BSB80120 Graduate Diploma of Management (Learning)

Term 1 2025 assignment

Student Details/ Declaration

Unit of
BSBSTR801 Lead innovative thinking and practice
Competency

☒ I fully understand the context and purpose of this assignment.

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I am aware that if I am caught with either collusion or plagiarism of another student’s work, I will be penalised for
☒ academic misconduct which could result in the suspension or cancellation of my course enrolment/ student visa.

I understand that I will not disclose any assignment question or answer, in whole or in part, in any form or by any means
before, during, or after I have submitted my assignment to Canvas on any internet ‘share space/ chat room, or otherwise,
☒ which will constitute a breach of academic misconduct and would result in the suspension or cancellation of my course
enrolment/ student visa.

Student’s
Name Nalinee Nasunthon
Student ID ECS 19081989 Submission Date 25/03/2024
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considered null and void.
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Assessor Use
- I have provided appropriate feedback (including verifying all answer pages within this assignment either on the check
Only box or at the answer fields as well as leaving comments in Canvas).

S ☐ S ☐ C ☐ Assessor Initials & Date

Knowledge Performance Overall
Criteria Criteria result
NYS ☐ NYS ☐ NYC ☐
 Watch & Research

Watch about Google’s Principles of Innovation and learn about the organization’s main innovation pillars
of how they put each pillar to practice building products and services with excellence (refer to URL:
https://www.youtube.com/watch?v=deDncBTgy5I&t=33s or alternatively, you can access the video via Canvas; provide
discussions to the following questions; each answer should not exceed 60-word count limit)

- How does critical

thinking lead to Critical thinking helps you think in new ways. It's like asking why a lot and looking at
more innovative things from all sides. You really think hard about problems, find what's missing, and
mindset? (Answers connect ideas that seem different. This makes you want to try new stuff and be open to
should not exceed
ideas. When you think critically, you become more innovative.
60-word count limit)

- Why is innovation
important when Innovation is super important for fixing problems because it gives us new and better
solving solutions. It's about going beyond the usual ways and finding unique ideas that can
problems? make big changes. Innovation helps us get better, faster, and more successful by
(Answers should not
tackling problems in fresh ways. It makes sure we always improve and can change
exceed 60-word
when we need to.
count limit)

- Which types of
brands or
companies do I really like companies like Tesla because they've created amazing new ways to make
you view as electric cars and use clean energy. They aren't afraid to change how cars are made
innovative and and put money into new technology, like better batteries and self-driving cars. This
makes them a smart and innovative company. They're changing the car industry and
admire? Why?
helping the environment, which is awesome.
(Answers should not
exceed 60-word
count limit)

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 Checklist/ performance criteria matrix for Knowledge Short Questions (for Assessor use only)

Instructions to Assessors
This checklist is to be used to record the student’s responses to the questions outlined in the Watch & Research section.
When completing this checklist, you must ensure that:

 Each checklist item is assessed against the criteria listed.

 An assignment result, either Yes or No, is recorded in one of the two columns on the right of the checklist.
 Feedback must be provided to the student in throughout the assignment cover sheet as well at the Canvas
commentary section.

Did the learner: Yes No

Answer all short questions covering: Relating to unit’s performance criteria:

 How does critical thinking lead to more innovative

mindset? 1.2 Identify and use techniques and tools to
generate ideas and facilitate thinking
1.3 Introduce and promote creative thinking
 Why is innovation important when solving problems? techniques
1.4 Research and analyse relevant
conditions for innovation and issues that
 Which types of brands or companies do you view as impact innovative thinking and creativity
innovative and admire? Why?

Watch & Research answers section has Watch & Research answers section
met satisfactory performance ☐ has not met satisfactory performance
requirements (please refer to the ☐
requirements feedback on Canvas commentary section)

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 Knowledge Synthesis Report

In this task, students will conduct a knowledge synthesis report by reviewing at least four (4) articles to produce
a succinct summarization that informs best practice. A knowledge synthesis report attempts to summarize all
pertinent studies/ information on a specific topic/ discipline, can improve the understanding of inconsistencies in
diverse evidence, and can identify gaps/ challenges in future organizational performance practices.

You are required to develop one (1) individual report to demonstrate your understanding and critical viewpoint
on:
 Creativity is key to success and growth but harnessing it in the workplace can be complicated and
challenging at the same time – discuss how organizations can start promoting creativity and gain a
competitive advantage through innovation.
You are required to follow the prescribed report writing structure, covering:

Objective Articulate a point of view in relation to a particular proposition

Your introduction is really the ‘start’ of the report so describe here why your report
is being written answering such questions as ‘what is this about?’ and ‘how is it
useful?’ This is also where your page numbering starts. Specifically, you need to:
o Give some brief background information
Introduction
(250-word count o Define the topic, its relevance, scope, and any key terms
limit; single- o State the overall purpose (are you explaining, analyzing, recommending or a
spacing) combination?) and key objectives
o Give an overview of the report’s structure including the sections and their
relationship to the issues
o Detail assumptions, theoretical foundation, scope, methodology and any
limitations or constraints
Format &
Structure In your findings and discussion sections, present a factual outline followed by an
interpretation of what you found. This section is usually the longest part of a report
and forms the basis of your conclusions and recommendations.
As a result, record all significant information (both positive and negative) and ensure
you have a logical internal structure – this could be based on such organization as
Body (1000-word chronology, order of importance, general to specific, regions or topics.
count limit; single- This section should reflect the structure outlined in the introduction. It may try and
spacing)
answer questions like:
o What were the most significant findings or factors involved in the topic/
problem?
o Did the findings support the theory?
o Did you uncover any unexpected or new issues that need to be considered?

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 (cont.)

Conclusion Your conclusion summarizes your study - its purpose, process, and findings. You
(answers should need to include your main ‘opinion’ here, answering the questions raised by your
not exceed 350-
word count limit;
original purpose so there is a thematic unity to your report and the
Format & single-spacing) recommendations follow logically. Avoid including any new information.
Structure
(cont.) Cohesion is achieved by the flow between paragraphs, and strong paragraph structure.

Dot points are not appropriate because an essay aims to provide a more reflective reading
experience
Supportin
g There are fourteen (14) supporting reference articles included for this section
references

Knowledge Synthesis Report (cont.)

The aim of a report is to provide descriptive, discursive, and evaluative arguments deriving from grounded in
theoretical constructs and, at times, may be linked to practice. Your research must be presented in a report format
that uses formal language and style and is presented in a logical order. Content usually involves a synthesis of
knowledge gained from existing texts along with the author's own opinions and argument. You are provided with
fourteen (14) articles relating to the topic of research and you are required to select a minimum four (4) references
for this report (kindly tick the appropriate references used on pages 8 and 9).

Creativity is key to success and growth but harnessing it in the workplace can be
Title of report complicated and challenging at the same time – discuss how organizations can start
promoting creativity and gain a competitive advantage through innovation.

Objective of report This report aims to investigate how organizations can effectively foster creativity to boost
(answers should not
innovation and gain a competitive advantage, while also addressing the inherent
exceed 30-word count
limit) challenges of managing creativity in the workplace.

Prepared by Nalinee Nasunthon Date 25/03/2025

Introduction (the In today's dynamic business environment, creativity stands out as a crucial element for
introduction organizational success and sustained growth. Innovation, which involves turning creative
contextualizes your ideas into practical solutions, enables companies to adapt, prosper, and achieve a
research and highlights competitive edge. However, nurturing and managing creativity within an organization can
its relevance which be complex.
includes information on
the background of the
This report delves into the challenges of promoting creativity in organizations and
report; answers should explores effective strategies for leveraging it to drive innovation. It seeks to answer: How
not exceed 250-word can organizations effectively promote creativity and achieve a competitive advantage
count limit; through innovation, despite the difficulties involved?
approximately 100 words
on this answer cell;
single-spacing)
Please do not exceed your answers beyond this point. Thank you.

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 Knowledge Synthesis Report (cont.)

Key terms include creativity the generation of original and valuable ideas and innovation
the implementation of these ideas to create value and impact.

Introduction (the The purpose of this report is to analyze existing research on creativity and innovation in
introduction organizations, synthesize key findings, and offer practical insights for fostering a creative
contextualizes your work environment. Specifically, this report will:
research and highlights
its relevance which - Define creativity and innovation within an organizational context.
includes information on - Identify the main challenges in fostering workplace creativity.
the background of the
report; answers should
- Explore strategies for promoting both creativity and innovation.
not exceed 250-word - Discuss how organizations can use creativity to gain a competitive advantage.
count limit;
approximately 150 words The report will be structured around a review of relevant literature, a discussion of key
on this answer cell findings, and a conclusion that summarizes the main points and provides
single-spacing; cont.) recommendations. It assumes that creativity can be cultivated and managed within
organizations. The scope is limited to strategies applicable across various organizational
settings. The methodology involves synthesizing existing research articles, with a
limitation being potential bias in the selection and interpretation of literature.
To effectively promote creativity and gain a competitive advantage through innovation,
organizations must address several key factors. First and foremost, it's crucial to
establish a supportive organizational culture. This involves creating an environment
where employees feel psychologically safe to take risks, experiment with new ideas, and
challenge the status quo without fear of negative consequences or failure. Research
Body (this section of consistently indicates that a culture that values creativity and tolerates ambiguity fosters
your report is often the
intrinsic motivation, which is essential for generating truly innovative solutions. This
lengthiest, and the most
detailed. It is here that culture should celebrate both successes and learning opportunities derived from failures,
you critically analyze the reinforcing the idea that experimentation is a valuable part of the innovation process.
findings outline in
previous sections of your "A supportive organizational culture is one of the most important factors in promoting
report, thereby creativity and innovation."
establishing the
significance of those Creating this culture requires a conscious effort to dismantle hierarchical barriers and
findings, and developing promote open communication channels. Organizations can implement initiatives such as
an argument that
regular brainstorming sessions, innovation challenges, and cross-departmental projects
supports your critical
analysis; spacing to encourage employees to share their ideas and perspectives. Furthermore, leaders
between paragraphs are should actively solicit feedback from their teams and demonstrate a willingness to
needed; left justification incorporate employee suggestions into decision-making processes. This not only fosters
for margins; single- a sense of ownership and engagement but also ensures that diverse viewpoints are
spacing with font size considered when developing innovative solutions.
Arial 10; answers should
not exceed 1,000-word Second, leadership plays a vital role in fostering creativity. Leaders must champion
count limit; innovation, actively provide resources for creative endeavors, and consistently recognize
approximately 350 words
and reward creative contributions. Effective leaders should also act as role models,
on this page single-
spacing) demonstrating their own creativity and willingness to embrace new ideas, even if they
deviate from established norms. This involves setting clear expectations for innovation,
providing constructive feedback that focuses on learning and growth, and empowering
employees to take ownership of their creative projects. Leaders should also be adept at
identifying and removing obstacles that hinder creativity, such as bureaucratic
processes, rigid hierarchies, and a lack of resources.
Please do not exceed your answers beyond this point. Thank you.

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 Knowledge Synthesis Report (cont.)

Body (this section of Moreover, leaders should cultivate a growth mindset within their teams, encouraging
your report is often the employees to view challenges as opportunities for learning and development. This can
lengthiest, and the most be achieved through mentorship programs, training workshops, and regular feedback
detailed. It is here that sessions that focus on skill development and knowledge sharing. By investing in their
you critically analyze the employees' growth, leaders can create a culture of continuous improvement and
findings outline in
previous sections of your
innovation.
report, thereby
establishing the Third, collaboration and communication are undeniably essential for promoting creativity.
significance of those Organizations should actively encourage the formation of cross-functional teams and
findings, and developing create ample opportunities for employees from different backgrounds and areas of
an argument that expertise to share their unique ideas and perspectives. This can be effectively achieved
supports your critical through a variety of methods, including regularly scheduled brainstorming sessions,
analysis; spacing dedicated innovation workshops, and the implementation of online collaboration
between paragraphs are platforms that facilitate seamless communication and knowledge sharing. Studies
needed; left justification
for margins; single-
consistently suggest that diverse teams are significantly more likely to generate novel
spacing with font size and groundbreaking solutions because they bring a wider range of knowledge,
Arial 10; answers should experiences, and perspectives to the table, fostering a richer and more dynamic creative
not exceed 1,000-word environment.
count limit;
approximately 650 words To further enhance collaboration, organizations can implement strategies such as job
on this page single- rotation programs, which allow employees to gain experience in different departments
spacing; cont.) and develop a broader understanding of the organization's operations. This can foster
empathy and improve communication between teams, leading to more effective
collaboration and innovation.

Building on this, it's critically important to consider structuring effective innovation teams.
These teams should be carefully designed to be diverse, encompassing a wide range of
skills, backgrounds, and perspectives. They should also be cross-functional, bringing
together individuals from different departments and areas of expertise. Crucially, these
teams must be empowered to operate with a high degree of autonomy, allowing them
the freedom to explore new ideas and experiment with different approaches without
being stifled by bureaucratic processes or hierarchical constraints. Organizations should
focus on creating thriving "innovation ecosystems" where teams can seamlessly
collaborate, readily share knowledge, and easily access the resources they need to
succeed. This involves establishing clear roles and responsibilities for each team
member, providing comprehensive training and coaching to enhance their skills, and
fostering a strong culture of experimentation and continuous learning. High-performing
innovation teams are characterized by a clear structure, a diverse set of skills, and a
deeply ingrained culture that actively encourages experimentation and embraces
calculated risk-taking.

Effective innovation teams are characterized by clear structure, diverse skills, and a
culture that encourages experimentation.

To support these innovation ecosystems, organizations can invest in dedicated

innovation labs or centers of excellence, which provide teams with access to cutting-
edge technologies, prototyping equipment, and expert mentorship. These facilities can
serve as hubs for creativity and collaboration, fostering a culture of innovation throughout
the organization.

Fourth, providing adequate resources and training is absolutely crucial for effectively
supporting creativity. Organizations should make substantial investments in
comprehensive training programs that are specifically designed to enhance employees'
creative skills, covering a wide range of techniques such as brainstorming, design

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 thinking, and structured problem-solving methodologies. Furthermore, they should
ensure that employees have easy access to the necessary tools and technologies that
facilitate creative work, including specialized software for prototyping and simulation,
advanced data analysis tools, and collaborative project management platforms.
Research consistently demonstrates that providing adequate resources and training can
significantly enhance employees' ability to not only generate innovative ideas but also
effectively implement them, turning creative concepts into tangible results.

In addition to formal training programs, organizations can also foster creativity by

providing employees with opportunities for informal learning and development. This can
include access to online courses, industry conferences, and internal knowledge-sharing
platforms. By encouraging employees to continuously learn and develop their skills,
organizations can create a culture of lifelong learning that fuels innovation.

Fifth, effectively managing the challenges that are often associated with harnessing
creativity is an essential aspect of fostering a truly innovative environment. This includes
proactively addressing potential issues such as resistance to change, which can arise
when employees are hesitant to embrace new ideas or processes. It also involves
mitigating the impact of limited resources, which can stifle creativity if teams lack the
necessary tools or funding to pursue their ideas. Additionally, organizations must
address the challenge of conflicting priorities, which can occur when employees are
pulled in multiple directions and struggle to allocate sufficient time and attention to
creative projects. To overcome these challenges, organizations should develop well-
defined strategies that involve actively engaging employees in the decision-making
process, ensuring clear and transparent communication about the numerous benefits of
innovation, and allocating resources strategically to support the most promising creative
initiatives. Effective change management is crucial for ensuring that creative ideas are
not only generated but also successfully implemented and integrated into the
organization's operations.

To further mitigate these challenges, organizations can establish clear processes for
evaluating and prioritizing creative ideas, ensuring that resources are allocated to the
most promising projects. This can involve setting up an innovation committee or panel of
experts to review and assess ideas based on their potential impact, feasibility, and
alignment with the organization's strategic goals.

Finally, measuring and rewarding creativity is critically important for sustaining a culture
of innovation over the long term. Organizations should establish clear and measurable
metrics for tracking the impact of creative initiatives, such as the number of new products
or services launched, the total revenue generated from innovative solutions, and the
overall improvement in customer satisfaction. They should also implement robust
systems to consistently recognize and reward employees who make significant
contributions to creative endeavors, offering incentives such as bonuses, promotions, or
public recognition. Research has consistently shown that providing appropriate rewards
and recognition can effectively reinforce creative behavior and strongly motivate
employees to continue generating innovative ideas, fostering a virtuous cycle of
creativity and innovation.

Please do not exceed your answers beyond this point. Thank you.

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 Knowledge Synthesis Report (cont.)

In summary, this report has explored the multifaceted challenge of promoting creativity
within organizations to achieve a sustainable competitive advantage through innovation.
It has highlighted that while creativity is a key driver of success and growth, effectively
harnessing it in the workplace is a complex undertaking that requires a holistic and
strategic approach.

The findings underscore the critical importance of establishing a supportive

organizational culture where employees feel empowered to take risks, experiment with
new ideas, and challenge the status quo. Such a culture fosters intrinsic motivation and
encourages the generation of novel solutions. Leadership also plays a pivotal role, with
Conclusion (this leaders needing to champion innovation, provide resources, and recognize creative
section of your report is contributions. Furthermore, collaboration and communication are essential, as diverse
often the lengthiest, and teams are more likely to generate groundbreaking ideas.
the most detailed. It is
here that you critically The report also emphasized the need for organizations to invest in adequate resources
analyze the findings and training to enhance employees' creative skills and provide them with the tools they
outline in previous need to succeed. Additionally, it highlighted the importance of managing the challenges
sections of your report, associated with harnessing creativity, such as resistance to change and conflicting
thereby establishing the
significance of those
priorities. Finally, the report stressed the significance of measuring and rewarding
findings, and developing creativity to sustain a culture of innovation over the long term.
an argument that
supports your critical Ultimately, organizations that are able to successfully implement these strategies will be
analysis; answers should well-positioned to foster a work environment that not only promotes creativity but also
not exceed 350-word effectively drives innovation. This, in turn, will lead to sustained success, continuous
count limit single- growth, and a distinct competitive edge in today's rapidly evolving business landscape.
spacing) By prioritizing creativity and innovation, organizations can unlock their full potential and
achieve their strategic goals.

This report concludes that fostering creativity is not merely a matter of implementing a
few isolated initiatives but rather a fundamental shift in organizational culture and
mindset. It requires a long-term commitment from leadership, a willingness to embrace
experimentation, and a focus on creating an environment where employees feel
empowered to contribute their best ideas. When these elements are in place,
organizations can unlock the full potential of their workforce and achieve remarkable
results.

Please do not exceed your answers beyond this point. Thank you.

