10

YEARS

ADVANCED
SEARCH ENGINE
OPTIMIZATION
COURSE
4 Weeks SEO Training Course

100% 8 Weeks
Job Guarantee Paid Internship

24*7 100% Tools

Support Driven Training

Approved By

+91 9580 740 740 info@iimskills.com www.iimskills.com

 COURSE HIGHLIGHTS

INTERNATIONALLY MASTER
ACCREDITED CERTIFICATION

100% 24*7
JOB GUARANTEE SUPPORT

1 MONTH LMS
PAID INTERNSHIP LIFETIME ACCESS

1:1 MONEY BACK

MENTORSHIP GUARANTEE

2+ 16
LIVE PROJECTS HOURS LECTURES

100% TOOL JOB PORTAL

DRIVEN TRAINING EXCLUSIVE ACCESS

+91 9580 740 740 info@iimskills.com www.iimskills.com

 JOB INTERVIEW SKILLS

While you focus on your SEO skills, we ensure that you are getting industry-ready
with our interview & corporate cultural training program

LinkedIn
Mock
Profile
Interviews
Building
Preparation

Puzzles
Statistics and
Business Case Studies
in Critical Thinking Guesstimate

Problem-
Corporate
Solving/Critical
Culture and
Behavioral Skill Thinking
Guesstimate
Resume Learning
Building Hackathon How To
Learn

Communication
Skills

+91 9580 740 740 info@iimskills.com www.iimskills.com

 OUR HIRING PARTNERS

+91 9580 740 740 info@iimskills.com www.iimskills.com

GET TRAINED BY INDUSTRY EXPERTS

VAIBHAV KAKKAR RICHA SINGH

CEO & Founder SEO Trainer

TOOLS COVERED

And Many More...

+91 9580 740 740 info@iimskills.com www.iimskills.com

 EXCLUSIVE BENEFITS

Monthly Webinars With Project

Hackathons
Industry Leaders Presentation Guidance

Live Doubt Weekly Group/ Corporate

1:1 Mentorship
Solving Sessions Individual Projects Behavioural Skills

+91 9580 740 740 info@iimskills.com www.iimskills.com

 OUR COURSE CERTIFICATION

+91 9580 740 740 info@iimskills.com www.iimskills.com

 COURSE ADVANTAGES

100% Money-Back
Easy EMI Guarantee
Pay in 12 interest-free EMI If you do not like our course,
You can claim a 100%
money return after your first
session

Certification Fee COURSE

COURSE Group Discount
Price includes exam and 10% group discount on 3 or
certification fees for IIM SKILLS. ADVANTAGES
ADVANTAGES more registrations

Key Metrics For Job

Guarantee Job Guarantee
Mandatory participation in
Program
every group project/hackathon
INR 15k + 18% GST Will Be
activity provided by the trainers
Refunded If You Don’t Get
and mandatory attendance of
Placed.
minimum 90% is required

+91 9580 740 740 info@iimskills.com www.iimskills.com

 COURSE COMPREHENSIVE CURRICULUM

INTRODUCTION TO SEO

What is SEO?
Types of SEO
Why care about SEO in digital marketing?
Expectations from SEO
Tentative time requirement for SEO to show results

SETTING UP THE RIGHT NICHE

Topics Covered
Selection of the right niche
Micro & competitive niches
Understanding your website's credibility
Understanding user interface
Understanding user experience

Learning Outcome
You will be able to understand the perfect niche for your website or blog
You will be able to create your website structure
You will be designing the layout as per the mind map of your audience

Tools you will use

Keyword Planner
Answer the public
Ubersuggest
SemRush
WordPress
Canva

+91 9580 740 740 info@iimskills.com www.iimskills.com

ON PAGE SEO

Topics Covered
Keyword research
Types of keywords (Short Tail & Long Tail)
Keyword competition level (Low Medium or High)
Keywords Intent > Informational, Navigational, Commercial, Transactional
Keyword density
Landing page content
Competition analysis to rank higher
SEO For local pages
SEO For domestic pages
SEO for international pages
Images & video optimisation
What are permalinks? How to structure them?
Headings & title structure
Content structure (headings 1, 2, 3, 4)
Internal and External Linking
Focused keywords and Alt keywords
Cornerstone pages
Building pillar content
Indexing and no indexing
SEO For social sharing optimisation
Meta description
Tags
Categories
301 redirect
404 error
Canonical URLs

Learning Outcome
You will develop a strong understanding & hands-on grip towards on-page SEO practices
Learn & master the skill to practice keyword research, competition analysis, and more

Tools you will use

Google My Business
Word Counter
Small SEO Tool
SEMrush
CompressNow
ConvertCase
Aminstitute
Various WordPress Plugins
Duplichecker
Quetext
Off Page SEO
Technical SEO
Search Console
Google Analytics
Reporting in SEO
Bonus Module

