Grade 12 Economics Lecture Detailed
Grade 12 Economics Lecture Detailed
Duration: 45 Minutes
1. Introduction (5 minutes)
Warm-Up Question:
Imagine a lemonade stand. If every kid in the neighborhood opens one, how do you think it
will affect the price and quality of lemonade?
This question introduces competition. More sellers usually mean lower prices and better
quality.
Transition:
Let’s explore how markets function—some are highly competitive, others dominated by
giants, and some controlled by governments through regulation.
Key Features:
Example: Wheat farming. Each farmer produces wheat that is the same as every other
farmer. They accept the global market price.
Historical Illustration: In ancient Greece, the agora market had many sellers trading similar
goods. Prices were determined by overall supply and demand.
Graph Illustration:
Key Takeaway: Perfect competition leads to efficient resource use and consumer benefit,
but little profit for individual firms in the long run.
Key Features:
Modern Example: Google controls over 90% of the global search engine market. Its
dominance allows it to set advertising prices.
Historical Example: Standard Oil in the 1900s controlled almost all U.S. oil refining. Its
power led to the Sherman Antitrust Act to prevent monopolistic practices.
Graph Illustration:
- Profit maximization occurs where MR = Marginal Cost (MC), setting price above MC.
Key Takeaway: Monopolies may lead to higher prices, restricted output, and less consumer
choice.
Definition: A market where many firms sell similar but not identical products.
Key Features:
- Many sellers
- Product differentiation (branding, quality)
- Some price control
Example: Fast food chains like McDonald's and Burger King sell burgers, but brand loyalty
and product taste differ.
Graph Illustration:
- Similar to monopoly but with a more elastic demand curve due to available substitutes.
- Firms can make short-run profits but enter zero-profit equilibrium in the long run.
Oligopoly
Key Features:
Firms may choose to collude (cartels) or compete. If both compete, prices drop. If both
collude, profits rise.
Graph Illustration: Kinked demand curve showing price rigidity. Firms hesitate to change
prices.
Purpose:
Deregulation
Benefits:
Risks:
- Reduced oversight can harm consumers
Example: Airline Deregulation Act of 1978 led to cheaper flights and more airline choices.
Quick Quiz:
- What is a monopoly?
- What makes perfect competition efficient?
- What are the dangers of deregulation?
Optional Homework:
Watch the documentary 'The Men Who Built America'.
Write a one-page reflection: Should tech giants like Google be regulated or broken up?