Business Management Paper 2 TZ1 HL Markscheme
Business Management Paper 2 TZ1 HL Markscheme
Markscheme
November 2024
Business management
Higher level
Paper 2
19 pages
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Section A
1. (a) State two features of a publicly held company. [2]
Do not reward features that are essentially the same e.g. limited liability is the same as separate
legal entity or incorporated.
(i) calculate FCT’s current ratio (show all your working); [2]
Award [1] for correct working and [1] for the correct answer, up to a maximum of [2].
(ii) calculate FCT’s working capital (show all your working). [2]
Working capital = current assets - current liabilities. Therefore, working capital equals
$500 − $200 = $300
Award [1] for correct working and [1] for the correct answer, up to a maximum of [2].
(c) Using the units of production method, calculate the expected depreciation expense of the
new machine for year 1 (show all your working). [2]
Depreciation per unit = purchase cost / expected number of units over lifetime
Depreciation per unit = $2 000 000 / 80 000 computers = $25 per computer
Depreciation expense = depreciation per unit number of units produced (expected output)
Award [1] for the correct answer, and [1] for correct working up to a maximum of [2].
Award [1] for correct calculation of the depreciation per unit with working.
(d) Explain the impact of purchasing the new machine on FCT’s statement of financial position
(balance sheet). [2]
Award an additional [1] if there is a further explanation of how the statement of financial position
can still balance.
Accept a single impact on just one account such as non-current asset will increase for [1].
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N.B. no description required. Award [1] for each relevant feature stated, up to a
maximum of [2].
Do not reward features that are essentially the same eg. unlimited liability is the same
as no separate legal identity or unincorporated.
(b) Using the information in Table 2 and Table 3, complete the following cash-flow forecast,
all figures in $, for Daniel’s new garden design business for the first four months of
operation in 2025. [4]
Cash-flow forecast for Daniel Moon new garden design business for the first four
months of 2025
Award [1] if the candidate shows some understanding of a cashflow and has some of
the cashflow completed correctly.
Award [2] if the candidate completes the cashflow but has two errors.
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Award [3] if the candidate completes the cashflow but has one error.
N.B. Allow candidate own figure rule (OFR): if a candidate makes an error and then
carries it through, that is only one error. Opening balance is 5000 do not accept if
included in January cash inflow.
(i) determine the critical path and write the activities of the critical path in the boxes
below; [1]
Award [1] for determining the critical path by writing the activities in the boxes correctly.
(ii) calculate the minimum amount of time required for Daniel to finish a garden design
project (no working required). [1]
Award [1] for the correct answer no working required. Do not penalize if “days” missing.
N.B. do not apply OFR if incorrect days used in (c)(i) since number of days is NOT
actually required in (c)(i).
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(d) Explain one advantage for Daniel of using critical path analysis for a garden design
project. [2]
• CPA will allow Daniel to budget time, allocate resources, and prioritize for the 3
tasks that are part of the project [1].
• clear identification of critical tasks (prepare the garden grounds) [1]
• accurate determination of project length (5 days + 8 days + 10 days = 23 days)
[1]
• precise scheduling (5 days designing the garden; 8 days preparing the garden
grounds; 10 days working on the garden) [1]
• only by finding ways to shorten jobs along the critical path (for example, 8 days of
the ground preparations) can the overall project time be reduced [1].
Award [1] for each advantage stated and an additional [1] for application to the stimulus
and explanation.
N.B. do not allow the use of “garden design project” as an example of application as this
simply repeats the wording in the question.
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3. (a) State one advantage and one disadvantage of operating as a privately held company. [2]
(b) Using Table 4, calculate the expected outcome, X, for Option 2 (show all your working). [2]
Expected outcome for option 2: $1 200 000 + $1 350 000 − $300 000 = $2 250 000.
Award [1] for the correct working and [1] for the correct answer.
N.B. do not penalize for missing $ or millions as these are already given in the table.
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(c) Assuming that ME’s annual profits are the same each year:
(i) calculate the average rate of return (ARR) for Option 1 (show all your working); [2]
Award [1] for following the correct method and [1] for producing the correct answer, which
must be expressed as a percentage.
If a candidate gives the answer as 0.2167 or as 0.2167%, their answer is incorrect, and
they could only receive a maximum of [1] if they provide the correct working. A correct
answer must include the percentage sign %.
