TILAK MAHARASHTRA VIDYAPEETH

DEPARTMENT OF MANAGEMENT

B.Sc in BUSINESS ADMINISTRATION (B.Sc.BA)

SYLLABUS
For
Ist Year
(According TO NEP 2020 guidelines)

(Applicable from 2024)

1
 SEMESTER- II

TILAK MAHARASHTRA VIDYAPEETH

DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE Introduction to HRM
CATEGORY Core
COURSE CODE BSBA24-211
PAPER NO 1
MARKING SCHEME End-Semester (EXT): 60 Continuous evaluation (INT): 40
CREDITS – MARKS Total: 100 Credits: 3 Passing: 40%
Theory : Yes Practical : NA
TEACHING HOURS Theory: Yes Practical: NA

COURSE OBJECTIVE:
• To enable the students to bring insights into the basics of human resource management and its
implications in today’s world.
• To familiarize the students with the importance of human resource in the present day organizations
and its subsequent management as a resource.

COURSE OUTCOMES:
• After completion of the course, student will be able to:
• Understand the basic concepts which characterize the field of human resource management.
• Understand how human resource is acquired and trained
• Understand how a company arrives at the best possible fit for its employee’s vis-à-vis the tasks
given to them.
COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

2
No content teaching- INT EXT
learning
hours per (continuous (end-sem)
unit evaluation)

1 Human Resource Planning:

• Introduction
• Definition
• HRP & Strategic
Planning
• Activities in HRP
• HRP & Environment 10 10 NA 8 12
scanning
• Importance of HRP
• Factors affecting HRP
• HRP implementation
• Succession Planning
• Barrier to HRP
2 Relationship of Job
Requirement and HRM
Functions
• Job Analysis –
Process
Responsibilities
gathering
information,
approaches to job 10 10 NA 8 12
analysis.
• Job description – job
title, job
identification
section, job duties,
• Problems with Job
Descriptions,
• Job Design
• Job Enrichment
3 International Human
Resource Management

• Approaches to
Global Staffing
• Expatriate
10 10 NA 8 12
Management
• Impact of Expatriate
Staffing
• Concept of Host
country national
• Concept of Third
country national
4
10 10 NA 8 12
• Meaning and
Definition
3
 • Objectives
• Appraisal Process
• Methods of appraisal
• Feedback
mechanism
• Errors in
performance
appraisal
• Challenges of
appraisal
5 Assignment / Letter
writing –
• Writing clear Job
Descriptions;
• Promotion, 5 5 NA 8 12
• Transfer,
• Resignation,
• Job Application,
• Appointment / offer
Total 45 40 60

List of Reference Books:

Title Author Publisher

Human Resource Management Pattanayak, Biswajeet. Prentice Hall of India Private Limited

Human Resource Management Dr. Anjali Ghanekar Everest Publishing House

International Human Resource Bhatia, S.K. Deep &Deep Publication (P) Ltd
Management

Future of human resource Losey, Mike. Society for Human Resource

management 64 thought leaders Management

4
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction: 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE Financial Accounting
COURSE CODE BSBA24-212
PAPER NO 2
MARKING SCHEME End-Semester (EXT): 60 Continuous evaluation (INT): 40
CREDITS – MARKS Total: 100 Credits: 4 Passing: 40%
Theory : Yes Practical : Yes
TEACHING HOURS Theory: Yes Practical: Yes

COURSE OBJECTIVES:
1. To familiarize students with the basic concepts and principles of financial accounting.
2. To develop an understanding of the accounting process and its role in business decision-
making.
3. To enable students to prepare and interpret financial statements in compliance with
accounting standards.
4. To analyze financial information and assess the financial health of a business.
5. To develop an awareness of ethical considerations in financial reporting.

COURSE OUTCOMES:
By the end of the course, students should be able to:
1. Understand the basic accounting principles and their application.
2. Prepare financial statements, including the income statement, balance sheet, and cash
flow statement.
3. Analyze financial statements to evaluate a company's performance and financial position.
4. Apply accounting standards and regulations to ensure accurate and ethical financial
reporting.
5. Identify and address potential accounting issues and errors.