1. BSBSTR801 - Reference Article - McKinsey and Company - Creating high performance

☒ innovation teams at scale V2023.1
Supporting 2. BSBSTR801 - Reference Article - McKinsey and Company - How can CFOs rebrand
references (select at ☐ themselves as innovation allies V2023.1
least four (4) references
from this list to be used 3. BSBSTR801 - Reference Article - McKinsey and Company - How disruptive technologies
☐
in your report writing) are opening up innovative opportunities in services V2023.1
4. BSBSTR801 - Reference Article - McKinsey and Company - How virtual work is
☒ accelerating innovation V2023.1

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 Knowledge Synthesis Report (cont.)

5. BSBSTR801 - Reference Article - McKinsey and Company - Seven steps to better

☐ brainstorming V2023.1

6. BSBSTR801 - Reference Article - McKinsey and Company - Sparking creativity in teams

☐ V2023.1

7. BSBSTR801 - Reference Article - McKinsey and Company - The eight essentials of

☒ innovation V2023.1

8. BSBSTR801 - Reference Article - McKinsey and Company - The innovation commitment

☐ V2023.1
Supporting
references (select at 9. BSBSTR801 - Reference Article - McKinsey and Company - The growth triple play -
☒
least four (4) references creativity analytics and purpose V2023.1
from this list to be used 10. BSBSTR801 - Reference Article - McKinsey and Company - Creativity bottom line - How
in your report writing, ☐ winning companies turn creativity into business value and growth V2023.1
cont.)
11. BSBSTR801 - Reference Article - McKinsey and Company - The simple rules of
☐ disciplined innovation V2023.1
12. BSBSTR801 - Reference Article - McKinsey and Company - Innovation lessons from
☐ Pixar V2023.1
13. BSBSTR801 - Reference Article - McKinsey and Company - Fear factor overcoming
☐ human barriers to innovation V2023.1
14. BSBSTR801 - Reference Article - McKinsey and Company - Creative destruction
☐ V2023.1

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 Checklist/ performance criteria matrix for Knowledge Synthesis Report (for Assessor use only)

Instructions to Assessors
This checklist is to be used to record the student’s responses to the questions outlined in the Knowledge Synthesis Report
section. When completing this checklist, you must ensure that:

 Each checklist item is assessed against the criteria listed.

 An assignment result, either Yes or No, is recorded in one of the two columns on the right of the checklist.
 Feedback must be provided to the student in throughout the assignment cover sheet as well at the Canvas
commentary section.

Did the learner: Yes No

Answer all short questions covering: Relating to unit’s performance criteria:

 Research Report:

o Creativity is key to success and growth but 1.1 Identify and analyse trends shaping
harnessing it in the workplace can be complicated organisation’s current and future thinking and
and challenging at the same time – discuss how practice
organizations can start promoting creativity and 1.2 Identify and use techniques and tools to
gain a competitive advantage through innovation., generate ideas and facilitate thinking
covering: 1.3 Introduce and promote creative thinking
techniques
 Introduction 1.4 Research and analyse relevant conditions
for innovation and issues that impact innovative
 Body thinking and creativity
1.5 Research and review innovation drivers and
 Conclusion enablers

 Supporting references

Knowledge Synthesis Report section Knowledge Synthesis Report section has

has met satisfactory performance ☐ not met satisfactory performance ☐
requirements (please refer to the feedback on
requirements Canvas commentary section)

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 Evaluative Research

In this task, students will conduct an evaluative research report by reviewing at least two (2) innovative
playbooks to determine whether each respective practices articulates the critical elements for success (what
needs to be done to win the game by breaking the organization’s strategy down into actionable plays and defining roles and
responsibilities to be successful) for an organization to put into practice. Evaluative research is typically carried out
to arrive at an assessment or appraisal of an object, program, practice, activity, or system with the purpose of
providing information that will be of use in decision making.
From a business perspective the main purpose of implementing innovative practices is to improve performance
of their firms/ projects, i.e., increasing marketing share, improving the quality, enhancing the client based,
increasing the profit, etc.
You are required to conduct this research by reviewing three (3) innovation playbooks out of a choice of eight
playbooks provided to you (files can be downloaded from Canvas) and your critical viewpoint should address five
evaluative criteria, include:
 Relevance (the extent to which the objectives of development intervention are consistent with organizational
requirements, market needs, etc.)

 Effectiveness (the extent to which the development intervention’s objectives were achieved, or are expected to
be achieved, considering their relative degree of real-time application)

 Efficiency (a measure of how economically resources/ inputs in terms of funds, expertise, time, etc., are needed
to convert to results)

 Sustainability (the continuation of benefits from a development intervention after major development assistance
has been completed)

 Impact (positive and negative, primary, and secondary long-term effects produced by development intervention,
directly or indirectly, intended, or unintended)

To complete this task, you are required to:

- Review the provided Innovative Playbooks provided on Canvas and select two (2) playbooks to be
evaluated.
- Complete the Evaluative Research Report, including:
o Indicate the purpose of the evaluation
o Provide key information based on the evaluation conducted
o Briefly explain your findings interpreting the factual evidence in relation to the evaluative
questions
- Conduct the evaluation for each of the playbooks in accordance with the evaluative criteria by an
ordered scale (based on a continuum from strongly agree to strongly disagree) from which choosing one
option that best aligns with your viewpoint.

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 Evaluative Research Report

Document title Innovation Playbooks Review

Prepared by Nalinee Nasunthon

Date prepared 25/03/2025

This report evaluates selected innovation playbooks to determine if their practices

Document purpose
(answers should not articulate critical elements for success. It assesses relevance, effectiveness, efficiency,
exceed 60-word count sustainability, and impact to inform decision-making on implementing these playbooks
limit) within an organization.

Playbook A (15. BSBSTR801 - Creative Thinking Techniques - Corporate Innovation

☐
Playbook V2023.1)

Playbook B (16. BSBSTR801 - Creative Thinking Techniques - Playbook for Strategic

☒
Foresight and Innovation V2023.1)

Playbook C (17. BSBSTR801 - Creative Thinking Techniques - The Business Design

☐
Playbook V2023.1)

Select two (2) Playbook D (18. BSBSTR801 - Creative Thinking Techniques - The Corporate Innovation
innovation playbooks ☐
Playbook V2023.1)
to review
Playbook E (19. BSBSTR801 - Creative Thinking Techniques - The Entrepreneur
☒
Playbook V2023.1)

Playbook F (20. BSBSTR801 - Creative Thinking Techniques - The Field Guide to

☐
Human-Centered Design V2023.1)

Playbook G (21. BSBSTR801 - Creative Thinking Techniques - The Healthy Business

☐
Innovation Playbook V2023.1)

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Evaluative Research Report

Rate the level of agreement with each of the statements below, with a range of rating from strongly disagreeing to strongly agreeing; add up the
scoring for each column and total the sum, divide the sum with 6 to obtain average scoring)

A B C D E F G A B C D E F G
Playbooks selected to be reviewed (only
two needed to be reviewed)
☐ ☒ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☐ ☒ ☐ ☐

Scoring for each ordered scale 1 2 3 4 5 1 2 3 4 5

Strongly Strongly Strongly Strongly

Dimension of relevance disagree
Disagree Not sure Agree
agree disagree
Disagree Not sure Agree
agree

- Responds to the development

☐ ☐ ☐ ☐ ☒ ☐ ☐ ☒ ☐ ☐
intervention needs required

- Has sufficient level technical

☐ ☐ ☐ ☐ ☒ ☐ ☐ ☒ ☐ ☐
adequacy to support the intervention

Strongly Strongly Strongly Strongly

Dimension of effectiveness disagree
Disagree Not sure Agree
agree disagree
Disagree Not sure Agree
agree

- Appropriately designed in relation to

the expected results/ success factors
☐ ☐ ☐ ☒ ☐ ☐ ☒ ☐ ☐ ☐
in terms of expected outputs,
outcomes, or impact
Strongly Strongly Strongly Strongly
Dimension of efficiency disagree
Disagree Not sure Agree
agree disagree
Disagree Not sure Agree
agree

- The extent to which the intervention

produced the intended results with ☐ ☐ ☐ ☒ ☐ ☐ ☒ ☐ ☐ ☐
an economic use of resources

Strongly Strongly Strongly Strongly

Dimension of sustainability disagree
Disagree Not sure Agree
agree disagree
Disagree Not sure Agree
agree

- Implies focusing on the likelihood

that the effects of the intervention ☐ ☐ ☒ ☐ ☐ ☐ ☒ ☐ ☐ ☐
will be maintained over time

Strongly Strongly Strongly Strongly

Dimension of impact disagree
Disagree Not sure Agree
agree disagree
Disagree Not sure Agree
agree

- Measuring the totality of the effects

brought by a development
☐ ☐ ☒ ☒ ☐ ☐ ☒ ☐ ☐ ☐
intervention on plausible positive
outcomes

Add scoring to sub-total 0 2 6 12 10 0 8 6 4 0

Average scoring (n/6) 21.6 14.6

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 Evaluative Research Report

Playbook B's high score (21.6) indicates it's a robust and practical resource for
corporate innovation, demonstrating strong alignment across relevance, effectiveness,
Briefly explain your efficiency, sustainability, and impact. It likely provides comprehensive guidance and
findings (answers should actionable strategies. Playbook E's low score (2) suggests it may not adequately
not exceed 80-word count
limit)
address the needs of entrepreneurs, potentially lacking clarity, relevance, or practical
applicability. A detailed review of Playbook E is recommended to identify specific areas
needing improvement to better serve entrepreneurial contexts.

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 Checklist/ performance criteria matrix for Evaluative Research Report (for Assessor use only)

Instructions to Assessors
This checklist is to be used to record the student’s responses to the questions outlined in the Evaluative Research Report
section. When completing this checklist, you must ensure that:

 Each checklist item is assessed against the criteria listed.

 An assignment result, either Yes or No, is recorded in one of the two columns on the right of the checklist.
 Feedback must be provided to the student in throughout the assignment cover sheet as well at the Canvas
commentary section.

Did the learner: Yes No

Answer all short questions covering: Relating to unit’s performance criteria:

 Completed the Evaluative Research Report,
covering:
o Identified the evaluation purpose
2.2 Review and refine practice that models and
o Reviewed two innovation playbooks supports innovation
2.3 Determine and assess the requirements to
o Conducted the evaluation for the two innovation promote sustainable innovative activities
playbooks

o Provided explanation to the findings

Evaluative Research Report section Evaluative Research Report section has

has met satisfactory performance ☐ not met satisfactory performance ☐
requirements (please refer to the feedback on
requirements Canvas commentary section)

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 Performance criteria: Case study/ project portfolio/ observation

The Practical Assessment is a set of tasks that must be completed in a workplace, or in an environment with
conditions like that of a real workplace.
To be assessed for this unit of competency, you must demonstrate your skills and knowledge to generate, lead
and sustain innovative organisational thinking and practice.
The Practical Assessments in this assignment include:
o Workplace Project Assessment - A series of written practical tests assessing the learner’s practical
knowledge and skills underpinning of the unit of competency. This includes the learner completing
workplace documents or similar as evidence of competent performance.
o Workplace Practical Observation - A set of assessment tasks where the learner must demonstrate
practical skills relevant to the unit of competency. These skills are to be demonstrated while being
observed by the assessor.
Tasks and activities in this project assessment require you to have access to a workplace or a similar
environment.

Case study

Introduction
Bounce Fitness is made up of four fitness centres. Head office is currently established in Cairns, Queensland.
The other centres are in Brisbane, (Queensland), Sydney, (New South Wales) and Melbourne, (Victoria). It is
the intention of the Board of Directors that a new centre will be opened in Perth, (Western Australia).
It was established in 2001 by Margaret House as a single aerobic studio. After two years membership
increases demanded the small, leased centre be expanded and a new facility was built on land purchased by
the organisation. In 2004 a second centre was established in leased premises in Brisbane and then Sydney
and Melbourne in the subsequent two years.
The Head Office remains in Cairns and a Board of Directors has been established to oversee the function of
the business in all the centres. Each centre has a manager, who reports to the CEO in Cairns, and a team of
permanently employed fitness instructors and other casual instructors, all of whom report to the Centre
Manager. The business is operated on best business practice and complies with all legislative requirements,
local by-laws and is registered with the national body.
Bounce Fitness intends to market its brand through excellence in service and expertise to establish itself as a
premier provider of fitness and wellness in Australia. Much time is invested in training the Centre staff to
upgrade their professional skills and in customer service to foster a loyal member base. Classes are innovative
and varied with regular changes to routines and activities

(cont.)

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 Bounce Fitness has developed choreographed fitness moves with accompanying music which is geared to
the varying interests, needs and goals of the member group. It is intended that all around Australia, gym and
fitness centre members will continue to be enhancing personal performance through classes designed and
produced by this business. Classes are coupled with state-of-the-art fitness equipment to cater to those who
prefer resistance training to aerobic workouts. Additional free weights allow for use by even die-hard lifters.

All centres are carpeted in areas used for stationary activities, spacious, well-ventilated, and air-conditioned
to make the environment as safe and comfortable as possible. They are light and feature wrap-around
mirrored walls. The decor was designed by a Brisbane firm and is updated every three years. There are
showers, toilets, lockers.

Each centre features a retail section selling fitness shoes, clothes, and other related fitness items. There is a
small cafeteria which is leased to a provider who supplies healthy, low-calorie drinks and light food. Each
Centre has regularly scheduled aerobic classes ranging from high intensity to low intensity. The scheduling
is left to each Centre but must sustain a minimum average of twelve in each class for them to continue to be
held. The style of classes changes as new methods are developed to sustain interest and provide variety.

Circuit classes are also scheduled for groups who move in a circuitous rotation around the different
resistance equipment sequentially as instructed by the instructor. They are required to complete interval
aerobic exercises during the completion of a class to enhance the value of the workout. Very low intensity
classes are also held in age care facilities to keep residents active and incorporate light weights to keep
them healthy. This exercise contributes to the physical and mental health of participants as well as providing
an interest in their day.

Special classes are held in high schools for senior students, sheltered workshops and other special
situations as requested and are operated at minimal or no cost as a community service. Funding is primarily
from memberships. Memberships are sold on one-, three-, six- and twelve-monthly basis on a decreasing
fee scale. Casual members are welcome, but the daily rate is a premium one.

Each Centre sells memberships to 120%. This means that at peak times it could be quite crowded, but
experience demonstrates that there is a maximum of 80% usage. The retail arm of the business accounts for
about 30% of the takings from each centre. The strategic plan for retail is set to increase investment in sales
this year to 35%. Each Centre will be given a budget to develop and implement a sales and marketing plan
to trial. The most successful may be implemented nationally and will attract an incentive for the most
successful Centre. The catering facilities are currently leased to private operators, and this is reconsidered
during each annual planning session by the Board, which produces 5% of the income, less than the rent off-
set.

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 Scenario

The owner and Chief Executive Officer, Margaret House, has extensive experience as a personal trainer, life
coach, and manager of fitness centres. Bounce Fitness has set out the following objectives to achieve:

- Generate a 10% increase in sales through boosting gym membership sales leads by the end of the
fiscal year
- Increase market penetration by 15% through utilization of marketing strategies every quarter
- Decrease customer acquisition costs by 4% every two quarters through the implementation of the USP
strategy
- Continue to cultivate the image as a premier long-term wellness program provider
- Expand the business to the food industry to increase the number of customers by 10%

Bounce Fitness’ business model has been successful over the years with its ability to maintain growth and
market penetration in terms of focusing on the creation and implementation of wellness program. In short, it
does what it is good at and this in turn, created a strong brand proposition for itself in Australia wide.

When it comes to managing its employees, Ms. House, is a firm believer of looking after staffs well through
its good talent management practices by meet the increasing expectations of the employee experience by
having an engaged workforce with the right skills in place. Every year, the CEO and senior managers would
meet to review how the company’s annual strategic human resources foster the five fundamentals of
effective talent management strategy, including:
- Drive goal alignment and determine metrics
- Create a strong employer brand
- Focus on employee experience
- Encourage a high-performance culture
- Continuous improvement

In recent months, Margaret House, decided that the company’s structure would need to be designed to
enable employees to quickly respond to changing environments to enable itself to adapt to evolving
customer needs and changes in the business environment. She felt that when a company with a traditional
hierarchical organizational structure, power flows vertically, and employees are departmentalized. In other
words, each employee has a clearly defined role and position, and there is a rigid chain of command.

Instead of focusing on optimizing operational processes to increase profit margins, the CEO would the
company to focus on understanding the needs of their customers and creating customized solutions where
making a profit is by no means less important and is generated by creating value for customers.

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 (cont.)

While Bounce Fitness maintain a traditional top-level hierarchical structure, the remainder of the
organization is essentially a system of autonomous networked teams with a shared purpose and vision.
This, Margaret House, likens the company’s culture that focuses on its people by investing in their
development builds a strong community of empowered employees. Inspiring leadership and a people-
centric organizational culture are key to connecting employees to a company’s vision and purpose.

