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Design and Marketing Day 6

The document covers key concepts in marketing, including the roles of marketing departments, the marketing mix, competition, market research, and marketing segmentation. It includes questions and answers related to these topics, emphasizing the importance of communication between businesses and customers, the components of the marketing mix, and the significance of market research. Additionally, it discusses the process of market segmentation and its relevance to business success.

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30.faith.attah
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5 views1 page

Design and Marketing Day 6

The document covers key concepts in marketing, including the roles of marketing departments, the marketing mix, competition, market research, and marketing segmentation. It includes questions and answers related to these topics, emphasizing the importance of communication between businesses and customers, the components of the marketing mix, and the significance of market research. Additionally, it discusses the process of market segmentation and its relevance to business success.

Uploaded by

30.faith.attah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Design and Marketing Day 6

Page 1: Marketing and a Marketing Department


1. Marketing is a form of a communication between which two parties?
● Business & Retail Locations
● Customers & Promotions Departments
● Advertising Managers & Product Developers
● Business & Customers
2. Communicating a product's _______ is a key aspect of marketing. (5 Letters)
3. A business's marketing department is responsible for all of the following, EXCEPT:
● Product Development
● Accounting
● Market Research
● Marketing Strategy

Page 2: The Marketing Mix


1. All of the following are key components of a Marketing Mix, EXCEPT:
● Promotion
● Price
● Package
● Product
2. Which of the 4 Ps of the Marketing Mix refers to a product's distribution channels and retail locations?
● Place
● Package
● Price
● Product
3. A marketing mix is a set of marketing tools used to achieve marketing objectives and goals in the target market.
TRUE FALSE

Page 3: Competition in Marketing


1. Pepsi & Coca-Cola are an example of ________ competitors in the food and beverage industry. (6 Letters)
2. What is the term used to describe business competitors who offer similar products, but satisfy the same customer need?
● Direct Competitors
● Replacement Competitors
● Experience Competitors
● Indirect Competitors
3. Indirect Competitors offer an alternative product not necessarily in the same category to the same customer, for a similar
amount of time and money.
TRUE FALSE

Page 4: Market Research


1. Market _________ is the action or activity of gathering information about consumers' needs and preferences and the process
of forecasting the success of a new product or service. (8 Letters)
2. What is the term used to describe data collected from the target audience for market research purposes?
● Secondary Market Research
● Primary Market Research
● Target Market Research
● Audience Marketing Research
3. Secondary market research is advantageous because it's often free and can be completed quickly.
TRUE FALSE

Page 5: Marketing Segmentation


1. What is the term used to describe the process of dividing an entire market up into different customer segments or bases?
Market Research Market Segmentation Competitor Customers None of these are correct.
2. All of the following are common bases for customer segmentation, EXCEPT:
Geographical Virtual Demographics Behavioral
3. Marketing segmentation and targeting are equally important for ensuring the overall success of a company.
TRUE FALSE

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