Topic 1.

User's opinion on Azar profile experience

• Investigate whether users' profile experiences

and utilization affect matching experiences

Q0. Is the Azar profile registered?

Profile registered
Profile Not Registered > Default Profile

<Profile Registered User>

Q1. Why did you register your profile in Azar? (Register Profile

Q2. After registering your profile, do you feel like you've had a
Yes, I experienced better matching.
No, I didn't feel a big difference.
I don't know.

Q2-1 (about Q2 answers) What made you feel that way?

Q3. Does it affect the choice of matching when other users' prof
If your profile isn't set up, you're reluctant to match it.
No, there is no problem matching even if the profile is not set.

Q3-1 (to Q3 answers) Why did you answer like that?

Q4. If you have a profile of the other person, which one do you
Picture
Nickname
National Anthem
Hashtag
Language

Q4-1 When matching, please tell me three of the most important f

<Unregistered Profile User>

#000000 This content is for internal use only

Q1. Is there a reason why you didn't register your profile in Azar

Q2. What do you think about registering information such as prof

Q3. Do you think registering a profile will give you a better mat
Yes, it increases your credibility and makes it easier for the othe
Maybe, but it's too much to register.
I don't think there will be much difference.
I don't think so, after all, the content of the conversation is more important.
I think the other person will be less likely to reject your profile.
Others

Q4. When other users' profiles (photos, nicknames, countries, has

If your profile isn't set up, you're reluctant to match it.
No, there is no problem matching even if the profile is not set.

Q4-1 (to Q4 answers) Why did you answer like that?

Q5. If you have a profile of the other person, which one do you

Q5-1 Tell us the three most important factors in your profile (p

Q6. Do you tend not to register your profile on other SNS or vid
Yes, other SNS/video chat apps also do not register profiles.
No, other SNS/video chat apps register profiles.

Q6-1 (if Q6 answers that I'm registering) Why do other services re

#000000 This content is for internal use only

 Topic 2.User's opinion on Azar's paid function
• Investigate overall opinion whether users
perceive Azar as a paid app

Q0. When did you join Azar?

Within the last 1 month (new users).
Over 1 month (Existing users).

Q1. Did you expect to be charged when downloading Azar?

I expected it.
I didn't expect it.

Q1-1 What is your experience based on your expectations?

No heavy billing, no burden.
Charging is more than expected, burdensome.

Q2. When I run Hazard, what do I press on the first screen and m
A swipe button
A shop
Profile
Effect
Filter (gender, country)
History
Message
Pick-and-match
A subscription button

Q3. Is there anything you don't think you need to expose on the main screen?
A swipe button
A shop
Profile
Effect
Filter (gender, country)
History
Message

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 Pick-and-match
A subscription button

Q4. How many times a day do you see a pop-up where you’re short of Gem on average while using Azar?
I rarely see them.
1-2 times a day.
3-5 times a day.
6 to 10 times a day.
More than 10 times a day.
n is more important.
Q5. What is your satisfaction with Hazard out of 5 points each when used for free?
Free 0 points
Free 1 point
Free 2 points
Free 3 points
Free 4 points
Free 5 points

Q5-1 What is your satisfaction with Hazard out of 5 points each when used for a fee?
Charge 0 points
Charge 1 point
Charge 2 points
Charge 3 points
Charge 4 points
Charge 5 points

Q6. Is there an item you don't want to pay for at Azar?

Nickname change ticket.
A rear camera.
National Filter.
A subscription product.

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 Topic 3. User's opinion on Azar usability

• Identify the factors that shorten users' Azar stay time and stay time

Q0. When did you start using Azar?

Join Azar on the same day.
Use from a week ago.
Used from a month ago.
Use for 6 months or longer.

Q1. When do you usually use Azar?

Q2. How long do you usually use Azar when you access it?
Within ten minutes.
Within 30 minutes.
Within an hour.
Within three hours.
More than that.

Q2-1 Is there a reason to use it for that amount of time?

Q2-2. What's complemented to make the experience more enjoyable in Hazard last longer?

se on the main screen?

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you’re short of Gem on average while using Azar?

s each when used for free?

nts each when used for a fee?

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 Basic information

Status
valid rough if
(student,
Agent Match or age face Q0. Is the Azar
Agent CountrGende Race employed,
gender No. invali estimat sho profile registered?
non
d e wn
employee)

Spain Male Match No.1 Valid Spain Male 20s White student Yes Profile registered
Spain Male Match No.2 Valid Spain Male 40s Asians employed No Profile registered
Spain Male Match No.3 Valid Spain Female 30s black student Yes Profile Not Registered
> Default Profile
Spain Male Match No.4 Valid Spain Male 20s White student Yes Profile registered
Spain Male Match No.5 Valid Spain Male 20s White student Yes Profile Not Registered
> Default Profile
Spain Male Match No.6 Valid Spain Male 20s White employed No Profile registered
Spain Male Match No.7 Valid Spain Male 30s Asians employed No Profile registered
Spain Male Match No.8 Valid Spain Male 30s Asians student Yes Profile registered
Spain Male Match No.9 Valid Spain Male 30s White student Yes Profile registered
Spain Male Match No.10 Valid Spain Male 20s White student No Profile Not Registered
> Default Profile
Spain Male Match No.11 Valid Spain Male 20s Arabs employed No Profile registered
Spain Male Match No.12 Valid BangladeFemale 20s Asians employed No Profile registered
Spain Male Match No.13 Valid BangladeMale 30s Arabs employed Yes Profile Not Registered
> Default
Profile NotProfile
Registered
Spain Male Match No.14 Valid BangladeMale 20s unknownstudent Yes
> Default Profile
Spain Male Match No.15 Valid BangladeMale 20s Asians student Yes Profile registered
Spain Male Match No.16 Valid BangladeMale 20s White student No Profile registered
Spain Male Match No.17 Valid BangladeMale 30s Arabs employed No Profile registered
Spain Male Match No.18 Valid BangladeMale 30s White employed Yes Profile registered
Spain Male Match No.19 Valid BangladeMale 20s Asians student Yes Profile registered
Spain Male Match No.20 Valid BangladeFemale 20s White student Yes Profile registered
Spain Male Match No.21 Valid BangladeFemale 20s Asians student No Profile Not Registered
> Default Profile
Spain Male Match No.22 Valid Nepal Male 20s Asians employed No Profile registered
Spain Male Match No.23 Valid Nepal Male 30s Arabs student Yes Profile registered
Spain Male Match No.24 Valid Nepal Female 20s Asians student Yes Profile registered
Spain Male Match No.25 Valid Sri lanka Male 20s White student No Profile Not Registered
> Default Profile
Spain Male Match No.26 Invalid Spain Asians employed
Spain Male Match No.27 Invalid Spain black

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Spain Male Match No.28 Invalid Spain black
Spain Male Match No.29 Invalid Spain
Spain Male Match No.30 Invalid Spain
Spain Male Match No.31 Invalid Spain
Spain Male Match No.32 Invalid Spain
Spain Male Match No.33 Invalid Spain
Spain Male Match No.34 Invalid Spain
Spain Male Match No.35 Invalid Spain
Spain Male Match No.36 Invalid Spain
Spain Male Match No.37 Invalid Spain
Spain Male Match No.38 Invalid Spain
Spain Male Match No.39 Invalid Spain
Spain Male Match No.40 Invalid Spain
Spain Male Match No.41 Invalid Bangladesh
Spain Male Match No.42 Invalid Bangladesh
Spain Male Match No.43 Invalid Bangladesh
Spain Male Match No.44 Invalid Bangladesh
Spain Male Match No.45 Invalid Bangladesh
Spain Male Match No.46 Invalid Bangladesh
Spain Male Match No.47 Invalid Nepal
Spain Male Match No.48 Invalid Nepal