The transformation of the company has shown all employees are more responsive and collaborative
working with one another and in across all fitness centres as well. The CEO is of the opinion, that it is
timely that the company should embark on its innovative aspirations by exploring other business avenues
that has potential to gain a reputation for offering healthy entertainment in addition to healthy lifestyle
choices. Ms. Margaret, has appointed you (taking the role as a General Manager – Strategic Management), to
consider the following three (3) business development categories:

Amusement Food & beverage Sporting

Internet Coffee Shop Indoor Rock Climbing
Bowling Alley (ten-pin bowling
(café offerings with PC (specially constructed fake rock
sport)
connectivity) walls within building)

Laser Tag (recreational Protein Juice Bar (protein Ninja Warrior Gym (obstacle
shooting sport) blends beverages) course)

As the General Manager – Strategic Management, you are required to evaluate all the above new business
ideas and select an ideal business idea for the organization to implement, in terms of:
- To determine if the organization is ready in terms of its current and future thinking and practice to
adopt a new business idea
- To establish a business feasibility assessment by leading discussions positively with relevant
stakeholders by utilizing creative/ innovative techniques and tools to facilitate ideas and thinking
- Summarizing relevant workplace conditions, including:
o Specific conditions that facilitate innovation
o Specific issues that impact innovative thinking and creativity
- Evaluating identified possible solutions to determine the most viable option to take
- Presenting and seeking feedback on solution proposal brief from the Board of Directors
- Refining solution proposal brief and seeking necessary approvals for implementation

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 Supplementary Case Study Materials (please use these documents to assist in your assignment)
1. BSBSTR801 - Reference Article - McKinsey and Company - Creating high performance innovation teams at
1 of 23
scale V2023.1
2. BSBSTR801 - Reference Article - McKinsey and Company - How can CFOs rebrand themselves as
2 of 23
innovation allies V2023.1
3. BSBSTR801 - Reference Article - McKinsey and Company - How disruptive technologies are opening up
3 of 23
innovative opportunities in services V2023.1
4. BSBSTR801 - Reference Article - McKinsey and Company - How virtual work is accelerating innovation
4 of 23
V2023.1
5. BSBSTR801 - Reference Article - McKinsey and Company - Seven steps to better brainstorming V2023.1 5 of 23

6. BSBSTR801 - Reference Article - McKinsey and Company - Sparking creativity in teams V2023.1 6 of 23

7. BSBSTR801 - Reference Article - McKinsey and Company - The eight essentials of innovation V2023.1 7 of 23

8. BSBSTR801 - Reference Article - McKinsey and Company - The innovation commitment V2023.1 8 of 23
9. BSBSTR801 - Reference Article - McKinsey and Company - The growth triple play - creativity analytics and
9 of 23
purpose V2023.1
10. BSBSTR801 - Reference Article - McKinsey and Company - Creativity bottom line - How winning companies
10 of 23
turn creativity into business value and growth V2023.1
11. BSBSTR801 - Reference Article - McKinsey and Company - The simple rules of disciplined innovation
11 of 23
V2023.1

12. BSBSTR801 - Reference Article - McKinsey and Company - Innovation lessons from Pixar V2023.1 12 of 23
13. BSBSTR801 - Reference Article - McKinsey and Company - Fear factor overcoming human barriers to
13 of 23
innovation V2023.1
14. BSBSTR801 - Reference Article - McKinsey and Company - Creative destruction V2023.1 14 of 23

15. BSBSTR801 - Creative Thinking Techniques - Corporate Innovation Playbook V2023.1 15 of 23

16. BSBSTR801 - Creative Thinking Techniques - Playbook for Strategic Foresight and Innovation V2023.1 16 of 23

17. BSBSTR801 - Creative Thinking Techniques - The Business Design Playbook V2023.1 17 of 23

18. BSBSTR801 - Creative Thinking Techniques - The Corporate Innovation Playbook V2023.1 18 of 23

19. BSBSTR801 - Creative Thinking Techniques - The Entrepreneur Playbook V2023.1 19 of 23

20. BSBSTR801 - Creative Thinking Techniques - The Field Guide to Human-Centered Design V2023.1 20 of 23

21. BSBSTR801 - Creative Thinking Techniques - The Healthy Business Innovation Playbook V2023.1 21 of 23

22. BSBSTR801 -Case Study - Bounce Fitness - Corporate Marketing Plan Performance Review V2023.1 22 of 23

23. BSBSTR801- Case Study - Bounce Fitness - Corporate Marketing Plan V2023.1 23 of 23

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 Workplace project/ workplace practical observation form

Candidate’s name Nalinee Nasunthon

Student ID ECS

Observation done ☐ In person (classroom) ☐ Via remote (insert screenshot below)

Date of observation

Insert your Zoom Meeting Image # 1 (own image in

Please note: landscape orientation)

 Include a Zoom
Meeting Screenshot
(of yourself only; strictly
no group nor selfie
shots) with your
name in the image.
 Resize landscape
image to fit into
space provided on
the right.

The candidate must demonstrate the ability to complete the tasks outlined in the
elements, performance criteria and foundation skills of this unit, including evidence of
the ability to:
o Task 1: Establish innovative thinking practice

 Activity One – Establish business readiness for innovation

 Activity Two – Facilitate thinking for business opportunity solution through
ideation process
Work activities  Activity Three – Seek approval for proposed business idea from relevant
stakeholder
o Task 2: Facilitate and support innovative practice

 Activity One – Determine an ideal business opportunity through ideation

process
 Activity Two – Prepare a business pitch
 Activity Three – Seek feedback to refine business solution for
implementation

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 Workplace project/ workplace practical observation form (cont.)

Rules of Evidence (for Assessor use)

The assessment submitted by the learner achieves:

Valid (the extent to which the assessment outcome is supported by evidence where its evidence is considered valid
when the learner’s performance matches the performance required in a competency standard; he or she should be
☐
able to demonstrate the skills, knowledge, and attributes described in the unit/s of competency and associated
assessment requirements)

Current (the evidence presented must comply with the current standards and demonstrate the learner’s current skills
☐
and knowledge)

Sufficient (there should be quality, quantity, and relevance from the gathered evidence to enable a judgment based
☐
on the learner’s competency)

Authentic (the evidence presented during the assessment should be the work of the learners and be able to verify
☐
as ‘genuine’)

Assessor’s Declaration

I confirm that the outcomes of the assessments listed above is a true reflection of the learner’s
☐
competence within this unit of competency.

I verify that the learner has sufficient evidence and information been provided by the learner to prove their
☐
competency across the entire unit.

☐ Where assessment conducted with a reasonable adjustment, supporting evidence is provided.

☐ All required initials, dates and feedback has been completed within the assessment.

☐ Josep Aiguade ☐ Lydia Su ☐ Erwan Tjan

Assessor’s name ☐ Svetlana Arutyunyan ☐ Cherie Soto ☐ Rajjaqul Haider

☐ Michal Tomcik ☐ Eva Busina ☐

Assessor’s initials Date

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 Task 1: Establish innovative thinking practice

As General Manager – Strategic Management for Bounce Fitness, you are required to develop a Business
Collaboration Plan proposal for Bounce Fitness. To complete this task, you must:
Activity One – Establish business readiness for innovation
- Complete the innovation readiness assessment, covering:
o Leadership support
o Organizational design
o Innovation practice
o Tabulating the overall scoring achieved and determining which area/s to improve over the next
12 months
o Establish improvement measures for the organization’s level of innovation readiness, including:
 Developing innovative leadership’s required characteristics
 Fostering team innovation’s required work practices
 Determining organizational capability for further improvement in terms of:
 Selecting at least one (1) capability for delivering innovation
 Selecting at least one (1) capability for managing innovation
 Selecting at least one (1) capability for leading innovation
 Selecting at least one (1) capability for enablers
 Finalizing the general assessment results
Activity Two – Facilitate thinking for business opportunity solution through ideation process
- Complete the business feasibility assessment in consultation with a senior manager (your classmate or
alternatively, your Trainer can assume this role), including:

o Identify at least two (2) task objectives

o Provide an explanation of the various business risks that the organization might face
o Conduct a quantitative risk assessment for the business risks
o Identify at least two (2) risks in trying to resolve the business issue
o Identify potential business development project constraints
o Facilitate an initial ideation session to define the ideal business solutions to the Company’s
complex issue.
o Select one (1) from each business development project category to be shortlisted and evaluated

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 (cont.)

Activity Three – Seek approval for proposed business idea from relevant stakeholder

- Make an appointment with the CEO (your classmate or alternatively, your Trainer would undertake this role) to
obtain feedback on the business feasibility assessment and initial ideation. This feedback would be
documented in the Feedback Register.
- Use communication techniques to identify requirements as appropriate to the CEO and environment as
well as use listening and questioning to elicit the views and opinions of the CEO to obtain the approval to
proceed with the selected business development project.

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 Activity One – Establish business readiness for innovation
As General Manager – Strategic Management, this task will require you to complete the innovation
readiness quiz in consultation with senior managers (your classmate or alternatively, your Trainer can assume
this role) to ensure the organization’s level of readiness to nurture innovation in accordance with the
current business scenario and organizational requirements.
The Innovation Readiness Assessment is based on Strategyzer Innovation Readiness model which will
determine what the organization need to know how prepared they are to support and nurture innovation,
focusing on three areas:
- Leadership Support (assesses strategic alignment, resource allocation and the business portfolio)
- Organization Design (focuses on team empowerment, access to resources and the incentive system for
innovation)

- Innovation Practice (measures the tools, processes, and skills training to support innovation. We initially
created the self-assessment tool to help organizations learn from each other)

The focus is on assessing how successful a company is at innovating consistently — rather than
running one-off innovation projects and this activity will access the level of readiness to nurture
innovation and build the right internal structures and environment.
- To complete this task, you are required to:

o Complete the Innovation Readiness Assessment with respective senior managers (your
classmate or alternatively, your Trainer can assume this role) of the organization

o Provide a brief explanation on the organization’s level of innovation readiness (answers must
relate to the case context)

Innovation Readiness Assessment

Prepared for Bounce Fitness

Prepared by Nalinee Nasunthon

General Manager – Strategic

Position Date prepared 25/03/2025
Management

Steve Brinkley General Manager – Finance

General Manager –
In consultation with Kath Jones Position
Marketing
General Manager – Human
Laura Irish
Resource

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 Innovation Readiness Assessment (cont.)

Document version V2023.1 Document ID IRA - 2023-01-001

Introduction (provides a This assessment gauges Bounce Fitness's innovation readiness across leadership,
brief explanation of the structure, and practices. It aims to pinpoint strengths and weaknesses, paving the way
case scenario; answers
should not exceed 50-word
for a more innovative culture. By identifying key areas for enhancement, Bounce
count limit) Fitness can strategically foster a more creative and competitive environment.

(Rate the organization a score from 1 to 5 for each area)

Innovation culture readiness
Aspects (how ready is the Beginner Intermediate World-class
organization becoming an
We have We frequent Our practice is used as a
innovative company in We have little to no
some
We regularly work this way but
work this case study for others to
terms of:) experience with this topic not systematically
experience way learn from

    
☐ ☐ ☒ ☐ ☐
Leadership does not Leadership provides
Strategic There is some strategic
provide explicit strategic innovation
guidance guidance for innovation but
guidance at important
strategic guidance for not everybody in the
meetings, and
innovation company knows it
everybody knows it

☐ ☒ ☐ ☐ ☐
Resources for
Resource Resources for Resources for innovation innovation are
Leadership innovation are
allocation are available, but they are institutionalized and
support bootstrapped or on an not substantial and not leaders commit at
ad-hoc project basis protected least 50% of their time
for innovation
☐ ☒ ☐ ☐ ☐
Leadership is eager to
We make some
Portfolio Leadership is mainly pioneer and invests in
investments to explore the
mgmt.. a large innovation
focused on improving future and new business
pipeline of small bets
the core business models, but it’s not
of which the best get
systematic
follow-up investments

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 Innovation Readiness Assessment (cont.)

(Rate the organization a score from 1 to 5 for each area)

Innovation culture readiness
Aspects (cont.; how Beginner Intermediate World-class
ready is the organization
becoming an innovative We have We frequent Our practice is used as a
We have little to no We regularly work this way but
some work this case study for others to
company in terms of:) experience with this topic
experience
not systematically
way learn from

    
☒ ☐ ☐ ☐ ☐
Legitimacy Innovation projects are Innovation is at the
skunk work and Innovation is officially in the
& power very top of the org.
org. chart, but lacks power
outside official chart and has power
and influence
channels and influence

☐ ☒ ☐ ☐ ☐
Innovation teams have There are clear
Bridge to limited or no access to The core business and policies that help
Org. Design the Core innovation teams innovation teams and
customers, resources,
collaborate, but there are the core business
and skills of the core
conflicts collaborate as equal
business partners
☐ ☐ ☒ ☐ ☐
Innovation does not Innovation has a
Rewards & have a dedicated We have some incentives in
dedicated incentive
incentives place to encourage
incentive system that system that rewards
innovation and reward it
differs from the core experimentation and
differently from execution
business new value creation

☐ ☒ ☐ ☐ ☐
We do not use Business model, lean
Innovation business model, lean Business model, lean start-
start-up, or design
tools up, or design thinking tools
start-up, or design thinking tools are
are used in pockets of the
thinking tools for widely adopted and
organization
innovation mastered
☐ ☐ ☒ ☐ ☐
Our processes are Our processes are
We occasionally use
Innovation Process linear and require iterative processes and
optimized for
innovation, and we
Practice mgmt. detailed business plans systematic business
systematically
with financial experiments to test
measure the reduction
projections business ideas
of risk in new ideas
☐ ☐ ☒ ☐ ☐
We don’t hire for We occasionally hire We hire and develop
Innovation experienced innovation world class innovation
skills innovation skills and
talent and train some talent with extensive
experience and don’t
specialized staff in experience across the
develop them innovation organization

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 Innovation Readiness Assessment (cont.)

Overall scoring achieved and determining which area/s to improve over the next 12 months (based on the
three elements and sub-elements that achieve scorings between 1 – 4)

Improvement initiatives (for scores achieving between 1 to 4, Timeline (when)

Areas of improvement Scores select the appropriate option/s accordingly to improve the specific
Implement Review
aspects)

Develop
Strategic Seek external Training and
guidance
3 ☐ consultation
☐ development
☒ policies and ☒ Q2 2023 Q3 2023
procedures

Foster long- Allocation of Lean

Resource
Leadership allocation
3 ☒ term planning ☐ resources ☐ management ☒ Q3 2023 Q4 2023
support activities funding practices

Implement a Build a
Portfolio Rethink time
mgmt..
2 ☒ tactical asset ☐ margin of ☐ horizon
☒ Q4 2023 Q1 2023
allocation safety

Create a Rethink the Incentivize

Legitimacy
& power
2 ☐ collaborative ☒ org. ☐ innovation ☒ Q2 2023 Q3 2023
culture structure practices

Develop Foster
Develop
Bridge to innovation collaborative
Org. the Core
2 ☐ policies and ☒ initiatives &
☐ spirit in
☒ Q3 2023 Q4 2023
Design procedures
progs. employees

Motivate Support Celebrate

Rewards &
incentives
3 ☒ employees for ☐ innovation ☐ innovation ☒ Q4 2023 Q1 2023
innovation with rewards success

Create Embrace
Innovation Professional environment mindset for
tools
3 ☒ development
☐ for new
☐ collective
☒ Q2 2023 Q3 2023
thinking thinking

Support Promote Enhance

Innovation Process
3 ☒ ideation ☐ team ☐ capability via ☒ Q3 2023 Q4 2023
Practice mgmt.
engagement thinking training & dev.

Display Inspire and

Innovation Create
skills
3 ☒ excellent ☐ shared focus
☐ motivate ☒ Q4 2023 Q1 2023
strategic vision through action

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 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of:

Required
Why is this needed? (Answers should not exceed 40-word count limit)
characteristics

Needed to encourage experimentation and new ideas. Leaders

must support calculated risks, fostering a culture where
Risk tolerance
employees aren't afraid to try innovative approaches, even if they
might fail. This promotes learning and adaptability.

Essential for considering diverse perspectives and feedback.

Leaders should actively listen to employee suggestions, market
Openness
trends, and external insights, adapting strategies to incorporate
valuable input and stay competitive.

Serious play
Developing innovative
leadership (assumptions
may be made in relation to
the case context on pages
18 – 19; select only three
characteristics to address)
Action-oriented

Promotes shared learning and problem-solving. Leaders should

Collaborative facilitate discussions, encouraging teams to explore challenges
inquiry together, leveraging collective knowledge to develop more
effective and creative solutions.

‘Big picture’
view

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 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of (cont.):

Required work
Why is this needed? (Answers should not exceed 40-word count limit)
practices

Result oriented Focuses on outcomes, encouraging teams to find the most

rather than effective path. By prioritizing results, teams can experiment with
method different methods, fostering creativity and adaptability to achieve
oriented goals efficiently.

Solve
relationship
problems
quickly

Fostering team Train team

innovation (assumptions leaders in the
may be made in relation to basics of group
the case context on pages creativity
18 – 19; select only three
characteristics on this page
and another three
characteristics on the next
Establish
page to address, there
should be a total of six processes for
characteristics to complete inter-team
fostering team innovation) communication

Promotes collaboration and shared success. Recognizing team

Reward the
achievements encourages members to work together, fostering a
team, not the
supportive environment where collective effort and innovative
individual
contributions are valued over individual accomplishments.

Enriches problem-solving and idea generation. Diverse teams

bring varied experiences, perspectives, and skills, fostering
Diversity
creativity and enabling the development of more comprehensive
and innovative solutions that cater to a wider range of needs.

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© Eve College 2025 RTO ID: 45290 CRICOS CODE: 03767F Page 31 of 90 S
 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of (cont.):

Required work
Why is this needed? (Answers should not exceed 40-word count limit)
practices

Result oriented
rather than
method
oriented

Solve
relationship
problems
quickly

Fostering team Train team

innovation (assumptions leaders in the
may be made in relation to
the case context on pages
basics of group
18 – 19; select only three creativity
characteristics on this page
and another three
characteristics from the Needed to enhance knowledge sharing and collaboration across
previous page to address, Establish
there should be a total of six departments. Clear communication channels enable teams to
processes for
characteristics to complete exchange ideas, insights, and feedback, fostering synergy and
inter-team
fostering team innovation, promoting the development of comprehensive and integrated
cont.) communication
innovative solutions.

Essential to promote collaboration and shared success within

Reward the Bounce Fitness. Recognizing team achievements encourages
team, not the members to work together, fostering a supportive environment
individual where collective effort and innovative contributions are valued
over individual accomplishments.

Critical to enrich problem-solving and idea generation within the

organization. Diverse teams bring varied experiences,
Diversity perspectives, and skills, fostering creativity and enabling the
development of more comprehensive and innovative solutions that
cater to a wider range of customer needs.

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 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of (cont.):

Determine organizational capabilities for further improvement (assumptions may be made in relation to the case
context on pages 18 – 19)

Innovation dimensions Capabilities required (select the appropriate option/s for each dimension of innovation)

Identifying core challenges & perceived value (getting a clear understanding of

☒ not only what issues a solution should address, but also what potential customers perceive
as the value of existing solutions)
Delivering innovation
(activities and skills which Idea Generation (generate creative new ideas that address the identified challenges,
☒
are required for a team to beyond basic brainstorming exercises)
ideate, design, test, iterate
and pilot an innovation) Idea Evaluation and Prioritisation (figuring out which ideas have more potential than
☒
others, and which fit the strategic goals)
Lean Innovation Project Management (putting in place a structure which teams can
☒
use to focus limited time and energy on progressing ideas quickly, and validating progress )

Ways of innovating & Business Models (effective innovators are trying to find
☒
multiple ways to innovate to cumulatively add value in new ways)

Sensing & understanding trends (awareness of the demands and trends in your
☒
market based on new technology, new competitors, and customer experiences)

Prioritisation & Portfolio Management (ability to manage a pipeline of ideas and

projects, identifying which ideas will help the company achieve its short, medium, and long-
Managing innovation ☒
term innovation goals, and ensuring that the portfolio has a balance of incremental,
(activities and processes
which are required to adjacent, and transformational innovations)
successfully prioritize,
manage, and scale the Management, Funding, Governance & KPIs (a flexible management and
various innovation governance system which empowers teams to experiment and make progress rapidly, yet
☒
opportunities to bring value still giving senior leadership ability to track and validate progress against all projects in the
to the company) innovation portfolio and ensure these align with the innovation strategy)

Facilities & Locations (project teams are provided with space, spaces, equipment, and
☒
tools to run their required innovation experiments)

Launch, Integration & Scaling (identifying the most effective ways to ensure the
☒ changes from the innovation can scale once launched, either by adjusting the way the core
business operates or scaling independently at the edges of the company)

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 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of (cont.):

Determine organizational capabilities for further improvement (assumptions may be made in relation to the case
context on pages 18 – 19, cont.)

