A

SUMMER INTERNSHIP PROJECT REPORT

ON
“A STUDY REGARDING RECORD KEEPING, REVIEW & WEALTH
MANAGEMENT INTRINSIC PART OF FINANCIAL PLANNING PROCESS”

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTERS OF
BUSINESSADMINISTRATION (MBA)

SUBMITTED BY

Aditi Prashant Wadekar

UNDER THE GUIDANCE OF

Dr . Prof. Vidyut Deshpande

SINHGAD BUSINESS SCHOOL, PUNE - 411 004

BATCH 2023-2025
CERTIFICATE

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 DECLARATION

I, the undersigned hereby declared that this Project titled as “A Study Regarding Record Keeping,
Review & Wealth Management Intrinsic Part Of Financial Planning Process
Wealthseva Organisation.”
written and submitted by me to SPPU, Pune, in partial fulfillment of the requirement of the award of the
degree of MASTER OF BUSINESS ADMINISTRATION (MBA) under the guidance of Prof. Vidyut
Deshpande Mam.

I further declare that to the best of my knowledge and belief, this project has not been submitted to this or
any other University or Institution for the award of any Degree.

Place: Pune

Date:

Name: Aditi Prashant Wadekar

Class: 2nd Year MBA (Finance)

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 Acknowledgement

It is a matter of pride and privilege for me to have done a summer internship project in Wealthseva
Organisation” and I am sincerely thankful to them for providing this opportunity to me.

I am thankful to “Sharmila Ghodke Mam” for guiding me through this project and continuously encouraging
me. It would not have been possible to complete this project without his / her support

I am also thankful to all the faculty members of Department of Management of Sinhgad Business School,
Pune and particularly my mentor “Dr.Vidyut Deshpande Mam” for helping me during the project.

Aditi Wadekar

(Name and Signature of the Student)

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 Index

Sr. No. TOPIC Page

No.
1 Executive Summary
2 Introduction
3 Objectives & Scope
4 Organization / Company Profile
5 Literature Review/ Theoretical
Background
6 Research Methodology ( to be written
Only For Research Based Projects)
For task based projects
Task Undertaken ( Describe task)
7 Findings & Observation
8 Conclusion & Contribution to the host
organization
9 References
Annexure

Table No. Table Heading Page No

1 Analysis Of Gender
2 Family Structure
3 Sector Which they employed
4 Annual Income
5 Stages Of Life

1.Executive summary
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“If you take control of your finances today, then you will not be a victim of them tomorrow.” - Emily G.
Stroud. This quote underscores the role of financial planning in navigating our lives. Financial planning is a
proactive approach to achieving financial security and your financial goals during economic fluctuations.
Financial planning is of utmost importance in today’s evolving and dynamic environment. This project aims
to shed light on the meaning, importance, and types of financial planning.

Financial Planning is a process of systematically managing your finances. It involves assessing income,
expenses, investments, and other elements to create a roadmap for effective wealth management.

Why Do we Need Financial Planning?

 Financial security

 Financial goals

 Wealth creation

 Emergency preparedness

 Peace of mind

In general usage, a financial plan is a comprehensive evaluation of an individual's current pay and future
financial state by using current known variables to predict future income, asset values and withdrawal plans.
[1]
This often includes a budget which organizes an individual's finances and sometimes includes a series of
steps or specific goals for spending and saving in the future. This plan allocates future income to various
types of expenses, such as rent or utilities, and also reserves some income for short-term and long-term
savings. A financial plan is sometimes referred to as an investment plan, but in personal finance, a financial
plan can focus on other specific areas such as risk management, estates, college, or retirement. In business,
"financial forecast" or "financial plan" can also refer to an projection across a time horizon, typically an
annual one, of income and expenses for a company, division, or department;[2] see Budget § Corporate
budget. More

specifically, a financial plan can also refer to the three primary financial statements (balance sheet, income
statement, and cash flow statement) created within a business plan. A financial plan can also be an estimation
of cash needs and a decision on how to raise the cash, such as through borrowing or issuing additional shares
in a company.[3]

Note that the financial plan may then contain prospective financial statements, which are similar, but
different, to those of a budget. Financial plans are the entire financial accounting overview of a company.
Complete financial plans contain all periods and transaction types. It's a combination of the financial
statements which independently only reflect a past, present, or future state of the company. Financial plans

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are the collection of the historical, present, and future financial statements; for example, a (historical &
present) costly expense from an operational issue is normally presented prior to the issuance of the
prospective financial statements which propose a solution to said operational issue.

