

*latest editions

JOURNALS
1. GITAM Journal of Management, Visakhapatnam.
2. Indian Journal of Training and Development
3. HRD Times
4. International Journal of Advanced Studies in Human Development
5. Indian Journal of Industrial Relations, New Delhi.
6. Business Today, New Delhi.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
MANAGEMENT
COURSE NAME OF PEOPLE 3 3
PERFORMANCE
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Of all the human resource management functions, performance management has a special
place since it is a strong determinant of organizational excellence. Organizations of
contemporary era have realized that human resource needs to be continuously excited and
provided with opportunities for gratification of motivational needs in order to sustain
business growth. Performance management as a concept and practice has substantive
potential to fulfil business demands of an organization by integrating its growth with
motivational needs of human resource.

COURSE OBJECTIVES
1) To understand the basic concepts of ‘Performance Management’ as a tool to measure
performance of employees in the workplace
2) To identify the fundamental concepts of Performance management in Case analysis
3) To acquire knowledge in measuring performance and managing in organizations

SYLLABUS

UNIT-I:PerformanceManagement:Concept and objectives, prerequisites, dimensions of

Performance Management, factors affecting Performance Management.

UNIT-II:Performance Management Systems (PMS) - introduction, objectives,

characteristics, Goal Setting Theory, Expectancy Theory.

UNIT-III: Performance Management Process, prerequisites, performance planning, goal

setting levels; corporate and individual.

UNIT-IV: Performance Managing: Objectives, importance, process, need for performance

standard, performance measurement/assessment, review.

UNIT-V: Performance Management and Performance Appraisal, 360 degree appraisal, Need
for employee development, methods of development.

COURSE OUTCOMES
  Students will be able to describe how to best implement a performance management
system and performance appraisal methods.
 Students will be able to adopt suitable performance appraisal system.
 Students will be able to describe the various methods of employee development.
 Students will be able design strategies for performance management system.
 Students will be able to apprise the performance of the employees.

TEXT BOOK
Kohil A. S., & Deb T (2008),Performance Management,NewDelhi:OXFORD University
Press(latest edition).

REFERENCE BOOKS

1. Herman Aguinis (2008),Performance Management, New Delhi:Pearson Education.

2. Michael Armstrong and Angela Baron (2009),Performance Management, Mumbai:
Jaico Publishing House
3. Rao, T. V (2007),Performance Management and Appraisal Systems, New Delhi:
Response books.

*latest editions

JOURNALS
1. GITAM Journal of Management, GIM, GITAM (Deemed to be University),
Visakhapatnam
2. HRM Review

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
INDUSTRIAL
COURSE NAME 3 3
RELATIONS
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

The major causes for industrial relationship conflicts are terms of employment (Wages,
Dearness Allowance, Bonus and fringe benefits), working conditions (Working Hours,
Health, Welfare), non employment (Lay off, Lock out, Retrenchment and Dismissal),
personal issues (Discipline, and Promotion), and recognition of Trade Unions. The means
adopted by the parties to achieve their objectives vary from simple negotiation to economic
warfare which may sometimes adversely affect the community interest. When the
community interest is affected, the State cannot remain a silent and helpless spectator and
therefore intervenes in different ways to resolve the conflict within the frame work of law.

COURSE OBJECTIVES
1) To understand the basic concepts like Industrial Relations, Trade Union, Employer’s
Organizations Industrial Dispute Code of Discipline, Code of Conduct, and
harmonious relations.
2)To understand the key actors and their role in IR
3) To understand the causes for grievance and managing grievance
4) To understand the impact of technology and globalization on IR, recent trends in IR

SYLLABUS
UNIT-I:Industrial Relations Concept and Scope: Importance, key actors in IR, approaches to
IR, factors affecting IR, prerequisites for successful IR.

UNIT-II: Trade Union Concept: Functions of Trade Unions in India, problems of Trade
Unions and their role in IR, employers organizations - functions and their role in IR, code of
discipline and its objectives, unfair labour practices.

