A

FIELD PROJECT REPORT (SEM II)

ON

“Study on Future Wealth Management”

-Submitted To-

University of Pune

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE

MASTERS OF BUSINESS ADMINISTRATION (MBA)

SUBMITTED BY

Mr. Atharwa Sanjeev Mude

Roll No:-D240

UNDER THE GUIDANCE OF

Prof. Vijaya Rajput Mam

SINHGAD BUSINESS
SCHOOL, BATCH
2024-2026
1
 DECLARATION

I Mr. Atharwa Sanjeev Mude here-by declare that the Field Project with title
“Study on Future Wealth management ” is my
genuine work and has been completed by me in partial fulfilment of Semester II -
MASTER OF BUSINESS ADMINISTRATION (2024-2026) degree examination
as prescribed by SINHGAD BUSINESS SCHOOL, PUNE, affiliated to
SAVITRIBAI PHULE PUNE UNIVERSITY, PUNE.
This has not been submitted for any other examination and does not form the part of
any other course under taken by me.

Date Student’s Sign

Place:- Pune Student’s Name

Atharwa Sanjeev Mude

2
 ACKNOWLEDGEMENT

With immense pride and sense of gratitude, I take this golden opportunity to
express my sincere regards to Dr Shriram Dawkhar , Director, Sinhgad Business School,
Pune. I am extremely thankful to my Field Project Guide Prof. Vijaya Rajput Mam for his
guidance throughout the project. I tender my sincere regards to the Company Guide Mr.
Atharwa Sanjeev Mude. for giving me guidance, suggestions and invaluable
encouragement which helped me in the completion of the project. I will fail in my duty if
I do not thank the non-Teaching staff of the institute for their Co-operation. I would like to
thank all those who helped me in making this project complete and successful.

Date
Student’s Sign

Place

Student Name

Atharwa Sanjeev Mude

3
 INDEX
CHAPTER NO CONTEXTS PAGE NO
1. Introduction
 Wealth management
 Financial Planning
 Role of Wealth Manager
 Systematic Approach Of Investment
 Risk Profiling

2. Literature Review
 Review the existing body of Knowledge
 Thoughts of Author

3. Research Methodology
 Research design
 Describe how the study was completed / conducted
a including a specific description of subjects,
procedure, equipment, material and other
information pertinent of the study

4. Data Collection & Analysis

 Asset Allocation and their types
 Financial planning
 Wealth Management in India
 Investment Avenues
 Data Analysis & Interpretation

5. Findings
 Some major findings
 Some general / Minor findings

6. Conclusion

7. Bibliography
8. Questionnaire and Annexure

4
 CHAPTER-1

INTRODUCTION

5
 INTRODUCTION

Wealth Management
Wealth Management as a concept originated in year 1990's in the US. Essentially it is the
investment advisory covering financial planning that provides individuals with private banking/
asset management/ taxation advisory & portfolio management. Warren Buffett is the most
successful investor in world. He says that "The basic ideas of investing are to look at stocks as
business, use the market's fluctuations to your advantage, and seek a margin of safety. That's
what Ben Graham taught us. A hundred years from now they will still be the cornerstones of
investing". He is even called as wealth creator.

Wealth Management means:

Wealth management is a high-level professional service that combines financial/investment
advice, accounting/tax services, retirement planning and legal/estate planning for one fee.
Investors work with a single wealth manager who coordinates input from financial experts
and can include coordinating advice from the investors own attorney, accountants and
insurance agent. Some wealth managers also provide banking services or advice.

Financial Planning
Everyone has needs and aspirations. Financial Planning is an approach to assess the
adequacy of income and assets of a person to meet the financial requirements for
fulfillment of these needs and aspirations.

6
Kind of Financial Planning

FINANCIAL PLANNING
Goal Based

Compressive
Based

There are two approaches to financial plan:

1. Goal based Financial Plan

The goal-based financial plan can get more complex, when we provide for multiple goals,
with a different asset allocation for each goal, and different projected returns for each asset
class. Goal-based financial plans are a usual starting point for the investor- planner
relationship.

2. Compressive Financial Plan

A comprehensive addresses the above limitations of a goal-based financial plan. It provides

complete information on the overall financial position of the investor, and how the financial
goals will be met periodically. Multiple formats of Comprehensive Financial Plan are
possible, for various situations.

7
Role of Financial Planner/ Wealth Manager

The financial planner's fundamental role is to ensure that the investors have adequate money/
wealth for various financial needs/ goals.

While performing this role, financial planners offer some or all of the following services:

 Preparing a financial blue print for the investors future

 Advice on investment in share market
 Management of loans and other liabilities
 Insurance planning and risk management
 Tax planning
 Planning for smooth inheritance of wealth to the next generation.