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 Q3. Does it affect
the choice of
matching when
Q1. Why did you Q2. After registering
Q2-1 (about Q2 other users' Q3-1 (to Q3
register your profile in your profile, do you
answers) What profiles (photos, answers) Why did
Azar? (Register Profile feel like you've had a
made you feel that nicknames, you answer like
> Upload Profile Photo better matching
way? countries, that?
I&registered Change Nickname) experience?
my profile to hashtags,
make it more personal languages) are not
I wanted to stand out a
with a cool photo and a Yes, I experienced better (Yes) I feel like people st registered?
If your profile isn't set up, I don’t trust blank profiles
bit and show my vibe
fun nickname—makes me matching.
Ithrough registered my photo andYes, I experienced better matchi (Yes) More people seem to Im
f your profile isn't set up, I like knowing a bit about wh
feel less likebecause
a random I
nickname,
figured so people
a photo and
stranger.
know
nickname would make what I’m about. Yes, I experienced better matchi (Yes) I’ve noticed people ar If your profile isn't set up, It’s hard to connect with s
Ime didlook
it tomore
havelegita betterand
Ishot at matching
registered
approachable. to show witha bit Yes, I experienced better matchi (Yes) People don’t skip as If your profile isn't set up, No profile feels lazy or sk
Iinteresting
wanted people to
people—blank
of my personality and No, I didn't feel a big difference. (No) Matching still feels th No, there is no problem matc I’m fine with it—the app’s r
remember
profiles are me, so I
boring.
make
I thought the app
it’d more
help me find Yes, I experienced better matchi (Yes) I get more chats go If your profile isn't set up, I like seeing something to
uploaded a photo and
enjoyable.
people from specific
picked a catchy Yes, I experienced better matchi (Yes) I’ve connected with mo If your profile isn't set up, I’m picky about countries I c
Icountries,
nickname.wanted tosolook I set it up
friendly
with
Iand a
it photo
did open, so and
to make I added
the name. a Yes, I experienced better matchi (Yes) People seem to responIf your profile isn't set up, It feels like they’re hiding
photo and amore
experience unique fun and No, I didn't feel a big difference. (No) The app’s matching feeNo, there is no problem matc I’m here for fun, not details—
nickname.
see if it changes who I
match
I thought with.
a profile would
Imake chats because
registered less I like Yes, I experienced better matchi (Yes) Chats feel less awkw If your profile isn't set up, It’s awkward chatting with
awkward,
customizing so I added
things—
I wanted to attract people a pic
No, I didn't feel a big difference. (No) I still get the same ki No, there is no problem matc I don’t judge—it’s all random
and
makes
Iwith name.thefeel
did similar
it to app feel like
interests,
more so I Yes, I experienced better matchi (Yes) I’ve had better conve If your profile isn't set up, I like knowing their interest
mine.
uploaded
Iconfident
registered a photo
chatting—
to make and it set Yes, I experienced better matchi (Yes) I feel more confident If your profile isn't set up, I feel safer with some inf
a
having
easiernickname.
a
forprofile
others
I wanted to play around helps
to me
trust Yes, I experienced better matchi (Yes) People start talking r If your profile isn't set up, It’s more fun when I can se
stand
me
with and out.
the start
app and a see if a
No, I didn't feel a big difference. (No) It’s still random—my prNo, there is no problem matc I’m just experimenting wit
conversation.
Iprofile makes
registered a
because I
Idifference.
wanted to meet people
hate blank profiles
from different places, so I Yes, I experienced better matchi (Yes) People don’t skip me If your profile isn't set up, I skip them because I hate b
Imyself,
did it to somake
I figured
the appI’d fill
Yes, I experienced better matchi (Yes) I’ve met more people If your profile isn't set up, I want to know where they’
added a photo and
minerandom—profiles
less out.
nickname to seem No, I didn't feel a big difference. (No) Matching still feels l No, there is no problem matc I don’t overthink it—matchi
make it feel more
friendly.
intentional.

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 Topic 1. User's opinion on Azar profile experience
Q4. If you have a
Q4-1 When
profile of the other
matching, please
person, which one Q2. What do you
tell me three of
do you check: Q1. Is there a think about Q3. Do you think
the most
photos, reason why you registering registering a
important factors
nicknames, didn't register information such profile will give
in your profile
countries, your profile in as profile pictures you a better match
(photograph,
hashtags, or Azar? on the video chat or experience?
nickname, country,
languages? Please app?
hashtag, language)
tell me all the
Picture in order of priority.
Photograph-Country-Hashtag
factors you check.
Nickname Language-Photograph-Nickname
I prefer staying anonymous Not a fan, feels too exposedMaybe, but it's too much to
Hashtag Photograph-Language-Country
I forgot to finish setting it u I don’t mind, it’s standard. I don't think there will be
Picture Language-Country-Photograph
Nickname Hashtag-Photograph-Language
National Anthem Photograph-Nickname-Country
Hashtag Country-Language-Hashtag
I’m too lazy to fill it out. I’m hesitant, privacy matterI don't think so, after all,
Picture Photograph-Country-Language
Nickname Nickname-Language-Country
I don’t trust apps with my inFeels like a hassle to uploadI don't think there will be
I haven’t had the time yet. It’s great for connecting betMaybe, but it's too much to
Language Language-Nickname-Photograph
Picture Country-Photograph-Hashtag
Nickname Photograph-Language-Nickname
National Anthem Hashtag-Nickname-Country
Hashtag Language-Country-Hashtag
Language Photograph-Nickname-Language
I prefer other apps instead. It’s fine if it’s quick. I think the other person will
Nickname Language-Photograph-Country
National Anthem Nickname-Country-Photograph
Hashtag Language-Photograph-Country
I just don’t care about it. I think it’s too much info. I don't think there will be