2.Introduction

Wealth Management

Wealth Management as a concept originated in year 1990's in the US. Essentially it is the investment
advisory covering financial planning that provides individuals with private banking/ asset management/
taxation advisory & portfolio management. Warren Buffett is the most successful investor in world. He says
that "The basic ideas of investing are to look at stocks as business, use the market's fluctuations to your
advantage, and seek a margin of safety. That's what Ben Graham taught us. A hundred years from now they
will still be the cornerstones of investing". He is even called as wealth creator. Wealth Management means:
Wealth management is a high-level profession

Wealth Management means:

Wealth management is a high-level professional service that combines financial/investment advice,

accounting/tax services, retirement planning and legal/estate planning for one fee. Investors work with a
single wealth manager who coordinates input from financial experts and can include coordinating advice
from the investors own attorney, accountants and insurance agent. Some wealth managers also provide
banking services or advice. In others words, it is basically an investment advice or assistance to manage
person's financial needs. These services are offered to investors in packages to provide benefits with two
main goals growth and safety of their existing investments.

Financial Planning Everyone has needs and aspirations. Financial Planning is an approach to assess the
adequacy of income and assets of a person to meet the financial requirements for fulfilment of these needs
and aspirations.

The role of financial planning has been increasing in the market because:

 Needs and aspirations of people are ever-increasing. This increases the financial challenge that people
face. Investors need to be counseled on the difference between needs (essentials) and wants (desires).
Prioritization of expenses is critical for people who are struggling to make both ends meet.

 Joint families are giving way to nuclear families. The nuclear family stays in a separate house. The rentals
or the acquisition cost of a house, are an important financial need to plan.

 In a nuclear family, the individual is responsible for his immediate family. The extended family, staying
under a different roof, cannot be expected to support the regular financial needs of the individual .
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 The period of caring for individuals is reducing, while the longevity (life span) of people is increasing.
This means that incomes earned over a shorter time period need to finance the needs over a longer period of
time. Hence the need for retirement planning.
 Income levels are going up. Higher investible surplus needs to be invested prudently for the future. Hence
the need for professional financial planning advice.
 The financial assets and liabilities that are available in the market for various needs are getting more and
more complex. It is difficult for a layman to have a comprehensive understanding of these financial products.
 Tax provisions keep changing. People need to plan their taxes and ensure that they take full benefit of the
concessions available. This has opened the doors for professional tax advisers.
 Increasing complexities in family structure can create problems while transfer wealth to the next
generation. Therefore, estate planning is important.
A professional financial planner helping individuals navigate these challenges is an important member of our
society. The role and influence of financial planners is bound to grow in India.
Types of financial plans :
1. Cash Flow Planning
Cash flow planning manages what comes in and goes out from your accounts. It is a regular process, usually
done monthly or annually. You can make informed financial decisions by keeping track of your cash flows.
It helps you avoid unnecessary expenses and work towards your goals with greater control.
Here is a quick breakdown of the elements of cash flow planning:
 Inflows: Identify all sources of income such as salary or business/profession income, rental income,
income from investments, etc.
 Outflows: Recognise all your fixed and variable expenses like groceries, rent, utility bills,
subscriptions, shopping, etc.
 Emergency Fund: A percentage of your income should be contributed to this fund. It acts as a
cushion for any unforeseen events.
 Surplus Or Deficit: Calculate the difference between total inflows and outflows. A surplus is an
extra cash that can be saved or invested wisely. A deficit calls for attention to spending and creating
more income sources.
2. Investment Planning
This involves strategically analysing and allocating your surplus money to diversified investment avenues.
The objective is to maximise your income levels and mitigate risks. It starts with defining your goals, risk
tolerance, and time horizon. Different types of investors based on their investment style are categorised as
follows:
 Conservative Investors: They prefer low-risk and stable investments and focus on preserving
capital. Examples: Blue chip stocks, FDs, bonds, etc.
 Moderate Investors: They like a balance between risk and reward and include a mix of options
promoting diversification. Examples: Corporate bonds, SDIs, stocks, REITs, etc.
 Aggressive Investors: They are willing to take high risks for high returns and hold investments for a
long period. Examples: stocks, startup equity, high-yield bonds, etc.

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3. Insurance Planning
It is more or less a safety net for your assets, health and life, protecting you from unexpected problems. This
includes insurance for health, life, accidents, vehicles, property, etc. The aim is to create a well-planned
strategy that safeguards you and your assets from unnecessary spending.
Tips For Insurance Planning
 Carefully analyse your life situation to determine the types and amounts of insurance coverage you
need.
 Understand the coverage, terms, and premiums associated with different policies.
 Periodically review your insurance plans to ensure they align with your current situation.
 Evaluate and compare several insurance providers to get the best deal.
 Ensure you account for all the insurance-related expenses in your budget.
4. Retirement Planning
Retirement planning is like crafting a financial roadmap for your stress-free retirement life. This involves
assessing your current income, expenses, savings, and investments to build a substantial retirement fund. It is
also essential to consider factors like inflation, future lifestyle preferences, and unexpected expenses.
Tips For Retirement Planning
 Start investing and saving as early as possible. Compounding helps your investments to grow
exponentially.
 Clearly define your post-retirement lifestyle goals.
 Go for investment diversification across the risk-reward spectrum.
 Take advantage of Provident funds (Employee Provident Fund and Public Provident Fund) and the
National Pension Scheme (NPS).
 Regularly review and adjust the plan.