Allow for rounding, provided the candidate rounds in a mathematically correct fashion.
Do not allow OFR as the numbers used are not derived from candidates’ answers.
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(ii) calculate the net present value (NPV) for Option 2 (show all your working). [2]
Method 1:
Expected outcome per year = total Expected outcome / years usage
$2 250 000/3 = $750 000 per year
The net present value equals the present value of the three years’ $750 000 annual return
minus capital cost of $2 000 000.
PV of the present value of the three years’ $750 000 annual profit =
Expected outcome per year [1 − 1 / (1 + discount rate) years usage] / discount rate
$750 000 [1 − 1 / (1 + .04)3] / .04 = $2 081 318.27 (allow rounding $2 081 318)
$2 081 318 – $2 000 000 = $ 81 318.
Method 2:
NPV= Exp outcome year 1 + Exp outcome year 2 + Exp outcome year 3 − capital cost
(1 + discount rate) (1 + discount rate)2 (1 + discount rate)3
Method 3:
(Expected outcome year 1 Discount factor at 4% year 1 + Expected outcome year 2
Discount factor at 4% year 2 + Expected outcome year 3 Discount factor at 4% year 3) −
capital cost
Method 4:
[Total Expected outcome (Discount factor at 4% year 1 + Discount factor at 4% year 2 +
Discount factor at 4% year) / years usage] − capital cost
$2 250 000 (.9615 + .9246 + .8890)/3 − $2 000 000 =
$2 250 000 .9250 − $2 000 000 = $ 81 250
The net present value of Option 2 is between $ 81 250 and $81 318.31.
Award [1] for correct method and [1] for the correct answer. Each of the above four
methods is acceptable. If the candidates have followed a correct method and arrived at an
answer that is very slightly different than the range above, award [1] for method and [1]
for the correct answer, as the figures that the candidates produce could vary slightly
depending on how and if they rounded during their calculations. (Allow rounding)
If there is some logical attempt to calculate NPV but there is an error, award [1].
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(d) Explain one reason why the net present value (NPV) for Option 2 may be inaccurate. [2]
We could mention two reasons to explain why the NPV calculated in (c)(ii), for Option 2, may be
inaccurate: 1) inaccurate interest rate predictions and 2) if capital costs changes.
If the discount rate goes up, the net present value will decrease. This decrease in net
present value stems from the fact that future income streams will be discounted at a higher
rate. The fact that its NPV at 4% is only $81 318, an increase in the discount rate from 4% to
6% would mean that Option 2 would have a negative NVP.
Even if the discount rate for Option 2 remains at 4%, if the actual capital cost of Option 2
turns out to be $2 081 319 or higher, the NPV of Option 2 would be negative. If both
negative outcomes occur (discount rate rises and capital costs turn out to be $2 200 000 rather
than $2 000 000), Option 2 would be a bad investment, at least on a three-year investment
horizon.
Award [1] for stating that the change in discount rate or the increase in capital cost will reduce
the NPV. Award an additional [1] if the candidate states that under either scenario the NPV will
be negative.
Do not award marks for answers that explains why the revenue is subject to change as it is a
generic reason that applies to various investment appraisal methods.
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Section B
4. (a) Describe one disadvantage of an autocratic leadership style. [2]
Autocratic leadership is characterised by individuals having control over all decisions with
little or no delegation of responsibility and limited one-way communication.
Disadvantages include:
• it discourages group input helping to isolate group members with subsequent lack of
motivation;
• it creates a workforce dependency on decision making by the leader;
• it ignores creative solutions to problems and expertise from members of the group.
Award [1] for a partial description (e.g. someone who takes all the decisions) with an
additional [1] to include a full description highlighting aspects of the actual disadvantage of
autocratic leadership, similar but confined to the disadvantages above.
(b) Using Figure 2 and Table 6, comment on the survey carried out by Eunju. [2]
The survey involved a relatively simple ‘scoring’ system with marks out of ten.
Award [1] for a comment in context. An additional [1] if there is some mention of the actual data
in terms of a figure from the data.
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(c) Explain two methods/techniques of primary market research, other than surveys, that Eunju
could use to gather information to help her assess the training provided by CLX. [4]
Mark as 2 + 2
Award up to [1] for some explanation of each method and further [1] for showing context related
to how Eunju could have used the method. Award a maximum of [2].