Innovation dimensions Capabilities required (select the appropriate option/s for each dimension of innovation)

Innovation Strategy & Communication (leadership have made the choices about
which innovation questions and challenges their teams should answer how this should be
☒
done, as well as communicating this in a way that all members of the organisation
understand how success will be judged)

Ambidextrous Organisations & Operating Models (clarity on who is responsible for

☒ delivering and managing innovation in the organisation, and how they interact between
themselves and the rest of the business along the journey)

Time, Resources & Funding (the organisation provides the resources required for
Leading innovation ☒
people to devote time and run experiments around innovation)
(capabilities required for the
entire organization to work HR, Performance Review & Recognition (how new people with new ideas and
in the same direction and
different experience are brought into the company, how contributions are assessed and
can spend time on ☒
rewarded, and whether there are any formal (or informal) processes which punish the less
innovation productively)
predictable aspects of innovation and may scare people away from innovating)

Ecosystems, Acquisitions & External Innovation (how a company fits into the
wider ecosystem required to get their offering to the customer (including suppliers,
☒
distributors, retail channels, competitors, the public sector, start-ups, and the customer), as
well as finding ways to innovate through cooperation outside of the company)

Culture, Purpose & Driving Change (creating an environment where people feel like
☒ they are making a worthwhile contribution, and they could innovate, and their ideas are
heard. Also a culture where change is expected and supported)

Understanding & Managing Creativity (the basis of what triggers the best divergent
and convergent ideas, how to improve the frequency and quality of these ideas, and how to
☒
get all people to break beyond the evolutionary biases which hold them back from their
creative potential)
Enablers (capabilities and
mindsets required by Psychological Safety & Risk Perception (a climate where people believe it is
everyone in the possible, expected and valued, that they speak up with relevant ideas, questions, concerns
☒
organization) and even mistakes, in addition to having the bravery to make choices which have the
potential to fail)

Authority (the ability to follow through on activity for which you have responsibility,
☒
without having to get undue additional approval in advance)

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 Innovation Readiness Assessment (cont.)

Establish improvement measures for the organization’s level of innovation readiness in terms of (cont.):

Determine organizational capabilities for further improvement (assumptions may be made in relation to the case
context on pages 18 – 19, cont.)

Innovation dimensions Capabilities required (select the appropriate option/s for each dimension of innovation)

Action based on Insights (a predisposition towards making things happen and

☐ delivering, supported by relevant data and insights to ensure movement is in the right
Enablers (capabilities and direction)
mindsets required by
everyone in the
organization)
Continuous Learning, Development & Change (a growth mindset which supports
☒ people in developing new skills, knowledge, capabilities, and belief in what more they can
achieve)

Organization’s level of innovation readiness

General assessment Emerging Developing Established Advanced
results after suggested
further improvements Level 1 Level 2 Level 3 Level 4 Level 5 Level 6

☐ ☐ ☒ ☐ ☐ ☐

Activity Two – Facilitate thinking for business opportunity solution through ideation process
Upon completion of the Innovation Readiness Quiz, you are now tasked to undertake a business
feasibility assessment in consultation with Kath Jones, General Manager – Marketing (your classmate or
alternatively, your Trainer can assume this role) to examine the viability of a proposal so that any decision can be
informed by objective analysis.
As General Manager – Strategic Management, you are required to:

- Complete the Business Feasibility Assessment, covering:

o Identify at least two (2) business objectives
o Establish framing the business vision aspiration
o Evaluate the organization’s performance
o Evaluate the market trends
o Provide an overview of the organization’s current service offering
o Determined the keys to success
o Highlight critical issues for consideration
o Complete the Innovation Challenge Scope Review to evaluate all new business ideas
o Completed the Risk Assessment Scope Review to evaluate all new business ideas
o Conducted the customer interview based on the Problem Validation Log
o Completed the Journey Mapping Review for all new business ideas
o Facilitated initial ideation session to define the ideal business solution
o Provide justifications to the shortlisted business ideas

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 Business Feasibility Assessment

To determine the viability of an idea, such as ensuring the business solution is

☐ officially and technically feasible as well as economically justifiable. It serves to
inform whether the business solution is worth the investment—in some cases, a
business solution may not be doable.
To help decision-makers determine whether a proposed project or investment is
Document purpose ☒ likely to be successful by identifying both the known costs and the expected
(select only one option) benefits.

Examines the viability or sustainability of an idea, project, or business by examining

☐ whether there are enough resources to implement it, and the concept has the
potential to generate reasonable profits as well as the benefits received in return for
taking the risk of investing in the idea.

Prepared for Bounce Fitness

Prepared by Nalinee Nasunthon

General Manager – Strategic

Position Date prepared 25/03/2025
Management

In consultation with Kath Jones Position General Manager - Marketing

Document version V2023.1 Document ID BFA - 2023-02-001

Introduction (provides
a brief explanation of the This assessment, in consultation with the General Manager – Marketing, examines the
case scenario; answers viability of proposed business ideas for Bounce Fitness, ensuring decisions are informed
should not exceed 40- by objective analysis.
word count limit)

Generate a 10% increase in sales through boosting gym membership sales leads
☒
by the end of the fiscal year
Increase market penetration by 15% through utilization of marketing strategies
☒
every quarter
Current business
Decrease customer acquisition costs by 4% every two quarters through the
objectives (select two ☐
implementation of the USP strategy
to focus on)
☐ Continue to cultivate the image as a premier long-term wellness program provider

Expand the business to the food industry to increase the number of customers by
☐
10%

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 Business Feasibility Assessment (cont.)

Aspects Statement of intent (answers should relate to the case context on

pages 18 - 19; each answer should not exceed 30-word count limit)

Bounce Fitness aims to be the leading integrated wellness

To aim (where the provider nationwide. By combining premier fitness services with
company is heading): convenient, healthy food options, we will significantly enhance the
member experience and promote holistic well-being.

To resolve Bounce Fitness seeks to boost its customer base by 10% through
organization’s: strategic expansion into the healthy food sector. This initiative
(what objective/s to aims to enhance member satisfaction, build stronger loyalty, and
be achieved): establish a comprehensive wellness ecosystem.

To offer Bounce Fitness will fulfill customers' needs for convenient, healthy
customers (what food choices that perfectly complement their fitness routines. Our
needs/ wants to be offerings will promote overall well-being, enhance their active
satisfied): lifestyles, and support their health goals.

Framing the new Bounce Fitness aims to generate an additional $500,000 in

business vision To achieve ($;
revenue within the first year by introducing new food services.
aspiration assumptions can be
This will capitalize on existing customer traffic and increase per-
made):
member spending on integrated fitness and nutrition solutions.
Bounce Fitness has a strong brand reputation and loyal customer
Credibility (why this base. This, combined with a proven commitment to innovation and
quality, ensures the successful integration of food services,
would work):
enhancing our comprehensive wellness offerings and market
position.
Call to action The business idea should be implemented within the next six
(when should the months to capitalize on the upcoming fitness season and align
business idea be with increasing market demand for integrated health solutions.
implemented): Early adoption will secure a competitive advantage.

Value proposition
statement (what Bounce Fitness differentiates itself by offering high-quality,
nutritious food options specifically tailored for fitness enthusiasts.
would set it apart
This enhances the overall member experience, promotes a holistic
from other
approach to health, and builds a unique competitive advantage
competitors):

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 Business Feasibility Assessment (cont.)

Aspects Evaluative statement (each answer should not exceed 60-word count
limit)

Sales forecast To evaluate sales performance, we need to compare the

(forecasted forecasted projections for both corporate employees and regular
projections vs actuals clients against the actual sales figures. Significant deviations
for corporate (positive or negative) indicate areas of strength or weakness in the
employees and marketing plan's execution.
regular clients; refer
to 22. BSBSTR801 -
Evaluate the Case Study - Bounce
organization’s Fitness - Corporate If the forecast projected $100,000 in sales from corporate clients
performance (an Marketing Plan but actual sales were $80,000, this suggests a 20%
evaluation of an underperformance that needs investigation.
Performance Review
organization’s
performance needs to be V2023.1):
undertaken to ensure
that the objectives of that Potential growth Evaluating potential growth involves analyzing the target market
organization are being
(target market growth growth in relation to both corporate employees and regular clients.
met)
in relation to This requires assessing whether Bounce Fitness is effectively
corporate employees capturing the expanding market and converting potential
and regular clients; customers into actual clients.
refer to 23.
BSBSTR801- Case
Study - Bounce
Fitness - Corporate Is the growth rate of Bounce Fitness's customer base keeping
Marketing Plan pace with the overall growth rate of the target market?
V2023.1):

To evaluate this trend, we need to assess the growth rate of

fitness facility usage and identify the factors driving this increase.
Increased use of This includes analyzing demographic shifts, health awareness
Evaluate the market fitness facilities campaigns, and the impact of digital fitness trends.
trends (review insights If the case study indicates a 15% increase in gym memberships
in identifying the overall among young adults, we need to understand why this
attractiveness of the demographic is increasingly prioritizing fitness facilities.
market; refer to 23.
This trend highlights the growing recognition of employee
BSBSTR801- Case The incorporation
Study - Bounce Fitness - wellness and the integration of fitness benefits into corporate
Corporate Marketing of fitness packages. We need to evaluate the prevalence of this trend and
Plan V2023.1) memberships its impact on Bounce Fitness's corporate partnerships.
within the ‘basket How many companies are now including fitness memberships in
of benefits’ their employee benefits packages, and how does this affect
Bounce Fitness's potential for corporate clients?

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 Business Feasibility Assessment (cont.)

- Comprehensive group fitness classes, including aerobics and circuit training.

Overview of the
organization’s
current service
offering (refer to 23.
BSBSTR801- Case - Personal training services to meet individual fitness goals
Study - Bounce Fitness -
Corporate Marketing
Plan V2023.1)

- A retail section offering fitness apparel and accessories

Corporate Fitness’ keys to success are:

- High-Quality Service Delivery: Ensuring consistent, top-notch fitness services that

meet or exceed member expectations
Determine the keys
- Innovative Fitness Programs: Regularly updating and diversifying fitness classes to
to success (refer to
maintain member interest and engagement.
23. BSBSTR801- Case
Study - Bounce Fitness - - Strong Corporate Partnerships: Building relationships with businesses to provide
Corporate Marketing tailored fitness solutions for employees, enhancing membership growth
Plan V2023.1) Effective Marketing Strategies: Implementing targeted marketing campaigns to
-
reach potential members and increase brand visibility.
- Commitment to Customer Satisfaction: Fostering a culture focused on
understanding and responding to customer feedback to improve services
Bounce Fitness faces several critical issues. It needs to:

- Enhance Member Retention: Develop strategies to retain existing members and

reduce churn rates.
Highlight the critical - Adapt to Market Competition: Monitor and respond to competitive offerings to
issues for maintain market share and relevance.
consideration (refer to Marketing KPIs (select the options Financial objectives (select the options
23. BSBSTR801- Case accordingly): accordingly):
Study - Bounce Fitness -
Corporate Marketing Generate a 10% yearly increase in Decease customer acquisition costs
☒ ☒
Plan V2023.1) sales by 4% every two quarters
Increase market penetration every Lower the cost-of-service delivery by
☒ ☒
quarter 1% a quarter
Continue to cultivate brand image as
Hold spending, as a percentage of
☒ the premier long-term wellness ☒
sales, at a steady rate
program provider

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 Business Feasibility Assessment (cont.)

Ideate Activity # 1: scope the innovation challenge (the purpose of the scoping phase is to develop a model of how
things are now, and to determine the alignment to the organization’s long-term perspective/s; working with the General
Manager – Marketing, provide an initial assessment for each new business idea degree of innovation challenge and risk
assessment scope; complete the Innovation Challenge and Risk Assessment Scope Reviews)

Innovation Challenge Scope Review

(Select the appropriate option/s for each scope column)

Proposed new Customer
Strategic ambition Assumptions Questions
business ideas (how can this benefit
segment (value (hypothesis that led to (requirement/s or
proposition for
the organization) do this project) unknown/s to address)
whom)

Technical/ resource
Difficult to ☒
Create and launch Bowling requirements
☒ ☐ ☒ emulate business
a new product(s) leagues
idea Plausible risks that
☒
Bowling Alley (ten- may occur
pin bowling sport) First mover to Legislative/
Boosting customer Mainstream
☒ outreach
☒ families
☒ make strong ☒ regulatory
impression requirements
Diversified Existing Synergistic Investment needed
☒ ☒ ☐ ☒
revenue streams customers proposition to fund
Explore new Fun- Unique selling Legislative/
☒ customer ☒ adventure ☒ proposition for ☒ regulatory
segments buff existing clients requirements
Fun & interactive
Increasing Sports focus Technical/ resource
Laser Tag ☒ ☒ ☒ workout ☒
revenue performer requirements
(recreational shooting experience
sport)
Investment needed
Complements the ☒
Increase customer Existing to fund
☒ ☒ ☐ corporate market
conversion customers Plausible risks that
for team events ☒ may occur

Conservative Urban sociability Technical/ resource

☒ Increase revenues ☐ classics
☐ value proposition
☒ requirements

Investment needed
Internet Coffee Lifestyle ☒
Increasing Making to fund
Shop (café offerings ☐ ☒ ☒ proposition for
customer retention friends Plausible risks that
with PC connectivity) customers ☒ may occur
Affluent Legislative/
Offering great Profitable
☒ ☒ empty ☒ ☒ regulatory
customer value business venture
nesters requirements

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 Business Feasibility Assessment (cont.)

Ideate Activity # 1: scope the innovation challenge (cont.)

Innovation Challenge Scope Review (cont.)

(Select the appropriate option/s for each scope column)

Proposed new Customer
business ideas Strategic ambition Assumptions Questions
(how can this benefit
segment (value (hypothesis that led to (requirement/s or
(cont.) proposition for
the organization) do this project) unknown/s to address)
whom)

Capture a larger Legislative/

Health Addressing
☒ percentage of the ☒ ☒ ☐ regulatory
requirements customer needs
market requirements
Healthy value
Protein Juice Bar Customer Middle-class Technical/ resource
☐ satisfaction
☒ professionals
☒ proposition for ☒ requirements
(protein blends members
beverages)
Increasing the Investment needed
Emotional ☒
number of Existing to fund
☐ returning
☐ customers
☐ connection
atmosphere Plausible risks that
customers ☐ may occur

Distinctive and Legislative/

Breaking into new Existing
☒ markets
☐ customers
☐ clear business ☐ regulatory
differentiation requirements

Indoor Rock Become market Peak First mover Technical/ resource

Climbing (specially ☒ ☒ ☒ ☒
leader performers advantage requirements
constructed fake rock
walls within building) Investment needed
Fun cardio ☒
Sports focus to fund
☐ Increase revenues ☒ ☒ workout value
fitness Plausible risks that
proposition ☐ may occur
Maintaining
Creating Legislative/
Sport-driven business
☒ competitive ☒ ☒ ☒ regulatory
enthusiast uniqueness and
advantage requirements
authenticity
Breaking into new Difficult to
Existing Technical/ resource
Ninja Warrior Gym ☒ customer ☐ ☒ emulate business ☐
customers requirements
(obstacle course) segments idea

Investment needed
☒
Increasing Taking First mover to fund
☐ ☒ ☐
company velocity shape advantage
☒ Plausible risks

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 Business Feasibility Assessment (cont.)

Ideate Activity # 1: scope the innovation challenge (cont.)

Risk Assessment Scope Review

Scoping risk assessment

Risk rating Rating Rank
action risk
Likelihood Severity of impact
bands level
Proposed new Most 1–2 based
1 Trivial impact = 1 Total
business ideas unlikely = (minimal risks)
Type of score on risk
(cont.) Unlikely = 2 Slight impact = 2 3 – 4 (low rating
business risks risk) (A + B+
C+ D) scoring
Likely = 3 High impact = 3 6–8 (highest
(medium risk)
score = 1,
Most likely = 4 Major impact = 4 9, 12 or 16 lowest
(high risk) score = 6)

A
.
Strategic 1 x 3 = 3

B Compliance
. / regulatory
2 x 3 = 6
Bowling Alley (ten-
16 2
pin bowling sport) C
.
Financial 1 x 3 = 3

D
.
Operations 2 x 2 = 4

A
.
Strategic 1 x 3 = 3

B Compliance
Laser Tag . / regulatory
1 x 3 = 3
(recreational shooting 19 2
sport) C
.
Financial 1 x 4 = 4

D
.
Operations 4 x 2 = 8

A
.
Strategic 2 x 3 = 6

B Compliance
Internet Coffee . / regulatory
2 x 3 = 6
Shop (café offerings 25 2
with PC connectivity) C
.
Financial 3 x 3 = 9

D
.
Operations 2 x 2 = 4

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 Business Feasibility Assessment (cont.)

Ideate Activity # 1: scope the innovation challenge (cont.)

Risk Assessment Scope Review (cont.)

Scoping risk assessment (cont.)

Risk rating Rating Rank
action risk
Likelihood Severity of impact
bands level
Proposed new Most 1–2 based
1 Trivial impact = 1 Total
business ideas unlikely = (minimal risks)
Type of score on risk
(cont.) Unlikely = 2 Slight impact = 2 3 – 4 (low rating
business risks risk) (A + B+
C+ D) scoring
Likely = 3 High impact = 3 6–8 (highest
(medium risk)
score = 1,
Most likely = 4 Major impact = 4 9, 12 or 16 lowest
(high risk) score = 6)

A
.
Strategic 2 x 4 = 8

B Compliance
Protein Juice Bar . / regulatory
4 x 3 = 12
(protein blends 28
beverages) C
.
Financial 1 x 4 = 4

D
.
Operations 2 x 2 = 4

A
.
Strategic 4 x 3 = 12

Indoor Rock B Compliance

. / regulatory
2 x 3 = 6
Climbing (specially 42 1
constructed fake rock C
walls within building) .
Financial 2 x 4 = 8

D
.
Operations 4 x 4 = 16

A
.
Strategic 2 x 3 = 6

B Compliance
. / regulatory
2 x 3 = 6
Ninja Warrior Gym
26 2
(obstacle course) C
.
Financial 3 x 2 = 6

D
.
Operations 4 x 2 = 8

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 Business Feasibility Assessment (cont.)

