nd

2 Semester Syllabus
of
M.Com Programme
Under New CBCS Regulation 2018
Dibrugarh University

(M.Com Finance
&
M.Com Marketing)
 New structure for PG CBCS as notified

Semester Courses with Credits

Core (fixed) Elective (minimum) Ability Total
Discipline Generic Enhancement Credit/Semester
Specific Elective Course
Elective (minimum)
I 3 courses X 4 1 Course X 4 ------- 1 Course X 2 18
Credit Credit Credit
II 3 courses X 4 1 Course X 4 1 Course X 4 ------------- 20
Credit Credit Credit
III 3 courses X 4 1 Course X 4 1 Course X 4 1 Course X 2 22
Credit Credit Credit Credit
IV 3 courses X 4 1 Course X 4 --------------- -------------- 16
Credit Credit
Total Credit /Programme 76

M.Com. Structure:

Semester Course Course Code Title of the Course Hours Total

Credits
L T P

COM 20100 Human Resource 4

Management
Core Course

COM 20200 Financial Accounting 4

& Reporting

COM 20300 Research 4

Methodology

Group:
A(Finance)
Second Semester

(any one)

COM 20411 Advance Cost & 4

Management
DSE

Accounting
Or

COM 20412 Security Analysis & 4

Portfolio
Management
 Group:
B(Marketing)
(any one)

COM 20421 Consumer Behaviour 4

COM 20422 Retail Marketing 4

(BCB)

Generic COM 20510 Introduction to Stock 4

Elective Market (AS)
Or

COM 20520 Marketing (PB) 4

Total Credits 20
 Course Code : 20100
Course Title: Human Resource Management ( HRM )
Nature of Course: Core
Total Credit Assigned: 4 Credits.

Course Objective:
The objective of the course is to understand the various functions of Human Resource
Management. It helps students develop the knowledge, skills and concepts needed to resolve
actual HR issues.

Block Unit Contents L T P

1 1 Concept and nature of HRM as a 4 - -
profession- objectives,
importance, function and scope of
HRM

2 Evolution of the concept of HRM- 3 1 2

Environment of HRM

3 Business Strategy and Human 4 - -

Resource Strategy: Concepts and
Relationship, Linkage between
strategy and HRM.

2 1 Human Resource Planning- need 4 - -

and importance-process and levels
of Human Resource planning

2 Job Analysis and Job Design: Job 3 - 1

analysis techniques, job evaluation
techniques, job description, job
specification, job design
approaches, job characteristics,
approach to job design.
 3 Factors affecting recruitment,
sources of recruitment (internal
and external), basic selection
model, psychological tests for 5 - -
selection. Requirement of a good
test for selection.

3 1 Training and Development- 5 1 1

concept and need of training,
Designing a training programme-
methods of training, evaluating
training effectiveness

2 Performance Appraisal- concept

and objectives, Performance
Appraisal process, essential of 5 1 2
effective appraisal system-
methods and techniques of
appraisal, Performance
Management System
4 1 Compensation-wage and salary 5 - -
administration: Compensation
Management, Wage versus salary,
determination of compensation,
incentives schemes, fringe
benefits. .

- -
2 Employee welfare- meaning and 4 - 2
significance of labour welfare
Personnel audit and research.

3 Diversity at Work: Managing

diversity, the paradox of diversity,
diversity with special reference to 5 1 2
differently abled, women and
aging. Empowerment and gender
issues.
Total No. of Lectures of 1 hour duration : 49 hours
Total No. of Tutorials of 1 hour duration : 4 hours
Total No. of Practical of 1 hour duration : 10 hours

Hence, 49(L) +{[ 4(T) + 10 (P)]/2 }= 56 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical

Course Outcome:
This course will be enabling the students to understand:
 The applicability of HRM principles and techniques in an organization.

Suggested Readings:

Reference Books :
De Cenzo and Robins, Fundamentals Human Resource Management, Prentice Hall of India,
Decenzo, David A. and Robbins, S.P. Fundamentals of Human ResourceManagementWiley and
Sons Ltd., John.
Raymond, N. and Kodwani, A.D., Employee training and development, McGrawHill Education
India.
Rao, T.V., HRD score card 2500: Based on HRD audit, Response Books, SAGE Publications.
Flippo, Edwin B., Personnel Management, McGraw Hill, Tokyo, 1984-2000.

