CHAPTER – IV

ANALYSIS AND INTERPRETATION

4.1 AGE
The table describes gender wise distribution of the respondents selected for the study.
The Age is classified Below 18, 18-22, 23-25, Above 25

TABLE NO:4.1
AGE OF THE RESPONDENT

AGE Frequency Percent

BELOW 18 9 8.1
18-22 82 73.9
23-25 12 10.8
ABOVE 25 8 7.2
Total 111 100.0

TABLE NO:4.1

INTERPRETATION:

So, the majority of individuals (73.9%) are between the ages of 18 and 22, indicating
that this age group dominates the sample.

4.2 GENDER
28
 The table describes gender wise distribution of the respondents selected for the study. The gender
is classified as male and female.
TABLE NO:4.2
GENDER OF THE RESPONDENT

S.N GENDER Frequency Percent

O
1 MALE 56 50.5

2 FEMALE 55 49.5

Total 111 100.0

TABLE NO:4.2

INTERPRETATION:

Table 4.2 reveals the classification on the basis of Gender. Among 111 Samples, we can find
50.5% of the respondents were Male and 49.5% of the respondents were Female, So that The total
sample size is 111 individuals (100%) indicating a balanced gender distribution, with only a 1%
difference between males and females.

29
4.3 CLASS
The table describes educational qualification of the respondents for the study. The educational
qualification is classified as no formal education, school level, undergraduate, postgraduate, diploma,
professional and others.

TABLE NO:4.3
DEGREE OF THE RESPONDENT
CLASS Frequency Percent

1st UG 15 13.5
2nd UG 6 5.4
3rd UG 62 55.9
1st PG 10 9.0
2nd PG 18 16.2
Total 111 100.0

TABLE NO:4.3

INTERPRETATION:

Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can
find 8.1% of the respondents were between the age of Below 18 years; 73.9% of the respondents were
between the age of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of
the respondents were between the age Above 25 years,So,the majority of individuals (73.9%) are
between the ages of 18 and 22, indicating that this age group dominates the sample. The majority of the
sample consists of undergraduate students (74.8%), with a strong concentration in the 3rd year.

30
4.4 STEAM/DEPARTMENT
The table describes area of residence of the respondents for the study a STEAM
(Science, Technology, Engineering, Arts, and Mathematics) department or approach, you need to understand its
interdisciplinary nature, focus on problem-solving, and the benefits it offers for student engagement and future
skills.
TABLE NO:4.4
STREAM/DEPARTMENT OF THE RESPONDENT

STREAM Frequency Percent

Commerce 75 67.6
Science 16 14.4
Arts 13 11.7
Management 7 6.3
Total 111 100.0

CHAT NO: 4.4

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years,So,the majority of individuals (73.9%) are between the ages of 18
and 22, indicating that this age group dominates the sample.The majority of the sample consists of
undergraduate students (74.8%), with a strong concentration in the 3rd year. Commerce students
make up the majority (67.6%), indicating that most individuals belong to this field.
31
4.5 MONTHLY INCOME OF THE RESPONDENT

The table describes area of residence of the respondents for the study
effectively, focus on understanding its components, calculating it accurately, and analyzing its trends to make
informed financial decisions.
TABLE NO:4. 5

MONTHLY INCOME OF THE RESPONDENT

MONTHLY Frequency Percent

INCOME
BELOW 25000 29 26.1
RS 25000 TO 45000 23 20.7
RS 45000 TO 65000 16 14.4
RS 65000 TO 80000 14 12.6
ABOVE 80000 29 26.1
Total 111 100.0

TABLE NO:4. 5

32
INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, The largest income groups (26.1% each) are those earning
below ₹25,000 and above ₹80,000, showing a contrast between lower and higher income levels.

33
4.6 FAMILY TYPE
The table describes area of residence of the respondents for the study of family
types involves understanding the various structures and dynamics of families, moving beyond the
traditional nuclear family model to encompass single-parent, extended, blended, and same-sex families,
each with unique characteristics and challenges.
TABLE NO: 4.6
FAMILY TYPE OF THE RESPONDENT
TYPE OF FAMILY Frequency Percent

JOINT 37 33.3

NUCLEAR 74 66.7

Total 111 100.0

CHAT NO: 4.6

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we
can find 8.1% of the respondents were between the age of Below 18 years; 73.9% of the respondents were
between the age of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of
the respondents were between the age Above 25 years, 66.7% of individuals belong to nuclear families,
indicating that a majority of the group comes from smaller, independent family units.
34
4.7 MEMBERS IN THE FAMILY
The table describes area of residence of the respondents for the study of
family types involves understanding the various structures and dynamics of families, moving beyond the
traditional nuclear family model to encompass single-parent, extended, blended, and same-sex families, each
with unique characteristics and challenges.