Life Cycle

People go through various stages in the life cycle, such as:

1 Young and unmarried

2 Young and married, with no children

3 Married and having young children

4 Married and having older children

5 Retirement

8
Position on the life cycle determines the kinds of challenges the investors is likely to
face and therefore the approach to financial planning.
For instance, younger investors have the entire earning cycle ahead of them. Their insurance
needs will be high. Those with dependents need to have adequate life insurance to protect the
family against untimely demise.
On retirement, if salary or business earnings were to stop, then investors need to be
cautious in taking risks. At a younger age, the investors can take greater risk. Asset
Allocation is a key decision across the life cycle of the investors.

Wealth Cycle

As with life cycle, the position of the investor on the wealth-cycle changes over time. The
key stages are:

Wealth
Accumulation

Wealth
Preservation

Wealth
Distribution

9
Systematic Approach to Investing

In the long term, equity share prices track corporate performance. More profitable a
company, higher is likely to be its share price. However, in shorter time frames, the market is
unpredictable. Market fluctuations are a source of risk for investors. Over the period of time
equity has given a better return than any other source of investments.

1. Systematic Investment Plan (SIP):-Systematic Investment Plan is an

investment strategy wherein an investor needs to invest the same amount of money
in a particular mutual fund at every stipulated time period. Though an SIP, an
investor commits to invest a constant amount periodically,

2. Systematic Withdrawal Plan (SWP):-SWP refers to Systematic

Withdrawal Plan which allows an investor to withdraw a fixed or
variable amount from his mutual fund scheme on a preset date every
month, quarterly, semiannually or annually as per his needs.

3. Systematic Transfer Plan (STP):-STP refers to the Systematic Transfer Plan

whereby an investor is able to invest lump sum amount in a scheme and regularly
transfer a fixed or variable amount into another scheme.

10
Risk Profiling
The more risk oriented investor is having greater risk so the exposure that can be suggested to
risky assets. In general, equity is viewed as the risky asset, while debt is considered the safer
asset. Gold protects the portfolio in extremely adverse situations, where both debt and equity
under-perform. Real estate is an illiquid asset that can grow over time, and also give rental
income. Debt, Equity, Gold and Real Estate are asset classes.
In Risk Profiling Investor data analysis including positioning on the Life Cycle and Wealth
Cycle which will suggest the investor's risk profile. Planners classify their investors into
groups, such as

Extremely
Risk Averse

Extremely
Moderately
Risk
Risk Averse
Oriented
RISK
PROFILLING

Moderately Risk
Risk Neutral
Oriented

1. Extremely Risk Averse:

The term risk-averse describes the investor who chooses the preservation of capital
over the potential for a higher-than- average return. In investing, risk equals price
volatility.

11
2. Moderately Risk Averse:
A risk averse investor is an investor who prefers lower returns with known risks
rather than higher returns with unknown risks. In other words, among various
investments giving the same return with different level of risks, this investor always
prefers the alternative with least interest.

3. Risk Neutral:
Risk neutral is a term used to describe the attitude of an individual who may be
evaluating investment alternatives. If the individual focuses solely on potential gains
regardless of the risk, they are said to be risk neutral.

4. Moderately Risk Oriented:

A moderate risk investor is willing to accept periods of market volatility in exchange
for the possibility of receiving returns that will outpace inflation by a significant
margin in the long run. It means an investor wants to achieve good returns but is
uncomfortable taking high market risks.

5. Extremely Risk Oriented:

In simple terms it is a measure of the inherent risk a person is likely to accept. It
affects their approach to decision-making, change, conflict and just about any
situation faced at work. The Risk-Orientation Model is the basis of the QO2™
concept and defines five subscales that are used to calculate the QO2™

12
 CHAPTER-2

Literature Review

13
 LITERATURE REVIEW

Wealth management is a comprehensive approach to financial

planning and investment management aimed at optimizing the wealth of individuals and
families. This literature review provides an overview of the key concepts, theories, and best
practices related to wealth management. The purpose is to present a comprehensive
understanding of the subject and inform the project report on wealth management. There is
some review on Wealth Management are taken from different books & authors are given
below:-

BY BOOKS:-

Wealth Management and Financial Planning:

Wealth management involves the integration of financial planning and investment
management to achieve the long-term financial goals of individuals. It encompasses various
aspects such as retirement planning, tax planning, estate planning, and risk management.
The literature in this area emphasizes the importance of aligning investment strategies with
individual goals and risk tolerance.