5
COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

No content teaching-
learning INT EXT
hours per
unit (continuous (end-sem)
evaluation)

1 Final Accounts of Trading

Organization
1.1 Introduction
1.2 Parts of Final Account :
Trading Account, Profit and 12 12 NA 5 7
Loss Account
1.3 Adjustments
1.4 Interpretation of final
accounts
2 Departmental Accounting
2.1 Introduction, Meaning,
Objectives, Features
2.2 Basis of allocation of
expenses in Departmental
accounts
2.3 Trading and Profit and
12 12 NA 10 15
Loss Account (Basic
problems on Departmental
Accounts)
2.4 Problems on Inter
Departmental Transfers at
invoice price
2.5 Case study on
departmental accounting
3 Consignment
Accounts
3.1 Introduction & Meaning
of Consignment
Accounts
3.2 Parties involved in
consignment
3.3 Goods Invoiced at Cost
Price and selling price
3.4 Types of commission: 12 12 NA 10 15
Regular Commission,
DelcrederCommision
3.5 Normal & Abnormal
Loss
3.6 Valuation of Stocks in
Consignment accounting
and Stock reserve
calculation
3.7 Journal entries and
Ledgers in the books of
6
 Consignor and
Consignee
3.8 Problems related to
Consignment accounts
3.9 Case study on
consignment
4 Accounting for Joint
Ventures
4.1 Introduction, Meaning
and Objective of Joint
Venture
4.2 Distinction between
joint venture and
consignment and
partnership 12 12 NA 10 15
4.3Maintenance of accounts
in the books of co-ventures
4.4 Maintaining separate
books for joint venture,
Preparation of memorandum
joint venture
4.5 Problems related to Joint
Ventures, Case studies on
Joint Ventures
5 Piecemeal Distribution of
Cash on Dissolution of
Partnership Firm
5.1 Introduction, Need of
12 12 NA 5 8
Piecemeal Distribution
5.2 Order for repayment of
Liabilities
5.3 Surplus Capital method,
Maximum Loss method
Total 60 40 60

List of Reference Books:

Title Author Publisher

Advanced Accounts M.C.Shukla& S.P. Grewal Sultan Chand & Sons, New Delhi
Advanced Accountancy S.P. Jain & K.N. Narang Kalyani Publishers, New Delhi
Advanced Accountancy R.L.Gupta& M. Radhaswamy Sultan Chand & Sons, New Delhi
Accountancy theory Sanwaria, F. S. Essential Books
and practice

7
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE Basics of Marketing –II
CATEGORY Core
COURSE CODE BSBA24-213
PAPER NO 3
MARKING SCHEME End-Semester (EXT): 60 Continuous evaluation (INT): 40
CREDITS – MARKS Total: 100 Credits: 3 Passing: 40%
Theory : Yes Practical : NA
TEACHING HOURS Theory: Yes Practical: NA

COURSE OBJECTIVES:

• To develop an overview about concepts underlying in the marketing management process.

• To learn about market, product, consumer behaviour, distribution, promotion and pricing
decisions.

COURSE OUTCOMES:

• Developed understanding of various facets of Marketing management.

• The ability to take decisions and plan, develop, execute and control marketing strategies

• Attainment of organisational marketing goals.

COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

No content teaching-
learning INT EXT
hours per
unit (continuous (end-sem)
evaluation)

1 MARKETING MIX:
Meaning, Definition and
Importance of Marketing 5 5 NA 5 5
Mix ; Elements of
marketing Mix (4 Ps),

8
 Extended Marketing Mix (3
Ps of Services)

2 PRODUCT: Product –
Meaning, Goods &
Services, Types of Products.
Product Life Cycle - 5 5 NA 6 8
Managing the product in
Product Life Cycle.

