Integrated MBA is a most sought-after programme for students aspiring for a good career.

The programme objectives are compatible with their aspirations, and the ultimate programme
outcome is always positive towards the career goals of the students. The programme
outcomes and course-specific outcome are intimated to all concerned in writing.

PROGRAMME OUTCOMES FOR INTEGRATED MBA

PO1. Business Environment and Domain Knowledge (BEDK): Graduates are able to
improve their awareness and knowledge about functioning of local and global business
environment and society. This helps in recognizing the functioning of businesses, identifying
potential business opportunities, evolvement of business enterprises and exploring the
entrepreneurial opportunities.

PO2. Critical thinking, Business Analysis, Problem Solving and Innovative Solutions
(CBPI): Competencies in quantitative and qualitative techniques. Graduates are expected to
develop skills on analysing the business data, application of relevant analysis, and problem
solving in other functional areas such as marketing, business strategy and human resources.

PO3. Global Exposure and Cross-Cultural Understanding (GECCU): Demonstrate a global

outlook with the ability to identify aspects of the global business and Cross-Cultural
Interpreting.

PO4. Social Responsiveness and Ethics (SRE): Developing responsiveness to contextual

social issues / problems and exploring solutions, interpreting business ethics and resolving
ethical dilemmas. Graduates are expected to identify the contemporary social problems,
exploring the opportunities for social entrepreneurship, designing business solutions and
demonstrate ethical standards in organizational decision making.

PO5. Effective Communication (EC): Usage of various forms of business communication,

supported by effective use of appropriate technology, logical reasoning, articulation of ideas.
Graduates are expected to develop effective oral and written communication especially in
business applications, with the use of appropriate technology (business presentations, digital
communication, social network platforms and so on).
 PO6. Leadership and Teamwork (LT): Interpreting leadership roles at various levels of the
organization and leading teams. Graduates are expected to collaborate and lead teams across
organizational boundaries and demonstrate leadership qualities, maximize the usage of
diverse skills of team members in the related context.

UNIVERSITY CURRICULUM

BIITM is affiliated to Biju Patnaik University of Technology (BPUT), Odisha and follows
the courses of study prescribed by the university. The 5-year Integrated MBA programme is
divided to 10 semesters. The first 7 semesters aim at giving a broad exposure of the students
to the core areas of business studies, and the students pursue major & minor specializations
during the 8th, 9th & 10th Semesters along with a few core subjects. The Subjects of
specializations are:
 Marketing
 Finance
 HR
 Operation
 IT
The university curriculum requires students to have hands on experience in the form of
SIP (Summer Internship Programme) at the end of 8th semester and to do a Seminar
Presentation during the 10th semester. The details of course structure are as follows.

1ST SEMESTER I-MBA

University Internal Total

Sl No. Sub. Code Subject Credit
Marks Marks Marks
1 16IMN101 English Language Comm-I 4 100 50 150
2 16IMN102 Business Organization 4 100 50 150
3 16IMN103 Business Statistics 4 100 50 150
4 16IMN104 Basic Financial Accounting -I 4 100 50 150
5 16IMN105 IT for Management 4 100 50 150
6 16IMN106 ELC Lab-I 2 0 100 100
7 16IMN107 IT Lab 2 0 100 100
 2ND SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN201 English Language Comm -II 4 100 50 150
2 16IMN202 Social Psychology 4 100 50 150
3 16IMN203 Quantitative Method-I 4 100 50 150
4 16IMN204 Basic Financial Accounting-II 4 100 50 150
5 16IMN205 Environmental Studies 4 100 50 150
English Language Communication
6 16IMN206 2 0 100 100
-Lab

3RD SEMESTER I-MBA

Sl University Internal Total
Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN301 Quantitative Methods-II 4 100 50 150
2 16IMN302 Principles of Management 4 100 50 150
3 16IMN303 Law of Contract 4 100 50 150
4 16IMN304 Economic Analysis 4 100 50 150
5 16IMN305 Cost Accounting 4 100 50 150

4TH SEMESTER I-MBA

Sl University Internal Total
Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN401 Organizational Behaviour 4 100 50 150
2 16IMN402 Marketing Management-I 4 100 50 150
3 16IMN403 Company Law 4 100 50 150
Entrepreneurship & SmallBusiness
4 16IMN404 4 100 50 150
Management
5 16IMN405 Management Accounting 4 100 50 150
 5TH SEMESTER I-MBA
Sl University Internal Total
Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN501 Financial Management-I 4 100 50 150
2 16IMN502 Marketing Management–II 4 100 50 150
3 16IMN503 Operational Management-I 4 100 50 150
4 16IMN504 Human Resource Mgt.-I 4 100 50 150
5 16IMN505 Employment Legislations 4 100 50 150

6TH SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN601 Financial Management-II 4 100 50 150
2 16IMN602 Research Methods 4 100 50 150
3 16IMN603 Operational Management-II 4 100 50 150
4 16IMN604 Human Resource Mgt.-II 4 100 50 150
5 16IMN605 Business Ethics 4 100 50 150