Portfolio Management and Asset Allocation:

Asset allocation is a critical component of wealth management, where investments are

allocated across different asset classes to achieve diversification and risk management. The
literature highlights the role of modern portfolio theory in asset allocation and the use of
techniques such as mean-variance optimization and risk-adjusted returns in portfolio
construction.

Investment Strategies and Financial Markets:

The literature on investment strategies in wealth management covers a range of approaches, including
active versus passive management, value investing, growth investing, and factor-based investing. It

14
explores the impact of market efficiency, behavioral biases, and macroeconomic factors on
investment decision-making.

Risk Management and Wealth Preservation:

Effective risk management is crucial in wealth management to protect capital and preserve
wealth. The literature discusses various risk management strategies, including diversification,
hedging, and the use of alternative investments. It also examines the role of insurance, estate
planning, and asset protection in mitigating risks.

Behavioral Finance and Investor Psychology:

Understanding investor behavior and psychology is essential for wealth managers. The
literature on behavioral finance explores cognitive biases, emotional decision-making, and
herd behavior that influence investment choices. It provides insights into the application of
behavioral finance principles in wealth management, such as goal- based investing and
investor education.

AUTHORS:-

Caselli et al (2005) (A New Challenges for Wealth Management):- explains

the segment of banking services that focus on families and family-owned businesses, within
the private banking business, by examining synergies among the various financial integrated
activities and by offering ideas on how to develop new business opportunity

G Pang, MJ Warshawsky - Journal of Financial Planning, 2009 - papers.ssrn.com says

that wealth management strategies for individuals in retirement, focusing on trade-offs
regarding wealth creation and income security. Systematic withdrawals from mutual funds
generally give opportunities for greater wealth creation at the risk of large investment losses
and income shortfalls. Fixed and variable life annuities forgo bequest considerations and
distribute the highest incomes. A variable annuity with guaranteed minimum withdrawal
benefit (VA GMWB) somewhat addresses both income need and wealth preservation. Mixes
of mutual funds and fixed life annuities deliver solutions broadly similar to an even more
flexible than a VA GMWB strategy.

15
Clustering Indian stock market data for portfolio management, Author
links open overlay panel, S.R. Nanda, B. Mahanty,
M.K. Tiwari (6 July 2010):- In this section, portfolio management and clustering
techniques are briefly reviewed. We found that the problem of efficient frontier can be
solved more efficiently by clustering the stocks and then choosing to enhance the criteria of
diversification. We propose clustering of high dimensional stock data by the popular
clustering methods K-means, SOM and Fuzzy C- means and then selecting stocks to build an
efficient portfolio. All the clustering methods are used to cluster financial stock data from
Bombay Stock Exchange that consists of returns.

William W. Jennings, Stephen M. Horan, William Reichenstein. Jean L.P.

Brunel, The Journal of Wealth Management Summer 2011, 14(1)8-40,
DOI:10.3905/jwm.2011.14.1.008:- Private Wealth
management is the investment management specialization focused on high-net-worth
individuals and families. Portfolio design and investment solutions in private wealth
management are customized to reflect the complexities of the investor’s unique
circumstances. This literature review reflects the current best thinking on private wealth
management.

The Journal of Wealth Management (DOI 08 May 2023)

10.3905/jwm.2023.1.215 Sony Thomas S. S. S. Kumar:- This study addresses an
important asset allocation dilemma, namely whether investors should diversify their
portfolios using commodities directly or commodity stocks, which are equity shares of
companies that produce commodities or have a strong relationship to them. The results of the
study indicate that commodities added to a stock-bond portfolio perform better than
commodity stocks in a stock-bond portfolio. The dominance of commodities portfolios is
observed during the in-sample, out-of-sample, and current epidemic time periods.

Democratizing Wealth Management, Andrew L. Berkin,

The Journal of Wealth Management 25th Anniversary Special Issue 2023,
26(1) 21-28 DOI 10.3905/jwm.2023.1.200:- over the
past 25 years, as access to pensions has declined and longevity has increased, people have
needed to bear increasing responsibility for their financial well-being. Fortunately, wealth
management has become democratized in that time, bringing to a greater number of people
the techniques that once were available only to institutions and the very wealthy. Alpha, the
value added relative to an appropriate risk-adjusted benchmark, has been shrinking for a
variety of reasons. However, factor-based investing has grown, offering a convenient way to
access the premiums once assigned to alpha. Tax-aware mutual funds have become more
common, while the rise of exchange- traded funds allows investors to defer capital gains.