UNIT-III: Grievance concept: Causes, managing grievances and grievance redress

procedure, Industrial conflicts/disputes, causes and consequences, Concepts of Layoff,
Retrenchment, Strike and Lock out.

UNIT-IV: Industrial Disputes Settlement Machinery: Mediation, Consideration, Arbitration

and Adjudication. Managing Discipline, Process of Domestic Enquiry.
 UNIT-V:Collective bargaining(CB): Concept, pre-requisites of CB, CB at different levels,
workers participation in Management and its objectives, levels and forms of participation,
joint management committees and their functions, Tripartisiam - ILC and SLC.

COURSE OUTCOMES
 Students will be sensitized and get exposure to critical tasks, functions and issues of
industrial relations.
 Students will gain insight into the dynamics of employee management relations in
different job situations after completing this course.
 Students will enhance their skills in grievance handling.
 Students will enhance their knowledge on Industrial Disputes and settlement.
 Students will enhance their skills in collective bargaining.

TEXT BOOK
VenkataRatnam C. S.(2011),Industrial Relations, New Delhi: Oxford University Press.

REFERENCE BOOKS
1. Singh, B. D (2010),Industrial Relations - Emerging Paradigms, New Delhi: EXCEL
Memoria& Memoria(2010),Dynamics of Industrial Relations, New Delhi: Himalaya
Publishing House.
JOURNALS

1. Indian Journal of Industrial Relations

2. Human Capital
3. GITAM Journal of Management, GITAM Institute of Management, GITAM deemed
to be university, Visakhapatnam

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
EMPLOYMENT
COURSE NAME 3 3
LAWS
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Since the introduction of economic reforms from 1990, Government has liberalized economic
policy to attract both national and international investors in large number. A large number of
Multi-National Companies (MNC) have availed this opportunity to capture a share in the
Indian markets in this competitive environment. Given this present economic scenario,
labour laws assumed great importance and relevance and therefore an in-depth knowledge of
labour laws is a Sine-Qua-non for Personnel Management. This sharpens the managerial
excellence and enables the Personnel Manager’s to take right decisions at appropriate times,
to avoid litigations of varied nature and help in maintaining industrial peace and harmony.

COURSE OBJECTIVES
1) To understand the basic concepts of various labour legislations
2) To acquire skills in presenting the views during litigations in a court of law
3) To acquaint with various formats to be submitted to various labour departments

SYLLABUS:

Unit I: Labour Legislation: Principles of Labour Legislation, role of ILO and Indian
Constitution.

Unit II: The Factories Act, 1948.

Unit III: The Industrial Disputes Act, 1947, The Industrial Employment (Standing Orders)
Act, 1946.

Unit IV: The Payment of Bonus Act, 1965, The Minimum Wages Act, 1948

Unit V: The Employees State Insurance Act, 1948, The Employees Compensation Act, 1923,
The Payment of Gratuity Act, 1976
 COURSE OUTCOMES
 Students will be aware of Legal Acts and Rules for smooth and harmonious relations
with employees in an organisation.
 Students will be aware of liasioning among employers, government and employees
for better administration.
 Students will develop their knowledge on Industrial Disputes act.
 Students will develop their knowledge on Payment of bonus act.
 Students will develop their knowledge on Employee State Insurance act.

TEXT BOOK
Singh B.D (2014), Labour Laws for Managers, New Delhi: Excel Books.

REFERENCE BOOKS

1. Malik P. L (2012), Industrial and Labour Laws, New Delhi: Eastern Book Company,
2. Mishra S.N (2012), Labour and Industrial Laws, New Delhi: Central Law
Publication.