E.g. Focus groups could be used to gather information from a selection of previous customers.
Such as the quality of the trainer’s enthusiasm. A round table discussion (could be virtual) might
allow Eunju to ask direct questions (qualitative questions) and get a range of responses that go
beyond a simple score out of ten. The information might be more useful to Eunju.
Sales forecasting is the process of estimating future revenue by predicting the amount of
units that the business might sell in the coming time periods. The technique makes use of
previous sales data plus other information to make the predictions.
Advantages include:
• helps to set targets (allows the sales team at CLX to assess how many courses they need
to put on to meet the target);
• aids planning of resources (number of trainers required etc.);
• aids strategic planning (CLX can make future strategic decisions e.g. the decision to pull
out of a particular country/region eg. South Korea is the smallest market with relatively low
marks in the Table 6 survey
• allows CLX to learn from past mistakes.
Award [1] for stating an advantage of sales forecasting or for giving a broad definition.
Award [2] if the candidate provides an accurate advantage and makes contextual references to
CLX related to training courses, etc.
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(e) Using the information provided in the stimulus and in Figure 2 and Table 6,
recommend whether CLX should engage in contingency planning. [10]
As a possible solution to the problem, CLX might accept Eunju’s contingency planning
argument if they are keen to plan for any possible outcome of risky situations. The issues
that exist in South Korea could involve damage to the reputation of CLX; loss of staff; loss of
future sales/profits; damage to the objective of developing their services etc.
A counter view might be to simply deal with situations as they arise, in the knowledge that
the associated risk is not that great.
Marks should be allocated according to the markbands on page 3 with further guidance below:
If the candidate makes no reference to Figure 2 or Table 6 then the maximum mark to be
awarded is [6] even if there is some balance.
N.B. Candidates cannot reach the top marks if there is no relevant reference/application to the
stimulus. They must also show some awareness/explain the limitations of the stimulus material.
Candidates are expected to present an advisable course of action with appropriate supporting
evidence/reasons. This recommendation may be presented as a conclusion.
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5. (a) State one advantage and one disadvantage to a franchiser of retailing through franchises. [2]
Award [1] for an advantage stated and [1] for a disadvantage stated. Award a maximum of [2].
N.B. the candidate must answer this question from the perspective of the franchiser.
(b) Explain how DSP’s collection of big data could impact two of DSP’s stakeholder groups other
than employees, management, and shareholders. [4]
Competitors: With information on the paints sold (colour, size, location, customer, even time of
day sold), DSP can more effectively anticipate its customers’ wants and needs. Almost
immediately, DSP’s management felt that the company was more competitive.
Suppliers: Gathering of big data is done in real time, which allows suppliers’ management to
know in an instantaneous fashion what pigment and other supplies are needed by DSP
Thus, suppliers will need to arrange for smaller but possibly more frequent deliveries of supplies
to DSP.
Franchisees: As DSP gets better at identifying and anticipating consumer trends, it will be
able to encourage franchisees to stock colours and paints that are in fashion, boosting
franchisees’ sales and, in turn, DSP’s sales.
Customers: As DSP gets more efficient and more effective at marketing, DSP’s customers
(franchisees) and franchisees’ customers will get more desirable products and
better service. DSP noticed quite quickly that retail sales of its paint increased after it began
collecting big data.
Table 7 shows that there are famous companies who are using big data to boost revenue.
Mark as 2 + 2.
Award [1] for stating one of the four stakeholder groups above and an additional [1] for an
explanation and application to the stimulus up to two stakeholder groups.
N.B. Candidates may state other stakeholders which have some relevance but no opportunity
for application to the stimulus. For example, environment pressure or watch dog groups would
probably be pleased that DSP has improved its efficiency, which would reduce waste and
disposal of old paint.
(c) With reference to DSP, distinguish between a cost centre and a profit centre. [4]
A cost centre is a section of a business where costs are incurred and recorded.
A profit centre is a section of a business where both costs and revenues are identified and
recorded.
When DSP first hired the data mining expert, the intention was that they work in support of
operations and marketing. While the data mining would presumably help DSP become more
profitable, by itself the data mining office generated no revenue. Only costs were associated
with them and their staff.
