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Inside The Market Survey

The document outlines a market survey for a mobile phone designed specifically for children, aiming to gather insights from parents and guardians. It includes questions on pricing preferences, feature importance, safety concerns, and purchase interest. The survey also collects optional demographic information to better understand the target audience.

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Theslayerrude
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10 views2 pages

Inside The Market Survey

The document outlines a market survey for a mobile phone designed specifically for children, aiming to gather insights from parents and guardians. It includes questions on pricing preferences, feature importance, safety concerns, and purchase interest. The survey also collects optional demographic information to better understand the target audience.

Uploaded by

Theslayerrude
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Inside the Market Survey

Project Number: 185083


Internal Title: Euphony Mobile for Children

Introduction:

Hello, my name is [Name], and I’m conducting a short survey about mobile phones for children.
May I take a few minutes of your time to ask a few questions?

(If the respondent agrees)


Great, thank you! I’m calling on behalf of a company developing a mobile phone specifically
designed for children. Your input will help us better understand what parents and guardians
value in such a product.

1. Pricing Preference

If a mobile phone for children were available, how much would you be willing to pay?
................................................

2. Importance of Features

How important are the following features to you when considering a mobile phone for a child?

Feature Very Important Neutral Not Very Unimportant


Important Important
A colorful design ☐ ☐ ☐ ☐ ☐
A headset included ☐ ☐ ☐ ☐ ☐
Lightweight ☐ ☐ ☐ ☐ ☐
Long battery life ☐ ☐ ☐ ☐ ☐
Built-in tracking/GPS ☐ ☐ ☐ ☐ ☐
Ability to pre-program ☐ ☐ ☐ ☐ ☐
specific phone numbers
Parental control features ☐ ☐ ☐ ☐ ☐
(e.g., app restrictions,
call monitoring)
Emergency call button ☐ ☐ ☐ ☐ ☐
Durability (shockproof, ☐ ☐ ☐ ☐ ☐
water-resistant)

3. Additional Features

Are there any other features you consider essential for a child’s mobile phone?
................................................

4. Safety & Security


How concerned are you about the following safety aspects of a child’s mobile phone?

Concern Level of Concern 1-5


Online safety (internet access, social media
risks)
Cyberbullying
Unauthorized contacts/messages
Screen time and phone addiction

5. Purchase Interest

How interested would you be in purchasing a mobile phone designed specifically for children?
................................................

6. Demographic Information (Optional)

To better understand our audience, could you provide some basic information?

 What is your age group? ................................................


 Do you currently have children? ................................................
 If yes, how old are they? ................................................

7. Would you like to receive updates about this product?

☐ Yes
☐ No

8. Would you like the phone to have screen time control features?

☐ Yes
☐ No

Thank you for your time! Your feedback is invaluable in helping us develop a safer and
more suitable mobile phone for children.

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