JOURNALS
1. Labour Law Reporter
2. Labour Law Journal
3. Indian Journal of Industrial Relations
4. Indian Journal of Training & Development

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
SOCIAL
COURSE NAME 3 3
ENTREPRENEURSHIP
Syllabus
Course Owner 1.0
version
Course Pre-
Contact hours 45
requisite(s)
Course Co-
NIL Date Approved
requisite(s)
Alternate Exposure
This course exposes the students into a new orientation and way of thinking to organize and
lead sustainable development namely through social entrepreneurship. The course provides
students with an understanding of the fields of social entrepreneurship, which are rapidly
gaining attention around the world from policy makers, organizations and others. As the
traditional lines blur between non-profit enterprises, public services and business, it is critical
that students understand the opportunities and challenges in this new landscape, which can be
seen as highly relevant in the context of sustainability. The course aims at developing
entrepreneurial skills and thinking frames for students who will lead sustainable economic,
social and environmental projects in their future professions

COURSE OBJECTIVES
Course intends to enable students to learn on how to

1. Define the field of social entrepreneurship, key traits of social

Entrepreneurs and business entrepreneurs.
2. Describe different forms of social enterprise organizations
3. Familiarize the student with the social innovation and social innovation models.
4. Interpret the results of performance measurement of a social enterprise.
5. Plan for sustainable growth of social entrepreneurship.

SYLLABUS
UNIT-I: Social Entrepreneur Description: Definition of social entrepreneur-nature and
characteristics of social entrepreneur- importance and role of social entrepreneur in societies,
politics and economies- constraints of social entrepreneur-social entrepreneur v/s business
entrepreneur- Social entrepreneurship different from other forms of social progress.
UNIT-II: Social Entrepreneurship and Social Enterprise: Concepts and Typologies of
Social Entrepreneurship-Elements of social entrepreneurial personality- motives of altruism-
collaboration partners- social opportunity recognition – Social Capital -Drivers and
Challenges of Social Entrepreneurship - Empowerment of Beneficiaries.
UNIT-III: Social Innovation and Social Enterprise Models:Social innovation in
government, public sector and private sector -difference between social innovation and CSR.
Opportunity Recognition-Business Models for Social Enterprises-Enterprise Creation-Price
Differentiation and Cross Subsidization- Scaling Up of the social enterprises.

UNIT-IV: Performance Measurement of Social Enterprise: Accountability in social

enterprise- Impact Measurement- Measuring Outputs and Outcomes- Approaches to
Measuring Social Impact- Issues in Measuring the Performance of Social Enterprises.

UNIT-V: Sustainability of Social Entrepreneurship: Impact Investors -Funding Social

ventures-Social Marketing Strategy-Managing Growth-Sustainability of Social Enterprise- A
case study of Aravind Eye Hospital Model- Grameen Bank Model of Bangladesh- - Barefoot
College.

COURSE OUTCOMES
1. Differentiate Social Enterprise from Business Enterprise
2. Identify the drivers and challenges of social entrepreneurship
3. Recognize opportunities to build social business models
4. Analyze the performance measurement indicators of a social enterprise
5. Build a model of sustainable social entrepreneurship

TEXT BOOKS:
Praszkier, R. & Nowak, A. (2015). Social Entrepreneurship: Theory and Practice.
Cambridge: Cambridge University Press.

Teresa Chachine.(2016). Introduction to Social Entrepreneurship. Taylor and Francis.,

CRC Press
REFERENCE BOOKS

1. Levenson, G.L. (2013). Social Entrepreneurship for the 21st Century: Innovation
across the Nonprofit, Private and Public Sectors. Berkshire: McGraw-Hill
Professional.
2. Pirson, M. (2014). Case Studies in Social Entrepreneurship: The Oikos Collection: 4.
Sheffield: Greenleaf Publishing.
3. Volkman, C.K., Tokarski, K.O. & Ernst, K. (2012). Social Entrepreneurship and
Social Business: An Introduction and Discussion with Case Studies. Wiesbaden:
Springer Gabler.
4. RyszardPraszkier.,Andrzej Nowak.,(2017).Social Entrepreneurship
theory and practice., Cambridge University Press.

