DIGITAL

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Why Digital Marketing in AI?
Why Digital Marketing?
Learning a digital marketing course can offer several benefits in today's
highly interconnected world. Here are some reasons why you should
consider learning digital marketing:

Increasing demand: Digital marketing has become an integral part of

business strategies across industries. As more companies shift their focus to
online platforms, the demand for digital marketing professionals continues
to grow. By learning digital marketing, you can position yourself for
numerous career opportunities and stay relevant in the job market

Why Digital Marketing Freelancing?

Digital marketing freelancing offers several advantages and
can be an attractive career option for many. Here are some
reasons why freelancing in digital marketing can be
beneficial:

Flexibility and Independence: Freelancing allows you to have control

over your work schedule and choose your clients and projects. You can
work from anywhere, set your own rates, and have the freedom to take
on projects that align with your interests and strengths.

Diverse Clientele: As a freelancer, you have the opportunity to work with

a wide range of clients across different industries. This variety exposes
you to different challenges, strategies, and target audiences, which
enhances your skill set and knowledge base
 Decode AI
FROM BASICS TO BREAKTHROUGHS!
Upgrade your skills, elevate your career—AI marketing is the future!
Skill up your Marketing strength with Ai - Video, photo, website, poster and more
Module 01: AI ChatGPT
ChatGPT is an AI chatbot that can understand and generate text. It can
be used for a variety of tasks, including content creation, research, and
coding.

Module 02: Google AI Studio

Google AI Studio constructs a prompt by combining the instructions
with the examples you provide.

Module 03: Gravity Write

GravityWrite is an AI-powered writing tool primarily used to generate
and edit various types of content like blog posts, articles, social media
captions, and email subject lines,

Module 04: Spotibo

Spotibo is a free SEO analysis tool that helps you identify issues with
your website's on-page and technical SEO

Module 05: vidIQ AI

vidIQ AI tools can help YouTube creators improve their videos, grow
their channels, and increase their view counts.
Module 06: Ideo Gram Ai
Ideogram AI is a text-to-image generator that can be used to create
images, diagrams, logos, and posters

Module 07: Canva Ai

Canva uses AI in a variety of ways, including image generation, photo
editing, and music creation.

Module 08: Gamma Ai

Gamma AI is an AI-powered tool that helps users create presentations,
documents, and web pages.

Module 09: Grammarly

Grammarly AI is a writing assistant that uses artificial intelligence (AI)
to help with writing tasks

Module 10: Brend 24

Brand24 is a social media monitoring tool that helps brands track and
improve their online reputation
MODULE 11: Overview and introduction to digital marketing
Describe digital marketing. Why go with digital marketing - Why is it
important? Future and employment prospects in digital marketing

MODULE 12: Planning and Strategy for Digital Marketing

Describe digital marketing. Why go with digital marketing - Why is it
important? Future and employment prospects in digital marketing

MODULE 13: Competitor Analysis,

Consumer Conduct Of Online Users. Personal, social, and cultural
psychological determinants. Finding Competitors • Marketing
Competitive Analysis

MODULE 14: SEO On-Page Design / Search Engine Optimization

Web for On-page SEO Site Analysis, SEO Audit Optimization for SEO
On-Page Factors and Off-Page Optimization SEO material: Tools for
Search Engine Submission and Keyword Research Website analysis.

MODULE 15: SEO off-Page Design /Search Engine Optimization

Optimisation off-page. How to Create Links. Linkbuilding Techniques
The Most Important Off-Page SEO Techniques Are Guest Posting Live
Demo of Forum Posting Off-Page SEO
MODULE 16: Technical SEO
How to improve search engine visibility, increase its performance and
speed, and provide a better user experience for your audience.