Investment Options For Retirement Planning

 PPF: 15-year savings scheme | Indian Government-backed | Approx returns 7.6%
 SDIs: Rated, listed, and regulated | Non-market linked | Returns of up to 17% IRR
 SIP: Benefit from compounding | Convenient way to invest in MF | Minimum investment INR 500
 NPS: Market-linked I Indian Government-backed I Tax benefits
5. Tax Planning
It inculcates organising your finances to minimise your tax burden. Tax planning aims to optimise your
finances by taking advantage of tax-efficient incentives and investments.
Tips For Tax Planning
 Understand different income tax slabs in India and stay updated.

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  Utilise available tax deduction sections like Section 80C (for LIC, Tuition Fees, PPF, ELSS, etc.) or
Section 80D (health insurance premiums).
 Keep proper records of your income, expenses and tax-exempt investments.
 Pay advance taxes to avoid any interest/penalty and a significant outflow.
6. Estate Planning
Estate planning is planning to manage and distribute your assets in your absence. It incorporates legal papers
like wills, trusts, and power of attorney for specific assets to avoid potential conflicts among heirs.
Tips For Estate Planning
 Keep beneficiary designations up to date for life insurance, etc.
 Ensure all your bank accounts, demat accounts, LICs, and other investments have nominee details.
 Designate a trustworthy executor to manage the estate.
 Document everything regarding wills, legal papers, etc.

 Consider establishing trusts.

3. Objective of the study:

 .To manage income and expenses

 To Manage risks
 To establishing a financial roadmap
 To setting clear goals
 To regular monitoring
 To manage relationships with investors and board of directors

3. Scope of study:
 Financial planning
Creating financial plans for clients to achieve their goals, such as retirement, education, or legacy
objectives. They may also help clients establish investment objectives.
 Financial analysis
Reviewing clients' financial statements, cash flow, and other indicators of financial health. They may also
conduct financial audits at the start of a new client relationship, assessing factors like income, debts, and
capital.
 Investment advice
Providing guidance on investments that align with clients' financial objectives and risk Risk management
Helping clients assess and manage financial risk, such as setting up insurance policies and creating
emergency funds.
 Tax planning

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Identifying tax-efficient investments, deductions, and credits to maximize tax liabilities. They may also offer
advice on tax solutions.
 Life event planning
Offering specialized advice on how key life events, such as marriage or retirement, may affect clients'
finances.
 Client relationships
Maintaining good relationships with clients and adapting their advice and strategies to meet unexpected
changes in circumstances. They may also meet with clients regularly to assess how recent life changes may
affect their financial plans.

4. Organization/ Company Profile -

1)Name Of the Organisation – Wealth Seva

2) Mission Statement, Vision, Slogan, Logo of organisation –

 Mission - We endeavor to empower our clients and improve their financial lives through high quality
financial advice. We leverage our vast knowledge in order to accomplish their goals of long term
wealth creation for a stable and confident financial future. Our unbiased financial advice makes sure
that our clients are right on the path to secure and financial well-being in the future.
 Wealth Seva’s Vision –
Achieve Financial Stability, Fulfil All Goals In Any Eventuality & Generate Optimum Returns With
Lowest Possible Anxieties, Without Disturbing Our Todays Life Style & Have Peace In Investing.
 Wealth seva’s Investing strategy
We Do Not Rely On Picking The Right Sector, Or Timing Next Recession. We Rely On High Saving
Rate, Patience & Optimism That Global Economy Will Create Value Over Next Several Decades.
 Logo Of Organisation –

Current Logo -

Old Logo -

3) Organization chart –

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 Wealth Seva: Helping Drive Your Wealth Journey

4) Location, Product range & variety –

 Location of Wealthseva organization - Flat 003, Abhijit Co-op Society, Paud Rd,
Flyover, Bharatkunj -2, Erandwane, Pune, Maharashtra 411029
 Product range & variety -
 Mutual Fund
 Systematic Investment Planning
 Life Insurance
 Health Insurance
 Tax Advisory
 Estate Planning
 Retirement Planning
 Portfolio management

5) Competitors –
All Mutual fund distributors and insurance providing companies
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6) Branches and Offices –
Wealthseva has only 1 branch in Pune.
7)Historical developments of the company –

We Are a Team of Professional Consultants With 17 Years Of Experience In Investment & Risk Management
Industry. Having Our Base in Pune We Cater Pan India & N.R.I. Clients. We Specialize in Total Family
Wealth Management Under 1 Roof May It Be Financial Planning-Execution- Monitoring or Wealth Transfer.
Wealth seva has unique concept of Investment Passbook and Investment anniversary celebrations. our focus
is on the Clients investment psychology which is most neglected but core to any wealth journey.

Wealth seva provides personalised financial planning and overall wealth management. right from client
financial education, to monitoring the wealth journey and transferring it to next generation under one roof .

