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CL FB Ads That Works

Module 3 focuses on teaching students how to create and manage Facebook Ads using Ads Manager. Key skills include determining ad objectives, targeting specific audiences, setting budgets, and producing various ad types. The module includes 6-8 hours of class sessions and out-of-class homework to reinforce learning.

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0% found this document useful (0 votes)
17 views2 pages

CL FB Ads That Works

Module 3 focuses on teaching students how to create and manage Facebook Ads using Ads Manager. Key skills include determining ad objectives, targeting specific audiences, setting budgets, and producing various ad types. The module includes 6-8 hours of class sessions and out-of-class homework to reinforce learning.

Uploaded by

kaxwithit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Module 3:

Marketing with
Facebook Ads
Social Media
Marketing Learning Objectives Skills Aquired Challenge

Students will learn to create Determine the right ad objective Create a simple ad campaign
Facebook Ads using Ads for a business’s goals for your organization that is in
line with their specific business
Manager Use tools to target specific goal(s). For example, this could be
audiences for an ad campaign creating awareness through an
Understand the basic process event, generating leads for new
needed to create an ad Set a specific budget and members, selling a product or
schedule for an ad campaign service, or boosting loyalty to the
Understand how to determine an organization.
objective for an ad campaign Produce ads of different types
(images, videos, slideshow,
Understand how to use Ads carousel, etc.)
Manager to target ads to specific
audiences Use tools to monitor, measure, and
edit an ad campaign to meet the
Understand how to set a budget campaign goals
and schedule for an ad campaign

Understand how to use Ads


Manager to create various types
of ads (image, video, slideshow,
carousel, etc.)

Understand how to use Ads


Manager to monitor and measure
6-8
the performance of an ad hour
campaign class duration

sessions
3 plus out-of-class
homework

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