TABLE NO: 4.7

RESPONDENT NO. OF MEMBER IN THE FAMILY
NUMBER OF Frequency Percent
MEMBER IN
FAMILY

2 1 0.9

3 21 18.9

4 60 54.1
ABOVE 4 29 26.1

Total 111 100.0

CHAT NO: 4.7

35
INTERPRETATION:
Table reveals the classification on the basis of Age. Among 111 Samples, we can
find 8.1% of the respondents were between the age of Below 18 years; 73.9% of the respondents were
between the age of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of
the respondents were between the age Above 25 years, The majority (54.1%) live in households with 4
members, indicating that a typical family size in this sample is 4 members.

36
4.8 AREA OF RESIDENT
The table describes area of residence of the respondents for the study the area of
residence is classified as rural and Semi-urban and urban

TABLE NO:4.8
RESPONDENT AREA OF RESIDENT

AREA OF RESIDENT Frequency Percent

URBAN 57 51.4

SEMI-URBAN 36 32.4

RURAL 18 16.2

Total 111 100.0

CHAT NO: 4.8

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 51.4% of individuals live in urban areas, indicating that the
majority reside in cities or towns.

37
4.9 ACCOMMODATION:
The table describes type of accommodation the respondents for the study, the ype of
accommodation is classified under day scholar and hosteler
TABLE NO: 4.9
RESPONDENT TYPE OF ACCOMDATION
TYPE OF Frequency Percent
ACCOMDATION

DAY SCHOLAR 90 81.1

HOSTELER 21 18.9

Total 111 100.0

CHAT NO: 4.9

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 81.1% are day scholars, indicating that the majority commute to
their institution from home.

38
4.9.1 IF HOSTELER
The table describes type of accommodation if hosteler of the respondents for the study the
type of accommodation is classified as inside campus and private hostel.

TABLE NO: 4.9.1

RESPONDENT IF HOSTELER

IF HOSTELER Frequency Percent

INSIDE CAMPUS 8 7.2

PRIVATE HOSTEL 28 25.2
Total 36 32.4
System 75 67.6
Total 111 100.0

INTERPRETATION:
Table 4.9.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1%
of the respondents were between the age of Below 18 years; 73.9% of the respondents were between the
age of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years,

39
4.10 BASED ENTERTAINMENT BASED PLATFORMS USAGE:
The table describes response on frequency of subscription-based
entertainment-based platforms usage of respondent. The frequency is classified as Daily, Weekly, Occasionally,
Rarely.

TABLE 4.10
RESPONSE ON FREQUENCY OF SUBSCRIPTION-BASED ENTERTAINMENT BASED
PLATFORMS USAGE

QUESTION 1 Frequency Percent

DAILY 27 24.3
WEEKLY 31 27.9
OCCATIONALLY 37 33.3
RARE 16 14.4
Total 111 100.0

CHAT NO: 4.10

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, Most individuals (33.3%) participate occasionally, indicating
that this activity is not a strict routine for the majority.

40
4.11 FACTORS:
This table describes the factors when choosing subscription-based entertainment
platforms. This is classified as subscription cost, content variety, video quality & streaming speed, experience,
regional content.

TABLE NO:11
How important are the following factors when choosing a subscription-based entertainment platform?

ANOVA
Sum of df Mean F Sig.
Squares Square
Subscription cost Between .186 3 .062 .072 .975
Groups
Within Groups 48.414 56 .865
Total 48.600 59
Content variety Between 1.505 3 .502 .647 .588
Groups
Within Groups 43.429 56 .776
Total 44.933 59
Video quality & Between 3.707 3 1.236 1.255 .299
Streaming speed Groups
Within Groups 55.143 56 .985
Total 58.850 59
Experience Between 2.176 3 .725 .629 .599
Groups
Within Groups 64.557 56 1.153
Total 66.733 59
Regional content Between 18.850 3 6.283 4.189 .010
Groups
Within Groups 84.000 56 1.500
Total 102.850 59

Tukey HSD
Dependent Variable (I) AGE (J) AGE Mean Std. Sig. 95% Confidence
Difference (I-J) Error Interval
Lower Upper
Bound Bound
Subscription cost BELOW 18-22 .05714 .38498 .999 -.9622 1.0765
18 23-25 -.08571 .45821 .998 -1.2990 1.1276
ABOVE -.03571 .48122 1.00 -1.3099 1.2385
25 0
18-22 BELOW -.05714 .38498 .999 -1.0765 .9622
18