Text Books :
K. Aswathapa, Human Resource Management and Personnel Management; Tata Mcgraw Hill
Sharma R.C. and Sharma Nipun, Human Resource Management- Theory & Practice; Sage
publication
 Course Code: 20200

Course Title: Financial Accounting and Reporting

Nature of the course: Core

Total Credits assigned: 4 credits

Course Objectives:
To acquaint the students with financial accounting and reporting practices especially of the
corporations.

Block Units Contents L T P

1 Accrual Basis Accounting 2 - -
2 Role of Valuation in Accounting 3 - -
3 Allocation in Accounting 2 - -
4 Financial and Physical Capital Maintenance 3 - -
5 Brief ideas on: Accounting Standards (AS),
I
Indian Accounting Standards (Ind-AS), 5 - -
Financial Accounting Frame
International Financial Reporting Standards
Work-I
(IFRS) and International Accounting
Standards (IAS)
6 3 - -
Books of Account under the Companies Act,
2013

1 Structure under Section 129 read with

Schedule-III of the Companies Act, 2013 3 - -
II
2 Classification of Equity and some Liabilities
Financial Reporting 1 - -
Structure & Terminologies 3 Reserves and Surplus 2 1 -
4 Non-current Liabilities 3 - -
5 Non-current Assets 3 - -
 6 Current Assets 2 - -

III Presentation of Standalone and Consolidated

1
Financial Reporting Financial Statements
5 1 2
(This block should be
Independent Auditor’s Report
instructed giving reference 2 3 - 1
to Annual Reports of Large
Companies) Notes on Accounts annexed to and forming
3
part of the Financial Statements
2 - 1
IV 1 Corporate Governance Report 3 1 -
Financial Reporting (Non- 2 Director’s Report 2 1 -
Accounting Reports) 3 Management Discussion and Analysis 2 - -
(This block should be
instructed giving reference
to Annual Reports of Large 4 Report on Corporate Social Responsibility 3 - -
Companies)

Total Nos. of Lectures of 1 hour duration = 52 hours

Total Nos. of Practical’s of 1 hour duration = 4 hours
Total Nos. of Tutorials of 1hour duration = 4 hours
Hence, 52(L) +{[ 4(T) + 4 (P)]/2 }= 56 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical

Course Outcome:
This course will be enabling the students to understand:
 Accounting procedure and practices of companies.
 Details of both Accounting reports and Non-Accounting reports.

Suggested readings:
Reference Books and Literature:
Horngren, Sundem and Elliott: Financial Accounting: Pearson Education, New Delhi.
Annual Reports of Large Companies.
(Listed in Bombay Sensex or NIFTY)
GARG: Practical Guide to Ind-AS & IFRS: Bharat Law House Pvt. Ltd., New Delhi.

Text Books:
Bhattacharyya: Financial Accounting for Managers; Prentice Hall of India, New Delhi.
Narayan Swamy: Financial Accounting and Managerial Perspective: PHI, New Delhi.
Gupta A: Financial Accounting for Managers: Pearson Education, New Delhi.
Tulsian: Financial Accounting for Management: Tata McGraw Hill Education, New Delhi.
 Course Code: 20300
Course Title: Research Methodology
Nature of the Course: Core
Total Credits assigned: 4 Credits
Course objective:
To acquaint the students with the basics of Research Methodology in social science.

Block Unit Contents L T P

1 Research: Concept, 3 - -
Introduction 1 Characteristics, Types

2 Research Process 3 - -

3 Formulating a Research problem, 2 1 -

Steps in Formulation
4
Identifying variables: Definition 4 - -
and types of variables, Difference
between Concept and variable,
Scaling techniques
5
Hypothesis: Definition, 4 - 1
Characteristics and Types.
2 1 Research Design: Definition and 4 1 -
Research Functions
Design and
writing a 2 The Research Proposal: Meaning 5 - 1
Research and Concept, Contents of a
Proposal Research Proposal

3 1 Method of Data Collection: Using 4 - -

Data primary sources-observation,
Collection interview and questionnaire

2 Using Secondary Sources 2 - -

3 Sampling: Concept, Principles & 4 - 1

Types
 4 -
Considering Ethical Issues in Data 3 1
Collection

4 1 Steps in Data Processing 3 - -

Processing,
Analysis of 2 Editing Data collected through 4 - -
Data and structural inquiries and
writing unstructured interviewing.
Research
Report 3 Analysis of Data: Procedure- 3 - 1
Analysis of data using Statistical
software.