16
 CHAPTER-3
RESEARCH METHODOLOGY

17
 RESEARCH METHODOLOGY

Research Methodology is the systematic and theoretical analysis of

the methods applied to a field of study. It involves qualitative and quantities techniques. In
other words, it is a process used to collect information and data for the purpose of the
making business decisions.
A Research is the process of in-depth analysis of the data in order to find the actual results,
solutions and societal benefits etc. There are different types of research viz., Descriptive
research, exploratory research, cross sectional research etc.
The Research is primarily done with some strong Primary and Secondary Objectives.
Primary Objectives are the main purpose of conducting research and the Secondary
Objectives are the next level focus of this research. Data Collection and Analysis is the
crucial part of a research process. The Data can be collected from 2 sources, they are:
Primary Data, Secondary Data. Primary Data are those which are collected for the first time
and the secondary data are those which already collected and use.
This part aims to understand the research methodology establishing a framework of evaluation and
revaluation of primary and secondary research.

Title of study

“A Study of Future Wealth Management

Research Objective
1. To know the awareness among individual for future Wealth
Management
2. To figure out the popular source of investment avenue.
3. Percentage up to which individuals from which sector is ready to save/investment
at how much risk.
4. To understand what the people think about wealth management.

18
Research Design
The survey is based on survey or questionnaire type of research for this project. In this
google form is use for questionnaire. The google form were circulated in more than 100
people.

1. Data Collection:
By survey or questionnaires data collected, and also from another websites which
related to wealth management.

2. Type of Data:
Primary Data or Secondary Data use in this this project.

3. Sample Size:-
The sample size use for this project is 100+ Individual

4. Sample Area:
The area which selected . There are many people who lives in from that only over
100 individual equal and above the young age, nuclear family or joint family,
employed from various sector, or etc. are selected

5. Types of Questionnaire:-
There is basic question which related to their life, income and professional, there
knowledge about wealth management, interested in which method of saving.

19
 CHAPTER-4
Data Collection & Analysis

20
Asset Allocation

Different asset classes perform well in varied economic and market scenarios. The analyst
seeks to interpret the leading indicators and anticipate likely market trajectory. However, it
is not possible to predict the market with certainty. An approach to balance the uncertainty
is to invest in a mix of asset classes. This ensures that some asset classes in the portfolio
perform well, when others don't. Such distribution of investment portfolio between asset
classes is "asset allocation"

Types of Asset allocation

Strategic
Assets
Allocation

TYPES OF
ASSETS
ALLOCATION
Flexible Tactical
Assets Assets
Allocation Allocation

Strategic Asset Allocation:-

Strategic asset allocation is a portfolio strategy whereby the investor sets target allocations
for various asset classes and rebalances the portfolio periodically. The target allocations are
based on factors such as the investor's risk tolerance, time horizon, and investment
objectives. In short distribution between asset classes based on risk profile of investor is
called Strategic asset allocation
21
Tactical Asset Allocation:-

Investors who are oriented to take risk do take asset allocation calls based on their views of
the market. When they fell the market is undervalued they increase their exposure to
equity. They exit their equity investment when the view is that the market is overheated.
Such an approach to investment is called "Tactical Asset Allocation".

Flexible Asset Allocation:-

A flexible fund is a mutual fund or other pooled investment that has broad flexibility for
making investment decisions and allocations.
Flexible funds usually target some universe of securities; however, they may also have the
flexibility to invest across all types of assets.
A flexible fund usually does not have fundamental investing criteria or requirements that
the portfolio manager must follow. This gives the portfolio manager the opportunity to
choose from a broad universe of investments. Managers can also more actively allocate
investments according to market opportunities and conditions rather than specific investing
requirements.

Portfolio Management Services (PMS):-

PMS is an investment facility offered by financial intermediaries to larger investors. The

PMS provider keeps receiving money from investors. Unlike mutual funds, which maintain
their investment portfolio at the scheme level, the PMS provider maintains a separate
portfolio for each investor. The cost structure for PMS, which is left to the PMS provider,
can be quite high. Besides a percentage on the assets under management, the investor may
also have to share a part of the gains on the PMS portfolio; the losses are however borne
entirely by the investor. PMS have an unconstrained range of investments to choose from.
The limits, if any, would be as mentioned in the PMS agreement executed between the
provider and the investor.

22
 Financial Planning in India:-

Mutual Fund distributors and others involved in selling or distributing mutual funds need to
pass the prescribed examination before they can start selling mutual fund schemes. However,
no such requirements have been set for financial planners and wealth advisers.
Securities & Exchange Board of India (SEBI) has come out with a concept paper on the
proposed regulatory structure for investment advisers. The highlights are as follows:

 There is an inherent conflict of interest between a distributor earning a commission

as agent of a product manufacturer (such as a mutual fund) and performing the role
of financial adviser claiming to protect the investor's interests.