MODULE 17: Overview of SEM and PPC Campaigns

Describe digital marketing. Why go with digital marketing - Why is it
important? Future and employment prospects in digital marketing

MODULE 18: SEM - Google Adwords

Display ads from Google Ads Accounts' AA campaign as Shopping
Video Ads Keyword Types for Search Ads Bidding Techniques

MODULE 19: Bing Ads

Overview Of Bing Ads Campaigns And
10+Ads. Commercial Content
Certificate

MODULE 20: Social Media Optimization

Improve your approach Creating engaging content is building your
online presence in medicine Social Media optimization Calendar
Techniques
MODULE 21: Social Media Metrics / Engagement
Describe digital marketing. Why go with digital marketinWhy Should You
Follow Them? Measures of awareness Further Metrics Participation Metrics
Measures of Conversion Social Engagement: What Is It? Engaging
Possibilities Reward Your Loyal Clients. Take Part In Trending Discussionsg -
Why is it important? Future and employment prospects in digital marketing

MODULE 22: Social Media Marketing

Look into the People You Want to Reach Check Your Present Situation
Select the network where you will profile-optimize your profiles.
Measure and improve using the social content calendar.

MODULE 23: Facebook Adversting

Facebook Advertising Introduction Why Business Facebook Ads Are
Important Facebook Ad Types And Campaigns Create Various Facebook Ad
Types (Hands-on Demos). From your email list and website visitors, create
custom audiences. Make and install a Facebook pixel to track conversions

MODULE 24: Facebook Manager

Account Management, Ad Creation, Campaign Management, Insights
and Analytics, Asset Management.
MODULE 25: Planning and strategy for social media
How To Develop A Social Media Plan Set SMART Objectives (Specific
achievable, measurable, and Time-bound Relevant Track Meaningful Metric
Establish audience personas Obtain InformationSetup Accounts, Conduct A
Social Media Audit, and Enhance Profiles

MODULE 26: Personal branding on LinkedIn

How To Create And Optimized Linkedin Profiles What Type Of Cover
Images And Headlines You Need To Use Examples Inside) How To Build
A Brand And Become An Expert

MODULE 27: Content Marketing

Definition of Content Marketing Content Marketing Types Recognising Your
Objectives Content to Tie Future and Present Of Marketing Strategy for
Content Marketing Content Marketing Planning calendar

MODULE 28: Social Media Listening

Overview Of Bing Ads Campaignnstructions for Social Media Listening Best Social
Listening Advice Tools for Social Listenings And Ads. Commercial Content

MODULE 29: Instagram

Introduction To Instagram Advertising Why Businesses Should Use
Instagram Ads And Campaigns Reels HGTV and Stories Are The Type Of
Instagram To Give Results On Instagram For Organic And Paid Marketing
MODULE 30: Youtube marketing videos
Introduction To Youtube Marketing The Importance Of Video Marketing
Uploading videos, setting up a YouTube channel, and adding tags and
descriptions Internet video monetization on YouTube

MODULE 31: Google Analytics

How To Develop A Social Media Plan Set SMART Objectives (Specific
achievable, measurable, a Overview of Google Analytics Setup And
Configuration: How To Use. Learn How To Create And Analyze Analytics
And Adwards Reports

MODULE 32: Growing By Hacking

Psychology and marketing Launching a product using technical
marketing, leveraging referral marketing, and forming new brand
alliances hurt Hacking social media growth Create A Community For Your
Company Cloud Online shopping tool

MODULE 33: Storytelling & Blogging

Creating A Successful Blog: An Introduction to Blogging and Storytelling
Demo for Bing Marketing How To Earn A Living

MODULE 34: Viral Advertising

Create a Lead Flow Going Viral Overnight on YouTube Let your content
handle the marketing, conversion, and traffic analysis
MODULE 35: Customer relationship management
Customer relationship management (CRM) refers to the strategies,
technologies, and practices that businesses use to manage and
analyze interactions with their customers and improve the overall
customer experience.

MODULE 36: Marketing automation

Marketing automation is the use of software tools and technologies to
automate repetitive marketing tasks and processes. This includes activities
such as email marketing, lead generation, social media marketing, and
customer segmentation.