+91 9580 740 740 info@iimskills.com www.iimskills.com

OFF PAGE SEO

Topics Covered
Introduction to Off-Page SEO
What are backlinks?
Types of backlinks
Generating quality backlinks
Web 2.0, 3.0 strategy
Content marketing strategy
Google My Business
Local SEO
How to generate quality backlinks?
Cold email outreach for guest blogging
What is thin content?
How to create quality content?
Duplicate content

Learning Outcome
Build a strong Off-Page SEO strategy
Learn how to develop relationships with other website owners
Understand how to build a long-term off-page strategy
Introduction to PBN (mostly used in agencies)
Multiple domain strategies

TECHNICAL SEO

Topics Covered
HTTP vs HTTPS servers
Content delivery network (What it is? How to implement)
XML SiteMap
Speed optimization
301 redirect
404 pages
Permalinks
Internet & external links
Broken links
Title length
Meta length
Structured data
Schemas (Implementation & more)

+91 9580 740 740 info@iimskills.com www.iimskills.com

SEARCH CONSOLE

Topics Covered
How to register for Search Console?
Technical implementation of search console
Benefits of search console
Overview of search console
URL inspection
Search results
Discover your site performance
Site coverage
Sitemap (What is it?)
Submission of SiteMap (Indexing, Crawling rate)
Removals (disavow bad backlinks)

Experience
User Experience
Page Experience
Mobile usability

Security
Manual actions
Security issues
Links
Settings

Enhancements
Breadcrumbs
Events
FAQs
Product pages
Review snippets
Site-link search-box
Unappeasable structured data

+91 9580 740 740 info@iimskills.com www.iimskills.com

GOOGLE ANALYTICS

Introduction
What is GA?
How to register with GA
Dashboard introduction
Custom reports
Alerts

Realtime Traffic Analytics

Understanding your audience’s geography
Source of traffic
Content, events & conversions

Audience Overview
Active users
Traffic value
Interest
Behaviour
Bounce rate
Engagement rate
Technology understanding
Mobile experience
UserFlow

Acquisition
Overview
Traffic
Search console implementation
Social links
Campaign Builder

Traffic Behaviour
Flow
Site content
Speed
Site search
Conversions

+91 9580 740 740 info@iimskills.com www.iimskills.com

REPORTING IN SEO

Learn how to design an SEO report

Weekly progress reports
Monthly reports
Structures used in agencies
Freelance SEO reporting

BONUS MODULE

Career planning
Interview preparation
Resume preparation
Best practices
Introduction to paid internship

+91 9580 740 740 info@iimskills.com www.iimskills.com

 AVERAGE SALARY

POSITION AVERAGE SALARY

SEO Executive INR 1-2 LPA

SEO Analyst INR 2-2.5 LPA

SEO Specialist INR 2.5-4 LPA

SEO Manager INR 5-7 LPA

SEO Director INR 7-18 LPA

+91 9580 740 740 info@iimskills.com www.iimskills.com

 COURSE TIMINGS

WEEKDAY BATCH WEEKEND BATCH

8:00 PM - 9:30 PM IST 10:00 AM - 1:00 PM IST

Tuesday and
Saturday
Thursday

COURSE FEE

SELF PACED PROGRAM JOB ASSIST PROGRAM JOB GUARANTEE PROGRAM

One Year LMS Access Lifetime LMS Access Lifetime LMS Access

Job Support Job Support Job Guarantee

Placement Portal Access Placement Portal Access Placement Portal Access

Mentorship Weekly Group Doubt Solving 1:1 Mentorship

LinkedIn Profile Optimization LinkedIn Profile Optimization LinkedIn Profile Optimization

Mock Interview Preparation Mock Interview Preparation Mock Interview Preparation

Internship Non-Paid Internship Paid Internship

Access to Interview Prep Training Access to Interview Prep Training Access to Interview Prep Training

Global Placement Support Worldwide Placement Support Worldwide Placement Guarantee

Hackathons Hackathons Hackathons

Work From Home Work From Home Work From Home

Social Media Training For Social Media Training For Social Media Training For

Personal Branding Personal Branding Personal Branding

INR 9,900 + 18% GST INR 14,900 + 18% GST INR 29,900 + 18% GST

ENROL NOW ENROL NOW ENROL NOW

HEAD OFFICE: IIM SKILLS, 308, 3rd Floor, BRANCH OFFICE: IIM SKILLS, Ofis Square Tower,
HB Twin Tower, Netaji Subhash Place, First Floor A-1, Near Sector-16, Block A, Noida
Pitam Pura, Delhi-110034 Sector 3, Noida, Uttar Pradesh-201301

+91 9580 740 740 info@iimskills.com www.iimskills.com