3 New Product
Development: Process of 5 5 NA 6 8
New Product Development

4 PRICE: Meaning,
Importance, Pricing
objectives, Factors
influencing pricing
decision - Approaches to 10 10 NA 6 8
pricing – Price & Non-price
competition, setting the
price and
managing the price changes.

5 PLACE: Importance,
functions of distribution
channels - Introduction to
the various
channels of distribution –
Designing marketing
channels – Introduction 5 5 NA 6 8
toWholesaling,
Retailing, Franchising,
Direct Marketing, Impact of
technology & Internet on
distribution.

6 PROMOTION:
Promotional Mix -
Advertising, Sales
Promotion, Direct / Personal 10 10 NA 6 8
Selling, Public Relations,
Publicity.

9
7 Caselets Discussions 5 5 NA 5 15

Total 45 40 60

List of Reference Books:

Title Author Publisher

Marketing Management V.S.Ramaswamy and McMillan Publishers
S.Namakumari
Marketing Management Philip Kotler, Kevin Lane Pearson Education, 2021
Keller, Alexander Chernev
Marketing Management Rajan Saxena Tata McGraw Hill Education
Private Limited.
Basics of Marketing Pardeshi, Prukash Chandrakishor. Nirali Prakashan
Modern Marketing Davar, Rustom S. Universal Book Stall
Management
Marketing Management Sanwaria, F. S. Tata McGraw Hill Education
Private Limited.

10
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE Legal Aspects of Business-II
CATEGORY Multidisciplinary
COURSE CODE BSBA24-214
PAPER NO 4
MARKING SCHEME End-Semester (EXT): 60 Continuous evaluation (INT): 40
CREDITS – MARKS Total: 100 Credits: 3 Passing: 40%
Theory : Yes Practical : NA
TEACHING HOURS Theory: Yes Practical: NA
COURSE OBJECTIVES:

1. Develop a profound understanding of the legal principles, regulations, and frameworks that
govern various aspects of business operations.
2. Apply legal concepts to real-world business scenarios, enabling students to make informed
and ethical decisions within legal boundaries.
3. Explore the ethical dimensions of business decisions and understand the role of legal
compliance in maintaining social responsibility.

COURSE OUTCOMES:

By the end of this course, students will be able to:

1. Exhibit a comprehensive understanding of various legal concepts, such as contract law,
business torts, intellectual property rights, and regulatory compliance.
2. Apply legal knowledge to analyze and resolve complex business problems while adhering to
legal and ethical guidelines.
3. Evaluate, draft, and interpret contracts with precision, considering the legal implications and
risks involved.
4. Integrate ethical considerations into business decision-making processes, recognizing the
importance of social responsibility and legal compliance.
11
COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

No content teaching-
learning INT EXT
hours per
unit (continuous (end-sem)
evaluation)

1 Indian Contract Act (1872)

Performance & Discharge of
Contract
Remedies for Breach of 12 12 NA 10 15
Contract
Contract of Guarantee
Rights, Duties, Liabilities of
Agents and Principle
2 Companies Act, 2013:

• Definition, Meaning, Feature

& Types
• Memorandum of Association
• Article of Association
• Membership in Company,
12 12 NA 10 15
Shares, Accounts & Audit,
Company Management &
Meetings
• Compromise, Arrangement,
Re construction &
Amalgamation
• Winding –up of a Company

3 The Information Technology

Act 2000
• Introduction & Background
12 12 NA 10 15
• Digital Signatory, Electrical
Governance, Electrical
Records

4 The Consumer Protection

Act 2019:
Definitions
Central Consumer Protection
Council
State Consumer Protection
Council
9 9 NA 10 15
Consumer Dispute, Redressal
agencies
Consumer Dispute Redressal
Forum
Consumer Dispute Redressal
Commission: State and
National Commission

12
Total 45 40 60

LIST OF PRACTICAL TOPICS PER UNIT: NA

List of Reference Books:

