Chloe Yiming Cai

Syracuse Phone: 315-680-9794 E-mail: cym3912@gmail.com Linkedin: www.linkedin.com/in/yiming-cai-ab0224295

Education
Syracuse University August 2023 - May 2027
Bachelor of Science - Advertising & Economic; Minor - Psychology
• S.I. Newhouse School of Public Communications & Maxwell School of Citizenship and Public Affairs
• Renée Crown Honors Program
• Fall 2023 & Spring 2024 & Fall 2024 of Syracuse University Newhouse and Maxwell Dean’s List
• 2023-2025 Success Scholarship Recipient

Work Experience
Dynamic Sustainability Lab USDA - Syracuse, NY December 2024 - Present
Research Fellow / USDA Newhouse
• Led marketing and content strategy for Net-Zero Carbon Economy products in collaboration with the USDA. Analyzed social
media sentiment with Brandwatch and identified key consumer trends to drive sustainability-focused engagement.
• Designing and integrating multimedia elements (graphics, videos, and interactive tools) to restructure user experience and
retention.
• Co-authored a research paper on CSR impact measurement, scheduled for publication in April 2025.
Schneider Electric - Beijing, China May 2024 - August 2024
Offer Launch Marketing Intern
• Optimized data clarity for Medium Voltage Distribution Products, refining engagement strategies reached 60,000+ readers.
• Analyzed consumer data trends, improving product launch messaging and boosting conversion rates by 15%. Collaborated
cross-functionally with marketing, engineering, and design teams to streamline product positioning.
SU College of VPA Brewer Harris Projects Art Gallery - Syracuse, NY October 2024 - Present
Program Associate
• Curated & promoted 2+ major exhibitions. Built and managed an Art Gallery website, streamlining content accessibility and
user engagement, enhancing financial and strategic planning.
• Led social media campaigns, increasing gallery visitor engagement by 40% through targeted content marketing.
SU International Division of Communications - Syracuse, NY February 2025 - Present
Social Media & Marketing Communications Intern
• Responsible for Syracuse University’s official WeChat channel, curating, translating, and publishing weekly posts reach over
50,000+ Chinese-speaking students, alumni, and parents.
• Developing a targeted content strategy has enhanced Syracuse University's digital presence in Chinese-speaking community.
SU We Media Lab - Syracuse, NY March 2024 - Present
Art & Design Editor
• Individual designed Syracuse University’s official cardholders for 13 colleges, revising branding consistency. Formatted and
edited 3+ event display boards and articles to enhance visual communication and student engagement.
• Led planning and promotion of departmental newsletters, flyers, and events, while also mentoring students and providing
administrative support to improve communication and student engagement.
Syracuse Chinese Union CUSA - Syracuse, NY August 2023 - Present
Human resources Editor & Photographer
• Wrote and optimized 10+ campus articles, managed 5+ event photography, and organized 4+ student events to increase
international student experience.
• Coordinated 3+ community events, connecting international students with local residents through education and sports.
Universe Memoir (International Student Organization) - Beijing, China April 2022 - Present
Founder & Editor
• Founded and guided a storytelling platform attracted 30,000+ readers, recruited 300+ members, and organized international
student engagement events to foster cross-cultural dialogue.

Professional Experience
SU Newhouse - PR Strategy in Brand Marketing - Syracuse, NY October 2024 - Present
Research Assistant & Co-Author
• Analyzed crisis response strategies of Top 200 U.S. brands, co-authoring a research paper to be published at the American
Academy of Advertising in March 2025.
• Title: Analyzing Image Restoration Strategies in Fortune 500 Companies’ Responses to Stakeholder Pushback on DEI
Initiatives
Skills
• SEO Optimization
• Social Media Analytics (Brandwatch, NetBase Quid)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Web Development (Wix, Squarespace)
• Microsoft Office (Excel, PowerPoint, Word)
 CHLOE 727 S Crouse Ave

YIMING Syracuse, NY / Beijing, China

CAI
Dear Hiring Manager,

I am excited to apply for this position. As a student majoring in Advertising and Economics at Syracuse
University, I have gained extensive experience in Social Media Advertising, Project Coordination, and
Marketing Strategy. With a proven ability to lead diverse teams and execute impactful campaigns, I am
eager to contribute my skills to your organization.

At Schneider Electric, I optimized marketing content for Medium Voltage Distribution Products, refining
data to improve audience clarity and drive engagement. My work attracted over 50,000 readers and helped
increase conversion rates by 15%. Working cross-functionally with marketing, engineering, and design
teams, I developed messaging strategies that effectively communicated complex product benefits to a
diverse audience.

Building on my expertise in strategic communication, I joined the Dynamic Sustainability Lab (USDA),
where I analyzed consumer sentiment using Brandwatch to identify key trends in sustainability marketing.
My research supported the development of engagement strategies for Net-Zero Carbon Economy
products, ensuring alignment with audience priorities. Additionally, I developed and managed a
promotional website for the lab, increasing outreach efficiency and enhancing data accessibility.

In the academic realm, I am currently study research paper on Fortune 500 crisis communication
strategies, analyzing how top brands navigate public backlash on DEI initiatives. This project—set for
publication at the American Academy of Advertising (March 2025)—has strengthened my ability to
evaluate PR strategies, crisis responses, and corporate brand positioning.

As a Program Associate at SU’s College of Visual and Performing Arts, I curated 2+ exhibitions and
developed social media campaigns that increased visitor engagement by 40%. Additionally, as Founder of
Universe Memoir, I established a storytelling platform that has reached 30,000+ readers and created a
space for international students to engage in cross-cultural dialogue.

I thrive in roles that require strategic thinking, data-driven decision-making, and creative problem-solving.
Whether it’s leveraging analytics to refine brand messaging, managing marketing campaigns, or
researching crisis communication trends, I am committed to driving measurable impact.

Thank you for your consideration of my application. Please do not hesitate to contact me.

Sincerely,
Chloe Cai