The proposed model to tackle this conflict of interest is as follows:

 The person who interfaces with the customer should declare upfront whether he
is a financial advisor or an agent of the companies.
 Advisers should be governed
 They should be subject to Investment Advisors Regulations.
 Advisors should acquire higher level of qualifications.
 They may act as advisor to investor for multiple financial products.

Financial Planning to Wealth Management

Financial planning seeks to ensure adequacy of assets and cash flows for meeting the financial
goals of the Investor. In the case of a wealth management Investor, adequacy of assets is not
an issue. The Investor will have the assets, though cash flow (liquidity) can be an issue if not
suitably invested.

A wealth manager seeks to understand what the Investor wants with the wealth viz. grow
the wealth with an openness to take risk; or consolidate the wealth with a conservative
approach to risk; or preserve the wealth while avoiding risk to the extent possible.
Different asset allocation mix would be appropriate for each of these profiles. Wealth
Management deals with creation, accumulation, preservation and of wealth.

23
Wealth Management in India

India's wealthy are relatively young compared with their international counterparts and,
hence, take a different approach to wealth management. The demographic difference
presents an opportunity to create new products to address the needs of a young population
and leverage new technologies, such as social- and mobile-enabling investing applications as
a key differentiator. India's wealth management services sector is largely fragmented, which
isn't surprising given the industry is still in its early days. Hence, it is recommended that
firms take a long-term view while evaluating potential return on investment. Given the
market and a demographic and regulatory environment that is significantly different from
elsewhere in the world, we recommend wealth managers consider the following to succeed in
the Indian market:

 Build your brand and focus on overcoming the trust barrier.

 Invest in advisor technology to improve advisor productivity and retention.
 Evaluate a partnership-based model, coupled with innovative use of technology,
to increase reach.

Focus on transparency and compliance, while targeting customers with attractive, segment
focused products.

24
Though wealth management is a new concept for India, some companies are started
working in this direction. Here is list of some companies:

1. ICICI Asset Management Company

2. HDFC Asset Management Company
3. Reliance Asset Management Company
4. UTI Asset Management Company
5. Birla Sun Life Asset Management Company
6. Kotak Mahindra Asset Management
7. Religare Asset Management Company Company
8. Tata Asset Management
9. Franklin Templeton
10. L & T Finance Limited
11. BNP Paribas Asset Management Company Limited
12. Morgan Stanley STBF
13. Sundaram Asset Management Company
14. Axis Asset Management Company
15. Bajaj Holdings or Bajaj Capital
16. Motilal Oswal Asset Management Company
17. Edelweiss Asset Management Limited
18. Muthoot Asset Management Company
Some are Indian companies whereas some are foreign companies who have started giving
guidance on wealth management to customers.

25
Investment Avenues
Investment Avenues are different ways that you can invest your money. Following
investment avenues that are considered in this report are as follows:

Saving
Account

Bank
Deposite Life Insurance

Public
Provident
Debentures
Fund

National
Saving
Certificate Bonds

Post Office
Saving Equity Share
Market

Government
Securities Commodity
Share Market

Mutual
Funds FOREX
Market

Real Estate
(Property)

26
Some important Investments Avenues are explained below:
1. Funds:-

A mutual fund is an investment vehicle that is made up of a pool of funds collected from
many investors for the purpose of investing in securities such as stocks, bonds, money market
instruments and similar assets. Mutual funds are operated by money managers, who invest
the fund's capital and attempt to produce capital gains and income for the fund's investors. A
mutual fund's portfolio is structured and maintained to match the investment objectives stated
in its prospectus.

2. Life Insurance Life:-

Insurance is a protection against the loss of income that would result if the insured passed
away. The named beneficiary receives the proceeds and is thereby safeguarded from the
financial impact of the death of the insured. The goal of life insurance is to provide a
measure of financial security for your family after you die. So, before purchasing a life
insurance policy, you should consider your financial situation and the standard of living you
want to maintain for your dependents or survivors.

3. Debentures & Bonds:-

A debenture is a type of debt instrument that is not secured by physical assets or collateral.
Debentures are backed only by the general creditworthiness and reputation of the issuer.
Both corporations and governments frequently issue this type of bond to secure capital.
Like other types of bonds, debentures are documented in an indenture. There are 2 types of
debentures: Convertible and nonconvertible. A bond is a debt investment in which an
investor loans money to an entity (typically corporate or governmental) which borrows the
funds for a defined period of time at a variable or fixed interest rate. Bonds are used by
companies, municipalities, states and sovereign governments to raise money and finance a
variety of projects and activities.

