Handout (Sampling)
Handout (Sampling)
RANDOM SAMPLING
What is Sampling?
Sampling refers to strategies that enable the researcher to pick a subgroup from a larger group and then
use this subgroup as a basis for making judgments about the larger group.
The basic question that a researcher should be asking when selecting a sample group is:
“How many subjects will I need to have a viable study, and how will I select them?”
Advantages of Sampling:
1. It saves time, money, and effort
2. It gives more comprehensive information since a more thorough investigation of the study is possible is
Disadvantages of Sampling:
1. If the sampling plan is not correctly designed and followed, the results may be misleading
2. Complicated sampling plans are laborious to prepare
3. If the characteristics to be observed occur rarely in a population, then the sample is misleading
Sampling Techniques
1. Random Sampling – all individuals in the defined population have an equal and independent chance of
being selected as samples.
Example: If we are studying whether a certain die is fair, the population would be all possible tosses of
the die.
a. Lottery Sampling – drawing of lots; advisable when the population is small
2. Systematic Sampling
a. Stratified Random Sampling – the population is divided into groups based on a factor that may
influence the variable that is being measured. These groups are called strata. An individual group is
called a stratum. With stratified sampling one should:
• partition the population into groups (strata)
• obtain a simple random sample from each group (stratum)
• collect data in each sampling unit that was randomly sampled from each group (stratum)
Example:
Population: all people in the Philippines
Groups (strata): 3 islands in the Philippines
Obtain a Simple random sample: 500 people from each Philippine Island
Sample: 3 x 500 = 1500 selected people
Example:
Population: All UAAP intercollegiate athletes
Group (Clusters): 15 intercollegiate teams
Obtain a simple random sample: 5 teams from 15 intercollegiate teams
Sample: Every athlete from 5 selected teams
3. Non-Random Sampling
a. Purposive – individuals are chosen as samples according to the purpose of the researcher, this is
popular in qualitative research
b. Quota – popular in the field of opinion research because it is done by merely looking for individuals
with the requisite characteristics. You select people according to some fixed quota.
c. Convenience – applied to those samples taken because they are most available, the selection of units
from the population is based on easy availability and/or accessibility.
d. Snowball Sampling – each research participant is asked to identify other potential research
participants who have a certain characteristic.
A parameter is any numerical quantity that characterizes a given population. It tells something about the whole
population. The difference between statistic and parameter is that statistic describes a sample while parameter
describes an entire population.
Example of parameters:
• 60% of Philippine senators voted for a particular measure.
• 40% of 1,211 students at a particular secondary school got below 3 on a standardized test.
Example of Statistic:
• 60% of Philippine residents agree with the latest healthcare proposal.
• 30% of dog owners poop scoop after their dog.
EXERCISES: