MARKETING

Slide 1: Introduction

Good morning, everyone.

●​ Today, I will present our proposed marketing strategies to address an important issue
we’ve identified in Booknest’s current approach: poor digital advertising strategies.
●​ Our goal is to significantly improve Booknest’s online visibility, engage the right
audiences, and build a loyal community of book lovers, ultimately driving more sales
and brand loyalty.

Slide 2: Identified Problem

●​ Booknest’s digital advertising efforts have not been reaching the right customers
effectively.
●​ This has led to ineffective ad spending, low website visitors, and low sales.
●​ We need focused, data-driven strategies to connect with audiences who are most
likely to buy books online.

So, how do we fix this? Let’s begin with Strategy 1.

Slide 3:
the goal of strategy 1 is to:
“Connect with the right audience & increase conversion”

Booknest needs to appear where book buyers are searching and scrolling. This means:

●​ Being visible on Google searches

●​ Reaching targeted users on Facebook and Instagram
●​ Using specific, cost-effective advertising techniques

We’ll start with Google Search Ads, using Google Keyword Planner to find high-performing
keywords like:

●​ “Best books for beginners”

●​ “Affordable online bookstore Philippines”
●​ “E-books for young adults”
Once identified, we’ll run search ads that appear when these keywords are typed in. That
means when someone searches for books online, Booknest appears at the top, leading
them to our website.

Next, we focus on Facebook (Meta) Ads.

We’ll segment our audience by:

●​ Interests: Book pages, authors, libraries, BookTok trends

●​ Behaviors: People who shop online, join book groups
●​ Demographics: Focus on students, young professionals, and moms—these groups
are active online book buyers

This ensures our ads are shown only to those most likely to engage or buy.

We will geo-target key cities with high book-buying potential:

●​ Manila
●​ Cebu
●​ Davao

And areas with strong internet access and student populations

For ad formats, we’ll use:

●​ Carousel Ads to showcase our collections

●​ Video Ads for short, catchy promos
●​ Story Ads for mobile-first engagement

We’ll include strong calls-to-action like:

●​ “Shop Now”
●​ “Get 10% Off”
●​ “Join Our Book Club”

Now that we’ve covered paid promotions, let’s move on to our second strategy
Slide 4
In today’s competitive online environment, ads alone aren’t enough.

Customers connect with brands that tell stories, build communities, and offer value beyond
selling.

That’s why we’re creating meaningful content to turn casual browsers into loyal followers.

We’ll start with Author Interviews:

●​ Invite local or popular authors to do short interviews

●​ They can share behind-the-scenes stories, writing tips, or reading lists
●​ Host a monthly “Author Spotlight” on Facebook or Instagram Live
●​ Post Reels or clips to generate engagement even after the event

This builds credibility and draws attention from book lovers.

Next, we’ll introduce a weekly content series:

#BooknestPicks or #StaffShelf

Our staff will recommend books based on:

●​ Genre (romance, fantasy, mystery)

●​ Mood (e.g., “Rainy Day Reads”)
●​ Trends (e.g., “BookTok favorites”)

This adds a personal, human touch and builds familiarity with our team.

To create a community around Booknest, we’ll start:

●​ An exclusive Facebook Group or Discord

●​ Monthly book club discussions
●​ Followers vote on the next book
●​ We feature user reviews, comments, and feedback on our main page

Interactive prompts like:

●​ “What’s the best plot twist you’ve ever read?”

●​ “Which author would you love to meet?”
…will boost comments and shares.

We’ll post 3x a week using a structured content calendar.

Content formats will include:

●​ Stories
●​ Reels
●​ Carousel Posts
●​ Live Sessions

This keeps our followers engaged, entertained, and informed.

Slide 5&6: Show Sample marketing pitch and slogan

Slide 7:
By implementing both strategies—targeted advertising and engaging content—we expect
the following outcomes:

1.​ Increased Site Visits

●​ Attract book-focused audiences actively searching or browsing online.

2.​ Improved Brand Recall

●​ Stay top-of-mind through targeted and retargeted ads.

3.​ Reduced Ad Spend Waste

●​ Reach only those most likely to buy, making ads more cost-effective.

4.​ Stronger Community Engagement

●​ Build connections through meaningful content and interactive posts.

5.​ Enhanced Brand Loyalty

●​ Turn casual visitors into loyal followers and repeat buyers.

6.​ Boosted Social Media Interaction

●​ Higher likes, shares, comments, and overall visibility.

7.​ More Repeat Customers

●​ Position Booknest as not just a bookstore—but a true hub for readers.
Finance/Accounting Strategy

Slide 1&2:
Another challenge BookNest is facing is low profit margins.
This means that even when we make sales, we’re not earning much because of high
costs.
Also, we are struggling to grow or expand the business.

Today, I’ll be presenting the Finance and Accounting Strategy for BookNest, our online
bookstore currently facing challenges from the growing popularity of digital e-books and
intensifying competition in the market.

Identified Problem

One of the major issues BookNest is currently facing is low profit margins. Despite
having a presence in the online retail space, we are struggling to scale, which limits our
capacity for reinvestment and future growth.