27
4. Equity Market:-
Equity market one of the most vital areas of a market economy because it gives companies
access to capital and investors a slice of ownership in a company with the potential to realize
gains based on its future performance. The securities traded in the equity market can be either
public stocks, which are those listed on the stock exchange, or privately traded stocks.

5. Commodity Market:-
A physical or virtual marketplace for buying, selling and trading raw or primary products.
For investors' purposes there are currently about 50 major commodity markets worldwide
that facilitate investment trade in nearly 100 primary commodities.
Commodities are split into two types: hard and soft commodities. Hard commodities are
typically natural resources that must be mined or extracted (gold, rubber, oil, etc.), whereas
soft commodities are agricultural products or livestock (corn, wheat, coffee, sugar, soybeans,
etc.)

6. FOREX Market:-
FOREX is the market in which currencies are traded. The FOREX market is the largest,
most liquid market in the world, with average traded values that can be trillions of dollars per
day. It includes all of the currencies in the world. There is no central marketplace for
currency exchange: trade is conducted over the counter. FOREX transactions take place on
either a spot or a forward basis

28
 DATA ANALYSIS

1. Analysis of Gender
The following table show that how many males are there & how many woman’s are there:-

MALE 24
FEMALE 26

RATIO

MALE
48%
52% FEMALE

From the above figure show that 48% respondents are males and 52% respondents are female.

2. Family Structure
From the following table we identify that there is Joint family or Nuclear family:-

Joint 22
Nuclear 28

29
 FAMILY RATIO

44% JOINT
56%
NUCLEAR

From the above figure show that 44% respondents are joint family and 56%
respondents are nuclear family

3. Sector which they employed

From the following we understand that the individual are work from which sector:-
Government Sector 5
Private Sector 15
Business Sector 12
Professional Sector 14
Other Sector 4

30
 SECTOR WHICH THEY EMPLOYED

8% 10%
Government Sector
Private Sector
28%
30% Business Sector
Professional Sector
Other Sector
24%

The above graph says 10% respondent are work in government sector. 30%
respondent are work in private sector. 24% respondent are work in business sector.
28% respondent are work in professional sector. 8% respondent are work in other
sector.

4. Annual Income (In Rs.)

In this following table we analyzed that the annual income of the people:-

Up to 2,00,000 15
2,00,000 – 5,00,000 23
5,00,000 – 10,00,000 10
10,00,000 – 15,00,000 2

31
 ANNUAL INCOME

4%

20% 30% Up to 2,00,000

2,00,000 - 5,00,000
5,00,000 - 10,00,000
10,00,000 - 15,00,000
46%

From the above graph show that 30% respondent earns around up to 2,00,000 per
year. 46% respondent earns around 2,00,000 – 5,00,000 per year. 20% respondent
earns around 5,00,000 – 10,00,000 per year. 4% respondent earns around 10,00,000
–
15,00,000 per year.

5. Stages of Life
In this we identify the stages of life of the people
Young and Unmarried 15
Married with no children 7
Married and having young children 12
Married and having older children 10
Retirement 6

32
 STAGES OF LIFE

Young & Unmarried

12%

30% Married having no

children
20%
Married having young
children
Married having older
14%
children

24% Retirement

From the above graph show that 30% respondent are from young and unmarried.
14% respondent are from married having no children. 24% respondent are from
married having young children. 20% respondent are from married having older
children. 12% respondent are from retirement stage of life.

33
 ANALYSIS & INTERPRETATION

1. Do you have proper financial planning?

Do you have proper financial planning?
35
30
25
20
15
10
5
0
Yes No

2. Do you consult any financial planner?

Do you consult any financial planner?
35
30
25
20
15
10
5
0
Yes No

34
 Interpretation:-
By the above data show that around 58% (that is 29 out of 50) of respondent consult
financial planner, whereas 42% (that is 21 out of 50) proportion respondent do not
consult any financial planner which might lead to inefficient wealth management.

3. What kind of financial planning you option for?

What kind of financial planning you option for?

28
27
26
25
24
23
22
21
Goal-Based Financial Plan Comprehensive Financial Plan

Interpretation:-
By the above data Interpretation:-
The above data show that 64% (that is 32 out of 50) of surveyed respondent have proper
financial planning of their income, the remaining 36% (that is 18 out of 50) respondent
don’t have any proper planning which is an issue in this fast growing economy.
show that around 54% (that is 27 out of 50) of respondent preferred goal based
financial planning, whereas 46% (that is 23 out of 50) respondent preferred for
comprehensive financial planning.