7TH SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN701 Fundamentals of ERP 4 100 50 150
2 16IMN702 Banking & Insurance Management 4 100 50 150
3 16IMN703 Managerial Economics 4 100 50 150
4 16IMN704 International Business 4 100 50 150
5 16IMN705 Corporate Strategy 4 100 50 150
 8TH SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN801A Consumer Behaviour 3 100 50 150
2 16IMN802A Sales & Distribution Management 3 100 50 150
3 16IMN803A Digital Marketing 3 100 50 150
Security Analysis & Portfolio
4 16IMN801B 3 100 50 150
Management
5 16IMN802B Financial Derivatives 3 100 50 150
Advanced Management
6 16IMN803B 3 100 50 150
Accounting
7 16IMN801C Manpower Planning 3 100 50 150
8 16IMN802C Employee Relations 3 100 50 150

9 16IMN803C
Compensation and BenefitManagement 3 100 50 150

Supply Chain Management &

10 16IMN801D 3 100 50 150
Logistics
11 16IMN802D Pricing & Revenue Management 3 100 50 150
12 16IMN803D Operations Strategy 3 100 50 150
13 16IMN804 Summer Internship 4 0 100 100

9TH SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN901A Service Marketing 3 100 50 150
2 16IMN902A Retail Management 3 100 50 150
3 16IMN903A Product & Branding Management 3 100 50 150
4 16IMN901B Project Appraisal and Financing 3 100 50 150
5 16IMN902B Business Taxation 3 100 50 150
6 16IMN903B Behavioural Finance 3 100 50 150
7 16IMN901C Performance Management System 3 100 50 150
8 16IMN902C Team Dynamics at Work 3 100 50 150
9 16IMN903C Strategic HRM 3 100 50 150
10 16IMN901D Sales and Operation Planning 3 100 50 150

11 16IMN902D
Management of ManufacturingSystem 3 100 50 150

12 16IMN903D Sourcing Management 3 100 50 150

10TH SEMESTER I-MBA

Sl University Internal Total

Sub. Code Subject Credit
No. Marks Marks Marks
1 16IMN1001A B2B Marketing 3 100 50 150