However, when the data mining expert suggested that DSP start selling the data that that
their office collected and analysed, the data mining office would now generate revenue.
Thus, the data mining office could now become a profit centre and would start exploring
other types of information to gather as well as identify potential customers other than those
just in the construction and decorating industries.
Mark as 2 + 2
Award [1] for correct explanation of what a cost centre is and an additional [1] for application to
the stimulus.
Award [1] for correct explanation of what a profit centre is and an additional [1] for application to
the stimulus.
(d) Using information in the stimulus and Table 7, discuss the impact on DSP of its use
of data mining to inform decision making and its use of data to monitor and manage employees.
[10]
The use of data mining appears to have had a positive impact on DSP’s operations. Almost
immediately after collecting and mining data, DSP saw its operations become more efficient
and marketing more effective. Table 7 shows that there are famous companies who are using
big data to boost revenue. The CFO is keen to follow suit. Sales to retail customers by the
franchisees and sales to franchisees by DSP increased. The shift from JIC to JIT would have
reduced stock levels and working capital requirements. By identifying trends in real time
through sales data, DSP’s brand identity probably improved. Because all these
improvements probably led to improved profits, management and shareholders were
surely pleased. And, because the company had a profit-related pay scheme, increased
profits would mean greater pay for employees.
However, the decision to make the data mining office a profit centre presents potential risks.
One, whenever a “collector” of data sells the information on the open market, they run the
risk of being accused of unethical practices, as many people view the sale of data, especially
on customers, as a violation of their right to privacy, and thus exposes DSP to potential
legal risks. Further, once the data has been sold, even if the buyer has agreed not to resell it,
DSP has lost control of the information. DSP’s big data customers might resell the data
anyway, thinking that DSP will never find out. Finally, if DSP’s competitors ever got the
information, they could use it to erode DSP’s competitive advantages.
The decision to use data to manage and monitor employees has both potential benefits and
risks. On the one hand, perhaps DSP has some employees who do not work as hard as they
should and the Digital Taylorism methods could help the company identify them. Workers,
just knowing that they are watched, might nudge them to work harder and faster. The data
mining expert promised major improvements to operations because of this approach. Time
will tell whether those improvements materialize.
However, DSP is also bearing costs for this approach. There was some expenditure for the
chips to go into employee identification badges and for the hardware and software needed to
monitor the employees. Some people had to be hired to evaluate the data produced. Further,
because many employees disapproved of the Digital Taylorism, labour turnover
increased, which would lead to the increased recruitment and training costs.
The impact on DSP of its use of data-mining to inform decision-making and its use of data to
manage and monitor employees together appear to be having an impact on the
organizational culture. The founder and one-time 100% owner had a paternalistic
leadership style that came to permeate DSP’s culture and endure long-after the company grew
and went public. The founder was committed to CSR, which employees typically find
inviting and motivating. Before Digital Taylorism arrived, labour turnover at DSP was low.
This paternalistic culture might aid acceptance by the majority of workers. DSP might be willing
to accept an increase in labour turnover in the short term as a way to re-align the workforce
around a new common goal. Furthermore, those of the younger generation are more accepting
of the reality that individual data is regularly shared outside the workplace so why not within.
All decision making appeared to have reoriented the company toward a pure profit motive.
The company started selling big data, which is ethically and, in some cases, legally
questionable. Digital Taylorism fosters a completely different corporate ethic than was the
paternalistic leadership style of the founder and subsequent management. Labour turnover
increased, suggesting that the “social contract” between DSP’s employees and DSP began to
crack.
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Marks should be allocated according to the markbands on page 3 with further guidance below:
If there is no balance, then for a one-sided response where only one impact is considered then
award a maximum of [3].
If the candidate makes no reference to Table 7 then this only partially addresses the demands
of the question, then the maximum mark to be awarded is [6] even if there is some balance.
If the candidate discusses one impact only (with balanced and substantiated arguments) then
award a maximum of [5].
A balanced response is one that provides at least one argument for and one argument against
each impact.
Candidates may contrast one option with another for a balance as long as at least two
arguments are given for each impact.
N.B. candidates cannot reach the top marks if there is no relevant reference/application to the
stimulus. They must also show awareness/explain the limitations of the stimulus material.