JOURNALS

1. International Journal of Social Entrepreneurship and Innovation

2. Social Enterprise Journal by Emerald
3. Journal of Social Entrepreneurship.
 Programme Outcomes (POs) PSOs
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 COURSE CODE L T P S J C
FAMILY
COURSE NAME BUSINESS 3 3
MANAGEMENT
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure
Family businesses play a crucial role in the economy of most countries. Worldwide, family –
managed businesses are playing key role in employment generation, contribution to GDP etc.
In India family business have played and will continue to play crucial role. Managing family
business is a challenging task because family considerations add additional levels of
complexity to the task of management.
COURSE OBJECTIVES
Course intends to enable students tolearn on how to
1) Classify family businesses and Compare it to general businesses.
2) Outline the challenges of family business to its management.
3) Plan the family business and its succession.
4) Identify the right practices of managing family business to plan for its financial
considerations.
5) Organize the family business in a professional manner.

SYLLABUS

UNIT-I: Family Business:Description of family business- Importance of Family

Business- Characteristics of family business – History of Family business- The 3-Circle
model of Family Business- uniqueness of family business- General business v/s family
business- Life cycle of family business-Hindu Undivided Family type of business.

UNIT-II:Family Business Dynamics: Family dynamics and business dynamics- Family

and ownership of business dichotomy- Responsibilities and rights of shareholders of a
family business- age and gender dynamics among the family members and its effect on
the business- Advantages and Challenges of family business in India.

UNIT-III: Leadership and imperatives for the family and business: Succession and
continuity- Succession- Importance- Continuing entrepreneurship and the next
generation- Succession and transfer of power.

UNIT-IV: Best practices for the management of family business: Creating the
strategy-Planning the estate-Financial considerations and valuation of the family
business- Managing the family business professionally.

UNIT-V:Family Business and Governance: Advisory board and Board of directors-

Family communications and family meetings-Family Councils and family offices-
Change adoption and innovation-The future of family business-Continuing the spirit of
family business- adopting to current business environment, new technologies and global
expansion.
COURSE OUTCOMES
1. Explain about the importance of family business and challenges faced by family
businesses

2. Study family business strategy and identify similar type of family businesses.

3. Analyze succession planning

4. Evaluate strategies to manage the family business
5. Recommend the ways to expand the family business in a professional manner

Case Study Compulsory.

TEXT BOOK

Ernesto J.Poza (2010), Family Business, New Delhi: Cengage Learning, 4th Edition.

REFERENCE BOOKS
1. Raj Shankar (2012), Entrepreneurship Theory and Practice, New Delhi: Tata Mc
Graw Hill.
2. Arya Kumar (2014), Entrepreneurship: Creating and Leading an Entrepreneurial
Organization, New Delhi: Pearson Publications.
3. S.Anil Kumar & S.C Purnima (2014), Entrepreneurship Development, New
Delhi: New Age Publishers.
4. A Shay and V Sharma (2012), Entrepreneurship and New Venture Creation, New
Delhi: Excel Books.
5. Vasant Desai (2012), Dynamics of Entreprenurial Development and Management,
New Delhi: Himalaya Publishing House.

6. MadhurimaLall and ShikhaSahai (2012), Entrepreneurship, New Delhi: Excel

Books

7. Poornima M. Charantimath (2012), Entrepreneurship Development – Small

Business Enterprises, New Delhi:Pearson

JOURNALS AND NEWS PAPERS

1. Harvard Business Review
2. International Journal of Entrepreneurial Behaviour And
Research
3. International Journal of Small Business Management
4. International Journal Of Entrepreneurship And Innovation
Management
5. The Mint/ The Economic Times/Business
Standard/Business Line Daily News Papers
 COURSE CODE L T P S J C
CONTEMPORARY
COURSE NAME BUSINESS 3 3
MODELS
Course Owner Syllabus version 1.0
Course Pre-
Contact hours 45
requisite(s)
Course Co-requisite(s) NIL Date Approved
Alternate Exposure

Business conditions have changed significantly since the advent of new technologies and
business started demanding from both CEOs and managers entrepreneurial abilities which are
in line with latest and contemporary business models in the era of globalization and
disruption. Successful innovative products are no longer a guarantee of success in the
market. Integrated innovation that moves to the level of permanent monitoring of the
adequacy of the business model changing circumstances and design of its improved version is
a determining factor in the success of regional and international competition. Disruptive
Innovations improve products or services in ways that the market neither demands, nor
expects, but which become rapidly recognised as the optimum consumer choice. This course
aims to provide various perspectives on contemporary business practices and models which
are useful for millennial entrepreneurs to meet the requirements of millennial consumers.
This course includes a description of various concepts and practices like management
consultancies, freemium economics, Co-creation and disruptive innovation and its
implications on business development.

