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Support Vector Machines (SVM, SVR)

The document outlines the journey of business analytics, covering key areas such as business models, diagnostic, predictive, and prescriptive techniques. It emphasizes the importance of formulating specific, measurable, achievable, relevant, and time-bound business questions and the critical stages of data preparation. Various techniques and methodologies for data analysis, including supervised and unsupervised learning, optimization, and reinforcement learning, are also discussed.

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Mirjan Ali Sha
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7 views34 pages

Support Vector Machines (SVM, SVR)

The document outlines the journey of business analytics, covering key areas such as business models, diagnostic, predictive, and prescriptive techniques. It emphasizes the importance of formulating specific, measurable, achievable, relevant, and time-bound business questions and the critical stages of data preparation. Various techniques and methodologies for data analysis, including supervised and unsupervised learning, optimization, and reinforcement learning, are also discussed.

Uploaded by

Mirjan Ali Sha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THAT’S IT FOR TODAY!

Analytics Journey
Business Analytics (BA)
1. Intro: Business and Revenue models. KPIs
2. Business models translated into analytics
3. Techniques: Descriptive, Diagnostic, Predictive, Prescriptive

Diagnostic Techniques
1. Inference: hypotheses testing
2. Unsupervised Learning: clustering, dimensionality reduction, anomalies

Predictive Techniques
1. Supervised learning: overview
2. Preparation: data pre-processing
3. Foundations: model choice and evaluation
4. Regression: linear and non-linear
5. Classification: logistic regression, Naive Bayes, k-NNs
6. Time series: ARIMA, SARIMA, Exponential Smoothing
7. Non-linear: a. Decision Trees, b. SVM (this presentation!), c. (G)ARCH
8. Ensemble: bagging, boosting, stacking
9. Neural Networks: FFNN, CNN, RNN, Transformers

Prescriptive Techniques
1. Optimization: Linear, Non-linear and Dynamic programming
2. Simulation: Monte Carlo, Discreet Events, System Dynamics
3. Probabilistic Sequence: Markov Chains, Markov Decision Processes
4. Reinforcement Learning: Q-Learning, Deep RL, Policy Gradient

Julia Lenc
THAT’S IT FOR TODAY!

The process: Stage 1


Understand and formulate the business question as:

Specific: Define the problem clearly

- Is this a classification (class, probability) or regression (number) problem?

- Which group/class do we want to predict? E.g., customer churn: yes/no,

which product category will be chosen.

- What quantity are we predicting? E.g., sales, number of calls, temperature.


A cost function used to evaluate probabilistic models, penalizing incorrect predictions heavily.

Measurable: Determine evaluation criteria. E.g., MSE or F1.

Achievable: Ensure data and resources match the modeling goals.

Relevant: Validate that the forecast will drive action. E.g., demand

forecasting resource planning; probabilities recommenders.

Time-bound: Identify stakeholders and key deadlines for delivery.

Prepare your data:

Read here about 8 stages of data preparation.

Scaling / normalization and Encoding are critical for SVM and SVR.

Julia Lenc

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