Providing personalised financial planning services to more than 1500 individuals. Having a team of certified
professionals and staff for backend support. With 100 crore yearly investment and 1000 crore Risk under
management.

5. Theoretical Background –.

Wealth management is a comprehensive approach to financial planning and investment management aimed
at optimizing the wealth of individuals and families. This literature review provides an overview of the key
concepts, theories, and best practices related to wealth management. The purpose is to present a
comprehensive understanding of the subject and inform the project report on wealth management. There is
some review on Wealth Management are taken from different books & authors are given below:-

BY BOOKS:-

Wealth Management and Financial Planning: Wealth management involves the integration of financial
planning and investment management to achieve the long-term financial goals of individuals. It encompasses
various aspects such as retirement planning, tax planning, estate planning, and risk management. The
literature in this area emphasizes the importance of aligning investment strategies with individual goals and
risk tolerance.

Portfolio Management and Asset Allocation: Asset allocation is a critical component of wealth management,
where investments are allocated across different asset classes to achieve diversification and risk
management. The literature highlights the role of modern portfolio theory in asset allocation and the use of
techniques such as mean-variance optimization and risk-adjusted returns in portfolio construction.

Investment Strategies and Financial Markets: The literature on investment strategies in wealth management
covers a range of approaches, including active versus passive management, value investing, growth

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investing, and factor-based investing. It explores the impact of market efficiency, , behavioral biases and
macroeconomic factors on investment decision making.

Risk Management and Wealth Preservation: Effective risk management is crucial in wealth management to
protect capital and preserve wealth. The literature discusses various risk management strategies, including
diversification, hedging, and the use of alternative investments. It also examines the role of insurance, estate
planning, and asset protection in mitigating risks.

Behavioral Finance and Investor Psychology: Understanding investor behavior and psychology is essential
for wealth managers. The literature on behavioral finance explores cognitive biases, emotional decision-
making, and herd behavior that influence investment choices. It provides insights into the application of
behavioral finance principles in wealth management, such as goal based investing and investor education.

Financial Planning in India:- Mutual Fund distributors and others involved in selling or distributing mutual
funds need to pass the prescribed examination before they can start selling mutual fund schemes. However,
no such requirements have been set for financial planners and wealth advisers. Securities & Exchange Board
of India (SEBI) has come out with a concept paper on the proposed regulatory structure for investment
advisers. The highlights are as follows:  There is an inherent conflict of interest between a distributor
earning a commission as agent of a product manufacturer (such as a mutual fund) and performing the role of
financial adviser claiming to protect the investor's interests. The proposed model to tackle this conflict of
interest is as follows:  The person who interfaces with the customer should declare upfront whether he is a
financial advisor or an agent of the companies.  Advisers should be governed  They should be subject to
Investment Advisors Regulations.  Advisors should acquire higher level of qualifications.  They may act as
advisor to investor for multiple financial products.

Financial Planning to Wealth Management

Financial planning seeks to ensure adequacy of assets and cash flows for meeting the financial goals of the
Investor. In the case of a wealth management Investor, adequacy of assets is not an issue. The Investor will
have the assets, though cash flow (liquidity) can be an issue if not suitably invested. A wealth manager seeks
to understand what the Investor wants with the wealth viz. grow the wealth with an openness to take risk; or
consolidate the wealth with a conservative approach to risk; or preserve the wealth while avoiding risk to the
extent possible. Different asset allocation mix would be appropriate for each of these profiles. Wealth
Management deals with creation, accumulation, preservation and of wealth.

Wealth Management in India

India's wealthy are relatively young compared with their international counterparts and, hence, take a
different approach to wealth management. The demographic difference presents an opportunity to create new
products to address the needs of a young population and leverage new technologies, such as social- and

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mobile-enabling investing applications as a key differentiator. India's wealth management services sector is
largely fragmented, which isn't surprising given the industry is still in its early days. Hence, it is
recommended that firms take a long-term view while evaluating potential return on investment. Given the
market and a demographic and regulatory environment that is significantly different from elsewhere in the
world, we recommend wealth managers consider the following to succeed in the Indian market:  Build your
brand and focus on overcoming the trust barrier.  Invest in advisor technology to improve advisor
productivity and retention.  Evaluate a partnership-based model, coupled with innovative use of technology,
to increase reach. Focus on transparency and compliance, while targeting customers with attractive, segment
focused products.