2 16IMN1001BMergers and CorporateRestructuring 3 100 50 150

3 16IMN1001C Industrial Legislations 3 100 50 150

4 16IMN1001D Operations Research Applications 3 100 50 150
5 16IMN1002 Seminar 3 0 100 100
 COURSE OUTCOME OF 1ST SEMESTER INTEGRATED MBA COURSES
SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE
CO1: Apply conceptual knowledge to enforce the basic concepts of communication,
identify and overcome potential barriers in communication and use proper
verbal and nonverbal modes of communication in an organisation.
CO2: Analyse and implement effective listening and speaking skills for proper
English Language
1. 1st 16IMN101 articulation of words and sentences and maintain proper eye contact and
Communication- I
prepare relevant content for audience.
CO3: Develop effective reading skills and maintain clarity in writing styles along
with structuring ideas for stylistic variation in writing.
CO4: Use Basic Grammar effectively in writing and speaking.
CO1: Explain the concept of the various constituents of organisations and their
impact on businesses.
CO2: Demonstrate and develop conceptual framework of business organisations
Business and generate interest in business.
2. 1st 16IMN102
Organization CO3: Interpret the definition of ethics, the importance and role of ethical behaviour
in the business world today.
CO4: Explain different ways of classifying businesses by size industries, sectors
and industries type.
 CO1: Collect, organize, and analyze data using appropriate statistical techniques
and software tools.
CO2: Demonstrate proficiency in descriptive statistics, including measures of
central tendency, dispersion, and graphical representation of data.
3. 1st Business Statistics 16IMN103 CO3: Build and evaluate predictive models using statistical methods, enabling them
to forecast future trends, identify patterns, and make strategic decisions based
on predictive analytics.
CO4: Develop a solid understanding of probability theory and its applications in
business contexts.
CO1: Interpret the process of accounting, uses and limitations.
Basic Financial CO2: Identify the accounting concepts, principle and conventions.
4. 1st 16IMN104
Accounting- I CO3: Solve, and examine the Journal Entries, Ledger, Trial Balance
CO4: Financial Statements, trading, profit & loss and balance Sheet
CO1: Interpret and recommend the use information technology to solve business
problems
CO2: Compare the processes of developing and implementing information systems.
IT for
5. 1ST 16IMN105 CO3: Apply the understanding of how various information systems like DBMS
Management
work together to accomplish the information objectives of an organization.
CO4: Outline the role of the ethical, social, and security issues of information
systems
 CO1: Use conceptual knowledge of communication and use effective body
language and proper articulation by implementing rules of pronunciation.
CO2: Analyse and implement effective listening and speaking skills for proper
English Language articulation of words and sentences and focus on accent neutralisation.
6. 1st 16IMN106
Communication - I CO3: Develop effective writing styles along with structuring ideas for stylistic
Lab. variation in writing for effective documentation.
CO4: Use Basic Grammar effectively in writing and speaking and implement
remedial measures to improve the same.
CO1: Create, Edit, Print and Share documents
CO2: Create, Edit, Print, Share and Present the Presentation
CO3: Apply the understanding of how various information & data representation in
7. 1st IT Lab 16IMN107
Spreadsheet.
CO4: Outline the role of the Internet and ethical, social, & security issues of
Internet Uses.
 COURSE OUTCOME OF 2ND SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE
SEM. SUBJECT
NO. CODE TO:
CO1: Distinguish among business letters, memos and e-mails in respect of
form and format, and compose various types of business messages
such as routine, persuasive, good-news, and bad-news messages with
appropriate structure
English Language
8. 2nd 16IMN 201 CO2: Plan, prepare and design PPT presentations for effective delivery
Communication- II
CO3: Apply critical thinking in preparing Resume as well as in preparing
for Group Discussion on specified topics
CO4: Translate the knowledge of the job interview process and business
etiquette into appropriate behavior in real life situations
CO1: Develop insight and analyze the contribution of social psychologists
to the understanding of human society.
CO2: Evaluate effective strategies in socialization, group processes (both
inter and intra-group) and helping behavior.
9. 2nd Social Psychology 161MN202
CO3: Register the progression of theories in major areas in Social
Psychology.
CO4: Interpret attitude formation and various methods to be used to change
the attitude.
 CO5: Interpret aspects related to social psychology.
CO1: Interpret Fundamental Concepts of Linear Programming
Quantitative 16IMN203 CO2: Evaluate and Solve Transportation Problems
10. 2nd
Methods-1 CO3: Analyze and Solve Assignment Problems
CO4: Demonstrate Decision-Making Skills in Quantitative Environments
CO1: Acquire the knowledge in company accounts such as meaning of a
company, characteristics of a company, definition of shares,
debentures, underwriting and goodwill, types of shares, bonus share,
right share and underwriting, liquidation. Develop an understanding
about redemption of Shares and Debenture and its types
Basic Financial
11. 2nd 16IMN204 CO2: Identify the disclosure under the Companies Act,2013, Disclosure
Accounting-II
under Listing Agreement, Disclosure under Accounting Standards;
Voluntary disclosure
CO3: Construct and interpret the financial statements of company within
the frame work of Ind AS.
CO4: Outline the Financial Shenanigans
CO1: Analyze and articulate the significance of environmental studies,
including the principles and ethics underlying sustainability, to
Environmental
12. 2nd 161MN205 comprehend the impact on Mother Earth.
studies
CO2: Evaluate the causes and effects of various forms of pollution and
natural hazards, and propose viable remedies and management
 strategies to mitigate environmental destruction.
CO3: Critically assess the roles and responsibilities of organizations such
as the State Pollution Control Board, NGOs, and international
conventions in the governance and preservation of the environment.
CO4. Synthesize knowledge of environmental legislation and green
industry practices to develop comprehensive environmental audits
and promote eco-friendly products within the industry.
CO1: Obtain and Process Conceptual Knowledge: Acquisition,
demonstration, and practice.
CO2: Recollect, Comprehend and Concretize: Recall, Identify, label,
English Language
16IMN206 illustrate and summarize.
13. 2nd Communication-II
CO3: Apply and Analyse: Differentiate, Organise, Integrate, Apply, Solve,
LAB
Analyse.
CO4: Evaluating and Create: Monitor, test, judge, produce, revise,
compose.
 COURSE OUTCOME OF 3RD SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE
SEM. SUBJECT
NO. CODE TO:
CO1: Apply game theory models to analyze various real-world scenarios,
including business competition, negotiations, and strategic decision-
making, to derive optimal strategies and outcomes.
CO2: Learn simulation techniques such as Monte Carlo simulation, discrete-
event simulation, and agent-based modeling, and be able to design,
implement, and analyze simulation experiments to solve problems and
make decisions in uncertain environments.
Quantitative
14. 3rd 16IMN301 CO3: Analyse the properties of Markov chains, including transition probabilities,
Methods-II
steady-state distributions, and absorbing states, and apply Markov analysis
to model and analyze various real-world phenomena such as customer
behavior, inventory systems, and epidemiological dynamics.
CO4: Acquire a deep understanding of queueing theory, including the
characteristics of queuing systems, queueing models, and performance
metrics.
 CO1: Interpret various concepts of management.
CO2: Apply different tools and techniques to make the students interpret the
contemporary management practices.
Principles of CO3: Analyze, identify problems and develop skill to deal with professional
15. 3rd 16IMN302
Management challenges that manager face in business organization.
CO4: Integrate the knowledge of management to empower the students to
appreciate the emerging ideas and practices and its implantation in the real
world.
CO1: Analyze the legal elements of contract formation, interpret the nature of
various contractual terms, and evaluate the conditions that lead to valid
offer and acceptance scenarios.
CO2: Apply the principles of contract law to determine the validity of consent,
Law of the capacity of parties, and assess the legal remedies available for the
16. 3rd 16IMN303
Contract breach of contractual obligations.
CO3: Differentiate between types of mercantile agents and explain their
respective roles and responsibilities within the framework of agency law.
CO4: Assess the implications for the rights of partners and obligations under sale
of goods, including consumer protections and sellers’ remedies.
CO1: Interpret the fundamental principles of microeconomics and articulate the
Economic
17. 3rd 16IMN304 underlying concepts of economic theory
Analysis
CO2: Apply the principles of cardinal and ordinal utility approaches to solve
 economic problems and critically evaluate their implications in various
scenarios.
CO3: Analyze the relationship between cost and production to determine their
impact on the pricing and output decisions of a firm.
CO4: Achieve conceptual clarity on revenue through the examination and
distinction of different revenue types and their role in business strategy.
CO5: Examine the factors that influence the determination of wages, rent,
interest, and profit in an economic context
CO1: Acquire fundamentals knowledge relating to cost accounting (types &
elements of cost) and identify expenses which are part of the total cost of a
product or service.
CO2: Interpret the process of purchasing and storing materials, management and
Cost appraisal of labour force and allocation and apportionment of other
18. 3rd 16IMN305
Accounting expenses.
CO3: Learn different methods and techniques of ascertainment and control of
costs in manufacturing and service industry.
CO4: Assimilate the concepts and applications of different cost management
tools.
 COURSE OUTCOME OF 4TH SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE
CO1: Explain & interpret various concepts organizational Behaviour.
CO2: Apply different tools and techniques to make the students interpret the
contemporary behavioural aspect of Individual as well as of group in an
organization.
19. 4th Organizational 16IMN401 CO3: Analyze, identify problems and develop skill to deal with situation
Behavior implementing right behavioral trait.
CO4: Integrate & implement important behavioral skill to empower the
students to appreciate the requirement of behavioral code of conduct in
the world of business.
CO1: Identify the key analytical frameworks and tools used in marketing
CO2: Utilize the information of a firm’s external and internal marketing
Marketing environment to identify and prioritize appropriate marketing strategies
20. 4th 16IMN402
Management-I CO3: Design Segmentation, Targeting and Positioning strategies
CO4: Analyse different Buying Roles and interpret Consumer Buying
Behaviour
 CO1: Analyse different concepts, provisions of Company law and issues of
corporate and measure to controls it.
CO2: Analyse & explain the current scenario in company management and
provisions of company law-2013 to deal with such pertinent problems.
21. 4th Company Law 16IMN403
CO3: Describe the companies’ activities meant for the betterment of the society
by application of provisions of company law
CO4: Outline & interpret the initiatives of corporate to adherence to provisions
of company law-2013
CO1: Demonstrate a fundamental comprehension of business opportunity
evaluation for entrepreneurs.
Entrepreneursh CO2: Identify the most recognized sources of potential funding and financing
ip & Small for business start-ups and/or expansion.
22. 4th 161MN404
Business CO3: Develop skills with respect to customer development, customer
Management validation, and competitive analysis.
CO4: Outline presentations and business plans that articulate and apply to
functional areas of enterprise management.
CO1: Interpret fundamentals concepts of cost and management accounting,
prepare cost sheet, understand material control techniques, and determine
Management 16IMN405
23. 4th appropriate price of materials.
Accounting
CO2: Interpret and illustrate core cost management techniques for labour cost
control, overheads, contracts, production processes, and marginal costs.
 CO3: Associate the comprehensive strategies of cost control and cost reduction,
and solve budgetary control and standard costing problems
.CO4: Examine and outline the financial health of a firm by preparing and
comparing funds flow and cash flow statements.