Title Author Publisher

Legal Aspects Of Business Pathak, Akhileshwar McGraw Hill Publishing Company

Legal Aspects Of Business Geet S.D Nirali Prakashan

13
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE MS Excel for Data Analysis and Presentation
CATEGORY SEC
COURSE CODE BSBA24-215
PAPER NO 5
MARKING SCHEME End-Semester (EXT): 60 Continuous evaluation (INT): 40
CREDITS – MARKS Total: 100 Credits: 3 Passing: 40%
Theory : Yes Practical : Yes
TEACHING HOURS Theory: Yes Practical: Yes

COURSE OBJECTIVES:
1. Familiarize students with the Excel interface, tools, and basic functions relevant to data
analysis and presentation.
2. Teach techniques for importing, cleaning, and organizing raw data within Excel efficiently.
3. Introduce statistical functions and tools in Excel for descriptive and inferential analysis.
4. Explore various methods of visual representation using charts, graphs, and pivot tables to
effectively communicate insights.
5. Teach complex formulas, conditional logic, and advanced functions for sophisticated data
analysis.

COURSE OUTCOMES:
By the end of the course, students should be able to:
1. Utilize Excel’s interface competently for data manipulation, analysis, and presentation
purposes.
2. Apply statistical functions and tools to derive meaningful insights from data.
3. Create visually compelling representations of data through charts, graphs, and pivot tables.
4. Construct complex formulas and utilize advanced Excel functions for data analysis.
5. Develop informative dashboards showcasing analyzed data for effective communication.

COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

14
No content teaching- INT EXT
learning
hours per (continuous (end-sem)
unit evaluation)

1 Managing
worksheets:
1.1 Create Worksheets
1.2 Navigate in Worksheets
1.3 Format Worksheets 8 1 7 7 12
1.4 Customize Options and
Views for Worksheets
1.5 Configure Worksheets and
for Distribution

2 Design formats and layouts:

2.1 Apply Custom Data
Formats and Validation
2.2 Apply Advanced
Conditional Formatting and 8 1 7 7 12
Filtering
2.3 Create and Modify Custom
Workbook Elements

3 Create Tables
3.1 Create and Manage Tables
3.2 Manage Table Styles and 8 1 7 7 12
Options
3.3 Filter and Sort a Table

4 Performing operations with

functions and formulae:
4.1 Summarize Data by using
Functions
8 1 7 7 12
4.2 Perform Conditional
Operations by using Functions
4.3 Format and Modify Text
by using Functions

5 Create and format charts:

5.1Creating charts
8 1 7 7 12
5.2 Formatting charts

6 Assignments related top 5 1 4 5 NA

previous chapters.
Total 45 40 60

List of Reference Books:

Title Author Publisher

The Basic Concepts of MS Excel Sudhir Kumar BOOK WORLD
A To Z Of MS EXCEL Rinkoo Jainn Kindle Edition

15
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: B.SC IN BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2024

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE Business Communication
COURSE CODE BSBA24-216
CATEGORY AECC (Ability Enhancement Compulsory Course)
PAPER NO 6
MARKING SCHEME Continuous evaluation (INT): 50 marks
CREDITS – MARKS Total: 50 Credits: 2 Passing: 40%
Theory : Yes Practical : Yes
TEACHING HOURS Theory: 30 Practical: Yes

COURSE OBJECTIVE: The course aims to:

• Help students develop new perspectives and prepare them to meet the demands of a rapidly
changing world
• Improve proficiency and competencies in verbal and non-verbal communication skills with a
holistic long-term perspective
• Assist students in managing cross-cultural communication

COURSE OUTCOMES:
By the end of this course, students will be able to:
• Use both fundamental and advanced business writing techniques.
• Write business documents that are brief and easy to understand.
• Gain the interpersonal communication skills necessary for both social and professional
interactions.
• Organise and lead productive meetings.

