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A-SNA Basics

Social network analysis (SNA) studies the interactions among social actors, conceptualizing social structure as a network of connected members. Originating in the 1920s-1930s, it emphasizes the characteristics of ties over individual traits and employs concepts like centrality to evaluate the roles of actors within the network. Key historical contributions include Roger Brown's introduction of the term 'social network' and Jacob Levy Moreno's development of the Sociomery Method for analyzing social interactions.

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24 views38 pages

A-SNA Basics

Social network analysis (SNA) studies the interactions among social actors, conceptualizing social structure as a network of connected members. Originating in the 1920s-1930s, it emphasizes the characteristics of ties over individual traits and employs concepts like centrality to evaluate the roles of actors within the network. Key historical contributions include Roger Brown's introduction of the term 'social network' and Jacob Levy Moreno's development of the Sociomery Method for analyzing social interactions.

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Social Network Analysis

Social network is formally defined as a set of social actors, or nodes, members that are connected by
one or more types of relations

The study of interaction among social actors is called social network analysis

Social network analysis

(1) conceptualizes social structure as a network with ties connecting members and channelling
resources,

(2) focuses on the characteristics of ties rather than on the characteristics of the individual
members,

(3) views communities as ‘personal communities’, that is, as networks of individual relations that
people foster, maintain, and use in the course of their daily lives.
The Development of Social Network Analysis: A Brief History

Social network as a relatively separate academic concept generated in 1920s–1930s in the research
field of anthropology in Britain.

- Anthropologist Roger Brown was the first researcher who used the term social network, implying that social
structure is similar with a network and that interpersonal communication among individuals resembles
relationship between a node and another nesting in the network

One of the line of social network analysis could be traced back to Sociomery Method created by social
psychologist Jacob Levy Moreno in 1930s, and this method paved the way for quantitative analysis in
social network approach

- In the 1930s, Moreno pioneered the systematic recording and analysis of social interaction in small groups,
especially classrooms and work groups.
Influences on some founders of SNA
Basic Concepts of Social Network Analysis

To understand networks and their participants, researchers should evaluate the location of actors in
the network.

To measuring location of each node, one should use the concept centrality and other related concepts.

Through empirical measurement of a network, one will find various roles and groupings in a network

who are the connectors, leaders, bridges, isolates?

where are the clusters and who is in them?

who is in the core of the network? And, who is on the periphery?

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