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 Q5. If you have a
profile of the other
Q4. When other person, which one Q5-1 Tell us the
users' profiles do you check: three most
(photos, photos, important factors
Q6. Do you tend
nicknames, Q4-1 (to Q4 nicknames, in your profile
not to register
countries, answers) Why did countries, (photograph,
your profile on
hashtags, you answer like hashtags, nickname,
other SNS or
languages) are not that? languages, Hazard country, hashtag,
video chat apps?
registered, will it badges, and language) in
affect the choice of manners scores? order of
matching? Please tell me all importance.
the factors you Yes, other
No, there is no problem matc
N/A Countries, photos, languageCountries,
check. SNS/video chat apps
languages, photos. also do not register
No, other SNS/video
profiles.
If your profile isn't set up, N/A Photos, nicknames. Photos, nicknames,
chat apps register
countries.
profiles.

Yes, other
No, there is no problem matc
N/A Nicknames, photos, manners Nicknames, photos, SNS/video chat apps
languages. also do not register
profiles.
No, other SNS/video
No, there is no problem matc N/A Manners scores, languages, Manners scores, Yes, other
chat apps register
languages, photos.
If your profile isn't set up, N/A Countries first, then Hazar Countries, photos, SNS/video
profiles.
chat apps
languages. also do not register
profiles.

Yes, other
If your profile isn't set up, N/A Countries and hashtags to f Countries, hashtags, SNS/video chat apps
photos. also do not register
profiles.
Yes, other
If your profile isn't set up, N/A Hazard badges first, then p Photos, languages, SNS/video chat apps
countries. also do not register
profiles.

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 • Inve
Q6-1 (if Q6
answers that
Q1. Did you
I'm registering) Q1-1 What is your
expect to be
Why do other Q0. When did you experience based
Topic 1 comment charged when
services join Azar? on your
downloading
register profile expectations?
Azar?
pictures, but
not just Azar?
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. Charging is more than ex
Over 1 month (Existing usersI expected it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Just randomly no specific reasons Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Over 1 month (Existing usersI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI expected it. Charging is more than ex
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Over 1 month (Existing usersI didn't expect it. No heavy billing, no burde
Over 1 month (Existing usersI didn't expect it. Charging is more than ex
Within the last 1 month (neI expected it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Its my choice Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Over 1 month (Existing usersI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI expected it. Charging is more than ex
Within the last 1 month (neI didn't expect it. Charging is more than ex
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI expected it. No heavy billing, no burde
Over 1 month (Existing usersI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. No heavy billing, no burde
Within the last 1 month (neI didn't expect it. Charging is more than ex
Over 1 month (Existing usersI didn't expect it. No heavy billing, no burde
Over 1 month (Existing usersI expected it. No heavy billing, no burde
Within the last 1 month (neI expected it. No heavy billing, no burde

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 Topic 2.User's opinion on Azar's paid function
• Investigate overall opinion whether users perceive Azar as a paid app

Q2. When I run

Q4. How many times a day Q5. What is your
Hazard, what do I Q3. Is there anything you don't
do you see a pop-up where satisfaction with Hazard
press on the first think you need to expose on the
you’re short of Gem on out of 5 points each when
screen and main main screen?
average while using Azar? used for free?
screen I see?

A swipe button Message 1-2 times a day. Free 2 points

Effect Filter (gender, country) 3-5 times a day.
Profile A swipe button I rarely see them. Free 1 point
A shop History 1-2 times a day. Free 2 points
Filter (gender, country) Effect 6 to 10 times a day. Free 2 points
Message Pick-and-match 3-5 times a day. Free 2 points
Pick-and-match A subscription button I rarely see them.
A swipe button Profile 1-2 times a day. Free 2 points
Filter (gender, country) Filter (gender, country) 3-5 times a day. Free 0 points
Pick-and-match A swipe button More than 10 times a day.
A subscription button Message 3-5 times a day. Free 2 points
A swipe button A shop 6 to 10 times a day. Free 1 point
Effect History 6 to 10 times a day. Free 4 points
Message Effect 3-5 times a day. Free 0 points
History Filter (gender, country) I rarely see them. Free 3 points
A swipe button A swipe button More than 10 times a day.
Effect Message 6 to 10 times a day.
History Pick-and-match 1-2 times a day. Free 2 points
Message A subscription button 6 to 10 times a day. Free 1 point
A subscription button History More than 10 times a day. Free 2 points
Message Effect 3-5 times a day. Free 3 points
Filter (gender, country) Filter (gender, country) 3-5 times a day.
Filter (gender, country) Message I rarely see them. Free 3 points
Message A swipe button 6 to 10 times a day. Free 3 points
History Profile 3-5 times a day. Free 4 points

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app • Id

Q5-1 What is your satisfaction

Q6. Is there an item you don't Q0. When did you
with Hazard out of 5 points Topic 2 comment
want to pay for at Azar? start using Azar?
each when used for a fee?

