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Retail Management

The Retail Management course (BAM - 629) focuses on managing retail operations to enhance customer satisfaction and profitability, particularly in Pakistan's textile and FMCG sectors. It covers various topics including retail formats, consumer behavior, merchandising, pricing strategies, and the impact of digital transformation. The course aims to equip students with skills in retail planning and management through theoretical knowledge and practical projects.

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11 views2 pages

Retail Management

The Retail Management course (BAM - 629) focuses on managing retail operations to enhance customer satisfaction and profitability, particularly in Pakistan's textile and FMCG sectors. It covers various topics including retail formats, consumer behavior, merchandising, pricing strategies, and the impact of digital transformation. The course aims to equip students with skills in retail planning and management through theoretical knowledge and practical projects.

Uploaded by

albahriainstitute
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Retail Management

Course Code: BAM - 629


Credit Hours: 3 (3-0)
Department: Lyallpur Business School or Department of Business Administration

Course Description
This course examines the principles and practices of managing retail operations, focusing on
strategies to enhance customer satisfaction, optimize supply chains, and maximize profitability.
It covers retail formats, merchandising, pricing, promotion, and the impact of digital
transformation on retailing, with a focus on Pakistan’s growing retail industry, including textile
and FMCG sectors.
Course Objectives
 To understand the fundamentals of retail management and its role in the economy.
 To develop skills in retail planning, merchandising, and customer relationship management.
 To analyze retail strategies in both traditional and digital contexts.
 To explore retail challenges and opportunities in Pakistan.
Course Outline
Week 1: Introduction to Retail Management
 Definition and scope of retailing
 Evolution of retail: Global and Pakistani perspectives
 Role of retailing in the economy and supply chain
Week 2-3: Retail Formats and Structures
 Types of retail: Specialty stores, supermarkets, hypermarkets, e-commerce
 Organized vs. unorganized retail in Pakistan
 Case study: Retail chains like Khaadi or Hyperstar
Week 4-5: Retail Consumer Behavior
 Understanding the retail customer: Needs, preferences, and decision-making
 Cultural and demographic influences on buying behavior
 Consumer trends in Faisalabad and urban Pakistan
Week 6-7: Merchandising Management
 Merchandise planning: Assortment, variety, and depth
 Visual merchandising and store layout
 Inventory management: Stock turnover, reorder points
Week 8: Midterm Review
 Midterm project: Analyze a local retailer’s merchandising strategy
 Topics: Retail formats, consumer behavior, and merchandising
 Assessment: Presentation and report
Week 9-10: Pricing and Promotion Strategies
 Retail pricing models: Cost-plus, competitive, value-based
 Promotional tools: Discounts, loyalty programs, advertising
 Case study: Pricing strategies in Pakistan’s textile retail
Week 11: Supply Chain and Logistics in Retail
 Retail supply chain: Procurement, warehousing, distribution
 Role of logistics in ensuring product availability
 Challenges in Pakistan’s retail logistics (e.g., infrastructure)
Week 12: Retail Store Operations
 Store management: Staffing, training, and scheduling
 Customer service standards and complaint handling
 Loss prevention and shrinkage control
Week 13: Digital Retailing and E-Commerce
 Rise of online retail: Daraz, local e-commerce players
 Omnichannel retailing: Integrating online and offline experiences
 Impact of social media on retail marketing
Week 14: Retail Management in Pakistan
 Local context: Textile retail, FMCG, and informal markets
 Challenges: Competition, counterfeit goods, regulatory issues
 Guest lecture (if offered): Retail expert from Faisalabad’s industry
Week 15: Final Project
 Group project: Develop a retail management plan for a hypothetical or real Pakistani retailer
 Presentation of strategy, including merchandising, pricing, and digital integration
 Peer review and discussion
Week 16: Review and Emerging Trends
 Recap of key retail management concepts
 Trends: Sustainability, AI in retail, experiential stores
 Exam preparation and course feedback
Learning Outcomes
 Understand retail operations and their strategic importance.
 Analyze customer behavior and apply insights to retail decisions.
 Design effective merchandising, pricing, and promotional strategies.
 Evaluate the impact of digital tools on modern retailing.
Recommended Textbooks/Resources
1. "Retail Management: A Strategic Approach" by Barry Berman and Joel R. Evans
2. "Retailing Management" by Michael Levy and Barton A. Weitz
3. Local resources: Reports on Pakistan’s retail sector (e.g., from PSX or SBP)
4. Articles from HEC Digital Library or online journals

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