COURSE OUTCOME OF 5TH SEMESTER INTEGRATED MBA COURSES

SL. SEM SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE
SUBJECT
NO. . CODE TO:
CO1: Demonstrate the applicability of the concept of Financial
Management to interpret the managerial Decisions and Corporate
Capital Structure.
Financial CO2: Apply the CAPM model, NPV and IRR Analysis associate with
24. 5th 161MN501
Management-I Financial Data in the corporate.
CO3: Demonstrate how the concepts of financial management and
investment, financing and dividend policy decisions could integrate
while identification and resolution of problems.
CO1: Make decisions on product and design product strategies
Marketing 16IMN502 CO2: Analyse pricing of different products and design pricing strategies
25. 5th
Management—II CO3: Design distribution strategies
CO4: Design promotion mix and branding strategies
 CO1: Appreciate the strategic role of OM in creating and enhancing a
firm’s competitive advantages
CO2: Interpret key concepts and issues of OM in both manufacturing and
service organizations
Operations CO3: Analyze business processes in services / manufacturing for
26. 5th 16IMN503
Management-I improvement
CO4: Identify the operational issues in the value addition processes of a
firm
CO5: Apply analytical skills and problem-solving tools to resolve the
operational issues
CO1: Explain & interpret different concepts, Functions & Processes of
HRM.
CO2: Apply different tools and techniques for managing human resources
Human Resource in an organization.
27. 5th 16IMN504
Management-I CO3: Analyze and identify problems and develops skill sets in managing
human resources in an organizational context.
CO4: Integrate the knowledge of HR concepts to Plan and design human
resource intervention & strategies for an organization.