 Though wealth management is a new concept for India, some companies are started working in this
direction. Here is list of some companies:

1. ICICI Asset Management Company

2. HDFC Asset Management Company

3. Reliance Asset Management Company

4. UTI Asset Management Company

5. Birla Sun Life Asset Management Company

6. Kotak Mahindra Asset Management

7. Religare Asset Management Company Company

8. Tata Asset Management

9. Franklin Templeton

10. L & T Finance Limited

11. BNP Paribas Asset Management Company Limited

12. Morgan Stanley STBF

13. Sundaram Asset Management Company

14. Axis Asset Management Company

15. Bajaj Holdings or Bajaj Capital

16. Motilal Oswal Asset Management Company

17. Edelweiss Asset Management Limited

18. Muthoot Asset Management Company

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 Some are Indian companies whereas some are foreign companies who have started giving guidance on
wealth management to customers

Investment Avenues -

Investment Avenues are different ways that you can invest your money. Following investment avenues that
are considered in this report are as follows

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Some important Investments Avenues are explained below

: 1. Mutual Funds:-

A mutual fund is an investment vehicle that is made up of a pool of funds collected from many investors for
the purpose of investing in securities such as stocks, bonds, money market instruments and similar assets.
Mutual funds are operated by money managers, who invest the fund's capital and attempt to produce capital
gains and income for the fund's investors. A mutual fund's portfolio is structured and maintained to match the
investment objectives stated in its prospectus.
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2. Life Insurance Life:- Insurance is a protection against the loss of income that would result if the insured
passed away. The named beneficiary receives the proceeds and is thereby safeguarded from the financial
impact of the death of the insured. The goal of life insurance is to provide a measure of financial security for
your family after you die. So, before purchasing a life insurance policy, you should consider your financial
situation and the standard of living you want to maintain for your dependents or survivors.

3. Debentures & Bonds:- A debenture is a type of debt instrument that is not secured by physical assets or
collateral. Debentures are backed only by the general creditworthiness and reputation of the issuer. Both
corporations and governments frequently issue this type of bond to secure capital. Like other types of bonds,
debentures are documented in an indenture. There are 2 types of debentures: Convertible and nonconvertible.
A bond is a debt investment in which an investor loans money to an entity (typically corporate or
governmental) which borrows the funds for a defined period of time at a variable or fixed interest rate.
Bonds are used by companies, municipalities, states and sovereign governments to raise money and finance
a variety of projects and activities.

4. Equity Market:- Equity market one of the most vital areas of a market economy because it gives
companies access to capital and investors a slice of ownership in a company with the potential to realize
gains based on its future performance. The securities traded in the equity market can be either public stocks,
which are those listed on the stock exchange, or privately traded stocks.

5. Commodity Market:- A physical or virtual marketplace for buying, selling and trading raw or primary
products. For investors' purposes there are currently about 50 major commodity markets worldwide that
facilitate investment trade in nearly 100 primary commodities. Commodities are split into two types: hard
and soft commodities. Hard commodities are typically natural resources that must be mined or extracted
(gold, rubber, oil, etc.), whereas soft commodities are agricultural products or livestock (corn, wheat, coffee,
sugar, soybeans, etc.)

6. FOREX Market:- FOREX is the market in which currencies are traded. The FOREX market is the largest,
most liquid market in the world, with average traded values that can be trillions of dollars per day. It includes
all of the currencies in the world. There is no central marketplace for currency exchange: trade is conducted
over the counter. FOREX transactions take place on either a spot or a forward basis.

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 Chapter 3: Task Undertaken

Task Undertaken for Task based project

My task in wealth seva is as follows:

 I worked with financial advisor in the preparation and follow up on client meetings.
 I did entry of client related information and financial data into planning software and various
investment related activities
 Created the investment passbook of clients.

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 1) It includes Clients personal information like spouse details, child details, birth dates, birth places,
health history, hight weight of client as well as family members, all KYC related documents, client
work profession and where he is working with designation.
2)Analysed the family vision goals of clients, risk analysis, debt analysis all points are covered
3)Income out go specific sheet of investment passbook shows the income and expenses of the client
and family. Income from various sources like Self earned income through job or business, bonus or
incentives, rental income, dividend income, interest income, other incomes etc. It shows expenses of
client expenses like lifestyle expenses it includes house expenses, personal expenses, other monthly
expenses, family vacation , society maintenance and tax ,insurance etc.
4)Goal Calci shows the calculation of goals. Goals like Retirement of client, children education
planning, other goals like travelling worldwide, buying luxurious home, buying car etc.
5) Investment summary of clients it shows all investment of client. Investment of Mutual fund,
Insurance policies, real estate properties, and any other investment of client shown in investment
summary. It is detailed summary of investment. When it is invetsed? when it will get mature? when it
will give benefits? Month and year of starting investment, year of last payment, current market value
etc.
 Analysed the wealth management steps of financial planning process.
 Analysed risk taking ability or capacity of clients.
 Yearly Review Meets – A Record, Review, Restructure system of Clients
 Discuss on Goal based portfolio to address concerns and assets allocation of clients.
 Designed investment plan for clients.