Problem validation (interacting with customers is a crucial part of the problem exploration phase; interview with a customer
(your classmate or alternatively, your Trainer can assume this role) to understand the context of a user and look for ‘pains’; new
business ideas are labeled as; A = Bowling Alley, B = Laser Tag, C = Internet Coffee Shop, D = Protein Juice Bar, E =
Indoor Rock Climbing and F= Ninja Warrior Gym; complete the Problem Validation Log)

Problem Validation Log

Problem validation questions to be used during New business ideas

Journey key the customer interview (all questions are required to be
discussed for all new business ideas; please tick for each of
insights
the new business ideas once each question has been posed A B C D E F
to the ‘customer’ during the interview)

- Can you tell me more about the last time you did (X)? ☒ ☒ ☒ ☒ ☒ ☒
Customer phase
(engagement level for - What are the reasons you do (X)? ☒ ☒ ☒ ☒ ☒ ☒
activity)

- How often do you (X)? ☒ ☒ ☒ ☒ ☒ ☒

- Why did you decide to go for this solution/ process? ☒ ☒ ☒ ☒ ☒ ☒

Action (decision/s that Did you ever compare alternative solutions to solve
customers would need to - problem (X)? ☒ ☒ ☒ ☒ ☒ ☒
make)

- How often do you experience problem (X)? ☒ ☒ ☒ ☒ ☒ ☒

- What are your expectations when resolving problem (X)? ☒ ☒ ☒ ☒ ☒ ☒

Outcome (what are the
aims to address these - How satisfied are you when you can resolve problem (X)? ☒ ☒ ☒ ☒ ☒ ☒
need/s)

- In what aspects are your needs fulfilled? ☒ ☒ ☒ ☒ ☒ ☒

What issues/ restrictions that may prevent you to resolve

- problem (X), e.g.:

Other alternatives/
Restriction (what are > Time and effort > ☒ ☒ ☒ ☒ ☒ ☒
substitutions
the obstacle/s
encountered by
customers) > Pricing issues > Not compelling enough ☒ ☒ ☒ ☒ ☒ ☒

> Suitability issues > Location inconveniences ☒ ☒ ☒ ☒ ☒ ☒

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 Business Feasibility Assessment (cont.)

Ideate Activity # 2: future-state journey mapping (upon completion of the customer interview, you are to assimilate
research in consultation with the General Manager – Marketing (your classmate or alternatively, your Trainer can assume this role) to
identify critical steps in the customer’s journey and ideate assumptions to provide insights on unknowns, opportunity areas and
potentially map out possible solutions; complete the Journey Mapping Review)

Journey Mapping Review

Journey mapping Ideate journey key insights (select one option for each key insight column)
for new business Customer Restriction (what are the
Action (decision/s that Outcome (what are the
ideas phase (engagement customers would need to make) aims to address these need/s) obstacle/s encountered by
level for activity) customers)

Options (variety of Limited venues that

Mild Limited (limited
☐ excitement
☐ variety/ availability)
☐ activities, tied-in ☒ require time to travel
subscriptions) to

Moderate Extended (more time Experience (fun + Need to spend more

☐ excitement
☐ needed due to high ☐ workout provides ☐ time so to be cost
Bowling Alley (ten- pricing) positive interactions) effective
pin bowling sport) Habitual (frequent/
High Accessibility (ease Need to place effort
☒ excitement
☒ daily routine due to ☒ of variety of option)
☐ to travel
low pricing)

Very high Variety (need Price (discount Locations are far

☐ excitement
☐ alternative selections ☐ rates for those on ☐ and few
for differentiation) membership)
Options (variety of
Mild Limited (limited May deem activity
☐ excitement
☐ variety/ availability)
☐ activities, tied-in ☒ for younger crowd
subscriptions)

Moderate Extended (more time Performance (rely May infer that the
☒ excitement
☐ needed due to high ☐ on variety of workout ☐ activity to be
Laser Tag pricing) options) aggressive
(recreational shooting
sport) High Habitual (frequent/ Design (effective Such venues are
☐ excitement
☐ daily routine due to ☐ user-centric/ intuitive ☐ limited and few
low pricing) workout)

Very high Variety (need Experience (fun + May deem entry

☐ excitement
☒ alternative selections ☒ workout provides ☐ ticket to be pricey
for differentiation) positive interactions)
Convenience
Limited (limited Limited intake due to
☐ Mild interest ☐ variety/ availability)
☒ (meets accessibility ☒ health restriction/s
needs)
Reliability (meets
Moderate Extended (more time Other alternative
service needs due to
☐ interest
☒ needed due to high ☐ coherent operational
☐ beverage choice
Internet Coffee pricing)
time)
Shop (café offerings Functionality
with PC connectivity) Habitual (frequent/ No need to depend
(meets speed and
☒ High interest ☐ daily routine due to ☐ convenience
☐ on WIFI to have
low pricing) coffee
requirements)

Very high Variety (need Not necessary a

Accessibility (ease
☐ interest
☐ alternative selections ☐ of variety of option)
☐ conducive place to
for differentiation) hang out

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 Business Feasibility Assessment (cont.)

Ideate Activity # 2: future-state journey mapping (cont.)

Journey Mapping Review (cont.)

Journey mapping Ideate journey key insights (select one option for each key insight column)
for new business Customer phase Action (decision/s that Outcome (what are the Restriction (what are the
ideas (engagement level for
customers would need to make)
aims to address these obstacle/s encountered by
activity) need/s) customers)
Functionality
Limited (limited (meets speed and Water as an
☐ Mild interest ☐ variety/ availability)
☐ convenience
☐ alternative substitute
requirements)

Moderate Extended (more time Accessibility Other health-base

☒ ☐ needed due to high ☒ (ease of variety of ☒
Protein Juice Bar interest pricing) option)
beverage choice
(protein blends
beverages) Habitual (frequent/ Compatibility Home DIY as a
☐ High interest ☐ daily routine due to ☐ (service needs are ☐ cheaper decision
low pricing) complimentary)
Convenience
Very high Variety (need Beverage might not
(meets
☐ interest
☒ alternative selections ☐ accessibility
☐ be suited for some
for differentiation) individuals
needs)

Mild Compatibility May not deem

Limited (limited
☐ excitement
☐ variety/ availability)
☐ (service needs are ☐ activity to be a
complimentary) routine regime

Moderate Extended (more time Performance Cost and effort to

Indoor Rock ☐ excitement
☐ needed due to high ☒ (rely on variety of ☐ engage activity is
pricing) workout options) deemed high
Climbing (specially
constructed fake rock High Habitual (frequent/ Design (effective May not appeal to
walls within building) ☒ excitement
☒ daily routine due to ☐ user-centric/ ☐ friends and lack of
low pricing) intuitive workout) encouragement
Convenience
Very high Variety (need Venue and location
(meets
☐ excitement
☐ alternative selections ☐ accessibility
☒ are far and few
for differentiation)
needs)

Mild Compatibility
Limited (limited Activity may seem
☐ excitement
☐ variety/ availability)
☐ (service needs are ☐ too vigorous
complimentary)
Experience (fun
Moderate Extended (more time May deem not fit
+ workout
☐ excitement
☐ needed due to high ☒ provides positive
☒ enough to undergo
Ninja Warrior Gym pricing) activity
interactions)
(obstacle course) Habitual (frequent/ Design (effective
High Location and venue
☐ excitement
☐ daily routine due to ☐ user-centric/ ☐ may be far and few
low pricing) intuitive workout)

Very high Variety (need Price (discount Need to spend time

☒ excitement
☒ alternative selections ☐ rates for those on ☐ and cost to engage
for differentiation) membership) activity

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 Business Feasibility Assessment (cont.)

Ideation activity # 3: facilitate an iteration session to define the ideal business solutions (in consultation with
the General Manager – Marketing, assess each business ideas based on their innovation challenge and risk assessment
scope as well as journey mapping insights to determine discussions, sorting and prioritizing via the Three Lenses of
Innovation process which ones should be worked on first; discussions should trigger questions to evaluate possible results
into an idea selection step; complete the Innovation Assessment by rating 3 for high and 1 for low)

Innovation Assessment

Three Lenses of Innovation iteration process

Problem sizing for (A) Desirability (B) Feasibility (C) Viable (aims at Total Ranking
new business ideas (looks from the (focuses on the ‘back how much it cost score (highest score
perspective of the of the house’ aspect and what is the (A+B+ = 1; lowest
customer) of the operation) ROI) C) score = 6)

☒ 3 – high ☐ 3 – high ☒ 3 – high

Bowling Alley (ten-pin
☐ 2 – medium ☒ 2 – medium ☐ 2 – medium 8 1
bowling sport)
☐ 1 - low ☐ 1 - low ☐ 1 - low

☐ 3 – high ☐ 3 – high ☐ 3 – high

Laser Tag (recreational ☒ 2 – medium ☒ 2 – medium ☒ 2 – medium 6 2
shooting sport)
☐ 1 - low ☐ 1 - low ☐ 1 - low

☐ 3 – high ☒ 3 – high ☒ 3 – high

Internet Coffee Shop
(café offerings with PC ☐ 2 – medium ☐ 2 – medium ☐ 2 – medium 7 4
connectivity)
☒ 1 - low ☐ 1 - low ☐ 1 - low

☒ 3 – high ☐ 3 – high ☐ 3 – high

Protein Juice Bar
(protein blends ☐ 2 – medium ☒ 2 – medium ☒ 2 – medium 7 1
beverages)
☐ 1 - low ☐ 1 - low ☐ 1 - low

Indoor Rock ☐ 3 – high ☐ 3 – high ☒ 3 – high

Climbing (specially ☒ ☒ ☐
2 – medium 2 – medium 2 – medium 7 2
constructed fake rock
walls within building) ☐ 1 - low ☐ 1 - low ☐ 1 - low

☐ 3 – high ☐ 3 – high ☐ 3 – high

Ninja Warrior Gym
☐ 2 – medium ☐ 2 – medium ☒ 2 – medium 4 5
(Obstacle course)
☒ 1 - low ☒ 1 - low ☐ 1 - low

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 Business Feasibility Assessment (cont.)

Ideate Activity # 3: facilitate an iteration session to define the ideal business solution (cont.)

Innovation Assessment (cont.)

Food & beverage (select

Shortlist one Amusement (select only one Sporting (select only one
only one based on highest
business idea from based on highest ranking) based on highest ranking)
ranking)
each business
Indoor Rock
category (there should ☒ Bowling Alley ☒ Internet Coffee Shop ☒
Climbing
be a total of three
selections only) ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

Indoor rock climbing

Justification to the The Internet Coffee Shop The Internet Coffee Shop delivers a thrilling and
uniquely blends coffee and uniquely blends coffee and engaging workout for
shortlisted business
connectivity, attracting connectivity, attracting
ideas (answers should adventure and fitness
customers seeking a customers seeking a
not exceed 20-word enthusiasts, challenging
productive and social productive and social
count limit) their physical abilities in a
atmosphere. atmosphere.
distinctive way.

Activity Three – Seek approval for proposed business ideas from relevant stakeholder
Seek consultation with Margaret House, CEO of Bounce Fitness (your classmate or alternatively, your Trainer
can undertake this role) in a meeting and facilitate discussions covering:

o Review the completed Innovation Readiness Quiz (based on Task 1 Activity One) and Business
Feasibility Assessment (based on Task 1 Activity Two)
o The consultation would be based on the Feedback Register attached in the following pages

o Select appropriate method of communicating information internally and externally based on

organisational requirements, ensuring:
o Use appropriate presentation methods to communicate information or instruction based on the
requirements of audience
o Use appropriate method of communication to communicate information or instruction based
on the requirements of audience
o Facilitate respectful communication amongst others, considering the needs of those from
diverse backgrounds
o Negotiate expected work requirements with the business stakeholder and clarify that
instructions have been understood

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 (cont.)

o Use problem solving and decision-making skills to resolve any communication challenges
o Seek assistance or clarification with the CEO (your classmate or alternatively, your Trainer can undertake
this role) on the completed Innovation Readiness Quiz (based on Task 1 Activity One) and Business
Feasibility Assessment (based on Task 1 Activity Two) as required

You will be assessed on your oral interaction skills to:

o Use communication techniques to identify requirements as appropriate to the relevant
stakeholders as well as use listening and questioning to elicit the views and opinions of the
stakeholders to obtain the approval to proceed with the implementation of the proposed
advertising campaign for the organization.
o In engaging with your relevant stakeholder/s, it is crucial to always utilize the appropriate
structure and language. Language refers to the words you use in speaking, while structure
refers to how you put these words together.
The relevant stakeholder would complete the Advertising Campaign Checklist to provide evaluative
evidence during the communication session.

Feedback Register (for CEO use)

Date 25/03/2025
Project name ☒ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing
(select the
appropriate
☐ Laser Tag ☒ Protein Juice Bar ☐ Ninja Warrior Gym
options)
Session type ☐ Face-to-face meeting ☒ Microsoft Teams ☐ Zoom Meeting

Conducted by Margaret House Position CEO

Meets
Content of feedback on: requirements Feedback (if any)
Yes No

- Completion of the Innovation Readiness Quiz ☒ ☐

- Provide a brief explanation on the organization’s level of innovation ☒ ☐

readiness

- Identified two current business objectives ☒ ☐

- Framing business vision aspiration ☒ ☐

- Evaluated the organizational performance ☒ ☐

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 Feedback Register (for CEO use; cont.)

Meets
Content of feedback on: requirements Feedback (if any)
Yes No

- Evaluated the market trends ☒ ☐

- Provided an overview of the organization’s current service offering ☒ ☐

- Determined the keys to success ☒ ☐

- Highlighted critical issues for consideration ☒ ☐

- Completion of the Innovation Challenge Scope Review for:

o Bowling Alley (ten-pin bowling sport) ☒ ☐

o Laser Tag (recreational shooting sport) ☒ ☐

o Internet Coffee Shop (café offerings with PC connectivity) ☒ ☐

o Protein Juice Bar (protein blends beverages) ☒ ☐

o Indoor Rock Climbing (specially constructed fake rock walls ☒ ☐

within building)

o Ninja Warrior Gym (obstacle course) ☒ ☐

- Completion of the Risk Assessment Scope Review for:

o Bowling Alley (ten-pin bowling sport) ☒ ☐

o Laser Tag (recreational shooting sport) ☒ ☐

o Internet Coffee Shop (café offerings with PC connectivity) ☒ ☐

o Protein Juice Bar (protein blends beverages) ☒ ☐

o Indoor Rock Climbing (specially constructed fake rock walls ☒ ☐

within building)

o Ninja Warrior Gym (obstacle course) ☒ ☐

- Completion of the Problem Validation Log covering areas, including:

o Customer phase (engagement level for activity) ☒ ☐

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 Feedback Register (for CEO use; cont.)

Meets
Content of feedback on: requirements Feedback (if any)
Yes No

o Action (decision/s that customers would need to make) ☒ ☐

- Completion of the Problem Validation Log covering areas, including

(cont.):

o Outcome (what are the aims to address these need/s) ☒ ☐

o Restriction (what are the obstacle/s encountered by ☒ ☐

customers)

- Completion of the Journey Mapping Review for:

o Bowling Alley (ten-pin bowling sport) ☒ ☐

o Laser Tag (recreational shooting sport) ☒ ☐

o Internet Coffee Shop (café offerings with PC connectivity) ☒ ☐

o Protein Juice Bar (protein blends beverages) ☒ ☐

o Indoor Rock Climbing (specially constructed fake rock walls ☒ ☐

within building)

o Ninja Warrior Gym (obstacle course) ☒ ☐

- Completion of the ideate action # 1 to define the ideal business ☒ ☐

solution

- Justification to the shortlisted business idea ☒ ☐

Innovation Readiness Quiz and Business Feasibility Assessment provide clarity and sufficiency;
☒ approval is granted with the required amendment to include the Protein Juice Bar business idea,
prior proceeding to the next Ideation process.
Commentary
Innovation Readiness Quiz and Business Feasibility Assessment needs attention in certain
☐ aspects; need to re-evaluate the identified areas before obtaining approval to proceed to the next
Ideation process.
Approval by Margaret House Date 25/03/2025

Feedback acknowledgement (kindly provide initials upon receiving feedback)

Accepted by Nalinee Nasunthon Date 25/03/2025

Position General Manager – Strategic Management

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 Checklist/ performance criteria matrix for Portfolio Task 1 (for Assessor use only)

Instructions to Assessors
This checklist is to be used to record the student’s responses to the questions outlined in Portfolio Task 1 Activities One to
Three. When completing this checklist, you must ensure that:

 Each checklist item is assessed against the criteria listed.

 An assignment result, either Yes or No, is recorded in one of the two columns on the right of the checklist.
 Feedback is provided to the student in the assignment cover sheet and/ or, at the Canvas commentary section.

Did the learner: Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Completed the Innovation Readiness Assessment,

covering:

o Conducted the innovation culture readiness in

terms of:

- Leadership support

- Organizational design
1.1 Identify and analyse trends shaping organisation’s
- Innovation practice current and future thinking and practice
2.1 Assess personal leadership style to confirm it
o Tabulated the overall scoring achieved and models positive innovative thinking and practice
determined which area/s to improve over the 2.3 Determine and assess the requirements to
next 12 months promote sustainable innovative activities
3.5 Develop and apply strategies to foster a
workplace culture that encourages innovation
o Establish improvement measures for the
3.6 Establish systems and processes that support
organization’s level of innovation readiness in innovation
terms of: 4.2 Develop and monitor processes that confirm
ongoing awareness of individual and collective
- Developing innovative leadership’s
contributions to innovative thinking and practice
required characteristics 4.4 Analyse and reflect on innovation performance as
- Fostering team innovation’s required a basis for developing strategies for improvement
work practices

- Determined organizational
capabilities for further improvement
in terms of:

 Delivering innovation

 Managing innovation

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 Did the learner: Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Leading innovation 3.5 Develop and apply strategies to foster a

workplace culture that encourages innovation
 Enablers 3.6 Establish systems and processes that support
innovation
o Provided the general assessment results for 4.4 Analyse and reflect on innovation performance as
the organization’s level of innovative a basis for developing strategies for improvement
readiness

 Completed the Business Feasibility Assessment,

including:

o Provided an introduction 1.4 Research and analyse relevant conditions for

innovation and issues that impact innovative thinking
o Identified at least two current business and creativity
objectives 1.5 Research and review innovation drivers and
enablers
o Establish framing business vision aspiration 2.3 Determine and assess the requirements to
promote sustainable innovative activities
3.1 Identify, introduce and promote innovative
o Evaluated the organization’s performance practices, processes, products and/or services
according to audience and organisational
o Evaluated the market trends requirements
3.2 Establish ways to capture, communicate and
o Provided an overview of the organization’s share innovative ideas and practices
current service offering 3.3 Confirm team approaches foster communication,
consultation and team development for innovation
o Determined the keys to success

o Highlighted critical issues for consideration

o Completed the Ideate Activity # 1: innovation 1.2 Identify and use techniques and tools to generate
Challenge Scope Review for all new business ideas and facilitate thinking
ideas, covering areas on: 1.3 Introduce and promote creative thinking
techniques
- Strategic ambition 2.2 Review and refine practice that models and
supports innovation
3.1 Identify, introduce and promote innovative
- Customer segment practices, processes, products and/or services
according to audience and organisational
requirements
- Assumptions
3.2 Establish ways to capture, communicate and
share innovative ideas and practices
- Questions

