CONTENTS

 INTRODUCTION DIGITAL ADVERTISING.

 ORIGIN HISTORY OF DIGITAL ADVERTISING?

 TYPES OF DIGITAL ADVERTISING

 STATISTICS

 HOW DIGITAL ADVERTISING WORKS

 OBJECTIVES OF DIGITAL ADVERTISING

 IMPORTANCE OF DIGITAL ADVERTISING

 COUNTRIES

 CONCLUSION

 REFERENCES
WHAT IS DIGITAL ADVERTISING? WHY DO WE NEED?
Digital advertising is also called Internet marketing. Digital advertising, also called Internet
advertising ("Internet marketing") is when businesses advantages. Internet technologies to
deliver promotional advertisements to consumers. Digital advertising includes promotional
advertisements and messages delivered through email, social media websites, online advertising
on search engines, banner ads on mobile or Web sites and affiliates programs.
It is the best way to reach customers where they spend the vast majority of their time. It also
helps to reach the right people with right message.

ORIGIN & HISTORY OF DIGITAL ADVERTISING (1978 to Present)

The first spam email was sent in 1978. It went out over the ARPAnet (the Internet's precursor) to
400 recipients who were invited to a product presentation of Digital Equipment Corporation's
new line of computers. This email was the brainchild of DEC's marketing manager, Gary
Thuerk, who is now known as the Father of Spam.

BANNER ADS
Clickable banner ads first appeared in 1993 on Global Network Navigator (GNN), a web portal
that featured news and products for sale. Within two years, large brands were paying GNN up to
$11,000 per week for banner ad spots.

KEYWORD ADVERTISING
In 1995, Yahoo® became a wildly successful commercial enterprise. They were, in part, able to
do this by making the decision to sell keyword advertising.

DOUBLECLICK
In 1996, Doubleclick, an online ad agency, revolutionized digital advertising by connecting ad
buyers with websites. They also figured out how to track banner ads and calculate a
buyer’s return on investment.

POP-UP ADS
As web users learned to tune out banner ads, the pop-up ad appeared in the early 2000s. Some
contained advertising materials, while others requested personal info from users. However,
because web users found them annoying, pop-up blockers soon followed.
PAY PER CLICK
Pay per click advertising (also known as PPC) was invented in 1998, but it did not come into
fruition until the mid-2000s. This was, in part, due to Google's® ability to place advertisements
on a webpage based on its relevancy to the content. This development made digital advertising
much more effective.

Social Media Advertising

Today, social media advertising let’s online marketing teams target users based on their likes,
dislikes, location, age, and other relevant information. Although it is currently the most popular
form of digital advertising, it is merely the latest evolution in the ever-changing advertising
landscape.

TYPES OF DIGITAL ADVERTISING

DISPLAY ADS

Display ads refer to visual advertising. This includes images, text, banners, wallpapers, popup
ads, flash (moving ads) and video ads. They’re mostly displayed on third party websites that are
relevant to the ad.

SOCIAL MEDIA ADS

The best platforms to target are Facebook, LinkedIn, and Twitter. There are two types of
advertisements on social media platforms: Organic, which gets shown to your followers, as well
as paid, which you can use to target specific audiences.

SEARCH ENGINE MARKETING

Also referred to as SEM. This type of advertising works based on the keywords people use to
search for something on search engines like Google. There are two types of SEM: Pay Per Click
(PPC) and Cost Per Thousand (CPM). With PPC, you pay every time someone clicks on your ad,
whereas with CPM you pay a flat rate per every thousand impressions.

NATIVE ADVERTISING

Have you ever wondered about the sponsored listings at the end of blog posts? That is what
native advertising is, as well as the sponsored posts on your Facebook feed and other social
media channels. These ads are integrated and camouflaged into the platform on which they
appear. Forms of native advertising include in-feed, search ads, recommendation widgets, and
also promoted listings

RETARGETING AND REMARKETING

Retargeting often refers to display ads which target users who have interacted with your site in
certain ways. When a visitor to your website clicks on something specific you decided on, a
cookie is set in their browser which you can use to retarget them. Retargeting is sometimes
called remarketing, which gets a little confusing. More often, remarketing refers to emailing and
re-engaging people who didn’t complete a certain action on your website.

VIDEO ADS

You can use video advertising for a wide array of purposes. Mostly it would be to engage the
audience emotionally. You can do different types of videos like educational or informational
videos, or even how-to videos. Video advertisements are popular because they avoid blatant
advertising and because they’re usually very amusing. Make sure you produce high-quality
videos though. YouTube is the most popular channel to post video content, however, there are
other video channels like Vimeo and Adap.tv as well.

EMAIL MARKETING
With email marketing, we’re not referring to random, spam my sales emails. You should give
your website visitors the opportunity to sign up for your mailers. That way, you have their
permission to email them. This is a great way to boost customer loyalty and sales. You can use
Email Campaign Managers like Mail Chimp, Campaign Monitor, or Convert Kit to send out
mailers to your subscribers.

