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Introduction

The CRT3011 course on Introduction to Business Analytics aims to equip students with skills in leveraging analytics for managerial decision-making, covering topics like data mining and predictive analytics. The curriculum emphasizes the use of MS Excel for data interpretation and ethical considerations in analytics. Course outcomes are aligned with program learning objectives, and various assessments, including assignments and presentations, are incorporated to evaluate student understanding.

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6 views3 pages

Introduction

The CRT3011 course on Introduction to Business Analytics aims to equip students with skills in leveraging analytics for managerial decision-making, covering topics like data mining and predictive analytics. The curriculum emphasizes the use of MS Excel for data interpretation and ethical considerations in analytics. Course outcomes are aligned with program learning objectives, and various assessments, including assignments and presentations, are incorporated to evaluate student understanding.

Uploaded by

tobintommy1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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CRT3011-Introduction to Business Analytics

Name Trimester Programme Batch Email


Dr. Sinimole K R Third PGDM A sinimole@rajagiri.edu
Dr. Angela Susan Mathew Third PGDM B angela@rajagiri.edu
Dr. Angela Susan Mathew Third PGDM C angela@rajagiri.edu
Dr. Minnu F Pynadath Third PGDM D minnu@rajagiri.edu
About the Course
The course intends to provide students with a comprehensive understanding of leveraging analytics in managerial decision-
making. Covering diverse topics such as data mining, predictive analytics, and prescriptive analytics, students learn to harness
tools like MS Excel for data interpretation and explore various models to predict business outcomes. The curriculum spans from
foundational analytics insights to ethical considerations, highlighting the significance of precise data, models, and ethical
approaches. Ultimately, it empowers students to recognize business issues and appreciate how analytics can enhance
organizational decision-making processes.
Course Outcomes mapped to Programme Learning Objectives (PLOs) PLO
To understand how managers use business analytics to formulate and solve business
CO1 PLO 1 b
problems

CO2 To apply MS Excel to explore and interpret business data PLO 1 a

To apply the concepts and methods of Predictive and Prescriptive Analytics to attain the
CO3 PLO 1 b
best possible outcomes
Mapped PLO
PLO 1a : Our graduates will be able to identify the business problem in a given situation.
PLO 1b : Our graduates will be able to generate alternatives for effective problem solving.
Session Plan
Session Topic/Assignment Reading Methodology

Module I – Introduction to Business


Analytics
1-2 Value of Business Analytics, Book 1 Lecture
Producing insights from information
through analytics

Categorization of analytical methods


and models – Descriptive, Predictive,
3-4 Book 1 Lecture
Prescriptive. Big Data analytics, Web
and Social media analytics

Module II – Data Mining


Business Data Overview -Sources
and Uses of Business Data,
5-6 Importance of Data Quality - Dealing Book 1 Lecture + Lab
with missing or incomplete data, Data
preprocessing – cleaning,
transformation, reduction

Introduction to Data
Mining - Data Mining Process, Data
7-8 Book 3 Lecture + Lab
Mining Algorithms – Association,
Classification, Prediction, Clustering
Module III – Predictive Analytics:
Classification Techniques
Classification Techniques -
9-10 Introduction to Classification Book 2 Lecture + Lab
Techniques, Theory of Tree-based
Classification Techniques: Decision
Tree and Random Forest.

Regression Techniques - Introduction


11-12 to Linear and Non-Linear Regression Book 2 Lecture + Lab
Methods

13-14 Simple and Multilinear Regression Book 2 Lecture + Lab

15-16 Excel implementation for MLR Book 2 Lecture + Lab

Excel implementation for Logistic


17-18 Book 2 Lecture + Lab
regression

Module IV – Prescriptive Analytics


Introduction to Prescriptive
19-20 Book3 Lecture + Lab
Analytics, Linear Programming,
Solving LPP

Linear Programming (LP) model


21-22 building, LP Problem (LPP) – Book3 Lecture + Lab
terminologies and assumptions

23-24 Sensitivity Analysis in LPP Book3 Lecture + Lab

25-26 Range of Optimality, Shadow Price Book3 Lecture + Lab

27-28 Dual Linear Programming Book 3 Lecture + Lab

Module V - Ethics of Data and


Analytics Value-laden biases in data
29-30 analytics, Ethical Theory and Data Book4 Presentations
analytics, Privacy, data and shared
responsibility
References/Books
1. Essentials of Business Analytics (1st Ed.) by Camm/Cochran/Fry/Ohlmann/Anderson/Sweeney/Williams ISBN: 978-1-285-
18727-3
2. Fundamentals of Predictive Analytics with JMP By Ron Klimberg and B. D. McCullough ISBN: 978-1-61290-425-2. Publisher:
SAS Institute.
3. Discovering Knowledge in Data: An Introduction to Data Mining, Daniel T. Larose & Chantal D. Larose, Wiley, Second
Edition. 4.Business Analytics: An Introduction. Edited by Jay Liebowitz. CRC Press
Grading Structure
Sl. No. Evaluation tool Marks CO Assessed Tool for Measurement
1 Mid Trimester 20
2 End Trimester 30
3 Attendance 5
4 Individual Assignment 15 CO 2 Rubrics
5 Viva Voce 15 CO 1 Marks
6 Group Presentation 15 CO 3 Marks
Learning & Teaching Activities -
Learning & Teaching Activitiy Session Course Outcomes
Individual Assignment Session 10 CO2
Viva Voce Session 10-20 CO1
Group Presentation Session 20 CO3
Grading or Evaluation tools other than Examinations

Individual assignment 1 (15 marks)


The Individual Assignment will be a hands-on task to be completed by each student and submitted on Moodle.
The assignment will be based on the data and questions that will be provided to you.
Individual assignment 2 (15 marks)
The individual assignment is based on a dataset a hands-on task to be completed by each student and submitted on Moodle.
Viva Voce (15 marks) - Vice voce will be conducted based on different modules, multiple-choice questions

Course policies

Assignment Schedule
Date /
Sl.No. Session Assignment/Presentation Due Date/ Session
1 Session 10 Individual Assignment 1 15
2 Session 20 Individual Assignment 2 25
Course Requirement
Mode of End Term Examination is Lab based Yes

This is a non-technical program, no coding background is required. Preliminary understanding of MS Excel is appreciated

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