The Scales of Measurement
The Scales of Measurement
The nominal scale is the least common of all the measurement scales and is often used when
categorizing data with no real value. This means there is an assignment of variables to
categories and these categories have no order or priority. For instance, gender, race or
characteristic ‘present/absent’ or quantity measures that fall into two categories are on the
nominal scale.
The ordinal scale measures the rank order between the given categories but it doesn’t tell the
actual measurement between the two. For example, an ordinal scale that can be used in the
measurement of customer satisfaction or dissatisfaction (very dissatisfied to very satisfied).
The interval scale has the qualities of the ordinal scale and equal intervals between the values
and yet, it does not have a real zero point. Temperature in Celsius is a good example. Since the
intervals are consistent, this scale permits a broad variety of statistical computations such as
means and standard deviations. Nonetheless ratio measurement data are not feasible with
interval data where one cannot say that temperature is twice as hot as another.
The ratio scale is the highest level of measurement; it has all properties of interval scale and in
addition has a true zero point so that measurements can be made according to their absolute
size. These are weight, height and age among other measures. With numbers at zero that is real,
the entire range of statistical functions including ratio calculations is made possible.