Employment CO1: Interpret the judicial set up of Labour Laws

28. 5th
Legislations 16IMN505 CO2: Apply different tools and techniques related to welfare and
wage legislations
 CO3: Analyze, identify problems and develop harmonious Industrial
Relations, Social Security and Working conditions.
CO4; Integrate the knowledge of various laws related to working conditions
in different settings

COURSE OUTCOME OF 6TH SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE
CO1: Interpret about basic aspects of dividend decision of companies
CO2: Analyse various tools in working capital management
Financial
29. 6th 16IMN601 CO3: Evaluate about basic aspects of receivable management of a company
Management-II
CO4: Interpret basics of treasury management and cash management
CO5: Analyse various sources of finance for current assets of company
CO 1. Learn foundations of Research Methodology and application of Research in
Business Decision-Making
Research 16IMN602
30. 6th CO 2. Develop proficiency in Research Design and Data Collection
Methods
CO 3. Apply advanced Statistical Analysis in Business Research
CO 4. Effectively communicate the Research Findings
 CO 1. Learn how operations management involves a wide range of areas as well as
redesigning business operations in the production of goods or services.
CO 2. Know about the various industries which were implanting operation management
in competitive advantages.
Operations
31. 6th 16IMN603 CO 3. Develop strategies which are as capacity planning, facilities location planning,
Management-II
aggregate planning and scheduling, as well as inventory management techniques
and quality management.
CO 4. Demonstrate ability to identify strengths and weaknesses of alternative solutions
and obtain relevant managerial insights.
CO 1. Explain & interpret each of the major HRM concepts like Job evaluation,
compensation management, industrial relation, industrial disputes, trade unionism,
collective bargaining etc.
Human
CO 2. Apply different tools and techniques & integrate above concept to in managing
Resource 161MN604
32. 6th human resources in an organizational context.
Management-II
CO 3. Enhance the analytical skill for implementation of the various concept of HRM in
the real-life situation.
CO 4. Predict emerging trends, opportunities and challenges in HRM in national &
global front.
 CO 1. Explain and illustrate the theoretical foundations of business ethics, the importance
for business of ethical conduct. Interpret the long-term benefit of business ethics
for business success by creating organizational value.
CO 2. Recognize and resolve ethical issues in business in terms of how to align the
concept of business ethics in decision making of the organization to achieve
corporate goals.
33. 6th Business Ethics 16IMN605 CO 3. Reflect on and critically examine their own values and the importance of the
ethical dimension in business and workplace decision making. Provide a practical
approach to support the ethical business decision-making.
CO 4. Apply systematic ethical reasoning to business dilemmas. Train people, and
communicate effectively in oral and written forms, using the concepts, logic and
rhetorical conventions of business ethics. Apply and evaluate social and
governance risks in business functions like HR, Marketing, and Finance etc.
 COURSE OUTCOME OF 7TH SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE
CO 1. Interpret ERP and its role as an integrated management information system and explain
the evolution of ERP and its benefits and competitive advantages over traditional
information systems.
CO 2. Analyze the need for business process reengineering (BPR) and its role in ERP
implementation.
34. 7th Fundamentals 16IMN701 CO 3. Identify the basic constituents of an ERP package and the criteria for selecting an ERP
of ERP package.
CO 4. Evaluate the key issues involved in ERP implementation, including the role of
consultants, users, training, customization, and post implementation issues.
CO 5. Analyze the different types of SCM and Apply ERP to different functional areas of a
business, such as human resources, finance, production, and sales.
CO 1. Identify the history and growth of Banking Crises and various banking sector reforms
undertaken"
CO 2. Evaluate the structure, functions, and recent trends of the Indian banking and insurance
Banking and systems, including various types of banks, banking services, insurance products, and the
35. 7th 16IMN702
Insurance roles of regulatory authorities like IRDA.
Management CO 3. Analyse and differentiate the trading Mechanisms and regulations that exist in the
insurance and risk management industry.
 CO 1. Adopt the managerial economics concepts for business decision making and forecasting
demand for various products and services.
CO 2. Analyze the relationship between cost and production to determine the equilibrium
Managerial conditions for cost minimization and profit maximization.
36. 7th 16IMN703
Economics CO 3. Achieve conceptual clarity on the short run and long run equilibrium of a firm and
industry and also on various pricing strategies.
CO 4. Examine different phases of business cycle and its impact on the economy.

CO1: Have advanced knowledge of economics and business administration and specialized
insight into International business.
CO2: Have in-depth knowledge of scientific theories and methods that is relevant to the
subjects of the master programme.
International
37. 7th 16IMN704 CO3: Learn comprehensive, independent reports and have a complete command of the
Business
technical terms of the subjects in the programme.
CO4: Indicate problem issues within international business and/or innovation and
entrepreneurship, analyse these issues, draw conclusions, and disseminate findings in
academia and business.
CO1: Interpret the concept of corporate strategy.
Corporate CO2: Interpret the inter-linkages between the strategy of the organization and the structure of
38. 7th 16IMN705
Strategy the organization.
CO3: Identify the different levels of corporate strategy and able to chart strategies for the
 organisation that derive from both the external and internal analyses performed.
CO4: Examine the reasons for developing Strategies and analyze the resources and capabilities
of the organization.

