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Gameloft Casestudy1

Gameloft, a global video game company, sought to increase user acquisitions for their games 'Assassins Creed' and 'Asphalt'. By utilizing DMG's Traffiliate for Mobile, they created targeted ad campaigns that led to a 600% increase in downloads and a 30% improvement in conversion rates within four weeks. The successful approach prompted the expansion of campaigns to additional markets, enhancing performance across 11 countries.

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23 views1 page

Gameloft Casestudy1

Gameloft, a global video game company, sought to increase user acquisitions for their games 'Assassins Creed' and 'Asphalt'. By utilizing DMG's Traffiliate for Mobile, they created targeted ad campaigns that led to a 600% increase in downloads and a 30% improvement in conversion rates within four weeks. The successful approach prompted the expansion of campaigns to additional markets, enhancing performance across 11 countries.

Uploaded by

vengermayah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DMG Case study: Gameloft

Challenge
A worldwide interactive entertainment video game company
headquartered out of Paris, France, Gameloft focuses on
producing games for the mobile phone handsets and home,
with award winning games such as 'Assassins Creed', 'The
Oregon Trail' and 'Rise of the Lost Empires'. Gameloft was
interested in generating large volumes of acquisitions across
multiple territories for the games 'Assasins Creed' and 'Asphalt'
while expanding their registered user base and scaling up
mobile users from their mobile search campaigns.

The Approach
Using Traffiliate for Mobile, DMG aggregated information from
multiple platforms and traffic sources to gain visibility into
downloads across media, markets, operating systems and phones. Based on the data,
Gameloft designed customized localized banner ads for feature phone users in two major
markets in South East Asia. Based on the results collected by Trafilliate, DMG continuously
fine-tuned the campaign to continually raise the bar on campaign performance.

Results
Downloads increased by 600% and conversion rates
improved by 30%, in less than 4 weeks.
New Android Smartphone campaigns were subsequently added to the program in the
US, Latam and Europe, improving results in over 11 countries.

“We are happy to partner with DMG to pioneer new optimization techniques and
strategies to help maximize acquisitions and provide optimal results.“
- Rodrigo Mejia Acquisition Manager, Gameloft

Visit www.dsnrmg.com for more of our success stories

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