35
 4. Do you have systematic approach to investing?
Do you have systematic approach to investing?
25

20

15

10

0
Yes No Not sure

Interpretation:-
This graph show that how much respondent know about systematic approach of
investment. Around 44% (that is 22 out of 50) of respondent know about systematic
approach, 24% (that is 12 out of 50) respondent preferred for comprehensive financial
planning. 32% (that is 16 out of 50) respondent are not sure about systematic
approach.

5. If yes, then in which plan you have invested?

If yes, then in which plan you have invested?
25
20
15
10
5
0
SIP SWP STP

36
 Interpretation:-
This graph only those people respond that said yes in previous question and know
about systematic approach. Around 95% (that is 21 out of 22) of respondent have SIP
as their systematic approach, remaining 5% (that is 1 out of 22) respondent are
invested in SWP, there is no respondent in STP.

6. What is your risk profiling?

What is your risk profiling?

25

20

15

10

0
Extremely Moderately Risk Neutral Moderately Extremely
Risk Averse Risk Averse Risk Oriented Risk Oriented
Interpretation:-
From the above graph show that there are 6% (that is 3 out of 50) respondent go for
extremely risk averse, 20% (that is 10 out of 50) respondent go for moderately risk
averse, 44% (that is 22 out of 50) respondent go for neutral risk, 24% (that is 12 out
of 50) respondent go for moderately risk oriented, 6% (that is 3 out of 50) respondent
go for extremely risk oriented.

37
 7. What kind of asset allocation you prefer?

What kind of asset allocation you prefer?

18
16
14
12
10
8
6
4
2
0
Strategic Asset Tactical Asset Fixed Asset Felxible Asset
Allocation Allocation Allocation Allocation

Interpretation:-
The above graph explain that 20% (that is 10 out of 50) respondent prefer strategic
asset allocation, 30% (that is 15 out of 50) respondent prefer tactical asset allocation,
34% (that is 17 out of 50) respondent prefer fixed asset allocation, 16% (that is 8 out
of 50) respondent flexible asset allocation.

8. Duration you prefer for investment?

Duration you prefer for investment?

30
25
20
15
10
5
0
Short Term Medium Term Long Term

38
 Interpretation:-
By this graph we analysis that 20% (that is 10 out of 50) respondent
prefer short term investment, 48% (that is 24 out of 50) respondent prefer
medium term investment, 32% (that is 16 out of 50) respondent prefer
long term investment.

9. Are you aware of wealth management?

Are you aware of wealth management?

40
35
30
25
20
15
10
5
0
Yes No

Interpretation:-
By this graph we understand that 72% (that is 36 out of 50) respondent are aware about
wealth management, 28% (that is 14 out of 50) respondent are not aware about wealth
management.

39
10. Do you know about portfolio management services?
Do you know about portfolio management
services?
27
26
25
24
23
Yes No
Interpretation:-
By this graph we identify that 52% (that is 26 out of 50) respondent know about
portfolio management services, 48% (that is 24 out of 50) respondent are not have
any idea about portfolio management services.

11. Have you read any material on wealth management?

Have you read any material on wealth

management?
24.5
24
23.5
23
22.5
Yes No

Interpretation:-
By this graph we identify that 46% (that is 23 out of 50) respondent have read
something about wealth management, 54% (that is 27 out of 50) respondent have
not read anything about wealth management.

40
CHAPTER- 5

FINDINGS

41
There are some Major findings which below:-

 Some of them young and unmarried people don't have proper financial planning.

 On other hand married and having young & older children prefer for financial
planning and do consult with financial planner to manage their asset mix.

 We can categorize people into 4 segments i.e. young and married, married with
no children; married and having young children; married and having older
children and retirement.

 Mostly people prefers goal-based financial planning as they invest in various

asset mixes.

 Most of the people are interested to invest in mutual fund, and some investors
prefer systematic approach based investment. But on other hand we can say that
most of the respondent doesn't know the benefits of systematic approach.

 By the data we identify that most of the people prefer medium term
duration for the investment.

42
There are some General/Minor findings which below:-

 Respondent who are young either unmarried & married are not aware how to
balance uncertainty with various asset mix.

 Tactical asset allocation is preferred by that respondent who invests in risky

market where as fixed asset allocation is preferred by most of the respondent as
their risk is neutral.

 By the data we notice that long term horizon is mostly prefers by fixed asset
allocation respondent and even they have proper financial planning.

 According to data we understand that 72% people are aware about wealth
management, but rest of them are not aware about the wealth management. By
this most of the people are not read anything about wealth management and not
have any idea about wealth management

 Some respondent believe that wealth management is systematic

management of all the income or investment.