DIGITAL ABOUT ADVERTISING STATISTICS

1. Digital ad spend is set to grow from $83 billion this year to $129+ billion by 2021
2. Google and Facebook are set to rake in 63.1% of digital ad spend in 2017
3. Google has +20% y/y advertising revenue growth, Facebook has +62% y/y growth
4. 39% of marketers list search engine marketing as their top business priority for 2017
5. Marketers that invest over 10% of their budgets on measurement are three times more likely to
beat their sales targets by 25% or more
6. 56% of advertising use engagement to measure success, 21% use conversion & revenue
7. 34% of social media marketers list "tying social campaigns to business goals" as a top
challenge

VIDEO ADVERTISING STATISTICS FOR 2018

1. 2017's video advertising spend is $13.23 billion, and projected to reach $22.18 billion by
2021
2. 68% of consumers feel positively about watching video ads for mobile app rewards
3. 52% of marketers believe that video is effective for brand awareness
4. Online shoppers who view demo videos are 1.81x more likely to purchase than non-
viewers
5. 51.9 percent of marketing professionals worldwide name video as the type of content
with the best ROI
6. According to retailers, video can account for a 40% increase in purchases
7. Mobile shoppers are 3x as likely to watch a video than desktop shoppers
8. 46% of users act after viewing an ad
9. 80% of consumers remember a video ad they viewed in the past 30 days
10. Combining video with full-page ads boosts engagement by 22 percent
11. Ecommerce sellers find that using product videos increases product purchases by 144%
12. Video ad completion rate for videos 15 seconds long is 93-95%, with 30 second videos
seeing a completion rate of 92-93%
13. Over half of video advertising is viewed on mobile

MOBILE ADVERTISING STATISTICS

1. Americans spend 71% of their online time on mobile, with with Canada and the UK
coming in at 62% and 61% respectively
2. Average smartphone conversion rates are up by 64%
3. Mobile advertising accounts for $37 billion of the $73 billion total ad spend (51%)
4. 81% of consumers feel negatively about mobile add pop-ups
5. Mobile accounts for 60% of click share on Google Search ads, compared to desktop's
32%
6. 26. Search ad spending on mobile is set to rise by 25% in 2017
Social Media Advertising Statistics

1. 70% of advertisers plan to increase their mobile social advertising budget in 2017
2. 26% of Facebook Users that click ads make a purchase
3. Images account for 75-90% of Facebook advertising effectivity/performance
4. The best headline length for a Facebook ad is four words, with 15 for the description.

HOW DIGITAL ADVERTISING WORKS

The online advertising business functions very like advertising in different mediums wherever
advertisers pay publishers for house on websites to push product. The difference here is that
publisher swill talk over advertising rates based mostly on what proportion revenue sales ads
generate for advertisers. Digital Advertising can deliver what is called Point of Purchase
targeting. ... Digital advertising works [1] best when aligned with the digital marketing
campaigns to power-up business growth. You can create and target ads based on the behavior of
your target audience as well as demographics.
Some Steps of Digital Advertising are given below.

STEP 1 STEP 2 STEP 3

YOU ADVERTISE ON 1000 OF WEBSITES TARGET
AUDIENCE

STEP 4 STEP 4
THEY CLICK YOUR AD Which Gets You More Business

OBJECTIVES OF DIGITAL ADVERTISING

• Promotion of Brand
By using digital advertising, we can promote our business online and target the right
message to the right audience. It is the easy and best way to promote our products. It
increases sales and helps to become a big brand at national and international level.

• Creating Customer Demand

 It increases customer demand. Customers have no idea of advertising and customer
demand arrives from three step process. 1. Inform 2. Persuade 3. Remind
• Satisfy customer demand
After creating demand, the next step is to satisfy customer, client which can be
done by digital advertising. Customers will able to get fast information about the
new arrivals of their required things.
• Increase Sale
Digital advertising helps to increase sale because this is the fasted way of advertising and
the target audience gets fast information about the new arrival things on the store or shop.
Sales of the brand increases very high.
• Increase Profit
Another important objective of digital advertising is to increase profit. With the
help of digital advertising customer traffic comes very fast which cause of heavy
profit of the brand.
• Reach to target audience
In digital advertising this is the more important objective is to target right
audience. Here we target the right message to the right audience to increase sales
and profit.

IMPORTANCE OF DIGITAL ADVERTISING

• Brand awareness
Digital advertising helps to aware customers, clients about new brand. It helps to
convey fast message about new brand or new arrival of things like clothes etc. It is
the easy way to get engaged people about our brands and products.
• Flexibility
Digital advertising campaign can be adjusted with few clicks. You would have the
flexibility to respond to coming data and make changes instantly. Similarly you
would have the ability to pause campaigns or adjust your strategy in minutes.
• Easy & fastest way of Adverting
 Digital advertising is the easy and fastest way of advertising. Where we can
advertise our business, product easily.
• Cost effective
It is really cheap way of advertising. Moving your campaign on social media is
much cheap than other unconditional offline channels like print media etc.
• Improve your outreach
It also helps to improve outreach of business.
• Real Time Result
It is more effective and gives real time result.
 CONCLUSION
• Online advertising
It is also called online and internet advertising.
• Fast way of Advertising
More effective and fast way of advertising
• Cost effective
It takes take less money. It is very cost effective.
• Easy to target audience
We can target right audiences where we convey right message

• Can earn
We can also earn heavy amount of money. Digital ads are in the
form of banner and popup ads on website, where user click on ads
and we earn from.
• Can communicate easy and fast
Easy and fast way to reach and communicate clients and customer
online
• Brand awareness
Can aware our clients, customer very fast
Can sell products online quickly.
• Quickest way to sell products
 REFERENCES

1. https://nearsay.com/c/273612/106853/a-brief-history-of-digital-advertising

2. https://www.slideshare.net/451heat/digital-advertising-101

3. http://elite.co.za/types-of-digital-advertising/

4. https://www.vendasta.com/blog/digital-advertising-statistics

5. https://www.quora.com/How-does-digital-advertising-work/answer/Nikhil-
Arora-226