Amin Ittefaq Rice Mills
Amin Ittefaq Rice Mills
Sub- continent. Many generations down the road, half a century ago, the family migrated to newly born Pakistan and turned to trading the precious commodity (rice) as a commission agent under the name of Amin Ittefaq, in the local grain market (ghalla mandi) of Nankana Sahib, a small town in the heart of basmati zone in Punjab.
The words Amin and Ittefaq mean holders of trust and unity respectively. The pledge to "unite" efforts and energies in order to build "trust" with the clients has always been the hallmark of Amin Ittefaq since inception. Soon we became a trusted name in the market. In 1970s and 1980s, when Rice Export Corporation of Pakistan (RECP), a public sector enterprise, had monopoly on rice exports from Pakistan, Amin Ittefaq entered into indirect export of rice, and became one of RECP's leading suppliers.
In 1989, with the withdrawal of RECP's monopoly over rice exports, Amin Ittefaq entered into direct exports. With the help of God Almighty, in year 1990, we were blessed with an opportunity to join hands with M/S Emco International in Dubai which opened all the avenues of success for Amin Ittefaq in the Gulf Market. The commitment to quality and building lasting business relationships, based on trust, led to a steady growth in exports and the climax was reached in 1998 when Amin Ittefaq was awarded the trophy of being the largest exporter of Basmati rice from Pakistan.
Today, we enjoy the trust of our valued clients in almost all the Basmati Rice consuming countries of the world especially in the Gulf and in Europe. However, the commitment to tradition and quest for constant improvement continues unabated.
COMPANY PROFILE Amin Ittefaq Rice Mills was established at Nankana Sahib and Bucheki in 1952. This is an area, which is extremely fertile and is famous for production of quality Basmati rice. Our mills and warehousing facilities resides in 18 acres of freehold land. Rice trade is our family business, which we have carried for more than 50 years.
We have established our supremacy in the production of Basmati rice. Our experience has made us aware of needs of our customers and therefore convenience of our end users is our prime concern. Our commitment to perfection has earned us the trust of our discerning customers. Under the able stewardship of our professional management team we have taken great strides and are the market leaders in export of both white and brown Basmati rice.
Trength: Our strength lies in our quality assurance mechanism, our state of the art machinery, and our rich experience in handling rice. Quality Assurance Mechanism: We are committed to quality assurance at all steps of rice production and processing. Starting from rice cultivation in company-owned farms and contracted-farms of associate farmers, our commitment to quality remains a steady process at all stages - paddy procurement, milling, processing, packaging and shipment. For Amin Ittefaq, quality assurance is not a one-time promise but a consistent resolve to deliver the trust of our customers. State of the art Machinery: Amin Ittefaq Rice Mills is equipped with the state of the art milling and processing plant which includes the most modern length and precision graders, de-stoners, mist polishers and colour sorters. The entire processing from paddy selection to packaging is done on fully-automated plants. A continuous system of incorporating the latest technological advancements in our rice processing plant is one of the unique features of Amin Ittefaq Rice Mills. Rich Experience: Drawing on generations of experience in rice cultivation and over half a century of experience in rice trading in local and international market, Amin Ittefaq combines unique expertise in rice farming, high quality processing and competitive supplies to markets in almost all the basmati rice consuming countries of the world. Our long tradition of handling the traditional basmati grain enables us to consistently cater to the requirements of our customers.
Technology: Once the paddy/rice passes the initial quality analysis, the paddy is sent for drying and the rice is stored in preparation for processing. In the cleaning stage, the two-step process uses both mechanical and density separation techniques which provide the clean paddy/rice for the next stage of the milling process. The shellers remove the outer hull layer from the kernel using counter rotation rubber rollers. The hulls and unshelled paddy/rice are then eliminated from the rice using both air separation and mechanical equipment leaving pure brown rice available for export as cargo rice or for further milling to obtain white rice. The milling or whitening stage removes the bran layer from the rice kernel. Our modern multi-break, vertical whiteners use both abrasion and friction to gently and efficiently convert brown rice to milled white kernels. The final stage of Amin Ittefaqs finishing process includes several techniques to clean, destone, sift and polish milled rice. Our mechanical sizing equipment lifts out the head rice, providing cleanest whole kernels. The most modern optical colour sorting equipment procured from Sortex U.K., ensures that only the white and cleanest rice is packed.
Quality: Our quality assurance mechanism starts right from the provision of quality seeds for the company-owned farms and the contracted farms of our associate farmers, who produce quality paddy for us under buy-back arrangements. Special care is taken in selection and procurement of finest quality raw paddy, as only best raw materials produce high quality products. Our fully-automated, state-of-the-art milling and processing plant is an important instrument of our quality assurance system. Besides managing hygiene and clean house keeping, a stringent system of quality control is implemented at all steps in the milling and processing operations so that the tender rice grain retains its inherent quality and purity. From feeding in of raw paddy to packaging and storage of processed rice, samples are drawn and tested by our qualified analysts in our state-of-the-art laboratory, equipped with high-tech equipment including a table-mill (a prototype of our milling and processing plant). The entire mechanism of
quality control is supervised by a dedicated department headed by Quality Assurance Manager, reporting directly to the Director Operations and having the authority to reject any paddy or rice sample and stop production if results are not upto the Amin Ittefaq specifications. Continuous adoption of latest technology is another important dimension of our quality assurance creed. The company observes Total Quality Management Systems and has duly obtained the ISO 9002 Certification.
Prudut:
We specialize in export of the finest varieties of premium Basmati as well as non Basmati rice which is processed and packed through latest state of the art machines to maintain international standards. Super Basmati White (Premium variety - Milled) Super Basmati - Brown (Premium variety Un-milled) Basmati PK385 PK386 (Non Basmati variety) Our expertise is restricted not only to providing premium quality Basmati rice but also providing our valued international customers with their desired brands and customized packaging. Special care is therefore taken to make the packaging distinctive, attractive and hygienic, ensuring complete safety against moisture, pests, insects and dust. Our modern packaging facility allows us to pack polythene, paper, woven polypropylene, jute and cotton bags ranging from 1 kg to 100kg. Amin Ittefaq also has the best in-house container stuffing facility available in Pakistan, which ensures that the rice reaches its customers in excellent condition.
AWARDS & CERTIFICATES Our commitment to perfection has earned us five consecutive export performance trophies from the Federation of Pakistan Chambers of Commerce and Industry from 1997 to 2002.