THE New DOMAIN BUSINESS PLAN
THE New DOMAIN BUSINESS PLAN
expansion of the business, to acquire materials and equipment needed to meet the increasing
demands of our clients base.
Company Overview:
Domain Ventures aka AamaA will operate as a vertically integrated company that designs,
manufactures, and sells bags directly to consumers. We believe that by controlling each step
of the supply chain, from design to distribution, we can ensure product quality, maintain
competitive pricing, and maximize profitability.
The global bags and luggage market projection was valued at approximately 152 billion U.S.
dollars worldwide and was forecast to be worth 200 billion dollars in 2026. This growth is
fueled by factors such as increasing disposable incomes, urbanization, and a rising emphasis
on fashion and style. Our target audience consists of fashion-conscious individuals, working
professionals, students, and travelers who value quality, functionality, and aesthetics.
Product Offering:
Domain Ventures offers a diverse range of bags and luggage, including backpacks, handbags,
totes, messenger bags, travel bags, and more. Our bags are designed to use premium materials
that are both durable and sustainable, such as recycled fabrics and eco-friendly leather
alternatives. In addition, we intend to also focus on incorporating smart features, such as
built-in charging ports, and secure storage compartments.
Competitive Advantage:
We have identified several key factors that give us a competitive advantage in the bags and
luggage market:
5. Customize: unique school bags for institutions based on their color preference.
Materials Requirements
The required raw material for the enterprise such as PVC, lining, zips, straps polystyrene, etc.
are available all year round on the local market. It is assumed in the estimation that cost of
materials will increase by 5% annually
Production and Revenue
The enterprise operates for 5 days in every week. With the injection of the addition capital,
the enterprise expects to increase monthly production from its current production of 400
pieces and to 1500 pieces of the products.
Yours sincerely,
Mercy Takyi
CEO
Domain Ventures
AamaA
BUSINESS PLAN PROPOSAL: BAGS AND LUGGAGE MANUFACTURING AND
RETAIL COMPANY
Executive Summary:
Our bags and luggage manufacturing and retail company, Domain Ventures aims to
revolutionize the bags and luggage industry by delivering high-quality, stylish, and
innovative bags that cater to a wide range of customer preferences and needs. With a focus on
sustainability, craftsmanship, and design, we are confident that our business will capture a
significant share of the growing bag market for several types of hot and cold bags.
This increase in production will generate revenue of $20,575.27 in the first year of operation.
Projected
Current Prod/ Production %
Item Unit Prod. /Mth Mth Gap Increase
AamaA Double
compartment piece 400 1500 1100 275
AamaA
1in all piece 40 70 30 75
AamaA
L- Shape piece 40 65 25 63
Water Bottle Bag piece 90 150 60 67
Total 260.00 435.00 175.00 67.31
Tables: 2 and 3 below show the current and projected production and revenue schedules.
Unit Less 2%
AamaA
Item Unit Quantity/Month Price Rev./Month Unsold Rev./Year
$ $ $ $
AamaA
Double
compartment piece 400 4.37 1,748 34.96 20,976
AamaA
1in all piece 40 16.93 677.2 13.544 8,126.4
AamaA
L- Shape piece 40 12.70 508 10.16 6,096
Water
Bottle bag piece 90 3.53 317.7 6.354 3,812.4
Total 260 3,250.9 65.018 39,010.8
Financial Projections:
Based on our five years of operational extensive market research and analysis, we expect the
following financial projections for Domain Ventures aka. AamaA.
Unit Less 2%
Rev./Month Unsold Rev./
Item Unit Quantity/Month Price Ghc
Ghc Ghc YearGhc
AamaA
Double piece 1500 9.69 6,555 131.1 78,660
compartment
AamaA
Sch. bag piece 70 16.93 1,185.1 23.702 14,221.2
AamaA L-
Shape
piece 65 12.70 825.5 16.51 9,906
AamaA
Water
piece 150 3.53 529.5 10.59 6,354
AamaA
Total 435 9,095.1 181.902 109,141.2
Unit Total
Item Unit Quantity Cost Ghc Cost Ghc
AamaA
Table 5: Projected Purchases for 5 years
Item Year 1 2 3 4 5
PVC 4,090.67 4,295.21 4,509.97 4,735.46 4,972.24
Lining 11,513.48 12,089.16 12,693.61 13,328.30 13,994.71
Flask 2,803.87 2,944.07 3,091.69 3,246.28 3,408.59
zip 4,063.58 4,266.76 4,480.10 4,704.10 4,939.31
straps 1,950.00 2,048.02 2,150.45 2,257.97 2,370.87
thread 1,828.61 1,920.04 2,016.04 2,116.85 2,222.69
glue
Polystyrene 1,523 1,600.04 1,680.04 1,764.04 1,852.24
bowls 23,026 24,178.31 25,387.23 26,656.59 27,989.42
Water Bottle 11,378.03 11,946.79 12,544.28 13,171.49 13,830.07
Total Cost of
Materials 62,177.24 65,288.4 68,553.41 71,981.08 75,580.14
AamaA
- Recruitment and training of key personnel
- Working capital for initial operations
Conclusion:
Domain Ventures aka AamaA. presents an exciting and lucrative investment opportunity in
the bags and luggage manufacturing and retail sector. With a focus on sustainability, design,
and innovation, we are poised to capture a significant share of the market and deliver
exceptional returns for our investors. Join us in revolutionizing the bag industry by
supporting our vision for a more stylish, sustainable, and functional bag experience.
Thank you for considering our business plan proposal. We look forward to discussing the
opportunity further and addressing any additional questions you may have.
Sincerely,
Mercy Takyi
CEO
Domain Ventures
AamaA