Recommended Strategy

To address this, we recommend a three financial strategy that focuses on both cost
reduction and revenue diversification.

1. Improving Supplier Deals

We need to negotiate better terms with book suppliers to lower the cost of acquiring
inventory. This will directly increase our gross profit margin per unit sold and help us
remain competitive on pricing without sacrificing profit.

2. Selling Electronic and Audiobook Formats

Next, we propose expanding our product offerings in including e-books and audiobooks.
These formats typically have higher marginsdue to lower production and distribution
costs, and they align with evolving customer preferences.

This move will not only widen our revenue streams but also make our catalog more
attractive to digital-first readers.

3. Automation in Inventory and Accounting

Lastly, we recommend adopting digital tools to automate inventory management and
accounting processes.

This includes:
~ Inventory tracking systems to avoid overstocking and stockouts,
~Cloud-based accounting software for better accuracy and real-time financial
monitoring.

By doing so, we can reduce administrative costs, improve decision-making through

data, and ensure smoother daily operations.

And these strategies will deliver the following outcomes:

~Higher profit margins through cost savings and better pricing control.
~Scalable operations that support growth without proportionally increasing expenses.
~Improved financial stability, allowing for strategic reinvestment in areas like marketing,
R\&D, or technology upgrades.
~And ultimately, a more competitive and future-ready BookNest

In summary, our Finance and Accounting strategy is designed not only to address
immediate concerns like low margins but also to lay the groundwork for long-term
sustainable growth.

RESEARCH AND DEVELOPMENT

SLide 1

One of the main problems BookNest is currently facing is the lack of new or exclusive product
offerings. Right now, many of the books we sell can also be found on other websites. This
makes it hard for us to stand out.

To solve this, our R&D strategy will focus on three key actions:

Slide 2:
1. Create Exclusive Content
 -​ We will partner with new, independent, or self-published authors to publish books
that are available only on BookNest. This means customers won’t be able to find these
titles anywhere else.
-​ This not only gives us unique content but also helps new authors gain visibility.
-​ This step is important so readers can buy directly from us, whether they want a
physical book or an e-book.

2. Expand Marketing Efforts

-​ Once we have exclusive content, we need to promote it well.
-​ We’ll do this by using social media, email marketing, and digital ads to reach more
readers.

3. ReadEngage Strategy
Another unique feature we’ll develop is ReadEngage, a line of interactive e-books.

These e-books will have:

-​ Discussion prompts for book clubs and classroom use
-​ Reader notes, where users can save personal thoughts
-​ Other features to make reading more fun and meaningful
This innovation makes BookNest stand out in a market where most e-books are static and
simple.

Slide 3:
Expected Results of the R&D Strategy

Here’s what we expect to achieve by following this R&D plan:

1.​ Increased Sales and Revenue

-​ With exclusive content and interactive books, we’ll attract more buyers and boost
digital and physical book sales.

2.​ Attract More Independent Authors

-​ New and self-published authors will want to publish with us, helping grow our
book collection and reputation.
3.​ Higher Brand Recognition
-​ Continued marketing and special content will make BookNest a trusted and
well-known name among readers.
4.​ Stronger Competitive Advantage
-​ With features that others don’t offer, like exclusive books and ReadEngage
e-books, we can stand out in the crowded book market.
Management Information System (MIS) Strategy

Slide 1:
BookNest’s website is one of the most important parts of our business.
It is where customers browse books, place orders, and make payments.
But right now, we have identified a big problem:
The website is slow and outdated, and many people leave their shopping carts without
buying because the site takes too long to load.

To fix this, we have two simple but helpful strategies.

Slide 2:
1. Upgrade to a Better Web Hosting Service
-​ Our first step is to change to a faster and more reliable web host.
-​ A web host is the service that runs our website online. Right now, our hosting is
slow and causes delays.
-​ By upgrading, we can:
●​ Make the website load faster
●​ Avoid errors or freezing
●​ Give users a smoother shopping experience
This step is affordable, easy to do, and doesn’t require much technical skill. It can be
done quickly and will help right away.

2. Simplify the Website Design

-​ The second strategy is to clean up and simplify the website.
-​ Right now, there are too many extra features, large pictures, and outdated tools
that make it hard to use.
-​ We will:
●​ Remove things we don’t need
●​ Use smaller, faster-loading images
●​ Make the design simple, clean, and easy to navigate
●​ This makes the site easier to use, especially for mobile users.

By applying these two MIS strategies, we expect several good results such as:
1.​ First, our website will become faster, cleaner, and easier to use.
-​ This means that customers won’t get frustrated waiting for pages to load.
-​ They will be able to find the books they want quickly, and the checkout
process will be smooth.
 -​ As a result, more people will finish their orders instead of leaving their
shopping carts.

Overall, this will lead to:

-​ Higher sales
-​ Happier customers
-​ And more people coming back to shop again

Improving the website may seem like a small change, but it has a big impact on
customer experience and business success.

Final Recommendation

The business needs to modernize its operations, focusing on digital marketing and data
tracking to boost visibility and customer experience. It should also invest in Research and
Development to create new, exclusive products and digital content, attracting new
customers and ensuring long-term sustainability and profitability.