School of Management Studies and Research

Higher Cognitive Level

Assessment
 THE COGNITIVE PROCESS DIMENSION

THE KNOWLEDGE
Remember Understand Apply Analyze Evaluate Create  
DIMENSION
Interpret Use math
Terminology Create
Factual Label map, paragraph algorithm Categorize Critique
Elements & short  
Knowledge List names Summarize words article
Components Respond story
book
Create
Define Write Differenti
Categories Describe Critique new
Conceptual levels of objectives ate levels
Principles taxonomy in written classificat  
Knowledge cognitive using of cognitive
Theories own words objectives ion
taxonomy taxonomy taxonomy
system

Carryout, Critique
Develop
Specific Paraphrase Compare appropriat
Use problem original
Skills & List steps in problem convergent eness of
Procedural solving approach
Techniques problem solving and techniques  
Knowledge process for to
Criteria for solving process in divergent used in
assigned problem
Use own words techniques case
task solving
analysis

Critique
Compare appropriat
Create
List Develop elements eness of
General Describe an
Meta- elements of study skills of particular
Knowledge implications original
Cognitive personal appropriate dimension learning  
Self of learning learning
Knowledge learning to learning s in style
Knowledge style style
style style learning theory to
theory
style own
learning
 Proposed New approach
THE COGNITIVE PROCESS DIMENSION
THE KNOWLEDGE
DIMENSION Remember Understand Apply Analyze

Factual Terminology , Summarize the Indian retail Categorize the

environment through reports retail formats
Knowledge Elements & and Case studies
Components

Conceptual Categories Define Classify Relate Differentiate

Consumer behavior the factors influencing the Consumer behavior Consumer buying
Knowledge Principles and Retail marketing Consumer behavior in the theories, Viz theory of approach and
Theories strategies organized, semi-organized and the planed behavior for Retail planning
unorganized formats the chosen retail process in
organized and organized and
unorganized formats un-organized
chosen retail
format

Procedural Specific Skills & List Paraphrase Compare and

steps involved in the Retail business planning process Contrast
Knowledge Techniques merchandising, and practiced Organized , Semi Organized , semi
Criteria for Use supply chain organized and unorganized retail organized and
management process, formats unorganized
in chosen Organized , chosen retail
semi organized and format
unorganized retail
formats

Meta- General
Cognitive Knowledge
Knowledge Self Knowledge
 Course Learning Outcomes
Summarize Indian Retail Environment in Present times

Analyze the Indian consumer buying behavior

towards brick & mortar, (Organized, Semi organized
and Unorganized) and click & mortar retailers

Analyze the strategies used by the brick & mortar, and

click & mortar retailers to gain competitive advantage

Explain the contemporary practices followed in brick &

mortar, and click & mortar retail format
 Outcome to Activity mapping Carried

Pedagogical Activity Outcome 2 Outcome 4

Planed
• Reports • • Course
Case study • Course
• Course Project Project
• Field visit Project and
• Case-study
• Case-study • Role Play Presentation
• Reports
Outcome 1 • Reports s
• Guest Talk • Case-study
analysis Outcome 3
• Reports
Expected Learning Outcomes: Summarize the Indian Retail Environment in Present
times
Pedagogy Assessment Competency
Report Review and Discussions ( viz. Class Discussions and •Data gathering skills
2021 Retail Industry outlook- Deloitte, Presentations •Analytical skills
Retail Resurgence In India - Boston Co
nsulting Group and RAI )

Course Project: Students are Project Report • Analyze Retail Business

expected to form a team and select Environment in the
the retail format (organized and chosen sector
unorganized/Semi organized) , study •Differentiate the retail
the characteristics, opportunities, formats
socio-economic contributions of retail • Team Management
formats to the nation development work
•Leadership Capabilities
In addition to above they are asked to •communication skills
assess the future opportunity and
challenges
Case study : Nirantar Agrasar Retail Case Analysis •Reasoning Skills
•Case analysis skills
Expected Learning Outcomes: Design the Indian consumer buying behavioral model
towards unorganized, Semi organized and organized formats
Pedagogy Assessment Competency
•Reports : Class Discussions and •Data gathering skills
The new retail reality - KPMG Interna Presentations •Analytical skills
tional, and
Indian Retail: - KPMG India
Shaping Consumer Trends – PwC,
Global Consumer Insights Survey 202
0 - PwC