4 Research report: Types and -

contents, Steps in drafting report. 4 1

Total No. of Lectures of 1 hour duration: 52

Total No. of Tutorial classes of 1 hour duration: 4
Total No. of Practical classes of 1 hour duration: 4

Hence, 52(L) +{[ 4(T) + 4(P)]/2 }= 56 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical (includes library visit).

Course outcome:
This course will enable the students to undertake research work independently and write research
papers of their own

Suggested readings

Reference book
Anderson Jonathan and Poole Millicent, “Assignment and Thesis Writing”, Wiley India Pvt Ltd.
S.S. Vinod Chandra and S. Anand Harrendran, “ Research Methodology”, Pearson publication.
Alan Bryman,”Social Research Methods”, OXFORD University Press.

Text Books
Kumar Ranjit, “Research Methodology” , Pearson Education, New Delhi.
Kothari C.R., “Research Methodology: Methods and Techniques”, New Age International, New
Delhi.
 Course Code:20411
Course Title: Advanced Cost & Management Accounting
Nature of the Course: DSE
Total credit assigned: 4 Credits

Course Objectives:
 To introduce students with the advanced areas of cost and management accounting.
 To understand the cost accounting theories and identify the cost accounting techniques
adopted by manufacturing and service industry.
 To expose students to the different eras and trends of management accounting and
enterprise performance management.

Block Unit Contents L T P

S G C
D S
1 Cost Accounting Techniques Adopted by 4 - 1 1 -
Manufacturing and Service Industry within the Last
1
Decade, Theory: Contingency Theory

Cost Accounting Techniques: 10 2 - - -

Standard Costing
Marginal Costing
Just in Time System
Activity Based Costing
2 Target Costing
Life Cycle Costing
Throughput Accounting
Back Flush Accounting
Kaizen Costing
 2 Management Accounting Era, Ancient Era-Rocks 4 - 1 1 1
and stone piles, Medieval Era, Industrial Age Era,
1
Regulatory Compliance Era, Consumer Era and
Predictive Analytics Era.
The Seven Major Trends in Management 10 - - - 1
Accounting. Expansion from product to channel
and customer profitability analysis, Management
accounting’s expanding role with enterprise
performance management (EPM), The shift to
predictive accounting, Business analytics
2
embedded in EPM methods, Coexisting and
improved management accounting methods,
Managing information technology and shared
services as a business and the need for better skills
and competency with behavioral cost management.

3 4 1 1 1 -
Cost Reduction: Cost reduction nature and scope;
areas of cost reduction campaign; major difficulties
1
in cost reduction and its organization.

Productivity: the concept of productivity; difficulty

in measuring productivity; techniques of 6 1 - - -
productivity measurement; improvement of
2
productivity; benefit from increased productivity;
human aspects of productivity.

4 Value added and its importance, value added and its 4 1 1 1 -

1
applications.
Value analysis and engineering: concept of value 6 1 - - -
2 analysis and value engineering; the steps in value
analysis study.

Total No. of Lectures of 1 hour duration : 48 hrs

Total No. of Tutorials of 1 hour duration : 6 hrs

Total No. of Seminar (S) : 4 hrs

Total No. of Group Discussion (G.D.) : 4 hrs

Total No. of Case Study (C.S.) : 2 hrs

Hence, 48(L) + {[6(T) + 4(S) + 4(G.D.) + 2(C.S.)]/2} = 56 hours/14 = 4 Credit

*L= Lecture, T= Tutorials, P= Practical.

Course Outcomes:
This course will be enabling the students to understand and critically assess:

the importance and role of advanced cost and management accounting systems and its
application in industry.

Suggested Readings:

Reference Books:

Cost & Management Accounting-free e books.net, www. freebookcentre.net

Advanced Cost Accounting, TK Mitra, Google books.

Advanced Management Accounting, Kindle Edition, Ahmed Riahi-Belkaoui, Publisher Praegar

Advanced Cost & Management Accounting, ME Thukaram Rao, New Age International
Publishers

Cost & Management Accounting, CA Sunil Keswani, Bharatlaws.com

Cost Accounting A Managerial Emphasis, Charles T. Hoerngren, Srikant M. Datar, Madhav V

Rajan, Prentice Hall

Text Books:

Cost & Management Accounting, Dr. SN Maheswari, Sultan Chand & Sons.