COURSE OUTCOME OF 8TH SEMESTER INTEGRATED MBA COURSES

SL. SEM SUBJECT

SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. . CODE

MARKETING SPECIALISATION

CO1: Rationalize for studying consumer behaviour and understanding its significance.
CO2: Identify and explain factors which influence consumer behaviour inclusive of society
Consumer 16IMN801 and culture.
39. 8th
Behaviour A CO3: Demonstrate how knowledge of consumer behaviour can be applied to marketing.
CO4: Build the capability in interpreting decision making processes, consumer behaviour
models and Omni channel behaviour.
CO1: Develop effective sales strategies: Gain the knowledge and skills to develop
Sales and
16IMN802 comprehensive sales strategies that align with business objectives, market conditions,
40. 8th Distribution
A and customer needs, resulting in increased sales revenue and market share.
Management
CO2: Optimize distribution channels: Learn to evaluate and select appropriate distribution
 channels, including direct and indirect channels, to ensure efficient product delivery,
maximize market reach, and minimize costs.
CO3: Build and manage sales teams: Acquire the ability to recruit, train, motivate, and
manage sales teams, enabling them to effectively engage with customers, meet sales
targets, and contribute to the overall success of the organization
CO4: Analyze logistics operations, identify areas for improvement, and propose effective
solutions that enhance overall supply chain performance. Develop an effective online
marketing strategy to drive customer engagement, increase brand visibility, and
optimize logistics operations within an e-commerce environment.
CO1: Gain knowledge about the designing, developing and promoting through Blogs,
Website, Social Networks
CO2: Utilise the search engines for better visibility in the online world
Digital 161MN803 CO3: Create and implement different strategies in the social networking sites.
41. 8th
Marketing A CO4: Design e-mail marketing, Affiliate Marketing, Content Marketing, Display
Advertising and Mobile marketing campaigns for promotional activities.
CO5: Implement google analytics for identifying, filtering and tracking the day today
business activities in the organization.

FINANCE SPECIALISATION

Security CO1: Describe basic concept of investment and its constituents.

16IMN801
42. 8th Analysis & CO2: Design Optimal portfolio and evaluate them using models.
B
Portfolio CO3: Outline and examine precise models to securities performance and forecasting
 Management CO4: Apply precise models to securities performance and forecasting
CO1: Describe about basics of financial derivative products, history, growth, uses and
traders etc. of financial derivatives.
CO2: Describe different concept and technicalities of forward and future contracts and
Financial 16IMN802
43. 8th evaluating the value of the contracts.
Derivatives B
CO3: Describe different concept and technicalities of Options contacts and determining the
pricing of options using Binomial and Black Scholes model.
CO4: Describe different concept and technicalities of Swap contacts.

CO1: Know the fundamental principles and concepts of cost accounting, cost
Classification including methods and techniques of costing
Advanced CO2: Prepare the cost statement relating to methods of costing like job costing, contract
16IMN803
44. 8th Management costing, Process costing and service costing
B
Accounting CO3: Apply the marginal costing techniques for managerial decision making
CO4: Analyze different management accounting tools for cost control like budgetary
control, Standard costing etc.
 HUMAN RESOURCES SPECIALISATION
CO1: Interpret and explain various concepts of manpower planning.
CO2: Apply different tools and techniques of manpower planning in an organizational
Manpower
161MN801 context.
45. 8th Planning
C CO3: Analyse situations in organization relating to manpower planning such as a surplus or
deficit from case lets and suggest alternative solutions.
CO4: Develop and design suitable course/plan of action pertaining to manpower planning.
CO1: Acknowledge the basic concepts, theories, and trends in employee relations
management.
CO2: Explain the mechanism of ER and its practices at the workplace
CO3: Identify and apply the preventive and settlement remedies to maintain smooth
employee relations.
Employee 16IMN802
46. 8th CO4: Analyze and evaluate key processes of IR at the workplace and their relationships in
Relations C
the organizations.
CO5: Critically discuss, analyze and evaluate the current IR trends that confront modern-
day business organization
CO6: Develop insights into effective use and application of IR approaches, strategies and
machinery for employee relations management.
 CO1: Analyse the basic compensation concepts, objectives, scope of compensation
management system.
CO2: Outline the different types of compensation and techniques of compensation payment
Compensation
16IMN303 CO3; Analyze and Interpret the effect of business environment factors and theories on
47. 8th and Benefit
C Compensation Management
Management
CO4: Apply knowledge of compensation system, policy and exercise leadership in pursuit
of innovative HRM solution.