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 Did the learner: Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

o Completed the Risk Assessment Scope

Review for all new business ideas, covering 2.5 Identify, evaluate and manage risks associated
areas on: with innovation
3.1 Identify, introduce and promote innovative
- Strategic risk practices, processes, products and/or services
according to audience and organisational
- Compliance/ regulatory risk requirements
3.2 Establish ways to capture, communicate and
- Financial risk share innovative ideas and practices
- Operations risk

o Conducted the customer interview using the

Problem Validation Log, covering areas on:

- Customer phase (engagement level for 2.4 Construct and implement methods to promote
activity) knowledge transfer with relevant stakeholders
3.1 Identify, introduce and promote innovative
- Action (decision/s that customers would practices, processes, products and/or services
need to make) according to audience and organisational
requirements
- Outcome (what are the aims to address 3.2 Establish ways to capture, communicate and
share innovative ideas and practices
these need/s)

- Restriction (what are the obstacle/s

encountered by customers)

o Completed the Ideate Activity # 2: Journey

Mapping Review for all new business ideas

o Ideation Activity # 3: facilitated an iteration

session to define the ideal business solutions 1.2 Identify and use techniques and tools to generate
the Three Lenses of Innovation Iteration ideas and facilitate thinking
1.3 Introduce and promote creative thinking
Process, covering areas on:
techniques
- Desirability 3.1 Identify, introduce and promote innovative
practices, processes, products and/or services
according to audience and organisational
- Feasibility
requirements
3.2 Establish ways to capture, communicate and
- Viable share innovative ideas and practices
4.1 Develop strategies where innovation is an integral
- Shortlisted one business idea from each part of organisational activity
business category

- Provide justification to the shortlisted

business ideas

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 Did the learner: Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Seek consultation with the CEO of Bounce Fitness

(your classmate or alternatively, your Trainer can
undertake this role) in a meeting and facilitate
discussions covering: 4.5 Seek feedback from relevant stakeholders
4.6 Make changes to innovative thinking and practices
o Review the completed the Innovation according to feedback received
Readiness Assessment (based on Task 1
Activity 1) and the Business Feasibility
Assessment (based on Task Activity 2)

 Uses communication techniques appropriate to

audience to communicate:

o Follows logical sequence when discussion

and does not jump from topic to topic

o Ensures explanations are concise yet

meaningful

o Provides sufficient evidence to support their 1.2 Identify and use techniques and tools to generate
statements ideas and facilitate thinking
1.3 Introduce and promote creative thinking
o Answers questions raised by the audience techniques
about concepts discussed 2.2 Review and refine practice that models and
supports innovation
o Identify some challenges the advertising 2.3 Determine and assess the requirements to
campaign will help address business promote sustainable innovative activities
performance 2.4 Construct and implement methods to promote
knowledge transfer with relevant stakeholders
o Clarify how the advertising campaign will be 2.5 Identify, evaluate and manage risks associated
accomplished with innovation
3.1 Identify, introduce and promote innovative
o Explain what the critical success factors are to practices, processes, products and/or services
achieve desired performance according to audience and organisational
requirements
o Discuss how the business collaboration would 3.2 Establish ways to capture, communicate and
be measured for progress share innovative ideas and practices
4.5 Seek feedback from relevant stakeholders
o A brief statement of desired further discussion 4.6 Make changes to innovative thinking and practices
via face-to-face meeting according to feedback received
 Conducted discussions with relevant stakeholders
to facilitate innovation thinking and creativity,
covering:

o Use at least one (1) innovative readiness

method

o Analysed the organization against evaluation

criterion to establish outcome

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 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

o Review organization’s situational analysis and

business performance

o Use at least three (3) innovative creative methods

o Conducted a risk assessment scope review

o Conducted discussions with relevant stakeholders to

obtain information to establish awareness of each
new business type

o Communicating with relevant stakeholders using at

least two different tools for the communication to:
1.2 Identify and use techniques and tools to
- Promote and share innovation knowledge generate ideas and facilitate thinking
1.3 Introduce and promote creative thinking
- Introduce and promote creative thinking techniques
techniques 2.2 Review and refine practice that models and
supports innovation
- Introduce and promote innovative practices, 2.3 Determine and assess the requirements to
process, products and/ or services promote sustainable innovative activities
2.4 Construct and implement methods to promote
o Demonstrated appropriate leadership styles during knowledge transfer with relevant stakeholders
team in terms of: 2.5 Identify, evaluate and manage risks
associated with innovation
- Current thinking and practice regarding 3.1 Identify, introduce and promote innovative
innovation. practices, processes, products and/or services
according to audience and organisational
- Future thinking and practice regarding requirements
innovation 3.2 Establish ways to capture, communicate and
share innovative ideas and practices
o Discussing the relevant resources required to 4.5 Seek feedback from relevant stakeholders
support the new business ideas
4.6 Make changes to innovative thinking and
o Current thinking and practice regarding innovation. practices according to feedback received

 Uses communication techniques appropriate to audience

to communicate:
o Follows logical sequence when discussion and
does not jump from topic to topic

o Ensures explanations are concise yet meaningful

o Provides sufficient evidence to support their

statements

o Answers questions raised by the audience about

concepts discussed

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 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Uses communication techniques appropriate to audience

to communicate:

o Follows logical sequence when discussion and

does not jump from topic to topic
1.2 Identify and use techniques and tools to
o Ensures explanations are concise yet meaningful generate ideas and facilitate thinking
1.3 Introduce and promote creative thinking
o Provides sufficient evidence to support their techniques
2.2 Review and refine practice that models and
statements
supports innovation
o Answers questions raised by the audience about 2.3 Determine and assess the requirements to
promote sustainable innovative activities
concepts discussed
2.4 Construct and implement methods to promote
 Uses communication techniques appropriate to knowledge transfer with relevant stakeholders
environment to communicate: 2.5 Identify, evaluate and manage risks
associated with innovation
o Projects voice sufficiently throughout the room in 3.1 Identify, introduce and promote innovative
the absence of a mic practices, processes, products and/or services
according to audience and organisational
o Maintains professional behaviour and standards requirements
during communication to establish and ensure 3.2 Establish ways to capture, communicate and
credibility share innovative ideas and practices
4.5 Seek feedback from relevant stakeholders
o Uses appropriate body language (e.g., eye contact)
4.6 Make changes to innovative thinking and
that can be observed throughout the session
practices according to feedback received
o Summarises discussion point or questions from the
speaker to confirm understanding

o Provides relevant responses to the person’s

questions

Task 1 has not met satisfactory

Task 1 has met satisfactory
☐ performance requirements (please refer to ☐
performance requirements
the feedback on Canvas commentary section)

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 Task 2: Facilitate and support innovative practice

As the General Manager – Strategic Management, this task will require you to develop an Ideation Portfolio Brief
that relates to the Business Feasibility Assessment (based on Task 1 Activity Two) with the objective to further
assess the new business ideas that may lead innovation to the organization. In consultation with the senior
managers within the organization (your classmate or alternatively, your Trainer can assume this role), facilitate creative
thinking and innovation practices in the workplace, covering:
Activity One – Determine an ideal business opportunity through ideation process
- Complete the Ideation Portfolio Brief in consultation with senior managers (your classmate or alternatively,
your Trainer can assume this role), covering:
o Identify the scope statement
o Identification of two (2) business objectives
o Clarifying of business project boundaries, including:
 Identifying at least one (1) revenue perspective
 Identifying at least one (1) cost perspective
 Identifying at least one (1) time perspective
 Identifying at least one (1) product/ service perspective
 Identifying at least one (1) process perspective
o Provide a cost benefit analysis (ensure that each answer does not exceed 15 words) to the three (3) new
business ideas through a comparison matrix which addresses:
 Organizational impact
 Business impact
 Process impact
o Conduct Ideation Activity # 4: decision matrix with senior managers, to shortlist two (2) from three
(3) new business ideas with weighted ratings against an evaluation criterion, covering:

 Corporate fit
 Competency level
 Feasibility constraints
 Business viability
 Decision user-focus
o Identify relevant resources each required by the two (2) new business ideas
o Relate relevant legislation and regulatory considerations for the two new business ideas,
addressing:
 Identify at least two (2) general requirements for all type of businesses perspective

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 (cont.)

 Identify at least two (2) specific requirements for specialized businesses perspective
o Calculation of the budgetary requirements of the two (2) new business ideas
o Identification of critical assumptions
o Identify two (2) appropriate risk priorities each for the two (2) new business ideas, including:
 Determining plausible risks that can occur
 Rate the risk assessment
 Provide a contingency strategy option to mitigate the identified risk
o Conduct Ideate Activity # 5: articulate value propositions to the Business Model Canvas with senior
managers to determine building blocks for each business idea as the best option to implement,
addressing the following areas:
 Assessing the organizational structure that each new business idea would impact, in terms
of:
 Key activities
 Key resources
 Partner network
 Assessing the value proposition that each new business idea can bring, in terms of:
 Price and efficiency
 Customer experience and outcome
 Assessing a customer segment that each new business idea is aimed at, in terms of:
 Mass market
 Niche market
 Segmented
 Diversity
 Muti-side platform
 Assessing the channel that each new business idea would be adopting
 Assessing the type of customer relationships that each new business idea would be
focusing on, in terms of:
 Personal assistance
 Dedicated personal assistance
 Self-service
 Automated services

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 (cont.)

 Community-based
 Co-creation
 Assessing financial structure that each new business idea would applying, in terms of:
 Cost-driven
 Value-driven
 Assessing all financial characteristic of cost structures that each new business idea would
be utilizing, in terms of:
 Fixed cost
 Variable cost
 Economies of scale
 Economies of scope
 Evaluating solutions that best aligns to the organization’s business objectives by ranking
the best new business idea

Activity Two - Present refined business solution for approval

- Complete a New Business Pitch in consultation with senior managers (your classmate or alternatively, your
Trainer can assume this role) to present the new business idea to the Board of Directors (your classmate or
alternatively, your Trainer can assume this role), include:

o A 10-minute PowerPoint presentation

o Six presentation slides with content to include:
 Problem identification
 Recommended solution
 The proposed business model
 Substantiating credibility to support the idea
 Call to action
Activity Three – Seek feedback to refine business solution for implementation
- Upon completion of the New Business Pitch, you are required to make an appointment with the Board of
Directors (your classmate or alternatively, your Trainer can assume this role) to obtain feedback and approval on
the New Business Pitch. The Board of Directors would provide this feedback to you using the Pitching
Checklist in this assignment.
- Use communication techniques to identify requirements as appropriate to the CEO and environment as
well as use listening and questioning to elicit the views and opinions of the CEO to obtain the approval to
proceed with the selected business development project.

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 Activity One- Determine an ideal business opportunity through ideation process
As General Manager – Strategic Management, this task will require you to complete the Ideation
Portfolio Brief in consultation with senior managers (your classmate or alternatively, your Trainer can assume this
role) to determine an ideal business solution for implementation.

- To complete this task, you are required to:

o Complete the Ideation Portfolio Brief with relevant stakeholders (your classmate or alternatively, your
Trainer can assume this role) to determine the best solution for the organization, through:
 Engaging in discussions to ask the right questions and step beyond the obvious
solutions
 Bringing together perspectives and strengths of team members
 Creating volume and variety in your thinking to uncover unexpected areas of innovation

Ideation Portfolio Brief

Three (3) shortlisted ☒ Bowling Alley ☒ Internet Coffee Shop ☒ Indoor Rock Climbing
new business ideas
(based on page 47 with ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym
red-coded strip)

Date created 25/03/2025 Document version V2023.1

General Manager –
Prepared by Nalinee Nasunthon
Strategic Management

Steve Brinkley General Manager – Finance

Position
General Manager –
In consultation with Kath Jones
Marketing
General Manager – Human
Laura Irish
Resource
Identifies the high-level deliverables and requirements that must be met to deliver a
desired result that meets the requirements of Bounce Fitness’ business objectives. It is
comprised of the following components:
Clarification of business project
☐ Identification of business objectives ☐
boundaries
Ideation activity # 2 using Decision
Cost Benefit Analysis in terms of measuring
☒ ☒ Matrix model to shortlist business
Scope statement (select impact
ideas
all options accordingly)
Determining the required resources to Identification of relevant legislative
☒ ☐
support new business framework to solutions
Establishing expected revenue
☒ Determining the budgetary requirements ☐
potential
Ideation activity # 3 using Business
Identification of plausible risks priorities
☐ ☒ Model Canvas to shortlist business
impeding new business
ideas

Ideation Portfolio Brief (cont.)

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 Generate a 10% increase in sales through boosting gym membership sales
☒
leads by the end of the fiscal year
Identification of two (2) Increase market penetration by 15% through utilisation of marketing strategies
☒
business objectives (the every quarter
two selections must relate to Decrease customer acquisition costs by 4% every two quarters through the
☐
Task 1 Q b from page 35; implementation of the USP strategy
marked with orange-coded Continue to cultivate the image as a premier long-term wellness program
strip) ☐
provider
Expand the business to the food industry to increase the number of customers
☐
by 10%

Achievement of project goals acceptance at a minimum variance no less than

☐
Revenue 3% from targeted expectation
(select
one) Achievement of project goals acceptance at a minimum variance no less than
☒
5% from targeted expectation

Achievement of project costs acceptable at a minimum variance no more than

☐
Costs 2% from budgeted targets
(select
one) Achievement of project costs acceptable at a minimum variance no more than
☒
4% from budgeted targets

Achievement of project time acceptable at a minimum variance no more than

☒
Time one week from scheduled milestones
Clarifying of (select
business
one) Achievement of project time acceptable at a minimum variance no more than
☐
project two weeks from scheduled milestones
boundaries
Characteristics of functions and features requirements of product/ service to be
Product/ ☐
delivered achieving acceptable quality
service
(select
Characteristics of functions and features requirements of product/ service to be
one) ☒
delivered achieving superior quality

Processes of project goals used must meet requirements of any regulatory, legal
☒
and compliance aspects

Process All processes used in the achievement of project goals must ensure that the
(select ☐ documentation requirements, i.e., measurable, traceable, consistent, and
one) complete
Review and monitoring of activities, priorities and metrics of the project
☐
milestone must be communicated regularly as deemed required

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 Ideation Portfolio Brief (cont.)

Provide a Cost Benefit Analysis (ensure that each answer does not exceed 15 words) to the three (3) shortlisted
new business ideas through how they impact organizational, business and process levels respectively.

☒ Bowling Alley ☒ Internet Coffee Shop ☒ Indoor Rock Climbing

Cost Benefit Analysis
☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

High initial investment in Significant initial costs for

Cost Requires investment in
construction and construction and safety
(cons) equipment and setup
Organizational equipment. equipment.
impact (ensure
that each answer
does not exceed
15 words/ in point
form)
Improves community Attracts a new demographic Differentiates offerings and
Benefit
(pros)
engagement and social interested in socializing and attracts adventure-seeking
interaction. working customers.

Higher liability insurance

Cost Ongoing maintenance and Potentially low profit
premiums due to safety
(cons) operational costs margins on beverages.
Business risks
impact (ensure
that each answer
does not exceed
15 words/ in point
form) Diversifies revenue streams Strong potential for
Benefit Increases foot traffic and
through memberships and partnerships with schools
(pros) overall customer retention
events and groups.

Integration with existing Need for specialized staff

Cost Staff training for new
systems may require training and safety
(cons) operational procedures
Process updates protocols
impact (ensure
that each answer
does not exceed
15 words/ in point
form) Streamlined processes Adds convenience for Encourages a culture of
Benefit
(pros)
improve customer service customers, enhancing their fitness and community
efficiency experience. among members.

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 Ideation Portfolio Brief (cont.)

Ideation Activity # 4: decision matrix (is used to define the criteria affecting the decision-making process in several
choices in hand, and it is based on the Multiple-Criteria Decision Analysis (MCDA) where each criterium is assigned a score
based on its importance; the score ranges between five (most important) and one (least important); this ranking system is used
to evaluate the different options (ideas) by assigning a score for its criterium and its application in each idea in which like the
criteria rating, it ranges from five to one; the weight of the idea is the sum of each criterium rate multiplied by each idea score;
complete the decision matrix for the three new business ideas as identified in page 47 on section marked in red colored strip to
shortlist to just two new businesses)

Evaluation criteria (ratings range from 1 = less importance and 5 = high importance;
select the rating best suits for the evaluation criteria)
Decision matrix
Competency Feasibility Business Desirability Total (idea A
Corporate fit
level constraints viability user focus weight =
criteria rank x
Business ideas (rate the three idea score;
shortlisted business idea based on each 4 5 3 4 5 add all
criterion, i.e., rating is again from 1 to 5) weighted
score here)

Bowling Alley (ten-pin bowling

sport)
4 5 3 5 4
☒ 90
Weighted rating (business idea
x evaluation criteria)
16 25 9 20 20

Laser Tag (recreational shooting

sport)
☐
Weighted rating (business idea
x evaluation criteria)

Internet Coffee Shop (café

offerings with PC connectivity)
5 4 3 4 4
☒ 85
Weighted rating (business idea
x evaluation criteria)
20 20 9 16 20

Protein Juice Bar (protein

blends beverages)
☐
Weighted rating (business idea
x evaluation criteria)
Indoor Rock Climbing
(specially constructed fake rock 5 5 4 4 5
walls within building)
☒ 99
Weighted rating (business idea
x evaluation criteria)
20 26 12 16 25

Ninja Warrior Gym (obstacle

course)
☐
Weighted rating (business idea
x evaluation criteria)

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 Ideation Portfolio Brief (cont.)

Relevant resources consideration for the two (2) new business ideas

Two (2) new shortlisted ☒ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing
business ideas ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

☐ Financial funding ☐ Financial funding ☐ Financial funding

Sizable premise to Sizeable premise to

Sizeable premise to
☐ accommodate bowling ☐ accommodate café service ☒
house rock wall
lanes/ laser tag arena and kitchen areas

Bowling alley/ laser tag Climbing wall design,

Kitchen equipment setup
☒ arena design and ☐ ☒ equipment, and wall
and furniture/ fittings
equipment maintenance maintenance

Identify relevant Lane registration/

resources each Computer devices,
amusement rides and Climb wall construction
software licences,
required (select the ☐ devices Certification by ☐ ☒ certification by
insurance, and internet
appropriate option/s Tenpin Bowling Australia/ Standards Australia
provider
accordingly) by the two Australian Standard
(2) new shortlisted
Qualified and experience Qualified and experienced
business ideas Qualified and
☒ coaches/ safety ☐ baristas/ nutritionist and ☐
experienced instructors
inspectors/ supervisors service staff
Local council approval and Local council approval and Local council approval
licensing requirements in licensing requirements in and licensing
☐ terms of zoning, DA ☐ terms of zoning, DA ☐ requirements in terms of
applications & noise applications & noise zoning, DA applications
restrictions restrictions & noise restrictions

Firearms Registry with License to operate by local Code of Practice by

☐ ☐ ☐
NSW Police Force council Fitness Australia

Relevant legislation and regulatory consideration for the two (2) new business ideas

The Work Health and The Work Health and The Work Health and
Relate at least two (2) ☒ Safety Act 2011 ☐ Safety Act 2011 ☐ Safety Act 2011
applicable legislative requirements requirements requirements
and regulatory (general Compliance to licensing Compliance to licensing Compliance to licensing
category) frameworks ☐ requirements by the local ☐ requirements by the local ☐ requirements by the local
for each new business council council council
idea (select two options
Advertising and Selling Advertising and Selling Advertising and Selling
either on this page or next
Guide by Australian Guide by Australian Guide by Australian
page or in combination) ☐ ☒ ☐
Competition & Consumer Competition & Consumer Competition & Consumer
Commission (ACCC) Commission (ACCC) Commission (ACCC)

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 Ideation Portfolio Brief (cont.)

