Company

Profile
2023 itswater.co
TABLE
OF CONTENT
Our Story

Brand Essence

Sustainability & Imapct

Our Clients

Product List
 Our Story

The journey of It’s Water started upon realizing

the high consumption of single use plastic
bottles in the Kingdom, we wanted to create a
product that inspires positive change in our
consumption habits and lifestyle without
compromising quality or practicality, thus, It’s
Water was born.

At It’s Water, it goes beyond the mission

statements and manifestos. Our main focus is
aligning with the 2030 vision as much as the
social and environmental impact.

Established in September of 2021, it’s Water is

still a growing company but it has already set a
powerful foundation and is rapidly emerging as
a top Saudi sustainable drinking water
company.
Our
Foundation
Energy
Focus
Ideal Sustainable
Solution
What makes
us different?
We’re not just selling water, but serving a
cause in addition to creating a change in our
lifestyle aiming for better health and
sustainable living.
Vision
Create a cultural and social shift in
the type of packaged water
purchased

Mission
Producing environmentally friendly
packaging solutions for everyday
products to contribute in the Eco's
system healing while providing
post-use solutions for the
consumed products.
BRAND
ESSENCE
 Brand Essence

Focus &
Commitment
By focusing on building alternative solutions
with an aligned operational team, we set a
strong and a scalable foundation needed for
hyper-growth in the environmental lifestyle
that also aligns with the goals of vision 2030.

We strive to protect our environment and be

a part of the change: Small Act, Big Impact
Why It’s It’s Water supports the Kingdom’s visions for a
more sustainable energy efficient and
Eco-friendly society by the year 2030.

Water? Considering vision 2030 and the direction of the

public towards environmentally conscious
decision-making, It’s Water seeks to upgrade the
most essential consumed product in terms of the
following:

it’s Local it’s Responsible

A Saudi-born company Ships flat to the
with %100 localized production facility and
production, packaging, stacks more efficiently,
and manufacturing. requiring less fuel to ship.

it’s Renewable it’s Progressive

About %75 of the carton Supports the 2030 Vision
package is made from and the transition to
trees, a renewable environmentally aware
resource. decision making.

m a d e
cal l y
Lo
SUSTAINABILITY
& IMPACT
Impact
Social
Operational

Environmental
 The society

It’s water aims to create a social impact which

we are already seeing the results of by creating
and teaching the importance of the connection
to nature to the society and at it’s Water the
look and feel are essential to trend the
connection.

it’s Water family

Social
The social sustainability in it’s Water also
maintains employees comfort, working hours,
staff care in provided outfits and considered

Impact
living conditions.
 At it’s Water operational and logistics
sustainability is a priority.

We have created and continue to improve a full

operational cycle that maintains excellence,
sustainability, and durability starting from the
order placing methods through our E-commerce
and direct sales an internal systems is in place to
arrange orders and schedules to ensure delivery
and distribution effciency, customer experience
and employees shifts.

The purpose is to reduce general logistics,

footprint and emissions we have three main

Operational warehouses located in Dammam, Riyadh and

Jeddah. With an arranged schedule based on
the order and the required quantity the

Impact
distribution is then planned and accordingly the
budget is to TBD based on the quantity
requested.
 Our strategy is to lead the sustainability
transformation

A life cycle analysis examines the impact of a

product throughout its entire life cycle, including
raw materials, production, transportation, and
product disposal. Its findings show that boxed
water has a lower environmental impact than
bottles and cans when looking at ozone
depletion, global warming, smog, and
acidification.

When comparing plastic bottles with boxed

water, the study finds that boxed water has a
%36 lower carbon footprint, uses %43 less fossil
fuel, and has a %95 lower impact on the ozone.