OPERATIONS MANAGEMENT SPECIALISATION

CO1: Estimate and evaluate the concept of operational integration and global supply chain
integration, different process of supply chain, role of different drivers and demand
forecasting. Define and establish the strategic importance of logistics to achieve
business success by creating value through supply chains.
CO2: Interpret the foundational role of logistics as it relates to transportation and
Supply Chain
16IMN801 warehousing. How to align the management of a supply chain with corporate goals
48. 8th Management &
D and strategies. Strengthen integrative management analytical and problem-solving
Logistics
skills.
CO3: Learn how logistic and supply chain strategies can create value generation and utilize
IT applications. Design and provide a practical approach to support the business'
decision-making within the context of supply chain management and the real world.
 CO4: Analyze performance measures to achieve sustainability in supply chain operations.
Evaluate environmental, social, and governance risks in end-to-end supply chains.
Interpret reverse logistics, recall and recovery operations and spillover effect.
CO1: Translate the knowledge of pricing and revenue management with respect to
operations management.
CO2: Interpret the impact of different markets and their economics in context of revenue
Pricing and
16IMN802 management.
49. 8th Revenue
D CO3: Identify, Evaluate, choose and develop different methods and approaches of network
Management
and capacity control in revenue management.
CO4: Apply pricing and revenue management in various business industries like airlines,
hospitality and railways.
CO1: Interpret the students about what is operations strategy and how it’s applied in the
field of operations management.
16IMN303 CO2: Offer operations strategy in terms of business process, capacity, technology and
Operation
50. 8th D facilities domains.
Strategy
CO3: Analyse the operations strategy in terms of quality and cost perspective.
CO4: Build the students to use operations strategy in the field of purchasing/sourcing and
supply chain management.
Summer CO1: Apply core MBA knowledge to solve real-world business problems.
51. Internship 16IMN804 CO2: Develop professional communication and interpersonal skills in an organizational
Project setting.
 CO3: Gain practical experience in a specific industry or functional area.
CO4: Reflect on learning experiences and articulate career goals for the future.

COURSE OUTCOME OF 9TH SEMESTER INTEGRATED MBA COURSES

SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE

MARKETING SPECIALISATION

CO1: Interpret the Concept of Services and intangible products

Service CO2: Discuss the relevance of the services Industry to Industry
52. 9th 16IMN901A
Marketing CO3: Examine the characteristics of the services industry and the modus operandi
CO4: Analyse and evaluate the role and relevance of Quality in Services
CO1: Interpret retail industry fundamentals: Gain a solid understanding of the
fundamental principles, concepts, and dynamics of the retail industry,
including market trends, consumer behavior, and competitive analysis.
Retail
CO2: Apply effective retail management strategies: Develop the ability to apply
53. 9th Manageme 16IMN902A
strategic thinking and decision-making skills to manage key aspects of
nt
retail operations, such as merchandising, inventory control, store layout,
and pricing.
 CO3: Enhance customer service and sales techniques: Acquire the knowledge and
skills necessary to provide exceptional customer service and employ
effective sales techniques to drive customer satisfaction, loyalty, and
maximize sales revenue.
CO4: Develop and disseminate a strategic roadmap for building and managing a
successful retail brand that drives customer loyalty, increases market share,
and enhances the overall brand equity of the retail business.
CO1: Interpret the key concepts and theories in product portfolio management.
CO2: Interpret the use of branding on products and the relevant psychological
Product &
branding theories.
Branding
54. 9th 16IMN903A CO3: Develop the ability to appraise brand strategies and make suggestions for
Manageme
improvement.
nt
CO4: Develop the ability to recognize and respond to challenges in the
management of products and brands.

FINANCE SPECIALISATION

CO1: Describe the basic features of a project management

Project
CO2: Evaluate the project by using various appraisal techniques
Appraisal
55. 9th 16IMN901B CO3: Do financial appraisal of a project (Cost Benefit Analysis of a Project)
and
CO4: Identify about various sources of project financing
Financing
CO5: Analyze about the state of infrastructure project in India
 CO1: Describe the provisions of the Indian Income Tax Act and determine the
residential status and tax liability for different persons.
CO2: Differentiate between various sources of income and calculate the total
income and tax liability of individuals from Salary.
Business
56. 9th 16IMN902B CO3: Illustrate the total income from house properties, business and profession,
Taxation
capital gains, and other sources and list various exemptions available under
the Income Tax Act.
CO4: Interpret the concepts of Goods and Services Tax (GST) and Value Added
Tax (VAT) and determine the tax liability under GST & VAT.
CO1: Demonstrate an understanding of how behavioral finance deviates from
traditional finance theories. Apply behavioral finance concepts to analyze
real-world financial scenarios and decision-making processes.
CO2: Compare and contrast traditional finance theories (e.g., Efficient Market
Hypothesis) with behavioral finance theories (e.g., Prospect Theory,
Behavioura
57. 9th 16IMN903B Behavioral Portfolio Theory). Critically evaluate the contributions and
l Finance
limitations of key behavioral finance theories in explaining market
phenomena
CO3: Analyze how these biases impact individual and market-wide decision-
making processes. Develop strategies to recognize, mitigate, and potentially
exploit biases in financial decision-making.
 HUMAN RESOURCES SPECIALISATION