Relevant legislation and regulatory consideration for the two (2) new business ideas (cont.)

Two (2) new shortlisted ☒ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing
business ideas ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

Relate at least two (2)

Adherence to the Adherence to the Adherence to the
applicable legislative ☐ Copyright Act 1976 ☐ Copyright Act 1976 ☒ Copyright Act 1976
and regulatory (general requirements requirements requirements
category) frameworks
for each new business Equal Employment Equal Employment Equal Employment
idea (select two options Opportunity Act Opportunity Act Opportunity Act
either on this page or next ☒ ☐ ☐
(Commonwealth (Commonwealth (Commonwealth
page or in combination) Authorities) 1987 Authorities) 1987 Authorities) 1987

Requirements for all

Food Standards Code by
Compliance to Fair Work sport and physical
☐ ☐ NSW Food Safety ☐
Ombudsman activity by NSW Dept. of
Standards
Education
Compliance to the AS
Adherence to Fair Work 4674-2004 for design, Conformity to UIAA/ CEE
☐ ☐ ☒
Commission requirements construction and fit out of Standards requirements
Relate at least two (2) food premises
applicable legislative
Compliance to Standard:
(specific category) Requirement of a Food
Code of Ethics by Tenpin AS 2316.1.2 Artificial
frameworks for each ☒ ☐ Safety Supervisor by The ☐
Bowling Australia Climbing Structures and
new business idea Food Act 2003 (NSW)
challenge courses
(select a maximum two
options for the two Child Protection Policy
Regular inspections and
columns) Guidelines: Responding
Construction/ building Safer food, clear choices
☐ ☐ ☒ to and reporting students
Certificate by local council by the NSW Food
at risk of harm by NSW
Authority
Government
Compliance, monitoring
Guide for Amusement
and enforcement guidance Sport safety guidelines
☐ Devices Safe Work ☐ ☐
by Food Regulation by NSW School Sport
Australia
Australia

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 Ideation Portfolio Brief (cont.)

Calculation of the budgetary requirements for the two (2) new business ideas (provide a realistic estimate
budget by researching relevant information for the different business development projects)

Two (2) new shortlisted ☐ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing
business ideas ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

Fixed costs (estimated

salary, rent, insurance and $ 27,000 $ $ 23,800
any other known costs)
Variable costs
(estimated utilities, costs of $ 13,000 $ $ 10,400
materials, staff wages, etc.)

Total budgetary
$ 40,000 $ $ 34,200
forecast (estimate)

Buyer
(estimated - 1000 - - 600
no. of users)
Ballpark
figures (to Frequency
make a (estimate how - 2 - - 2
guesstimate often)
of the value
the business Potential
idea will (estimated
- 5,000 - - 3,000
generate; total market
to address)
buyer x
frequency x Value
potential x (estimated
value = pricing of the
$ 10 $ $ 15
revenue offering)
potential)
Expected
revenue $ $20,000 $ $ 36,000
potential

Steady economic Overall cost of operations No significant changes in

Critical assumptions ☒ ☐ ☐
conditions will not increase much services affect portfolio
(select the appropriate
option/s for the two new Equipment in working No significant new No change in customers’
business ideas) ☒ ☐ ☒
condition through lifecycle competition in the market buying preferences

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Ideation Portfolio Brief (cont.)

Calculation of the budgetary requirements for the two (2) new business ideas (cont.)

Two (2) new shortlisted ☒ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing
business ideas ☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

Interest rate on loans Material and resource

☐ ☐ Staffing costs will not change ☒
do not fluctuate costs will stay consistent

Sufficient customer No major changes in economic Overall cost of operations

Critical assumptions ☒ ☐ ☐
base picture locally will not increase much
(select the appropriate
option/s for the two new Overall cost of
No emergence of substitute Equipment in working
business ideas, cont.) ☐ operations will not ☐ ☒
products condition through lifecycle
increase much
No new developments Customers’ buying behaviour is Inflation rates do not affect
☐ ☐ ☐
in technology consistent sales/ purchases

Identify two (2) plausible risk priorities each for the two (2) new business ideas

☒ Bowling Alley
Risk assessment for new business ideas in: Amusement category (select
the shortlisted option) ☐ Laser Tag

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Define the business strategy through a set of

☐ Rare ☐ Negligible ☐ Remote ☐
measurable operational objectives.

Establish KPIs and targets based on

☐ Unlikely ☐ Minor ☐ Low ☒ expected performance for those business
objectives.
ROI may not be
substantial due to Identify strategic risks that can drive
high running ☐ Moderate ☒ Medium ☐ Average ☐
variability in actual performance
costs
Establish KRIs and risk tolerance levels for
☒ Likely ☐ Major ☒ High ☐
those critical risks

Almost Provide integrated reporting and monitoring

☐ ☐ Severe ☐ Very high ☐
certain in support of business risk management.

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☒ Bowling Alley
Risk assessment for new business ideas in: Amusement category (select
the shortlisted option) ☐ Laser Tag

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Establish brand differentiation that sets

☐ Rare ☐ Negligible ☐ Remote ☐
apart from competition

Find a niche in the market via storytelling

☐ Unlikely ☒ Minor ☐ Low ☐
and specialization

Competition from Set competitive pricing to offer greater

☒ Moderate ☐ Medium ☐ Average ☐
rival amusement value
centres
Develop symbiotic relationships with other
☐ Likely ☐ Major ☒ High ☐
businesses

Providing great, and memorable, customer

Almost
☐ ☐ Severe ☐ Very high ☒ service is a great way to build loyalty
certain
among customers

Routine and preventive maintenance

☐ Rare ☐ Negligible ☐ Remote ☐ models will improve overall performance
and minimize downtime.

Proactive maintenance is that

☒ Unlikely ☐ Minor ☐ Low ☒ maintenance that provides maintenance to
assets before they fail.

High cost of
Better spare & inventory management to
equipment ☐ Moderate ☐ Medium ☐ Average ☐
ensure tradable extra parts are kept
maintenance

Implement automated software to ensure

☐ Likely ☒ Major ☒ High ☐ that maintenance is scheduled
automatically for each asset

Almost Analyse maintenance data to calculate the

☐ ☐ Severe ☐ Very high ☐
certain return on investment on each asset

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☒ Bowling Alley
Risk assessment for new business ideas in: Amusement category (select
the shortlisted option) ☐ Laser Tag

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Training and continuing education to

☐ Rare ☐ Negligible ☐ Remote ☐ employees to conduct their work safely
and enforcing strict safety protocols
Encouraging your people to speak up
☒ Unlikely ☐ Minor ☐ Low ☐ when they notice something at the
workplace
Health and safety
workplace for Encouraging stretch breaks, providing
☐ Moderate ☐ Medium ☒ Average ☒
employees ergonomic chairs, or standing desks

Highlighting the importance of mental

☐ Likely ☒ Major ☐ High ☐
health and alleviating workplace stress

Almost Review control measures from time to time

☐ ☐ Severe ☐ Very high ☐
certain to make sure they work as planned

Conduct immediate social listening to

☐ Rare ☐ Negligible ☐ Remote ☐ assess sentiment and take proactive
measures to resolve issues

Create conversations with aspirational

customers and explore what they value
☒ Unlikely ☒ Minor ☐ Low ☐
about the relationships they have with
competitors.
Potential change
of customer Create a marketing communications rapid
☐ Moderate ☐ Medium ☒ Average ☒
response team to oversee media triage
preference
Identify which process and metric changes
are necessary for you to effectively monitor
☐ Likely ☐ Major ☐ High ☐
and respond to changes in buyer
behaviour.
Interview customers and understand, from
Almost
☐ ☐ Severe ☐ Very high ☐ their perspective, what they are expecting
certain
and what’s driving it.

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☐ Internet Coffee Shop

Risk assessment for new business ideas in: Food & beverage category
(select the shortlisted option) ☐ Protein Juice Bar

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Administer regular audits to ensure that

☐ Rare ☐ Negligible ☐ Remote ☐
the process of managing food safety
Verify all food suppliers, distributors, and
carriers including all storage facilities,
☐ Unlikely ☐ Minor ☐ Low ☐
Food trucks, and fulfillment centres along the
contamination/ way.
spoilage/ food Consult food safety professionals when
safety and recall/ ☐ Moderate ☐ Medium ☐ Average ☐ outlining supplier agreements to minimize
supply chain risk
disruption Maintain accurate labelling throughout
☐ Likely ☐ Major ☐ High ☐
every stage of the supply chain.
Conduct checks on food security fraud to
Almost
☐ ☐ Severe ☐ Very high ☐ ensure it meets the required quality and
certain
standards

Compare their food quality and service

☐ Rare ☐ Negligible ☐ Remote ☐ standards with own establishment, and
then take the necessary action.

Identify what it is in offer that is unique or

special and integrate it into the marketing
☐ Unlikely ☐ Minor ☐ Low ☐
messages and spread the word through
Competition from your service team
rival internet
Staff must be trained well enough to
cafes/ juice bars
☐ Moderate ☐ Medium ☐ Average ☐ answer any patron’s questions about a
within the
menu item
premise vicinity
Installing a state-of-the-art POS system
☐ Likely ☐ Major ☐ High ☐ can take care of the inventory
management and customer information

Check for quality consistency as needed to

Almost
☐ ☐ Severe ☐ Very high ☐ ensure food items be appealing, delicious,
certain
and consistent

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☐ Internet Coffee Shop

Risk assessment for new business ideas in: Food & beverage category
(select the shortlisted option) ☐ Protein Juice Bar

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Deploying basic security tools and

☐ Rare ☒ Negligible ☐ Remote ☐ mechanisms, including firewalls, antivirus,
and ensuring effective monitoring
Adopt a virtual private network to create a
☐ Unlikely ☐ Minor ☐ Low ☐ secure tunnel between browsers and web
servers.
Privacy and
Apply daily password access practices and
security issues in ☐ Moderate ☐ Medium ☐ Average ☐
only customers may be able to access it
public Wi-Fi
Ensure that there is a legal disclaimer on
☐ Likely ☐ Major ☐ High ☐ privacy and security issues when logging
in publicly

Almost Obtain a cyber security insurance policy to

☐ ☐ Severe ☐ Very high ☐
certain protect against privacy breach

Create a contingency plan for supply chain

emergencies to estimate how much
☐ Rare ☐ Negligible ☐ Remote ☐
disruption to each point on the supply
chain will cost

Auditing the supply chain and pinpointing

☐ Unlikely ☐ Minor ☐ Low ☐
where the vulnerabilities lie.

Identify backup suppliers and diversify

Potential logistics your supply base by compiling a list of
☐ Moderate ☐ Medium ☐ Average ☐
issue leading suppliers and order fulfillment companies
shortages in food for each point in the supply chain
items Build up inventory to stockpile and how
much is needed prior to peak periods or
☐ Likely ☐ Major ☐ High ☐
periods when environmental issues impact
suppliers
Improve the transparency of the supply
chain to find out as much as possible
Almost
☐ ☐ Severe ☐ Very high ☐ about the processes and risks attached to
certain
each point in the supply chain and map
this out.

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☒ Indoor Rock Climbing

Risk assessment for new business ideas in: Sporting category (select the
shortlisted option) ☐ Ninja Warrior Gym

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Invest in digital marketing to expanding the

☐ Rare ☒ Negligible ☐ Remote ☐
brand awareness and growing client base
Encourage brand advocates through
online reviews and testimonials when
☐ Unlikely ☐ Minor ☐ Low ☐
converting a prospective buyer to a
dedicated customer.
Alternative
outdoor sporting Engage with customers to identify gaps in
activities may ☒ Moderate ☐ Medium ☒ Average ☒ the market to share their pain points
through surveys/ interviews
impede attracting
customers Create brand loyalty through a
membership or loyalty program is a great
☐ Likely ☐ Major ☐ High ☐
way to create an emotional bond with
customers
Provide a personalized customer
Almost
☐ ☐ Severe ☐ Very high ☐ experience to avoid providing one-size-fits-
certain
all solutions for customers

Automate time-consuming tasks which can

☐ Rare ☐ Negligible ☐ Remote ☐ streamline the day-to-day functions to
promote efficiency
Integrate an internship program to take on
☐ Unlikely ☐ Minor ☐ Low ☒ interns who are new to the job market to
reduce recruitment costs
High upkeep
Pay bills in advance to obtain discounts on
costs in both
☐ Moderate ☒ Medium ☒ Average ☐ invoices which also includes for loans
rental space,
repayments
equipment, and
manpower Pull the plug on unused services or
consider downgrading to the free version
☒ Likely ☐ Major ☐ High ☐
or cancelling them together if they are not
used/ idle
Make F&B more efficient with restaurant
Almost
☐ ☐ Severe ☐ Very high ☐ and banquet menu options that use similar
certain
ingredients and prep.

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

☒ Indoor Rock Climbing

Risk assessment for new business ideas in: Sporting category (select the
shortlisted option) ☐ Ninja Warrior Gym

Risk assessment (refer to page 74 for guidance)

Plausible risks Contingency strategy option (select one
that can occur Likelihood risk appropriate option for each plausible risk)
Severity Risk rating
impact

Ensure all staff start with safety training

☐ Rare ☐ Negligible ☐ Remote ☐
prior commence work on-site
Develop safe work method statement to
outline the scope of work involved, any
☒ Unlikely ☐ Minor ☒ Low ☒
potential safety issues and how risk can be
prevented and managed
Negligence of Use clear signage throughout the site
employees for ☐ Moderate ☒ Medium ☐ Average ☐ reminding the safety protocols that are
ensuring safety required to be adhered to
checks Conducting regular safety audits and
☐ Likely ☐ Major ☐ High ☐ having procedures in place to report,
assess and address potential risks.
Keep clear, concise, and updated
Almost documentation of everything to ensure that
☐ ☐ Severe ☐ Very high ☐
certain all efforts to prevent the incident or
mitigate the severity of the outcome

Develop a strong risk management culture

☐ Rare ☐ Negligible ☐ Remote ☐ it is necessary to ensure accountability and
responsibility
Ensure that the person conducting the
appropriate processes in place to receive
☐ Unlikely ☒ Minor ☐ Low ☐
and respond to information regarding
incidents, hazards, and risks
Inappropriate
Establish internal and external
control measures
communication and reporting mechanisms
on equipment/ ☒ Moderate ☐ Medium ☒ Average ☒
to encourage risk management integration
structural by all personnel and stakeholders
maintenance
Exercise delivery inclusive of demonstrating,
instructing, monitoring, reviewing, and
☐ Likely ☐ Major ☐ High ☐
modifying program content including
technique, method, and progression.
Ensure that your employees meet the
Almost
☐ ☐ Severe ☐ Very high ☐ minimum vocational and educational
certain
standards found in the Scope of Practice

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 Ideation Portfolio Brief (cont.)

Identify two (2) plausible risk priorities each for the two (2) new business ideas (cont.)

Risk Rating Guide (for Risk Register reference)

Level Description

Rare The event may occur in exceptional circumstances.

Unlikely The event will probably occur at some time.

Likelihood
Scale Moderate The event will probably occur at some time.

Likely The event will occur in most circumstances.

Certain The event is expected to occur in all circumstances.

A risk event that, if it occurs, will have little or none impact on achieving desired results, to the
Negligible
extent that one or more stated outcome objectives
A risk event that, if it occurs, will have a minor impact on achieving desired results, to the extent
Minor that one or more stated outcome objectives will fall well below goals but well above minimum
acceptable levels
Consequence A risk event that, if it occurs, will have a moderate impact on achieving desired results, to the
Scale Medium extent that one or more stated outcome objectives will fall well below goals but above minimum
acceptable levels)
A risk event that, if it occurs, will have a significant impact on achieving desired results, to the
Major
extent that one or more stated outcome objectives will fall below acceptable levels
A risk event that, if it occurs, will have a severe impact on achieving desired results, to the extent
Severe
that one or more of its critical outcome objectives will not be achieved

Risk Matrix Guide + Risk Priority Scale

Likelihood
Consequence
Rare Unlikely Moderate Likely Certain

Severe Average High Very high Very high Very high

Major Average Average High Very high Very high

Medium Low Average Average High Very high

Minor Low Low Average Average High

Negligible Remote Low Low Average Average

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 Ideation Portfolio Brief (cont.)

Ideation Activity # 5: articulate value propositions to the Business Model Canvas (nine "building blocks" of the
business model design template that includes customer segments, value propositions, channels, customer relationships,
revenue streams, key resources, key activities, key partnerships, and cost structure, used for developing new business
models; sort and prioritize each building blocks for each business idea to determine the best option to implement)

Two (2) new business

- Bowling Alley - Indoor Rock Climbing
ideas (please indicate)
Business Model Canvas Assessment range Scoring Total Assessment range Scoring Total

☐ 3 – high ☒ 3 – high
Key
activities
☒ 2 – medium 2 ☐ 2 – medium 2
(creating
value)
☐ 1 - low ☐ 1 - low

Key ☐ 3 – high ☒ 3 – high

Org.
structure resources
(resource ☐ 2 – medium 1 ☐ 2 – medium 3
needed to
create value) ☒ 1 - low ☐ 1 - low
Partner
☒ 2 - no ☐ 2 - no
network
2 1
(reliance on
partner/s)
☐ 1 - yes 5 ☒ 1 - yes 6

☒ 3 – high ☒ 3 – high
Price and
☐ 2 – medium 3 ☐ 2 – medium 3
efficiency
☐ 1 - low ☐ 1 - low
Value
proposition
☒ 3 – high ☐ 3 – high
Customer
experience ☐ 2 – medium 3 ☒ 2 – medium 2
& outcome
☐ 1 - low 6 ☐ 1 - low 5

Mass
☐ 1 – yes ☐ 1 – yes
market
Customers
segments
(select one Niche
best option ☐ 2 – yes ☐ 2 – yes
market
that fits the
business
model)
Segmented ☒ 3 – yes 3 ☐ 3 – yes

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 Ideation Portfolio Brief (cont.)

