CL FB Ads That Works
CL FB Ads That Works
Marketing with
Facebook Ads
Social Media
Marketing Learning Objectives Skills Aquired Challenge
Students will learn to create Determine the right ad objective Create a simple ad campaign
Facebook Ads using Ads for a business’s goals for your organization that is in
line with their specific business
Manager Use tools to target specific goal(s). For example, this could be
audiences for an ad campaign creating awareness through an
Understand the basic process event, generating leads for new
needed to create an ad Set a specific budget and members, selling a product or
schedule for an ad campaign service, or boosting loyalty to the
Understand how to determine an organization.
objective for an ad campaign Produce ads of different types
(images, videos, slideshow,
Understand how to use Ads carousel, etc.)
Manager to target ads to specific
audiences Use tools to monitor, measure, and
edit an ad campaign to meet the
Understand how to set a budget campaign goals
and schedule for an ad campaign
sessions
3 plus out-of-class
homework