41
 23-25 -.14286 .33340 .973 -1.0257 .7399
ABOVE -.09286 .36437 .994 -1.0577 .8720
25
23-25 BELOW .08571 .45821 .998 -1.1276 1.2990
18
18-22 .14286 .33340 .973 -.7399 1.0257
ABOVE .05000 .44105 .999 -1.1178 1.2178
25
ABOVE BELOW .03571 .48122 1.00 -1.2385 1.3099
25 18 0
18-22 .09286 .36437 .994 -.8720 1.0577
23-25 -.05000 .44105 .999 -1.2178 1.1178
Content variety BELOW 18-22 .48571 .36462 .547 -.4797 1.4512
18 23-25 .38571 .43398 .811 -.7634 1.5348
ABOVE .53571 .45577 .645 -.6711 1.7425
25
18-22 BELOW -.48571 .36462 .547 -1.4512 .4797
18
23-25 -.10000 .31577 .989 -.9361 .7361
ABOVE .05000 .34510 .999 -.8638 .9638
25
23-25 BELOW -.38571 .43398 .811 -1.5348 .7634
18
18-22 .10000 .31577 .989 -.7361 .9361
ABOVE .15000 .41772 .984 -.9561 1.2561
25
ABOVE BELOW -.53571 .45577 .645 -1.7425 .6711
25 18
18-22 -.05000 .34510 .999 -.9638 .8638
23-25 -.15000 .41772 .984 -1.2561 .9561
Video quality & BELOW 18-22 -.08571 .41086 .997 -1.1736 1.0022
Streaming speed 18 23-25 -.54286 .48902 .685 -1.8377 .7520
ABOVE .35714 .51357 .898 -1.0027 1.7170
25
18-22 BELOW .08571 .41086 .997 -1.0022 1.1736
18
23-25 -.45714 .35581 .576 -1.3993 .4850
ABOVE .44286 .38887 .667 -.5868 1.4725
25
23-25 BELOW .54286 .48902 .685 -.7520 1.8377
18
18-22 .45714 .35581 .576 -.4850 1.3993
ABOVE .90000 .47070 .235 -.3464 2.1464
25
ABOVE BELOW -.35714 .51357 .898 -1.7170 1.0027
25 18
18-22 -.44286 .38887 .667 -1.4725 .5868
23-25 -.90000 .47070 .235 -2.1464 .3464
42
Experience BELOW 18-22 .48571 .44455 .695 -.6914 1.6628
18 23-25 .27143 .52912 .956 -1.1296 1.6725
ABOVE .07143 .55569 .999 -1.4000 1.5428
25
18-22 BELOW -.48571 .44455 .695 -1.6628 .6914
18
23-25 -.21429 .38499 .944 -1.2337 .8051
ABOVE -.41429 .42076 .759 -1.5284 .6998
25
23-25 BELOW -.27143 .52912 .956 -1.6725 1.1296
18
18-22 .21429 .38499 .944 -.8051 1.2337
ABOVE -.20000 .50929 .979 -1.5486 1.1486
25
ABOVE BELOW -.07143 .55569 .999 -1.5428 1.4000
25 18
18-22 .41429 .42076 .759 -.6998 1.5284
23-25 .20000 .50929 .979 -1.1486 1.5486
Regional content BELOW 18-22 1.48571* .50709 .025 .1430 2.8284
18 23-25 .81429 .60356 .536 -.7839 2.4124
ABOVE 1.96429* .63387 .016 .2859 3.6427
25
18-22 BELOW -1.48571* .50709 .025 -2.8284 -.1430
18
23-25 -.67143 .43916 .427 -1.8343 .4914
ABOVE .47857 .47996 .752 -.7923 1.7494
25
23-25 BELOW -.81429 .60356 .536 -2.4124 .7839
18
18-22 .67143 .43916 .427 -.4914 1.8343
ABOVE 1.15000 .58095 .208 -.3883 2.6883
25
ABOVE BELOW -1.96429* .63387 .016 -3.6427 -.2859
25 18
18-22 -.47857 .47996 .752 -1.7494 .7923
23-25 -1.15000 .58095 .208 -2.6883 .3883
*. The mean difference is significant at the 0.05 level.

43
SOURCE: PRIMARY DATA:
INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 8.8% use "Designating specific times for entertainment",
making it the most common strategy.