43
CHAPTER-6
CONCLUSION

44
 Conclusion

The wealth management industry in India is poised for significant

expansion, given the favorable market landscape and expected regulatory boosts for the
sector. This provides exciting growth opportunities which will drive rapid market expansion,
coupled with an increase in the number of industry participants. To successfully tap into these
potential, financial services organizations must undertake a customized approach, taking into
account the specific variables of the Indian market. This will need to be supported by cost-
effective business model focused on improved transparency and compliance, partnerships and
efficient technology solutions.

 By survey we can say that many individual don't know the real meaning of wealth
management as they interpret it as financial planning. Out of 50 respondents 32
respondents say that they are aware about wealth management.

 Respondent prefer risk free asset to be in their portfolio like PPF, FD's, Life
insurance, Gold etc. thus we can say that these are some popular sources other than
saving account.

 On an average saving percentage give an outlook of risk that person can beer.
Low saving ratio lead to lower risk & high saving ratio lead to high risk.

 Higher the return, higher the risk will be. Mutual funds though given the higher return
in long run than any other asset mix but yet not been preferred by many of
respondents, now a day SIP is more popularizing in mutual fund.

In recent years, the proliferation of wealth management products and innovative financial
services have contributed to the steady growth of wealth management as an attractive and
lucrative service sector within the financial industry around the world. The constant forward
march of technology is opening new markets in wealth management. At the same time, rapid
product development and changing needs of the investors and globalization of businesses are
posing new challenges for the professionals in wealth management.

45
 CHAPTER-7

BIBLIOGRAPHY

46
 BIBLIOGRAPHY

Books:-
 Wealth Management and Financial Planning
 Portfolio Management and Asset Allocation
 Investment Strategies and Financial Markets
 Risk Management and Wealth Preservation
 Behavioral Finance and Investor Psychology

Websites:-
 “https://docs.google.com/forms/d/e/1FAIpQLSfLYodAaTPzBF
Dz6qQIs74S0Nrm_0nifQswsUclpCboTrOcrg/viewform?embed ded=true”

 http://www.investopedia.com/terms/w/wealthmanagement.asp?l ayout-
infini&v=5C&adtest=

 https://link.springer.com/chapter/10.1057/9781137001863_11

 http://www.agefiactifs.com/sites/agefiactifs.com/files/fichiers/2
014/11/jpm20667futureofwealthmanagement.pdf

 https://www.wikipedia.org/

47
CHAPTER-8
ANNEXURE-I

48
The Source Where from Information Are Collect Goggle form:-
https://docs.google.com/forms/d/1x-
fOvow1jxIonty7wH51CsxoNEmTz7bja2fkyfc1Ssk/viewform

49
From this we collect information from the people of various sectors

50
 QUESTIONNAIRE & ANNEXURE

1. What is your name?

2. What is your gender?

o Male
o Female

3. What is your family structure?

o Nuclear
o Joint

4. Which stage of life you are?

o Young & Unmarried
o Married having no child
o Young & Married having young child
o Young & Married having older child
o Retirement

5. In which sector you are employed?

o Government Sector
o Private Sector
o Professional Sector
o Business Sector
o Other Sector
6. What is your annual income (In Rs.)?
o Up - 2,00,000
o 2,00,000 - 5,00,000
o 5,00,000 - 10,00,000
o 10,00,000 - 15,00,000

51
7. Which of the following investment avenues you have invested?
o Saving Account
o Public Provident Fund
o Post Office Saving
o Mutual Fund
o Debenture
o Q3Equity Share Market
o FOREX Market
o Gold
o Bank Fixed Deposit
o National Saving Certificate
o Government Securities
o Life Insurance
o Bond
o Commodity Share Market
o Real Estate (Property)
o Chit Fund
o If Other (Please Specify)

8.Do you have proper financial planning?

o Yes
o No

9.Do you consult any financial planner?

o Yes
o No
1. What kind of financial planning you option for?
o Goal-Based Financial Planning
o Comprehensive Financial Planning

2. Do you have systematic approach in investing?

o Yes
o No
o Not Sure
52
3. If yes, then in which plan you have invest?
o SIP
o STP
o SWP

4. What is your risk profiling?

o Extremely Risk Averse
o Moderately Risk Averse
o Risk Neutral
o Moderately Risk Oriented
o Extremely Risk Oriented

5. What kind of asset allocation you will prefer?

o Strategic Asset Allocation
o Tactical Asset Allocation
o Fixed Asset Allocation
o Flexible Asset Allocation

6. Duration you prefer for investment?

o Short Term
o Medium
o Long term

7. Are you aware of wealth management?

o Yes
o No

8. Do you know about portfolio management service?

o Yes
o No

53
9. Have you read any material on wealth management?
o Yes
o No

54