A rear camera.
Charge 2 points Nickname change ticket.
National Filter.
National Filter.
A rear camera.
A rear camera.
Charge 2 points A subscription product.
Nickname change ticket.
National Filter.
Charge 3 points A rear camera.
A rear camera.
A subscription product.
A rear camera.
Nickname change ticket.
Nickname change ticket.
Charge 2 points A rear camera.
Charge 2 points National Filter.
National Filter.
National Filter.
Nickname change ticket.
National Filter.
Charge 3 points National Filter.
Nickname change ticket.
A subscription product.
National Filter.

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 Topic 3. User's opinion on Azar usability
• Identify the factors that shorten users' Azar stay time and stay time

Q2-2. What's
Q2. How long do you Q2-1 Is there a reason complemented to
Q1. When do you
usually use Azar when to use it for that make the experience
usually use Azar?
you access it? amount of time? more enjoyable in
Hazard last longer?

At night when I’m winding down Within ten minutes. Yeah, it’s just enough to have a More fun filters to keep chats lively for longer.
During lunch breaks when I’ve goWithin 30 minutes. 30 minutes is perfect to meet so Better matching so I don’t run out of cool people fast.
Whenever I’m bored, usually in tWithin an hour. An hour lets me relax and enjoy Adding mini-games to play during calls.
On weekends when I’m chilling aWithin an hour. I like keeping it to an hour—keepCheaper gems so I can use effects without worrying.
Late at night when I can’t sleep. Within an hour. An hour’s my limit before I get boA way to save favorite contacts for later chats.
In the morning to wake up with Within 30 minutes. 30 minutes fits into my break timLonger call times before it cuts off.
After dinner when I’m relaxing o Within three hours. Three hours is when I’m really intMore language options to talk to anyone.
On my commute home from worWithin 30 minutes. I only need 30 minutes to see whCool backgrounds that change with the convo.
Randomly during the day when I Within 30 minutes. 30 minutes is short and sweet, A reward system for staying on longer.
Evenings after I finish my homewWithin 30 minutes. It’s just a quick 30-minute distra Group chat options to mix things up.
When I’m waiting for something,Within 30 minutes. 30 minutes is all I need to kill Faster load times so I don’t drop off.
Weekends in the afternoon whenWithin three hours. Three hours happens when I’m suVoice effects to make it more playful.
Late afternoons when I’m done wWithin an hour. An hour feels right to unwind aftCustom stickers to keep it fresh.
Before bed to talk to someone inWithin ten minutes. Ten minutes is a fast check-in whLess lag so calls don’t end early.
During downtime at work when itWithin 30 minutes. 30 minutes is enough to vibe wi A chill music option during chats.
On Friday nights to kick off the Within three hours. Three hours is when I’m in a cha Profile badges for active users.
In the early evening when I’m h Within 30 minutes. 30 minutes works when I’m waitiRandom fun questions to spark longer talks.
Whenever I feel lonely, usually atWithin an hour. An hour’s good to talk without ruMore gender and country filters for variety.
Afternoons when I’m procrastinaWithin 30 minutes. 30 minutes keeps it light and easDaily challenges to keep me coming back.
On Saturday mornings when I’m W l ithin 30 minutes. 30 minutes is my go-to for a quicLower battery drain so I can stay on.
After lunch when I need a quick dWithin ten minutes. Ten minutes is just to peek and l Live events to join with others.
Late mornings when I’m still in b More than that. More than that ‘cause I get hookOption to pause and resume calls.
When I’m traveling and want to m Within three hours. Three hours when I’ve got nothinBetter video quality for longer enjoyment.
During quiet evenings when I’m Within three hours. Three hours if I’m really enjoyin A friend leaderboard to compete with.
No reasons Within ten minutes. Ten minutes is all I can spare so Surprise gifts to share during chats.

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 ay time

Topic 3 comment

eep chats lively for longer.

don’t run out of cool people fast.
o play during calls.
n use effects without worrying.
e contacts for later chats.
ore it cuts off.
ns to talk to anyone.
at change with the convo.
staying on longer.
o mix things up.
don’t drop off.
e it more playful.

during chats.

ns to spark longer talks.

untry filters for variety.
eep me coming back.
so I can stay on.

resume calls.
or longer enjoyment.
to compete with.
e during chats.

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invalid number
Sexual harassment match 3
life threats (verbal abuse, violence, bad manne 1
fake gender match 5

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