 Role of Financial Planner/ Wealth Manager –

The financial planner's fundamental role is to ensure that the investors have adequate money/ wealth
for various financial needs/ goals.
While performing this role, financial planners offer some or all of the following services:
 Preparing a financial blue print for the investors future
 Advice on investment in share market
 Advice on investment in small savings schemes and other debt instruments
 Advice on investment in mutual funds and other investment products
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  Suggesting a suitable asset allocation based on risk profile of the investors
 Management of loans and other liabilities
 Insurance planning and risk management
 Tax planning
 Planning for smooth inheritance of wealth to the next

 Some cases which I handeled during my Internships –

Case 1:
Name – Mr. Vinod Jadhav
DOB – 19-06-1958
Age – 52 yrs 10 months
Employment – Employed with family business ( spouse is the proprietor ) and is the sole key man of the said
business.
Under insured with the following dependents.
Wife – Kavita Jadhav DOB – 09/05/1966 Age – 44 yrs 11 mts
Son – krishna Jadhav DOB – 13/11/1989 Age – 21 yrs 5 mts
Daughter – Shreya Jadhav DOB – 16/11/1993 Age – 17 yrs 6 mts

Plan needed for Retirement at Age of 65 Yrs. With a current monthly surplus of approx. Rs.10000.00
1) Invest Rs. 3000 per month in a conventional pension plan for 13 yrs. That might build up acorpus of
around Rs.7,00,000
2) Invest Rs.3000 per month in PPF for 13 yrs that might build up corpus of around Rs. 7,70,000.
3) Invest Rs.3250 per month for 13 yrs in risk associated instruments that has the potential to build a
corpus of around Rs.11,00,000.
4) Allot approximately Rs. 750 per month i.e approx. Rs.4500 half yearly for protection worth Rs.
5,00,000 for 7 yrs.
5) After 7 yrs. Invest the unutilized Rs. 750 per month for the next 6 yrs that might build up a corpus of
around Rs. 75000
6) The Expected corpus after 13 yrs from the above = Rs. 26,45,000

Case 2 –

Name – Mr. Ashim Kumar Das

D.O.B – 11.07.1980

Age – 41 yrs

Employment – Service

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Present Financial Situation

1. Loan / Liability: No but intend to avail home loan after 4 yrs

2. Take home pay: Rs. 13,50,000.00 per annum after deduction of Tax liability

3. Current Monthly house hold expense: Rs. 40,000.00 i.e. Rs.4,80,000.00 per annum

Hence, current monthly investable surplus = Rs. 72,500.00 i.e. Rs.8,70.000.00 per annum Cash available for
investment: Rs.2,50,000.00

Goals As Per Discussion:

1. Rs.20,00,000.00 for down payment to buy a property worth Rs. 80,00,000.00 after 4 yrs i.e. on or after
July,2018

2. Buy a bigger car in the range of Rs. (15 to Rs. 20) lacs in the year 2020 i.e. after 6 yrs.

3. Corpus of Rs. 25,00,000.00 after 20 yrs i.e. on or after July,2034

Hence, current monthly investable surplus = Rs. 72,500.00 i.e. Rs.8,70.000.00 per annum Cash available for
investment: Rs.2,50,000.00

Suggestion: Prioritization along with revamping of goal is required to achieve the above mentioned goals.

GOAL 1

PROGRAMME Investment of Rs. 29,000.00 per month in Risk Related SIP has the potential to generate Rs.
16,50,000.00 in 4 yrs @ 12% return compounded on an annualized basis. Investment of Rs.2,62,000.00
lump sum in a Risk Averse Fund will be able to generate Rs. 3,50,000.00 in 4 yrs at 7.5% return
compounded on an annualized basis.

GOAL 2

PROGRAMME Investment of Rs. 15,500.00 per month in Risk Oriented SIP has the potential to generate
Rs. 15,00,000.00 in 4 yrs @ 12% return compounded on an annualized basis.

GOAL 3

PROGRAMME Investment of Rs. 5,100.00 per month in PPF has the potential to generate Rs. 25,00,000.00
in 20 yrs @ 7% return compounded on an annualized basis.

GOAL 4

PROGRAMME Investment of Rs. 7170.00 per month in PPF has the potential to generate Rs. 50,00,000.00
in 24 yrs @ 7% return compounded on an annualized basis. Investment of Rs. 7170.00 per month in Pension
Fund may fetch around Rs. 46,00,000.00 in 24 yrs @ 6.5% compounded on an annualized basis and also has

22
an built in life cover of approximately 21 lacs. Investment of Rs. 9380.00 per month in Risk Related SIP has
the potential to generate Rs. 15,000,000.00 in 24 yrs @ 13% compounded on an annualized basis.

Risk Factor

From the above plan the total investment requirement per month = Rs. 45,500.00 out of which

Rs.53,880.00 in monthly investment in risk oriented schemes i.e. 73.5%

Rs.19,440.00 Monthly investment in risk averse schemes i.e. 26. 5% of

Total monthly investment of Rs.73,320.00 i.e. approximately 58% in risk averse instruments

36% in Risk bearing instruments and 06% for protection purpose

CHAPTER-5

Data Analysis

Demographics are characteristics of a population (individual 50). Characteristics such as race, ethnicity,
gender, age, education, profession, occupation, income level and marital status, are all typical examples of
demographics that are used in surveys.

1.Analysis of Gender The following table show that how many males are there & how many woman’s are
there :-

23
 MALE 24
FEMALE 26

Gender

Male
female
48%
52%

From the above figure show that 48% respondents are males and 52% respondents are female.