44
4.12: PERFERENCE:

TABLE NO: 4.12

PERFERENCE

S.NO PARTICULARS AVERAGE

1 Netflix 75.03604

2 Jio Hotstar 60.16216

3 Amazon prime 59.28828829

4 Spotify 57.86486

5 Sony liv 55.85586

6 Zee5 54.52252

7 Others 52.99099

INTERPRETATION:
The table shows user preferences for streaming platforms based on average
scores. Netflix ranks highest at 75.03, followed by Jio Hotstar and Amazon Prime. Spotify holds the fourth
position, while Sony Liv, Zee5, and Others have lower scores. Overall, video streaming platforms are more
preferred, with Netflix leading.

45
4.13 About the affordability of subscription-based entertainment platform:
The table describes how students feel about the cost of subscription-
based OTT platforms based on their personal affordability and spending capacity. This is classified into very
expensive, slightly expensive, reasonable, affordable, very affordable.

TABLE NO 4.13
How do you feel about the affordability of subscription-based entertainment platform

PARTICULARS Frequency Percent

VERY EXPENSIVE 22 19.8
SLIGHTLY 54 48.6
EXPENSIVE
REASONABLE 29 26.1
AFFORDABLE 4 3.6
VERY AFFORDABLE 2 1.8
Total 111 100.0

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years,.48.6% consider it "slightly expensive", making it the most
common response.

46
4.14 Influence your decision to subscribe to a new subscription-based entertainment platform:

TABLE NO 4.14
Response about decision to subscribe to a new subscription-based entertainment platform
Frequency Percent
PARTICULARS
EXCLUSIVE CONTENT 31 27.9
Pricing & subscription 32 28.8
plans
Friends / Family 36 32.4
Free trail 11 9.9
Advertisement 1 .9
Total 111 100.0

CHAT NO: 4.14

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, The most influential factor (32.4%) is "Friends/Family",
suggesting that word-of-mouth recommendations play the biggest role in decision-making.

47
4.15 CONSUMPTION WITH ACADEMIC TASK:
TABLE NO:4.15
CONSUMPTION WITH ACADEMIC TASK
Total
Highly Slightly Effectiv Slightly Highly
effective effective e ineffective ineffective

TYPE OF JOINT 7 11 13 4 2 37
FAMILY
NUCLEAR 9 29 24 9 3 74
Total 16 40 37 13 5 111

Chi-Square Tests
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 1.586a 4 .811

Likelihood Ratio 1.572 4 .814
Linear-by-Linear Association .017 1 .896

N of Valid Cases 111

a. 3 cells (30.0%) have expected count less than 5. The minimum expected count is 1.67.

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, A majority (83.7%) believe that it slightly effective, meaning the
factor is generally working but could be improved.

48
4.16: TIME ALLOCATION ON DAILY BASIS:

TABLE NO 4.16
TIME ALLOCATION ON DAILY BASIS

S.NO PARTICULARS AVERAGE

1 Watching OTT 61.25225225

2 Studying / Academic work 53.84684685

3 Extracurricular activities 55

4 Sleep & relaxed 53.82882883

INTERPRETATION:
The table shows how users prioritize their activities based on average scores. Watching
OTT content ranks highest at 61.25, indicating it's the most preferred activity. Studying, extracurricular
activities, and sleeping follow closely with similar average scores around 53–55. This suggests entertainment
takes priority over academics and relaxation in users' routines.

49
4.17 Entertainment & OTT platforms distract you from academic task:
TABLE NO 4.17
Entertainment & OTT platforms distract you from academic task
PARTICULARS Frequency Percent

Never 12 10.8

Often 41 36.9

Sometimes 53 47.7
Always 5 4.5

Total 111 100.0

CHAT NO: 4.17

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, Sometimes " is the most common response (47.7%), indicating
that nearly half of the individuals engage in this activity occasionally.

50
4.18 AFFECTING THE ABILITY:
TABLE NO 4.18
AFFECTING THE ABILITY

TABLE NO 4.18 Total

Highly Slightly No Slightly Significantly
improve improve effect decrease decrease
focus focus focus focus

GENDE MALE 4 19 22 11 0 56
R
FEMAL 1 12 17 24 1 55
E
Total 5 31 39 35 1 111

Chi-Square Tests
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 9.842a 4 .043

Likelihood Ratio 10.488 4 .033
Linear-by-Linear Association 8.625 1 .003

N of Valid Cases 111

a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is .50.

