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Understanding The Flow of People

The document presents an overview of strategic human resources management focusing on people flow analysis, which examines the movement and behavior of individuals in various environments. It outlines the importance of analyzing people flow for safety, space optimization, and enhancing customer experiences, while also discussing key metrics, data collection methods, and emerging technologies. A case study on Copenhagen's pedestrianization strategy illustrates the practical applications and benefits of people flow analysis, including increased foot traffic and improved safety.

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Leny Joy Dupo
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13 views17 pages

Understanding The Flow of People

The document presents an overview of strategic human resources management focusing on people flow analysis, which examines the movement and behavior of individuals in various environments. It outlines the importance of analyzing people flow for safety, space optimization, and enhancing customer experiences, while also discussing key metrics, data collection methods, and emerging technologies. A case study on Copenhagen's pedestrianization strategy illustrates the practical applications and benefits of people flow analysis, including increased foot traffic and improved safety.

Uploaded by

Leny Joy Dupo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STRATEGIC HUMAN RESOURCES

MANAGEMENT
UNDERSTANDING THE FLOW OF PEOPLE

PRESENTED BY:
NKWOR FELIX CHUKWUEMEKE
PROFESSOR:
DOLORES B. BUSTILLO, MBA, DA, FRIHR.

University of Luzon
Content
• Introduction
• Why Analyze People Flow?
• Key Metrics In People Flow Analysis
• Data Collection Methods
• Tools and Software
• Case Study
• Challenges and Ethical Considerations
• Future Trends
• Conclusion
• References
University of Luzon
What is People Flow?
People flow refers to the movement and behavior of individuals in a given
space.
- It is used to analyze patterns, optimize spaces, and improve experiences.
Applications:
- Urban planning (e.g., pedestrian traffic).
- Retail (e.g., store layouts).
- Events (e.g., crowd management).
- Security (e.g., monitoring high-traffic areas).
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Why is People Flow Analysis Important?
• Improves safety and security.

• Optimizes space utilization.

• Enhances customer experience.

• Reduces congestion and bottlenecks.


Challenges:

• Privacy concerns.
• Data accuracy and collection methods.
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Key Metrics in People Flow Analysis
• Footfall: Number of people in a space.

• Dwell Time: Time spent in a specific area.

• Movement Patterns: Paths taken by individuals.

• Density: Crowd concentration.

• Peak Hours: Busiest times.


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How is People Flow Data Collected?
Technologies:
- Sensors (e.g., infrared, thermal).
- Cameras and video analytics.
- Wi-Fi and Bluetooth tracking.
- Mobile phone data.
- Manual counting (for smaller areas).
Considerations:
- Accuracy vs. privacy.
- Real-time vs. historical data
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Tools for People Flow Analysis
• GIS (Geographic Information Systems) for mapping.
• AI-powered analytics platforms.
• Simulation software (e.g., crowd simulation tools).

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Case Study
Copenhagen’s Pedestrianization Strategy Using People Flow Analysis
Copenhagen, Denmark, is renowned for its commitment to sustainability and livability. In the early 2000s, the city faced
challenges with increasing traffic congestion, pollution, and a decline in the quality of public spaces. To address these
issues, the city government decided to prioritize pedestrian-friendly urban design and reduce car dependency.
Objective.
Analyze pedestrian movement patterns in key areas of the city.
- Redesign public spaces to improve walkability, safety, and accessibility.
- Encourage more people to walk or cycle instead of driving.
Methods:
• Data collection.
Installed sensors and cameras in high-traffic areas (e.g., Strøget, the main shopping street).
- Conducted manual counts and surveys to gather data on pedestrian behavior.
- Used GPS data from mobile phones to track movement patterns.
• Analysis.
Created heatmaps to visualize pedestrian density and movement.
• Identified bottlenecks, unsafe crossings, and underutilized spaces.
• Analyzed peak hours and seasonal variations in foot traffic.