2. Family Structure From the following table we identify that there is Joint family or Nuclear family:-

Joint 22
Nuclear 28

24
 Family Ratio

44% Joint
56% Nu-
clear

From the above figure show that 44% respondents are joint family and 56% respondents are nuclear family.

3. Sector which they employed From the following we understand that the individual are work

Government Sector 5
Private Sector 15
Business Sector 12
Professional Sector 14
Other Sector 4

SECTOR WHICH THEY

EMPLOYED
8% 10%

28%
30%

24%

Government Sector Private Sector Business Sector

Professional Sector Other Sector

The above graph says 10% respondent are work in government sector. 30% respondent are work in private
sector. 24% respondent are work in business sector. 28% respondent are work in professional sector. 8%
respondent are work in other sector.

4. Annual Income (In Rs.) In this following table we analyzed that the annual income of the people:-

25
 Up to 2,00,000 15
2,00,000 – 5,00,000 23
5,00,000 – 10,00,000 10
10,00,000 – 15,00,000 2

Annual Income

4%
Up to 2,00,000
20% 30% 2,00,000 - 5,00,000
5,00,000 - 10,00,000
10,00,000 - 15,00,000

46%

From the above graph show that 30% respondent earns around up to 2,00,000 per year. 46% respondent
earns around 2,00,000 – 5,00,000 per year. 20% respondent earns around 5,00,000 – 10,00,000 per year. 4%
respondent earns around 10,00,000 – 15,00,000 per year.

5. Stages of Life

In this we identify the stages of life of the people

Young and Unmarried 15

Married with no children 7
Married and having young children 12
Married and having older children

Retirement 6

26
 Stages Of Life

15% 13%

18%

25%

30%

Young & Unmarried Married having no children Married having young children
Married having older children Retirement

From the above graph show that 30% respondent are from young and unmarried. 14% respondent are from
married having no children. 24% respondent are from married having young children. 20% respondent are
from married having older children. 12% respondent are from retirement stage of life.

Chapter 7: DATA INTEPRETATION

1. Do you have proper financial planning?

27
 35
Do you have proper financial planning?
30

25

20

15

10

0
YES NO

Interpretation:-

The above data show that 64% (that is 32 out of 50) of surveyed respondent have proper financial planning
of their income, the remaining 36% (that is 18 out of 50) respondent don’t have any proper planning which is
an issue in this fast growing economy.

2. Do you consult any financial planner?

Do you consult any financial planner?

35

30

25

20

15

10

0
YES NO

Interpretation:- By the above data show that around 58% (that is 29 out of 50) of respondent consult
financial planner, whereas 42% (that is 21 out of 50) proportion respondent do not consult any financial
planner which might lead to inefficient wealth management.

3. Do you have systematic approach to investing?

28
 Do you have systematic approach to invest-
ing?
25

20

15

10

0
Yes No Not Sure

Interpretation:- This graph show that how much respondent know about systematic approach of
investment. Around 44% (that is 22 out of 50) of respondent know about systematic approach,
24% (that is 12 out of 50) respondent preferred for comprehensive financial planning. 32% (that
is 16 out of 50) respondent are not sure about systematic approach.

4. If yes, then in which plan you have invested?

29
 If yes, then in which plan you have invested?
30

25

20

15

10

0
SIP SWP STP

Series1 Column1 Column2

Interpretation:-

This graph only those people respond that said yes in previous question and know about systematic
approach. Around 95% (that is 25 out of 50) of respondent have SIP as their systematic approach, remaining
that is (10 out of 50) respondent are invested in SWP, 15 respondent in STP.

5. What is your risk profiling?

What is your risk profiling?

25

20

15

10

0
Extremely Risk Moderately Risk Risk Neutral Moderately Risk Extremely Risk
Averse Averse Oriented Oriented

30
Interpretation:- From the above graph show that there are 6% (that is 3 out of 50) respondent go for
extremely risk averse, 20% (that is 10 out of 50) respondent go for moderately risk averse, 44% (that is 22
out of 50) respondent go for neutral risk, 24% (that is 12 out of 50) respondent go for moderately risk
oriented, 6% (that is 3 out of 50) respondent go for extremely risk oriented.

6.What kind of asset allocation you prefer?

What kind of asset allocation you prefer?

18
16
14
12
10
8
6
4
2
0

Interpretation:- The above graph explain that 20% (that is 10 out of 50) respondent prefer strategic asset
allocation, 30% (that is 15 out of 50) respondent prefer tactical asset allocation, 34% (that is 17 out of 50)
respondent prefer fixed asset allocation, 16% (that is 8 out of 50) respondent flexible asset allocation.

31
7. Duration you prefer for investment?

Duration you prefer for investment?

30

25

20

15

10

0
Short Term Medium Term Long Term

Interpretation:- By this graph we analysis that 20% (that is 10 out of 50) respondent prefer short term
investment, 48% (that is 24 out of 50) respondent prefer medium term investment, 32% (that is 16 out of 50)
respondent prefer long term investment.