INTERPRETATION:
The Chi-Square table examines the relationship between gender and the impact on focus.
The Pearson Chi-Square value is 9.842 with a significance level of 0.043, which is less than 0.05, indicating a
statistically significant association between gender and how focus is affected. This suggests that male and
female respondents differ in how they perceive the impact on their focus. However, caution is advised as 40%
of the cells have expected counts less than 5, which may affect the test's reliability.

4.19: AFFECTS ON ACADEMIC FOCUS:

51
 TABLE NO:4.19
AFFECTS ON ACADEMIC FOCUS

S.NO PARTICULARS AVERAGE

1 Social media 62.1531532

2 OTT platform 54.972973

3 Moblie phone 56.34234234

4 TV programs 51.990991

INTERPRETATION:

The table ranks different media platforms based on average user engagement. Social
media scores the highest at 62.15, indicating it is the most used or preferred. Mobile phones and OTT platforms
follow with similar scores, while TV programs rank the lowest at 51.99. This suggests a shift in preference
toward digital and mobile-based media over traditional TV.

4.20 SUBSCRIPTION BASED ENTERTAINMENT SERVICES RESPONDENT USE :

52
 TABLE NO 4.20
subscription based entertainment services respondent use

PARTICULARS Frequency Percent

Streaming Video [ 79 71.2
Netflix/Hotstar/Amazon
prime/Zee5/others]
Streaming music [ 26 23.4
Spotify/Apple music/YouTube
music/others]
Gaming subscription [ Xbox 6 5.4
game pass/PlayStation/other]
Total 111 100.0

CHAT NO: 4.20

53
 SOURCE: PRIMARY DATA:
INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 71.2% subscribe to video streaming platforms (Netflix, Hotstar,
Amazon Prime, Zee5, etc.), making it the most popular category.

4.21: TYPE OF FAMILY VS ABILITY TO BALANCE

54
 TABLE NO 4.21
TYPE OF FAMILY VS ABILITY TO BALANCE

TABLE NO 4.21 Total

Highly Satisfied Netural Dissatisfie Highly

satisfied d Dissatisfied

TYPE OF JOINT 9 10 12 5 1 37
FAMILY
NUCLEA 7 27 31 7 2 74
R
Total 16 37 43 12 3 111

Chi-Square Tests
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 5.388a 4 .250

Likelihood Ratio 5.157 4 .272
Linear-by-Linear Association .703 1 .402
N of Valid Cases 111
a. 3 cells (30.0%) have expected count less than 5. The minimum expected count is 1.00.

SOURCE: PRIMARY DATA:

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 71.2% subscribe to video streaming platforms (Netflix, Hotstar,
Amazon Prime, Zee5, etc.), making it the most popular category.

TABLE 4.22 GENDER VS TOOL AS STRESS RELIEF:

55
 TABLE NO 4.22
GENDER VS TOOL AS STRESS RELIEF:

TABLE NO 4.22 Total

Strongly agree Agree Netural Disagree Strongly disagree
GENDER MALE 7 20 24 3 2 56
FEMALE 10 21 20 3 1 55
Total 17 41 44 6 3 111

Chi-Square Tests
Value df Asymp. Sig. (2-sided)

Pearson Chi-Square 1.242a 4 .871

Likelihood Ratio 1.252 4 .870
Linear-by-Linear Association .994 1 .319

N of Valid Cases 111

a. 4 cells (40.0%) have expected count less than 5. The minimum expected count is 1.49.

SOURCE: PRIMARY DATA:

INTERPRETATION:
Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 71.2% subscribe to video streaming platforms (Netflix, Hotstar,
Amazon Prime, Zee5, etc.), making it the most popular category.

sTABLE 23: STRATEGIES TO MANAGE USAGE:

This table describes the respondents strategies to manage your subscription-based entertainment
usage.

56
 TABLE NO 4.23
STRATEGIES TO MANAGE USAGE
PARTICULARS Frequency Percent
Setting time limits 24 21.6
Using app timer/blocker 20 18.0
Designation specific times for 32 28.8
entertainment
Studying in environment without 15 13.5
distraction
Other 9 8.1
No, I do not use any strategies 11 9.9

Total 111 100.0

CHAT NO: 4.23

SOURCE: PRIMARY DATA:

INTERPRETATION:

57
 Table 4.1 reveals the classification on the basis of Age. Among 111 Samples, we can find 8.1% of
the respondents were between the age of Below 18 years; 73.9% of the respondents were between the age
of 18-22 years; 10.8% of the respondents were between the age o23-25 years; 7.2% of the respondents
were between the age Above 25 years, 8.8% use "Designating specific times for entertainment",
making it the most common strategy.

58