Cost & Management Accounting, TS Reddy &Y Hari Prasad Reddy, Margham Publications

Cost Accounting, MN Arora, PriyankaKatyal, Vikas Publishers

 Course Code: 20412

Course Title: Security Analysis & Portfolio Management

Nature of Course: DSE

Total Credit Assigned: 4 Credits.

Course objectives:
1. To expose the students to the process of making investment in the security market.

2. To make the students aware about risk and return matrix while making investment in
securities.

3. To help the students to equip themselves with various theories of constructing portfolio of the
investment.

Blocks Units Contents L T P

1.Introduction I. Investment vs. Speculation 2 - -
to Investment II . Investment alternative and attributes 2 - -
III. Investment process, investment decision making. 2 2 2
IV. Common errors in investment management 4 - -
2. Risk and I. Security returns, risk in a traditional sense. 2 - -
Return II. Systematic risk, unsystematic risk, risk in a 2 -
contemporary mode. -
III. Using beta to estimate risk and analysis of risk and 2 - -
return.
IV. Calculating expected return and risk, historical risk
and return on asset classes. 2 2 2
V Construction of Portfolio 4 2 2
3. I Fundamental Analysis – Economic analysis, industry 5 - 2
Fundamental analysis and Company analysis.
and Technical II Technical analysis – market indicators and 4 - 2
analysis forecasting
III Individual stock performance. 2 2 2

4. Efficient I Efficient Market Theory – Random walk, The 4 2 -

Market and efficient market hypothesis, Empirical tests of the
Capital semi-strong form.
Market II Capital market theory – Relaxing some assumptions 4 2 -
Theory of the capital asset pricing model, testing the capital
asset pricing model.
III Arbitrage pricing theory 3 - -

Total number of lectures of 1 hour duration: 44

Total number of tutorial class of 1 hour duration: 14

Total number of Practical classes of 1 hour duration: 10

Hence, 44(L) +{[ 14(T) + 10 (P)]/2 }= 56 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical

Course Outcome:
The course will enable the students to understand:

 The pattern and process of analyzing securities for better investment of resources.
 The way of analyzing securities with the help of various theories related to portfolio
management.

Suggested Readings:

Reference Books:

Donald E.Fisher and Ronald J.Jordan, Security Analysis and Portfolio Management, Pearson
Education Ptv Ltd, New Delhi, India.

Charles P. Jones, Investments Analysis and Management, John Wiley& Sons, Inc EPIPHSIDC,
Kundli.

Elton, Edwin J & Gruber Martin J Modern ; Portfolio Theory & Investment Analysis, Wiley
&Sons, Text Books:
Prasanna Chandra, Investment Analysis and Portfolio Management, New Delhi, Tata McGraw
Hill,

V.K. Bhalla, Security Analysis and Portfolio Management, S.Chand and Co Ltd, Ram Nagar,
NewDelhi.

Course Code: 20421

Course Title: Consumer Behaviour
Nature of the Course: DSE
Total Credit: 4 Credits

Course Objectives:
To provide an in-depth understanding of the consumer and industrial buying processes and their
determinants as relevant for marketing decision making.

Block Unit Contents L T P

1 1 Consumer Behaviour: Importance 3 - -
and nature of consumer behaviour;
Types of consumers and their role;
Consumer behaviour and marketing
concept.

2 Changing profile of Indian 3 - -

consumers and impact of technology.
-
Conducting consumer research – 4 2 -
3 overview of process, complexities
and issues

2 1
Consumer Decision Making Process: 4 - -
Buying Motives;
Consumer Involvement and Level of
Decision Making

Information search processing 4 - -

2
3 Consumer Buying Process 4 2 2
3 4 - -
Self image& personality, personal
1 values, lifestyles, psychographics.

Individual differences in consumers: 4 2 2

2 Needs and motivation; Perception;
Attitude and attitude change;
Learning.

Socio-Cultural Determinants of 4 - -
3 consumer behaviour:
Family and household influence on
consumer buying behaviour;
Group and their influences-Word of
Mouth and opinion leaders, Social
class.

