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4 views

Notes 2

Uploaded by

thephenomenalbeast69
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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What is Digital Marketing

Also called Online Marketing, it is process of promoting a brand,


product or service over internet. It includes email marketing, electronic
customer relationship management and any promotional activities are
done via wireless media.

Sales vs Marketing
Sales –

Process – focus on sales process, how to interact with customers, how


to answer questions and provide relevant information.

Goals – Hitting sales goals or quota

Strategies – phone class, networking, promotional events

Prospectus – working with known prospectus

Marketing –

Process – Focus on explaining what the product or service is, how much
does it cost, who is most likely to be interest in it and where you can
find those customers.

Goals – Promoting your product, company or brand. Communicating its


value, attracting leads or earning sales via marketing efforts.

Strategies – Paid afs, Social Media, SEO

Prospectus – obtaining new prospectus

Types of Digital Marketing


Search Engine Optimization (SEO)
Pay-per-Click (PPC)

Social Media Marketing

Content Marketing

Email Marketing

Mobile Marketing

Marketing Analytics

Affiliate Marketing

What is SEO
SEO stands for “Search Engine Optimization.” In simple terms, it means
the process of improving your site to increase its visibility when people
search for products or services related to your business in Google, Bing,
and other search engines.

Difference Between SEO and Paid Advertising


The Key Difference between SEO and Paid advertising is that SEO
involves ‘organic’ ranking, which means you don’t have to pay for
anything.

Marketing Mix and 4Ps


Product, Price, Place and Promotion

Product – What to sell. It can be good or services that company offers


to customer.

Price – What is the cost customer pay for the service/product


Place – Where to Sell the product/service and to promote it.

Promotion – Promotion includes advertising, public relations, and


promotional strategy. The goal of promoting a product is to reveal to
consumers why they need it and why they should pay a certain price for
it.

What is Content Marketing


Content marketing is a form of marketing focused on creating,
publishing and distributing relevant content to attract a targeted
audience online.

Its Main Motive is to

- Attract attention
- Generate lead
- Expand customer base
- Increase sales and brand awareness

Inbound and Outbound Marketing


Outbound Marketing – when a marketer reaches out in public to see if
they are interested in the product

- Cold calling
- Door-to-door visits
- Trade events / trade bazaar / exhibitions / seminars

Inbound Marketing – using strategy that focuses on attracting


customers or leads, via company created online content

- Blogs
- SEO
- Social Media Campaigns
- EBooks
- Viral Videos
- Online Seminars

Leads
A lead is an individual or organization that shows an interest in what
you are selling or offering. In simple words, someone who is more likely
to become your customer.

Main Google Ad Structure Components


- Headlines
- Sub-headlines
- Description
- URL & Landing Pages

PPC – Pay per click is an advertising formula where a


Business/Website Owner/Service provider only pay when
user actually click on your link.

CPM - CPM stands for cost per thousand impressions. It


is a formula that calculates the total ad spends per 1,000
impressions on a web page. To calculate CPM, you simply
divide the ad spend by the number of impressions
multiplied by thousand. The CPM formula is
(CPM = Ad spend / impressions * 1,000)
CPA – CPA stands for cost per Acquisition. It is the
average amount you have been charges for a conversion
from you ad. Average cost of CPA is calculated by dividing
cost of conversions with total number of conversions.

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