COURSE OBJECTIVES

 To enable students to learn how to operate business primarily through the analysis of
existing organizational problems and the development of plans for improvement.
 To provide knowledge about conceptual economic pillars of freemium and a complete
understanding of the unique approaches needed to acquire users and convert them
from free to paying customers
 To make students realize the need for Co-creation and why it is a management
initiative.
 To understand how to bring customer intelligence into innovation process
 To know the importance of disruptive technologies and its importance in business
development
SYLLABUS

UNIT-I:Management Consulting :Environment Assessment – Elasticity Test, Strategic

Segmentation, Success Factors, Competitive Systems; Strategic Positioning –Value Chain
and Value Network, Capabilities, Benchmarking, Generic Models of Competitive Strategy,
Strategic Options ; Choosing Growth Strategy – Feasibility Test, Granularity Test,
Profitability Model, Growth Test; Business Model Re-design.

UNIT-II: Freemium Economics:Freemium Business Model – Analytics and Freemium

Product Development – Freemium Metrics – Lifetime Customer Value – Freemium
Monetization – Virality and Growth.

UNIT-III:Co-creation :Collaboration vs. Co-creation – Co-creation Cycle – Strategic

Relationship Building Process- Co-creation Framework – Structure, Process, Organizational
Alignment – Co-creation as Competitive Advantage.

UNIT-IV:The Middleman Economy:The Bridge – The Certifier – The Enforcer – The Risk
Bearer – The Concierge – The Insulator.

UNIT-V: Disruptive Innovation :Introduction – Key concepts, Disruption Lifecycle;

Disruptive Design – Product Features, Segmentation, Positioning, Pricing, Messaging –
Disruption and Innovation – Disruptive Paths to Innovation – Open Disruption, Structural
Disruption, Asset-Based Disruption, Reverse Disruption, Sustainability-driven Disruption,
Revival-based Disruption, Data-driven Disruption, Usage-based Disruption, Price-led
Disruption, Added-service Disruption, Partnership-led Disruption, Brand-led Disruption,
Insight-driven Disruption, Business Model Disruption, Anticipation-driven Disruption –
Disruption Strategy.

COURSE OUTCOMES
On completion of this course the students would be able to
 Students can analyse different business models adopted by different firms.
 Students will learn about management consultancies and enable them to gain external
and objective advice and access to the consultants' specialized expertise
 Knowledge about Freemium Economics will provide student an overview on a
practical, instructive approach to successfully implementing freemium into business
by building analytics into product design from the earliest stages of development.
 Students will learn the process where brands and consumers work together to create
better ideas, products and services. In building the brand why customers have a seat at
the in the decision making.
 Students will learn why every CEO and or manager must consider which disruptive
innovations might influence their value chain and plan to respond to them or figure
out whether they should use it in their business.