4 Culture and sub-culture. Cross- 3 - -

cultural dimensions of consumer
behaviour

4
1 Models of Consumer Behaviour:
Industrial Buying Behaviour model, 4 2 2
Nicosia’s model of consumer
decision process, Howard and
Sheth’s model of buying behavior.

2 Industrial Buying Behaviour, 4 - -

3 Consumer Protection and Public 2 - -

Policy
2
4 Consumer Delight

Total No. of Lectures of 1 hour duration : 49 hours

Total No. of Tutorials of 1 hour duration : 08 hours
Total No. of Practicals of 1 hour duration : 06 hours

Hence, 49(L) +{[ 8(T) + 6(P)]/2}= 56 hours/14= 4 Credit.

Course Outcome:
This course will be enabling the students to understand:
 Consumer and industrial buying processes and to take rational marketing decisions.

Suggested Readings:

Reference Book:

Peter, J. Paul, and Jerry C. Olson, Consumer Behaviour and Marketing Strategy, McGraw Hill.
Hawkins, Dal I., Roger J. Best and Kenneth A. Coney, Consumer Behaviour Implication for
Marketing Strategy, McGraw Hill.
Hawkins, Del I, Mothersbaugh, David L, Mookerjee A, Consumer Behaviour: Building
Marketing Strategy, McGraw Hill, Indian Edition.
(Note: Latest edition of the readings may be used.)

Text Books:

Schiffman, L.G. and L.L.Kanuk, ConsumerBehaviour, Prentice Hall.

Engel,J.F., Roser D. Blackwell and Paul W. Miniard, Consumer Behaviour, Cengage

Learning.

Sahney, S., Consumer Behaviour,OXFORD University Press.

 Course Code: 20422
Course Title: Retail Marketing
Nature of the Course: DSE
Total Credit Assigned: 4 Credits
Course Objectives:
 To make students understand the concept, evolution and classifications in retailing.
 To enhance students’ knowledge with regard to the various elements of the retail
environment and different aspects of retail strategies.
 To highlight some of the systems, challenges and legal requirements specific to retailing.

Block Unit Contents L* T* P*

S GD CS
1 I Meaning, Objectives, Importance, 2 - - - -
History, Characteristics.
Concept and
Classification II Evolution of Retailing. 2 - - - -
of Retailing
III Classification of Retail Institutions; 4 2 - - -
Retailer Relationship

2 I Value and the Value Chain; Retail 3 - - - -

Consumer Actions.
and the
Location II Consumer Demographics and 4 1 2 - -
Lifestyle; Identification of Consumer
Needs and Characteristics; Consumer
Needs and Desire.

III Location Factor in Retailing; Trade 2 - - - -

Area Analysis; Types of Locations.

IV Shopping Attitudes and Behaviour. 2 2 - - -

 3 I Environmental Factors in Retailing; 3 - - 1 -
Elements Elements of Retail Marketing Mix.
and Systems
in Retail II Retail Information System; Retail 3 1 1 - -
Audit.
III Human Resource Skills Needed in 3 - 1 - -
Indian Retailing; Human Resource
Challenges in Indian Retail Sector.
IV Use of Feedback in Improving 3 1 - 1 -
Customer Service
4 I Significance of Retail Image; 3 - - - -
Retail Integrating Retailing Strategy.
strategy and II Pricing Strategy, Promotional 6 - - 1 -
Legal Strategy.
provisions III Legal Requirements – Trade License;
Legal Requirements with respect to 7 2 - 1 -
Employees; Statutory Requirements
for different types of Retail Stores
(Pharmacies, Restaurants and Petrol
Pumps)
 Total No. of Lectures of 1 hour duration : 48 hours
 Total No. of Tutorial classes of 1 hour duration : 8 hours
 2 nos. of Seminars of 2 hour duration : 4 hours
 2 nos. Group Discussion of 2 hours duration : 4 hours
Hence, 48 (L) + [{8 (T) + 8 (P)}/2] = 56 hours/14 = 4 Credits
*L = Lectures, T = Tutorials, P = Practicals

Course Outcome:
This course will be enabling students to understand:
 the concept of retailing and status of retail marketing.
 the various aspects and determinants of a retail strategy.
 the legalities that need to be statutorily complied with while starting and running a retail
institution in India.
Suggested Readings:
Reference Books:
Retail Marketing Management by David Gilbert, Pearson Education Pvt Ltd, Delhi
Retail Management by Rogre Cox, Pearson Education Pvt Ltd, Delhi
Retailing Management –Text and Cases by S. Pradhan, Tata McGraw Hill, Delhi
Text Books:
Retail Marketing by A. Sivakumar, Excel Books, New Delhi
Retail Management : A Strategic Approach by Barry Berman et al, Pearson Education Pvt Ltd,
Delhi

Course Code: 20510

Course Title: Introduction to Stock Market
Nature of the course: GE
Total Credit: 4 Credits

Course Objective:
To make the non Commerce background students to understand the concept of stock market and
acquaint with the different terminologies, strategies, related to investment in stock market.

