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Marketing 175 Chapter 2 Exam

Weebles are egg-shaped roly-poly toys introduced in 1971 by Playskool, designed to return to an upright position when tilted. The toys gained popularity with the catchphrase 'Weebles wobble, but they don't fall down' and have undergone various relaunches and redesigns over the years. In 2023, PlayMonster acquired the international license to manufacture and sell Weebles, which have been featured in numerous playsets and themed accessories since their inception.

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21 views5 pages

Marketing 175 Chapter 2 Exam

Weebles are egg-shaped roly-poly toys introduced in 1971 by Playskool, designed to return to an upright position when tilted. The toys gained popularity with the catchphrase 'Weebles wobble, but they don't fall down' and have undergone various relaunches and redesigns over the years. In 2023, PlayMonster acquired the international license to manufacture and sell Weebles, which have been featured in numerous playsets and themed accessories since their inception.

Uploaded by

Gusti Ragil Apriliano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Miami University - Summer 2023

Marketing 175, Chapter 2 Exam

Professor Potvin, Section 2

November 21, 2023

Nevertheless, Weebles are a range of children's roly-poly toys that was introduced in 1971

by the US toy company Playskool, which is now owned and marketed by Hasbro as part of

the Playskool brand. Interestingly, They are egg-shaped toys designed with a weighted

bottom-center.

Class Date: 20/11/2024

Teacher’s Feedback: Great use of storytelling in your narrative essay.

GENERIC CONTENT:

## Findings

When tilted, the center of mass is raised, and upon release, gravity returns the toy to its

original upright position. Weebles have been designed with a variety of shapes, including

some designed to look like people or animals. The catchphrase "Weebles wobble, but they

don't fall down" was used in advertising during their rise in popularity in the 1970s and

during successive relaunches in the early 2000s. The line was coined by advertising

executive J. Mitchell Reed in his Madison Ave Office. In the United Kingdom, Weebles were
manufactured and marketed by Airfix under licence from 1973 until Airfix's collapse in

1981.

## Analysis

In 2023, PlayMonster acquired an international licence from Hasbro to manufacture and sell

Weebles. == Design principle ==

Weeble is shaped like an egg. In order for it to work as intended, the shape must have a

bottom which is a more or less smooth (unfaceted) hemisphere (to allow the Weeble to roll)

and from the central vertical axis the shape must be nearly cylindrically symmetrical (that

is, any plane cut through the vertical axis line must produce close to the same profile).

## Background

Next, the shape must be filled with two basic types of unmixed solids, and the volume of the

lighter solid must be greater than that of the heavier solid. Next, the overall shape must

have constant positive curvature. Next, the relationship between the heavy solid and the

light solid must be such that any orientation of the object off of the vertical axis line must

cause the object's centroid to raise and to become offset. Lastly, the object must have only

one position in which it can achieve stable mechanical equilibrium. == List of playsets ==

Numerous playsets were made and marketed in the US throughout the 1970s including a

Haunted House, Treehouse, Tarzan, Camper, Playground, Marina, Circus, Fun House,

Mickey Mouse Club Set, Mickey Mouse Magic Kingdom, Western Theme Set, Weekender and

others.
## Discussion

Playsets often came with certain figures, though these could also be purchased separately.

The Weebles 1971–2011 Price Guide and Index lists and shows every Weeble model made

over the preceding 40 years. There are 116 Weebles in total (83 regular; 21 peelable; 12

tumbling) including all egg-shaped sizes and variations made during 1971–1983. In 2011

Hasbro started making a new line of larger egg-shaped Weebles and had produced 42 new

Weebles by July 2011.

## Conclusion

A wide range of accessories was available for the Weebles, including vehicles, buildings and

furniture. Some sets had themes, such as the Weebles circus set. There are 44 Weebles sets

that include at least one Weebles figure and a vehicle, or larger sets made between 1972

and 1982. A new line of Weebles was created in 2004 that were not egg-shaped but rather

shaped like different animals. These were produced for a couple of years.

## Findings

=== Weebleville (2004–2005) ===

Source:

Weebleville Town Center

Weeschool
Wegetable Stand

Weebles Barn Dance

Weehicles (four sets)

Weemobile

Wescue Wagon

Weegoaway Camper

Weebly Wobbly Tree House

Figures

Mini Weebles Pals (larger figures)

=== Storybook World (2006) ===

Source:

Hansel and Gretel's Wobbly Adventure

Jack and Jill's Wobbly Adventure

Goldilocks' Adventure Cottage

Cinderella Carriage

Weebly Knight & Ogre Adventure

Weebalot Castle

Figures

=== New Weebles (since 2011) ===

Musical Treehouse
Wobble-Go-Round

Figures

Weebles on the Bus

Bobblin' Boat

Wobblin' Wings

Turnin' Whirlin' Racers

Turn 'n Tumble Home

Rock 'n Wobble Playground

== In popular culture ==

In 1975, the Macy's Thanksgiving Day Parade introduced a balloon of the standard Weeble

design, which lasted until 1978. Almost 20 years later, balloonicles with the Weebles

characters Tibbey, Tooey, and Bumpus made their debut.

References / Works Cited:

1. Wikipedia (n.d.). Retrieved from https://wikipedia.org/

2. Random Book Title (2022). Academic Publishing House.

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