8. Do you know about portfolio management services?

Do you know about portfolio management services?

26.5

26

25.5

25

24.5

24

23.5

23
Yes No

32
Interpretation:-

By this graph we identify that 52% (that is 26 out of 50) respondent know about portfolio management
services, 48% (that is 24 out of 50) respondent are not have any idea about portfolio management services.

33
 CHAPTER 8: FINDINGS AND OBSERVATIONS

Observations:

There are some points which I observed and they are below:-

 Some of them young and unmarried people don't have proper financial planning.

 On other hand married and having young & older children prefer for financial planning
and do consult with financial planner to manage their asset mix.

 We can categorize people into 4 segments i.e. young and married, married with no
children; married and having young children; married and having older children and
retirement.

 Mostly people prefers goal-based financial planning as they invest in various asset mixes.

 Most of the people are interested to invest in mutual fund, and some investors prefer
systematic approach based investment. But on other hand we can say that most of the
respondent doesn't know the benefits of systematic approach.

 By the data we identify that most of the people prefer medium term duration for the
investment.

There are some General/Minor Observation which mentioned below:-

 Respondent who are young either unmarried & married are not aware how to balance
uncertainty with various asset mix.

 Tactical asset allocation is preferred by that respondent who invests in risky market where
as fixed asset allocation is preferred by most of the respondent as their risk is neutral.

 By the data we notice that long term horizon is mostly prefers by fixed asset allocation
respondent and even they have proper financial planning.

According to data we understand that 72% people are aware about wealth management, but
rest of them are not aware about the wealth management. By this most of the people are not
read anything about wealth management and not have any idea about wealth management

34
 Some respondent believe that wealth management is systematic management of all the
income or investment.

CHAPTER 9:

Conclusion And Contribution To The Organisaton.

Conclusion:

 Effective communication and relationship management significantly enhance client satisfaction and
trust.
 Identifying and mitigating risks is crucial for protecting client assets and ensuring long-term financial
stability.
 Staying informed about market trends and economic factors enables financial planners to make
proactive and informed investment decisions.
 Continuous professional development is vital for financial planners to adapt to changing regulations
and evolving client expectations.
 The insights gained from this project can guide further exploration and practice in the wealth
management sector, promoting better financial decision-making.
 Utilizing innovative financial tools improves efficiency in portfolio management and enhances the
overall client experience.

Key Contributions

35
 Client Interaction and Relationship Building: I assisted in client meetings and follow-ups, helping to
strengthen relationships and enhance client satisfaction. My involvement in preparing meeting materials
allowed for more efficient and organized interactions.

 Research and Analysis: I conducted thorough market research and analyzed investment options,
contributing to the development of tailored financial strategies for clients. This research supported the
team in making informed decisions and recommendations.

 Portfolio Management Support: I helped in the monitoring and evaluation of client portfolios,
providing insights on performance metrics and potential adjustments. This hands-on experience
improved my understanding of portfolio management processes.

 Administrative Efficiency: I streamlined certain administrative processes by implementing new

organizational tools and templates, which improved team productivity and communication.

 Team Collaboration: My ability to collaborate effectively with team members fostered a supportive
work environment. I participated in brainstorming sessions, bringing fresh perspectives that contributed
to innovative solutions.

36
 CHAPTER 10

BIBLIOGRAPHY

Books:-

 Wealth Management and Financial Planning

 Portfolio Management and Asset Allocation
 Investment Strategies and Financial Markets
 Risk Management and Wealth Preservation
 Behavioral Finance and Investor Psychology

Websites:-

 Magazines and Publications

1. Financial Planning: financialplanning.com

2. Wealth Management: wealthmanagement.com

3. Barron’s: barrons.com

4. Forbes: forbes.com

5. The Wall Street Journal: wsj.com

 Online Resources

1. NerdWallet: nerdwallet.com

2. Investopedia: investopedia.com

3. Morningstar: morningstar.com

4. Kiplinger’s Personal Finance: kiplinger.com

5. Financial Times: ft.com

 Some Journals and Articles of Financial management

Piele, Linda, and JoAn S. Segal. "ACRL’s financial plan." College & Research Libraries News 49, no. 11
(February 12, 2020): 760–73. http://dx.doi.org/10.5860/crln.49.11.760.

Mooney, Attracta. 2016. “How Solo Star Fund Managers Stack Up against the Team Players.” Financial
Times (13 July).

Morningstar. 2016. “Fund Managers by Gender.”

37
CFA Institute. 2017a. Fintech 2017: China, Asia, and Beyond. Research report.
2017b. Future State of the Investment Profession. Research report.
2018a. Fintech 2018: The Asia Pacific Edition. Research report.
2018b. Investment Firm of the Future. Research report.
2019. Driving Change: Diversity & Inclusion in Investment Management. Research Report.

38
ANNEXURE

39