REFERENCE BOOKS
1.Strategic Consulting: Tools and methods for successful strategy missions, Philippe
Chereau and Pierre-Xavier Meschi, Palgrave MacMillan, 2018
2.Freemium Economics Leveraging Analytics and User Segmentation to Drive Revenue,
Eric Benjamin Seufert, Elsevier
 3. The Co-Creation Edge Harnessing Big Data to Transform Sales and Procurement for
Business Innovation, Francis Gouillart and Bernard Quancard, Palgrave MacMillan,
2016
4.Collaboration and Co-creation: New Platforms for Marketing and Innovation, Gaurav
Bhalla, Springer, 2011
5.The Middleman Economy: How Brokers, Agents, Dealers, and Everyday
Matchmakers Create Value and Profit, Marina Krakovsky, Palgrave MacMillan,
2015
6.Disruption by Design: How to Create Products that Disrupt and then Dominate
Markets, Paul Paetz, Apress Publications, 2014.
7.The Ways to New: 15 Paths to Disruptive Innovation, Jean-Marie Dru, John Wiley and
Sons, 2015
8.Creative Destruction and the Sharing Economy: Uber as Disruptive Innovation,
Henrique Schneider, Edward Elgar Publishing, 2017
9.Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to
Disruptive Innovation, Aditi Ramdorai and Cornelius Herstatt, Springer, 2015.

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5
 Course Code Course Title L T P S J C
Design Thinking and 3 3
Frugal Innovation
Course Owner GIM Syllabus 1.0
version
Course Pre- NIL Contact hours
requisite(s)
Course Co- NIL Date Approved
requisite(s)
Alternate Exposure

Design Thinking and Frugal Innovation concepts are increasingly getting attention and practiced in
many emerging markets and developing countries. Design Thinking is involved in promoting a
mechanism of working with user-centred innovation to solve problems where previous knowledge is
unavailable. Design Thinking has emerged as a critical acumen for management and innovation, as it
is presumed to develop creativity among individuals. Frugal innovation, on the other hand, stands on
the competence and ingenuity of innovators/designers to develop solutions through a non-linear
process. Frugal innovation provides insights into how business and entrepreneurs develop products
that meets the needs of the people at the Bottom of the Pyramid (BoP) by generating social,
economic and environment value for society and making profits.

Course Objectives
1) To introduce and explain the significance of design thinking in innovation and comprehend its
applications when implemented in organizations
2) To enable students to think innovatively and out of the box
3) To proliferate the knowledge about frugal innovation from the innovation management perspective
and implement this perspective in different case studies.
4) To interpret and analyze the applicability of frugal innovation in various sectors such as, energy,
health, agriculture, water and sanitation
5) To create awareness in students about the possibility and challenges of launching ventures engaged
in frugal innovation in India.

Unit – I –Title – Understanding Design thinking No ofHours:8

Understanding Design Thinking, Timing of Design Thinking for usage, Theory and Practice in Design
Thinking, Process of Design Thinking, Creative Thinking, Human- Centered designing and Rapid
Prototyping.

LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
• Implement design thinking for innovation and product L3
development
• To understand the concept of rapid prototyping L3
•Analyze the various roles of design thinking L2
•Recognize the value of creative thinking L5
•Evaluate the various dimensions of design thinking and its L1
usages
 Pedagogytools:Blendedlearning, Caselet,videolectures,self-reading

UNIT–II - Title- Design Thinking tools No ofHours:8

Design Thinking Processes - Double Diamond Process, 5-Stage School Process. Empathy for
design, Real-Time design interaction capture and analysis, Define, Ideate, Prototype and Test,
Lean, Agile, Industrial Concepts, Product Development Cycles, Design for Sustainability.

LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto
• Applying design thinking for identifying the need for new products and improving an L3
existing product
• To understand the concept of design for sustainability and lean, agile concepts L3
•Analyze the stages in design thinking process L2
•Recognize the value of different steps in design thinking and its tools L5
•Evaluate the various techniques and tools used in design thinking L1
Pedagogytools:Blendedlearning, Caselet,videolectures,self-reading

UNIT–III - Title- Design Driven Innovation No ofHours:8

Relation between design and innovation, Innovation, Types of Innovation, Innovation in
Organizations, Top-Down Innovation, Bottom-up innovation, Innovation for low resource or
resource constrained settings, Bottom of the pyramid, Understanding emerging markets,
Difference between emerging markets and developed markets