CO1: Interpret an organization’s performance management process that is

compliant with law and support organizational mission and strategy.
CO2: Identify various organizational performance management programme and
Performanc best practice and define attributes of effective performance management
e systems.
58. 9th 16IMN901C
Manageme CO3: Develop and apply job-related performance standard and performance
nt System indicators that reflect the employee’s range of responsibilities
CO4: Integrate the knowledge to implement appropriate actions with employees
(e.g. training and development, wage increase, promotion, bounce etc.)
based on their performance strengths and weakness
CO1: Interpret and explain various concepts of a Work Group and Team and
Different types of teams in a business context.
CO2: Apply different tools and techniques of developing work teams, design
Team
team Process.
59. 9th Dynamics 16IMN902C
CO3: Analyse situations in organization as to how and why team members
at Work
cooperate And could become competitive among members.
CO4: Develop and design suitable course/plan of action pertaining to conflict
Management, team and individual reward practices to motivate a team.
 CO1: Develop and Interpret the meaning and nature of SHRM
CO2: Apply different HR strategies are related to business strategies
Strategic
60. 9th 16IMN903C CO3: Analyze, identify problems and integrate dynamic nature of global
HRM
competition and of social and technological trends and their significance for
HRM practice.

OPERATIONS MANAGEMENT SPECIALISATION

CO1: Relate the relationship between Sales & Operation planning Define and
establish an effective Sales & Operation plan which can improve revenues,
decrease costs, and increase customer satisfaction.
Sales and CO2: Apply strategic planning and its linkage to sales and operation, approaches
61. 9th Operation 16IMN901D and the methods (Qualitative and Quantitative) of sales forecasting.
Planning CO3: Construct Strategic Capacity planning, aggregate planning. The student will
be able to develop aggregate planning by applying aggregate strategies.
CO4: Relay Master Production scheduling, EPR in operation planning and
control.
CO1: Gain more insights on the concept of Manufacturing System
Manageme
CO2: Explain insights on cellular manufacturing systems as present-day
nt of
62. 9th 16IMN902D requirement in industry.
Manufactur
CO3: Apply in to Just–in–Time conceptual ideas and familiar about the lean
ing System
philosophy, Kaizen concept and Six Sigma.
 CO4: Gain knowledge on synchronizing and Flexible manufacturing systems
special reference to product industry.
CO1: Illustrate basic knowledge and interpreting on global sourcing principles
and practices with recent advances
Sourcing CO2: Inculcate the habit of negotiation, risk analysis, do supplier research and
63. 9th Manageme 16IMN903D evaluate them as per firm’s requirement
nt CO3: Identify, develop and modify different methods of rating and selecting
suppliers or vendors
CO4: Analyse supplier performance using various analytical tools

COURSE OUTCOME OF 10TH SEMESTER INTEGRATED MBA

SL. SUBJECT
SEM. SUBJECT AT THE END OF THE COURSE, THE STUDENT WILL BE ABLE TO:
NO. CODE

MARKETING SPECIALISATION

CO1: Rationalize for studying B2B Marketing and its importance in India
CO2: Demonstrate a fundamental comprehension of B2B Marketing Process
B2B
64. 10th 16IMN1001A CO3: Discuss unique strategies employed by companies for marketing to Business
Marketing
companies
CO4: Demonstrate an in-depth understanding of the marketing and buying process
 FINANCE SPECIALISATION
CO1: Recall the concept of Financial Policy and Corporate Strategy
Mergers &
CO2: Describe type of merger, acquisition and due diligence
Corporate 16IMN1001
65. 10th CO3: Analyze the concept of takeover, cross boarder take over leveraged buyout,
Restructurin B
divestitures, spin –offs
g
CO4: Explain different technique involve corporate restructuring
HUMAN RESOURCES SPECIALISATION
CO1: Interpret different concepts of Industrial legislation
CO2: Critically evaluate the effectiveness and limitations of existing industrial
16IMN1001
Industrial legislation in promoting fair and equitable employment practices, as well as
66. 10th C
Legislations propose potential reforms or improvements.
CO3: Integrate and apply the knowledge the legal principles to real-world scenarios
for understanding of how industrial legislation operates in practice.

OPERATIONS MANAGEMENT SPECIALISATION

CO1: Demonstrate the proficiency to use different methods and techniques for
effective decisions–making, create exposure to operations research tools and
Operations 16IMN1001
techniques in various business environments. To provide insights on dynamic
67. 10th Research D
programming, integer programming, and Quadratic Programming applications.
Applications
CO2: Develop the ability to use operations research tools in the field of operations
scheduling, transportation techniques and queuing model.
 CO3: Identify and develop operational research models from the verbal description
of the real system. To interpret the mathematical tools that are needed to solve
optimization problems.
CO4: Create exposure to operations research tools & techniques in various
environments, optimization techniques, nonlinear programming techniques and
supply chain distribution.
CO1: Demonstrate strong presentation skills to effectively communicate complex
business concepts to a diverse audience.
CO2: Apply critical thinking and analytical skills to respond to questions and engage
in discussions related to the chosen seminar topic.
68. 10th Seminar 16IMN1002 CO3: Develop and deliver a well-structured and persuasive presentation on a chosen
business topic, adhering to time constraints.
CO4: Effectively defend the chosen seminar topic through comprehensive
knowledge and clear communication during the viva voce examination.