Course Project: Students are expected Course Project •Team work

to study the consumer buying •Leadership
behavior in their chosen retail formats •Writing skills
and access the retail strategies used
by the retailers to gain competitive
advantage

Case study : Nirantar Agrasar Retail Case Analysis •Reasoning Skills

and DMART: THE INDIAN WALMART •Case analysis skills
Term Paper: Examine the Term paper submission •Research paper writing
antecedents influencing the consumer
buying behavior towards fashion items
in organized and semi-organized
formats using reasoned action theory
Expected Learning Outcomes: Explain the strategies used by the retailers to gain
competitive advantage
Pedagogy Assessment Competency
Report Review and Discussions: Class Discussions and •Data gathering skills
Future of retail operations: Winning i Presentations •Analytical skills
n a digital era - McKinsey
•The wake-up call: Building supply
chain resilience in consumer products
and retail for a post-COVID world by
Capgemini

Course Project: Students are expected Project Report •Team work

to collect the information from the •Leadership
primary and secondary sources •Writing skills
pertaining to supply chain and CRM
practices followed in the chosen retail
formats

Case study : Nirantar Agrasar Retail Case Analysis •Reasoning Skills

and DMART: THE INDIAN WALMART, •Case analysis skills
Wal-Mart Supply Chain Management
Case Study
Expected Learning Outcomes: Identity the contemporary practices followed in retail
format

Pedagogy Assessment Competency

Report Review and Discussions: Class Discussions and •Data gathering skills
Global Practices In Promoting Presentations •Analytical skills
Environmental Sustainability A
Roadmap for Indian retail by WWF
•Transforming Kirana Stores To Drive
Economic Growth by Accenture
•Disruptions in Retail through Digital
Transformation by Deloitee

Course Project: Students are expected Course Project and •Team work
to identify the contemporary practices Presentations •Leadership
followed in the chosen retail format •Writing skills
and make a presentation to the class

Case study : Case Analysis •Reasoning Skills

•Case analysis skills
 Assessment Rubrics

Assessment CO Weightages Expectations Above Meeting the Below Expectations

Criteria Expectations Expectations (<=59)
(91-100%) (60-90%)
Report 1, 2,3 20% Expected identify the
Analysis and issues and analyze the
Presentations solutions

Field Visit and 2,3,4 28% Identify the prevailing

Course practices followed in the
Project chosen enterprise,
(Team of 4 compare and contrast the
members) practices among the
formats
Situations 2,4 32% Expected to analyze the
Analysis and situations by putting one-
Role play self in the chair of
decision maker and
propose the alternative
solutions to solve the
problem
Case-study 1,3 20% Expected to diagnose the
and situation presented in the
Presentations case, and propose short-
term and long-term
recommendations;
Included should be
realistic time frames,
designation of roles and
responsibilities of all
stakeholders and an
appropriate evaluation
program
 Glimpse of activity

Visit to Organized and Un-

organized Footwear enterprise

Visit to Organized and Un-organized

Men's Faction enterprise
Report Presentations

Case-Study Discussions
 Students Testimonials
“The course has improved my attitude and has broadened
my scope to give a more rounded view on my Career..”
Chidambar Shastry

“I enjoyed my course immensely as not only did I gain

vital skills about the retail format working environment
but I also made so many new friends that I will stay in
contact with for life.” Aishwarya Patil

“ I always wanted to build my career in the vibrant

industry, which provides me new opportunities and
associated challenges. The retail management course
given me that flavor. This course developed my business
skillsets and opened new opportunities to start my career
as an entrepreneur.” Manjunath H M
 Achievements

6 Students Have received the offer

from Reliance Retail

8 Students Have received the offer

from Max Fashion Retail