After completion of this unit, the student will be able to

• Students will be able to understand emerging markets, different types of innovation L2
practice in organizations
• To understand the concept of Bottom of the Pyramid (BoP) and emerging markets L3
•Analyze the various factors in design driven innovation L3
•Recognize the importance of innovation and design for the BoP Markets L4
•Evaluate the different outcomes in design driven innovations L4

Pedagogytools:Blendedlearning, Caselet,videolectures,self-reading
UNIT-IV - Title- Frugal Innovation No ofHours:8

Innovation under Constraint, The Question of Frugal Innovation, The Conceptual

Framework, Conceptualising Innovation and Innovation under Constraints, Need for Frugal
Innovation, Scope of Frugal innovation, Principles of Frugal Innovation, Intersection of
Technology and Social Innovation, Intersection of Institutional and Social Innovation,
Intersection of Technology and Institutional Innovation, The Technology–Social–Institutional
Nexus, Test of Models Using Secondary Cases

LearningOutcomes:
Aftercompletionofthisunit,thestudentwillbeableto

• Students will be able to implement the concept of frugal innovation for societal L3
transformation and steer development from an entrepreneurial perspective
•Learn about the importance of frugal innovations L3
 •Analyze the different institutes in social innovations L2
•Recognize the importance of intersection of technology, society, innovations L5
•Assess the various functionalities in frugal innovation L1

Pedagogytools:Blendedlearning, Caselet,videolectures,self-reading

UNIT-V - Title - Frugal Innovation and Sustainability

Emerging Concepts in Innovation, Historical Precursor to Frugal Innovation, opportunity
identification to use frugal technology, Profitability through Competency, Frugal Innovation
and Circular Economy, Sustainable Frugal Business Models, Implications and Challenges of
Frugal Innovation, Institutional and Regulatory framework of Frugal Innovation
Learning Outcomes:
After completion of this unit, the student will be able to

• Students will be aware of different challenges and opportunities associated with frugal L3
innovation to launch a social enterprise in emerging markets
• Students will be able to understand various business models associated with frugal L3
innovation and acknowledge the concept of circular economy.
•Analyze about the sustainability in frugal innovations L4
• Evaluate about the various advantages in frugal innovations L5
•Assess the circular economy, sustainability, regulatory frameworks in frugal innovations L5

CourseOutcomes
 Explainabouttheimportanceofdesign thinking and its application
 Apply the design thinking process to innovative problem solving
 Classify different types of innovation and recognize the importance of innovation and
design for different types of markets
 Analyse the importance of frugal innovation for societal transformation and steer
development from an entrepreneurial perspective various aspects related with frugal
innovation in India
 Explain the circular economy, concept of frugality for sustainable development and
regulatory frameworks in frugal innovations

Teaching Notes:
1. Design thinking relevant case studies for managerial decisions.
2. Cases of Jaipur Leg, Mitticool, Tata Nano, General Electric Portable
electrocardiogram (ECG), Mac 400-Godrej Chotukool and Chotuwash, Aakash the $35
tablet, Narayana Health Cardiac Hospital etc.

Text Books:
1. Tim Brown, Change by Design: How Design Thinking Transforms Organizations and
Inspires Innovation,
2. Hasso Plattner, Christoph Meinel, Larry Leifer, Understanding Design Thinking,
Springer,

Reference Books:
 Liedtka, J. (2018). Why Design Thinking Works. Harvard Business Review,
96(5), 72–79.
  Carlgren, L., Rauth, I., &Elmquist, M. (2016). Framing Design Thinking: The
Concept in Idea and Enactment. Creativity and Innovation Management, 25(1),
38-57.
 Design Thinking for Entrepreneurship in Frugal Contexts (2019). Design Journal,
 22(1), 295-307.
 Navi Rajdou and JaideepPrabhu, Frugal Innovation: How to do better with less,
Journals:
1. European Journal of Development Research
2. International Journal of Design Creativity and Innovation
3. Journal of General Management
Website(s):
1. https://www.unicef.org/innovation/frugal
2. https://www.frugal-innovation.com

Programme Outcomes (POs) PSOs

1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
CO1
CO2
CO3
CO4
CO5