Environmental In addition, the boxes are collected and

recyclable locally in Riyadh, Saudi Arabia, by

Impact
which reducing the impact of air transportation
as well. One of the best strategies for helping
the environment is to decrease our consumption
and purchase reusable products whenever
possible.
 PACKAGING

HIGH PLANT BASED SHARE & CERTIFICATIONS LOW PLASTIC CONTENT

53% plant based material Only 42% fossil plastic / Only 7.0 g of fossil plastic

This package saves 873 fossil plastic tonnes per year

The 42% fossil plastics in this package is the lowest in the

3.5 times / 72% less plastics vs. a typical bottle in the category
water category

By purchasing this FSC ™ certified carton you help care for the
world’s forests for future generations LOW CARBON FOOTPRINT
This pack’s plant based content contributes to a low
RECYCLABLE carbon circular economy

Recyclable as part of the carton fraction

Easy to flatten after use so it takes little space in the bin and t 53% less CO vs. a typical plastic bottle in category
fits in your pocket/bag, making sorting and recycling easier.

Recycling beverage cartons is a simple process using only

water; when blending packages & water the paper and plastic
EFFICIENT LOGISTICS
layers are separated into two fractions that each can be
recycled to new products. Transported flat, efficient shape when filled and flat again
when the final consumer is finished
Materials from recycled cartons can be used to produce paper
tissues, secondary packaging, tiles or furniture. / 32
RECYCLING PROCESS

1 Used beverage cartons

or carton board bales

2 Re-pulping

3 Papermaking process
COLLECTION
POLYAL RECYCLING PROCESS

1 2 3
PolyAl is then sent to recycling After the extrusion A large gamma of end-products
process, polyAl is turned can be produced, including
Into granules for injection pallets, crates and others
Molding purposes
CARTON RECYCLING PLANT

RIYADH
It’s water is collaborating with
one of three of the biggest
plants carton recycling plants in
the world. More technical details
to be shared upon request.
WE SEEK TO OFFER OPERATIONAL
EXCELLENCE
ATTRIBUTE ACTION

Surpassing customer
24/7 customer support
experience

Strategic direction Expansion a wider range of products and exclusive packages for relevant events

Leadership engagement Handling the operation and engaged in all business activities

Process excellence Recycling plant involvement - creating a sustainable operation

Product services We contribute solutions to problems throughout the system life cycle, ensuring the safe and reliable supply of water sustainably filled, packaged and distributed

Product innovation Sustainable packaging with an affordable price and locally made

Commitment and quality Recyclable carton box with solutions to maximize the environmental impact

Safety Ingredients and nutria facts, Storing methods, production date and expiration date

Delivery Through website orders, direct sales and WhatsApp business

Distribution A dedicated representative to be available for all orders and delivery support

Storing of the product Cool temperature (20°C –25°C)

SUSTAINABILITY
FACTS
RECYCLABILITY
“The paper or plastics and aluminum in
our cartons can be blended with other
polymers and / or turned into new
products, such as roofing sheets,
crates, carton boxes and more.”

RENEWABILITY
“Fully Renewable plant-based carton
packaging, made from responsibly
managed forests and other controlled
sources. At least %67 of the package is
made of paper board, a renewable
material, the only part of a can or glass
jar that is renewable is the label or 1 to
2g out of 150g of packaging.”
CO2 EMISSIONS AND ENERGY USE

Five times reduction of CO2 emissions

than steel cans and glass jars.

Less carbon footprint and lower impact

to climate change by 19% compared to a
steel can.

80% lower global warming versus a can.

Five times lower CO2 emissions than

steel cans and glass jars over its lifetime
in the process of making our packaging
the energy used is two-thirds less energy
making it about 40% of the energy of
steel cans and glass jars, from
manufacturing to distribution to waste
management.
OUR CLIENTS
Product List
330 ml Pallet: 96 Box
Piece: 18 Bottle

1 Liter Pallet: 72 Box

Piece: 8 Bottle
 info@itswater.co
THANK YOU @itswater.co
www.itswater.co

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Better Choice Establishment for
food and beverage