COURSE DETAILS:

Unit Title of unit with detailed No of Theory Practical Marks Weightage

16
No content teaching- INT EXT
learning
hours per (continuous (end-sem)
unit evaluation)

1 • Introduction
• Need - Importance
• Principles of
Communication
• Communication
Process
9 4 5 8 12
• Verbal and Non-
Verbal
Communications
• Barriers to
Communication

2 • Flow of
Communication in
an Organization
• Types of 9 4 5 8 12
Communication
• Principles to
effective
Communication
3 • Business Letters
• Need, Functions and
Kinds of Business
Letters
• Essentials of an
Effective Business
Letter
• Layout – Appearance
– Size – Style – Form 9 4 5 8 12
and Punctuation
• Routine Request
Letters
• Responses to Letters –
Refusal Letters –
Claims Letters –
Collection Letters –
Mild and Strong
Appeals.
4 • Letters of Inquiries,
Quotations and Offers:
• Opening and Closing
Sentences in Letters of
9 4 5 8 12
Inquiry
• Cancellation,
Acknowledgment,
Refusal and Execution
of Order.

17
5 • Circular
• Sales
9 4 5 8 12
• Bank Correspondence
• Bank Correspondence
with Customers
Total 45 40 60

List of Reference Books:

Title Author Publisher

Essentials of Business Rajendra Pal &J.S.Korlahalli Sultan Chand & Sons
Communication
Global Academic Publishers &
Business communication Arora, Vikas Distributors

Business communication Gupta, H. C. Wisdom Publications

18
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: BACHELOR OF BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2023

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE E-Business
COURSE CODE IKS24
PAPER NO 7
MARKING SCHEME Continuous evaluation (INT): 50
CREDITS – MARKS Total: 50 Credits: 2 Passing: 40%
Theory : Yes Practical : NA
TEACHING HOURS Theory: 30 Practical: NA

INTRODUCTION:
This course provides a comprehensive exploration of Indian Knowledge Systems (IKS), focusing on the
historical, philosophical, cultural, and scientific contributions of ancient India. Through various topics and
perspectives, this course aims to deepen the understanding of India's rich intellectual and cultural heritage.
The course is structured to cover diverse areas, including Sanskrit literature, Indian philosophy, classical
languages, education systems, arts, architecture, trade, medicine, yoga, astronomy, mathematics, agriculture,
and metallurgy. By examining these aspects, students will gain an appreciation of how IKS has shaped global
knowledge systems.

COURSE OBJECTIVES:
• To provide students with an understanding of the foundational concepts of Indian Knowledge Systems
(IKS) across various disciplines such as literature, philosophy, arts, and sciences.
• To explore the historical, cultural, intellectual, and philosophical evolution of India, and examine the
contributions of classical languages (Sanskrit, Pali, and Prakrit) to literature and philosophy.
• To analyze key aspects of ancient Indian education systems, arts, architecture, trade, medicine, and
scientific advancements, and understand their significance in shaping global knowledge systems.
• To connect the applications of IKS in contemporary society, fostering an appreciation for its relevance
and contribution to modern-day practices.

COURSE OUTCOMES:

CO1. Demonstrate a comprehensive understanding of Indian Knowledge Systems (IKS) and their core
concepts across various disciplines, including literature, philosophy, arts, and sciences.

CO2. Analyze the historical timeline of India and its influence on global thought, culture, civilization, and
intellectual discourse.
19
CO3. Recognize and evaluate the contributions of ancient Indian philosophy, education systems, arts,
architecture, and scientific advancements, including Ayurveda and mathematics, to modern society.

CO4. Examine the relevance and application of IKS in contemporary contexts, including modern business
practices, medicine, agriculture, and industry.

COURSE DETAILS:

This course is an ONLINE COURSE. All units will be taught through videos uploaded on
https://tmvonline.org/tmvmooc/ .

Students shall register on the above link and thereafter can access the course through videos
uploaded.

An online exam will be taken for the course and the date will be informed by the department
accordingly.