Unit Course Content L T P

Block
1 Basics of Stock i) Stock market and economy
Market 3 - -

ii) Participants in Stock Market

3 - -

iii) Difference between Share and Stock

2 - -
iv) Salient features of debenture and 2 1 -
bond.

2 Stock Market i) Major stock exchanges in India and 3 - -

Terminologies stock indices.
ii) Limit order, bull market, bear and 3 - -
delivery of stock and bond.
iii) Put, call and stop loss. 3 - -
iv) Booking profit and loss 3 - -
v) Short and long trading options. 2 - 1
vi) Brokerage houses. 2 - -
3 Strategies of i)Volume of money to invest in stock 2 - -
Investing in Stock market, DMAT A/C and fund
Market requirement
ii) Investing in Equities. 2 - -
iii) Investing in Bonds. 2 - 2
iv) Investing in Mutual Funds. 3 - 2
 v)Investment in Initial Public Offerings 4 - -
& Book Building Process.
vi) Selection of Securities for 2 - -
investments.
4 Types of Investors in
Stock Market i) Speculator, hedger and arbitragers. 2 - -

ii) Dematerialisation of securities and the 3 2 -

process.

iii) Role of Depositories 3 - -

iv) Formation of portfolios 2 - 2

2 - -
v) Movement of Stock indices

Total Lectures=53 Nos, total tutorials= 3 nos, and total practical =7nos

Hence, 53(L) +{[ 3(T) + 7(P)]/2 }= 58 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical (includes library visit).

Course Outcome:
To impart working knowledge on stock market to the students from other disciplines.

Suggested Reading:

Reference Readings:

National Stock Exchange of India Publications available online on:

www.nseindia.com/publications

Text Books:

Bodie, Kane,Markus and Mohanty : Investments(Eighth Edition), McGraw Hill, New Delhi.

Bhole : Indian Financial System : Himalaya Publishers, Mumbai.

Madura : International Corporate Finance: Thomsons, USA

 Course Code: 20520
Course Title: MARKETING
Nature of the Course: GE
Total Credits Assigned: 4 Credits

Course Objectives:
To acquaint the students with the fundamental concepts of modern marketing.

Block Sl. Units L T P

No

I 1 Meaning of market – definition and classification of 2 - -

markets

2 Marketing – features-object- importance & function. 4 - -

3 Marketing Mix 2 - -

4 Modern Marketing & Marketing environment. 4 1 2

II 1 Consumer Behaviour: – Buying Motives 3 - -

2 Product – its features- product mix 4 1 2

3 Brands – branding - packaging 3 - -

III 1 Pricing – importance of pricing - factors affecting 4 - -

pricing decisions

2 Distribution – Channels – physical distribution 4 - -

decision.

3 Promotion – Difference between promotion and sales 5 1 2

promotion – need, importance and objectives of
promotion.

IV 1 Social marketing 4 - -
 2 Service marketing 3 - -

3 Rural marketing

4 Digital Marketing 4 1 2

Total No. of Lectures of 1 hour duration : 50 hours

Total No. of Tutorials of 1 hour duration : 4 hours

Total No. of Practical of 1 hour duration :8 hours

Hence, 50(L) +{[ 4(T) + 8(P)]/2 }= 56 hours/14= 4 Credit

*L= Lecture, T= Tutorial, P= Practical

Course Outcome:
After completion of this course, the students will be able to understand the basics of marketing,
marketing mix and modern marketing environment.

Suggested Readings:

Reference Book:

Kotler and Keller, “Marketing Management” Pearson Publication

Text Books:

Pillai and Bhagawati, “Marketing Management” S.Chand, New Delhi

Govindaranjan M, “Marketing Management- Concepts, Cases, Challenges and Trends, PHI, New
Delhi.