MODULE 37: Legal and ethical issues in digital marketing.

Data privacy, Intellectual property rights, Deceptive advertising,Cybersecurity
Digital marketing has opened up a world of opportunities for businesses to
reach new customers and grow their businesses.

MODULE 38: Influencer Marketing

Individuals who have a significant following on social media platforms to
promote a brand or product.

MODULE 39: Tools for Creating Content

Canva, Quillbot, Powtoon, photoshop
MODULE 40: ChatGPT
Predominantly used to assist people in finding information, answering
questions, and completing tasks that require natural language processing.a
YouTube channel, and adding tags and descriptions Internet video
monetization on YouTube

MODULE 41: Word Press

WordPress is free and open-source software, which means that it can be
downloaded, used, and modified by anyone. It offers a range of features
and tools that make it easy to create and manage websites

MODULE 42: domain Optimaization

Domain is a name that is used to identify a group of devices or resources on
the internet.

MODULE 43: Hosting

What is hosting, why it is impotent, how to optimize hosting, How Hosting
allows our websites to be accessed by anyone with an internet connection.

MODULE 44: Google search console

How to improve website owners to improve the visibility and performance
of their website in Google search results
MODULE 45: Google Analytics
Google Analytics provides valuable insights into the performance of a
website, which can be used to make informed decisions about website
design, content, a nd marketing strategies.

MODULE 46: Email marketing and software

Marketing automation is the use of software tools and technologies to
automate repetitive marketing tasks and processes. This includes
activities such as email marketing, lead generation, social media
marketing, and customer segmentation.

MODULE 47: Affiliate Marketing

How to make money through Affiliate marketing why affiliate marketing
impotent,

MODULE 48: Planning & Structure of Websites

Designing websites with Word Press How to Pick and Purchase a
Domain Landing Page Creative Website Template News letter design,
website content, and plug-ins template design.

MODULE 49: Html

Html Basics with how to optimize coding
MODULE 50: Adobe Photoshop
Understanding Adobe Photoshop Using photographs

MODULE 51: Adobe Lightroom

Ideas and Simple Solutions Editing and Mastering Modifications Using
Lightroom and Photoshop to create raw and DNG files

MODULE 52: Adobe Premiere Pro

The Sequence After Adding Aunio First Sequence Creation Timeline
Video Clips Adding The Timeline's Cips Are Being Reduced

MODULE 53: Using Adobe Indesign

What is hosting, why it is impotent, how to optimize hosting, How Hosting
allows our websites to be accessed by anyone with an internet connection.

MODULE 54: Logo Creation

How to crate a logo and dimensions

MODULE 55: Image Effects

MODULE 56: Brochure and banner

MODULE 57: Typography
Typography refers to the art and technique of arranging type to make
written language legible, readable, and appealing when displayed.

MODULE 58: Editing videos

Video editing is the process of manipulating and rearranging video
shots to create a new work.

MODULE 59: Quilt Bot

A graphic design platform that A "QuillBot" is an AI-powered writing tool
primarily used for paraphrasing text.

MODULE 60: Sales

How Sales refers to the process of persuading a potential customer to
buy a product or service.

MODULE 61: Marketing

How Marketing can be critical to the success of a business or organization.

MODULE 62: Communication

Verbal communication, Nonverbal communication, Written
communication, Visual communication
MODULE 63: Objection Handling
Objection handling is the process of addressing and resolving any
concerns or objections that a potential customer may have about a
product or service.

MODULE 64: Make money online

How to find customer, Who's Your right customer, How to convert
customer

MODULE 65: MOZ

Moz is a software suite that helps improve your website's search
engine optimization (SEO).

MODULE 66: Ahrefs

Ahrefs is a tool used to analyze a website's SEO health, keyword
rankings, and link profile.

MODULE 66: Wordstream

WordStream is a suite of tools that helps businesses with online
advertising, including keyword research, ad performance, and
learning resources

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