For any assistance please contact only through email on:

emooc@tmv.edu.in ; cc to management@tmv.edu.in

Unit 1. Introduction to IKS

Dr. Manisha Puranik

Unit 2. Introduction to the Timeline of India

Dr. Manjiri Bhalerao

3. Introduction to Religious Sanskrit Literature

Dr. Akalpita Sapre

4. Introduction to Classical Sanskrit, Pali and Prakrit Literature

Dr. Dhanashree Shejwalkar

5. Introduction to Indian Scripts and Languages

Dr. Manjiri Bhalerao

6. Introduction to Indian Philosophy

Dr. Ambarish Khare

Unit 3. Application of IKS

7. Introduction to Ancient Indian Education Systems

Dr. Manjusha Gokhale

8. Overview of Indian Arts: Performing Arts

Prof. Manjusha Gokhale

9. Overview of Indian Arts: Visual Arts

Dr. Manjiri Bhalerao

10. Overview of Indian Architecture

Dr. Manjiri Bhalerao

20
11. Introduction to Indian Management Systems
Prof. Manjusha Gokhale

12. Ancient Indian Trade and Commerce

Dr. Manisha Puranik

13. Overview of Indian Medicine: Ayurveda

Dr. Ambarish Khare

14. Introduction to Yoga

Dr. Ambarish Khare

15. Introduction to Indian Astronomy and Mathematics

Dr. Manisha Puranik

16. Overview of Indian Agriculture and Irrigation

Dr. Manisha Puranik

17. Introduction to ancient Indian Chemistry and Metallurgy

Dr. Manisha Puranik

21
 TILAK MAHARASHTRA VIDYAPEETH
DEPARTMENT OF MANAGEMENT

NAME OF THE PROGRAM: BACHELOR OF BUSINESS ADMINISTRATION

PROGRAM CODE: 071

YEAR of Introduction : 2023

Syllabus Code No. 071

YEAR 1st year

SEMESTER II
NAME OF COURSE E-Business
COURSE CODE VAC209
PAPER NO 7
MARKING SCHEME Continuous evaluation (INT): 50
CREDITS – MARKS Total: 50 Credits: 2 Passing: 40%
Theory : Yes Practical : NA
TEACHING HOURS Theory: 30 Practical: NA

COURSE OBJECTIVES:
1. Understand the fundamental concepts and components of E-Business.
2. Analyze the impact of technology on business models and strategies.
3. Evaluate different E-Business models and their applicability in diverse industries.
4. Develop skills in leveraging digital platforms for marketing, sales, and customer relationship
management.
5. Examine the legal, ethical, and security issues related to E-Business.

COURSE OUTCOMES:

By the end of this course, students will be able to:

1. Demonstrate an understanding of the fundamental concepts, models, and frameworks of E-
Business.
2. Explore innovative trends and emerging technologies
3. Evaluate and compare various E-Business models
4. Understand the technological infrastructure required for E-Business.

22
 5. Assess ethical dilemmas and social responsibility issues related to E-Business practices

COURSE DETAILS:

Unit Title of unit with detailed content No of Theory Practical Marks Weightage
No teaching-
learning INT EXT
hours per
unit (continuous (end-sem)
evaluation)

1 Understanding E-Business
Fundamentals:
Define E-Business and its evolution.
Identify the different types of E- 6 6 NA 8 NA
Business models, E-Business
strategies.

2 E-Commerce Platforms and

Technologies
Explore various e-commerce
platforms. 6 6 NA 10 NA
Understand the technology
infrastructure supporting E-
Business.

3 Digital Marketing in E-Business

Examine digital marketing tools and
techniques. 6 6 NA 12 NA
Understand the role of social media
in E-Business.

4 E-Business Legal and Ethical

Issues
Discuss legal and ethical
6 6 NA 8 NA
considerations in E-Business such
as data privacy, data protection
issues.

5 Payment Systems and Security

Explore different online payment
systems. 6 6 NA 12 NA
Understand security measures for
E-Business transactions.

Total 30 30 0 50 0

List of Reference Books:

Title Author Publisher

E-business and e-commerce Deitel, Harvey M. Pearson India Education Services Pvt Ltd.
for managers
“E. Commerce” Murthy CSV Himalaya Publishing House Pvt.Ltd.

23
Effortless E-commerce Ullman, Larry. Pearson Education

*********

24