Ideation Activity # 5: articulate value propositions to the Business Model Canvas (cont.)
Two (2) new business
- Bowling Alley - Indoor Rock Climbing
ideas (please indicate)
Business Model Canvas Assessment range Scoring Total Assessment range Scoring Total

Customers
segments Diversify ☐ 4 – yes ☒ 4 – yes
(select one
best option
that fits the
Multi-sided
business ☐ 5 – yes ☐ 5 – yes 4
model, cont.) platform
3 4

☐ 2 – yes ☒ 2 – yes
Channels Existing 2 2
☒ 1 – no 1 ☐ 1 – no 2

Personal
☐ 5 – yes ☒ 5 – yes 5
assistance

Dedicated
personal ☐ 5 – yes ☒ 5 – yes 5
assistance

Customer Self-service ☒ 4 – yes 4 ☐ 4 – yes

relationships
(select two
possible types
of relationship Automated
to evaluate) ☐ 3 – yes ☐ 3 – yes
services

Community
☒ 2 – yes 2 ☐ 2 – yes
-based

Co-creation ☐ 1 – yes ☐ 1 – yes

6 10

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 Ideation Portfolio Brief (cont.)

Ideation Activity # 5: articulate value propositions to the Business Model Canvas (cont.)
Two (2) new business
- Bowling Alley - Indoor Rock Climbing
ideas (please indicate)
Business Model Canvas Assessment range Scoring Total Assessment range Scoring Total

Finances 1 Cost-driven ☒ 1 – yes 1 ☐ 1 – yes

(select one
type of cost
structure to Value-
evaluate) ☐ 2 – yes ☒ 2 – yes 2
driven

☐ 2 – unchanged ☒ 2 – unchanged
Fixed cost 1 2
☒ 1 – varies ☐ 1 – varies
2–
2 – significantly
☐ ☒ significantly
consistent
consistent
Variable
1 – varies as it 1 1 – varies as it 2
cost
relies on relies on
☒ ☐
market market
Finances 2 forces forces
(evaluate all
characteristic ☒ 2 – internal ☐ 2 – internal
Economies
of cost 2 1
of scale
structures) ☐ 1 – external ☒ 1 – external

3 – high cross 3 – high cross

☒ ☐
selling selling
2 – medium
Economies 2 – medium
☐ 3 ☐ cross 1
of scope cross selling
selling
1 – low cross 1 – low cross
☐ 8 ☒ 8
selling selling

Revenue
streams Usage fee ☐ 1 – yes ☐ 1 – yes
(select one
type of
Subscription
revenue fee ☒ 2 – yes 2 ☒ 2 – yes 2
to evaluate) fee

(Compulsory ☐ 2 – yes ☐ 2 – yes

revenue fee Advertising 1 1
to evaluate) ☒ 1 – no 3 ☒ 1 – no 3

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 Ideation Portfolio Brief (cont.)

Ideation Activity # 5: articulate value propositions to the Business Model Canvas (cont.)

Evaluating solutions that Total score 32 Total score 38

best aligns to the
organization’s business ☐ New business idea ranked # 1 ☒ New business idea ranked # 1
objectives (one rank per new
business option) ☒ New business idea ranked # 2 ☐ New business idea ranked # 2

Activity Two - Present refined business solution for approval

As General Manager – Strategic Management, this task will require you to complete the New Business
Pitch and present it to the Bounce Fitness’ Board of Directors (your classmate or alternatively, your Trainer can
assume this role) to obtain feedback and approval for implementation.

The New Business Pitch is based on Strategyzer Innovation Accelerator Playbook which will build the
storyline of your pitch focusing on:
- Problem

- Solution

- Business model

- Credibility

- Call to action

You will need to follow the pitching procedures by:

- Individually, capture all possible elements you could cover on problem, solution, business
model, credibility and call to action.
- Have a discussion with senior managers (your classmate or alternatively, your Trainer can assume this role)
to focus on the key message that you want to get across regarding the problem, solution,
business model, credibility and call to action. Make changes if necessary.
- Improvise a 10-minutes pitch (use PowerPoint app to create the required slides) based on the New
Business Pitch framework.
- Upon completion, you are to set a meeting with the Board of Directors (your classmate or alternatively,
your Trainer can assume this role) to review the draft pitch deck and iterate on it.

Your assessor will observe you as you present the New Business Pitch (which is based on Task 2 Activity One)
to the Board of Directors (your classmate or alternatively, your Trainer can assume the role) to seek feedback and
approval for the implementation of the new business idea. You will be assessed on your practical skills
to:
- Present specific information that relates to Ideation Portfolio Brief developed in Task 2 Activity
One using PowerPoint presentation.

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 (cont.)

- Use communication techniques to identify requirements as appropriate to the audience and

environment
- Use listening and questioning to elicit the views and opinions of relevant stakeholders

The New Business Pitch framework is composed of four stages:

- Frame the issue
- Go into the issue and explain why it is a problem
- Provide the various solutions and explain why one of the six solutions is the best solution
- End with a call to action

Lead and support the presentation by promoting and sharing innovation knowledge in terms of:
- Current thinking and practice regarding innovation.

- Future thinking and practice regarding innovation

Select appropriate method of communicating information internally and externally based on

organisational requirements, ensuring:
- Use appropriate presentation methods to communicate information or instruction based on the
requirements of audience
- Use appropriate method of communication to communicate information or instruction based on
the requirements of audience
- Facilitate respectful communication amongst others, considering the needs of those from
diverse backgrounds
- Negotiate expected work requirements with the business stakeholder and clarify that
instructions have been understood
The presentation slides (a total of 7 slides) are required to be inserted in the following answer templates
and when doing so, the PPT slides need to be resized to fit in each answer cell. Failure to do so would
disrupt the document formatting which would result you to resubmit your assignment again.

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 New Business Pitch

Note: resize your PPT slide

to fit within the answer cell
provided in this
assignment

Introduction (provide a brief

overview of the new business
idea; include your name and
designation as well)

Problem to solve (what

problem are you trying to solve;
how big is the problem space;
explain from a human-centered
perspective)

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 New Business Pitch (cont.)

Solution/ offering (how does

your solution differ from existing
solutions; show a prototype or
visual representation)

Value of solution/ offering

(how will you capture value;
how much value will this
solution bring to the
organization; show ballpark
figures and focus on the
underlying assumptions)

Credibility (what are the

assumptions you validated; why
will it work; why should they
believe in you; show concrete
results of experiments)

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 New Business Pitch (cont.)

Call to action/ next steps

(what do you need to make your
solution a reality; what are the
next steps; guide the decision
by offering a clear path forward)

Q&A (what kind of critical

questions do you expect; leave
blanks in your pitch to trigger
specific questions)

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Activity Three – Seek feedback to refine business solution for implementation

Based on your New Business Pitch from Task 2 Activity Two, the Board of Directors (your classmate or
alternatively, your Trainer can assume this role) to provide feedback and approval for implementation and this
would be documented in the Pitching Checklist which would include:
- New market disruption potential
- Solution definition
- Business viability
- Credibility
- Go to market strategy
This feedback would be given to you immediately after your presentation and if there are any aspects of it
that does not meet the organization’s requirements, amendments would be subjected to be completed prior
obtaining approval.

Pitching Checklist (for Board of Directors use)

The pitch evaluation sheet is a tool designed to support both teams making a pitch and jury members evaluating a
pitch by reviewing the pitch, asking the right questions, and share valuable feedback with the team.

Date 25/03/2025

☐ Bowling Alley ☐ Internet Coffee Shop ☒ Indoor Rock Climbing

Project name
☐ Laser Tag ☐ Protein Juice Bar ☐ Ninja Warrior Gym

General Manager – Strategic

Presented by Nalinee Nasunthon Position
Management

Craig Fisher Chairman

Paul Daly Director

In consultation with Sarah Kelsall Position Director

Don Fraser Director

Margaret House CEO

Meeting medium ☐ Face-to-face meeting ☒ Microsoft Teams ☐ Zoom Meeting

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Pitching Checklist (for Board of Directors use; cont.)

Checklist
Meets
Feedback/ changes
Checklist questions requirements
required (if required)
Yes No

Does the team understand who their

☒ ☐
customer is?

Is the size of the target market/ customer

☐ ☒ Quantify the market size
New market segment large enough?
disruption potential with data. Include the total
Is there a trend showing growth in this addressable market (TAM)
☒ ☐
customer segment? and serviceable available
market (SAM) figures.
Does this customer segment seem under Show growth potential.
☐ ☒
service in the market today?

Would these customers offer a completely

☒ ☐
new revenue stream?

Explain your solution in max 3 sentences ☒ ☐

Include a high-quality
rendering or photograph of
Show a visual mock-up or prototype of your a similar indoor rock
☐ ☒
solution climbing facility. This could
Solution definition
Visualize how your customer will interact showcase the variety of
☐ ☒ climbing walls, the safety
with your solution
equipment, and the overall
Define why your solutions is different/ better atmosphere.
☒ ☐
than existing solutions

Map and introduce the different key

☒ ☐ Provide specific numbers
stakeholders in the business model
and justify them. For
Explain how you will make money, i.e., example: "We assume
☒ ☐ capturing 5% of the local
what are your revenue streams?
Business viability fitness market within 3
Define the total addressable market ☐ ☒ years, based on a price
point of $150/month and an
average visit frequency of 2
Make a high-level estimation of your
☐ ☒ times per week.
revenue streams

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Pitching Checklist (for Board of Directors use; cont.)

Checklist
Meets
Feedback/ changes
Checklist questions requirements
required (if required)
Business viability Yes No
(cont.)
Explain the underlying assumptions (% of
☐ ☒
market captured, price point, frequency, etc.)

Build credibility throughout your pitch by

constantly answering the question: ‘How do ☐ ☒
you know?’
Explain who you talked to, what kind of
☐ ☒ Share your personal
experiments you ran, and what you learned
connection to fitness,
Be personal and explain why you believe in adventure, or the
Credibility ☒ ☐
this solution community you hope to
build. This adds authenticity
Explain why it will work and why it might fail ☐ ☒ to your pitch.

Be honest about what you don’t know and

☐ ☒
explain how you plan to find it out

Be clear about the roadmap you plan to

☐ ☒
follow

Explain what sort of investment is needed Set clear, measurable

☐ ☒
(costs, people, resources, etc.)
Go to market objectives for the initial
strategy phase
Outline how you plan to scale ☐ ☒

First 6 month and short-term vision ☐ ☒

The New Business Pitch has satisfied the expectations of the Board of Directors as it
is able to demonstrate credibility and gain business momentum in accordance with
☐
organizational requirements. Approval has been decided to proceed with this
investment decision.
Overall feedback
The New Business Pitch has yet to meet the required expectations of the Board of
Directors as the business case does not reflect robust analysis and justification. The
☒
business case would need to make a more compelling recommendation for
implementation.

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 Checklist/ performance criteria matrix for Task 2 (for Assessor use only)

Instructions to Assessors
This checklist is to be used to record the student’s responses to the questions outlined in Task 2 Activities One to Three. When
completing this checklist, you must ensure that:

 Each checklist item is assessed against the criteria listed.

 An assignment result, either Yes or No, is recorded in one of the two columns on the right of the checklist.
 Feedback is provided to the student in the assignment cover sheet and/ or, at the Canvas commentary section.

Did the learner: Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Completed the Ideation Portfolio Brief, including:

1.1 Identify and analyse trends shaping organisation’s
o Identified the scope statement current and future thinking and practice
2.1 Assess personal leadership style to confirm it
o Identified the two business objectives models positive innovative thinking and practice
2.3 Determine and assess the requirements to
o Clarified the business project boundaries promote sustainable innovative activities
3.1 Identify, introduce and promote innovative
o Provided a cost benefit analysis for the three practices, processes, products and/or services
shortlisted business ideas, covering: according to audience and organisational
requirements
- Organizational impact 3.2 Establish ways to capture, communicate and
share innovative ideas and practices
- Business impact 3.3 Confirm team approaches foster communication,
consultation and team development for innovation
- Process impact

 Conducted the Ideation Activity # 4: decision matrix 1.2 Identify and use techniques and tools to generate
ideas and facilitate thinking
to:
1.3 Introduce and promote creative thinking
o Shortlisted two new business ideas techniques
1.4 Research and analyse relevant conditions for
innovation and issues that impact innovative thinking
o Identified relevant resources each required
and creativity
by the above two (2) selected business 2.1 Assess personal leadership style to confirm it
development projects models positive innovative thinking and practice
2.2 Review and refine practice that models and
o Related at least two (2) applicable legislative supports innovation
and regulatory (general category) 2.3 Determine and assess the requirements to
frameworks for each new business idea promote sustainable innovative activities
2.4 Construct and implement methods to promote
o Related at least two (2) applicable legislative knowledge transfer with relevant stakeholders
(specific category) frameworks for each new 4.3 Identify and analyse potential barriers and risks to
business idea innovation and devise strategies to respond

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 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

o Calculated the budgetary requirements for the

two shortlisted new business ideas, in terms of:

- Fixed costs

- Variable costs
1.4 Research and analyse relevant conditions for
- Ballpark figures, including: innovation and issues that impact innovative
thinking and creativity
 Buyer 2.3 Determine and assess the requirements to
promote sustainable innovative activities
 Frequency
3.6 Establish systems and processes that support
 Potential innovation

 Value

 Expected revenue potential

- Identified critical assumptions

o Identify two (2) plausible risk priorities each for

the two shortlisted new business ideas,
1.2 Identify and use techniques and tools to
covering:
generate ideas and facilitate thinking
- Plausible risks that can occur 1.3 Introduce and promote creative thinking
techniques
- Risk assessment 1.4 Research and analyse relevant conditions for
innovation and issues that impact innovative
- Contingency strategy option
thinking and creativity
 Conducted Ideation Activity # 5: articulate value 1.5 Research and review innovation drivers and
propositions to the Business Model Canvas, enablers
covering: 2.1 Assess personal leadership style to confirm it
models positive innovative thinking and practice
o Organizational structure 2.2 Review and refine practice that models and
supports innovation
o Value proposition
2.3 Determine and assess the requirements to
o Customer segments promote sustainable innovative activities
2.5 Identify, evaluate and manage risks
o Channels associated with innovation
3.3 Confirm team approaches foster
o Customer relationships communication, consultation and team
development for innovation
o Finance
3.6 Establish systems and processes that support
innovation
o Revenue streams 4.1 Develop strategies where innovation is an
integral part of organisational activity
o Evaluating solutions that best aligns to the
organization’s objectives

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 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

 Completed the New Business Pitch, covering the

following presentation structure:
2.4 Construct and implement methods to promote
o Problem knowledge transfer with relevant stakeholders
4.1 Develop strategies where innovation is an
o Solutions integral part of organisational activity
4.4 Analyse and reflect on innovation performance
o Business model
as a basis for developing strategies for
o Credibility improvement

o Call to action

 Presented the New Business Pitch in 10 minutes,

covering:

o Prepared a PowerPoint presentation that

follows the prescribed presentation structure

o Capturing all possible elements you could

cover on problem, solution, business model, 2.4 Construct and implement methods to promote
credibility and call to action knowledge transfer with relevant stakeholders
3.1 Identify, introduce and promote innovative
o Have a discussion with the Board of Directors
practices, processes, products and/or services
to focus on the key message that you want to according to audience and organisational
get across regarding the problem, solution, requirements
business model, credibility and call to action. 3.2 Establish ways to capture, communicate and
Make changes if necessary. share innovative ideas and practices
3.6 Establish systems and processes that support
 Conducted discussions with relevant stakeholders
innovation
to facilitate innovation thinking and creativity,
4.1 Develop strategies where innovation is an
covering:
integral part of organisational activity
o Use at least two (2) innovative thinking and 4.4 Analyse and reflect on innovation performance
creative method as a basis for developing strategies for
improvement
o Analysed new business ideas against 4.5 Seek feedback from relevant stakeholders
evaluation criterion 4.6 Make changes to innovative thinking and
practices according to feedback received
o Demonstrated appropriate leadership styles
during team in terms of:

- Current thinking and practice regarding

innovation.

- Future thinking and practice regarding

innovation

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 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

o Discussing the relevant resources required to

support the new business ideas

o Researching, analysing, and reviewing relevant

legislative and regulatory requirements,
covering:

- General category that applies to all types of

business industry

- Specific category that applies only to

certain types of business industry 1.1 Identify and analyse trends shaping
organisation’s current and future thinking and
o An assessment to the budgetary requirements
practice
to integrate the new business ideas as part of 1.2 Identify and use techniques and tools to
the organization’s activities generate ideas and facilitate thinking
o Developing and applying risk assessment 2.4 Construct and implement methods to promote
strategies to address plausible new business knowledge transfer with relevant stakeholders
risks 3.1 Identify, introduce and promote innovative
practices, processes, products and/or services
o Communicating with relevant stakeholders according to audience and organisational
using at least two different tools for the requirements
communication to: 3.2 Establish ways to capture, communicate and
share innovative ideas and practices
- Promote and share innovation knowledge
4.1 Develop strategies where innovation is an
- Introduce and promote creative thinking integral part of organisational activity
techniques 4.4 Analyse and reflect on innovation performance
as a basis for developing strategies for
- Introduce and promote innovative improvement
practices, process, products and/ or 4.5 Seek feedback from relevant stakeholders
services 4.6 Make changes to innovative thinking and
 Conducts the presentation/ consultation meeting practices according to feedback received
and presents all details of the new business pitch:

o Speaks clearly and in an appropriate volume

o Establishes and maintains eye contact

o Using hand or arm gestures to emphasise

points in the discussion

o Explains concepts or jargons that are unclear to

audience

BSBSTR801 Lead innovative thinking and practice V2025.1  NYS

Assessor use
© Eve College 2025 RTO ID: 45290 CRICOS CODE: 03767F Page 90 of 90 S
 Did the learner (cont.): Yes No

Evidence of portfolio, submitted by the learner: Relating to unit’s performance criteria:

1.1 Identify and analyse trends shaping
 Seek feedback from stakeholders on the
organisation’s current and future thinking and
performance of processes developed:
practice
1.2 Identify and use techniques and tools to
o Asks follow-up questions to clarify information generate ideas and facilitate thinking
received 2.4 Construct and implement methods to promote
knowledge transfer with relevant stakeholders
3.1 Identify, introduce and promote innovative
practices, processes, products and/or services
o Provides relevant responses to the person’s
according to audience and organisational
questions requirements
3.2 Establish ways to capture, communicate and
share innovative ideas and practices
o Uses open-ended questions to quickly review 4.1 Develop strategies where innovation is an
the topic discussed integral part of organisational activity
4.4 Analyse and reflect on innovation performance
as a basis for developing strategies for
improvement
o Summarises discussion point or questions from 4.5 Seek feedback from relevant stakeholders
speaker to confirm understanding 4.6 Make changes to innovative thinking and
practices according to feedback received

Task 2 has not met satisfactory

Task 2 has met satisfactory
☐ performance requirements (please refer to ☐
performance requirements
the feedback on Canvas commentary section)

BSBSTR801 Lead innovative thinking and practice V2025.1  NYS

Assessor use
© Eve College 2025 RTO ID: 45290 CRICOS CODE: 03767F Page 91 of 90 S