Gucci Brand

Gucci Biography:
Gucci is used as generally to mean fancy, very fashionable, good, fine great,
excellent.
Guccio Gucci was born in 1881 in Florence, Italy. He opened the first Gucci shop in
1921 and became known for quality leather goods and fine craftsmanship.
His four sons also joined the Gucci firm.
In 1953, the year Guccio Gucci died.

Gucci Stores:
Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–
1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include
stores in Milan and Rome as well as additional shops in Florence.
By 1938, he had a second store in Rome.
Third store opened in Milan in 1951.
By the time the fourth store opened in Manhattan in 1953.
Gucci's stores featured such finely crafted leather accessories as handbags, shoes,
and his iconic ornamented loafer as well as silks and knitwear in a signature
pattern.
Gucci headquarters are in Florence, other world offices are in Milan, Paris,
London, Hong Kong, Japan, and New York.
Gucci had a total of 487 stores in operation around the world as of 2019.
Gucci is one of the most iconic and valuable luxury personal goods brands in
the world.

Gucci Revenue:
Gucci generated about €4.2 billion in revenue worldwide in 2008 according
to BusinessWeek.
 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart
created by Interbrand. it retained that rank in Interbrand's 2014 index. Gucci is
also the highest-selling Italian brand.
In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7
billion. In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th
most valuable brand, with a brand value of $12.4 billion as of May 2015.
As of January 2015, the creative director is Alessandro Michele.

Gucci Working:
since Gucci was founded in Florence in 1921, the company has built a catalog of
genuinely iconic trademarks. The interlocking GG logo; belt buckle; the bamboo-
handle handbag; the universal loafer—all of them have helped the brand
penetrate mainstream culture like no other Italian label in history.
under the leadership of Guccio’s eldest son, Aldo. A magnificent businessman, he
transformed the business into the accessories destination of choice for Europe’s
emerging high society. By the end of the 1960s, everyone from Queen Elizabeth II
to Elizabeth Taylor was a client.
Aldo’s son Paolo ushered in Gucci’s next great era, in the late 1960s, with the
introduction of clothing. By the early ’70s, the lean silhouettes, fur-lined coats,
and shiny satin lapels we think of today as Gucci hallmarks began to appear.
The popularity of the brand was both a blessing and a curse. By the early ’80s,
fanatical licensing had tarnished the label’s identity. Meanwhile, nasty infighting
led to the Gucci family ultimately losing control of the company in 1993.
A young designer named Tom Ford decided to build his vision when he became
creative director in 1994. Gucci as a global player once again
Today, Gucci is determined to redefine Luxury for the 21st century, an ambition
that since 2015 Creative Director, Alessandro Michele, and its CEO, Marco
Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision creating
an authentic emotional bond with younger customers.

Gucci LOGO:
Aldo Gucci, one of Guccio’s three sons, joined
The House of Gucci in 1933 and he was the one
who designed the actual logo that we can see today.
The famous double G logo of Gucci employs the two
interlocking, bold “GG” of the father’s
Guccio Gucci’s – initials in a very artistic and
smart way.

Gucci Strength:
• The fashion brand is very popular among its clients and it also enjoys its brand
equity. Fairness justice
• The brand has maintained its strong product portfolio, in which apparels,
clothes, watches, and other products are easily available to its clients.
• The brand has maintained its own outlets in different countries so that smooth
supply of their products can be ensured in that country.
• GUCCI has performed with various leading agencies like UNICEF for the
provision of its products.
• The company has also made the association with the automobile companies like
Ford, General Motors and it has increased the value of its products.

Gucci Target Market:

Gucci does not have a specific target market. It aims at the people that are willing
to buy their products. They have enough customers to buy their products, it is
identifiable and measurable.
They have added a new target market with their new children's collection. This
will bring more sells to the company and increase their revenues
(TheManager.org).

Louis Vuitton
Louis Vuitton (Paris-1854):
The history of Louis Vuitton traces back to 1854 when Mr. Vuitton
founded his house in central Paris. He set up as an innovative trunk
maker of delicate quality, offering stackable and waterproof trunks,
difficultly obtainable properties at that time.
The light yet durable trunk with removable interior frames, quickly
became an essential item of traveling for those who could afford it.
A pioneer of what is known today as the “luxury industry”, Louis
Vuitton was also one of the first manufacturers to place a signature on
his creations.
Louis Vuitton LOGO:
In 1896, four years after Louis Vuitton’s death, his son George
introduced the brand’s signature monogram.
Designed by George Vuitton himself, it was a pattern of stylized flower
symbols and the now classic intertwined initials of the house.
LVMH:
Remaining a symbol of exclusivity and exceptional craftsmanship, by
the late 1980s the brand had become quite dull and unexciting. This all
changed in 1987 after the merger between Louis Vuitton and Moët
Hennessy, thus creating LVMH, Luis Vuitton Moët Hennessy.
Louis Vuitton Designers:
First, he hired Yves Carcelle to run Louis Vuitton. Then, in 1996,
celebrating the centennial of the Monogram canvas, the brand
tightened its bonds with the creative world. The company invited seven
designers, including Vivienne Westwood to reinvent the symbol by
adding their personal touch.
Finally, in 1997, Marc Jacobs was appointed creative director and with
the new and hip New York designer followed not only the introduction
of seasonal Louis Vuitton prêt-a-porter lines, but he also initiated a
series of creative partnerships.
Louis Vuitton Outlets:
The company operates in 50 countries with more than 460 stores worldwide.

Louis Vuitton Revenue:

For six consecutive years (2006–2012), Louis Vuitton was named the world's most
valuable luxury brand. Its 2012 valuation was US$25.9 billion.
The 2013 valuation of the brand was US$28.4 billion with revenue of US$9.4
billion.
LVMH Moët Hennessy Louis Vuitton recorded revenue of 53.7 billion euros (59.1
billion dollars) in 2019.

Louis Vuitton Products:

In 1854, Grey Canvas was the first few handmade product items of Louis Vuitton
made of brown canvas and they are water resistant. This item was popular
because they can be pied up.
In 1872, the company developed the design into 2 layers. The product was
introduced in the red and beige crossed design.
In 1876, it changed to brown and beige by copying from the first items up to now
over 150years, the production still continues.
In 1888, Louis Vuitton launched the Toile Damier design and registered the
trademark/copy right. It was the first time that the copy right of the design was
registered in the world.
In 1896, George Vuitton from the second generation launched the Monogram
Canvas design of which the design contains of the characters LV, stars and
flowers.
In1925, ALMA, the special order bag, was born as “CHANEL” ordered it to be
made.
In1926, Louis Vuitton was present in front of Eugénie de Montijo and this year,
he provided a set of tea cups for the King Borada of India and it has become the
beginning of the Epi Line.
In 1998, the launch of Damier as the basic product items again after it
disappeared for100 years.