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Case Study
Solutions Implemented
Pedestrian Zones
- Expanded car-free zones in the city center, including Strøget and surrounding areas.
- Added wider sidewalks, benches, and greenery to create inviting public spaces.
Safety Improvements:
- Redesigned intersections with clear pedestrian crossings and traffic signals.
- Installed lighting and signage to improve visibility and safety at night.
Amenities and Attractions:
- Added public art installations, fountains, and outdoor seating to attract people to
underutilized spaces.
- Encouraged street performers and vendors to create a lively atmosphere.
Encouraging Active Transportation:
- Built dedicated cycling lanes and bike parking facilities.
- Launched campaigns to promote walking and cycling as sustainable modes of transport.

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Case Study

Results
Increased Pedestrian Traffic: Foot traffic in the city center
increased by 20% within five years.
-Improved Safety:Accidents involving pedestrians decreased by
30%.
Economic Benefits: Retail sales in pedestrian zones rose by 25%,
as more people visited the area.
Environmental Impact: Reduced car usage led to a 10% drop in
carbon emissions in the city center.

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Challenges and Ethical Considerations
Challenges:
• Balancing data collection with privacy.
• Ensuring data accuracy.
• Adapting to dynamic environments.

Ethical Considerations:

• Transparency in data usage.


• Compliance with regulations (e.g., GDPR).

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The Future of People Flow Analysis
Emerging Technologies:

AI and machine learning for predictive analysis.


IoT (Internet of Things) for real-time monitoring.
- Augmented reality for visualizing flow patterns.

Trends:

- Smart cities and sustainable urban planning.


- Personalized customer experiences in retail.

Visual: Futuristic image or infographic.


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Conclusion
• People flow analysis improves efficiency, safety, and user experience.
• Technology plays a critical role in advancing analysis.
• Explore people flow analysis in your own context.
• provides actionable insights for improving safety, efficiency, and user experience in various environments.
• Leveraging data from sensors, cameras, and other technologies enables smarter, evidence-based
decisions.
• From urban planning to retail and event management, people flow analysis has diverse and far-reaching
applications.
• AI, IoT, and simulation tools are revolutionizing how we analyze and optimize movement patterns.
• While the benefits are significant, it’s crucial to address privacy concerns and ensure ethical data usage.
• Case studies like Copenhagen’s pedestrianization strategy demonstrate the tangible benefits of people
flow analysis.
• Encourage stakeholders to explore people flow analysis in their own contexts to drive innovation and
improvement.

University of Luzon
References
• Gehl, J. (2011). Life Between Buildings: Using Public Space. Island Press.

• Whyte, W. H. (1980). The Social Life of Small Urban Spaces. Project for Public Spaces.

• Batty, M. (2013).The New Science of Cities. MIT Press.

• Retail Analytics: How Retailers Use People Counting to Optimize Store Layouts." ShopperTrak.
[Link to ShopperTrak](https://www.shoppertrak.com)

• Smart Cities and IoT:


- "Smart Cities and the Internet of Things (IoT)." IBM.
[Link to IBM IoT](https://www.ibm.com/internet-of-things)

• Privacy and Ethics:


- "Ethical Guidelines for AI and Data Analytics." European Commission.
[Link to EU Guidelines](https://ec.europa.eu/digital-single-market/en/artificial-intelligence)
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References
• Gehl, J. (2010). Cities for People. Island Press.
• Jan Gehl, a Danish urban designer, played a key role in Copenhagen’s
pedestrianization strategy. His work is well-documented in this book.
• Copenhagen City Council Reports:
Official reports on pedestrianization and urban design initiatives.
[Link to Copenhagen City Council](https://www.kk.dk)

• Sustainable Urban Mobility:


• -"Copenhagen’s Journey to Becoming a Pedestrian-Friendly City."
Sustainable Cities Collective.
[Link to Article](https://www.sustainablecitiescollective.com)

University of Luzon
THANKS FOR VIEWING
& LISTENING

University of Luzon

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